street73digital-blog

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The Importance of Logo for Your Business

In today’s day and age, when the market is flooded with businesses and visually stunning logos, it is imperative for any brand to stand out in the consumer’s memory. A logo is a tool that, if used effectively, can build your brand like nothing else. A strong logo is the beginning of your company’s branding and visual representation of your business’s vision. If you’re still debating on whether you should get a logo, here are 5 reasons you absolutely should. 

Strong First Impression 

The consumers’ attention span is very short – you have about 2 seconds to convince them your products are worth it. 

A good logo not only grabs the viewers’ attention, but it also introduces the company to consumers and communicates the core values in an interesting way. A well-designed logo can intrigue potential customers and attract them. It is your first and very valuable opportunity to make a strong and lasting first impression. 

Founding Brand Identity

Everything you use in your company’s logo – from colours to shades to fonts – tells a story. This is the story of your company and its values, and you have the chance to control the narrative. Your logo is going to grace all of your branding material – website, social media, letterheads, business cards, landing pages, and more. That’s why a solid logo is a solid foundation for your brand. 

Visually Memorable 

How many times have you been really hungry and felt relieved upon seeing the huge, bright yellow ‘M’ for McDonald’s? That M inspires a sense of trust, pleasure, and joy in you. McDonald’s has aced its logo game. 

As a symbol of identification for customers to recognize your brand, you can use logos immensely to your benefit. You can make people instantly connect the sight of your logo with memory - of what your company does and how it makes them feel. A good logo is a visual, aesthetically pleasing tool that triggers positive recall about your brand. 

Distinguish from Competition

A strong company logo can communicate multiple things simultaneously. From the company’s background to the mission through the correct icon or font, it can be professional, fun, relaxed, or more. Your logo is a chance for you to both communicate your values to the consumer and show why you are different from the competition, making you stand out better. 

Brand Loyalty

Customers crave consistency. The more your brand grows, the more familiar and comforting your logo will become to a wider audience, creating a better perception of your trustworthiness and accessibility. They are going to seek you out repeatedly, and the first thing they will look for is your logo. 

If you don’t have a fantastic logo, then you are missing an opportunity to make your business memorable to your audience. There are many ways of getting a logo. With free apps, while you do get a logo, there are many others just like you. If you own a business and are building a brand, I suggest hiring a top logo design company as it is a one-time cost that can benefit you tremendously in the long-run. 

Personally, I have come across two logo designing agencies in London that do phenomenal work in creating unique, memorable and distinguished logos for businesses. The first one is the more established Cakebox Creative. They create great brand logo and brand identity in more classic ways. 

The second one, and the one I would recommend if you’re looking for something more unique and not run-of-the-mill, is the upcoming digital solutions company Street73. While they are comparatively newer in the market, the design team is actually a group of experienced creative experts who specialise in logos. The best part? It won’t burn your pockets. So, go get your logo!

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Top 10 Digital Marketing Agency in London

London is the hub for Digital Marketing Agency and one of the first major cities in the world to have adopted the trend. The Best Digital Marketing Agency in London is a coveted spot for all the ones shifting with the dynamic tide. With over 150,000 digital agencies flooding the market, it becomes essential to know the good ones from the bad. The sequence of this list is not indicative in any way. These are the best ten.

 1.       Digivate

Digivate is a specialist, award-winning digital marketing agency in London whose business is to design, build, maintain and promote ecommerce websites. Their goal is to maximise the return on your online spend. The company is recognised as a leader in the field and has built dozens of ecommerce sites. The team have extensive practical experience in distance shopping - both online and offline. This has enabled the company to provide its clients with excellent levels of insight and service.

 2.       Enveritas Group

Enveritas Group is a global giant of an online marketing agency with headquarters in the US and the UK. They have a great team of strategists, content experts and linguists working in more than 70 countries and 350 cities, covering 35 languages. They create content by locals for locals, and offer large-scale, multilingual content solutions at a high speed. Their services include SEO, Social Media Marketing Agency, Content Creation and Content Marketing.

 3.       Street73

Street73 is one of the best online marketing agency in London, with offices spanning 3 continents. They are a team of leading, award-winning experts who came together to deliver digital solutions that deliver real business results whether that means business growth, greater sales or higher profits. Their focus is quantifiable business benefit ensures that we maximise the return our clients in the shorted amount of time.

They are the best digital marketing agency London for startups formed by teams of specialists, providing the full spectrum of digital services - from digital marketing to design and development of mobile and web applications.

 4.       Crowd

Since 2012, Crowd has been an independent global creative agency with offices reaching from San Francisco and London, to Dubai and Shenzhen. They have 100+ people, 12 offices, 6 countries, and want to grow the right audience for brands. Regardless of where the business is and what they need, they claim to provide everything clients need to grow audience, sales and brand awareness.

One of the best social media marketing agency in London, they focus on social media marketing, branding and web designing and development.

 5.       NMG Technologies

NMG is a global full-cycle software development company building advanced websites, software and mobile apps using latest technologies since 2008. They build strategies and processes that helps clients achieve their goals.

Chosen by more than 300 smart business owners and entrepreneurs, NGM looks to take their businesses to the next level. They majorly render their services to small and medium businesses from all over the world. With their team of experts they deliver services like Search Engine Marketing, Cloud services, and Mobile computing devices.

 6.       DigitaliZm

DIGITALIZM is more than a full-service, digital agency. It is an evolved commercial ideology. They strive to be masters of consumers’ digital universe, connecting brands and people in ways that are ever more technically and creatively advanced. They strive to reshape the consumers’ digital universe in ways that are both creatively and technically advanced. They worked based on an evolved commercial ideology. Their elite set of clientele has already witnessed some ground-breaking ideas through their tenure with them.

 7.       Gravity Thinking

A small team of dedicated professionals, these digital marketing maestros have worked with clients such as Grosvenor Casinos, Hyundai, SpareRoom, AQA and Phillips, showing their versatility to create campaigns across different industries that target a range of audiences. Perhaps their most notable campaign was Hendrick’s ‘Ministry Of Marginally Superior Transport’, in which they used frustrated tweets from train and tube commuters in the UK’s capital city, and turned them into a series of viral short films. One of the best creative marketing agency in London that have earned the trust of many brands.

 8.       Megrisoft Limited

Megrisoft UK is a digital media agency providing services to UK market. Megrisoft, founded in 1999, having 15+ years of experience in all types of digital services and products, is one of the leading IT companies serving more than 8000+ clients worldwide. With unmatched quality and proven result driven delivery, they complete all your needs of Outsourcing related to search, social, and creative services. They are also the Mobile App Development Agency.

 9.       Koozai:

They have a wide range of experience, expertise and tools to create and implement campaigns. From carefully curating awesome content to optimising it online with their great SEO and PPC powers, they deliver it all under the same roof.

The backbone of their strategic process is the data-backed content they create, which is endlessly researched so it is the best and most relevant it can be. Their team works hard to ensure that the content is served up well and beautifully, to the utmost satisfaction of the client.

 10. Jellyfish

One of the biggest giant on the list, Jellyfish is your digital partner. They brand themselves as ‘everything one would expect from a smaller agency’, by being flexible, personable and autonomous. They have locations in various Cities across UK, US, Spain and South Africa. Their work is with prominent clients like Uber, eBay, Disney, Spotify, Skype, Nestlé, Ford, Aviva, UGG and ASOS.

 They offer analytics service via Google Analytics, Google 360 and Adobe Analytics, Brand messaging and proposition, Email marketing, PPC, SEO and Social media amplification. They support and drive digital transformation by providing the right technology, strategy and training.

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10 Reasons to Hire a Digital Marketing Agency

 Having a strong digital marketing game is one of the major distinguishing factors in defining a company’s success rate. Whether you hire the Best Digital Marketing Agency in London or acquire staff to do the needful, everyone wants to be on board. However, a staggering number of companies commit half-heartedly to their digital marketing strategy, only generating unsatisfactory results.

According to a report by Technavio, the global outsourcing market will most likely expand at a rate of 5.84% until 2019. A Deloitte report also reflects this – enterprises these days outsource 72% of their IT functions while planning to increase it by 31%.

Why is digital marketing necessary?

A lot of people simply limit digital marketing to the Internet. However, that is just a scratch on the surface. There exists a range of external digital channels that comprise digital marketing. To name a few – mobile apps, search engine optimization, radio, podcasts, and even electronic billboards. As most customers these days process products and services online, the need to identify and tap your audience is paramount. This is why digital marketing is important.

 What will the top digital marketing agency do for you?

Three things:

-          Engage with customers for smooth interactions across all channels and platform.

-          Administer customer relationships across the various channels.

-          Locate the most valuable data to make the best business decisions swiftly.

 10 reasons why hiring a digital marketing agency leads to greater sales success?

Time is the most valuable commodity when it comes to running a business. So, let us save you some time and unravel the most rewarding benefits of outsourcing your digital marketing.

1.       Beat Online Competition and Improve Your Competency

2.       Get Better Cost-Efficiency and Higher Return on Investment

3.       Improve Continually with Lower Risks

4.       Acquire Industry Expertise and Skills

5.       Access Latest Technology and Current Trends

6.       Obtain New Unbiased Perspectives

7.       Work Freely Without Regular Staffing Issues

8.       Create Your Online Presence on Various Platforms

9.       Focus On Your Priorities

10.   Get Systematic and Organized Reporting

 We expand and explain it all. Read more!

Change the game today by outsourcing your digital marketing.

Street73 is the best creative digital marketing agency in London, supplying website design, mobile app development, and modern-day expertise about digital marketing. We continue to be one step ahead of the competition and are proud of using updated technology to empower our projects and achieve customer satisfaction.

If you are interested in the best digital marketing strategy, contact us.

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7 Ways to Impress Your Boss in Digital Marketing Agency

Impressing the boss can sometimes be like moving a giant rock – it’s not impossible but requires a lot of effort and sweat. Be it at the Best Digital Marketing Agency or a small start-up, impressing the boss is something most people have a natural inclination to do. We are here to tell you not to sweat it but to channel your effort into strategizing. Trust us, it’ll impress your boss a heck of a lot more and help you get your momentum. So here are the seven ways for the same:

 1. Know your data

This is the most important of steps. When it comes to convincing someone, nothing beats good, solid data from the Best Digital Marketing Agency London. Do your homework, research about any given topic, and it shows not only your enthusiasm for the work but also the intelligence of your ideas.

 Trends are the way to go about it for now. A lot of recent ones show that customer experience is a rising and main priority when it comes to services. Beyond focusing on customer experience, marketing leaders are acknowledging that customer experience is the new game of thrones for various brands. It is the crux of the battle because customer demands are rising every single day; sixty percent of consumers, for example, tell that they would gladly switch brands if they were treated like a statistic instead of an individual.

  2. Analyse and audit your content

Auditing your content and analysing it is one of the most basic parts of any marketing strategy. What does it entail? Well, take an in-depth look at your company’s existing content and inspect it for quality and effect. Any good content audit involves asking a few important questions. What are they? Read for more!

 3.       Make your marketing plan 4.       Prepare a weekly report 5.       Cross information with other departments 6.       Use Google Analytics 7.       Stay ahead and stay positive

 Knowledge is the most important thing when it comes to this battle. We elaborate and expand in-depth upon these points here, mentioning strategies and offering examples that you can use for wowing your boss. It can be a little overwhelming but it is good to begin now. Read on!

Source: Impress Your Boss in Digital Marketing Agency

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5 Ways to Become Instagram Famous in 2019

Long gone are the days where Instagram was just a platform to connect with friends. With over 1 billion people using the platform every month, of which 500 million users are interactive every single day, Instagram is on its way to digital domination of social media. While businesses prefer a digital marketing agency taking care of their Social Media Marketing, individuals can struggle to find fame on their own. But worry not! We have the top five ways for you to become famous on Instagram in 2019.

1. Find your Niche

Becoming famous on Instagram is a systematic, strategic activity. The first step, after you’ve created an account and decided you want to stand out on the platform, is to decide what you want to stand out for.

2. Know your Audience

You’ve found your niche, excellent! Knowing your niche is only half the battle, the other half is knowing your Value Point. Value Point is basically the content you have to offer that holds some value. For this, it is of prime importance that you understand your audience.

3. Use Hashtags

There are two schools of thought when it comes to using hashtags and Instagram. One believes less is more while the other believes the more the better. But the point is, which one does the Instagram algorithm believe? Research says more than 11 hashtags gets good engagement.

4. Be Consistent and Persistent

The world of content is fast and famished. People are eager to know what is going on in the lives of the influencers they follow. To remain relevant and memorable in their minds, you need to post frequently and consistently in the beginning.

5. Select a Theme

Instagram is about all things visual. This makes is very important for your profile to be aesthetically pleasing and consistent to your followers. Just as you found a niche, find a visual theme for yourself and post accordingly.

Want more bonus about what to avoid? Keep reading!

We expand in-depth upon what to do here, mentioning examples and more tips. Bonus? Some quick tips on what to avoid. It is evident that Instagram is not a trend that will fade but rather a phenomena that is here to stay for a long time. It can be a little overwhelming but it is good to begin now. Read on!

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10 Ways to Boost Your On-Page SEO in 2019

Did you know that 93% of internet experiences begin with a search engine? The top result on Google has a 33% chance of being clicked. The internet is flooded when it comes to Search Engine Optimization. Be it ways to improve your website ranking through SEO or tall claims of some digital marketing agency London promising the best SEO, the content in abundant on Google. But SEO, like everything in the digital space, is dynamic and ever-changing, and keywords are only a part of it. You might be trying the best keyword optimizations and not achieve the desired result, wondering why and where your SEO game is failing.

We have one word for you – metadata.

Metadata, for those who don’t know, is all the data Google analyses while ranking your page. Everything from the duration of visitors staying on your website to broken links to bounce rate and inbound-outbound links matters. This is why it is imperative for your website to be user friendly and promote great user experience.

Here, we have narrowed down a few simple but incredibly effective ways to boost your On- Page SEO in 2019 (aside from keywords) and improve the ranking of your website.

1.       Rethink the page titles

2.       Pin to local/location-based SEO

3.       Clean up your web URLs

4.       Optimise your images

5.       Improve your page loading speed

6.       Include keywords (especially in title tags and meta descriptions)

7.       Create internal links and use outbound links

8.       Fix broken links

9.       Blog, blog, blog!

10.    Create high quality content

 We elaborate and expand in-depth upon these points here, mentioning strategies, tools and services that you can use for best SEO leads. It is evident that Search Engine Optimization is not a trend that will fade but rather a phenomena that is here to stay for a long time. It can be a little overwhelming but it is good to begin now. Read on!

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Keys to Unlock Your Top Content Marketing Strategy.

  “Content is the king, but distribution is the queen. And she wears the pants.”

– Jonathan Perelman, Buzzfeed

In the digital kingdom, content without marketing and marketing without content cannot rule. It is the combination of both that gives brands the longevity and customers the satisfaction. Strategies for the most effective ways content can be distributed are made for this purpose. But there are strategies, and there are strategies. The latter kind don’t just offer solutions for the present, they ask questions for the long-run. A good digital marketing agency worth its salt will know that difference. What is your target audience? Whom are you considering? What is the best way of delivering that content to that audience?

These are important when developing a strategy for your company. The more questions you raise, the more solutions you’ll come up with, and the more effective your results will be. That is why we have made a list of the four keys you need when developing your content marketing strategy to unlock the digital market.  

Key 1 - Mark your Content Marketing Goal

Outlining your mission before executing the plan is essential. Knowing the answer to the above mentioned questions at this stage is what determines the procedure for the future.

Key 2 - Gauge your Audience Interest

Understanding your target audience is pivotal. Scourge through discussion boards, conduct surveys, and study the competition to grasp exactly what the customers want and what they lack. Plan and deliver accordingly.

Key 3 - Plan Your Content

Planning is the make-or-break of any marketing campaign.  

Key 4 - Set Your Budget

Money matters, and it never matters as much as it does in marketing campaigns. Setting a budget and working within it allows you to know how many links you can establish or whether should outsource, and much more.

Read the more analysed, in-depth version with examples and greater detail.

Street73 is the best digital and online marketing agency in London. We design and develop mobile apps and websites, and market them to the right target audiences. Be it the creation of apps on platforms like Android or iOS, implementing SEO, or making viral social media campaigns, with the combined experience of over three decades we deliver excellence globally.

 Source: https://bit.ly/2G8GH2t

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4 Reasons Mobile Marketing Will Take Over 2019

When it comes to mobile marketing trends, the innovations of the previous years will come to play in 2019 and customer will be the king. Here are the 4 major trends that will take over this year.

1. Progressive Web Apps (PWA)

PWA is still not a very well-known trend but is surely emerging as one. Google defines it as “user experiences that have the reach of the web”. They are the next big thing for mobiles. Essentially, they are apps but better- with silky smooth animations, no botched scrolling, and monumentally more reliable as they load even in the diciest network conditions.

2. 5G

4G mobile network revolutionized the mobile world, setting the stage for powerful video streaming, AI and augmented/virtual reality. Experts estimate that 2019 is going to take it a step further with the 5G. Its ability to process data faster will enable more interactive ads, more immersive demos using AR, and more engaging user experiences.

3. Mobile Video

Smartphones have become the dominant channel for watching videos online, over 50% of them being shared. The growth predicted for the coming year is estimated to be enormous. Though it is still a relatively newer platform for advertising, mobile is forecast to account for 72% of the growth in spending on online video marketing.

4. Augmented Reality (AR)

AR, which became a key element of mobile ads and social platforms in 2018, is going into its grown-up phase. Apple, Google, and Facebook are estimated to be the dominant forces in the AR space, either by collapsing, acquiring or innovating with smaller firms.

With the fast-paced growth and innovation cropping up every single day, it is essential that brands tap into the beating nerve of this tech — mobile marketing — to reach wider audiences in quicker time.

Street73 is the best digital and Mobile Marketing Agency in London. We design and develop mobile apps and websites, and market them to the right target audiences. Be it the creation of apps on platforms like Android or iOS, implementing SEO, or making viral social media campaigns, with the combined experience of over three decades we deliver excellence globally.

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Digital Marketing Trends to Make You Smarter in 2019

When it comes to digital marketing trends, the internet is flushed with generic lists that feature all the mainstream ways. However, certain trends have been the black horse of the digital race, slowly galloping forward for the center stage in 2019. As this year is going to be the year of the customer, certain trends in particular will be ruling the markets.

Conventional Trends

Trends such as video marketing, chatbots, and social media marketing have been slowly making their presence known over the years. Any good digital marketing agency will incorporate a few or more of these into its strategy. Just because they are known does not take away from the effectiveness of these. In fact, statistics prove how traditional digital marketing methods are in uproar.

Unconventional Trends

However, to add an extra edge, one needs to think a little out of the box. When it comes to digital marketing, trends like voice searching, augmented and virtual reality, and influencer marketing are becoming more and more impactful. There is also what Google calls micro-moments agencies can channel.

Customers and audiences are shifting perspectives as the market matures. Thus, it is essential for brands to tap into the transitioning psyches and create content that appeals to it. We work hard and work smart with ideas and strategies to make brands shine in the crowd in all things digital.

Street73 is the best digital and online marketing agency in London. We design and develop mobile apps and websites, and market them to the right target audiences. Be it the creation of apps on platforms like Android or iOS, implementing SEO, or making viral social media campaigns, with the combined experience of over three decades we deliver excellence globally.