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How to Create Fantastic Print Brochures for Your Overland Business

If you are in the Overland business and you need to prepare brochures for a trade show or even for mail outs, it can be very difficult to know exactly where to start in the process. Trade show advertising and mail out advertising can be extremely effective in this business but without the right brochure or mail out you could simply be wasting your marketing budget. Here are some top tips on creating print brochures for the Overland business that will convert.

Plan every letter: when you sit down to plan out a brochure have a clear goal in mind. Whether it’s to improve sales of one particular product, to get people to visit your website and online store or just to get some inquiry calls, knowing the focus of the brochure will help you to arrange the elements on the page. With a clear strategy you can direct the eye of the user and make sure that your objectives can be accomplished with the right call to action.

Focus on your space: there’s nothing worse than a brochure that is extremely cluttered. Limiting some of the fonts and the products that you’re going to feature on the page will help to make sure that your readers will be tempted to contact you for more information. A brochure that is extremely cluttered may just overwhelm people.

Focus on the impression: using the right materials and a professional photographer for all of your product shots will help to make sure that you make the right impression immediately. Older style brochures with images that you have taken yourself will never come across as professional. A luxury brochure will definitely get someone excited about your new product or about working with your business.

Contact Stoute Web Solutions if you are looking creating website design at https://www.stoutewebsolutions.com/

Source:- https://www.stoutewebsolutions.com/2017/04/14/create-fantastic-print-brochures-overland-business/

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Website Maintenance is the next Requirement for Successful Websites

Just like any software, websites require ongoing maintenance and updates, to keep the site working properly. Avoiding website maintenance is like not having regular oil changes on your car or truck. You wouldn’t drive your car very long if you didn’t look after it’s routine maintenance, would you? Well, the same process is true for your website too. Your website should always be live, ready for customers and presenting your business at it’s finest.

“Set it and Forget it” – Said no web master ever

If you don’t have regular website maintenance services in Portland carried out monthly, you may actually be throwing money out the window. When visitors go to a website and find things wrong with it, they don’t tend to stick around long. Many website owners never check their website to see how it’s functioning. Missed or hidden website issues or downtime can lose you potential customers.

The benefits of Maintenance

Many people don’t realize the benefits of regular website maintenance:

The website performance, it’s load time, downtime and uptime, is all dependant on the WordPress software and plugin functioning as they should. A quick look at just the WordPress change log (the log of all past changes with the core software) will show the importance of this alone. Take a look at the most recent update which closed three identified security holes below. Check it out here: https://codex.wordpress.org/WordPress_Versions

The website growth, it’s fresh content, analytics monitoring and design changes, is all dependent on you having someone making sure all updates to the website are done in a smooth and error free fashion.

Our Maintenance Workflow

At Stoute Web Solutions we take great care to first backup the website, and check the website after our updates for any issues. Our software keeps a record of plugins we update so if there is ever an issue we see what plugin version was changed and revert it back. Also included in our monthly maintenance report are the performance and security scans. If in the event we ever catch a plugin issue, it becomes a support ticket and we address it before you ever know there’s a problem.

Dangers of Do It Yourself Maintenance

Maintaining your site yourself could cost you more than you may think. If you use update from your WordPress admin, you wouldn’t have a record of what was done. If an update to a plugin created an issue a couple weeks later, it would be difficult to know what changed and how you should revert back without restoring a very old backup (and possibly losing content changes, sales orders, contact entries, you name it).

It costs more to fix than maintain

Inexperience and neglect can damage the look and functionality of your website. When that happens, you have a choice to make. One, you try and fix it yourself, in which case you may do further damage. Or two, you can then pay the (sometimes hefty) price for someone experienced to fix it. Just like your car, it costs more to fix it than it does to maintain it properly. Regular oil changes help keep you car running properly, regular site maintenance helps keep your website running properly

Call a Professional

Why not beal with what you know best and let us deal with that we know best? Would you try to fight that court battle without a lawyer? Then why try to maintain your own website if you’re not a web professional? By securing an experienced web professional to update and maintain your website properly you are actually saving potential lost sales and visitors.

If you’re interested in securing a maintenance contract for you website check out our available plans or contact us and get a professional recommendation.

Source:- https://www.stoutewebsolutions.com/2017/06/02/website-maintenance-next-requirement-successful-websites/

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Social Media Marketing Tips From the Pros

Social media is all about allowing you to connect with others, but businesses can also use it in order to generate customers and leads. Doing this is actually very easy and you will find the entire process to be very fulfilling. But there are some marketing tips that will make the process even more rewarding. Here are some of the best!

Mine Twitter and you will be able to grow your audience. It’s a great marketing plan and you will see that you can easily get a lot of followers without that much of a hassle.

See what performed well in regards to the older posts and what didn’t work. Improve on the posts that didn’t work for you with the data from those that did very well.

Add links to visual content. You can create a lot of back links this way and this will work to your advantage.

Try to add images to your Tweets. They will be more enticing, because people rarely focus on reading too much text. Breaking some of the tweets with text can work very well, especially if you want to express something visually.

Don’t stick to a single format all the time. There are situations when you can opt for various format types. They can actually work very well for you, it all comes down to finding the right approach and the outcome can be worth it.

Use hashtags. They really work at giving you the right exposure and you will be very impressed with the unique boost they can deliver to your business.

Pinterest is one of those platforms that not all businesses use. You should, because it can deliver a resounding experience and the results that you get from it can be amazing.

Social updates can be used to write blog posts on your website. Then you can link to them if possible. Try to harness each opportunity to generate more content. It will really pay off by the end.

Add some text to images. This will offer them more context and people will understand what you want to express with them. It’s a distinct experience and one that will help you quite a bit. So, try to give it a shot and you will see that the audience responds a lot better.

Make sure that you use social tools to schedule updates. It will be a lot easier to do this and the experience will be a lot better in the end. Don’t rush to send all content at once, scheduling will make the process a lot easier.

Don’t focus on all social channels. Instead, try to focus only on one or two. This way you will get to target your audience a lot better and results will be a lot more rewarding for sure.

In the end, social media marketing is not hard to do, it all comes down to quality, precision and attention to detail. You should consider making the most out of it right away, as it can help you quite a lot. Take your time and harness each opportunity, results can be very interesting in the end.

Source:- https://www.stoutewebsolutions.com/2017/02/13/social-media-marketing-tips-from-the-pros/

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Great Ways to Improve Your Web Design

Your web design will directly influence the user experience, so you have to opt for a web design that’s distinct, unique and persuasive. But how can you improve the web design, are there any methods you can use in this regard? Turns out there are quite a bit of them, it all comes down to you to pick the right ones that deliver the most value!

Try to use an intuitive navigation

If you want people to find the stuff you want to showcase, use intuitive navigation. Allow your users to get a secondary bar where they can access various portions of your website design. Don’t make it difficult, instead make it simple and easy to browse. Results will be a whole lot better in the end.

Remove the clutter

Make sure that you have a clean interface. This will attract a lot more users. You want a clean, easy to use interface, the last thing you want is clutter.

Opt for a professional logo

People will take you seriously if you use a professional logo. This also helps you with branding and that works to your advantage. Take your time, don’t rush and you will see that the value can be very well worth it. As long as you don’t rush, you will see that the experience can be very rewarding in the end. Try to use that, take your time and the experience will be an amazing one.

Use the right color palette

Different colors will showcase a different feel. Try to make sure that you opt for those colors that will entice people to stick to the site or maybe even convert into paid customers. Study the color variation and see which one suits your business.

Get professional images

Stock images and professional photos are very important. With their help, you will have no problem getting the best possible value. It will be very rewarding to do this, so just try to take your time, don’t rush and you will be very impressed with the outcome for sure!

Opt for the right fonts

Some fonts will work with all browsers, others not so much. Avoid rushing and make sure that you pick those fonts that are easy to read across multiple devices.

You should design every page as a landing page

Why is that? The reason is rather simple, you need to entice people to convert, to view what you sell, plus the landing page design is more appealing for most people. As a result, the process will be great and it does bring in front a great experience as a whole. So, you should totally consider giving it a shot!

Yes, there are many ways to boost your web design, it all comes down to you to pick the right option. Don’t rush, as long as you take your time you will find that there are many benefits to be had. Just try to take your time and in the end you will be happy with the results!

Blog Source :- https://www.stoutewebsolutions.com/2017/02/14/great-ways-to-improve-your-web-design/

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Why Do You Need Digital Marketing?

A lot of companies hear about Digital Marketing, but they don’t know what it is and how they can use it. Simply put, Digital Marketing is a combination of various marketing and promotional ideas designed to help you increase your company’s exposure in the online world and boost your ranking as well.

Why would you need Digital Marketing? As you can imagine, you do need all the exposure you can get, and Digital Marketing will allow you to do that without that much of a hassle. Thankfully, there are many Digital Marketing topics you can focus on, each one with its own ups and downs, as you can imagine.

Digital Marketing allows you to level the playing field because you get to access the same media channels that large companies do even if you are just a small startup. It’s a very good experience and one that you will enjoy quite a bit. Then you have the fact that Digital Marketing is very cost efficient.

Yes, you get to save a lot of money from this and the entire experience will be more than rewarding every time. It will not be easy to do that, which is why you need to have the right approach regardless of the situation. With this type of marketing, you get to have a powerful marketing channel with lots of conversions and incredible features delivered without any hassle.

Thanks to Digital Marketing, you can also acquire quite a lot of conversions. It’s very important to have this type of approach because it can give you immediate access to the ultimate experience and the process can be very powerful for sure. Then, you have the fact that Digital Marketing can indeed bring you more revenue. With its help, you can get better online exposure and that helps generate a lot more leads and customers.

It will also help you interact with targeted audiences in a much better fashion. You get to interact with them fast and easy, to the point where it will be easier to send your messages to them and generate more leads.

Digital Marketing is also suitable for those companies that target mobile consumers. There are many strategies dedicated specifically to mobile consumers that can easily pay off. As long as you have the right approach, you will have no problem generating a great experience from this and the outcome can be second to none in the end.

Yes, Digital Marketing can literally boost the power of your business, and this is why you should consider investing in it right away. It will offer you a resounding experience and you won’t have to worry about any issues either. It really shines from that reason alone, and with the right approach, you can easily use Digital Marketing to generate a lot of money for your business. You should consider using it right now, it really helps take your business to the next level! It’s not expensive and its results will definitely outweigh the costs!

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Strategic Plan is Just a Trip Plan For Your Overland Business

Before any adventure is taken you develop a trip plan. Learn how to adapt this process to work for you to develop a strategic plan for your overland business.

I get it planning can zap a lot of the fun out of the excitement of planning your next great overland adventure. But taking the steps to develop this plan allow for you to have a better understanding of your adventure, route, and needed repairs or accessories for your rig. In the end, creating a trip plan for your adventure allows you to become more relaxed and have more fun on your expedition because you know all your bases are covered. Creating a strategic plan for your overland business will be created in much the same way.

You might be one to grab your boots and jump in your truck and off you go. This can easily get you off course, lost, or even in a bad situation down the trail.

When you develop your plan you’re setting yourself up for a successful adventure. Similarly, when you develop a strategic plan for your overland business you’re setting your business up for success.

The Basics

In a trip plan, you start out with where you’re going. You map out any GPX tracks, maps that you’ll need, and even check on forest road closures. A successful strategic plan for your overland business is just the same except that in place of GPX tracks, you’ll have business goals and instead of road closures you’ll have a SWOT analysis to allow you to understand where you might need a helping hand or find a way around issues in your existing processes that might create a “roadblock.”

Once you know where you’re going you start to figure out how to get there. For an overland trip plan, you calculate miles and tanks of gas. For a strategic plan, you’ll calculate milestones and business goals.

Are there any points of interest that you’ll want to leave your predetermined route to see? ie. Are there any new staff you want to bring on or products that you want to launch along the way.

Preparation

Just like preparing your overland adventure you need to prepare your business. For your vehicle, it might just be a fluid and pressure check and off you go, but more than likely you’ll want to ensure you have all of that done in addition to rotating tires, checking alignments, and inspecting the brakes. Of course, you’re not going to want to wait until the last moment to get these things completed.

When developing your strategic plan for your overland business it’s often the small things that get overlooked that become a much larger issue down the road. Do you have the budget to tackle all the things you want to do? Do you have the skills to do all of these tasks or should you look for external assistance to help with some of these tasks? These are just some of the questions you’ll need to ask yourself when developing the strategic plan for your business. Be Flexible

With any good plan, there will be things that change on the fly after you develop your trip plan. It could be a flat tire or broken part on your adventure before you even get to the first trail. These things happen and it sucks when they do, but allow yourself to be flexible will allow you to beable to work with these types of setbacks.

For your strategic plan, you might have lost a critical employee or you made a budgeting mistake which could be your set back. When these things happen to make sure you take a step back from the situation and review your initial strategic plan again. Is this set back large enough that you can no longer proceed down the trail or is it something that you might just need to accommodate for in your plan. Be flexible with your strategy as it’s not something that's set in stone it’s more a guideline to how to achieve your goals. Learn as you go

Each new trip or strategic plan is an opportunity to improve your overall knowledge, innovate processes, and build on the experiences of the last one. When you go through different areas of your strategic plan for your overland business make sure you reflect on your plan again and learn from what you’re doing. You’ll quickly learn the area of opportunity and ways to make it easier for you to complete that task next time.

A strategic plan for your overland business is something that will forever change with time. It’s fluid and you’ll be able to work around any obsticles in your way. The most important portion of your plan is knowing the end goal and what actions will get you there.

Without defining a clear focus to your overland business you’ll get lost in the maze of the backcountry.

Contact Stoute Web Solutions if you are looking creating website design at https://www.stoutewebsolutions.com/

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Top Logo Design Tips For Your Overland Business

While working on the image for your business or your website it’s extremely important that you present a unified logo that symbolizes the type of products that you’re going to be selling. In the Overland business, there are a number of common design trends that run from including beautiful landscapes, four-wheel-drive parts, and even deep mud. Here is some other current website design in Portland,  trends that you can follow to create a more modern logo that’s easy to share over social media and your marketing materials:

Looking at the feelings attached to your products: If you make a great hitch, for example, stick to the heritage of your brand. Even if you have aspirations to expand into other products, trusting in some of the first products that you created will help you create a simpler brand that’s much more defined.

Focus on typeface: Type facing in your logo can be a huge part of your identity. Choosing a nice clean font or even designing your own unique font for the use of your logo can create a very powerful image. Many logos for the Overland industry include gritty and rough fonts that can symbolize landscapes waiting to be tamed.

Include your own personality: if the goal of your company is to appeal to the luxury market consider using golden color or even a very refined font. If you want to appeal to the younger generation you should consider following in the steps of companies that are appealing to this demographic with your logo. Brighter colors and more modern fonts could be the secret. Including the personality of your company and the brand you are trying to cultivate in your logo can get you noticed much faster.

Keep it simple: an overly convoluted logo is going to work as a detriment to your company. You will want a symbol or a symbol and simple text that can be recognizable from a long distance or on a quick web page scroll.

Keep some of these top logo design tips in mind for your Overland business.

Our web designer will help improve your online image. Contact our Website today!  https://www.stoutewebsolutions.com/