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The Evolution of Internet Marketing

The Evolution of Internet Marketing

We can’t imagine a world without internet marketing anymore. It is part of our everyday living, often consumes our minds and it floods our consciousness with information. Yet, this hasn’t always been the case and there has been a time when internet marketing was something completely unthinkable. That time was also not too long ago. See, as knowing the history of internet marketing might not bring your business any outstanding results, this year is quite a milestone in the industry on which most businesses, from large corporates to the small entrepreneur working from home relies, as it is 30 years since the first outside parties got their invitation to join the internet. This event took place back in 1991. Three short years later, Netscape established itself to be the first mass-market browser. Within two years from Netscape’s launch, the number of people using the internet increased from 16 million to an astounding 70 million.

This rapid increase in interest in the internet resulted in a complete change of the digital landscape. More advanced search engines started to appear, and the conventional market first became familiar with names such as Yahoo and Google. Quickly, emails became the way to communicate, and this meant that a new marketing opportunity opened up. Email marketing has been the king of its castle for several years to come and while in by far reduced numbers, email marketing still plays a prominent role in many marketing campaigns. The team sharing these insights into the history of internet marketing are the creative gurus and technical masterminds at Storm Brain, a reputable San Diego internet marketing firm.

Today, especially after the global pandemic turned the way we used to do things upside down, e-commerce is a growing phenomenon bursting out of it seems. Shopping online has come a long way since Amazon and eBay started to pave the way for the future of making online purchases with absolute convenience while enjoying optimal security doing so.

It was already during these early days that those who started to rely on this global network realized the importance of backlinks to the pages that they share with the world and SEO became a relevant role player shortly afterward. Those were days of excessive tagging and a continuous search to find the right balance to ensure that you do exactly what you need to be successful and set yourself apart from others. Today SEO is the drum to which rhythm the entire internet is dancing.

This increase on the internet meant that users needed more storage options, better technology and the hunger for continued improvements is still what is driving the world of technology today, although now at a much faster pace.

Social media sites entered the market with a bang and it became the one thing you had to do to be popular. While there were a few to choose from, Facebook had the winning recipe and gained market ahead of its competitors. This enabled big data companies to start to track the behavior of users, providing them with valuable insight into what consumers wanted and making sure that the most successful internet marketing campaigns offered just that.

Looking back upon history it is evident that so much has changed and yet so little. Today the secret to success remains to be able to find the necessary reliable resources to get familiar with the habits of your target audience and then giving them exactly what they are looking for. Although it might be 30 years later, the internet still has the interest captured, maybe even more so now than ever before.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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The Skills You Must Find An Your Web Developer

The Skills You Must Find An Your Web Developer

Being a web developer requires a qualification or years of experience. You need to be able to show what you are capable of and how what the boundaries of your creative powers are to be able to convince people that you are up for the task. Being a great web developer and the kind of professional that people search for requires somewhat more of you as a professional and a person. This is what the team at Storm Brain says. As a leading web developer in San Diego, they know exactly what they need to offer the market to remain ahead of their competitors and these are also the attributes they seek in any applicants keen on joining their team. They also advise that before you sign with any web developing company, you should meet with them first to see if you can identify these features in this team that will play such a vital role in your business’s success.

The world of online marketing is constantly changing. Trends come and go, and new technology becomes available that enables professionals to achieve so much more now than ever before. While these all bring wonderful possibilities to the field it means nothing if the professional you are ready to work with stagnated in their growth. An excellent web developer is always keen on expanding their knowledge and becoming better at what they are doing. They don’t only want to know the capabilities of any new addition to the field, they want to master it and make it part of their portfolio. Web development is a field where the hunger to expand your skills and to learn new things as they become available, puts your career on an upward trend. This goes without saying that such a person also never loses track of what is happening and is someone who makes sure that they remain at the edge of developments.

When the creative process consumes your thoughts, it can be easy to lose track of responsibilities, meetings and of course, deadlines. Therefore, it is vital that as a client, you partner with a web developer who is organized. This will be someone who can stick to meetings, arrive on time, make that phone call when promised and stick to schedules. While it is a creative process to build a masterpiece where there was nothing, this skill only becomes valuable when it links in effectively with the world of business practices and deadlines. Thus, if you are a web developer, make sure that you excel in both these fields.

Another key feature is to be able to communicate clearly, timeously and effectively. Sometimes you are running late or need to communicate bad news to your client. Shying away from this conversation or simply procrastinating on it will never benefit your brand as a developer in the process of trying to make your name stand out and it will frustrate you if you work with such a professional. Rather opt to communicate effectively, ask what you need to know and stick to the schedule that you’ve arranged with your client to communicate and report progress as expected. When you are a professional, you would also have to tend to the way you communicate. It is vital to remember that you might be an expert in your field but your client is not. Thus, when you are communicating any progress to your client, move your way of speaking to their level of understanding of the field. This will make communication far more effective.

In the end, you would like to work with someone who shows you respect and in return, you would want to be respected. Regardless of whether you are headhunting for a professional or seek to be hunted, these attributes will spell success from the start of your professional relationships.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.i

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Explore the Key Elements of A Social Marketing Strategy

Explore the Key Elements of A Social Marketing Strategy

The role that social media is playing in a modern-day marketing campaign is consistently growing. Thus, there is no denying the importance that the now numerous social media platforms play to ensure that your business gets noticed by your desired target market. So, you must have a well-drafted social marketing strategy in place as part of your marketing efforts. However, there can be great uncertainty regarding what such a strategy would look like and to provide clarity in these somewhat murky waters, the team at Storm Brain, a leading social media marketing consultant in San Diego, shared the four key components of a successful marketing strategy that will help you to generate the interest you desire on social media platforms.

Before setting off onto any journey in life, you need to have clarity on why you are entering this journey. You must know what your goals are for going to the shop or another city or even country. It is no different when it comes to social media. You need to know what you want to achieve through this process. There is a range of possible reasons why you would want to go to the effort. It might be to generate more leads for your business or to increase brand awareness. It might even be to strengthen your relationships with your customers or to attract the interest of new customers. Whatever your main objectives are, these will influence the way you would execute the entire plan.

Next up are the media metrics you would rely on. When you want to lose weight, you most likely weigh in regularly or take your body measurements. This is an accurate way to measure your success. The same goes for your efforts to bulk up in the interest you enjoy on social media platforms. You need to know how you would measure your success to see if your strategy is working. When losing weight, many would tell you that the scale is not the best metric there is and the same goes again for social media. An increase in followers and likes doesn’t mean that your strategy is effective. An increase in engagement, the number of clicks you get taking people to your website and the sentiment of the feedback you are getting are far better metrics to judge your success.

You need to know who your target audience is. Target audiences can be defined according to gender, age, level of education, interests, hobbies, location, income, and the list of parameters can continue for much longer. The amount of detail that these pages offer you to be sure that you target the correct audience is very helpful as you need to be specific in who you want to reach with what you have to offer. It can be detrimental to your social media campaign, your advertising efforts, and your bottom line if you have the perfect presentation but you present it to the wrong crowd.

Lastly, what do you have to offer? It is important to remember that those who are active on social media platforms get a massive daily surge of information. In fact, that is basically what sums up these platforms, a big bulletin board where everyone can pin information for those who visit the board to see. You need to ask yourself what will make your post stand out? What do you offer that is different? It can be original content, a catchy line, or interesting graphics. Here there is no limitation if it remains legal, within the platform's specifications and presents the best you have to offer.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Is It a Good Idea to Buy Likes?

Is It a Good Idea to Buy Likes?

It is often the case that business owners and marketing teams feel that more likes to their social media identities would instill confidence in their target markets. In the age we are living in, you will be able to find a solution for every obstacle you face and when it comes to social media marketing, this is not a different story. So, if you are needing more likes, then you can always choose to purchase likes to create the appearance of greater interest in your business than what might initially be the case. To explain more on how it works and whether you should bother to stock up in likes for your online presence, the experts in social media marketing in San Diego, the team at Storm Brain, provides an overview on how it works, and they explain what you should expect when you opt to go down this road.

Whether you are a start-up or a business that is just slow to get out of the blocks, you most likely desire a strong social media presence. Yet, it appears to be an impossible task to find that surge in engagement that you are looking to generate. It is why so many businesses invest in buying Facebook likes. As this is a growing business option, you can be sure to find some trustworthy sources to make such a purchase and some providers who are far from being reliable at all. So, if you are not sure whether you would get good returns on an affordable investment, check out what these experts in affordable social media marketing say.

Contributing to the challenge of generating the interest you desire when you are new, you also must face the current trend of a decrease in organic likes on Facebook. The first thing you need to consider is that you need to research reviews on the possible providers offering Facebook likes. In many cases when you opt for the cheapest option you can get, the likes that you are buying is from fake profiles. It means that you might have the like added to your number, but this won’t result in any increased traffic to your page.

What makes this option even more alluring to those who are still new to Facebook marketing is that this is in general an affordable option and might initially appear to be a good way to get your brand to be noticed. However, your brand will only be noticed if these likes that you’ve purchased share your content with their followers and not when you have one more thumb in the air to your page. Thus, what you are thinking you are paying for and what you are getting in the end, can be two completely different things.

Yet, it is not all a story of doom. In many cases, at least between 15 – 20% of the likes you would be buying would be of real profiles. While this is far less than what you initially might have thought you are getting if you recalculate the price per like it is still a relatively affordable option to expand your reach.

What the team at Storm Brain highlights though is that you get what you pay for and when you want to invest to expand your brand’s online presence, rather opt for Facebook advertising. While this might be more expensive, you will get much better returns on your investment and while not the most affordable option out there, it is much better value for money than just buying the approval of fake profiles that won’t get you anywhere.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Optimizing Voice Searches to Up Your SEO

Optimizing Voice Searches to Up Your SEO

Voice searches might have started slow but it is rapidly becoming the go-to option for the vast number of users. While this is a growing trend amongst internet users, it is often the case that companies are not yet quite there where they need to be sure that their brand features in these search results. As a leading name when it comes to SEO in Orange County, the team at Storm Brain shared some insights in how you can transform your strategies, to make it and voices search, a marriage made in heaven.

The first thing that they highlight is that you need to understand the behavior of your clients and how and why they do voice searches. You must also be able to comprehend exactly how these devices work. You will be able to gain greater insight into these matters utilizing data from real-time searches. This data will be able to inform you more about the age distribution of those interested in your brand, what they do for a living and what their lives look like in general. It will become evident what are their interests and how you can attract their attention with relevant keywords.

The next point expands on the topic of keywords. Conversational keywords differ from the typed text. A common tendency with voice searches is that people generate their keywords differently. They might even ask questions that can contain several keywords while this would never have been the case with typed searches. Most professionals such as this team of SEO specialists in Orange County agree that we are nearing a time when short tail keywords will no longer be of any relevance at all.

To gain traction with the changes to keywords, you will do best when you create compelling answers to these questions. Take care to create compelling persona-based content that is relevant to these voice searches. In practical terms, it might be that you have to create webpage content that asks certain common questions and then provides the relevant answers to this or even make sure that the style of your content provides concise answers to headline questions.

Get familiar with schema markup. What is schema markup? To understand schema markup, you need to grasp a little about how Google generates rankings. The search engine relies on different add-on search engines that will help it to understand the context of your site and the brand you are promoting. These schemas that it creates will provide a clearer idea about what your website has to offer. The more clarity there is about your content, the higher your ranking will be. Thus, it is in your favor to ensure that you structure your content in such a manner that it can score high in these schemas.

Do not underestimate the importance of FAQs. While it might appear like a complete waste of time, you can truly make these count simply by how you structure the questions you ask. When users run voice searches, the questions they ask typically start with what, where, how who and why. Make sure that these words appear in your FAQ to make them easily detectable by the relevant search engines. You can make sure your score improves simply by asking the right questions.

The world of technology is always moving forward and voice searches are no longer simply something far away on the horizon. It is a trend that is growing at a massive rate and will soon be the predominant way those whose attention you want to attract, will be interacting with their devices. Thus, make sure that you will be one of the top-ranking solutions they’ll find, simply by adapting to this change.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Exploring the Top Qualities of An Effective Website

Exploring the Top Qualities of An Effective Website

Never underestimate the value that a quality website adds to your business. These are the words of advice provided by one of the leading teams in web design in Orange County, Storm Brain. We are living in a world where online trading, e-commerce, social media connections and virtual reality is constantly playing a more predominant role in our lives. Your website is the platform from which your brand is presenting all you have to offer; it is the backbone of your business and it should flaunt several of the top qualities we mention below to be relevant amongst a sea of competitors.

Time is limited and most users are under pressure to get more done in less time. When your website is the platform that would allow them to get the task done faster and more effectively, you are already ahead of the rest. Yet, if your website is not functional or user-friendly, the mounting frustration will soon get them to pack up their loyalty and move on to greener pastures, for greener pastures, there will always be. Thus, two of the most vital features any effective website should flaunt are ease of use and functionality. We can never separate these two aspects of a website that has an excellent design as they both come in at number one in a ranking of importance. Always ensure that visitors to your website have clear directions taking them to where they need to be on your site. Search options, images, graphs and just a good balance of information in the form of text is what you would need. The design of a good website is also reflecting simplicity and reserve itself from overwhelming the visitor with activity.

Smart devices are so common today, everyone walking in the streets has one that snuggly fits into their palm. If your website is not optimized for mobile use, you might just as well not have had one from the start. It is truly a case that a website that is not optimized for mobile and reflects out of proportion or is hard to read on the smaller screen of a smart device, can do your business much more harm than good. Thus, make sure that your web designers are on top of their game and can deliver exactly what the market requires.

Fresh quality and content will keep visitors staying for longer. Not is this increasing your chances of converting visits into sales, but most search engine algorithms now consider the time that patrons attend your site as a key contributing factor to up your SEO score. Thus, provide them what they need, want and would like to keep them immersed for longer. Only a few things can get you as far as fresh and relevant content that addresses exactly the need your visitors had when they landed on your site.

Make it easy to reach out. It can be extremely frustrating if you’ve seen something that grabbed your attention and yet there is no easy way to reach out to the brand to discuss what you’ve seen in greater detail or to ask more questions. Contact information should be easy to find and even your location might be a key determining factor to some of your clients. Thus, make sure to state without any refrain how they can reach out to you without effort. Not only is it important to make sure they can find you, but you should also urge them to do so. A call to action is the bridge between sharing information and trading for profit. You need to be more than a reference page, as the result you are seeking is transactions. Thus, make sure your call-to-action button is right up front, visible and inviting.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Learning from Some of The Biggest Social Media Marketing Fails

Learning from Some of The Biggest Social Media Marketing Fails

Social media is progressively growing into being a much more vital part of any successful and effective marketing plan. Your target market is spending copious hours on these platforms, making it the most relevant place for you to meet them, reach out to them and sway them into showing interest in your brand. Thus, the way you conduct yourself on these platforms and the manner you are presenting your brand will determine to a great deal how effective you would be in your efforts to achieve an upwards trend in your bottom line.

The team at Storm Brain are professionals in this field. As one of San Diego’s leading social media marketing firms, this team states that there is a lot we can learn merely from observing the mistakes that others are making. While some of these fails can appear to be of major err, some are truly nothing but judgment errors that every brand can fall into without realizing it until it is too late.

The biggest mistake any brand can make today is to not consider the importance of social media marketing at all in their marketing campaigns. Merely making irregular posts without any strategy or plan is nothing more than a waste of time and as this team of experts highlights, it can do your brand even some harm if your lack of strategy is evident in irregular posts only. When you are working on your plan to get your brand the social exposure it needs, they even provide guidelines towards how often you should check in with your followers. The numbers they are working around come down to two daily posts on Instagram and Facebook, three for Twitter, and 5 on Pinterest. This will ensure that you interact with your target market regularly enough to make an impact and to get your brand ingrained in their subconscious.

Copy and paste can kill your efforts even before they delivered any results. Every social media platform has different requirements and attracts its followers through a different approach. Thus, if you want to have an authentic approach on all these platforms you must generate original posts for every platform that compliments the unique environment of the platform.

Ignoring your fans. This is the Achilles heel of many companies. One of the benefits that social media marketing is bringing is the fact that two-way communication became much easier to achieve. It is a way to give your customers and fans a voice. This voice they can present by commenting on your posts and pages and while it is always wonderful to hear this voice when it is complimentary, you should never ignore or even silence any negative remarks. Especially not if your competitors are addressing the voice of their market instantly. Rather make sure that you attend to every comment, positive or negative and make your audience feel heard.

A sale is only a sale once the money is in the bank. While this is still as relevant today as when it first became to phrase dominating sales workshops and training years ago, there is now an additional phrase that is as relevant. Social media marketing is only effective when it got your target audience to act. If you don’t have any call-to-action options on your platform, you are wasting your time. Once again, you need to make it easier for your audience to act than what your competitors do. Thus, don’t neglect to have the necessary options in place.

Lastly, remember that most people are completely overwhelmed by the volume of information thrown at them daily. Don’t overshare. Make every post you make one that is relevant and contributing to their lives. One meaningful post is far more valuable than two or more insignificant ones.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Latest Trends in How SEO Will Impact Your Business

Latest Trends in How SEO Will Impact Your Business

In the age of technology, we are living in, it is becoming more evident that your business would need an excellent SEO strategy to be in place for it to succeed in a competitive market that is now predominantly ruled by what is online. However, after a mostly turbulent 12 to 18 months post the initial Covid-19 shockwave, we need to consider how these trends have changed and what the impact soon would be. These are the words of wisdom from one of the leading search engine marketing firms in San Diego, Storm Brain. This group of marketing experts sheds some valuable insights into what is the current trends that will get your business the bottom line you’ve been working to achieve.

Maintaining a good SEO score requires the constant attention of the search engine marketing professionals you contracted to take care of this complex aspect of online marketing. The requirements are fluid, and you need to keep your finger on the pulse of the industry to ensure that your efforts remain valid and on par with what the industry expects. For quite some time, content has been king and if that you stuffed your online presence with excellent quality and original content, you knew your business was good to go on the scales of internet marketing. Yet, the trend has shifted and now, regardless of how well constructed your content is, a lot would depend on the kind of experience your users are having when they visit your site. This will be measured by how much time users spend on your page. Google is continuously working on its algorithms, and it truly is a full-time requirement to ensure that what you deliver is reaching the goalposts set by the biggest online search platform.

What else can you expect to see more of? Increasing importance in the role that voice search is playing. This is the way the future is heading, states the professional team at Storm Brain. Text searches are slowly heading towards the back door, making way for the far more advanced way users are showing preference to in the form of voice searches. As typing is no longer the preferred medium to run searches, you need to prepare yourself to be relevant for much longer keywords. The way that users would instigate searches is also bound to change as they shift to voice searches. Many users would now rely on posing a question to access the information they require.

The way consumers choose their preferred suppliers is changing. There was a time when price and customer care were the supporting pillars to your success. This is no longer the case. While these two factors would maintain your relevance in a competitive market, studies indicate that consumers are having a shift in their approach to the kind of businesses they support. Today your brand identity is playing a much larger role and it appears that buyers are far keener on supporting a brand that shares their values and viewpoints. This is all linked to a new kind of social consciousness and to be aware of the rights of all. Thus, brands will benefit by building an online presence that reflects all-inclusive values. Today, stating that your brand identity support values of diversity, rule of law, justice and independence will bring you so much more interest from your target market than merely flaunting discounted prices.

In a way, buyers are more demanding towards businesses to show social responsibility. It is just one way how the newest generation of consumers reflects the changed awareness they have towards the world we live in.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Latest Trends in How SEO Will Impact Your Business

Latest Trends in How SEO Will Impact Your Business

In the age of technology, we are living in, it is becoming more evident that your business would need an excellent SEO strategy to be in place for it to succeed in a competitive market that is now predominantly ruled by what is online. However, after a mostly turbulent 12 to 18 months post the initial Covid-19 shockwave, we need to consider how these trends have changed and what the impact soon would be. These are the words of wisdom from one of the leading search engine marketing firms in San Diego, Storm Brain. This group of marketing experts sheds some valuable insights into what is the current trends that will get your business the bottom line you’ve been working to achieve.

Maintaining a good SEO score requires the constant attention of the search engine marketing professionals you contracted to take care of this complex aspect of online marketing. The requirements are fluid, and you need to keep your finger on the pulse of the industry to ensure that your efforts remain valid and on par with what the industry expects. For quite some time, content has been king and if that you stuffed your online presence with excellent quality and original content, you knew your business was good to go on the scales of internet marketing. Yet, the trend has shifted and now, regardless of how well constructed your content is, a lot would depend on the kind of experience your users are having when they visit your site. This will be measured by how much time users spend on your page. Google is continuously working on its algorithms, and it truly is a full-time requirement to ensure that what you deliver is reaching the goalposts set by the biggest online search platform.

What else can you expect to see more of? Increasing importance in the role that voice search is playing. This is the way the future is heading, states the professional team at Storm Brain. Text searches are slowly heading towards the back door, making way for the far more advanced way users are showing preference to in the form of voice searches. As typing is no longer the preferred medium to run searches, you need to prepare yourself to be relevant for much longer keywords. The way that users would instigate searches is also bound to change as they shift to voice searches. Many users would now rely on posing a question to access the information they require.

The way consumers choose their preferred suppliers is changing. There was a time when price and customer care were the supporting pillars to your success. This is no longer the case. While these two factors would maintain your relevance in a competitive market, studies indicate that consumers are having a shift in their approach to the kind of businesses they support. Today your brand identity is playing a much larger role and it appears that buyers are far keener on supporting a brand that shares their values and viewpoints. This is all linked to a new kind of social consciousness and to be aware of the rights of all. Thus, brands will benefit by building an online presence that reflects all-inclusive values. Today, stating that your brand identity support values of diversity, rule of law, justice and independence will bring you so much more interest from your target market than merely flaunting discounted prices.

In a way, buyers are more demanding towards businesses to show social responsibility. It is just one way how the newest generation of consumers reflects the changed awareness they have towards the world we live in.

About Us

Our team at Storm Brain is passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Online Branding Trends That Will Amaze Audiences In The Coming Season

Online Branding Trends That Will Amaze Audiences In The Coming Season

Over recent years, we’ve been witnessing how online branding followed the same kind of growth curve as what we’ve witnessed in e-commerce. As technology became far more advanced and due to the more recent impact of Covid-19 on how we live our lives, the need for online branding only increased. As a leading online branding agency in San Diego, the team at Storm Brain states that it is nearly impossible today to make a success of your business without having a stable, secure and reputable online presence in place.

As one can only expect from an area of marketing that is so crucial to success and closely linked to a field that is never stagnant, the trends in online branding is constantly changing. Thus, to help you to remain at the top of your game, or even to improve your online ranking, they shared some insights into what you can expect to be the show-stopping online branding trends.

They start by highlighting the important role that minimalism will be playing. While this is already a trend visible in many global marketing campaigns, it is something sure to become an even more common theme in branding campaigns. Worldwide, audiences are inundated with information and mental stimulation and to be different, many major brands are now chaffing away on their campaigns to grasp the attention of their target markets for longer. You will notice changes that Airbnb, Yves Saint Laurent and even Google have been making. The current golden rule when it comes to any online branding is to stick to no more than two colours. Not only is this a trend, but statistics also indicate that this is the guideline according to which up to 95% of all major companies create their branding.

While so much of our lives take place on a virtual level, there developed a need for a greater presence of the realistic. What better way to bring back a sense of nostalgia than by adding a blast from the past to your branding? More ads will now start to revel in the memories of the good old days and pondering on the positivity of the feelings we associate of a time when things were good and the way they were supposed to be. While this notion in online branding is closely linked to several studies stating that the most effective marketing campaign is one that stirs the emotions of your target audience, adding a flash of the days-gone-by is sure to bring you immense success and a fantastic return on your investment into branding.

Another trend that might be brand new and growing in popularity over the new season but remains rooted in an age-old saying is that of allowing your pictures do speak a thousand words. Visual content will be king once again as audiences simply don’t have the time or interest to read long and wordy articles. When you opt to hire a partner to support you with your online branding, the team in San Diego is the perfect choice as they have the skills, experience and creative thinking to produce pictures that can convey your message through imagery. Not only are audiences much more prone to explore images, but they also store these images with much greater ease into their memory banks, ready to be recalled when needed.

Lastly, do not overlook the importance of social media. While social media is already such an integral part of our daily lives, it remains a growing concern and is undeniably one of the most popular and highly effective platforms to present your online branding to reach a much wider audience.

About Us

Our team at Storm Brain are passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Finding Your Feet With SEO

Finding Your Feet With SEO

For many new entrepreneurs and even those with much more experience in being brilliant in their fields, it is a case that the term SEO is instilling fear in them. This is not because SEO too hard to achieve for anyone, but mostly because of the lack of information and insight into how SEO works. As a name that stands out from the rest when it comes to local SEO providers in San Diego, the team behind the success of Storm Brain is ready to assist those who are keen to make their mark in their field by overcoming the challenges SEO offers.

What they explain is that SEO has all to do with creating original and unique content. However, there are certain attributes that this content needs to have and they happily elaborate on these features.

Google plays a key role in successful content creation and establishing an excellent SEO. This is because as Google needs to be able to index your content, it needs to be written in a manner that the search engine understands. Furthermore, excellent content provides answers to questions your target market asked in their searches. These search queries mostly take place on Google, bringing us once again to the point where we need to grasp the importance that Google plays in your SEO score.

A factor that will bring you a better score is when your content is engaging. It must be able to grasp the attention of your reader to linger a bit longer on your site as the information you are sharing, you present in such an enticing manner that they want to learn more. Today, society is overwhelmed by an influx of information. There is simply no shortage of the information that we expose our brains to daily. Yet, quite a large percentage of this information is not relevant or even of a good standard at all. Thus, when you deliver information that brings your target market the answers they seek, then you are already quite far in cornering the market you desire to reach.

Another factor that enables you to present your information in a manner that will increase your score is when you present it in an orderly manner. Make sure that your content creators have a solid knowledge of what they are writing about to ensure that their style of writing delivers a well-presented format and makes it easy to understand what you want to present to your audiences.

We can’t discuss SEO without mentioning the importance of keywords and phrases. Here, Google plays a vital role as it is easy to access what keywords and phrases are currently trending on the search platform. From these lists of trending words, you can select words that are relevant to your content and then you should make sure that you present it within its relevant context.

The professionals at Storm Brain do warn that when you create any kind of content, that you should always steer clear from repetitive phrases. Although it might be tempting to include relevant keywords as much as possible, you should never opt to give these keywords preference above natural speech. Thus, always consider the fact that while keywords are vital, you need to create content that is not only original but also reflects natural speech in flowing sentences.

From this foundation, it should be far easier to make SEO work far better for you. The first step from here would be to do a comprehensive keyword search and from here onwards, build your content. Make it original, enticing and gripping enough so that you can hold your audience’s attention.

About Us

Our team at Storm Brain are passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Why Start-Ups Should Choose to Utilize SEO to Their Advantage

Why Start-Ups Should Choose to Utilize SEO to Their Advantage

We live in a virtual world. While many might initially disagree with this statement, focusing on the many materialistic things our lives are still bound to, the reality of the matter is that we are a generation that is far more living in remote locations than any generation before us. Due to the immense advances that technology has been making and the pressure applied by strict Covid-19 regulations, the world has changed as we used to know it. Today, e-commerce is the way to shop, working remotely, even across borders, is the way we earn our incomes while we also socialise, romanticise and even educate ourselves through virtual platforms. As the world has made this shift rather abruptly, the team at Storm Brain, a leading provider of SEO services in San Diego, states that no company can afford not to optimally utilise SEO. This is even more so the case when it comes to start-ups. These professionals in the field of SEO opted to share some of the many reasons why especially start-up enterprises can’t afford to neglect SEO in their businesses.

The first point these gurus in the field highlight is that SEO is not only a medium to attract interest but also to gain information from your target market. The data you can obtain from SEO, any start-up enterprise should consider as highly relevant to what the market requires and should serve as an indication of what to deliver and how to attract more attention and of course, sales.

When you are new in any industry or field, it is vital to spread the word about what you are offering the market with a great impact and speed. Thus, by using SEO optimally, you can gain the momentum you need from your marketing and increase the interest in your business that will push your bottom line to a sustainable and even comfortable position to be in.

Many companies don’t have massive marketing budgets available to them and when your business’s bank account is still completely green, this might very well be the case for you too. It is why it can be in your benefit to make optimal use of SEO since as a means of advertising, this can be completely free. When you partner with a trusted and reputable team of SEO consultants, such as the SEO experts on board at Storm Brain, they can advise you on all the tricks you need to follow to make sure that your marketing campaign optimally benefits from this free opportunity.

The worst decisions you can make at this stage are the ones you make based on emotion and not from a platform where you had all the necessary information required to make smart choices. While you might be unsure of how to access relevant and accurate information, SEO can be your key to success as it is a wonderful way to gain insights into the market you are serving and targeting, giving you the much-needed edge to make decisions that will benefit your business and secure your future.

Earning your customer trust can be much easier when you’ve earned Google’s trust. There was a time when word of mouth was the way to get your name out there where it counts. Since those days, the world might have changed drastically but human nature remained the same and we still appreciate the value of trust that others have in a specific brand. By getting your SEO to an optimal level, you earn the trust of Google and that in itself is already a testimony about your abilities and skills to your future clients. Thus, don’t ever neglect the role of SEO in getting your start-up to success.

About Us

Our team at Storm Brain are passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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Prepare Yourself for 2022

Prepare Yourself for 2022

While the year is running out at a much faster speed than anyone might have expected, it is now time already to start looking forward to what will be hip and happening in 2022. Even if it might still feel far off to you, it is not, says one of the leading graphic design firms in San Diego, Storm Brain. This team of creative masterminds is all excited about what they see is bound to be the trends for next year in their industry and are keen to expand on what to expect within the very near future.

Often the colour palette chosen for any design sets the tone of the emotions you want to portray. When it comes to 2022, these emotions are all to do with instilling a sense of calmness and tranquillity. Globally, you might experience a sense of stress and feelings of inundationcontrolling the lives of many,while we are dealing with the aftermath of Covid-19. As the shock of initial events might have worn off by now, people are still battling to overcome the many losses experienced worldwide and this is a great contributing factor to the increased levels of stress and anxiety we witness everywhere. Thus, it only makes sense that in 2022, you will see many more designs that portray soothing colours. You will see soft palette tones of blue, green, tan and violet.

To add to this tranquillity, most designers are now also veering to more simplistic designs featuring minimalism and conveying the message they intend to with fewer frills.

An industry that had to pick up the speed when it came to advertising and the kind of graphic designs they incorporate in their field, were medical branding. While this is once again due to the aftermath of the initial Covid shock, there will be far more medical adverts showcasing contemporary designs.

Technology is always a contributing factor when it comes to setting the tone of progress in any field and when it comes to graphic designing, it is no different. Where the world was used to seeing predominantly static adverts up until now, this will become far less often the case. Thanks to advances in technology, it is not only possible to design far more complex designs with motion, but many more people can access these designs on their smart devices and storytelling is bound to become the preferred medium to get your message across.

As an add-on to the far simpler designs that you will see in the new year, these designs will also tend to show more geometric shapes. This is due to the simplicity these shapes showcase and brings to any design. Thus, there will be many more squares and circles or even half-circles, corners and straight lines fulfilling a dominant role in the graphic designs awaiting us.

Content-rich infographics will remain part of campaigns right into next year, but designers will be stripping these info-graphics to showcase nothing but the necessary to remain in line with delivering a message that is easy to read and even easier to understand. As the pandemic resulted in a ton of data that had to be conveyed, the trend will be to still convey information effectively but in a minimal manner.

Throughout history, major events have always impacted industries much wider than what the world initially expected and it is no different when it comes to Covid-19. Thus, the Storm Brain team advises that you prepare yourself for some exciting changes that will still ripple through the waters of the graphic design industry for years to come.

About Us

Our team at Storm Brain are passionate about helping you to make it to the top of your field. We do so by creating solutions that generate interest and delivers outstanding results. We can help you to present your products and services in such a manner that it is bound to attract the interest of your target market and we help you to set up systems that enable you to connect with the communities you are serving. We have the knowledge and skills to help you to take your small business to great horizons. Visit our website at http://www.stormbrain.us/ and explore the many ways how we can assist you.

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What You Need to Know About 2021 Graphic Design Trends

What You Need to Know About 2021 Graphic Design Trends

 What's amazing about graphic design is every year it changes. This year’s trends gave us a welcome change from the norm. This year designers are putting people first, including using abstract psychedelic, which has its roots from the music and arts industry way back in the 1960's. Today it is being experimented with in graphic design, showing that designers are not being restricted by the traditional designs anymore.

 This year designers will be bringing psychedelic back through intensity and excessive colors with intricate abstractions, these take on lives of their own, which means every viewing is unique. Using symmetry, graphic designers make the most distorted shapes and images more stable.

 Symbols are also making a comeback. That's right, symbols have universal meanings, which can convey a warming or identify a cause. Classic symbols are powerful and able to share information in a universal language. Designers are using symbols to create icons of growth and empowerment by using known symbols of power, while modernizing the traditional symbol.

 In addition to this, sci-fi designs are a thing of the past, today retro futurism is a visual style using bold imagination and with an optimistic futuristic outlook. The optimism is found through expression of the bright colors and curves, transporting you back to the old days. Using surreal is an illusion that is seamless, separating one image from the next. It is used as a high concept approach, which is increasing in album art, book covers and posters.

 A good graphic designer can tell a story, making the story memorable. Many can include characters, which are quirky and add personality that make them unforgettable. This incorporates concept illustrations, providing character poses and personalities that are hand drawn. They can add humor to your website or advertising campaign. You will also see that past styles never really die with comics and pop art, which is making a comeback this year.  Comics came out when there was very primitive printing technology, using dot shading and color. These days modern trends include flat design through grainy textures, with great depth, that make sense of the comics and pop art pictures being introduced.

 Now that you have been through the cartoons, retro styles and symbols, there are also the infusion of fine art. Fine art and design have always been separated, but in 2021, they are coming together with traditional borders. You can expect to see more acrylic brush strokes and abstract expressions that will bring graphic design to a whole new level this year. The focus will be to create designs that have the depth and surface variation of graphic design, making them look real enough to touch.

 Nature has never been as important as it is today with global warming, as a result, it is no surprise to find nature elements in graphic designs. With the COVID-19 pandemic, people are being restricted to work and live at home, which means there is a desire to spend more time in nature. From leaf shaped patterns to earth toned colors, you can expect to see more nature elements in designs moving forward.

 Color transitions and gradients have been a popular part of graphic design for some years now, but these days designers are working on blended and blurry backgrounds adding grain filters, which can make the design look real. The benefit to this is that it allows any foreground elements to pop against the background, whether it’s an image or bold typography.

 About Us: Storm Brain is an innovative digital marketing agency offering customers branding and creative services to help them achieve new results in their businesses. They cater to companies of all sizes and industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us

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Web Design Trends You Cannot Ignore in 2021

Web Design Trends You Cannot Ignore in 2021

 Everything is constantly updating and evolving when it comes to the internet, this includes web design. You may have had your website designed a few years ago and it was effective, but today you may need a revamp. A revisit to your website ensures it incorporates the modern trends you cannot ignore in 2021.

 Older things are becoming trendy again and this also goes for website fonts. From the style of jeans, you wear to the hair color you choose, everything is always changing , which is why it’s no surprise that the retro fonts are becoming popular again. Vintage typography is getting a resurgence this year, artists are going into the design with these fonts, offering a mix of old and new on one page.

 The next thing you will see more of this year in web designs are scrolling animation, which offers creative explorations. Too much movement can be harmful to those with vestibular disorders, due to the illusion depth and the movement, which can cause dizziness. Therefore, you want to focus on keeping your parallax effects to minimum, reducing movement with each instance. Include an option where users can turn off the scroll animations if it bothers them.

 In addition to this, there is more horizontal scrolling than in the past, which was regarded as something that shouldn't be used, until now. It's making a comeback and we are seeing more and more of it in modern web designs these days. It's an effective way to disclose information but not to force your users to use it, allowing them alternative ways to navigate. Ensure you use clear and visual cues and ensure you don't include text that needs reading.

 3D, three dimensional images, has also been woven into web designs, adding to the users experience.  It can provide a sense of harmony between the design elements, while multimedia also remains a leading choice in web designs today. Multimedia brings video, text, and visuals together with audio to add to your user experience. They should be prioritized for simplicity; different media formats should be used, and all text should be made with HTML.

 Don't forget to focus on the grain with rigid and flat blocks of color stealing the personality from your design. Grainy features give more natural feels. Web design is about personalizing experiencing, which can include other ways of changing a sites appearance and navigation with custom tailored to the tastes of the visitor.

 Further, cartoon illustrations are still a top choice for web designers today using text with some images or graphics. Designers are now able to create work that connects with visitors on a personal level. Cartoons have gained popularity, transforming websites with a touch of humanity.

 Another common web design trend this year is geometric grids, which are simple with flexibility and can be integrated into a design with ease. They are growing in popularity as an effective layout structure that is neat and bold.

 Surprisingly most people don't take the cursor into account when it comes to their web design, but custom cursors can add value over the plain arrow. From cursors that look like pens to these with a funky effect, there are many ways to create a custom cursor that blends in with your web design and adds that personalized touch to your user’s experience.

 Remember to only use a professional website design service that has experience and can work with you to provide a site that promotes your business in a professional light, while helping you attract and retain visitors, improving conversion rates.

 About Us: Storm Brain is an innovative digital marketing agency offering customers branding and creative services to help them achieve new results in their businesses. They cater to companies of all sizes and industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us

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How Paid Advertising Can Work for You

How Paid Advertising Can Work for You

When you are invested in getting your digital marketing work for you, the team at Storm Brain, one of the leading internet marketing providers in Orange County, says that the importance of paid advertising should never be overlooked. For clarity, paid advertising refers to the kind of marketing where there is typically some cost involved. This is often in the form of pay-per-click advertising or also known as PPC. The most popular platforms where you will find PPC is Google AdWords and social media giants such as Twitter and Facebook. This kind of marketing does cost you a bit of money, but there are several benefits you can enjoy from it and you will enjoy a good return on your marketing investment.

The counterargument of those opposing PPC, is that they prefer to opt for organic marketing options. Yet, recent studies indicate that only a mere 2% of organic pages and content ever reaches its target market, making it a highly ineffective way to reach your audience. It is however completely different when it comes to paid advertising. Here you can be sure that your content reaches the group you’ve intended it to reach, and this contributes not only to increased sales but also elevated brand awareness. It is especially beneficial when your SEO score is not yet where you want it to be, and your business is not presented on the first page of a Google search.

While you might be familiar with the extreme costs involved when it comes to printed forms of advertising, this is not nearly what you would have to cough up when you opt for paid advertising on digital platforms. Modern technology doesn’t only allow for you to be able to reach a much wider audience at a fraction of the cost of printed advertising, but you will also be able to measure the results, the outcomes and the reach much more accurately. PPC advertising is structured in such a manner that you only pay once your market has seen your content. Thus, you will be able to track exactly who saw your marketing and how long they’ve been pondering on your content, giving you much more clarity on the effectiveness of your campaigns.

While some marketing campaigns attempt to reach as many people as possible, others are far more focused on reaching a specific target market. Thus, when you rely on paid advertising as part of your internet marketing, you have the freedom to set certain parameters in place to fine-tune your advertising to only focus on a specific group. The benefit of granular targeting is that you won’t waste clicks and would have to pay for those who merely peruse out of boredom. No, you truly target those with a definite interest in your products, service or brand.

The opposite of granular marketing is then also a possibility. Do you feel like reaching out to the masses with your message? Then don’t delay either to speak to these experts in internet marketing to expand on all the possibilities you have access to when it comes to broadcasting your advertising campaign. There are so many social media platforms at present and they are all continuously expanding. Take for example how Facebook, Twitter, Snapchat and YouTube simply became household names over recent years. While there are various options to choose from when it comes to social media platforms, you’ll also find that certain platforms are much more focused on certain age groups. So, if what you have to offer speaks to a target group set over a wide age demographic, you can benefit from simply broadcast your message across a range of platforms.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us

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CMS Design – All You Need to Know

CMS Design – All You Need to Know

Once you become more involved in the technology behind running an active marketing portfolio, you’ll soon come across a range of terms and definitions, not to mention the multiple abbreviations, possibly leaving you confused and in despair. Just when you think you have a complete understanding of all the relevant terms and grasp the meaning of vital concepts such as SEO, you are confronted with an entire range of new terms, making your life much more challenging than expected.

One such term for many would be the abbreviation CMS design. But don’t worry,  the team at Storm Brain in San Diego is always ready to assist with their premium service, outstanding customer care and enlightening support and advice. Thus, their team of gurus shared some of the need-to-know facts about CMS design, what it means and all you should know to overcome your confusion.

When you know that CMS is the abbreviation for Content Management System, it is already becoming only marginally confusing. But what do you need to know about CMS and how can use it to your advantage?

CMS design is the software that you can use to develop, update and manage your website activity with ease. Why is that important to you? CMS software enables those with minimal experience in website design to have a hands-on approach to their marketing portfolio and brand-building strategies. When your schedule is pressed for time and yet you would like to contribute to your brand development, this kind of software solution is what you need. CMS design software enables you to do magic by relying on simplistic and user-friendly software solutions.

One of the biggest obstacles to overcome when you want to be involved in your marketing platforms and your website is often the lack that the average business owner has when it comes to coding. For a long time, you had to rely on specialists in the field to take care of even the most minor changes, simply because you are not familiar with coding. CMS design software enables you to take charge of your marketing and make the changes you need when you need it done.

While it takes the sting out of various previously daunting and complex actions, you can now rely on this simplified solution, developed to make changes and updates possible with ease. You can also enjoy the ability to collaborate through their multiple access options. It means that your entire team can contribute to your marketing portfolio and the best of it all is that they can do so remotely.

SEO scores depend largely on regular updates providing your target market with relevant content. It is why so many companies now opt to rely on this kind of software to maintain their SEO status or even improve it.

But what about security? If these solutions are so easy to use the concern might arise that your data and information are becoming vulnerable to the continuously evolving market of hackers and identity thieves. It is not the case at all when it comes to CMS design software. It is the kind of software solution that enjoys support from some of the most advanced leaders in the field and thus they are constantly running security checks to determine the vulnerabilities of their solutions to secure your safety and to be able to promise you confidence in the security of your data.

Quite simply put, CMS design software is an affordable, versatile and very advanced software solution to those who are keen to be more involved in their branding efforts without having the specialized knowledge and experience in the field of coding.

About Us: Storm Brain is an innovative digital marketing agency offering customers with branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us