ToBeUs was as a vent of a designer who become father and could not toys just for a few hourse and then desttroying them or stopped looking ate them.
According to Matteo ragni the easiest solution in giving children the possibility to love an object.So it is obvious to choose the right material, with a recognizable smell, an unquestioned resistence to impact and texting, and, when the time comes, a dignifed end: recycling or reutilization.This is how the idea of ToBeUs was born; toy cars made of cedar wood strongand sweet-scented beautiful and clever because planned by skyful and passionate designers.
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SET-UP | Alma Design | 2011
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