sugarcoatedpinups-blog

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They all drink lemonade.

And so it ends. Almost.

I thought I would use the last few hours of the Urgent Genius event to reflect on what I thought/felt/learned throughout this week, you know just to give this post a finale vibe. I have to say, for the most part I really enjoyed the whole experience, despite it costing a weekend which I desperately needed to do laundry. I have never been one to buy into the whole Twitter thing namely because I don't flatter myself into thinking random people care what I'm what I'm doing and also that I never seem to be doing anything that I would qualify as interesting to post. So going into this project I had never really heard of these "trending topics" and that in itself was a learning curve. I was pretty amazed at how fast things would come and go' it was almost depressing how quickly the trend you started brainstorming on would fade away, irrelevant and forgotten. I think it sometimes hindered out creative process to monitor this so closely, as it never allowed ideas to fully form or develop past their inception. Plus, as it happened to us numerous times you would find yourself beaten to the punch by someone else, who didn't have the pressures of "quality end result" thrust upon them. They were simply reacting to the trends with their first thought and moving on, almost like they were just creating content for the sake of saying they did it first.

Overall the experience was really enjoyable, if simply just to interact with new people around the Ogilvy Office. I really liked being involved in the creative process, however frustrating it could be within the constraints of the brief. However I think the whole thing really just enforced the idea with me that the internet audience, especially those with the power to make content "go viral" care very little about the quality of the product. We want to "LOL" and "Like" and move on. Reading back that sounds kinda pessimistic, but I love it. It makes the internet fun. I'm not sure if we added anything special to the web through our submissions, I think we kinda fell into the void between random sharable content and really clever sharable content (like the Thom York Choreographer video by the Banff De Camff guys). 

Anyway, just wanted to say thanks for having us Urgent Genius. It was an enjoyable, sometimes exhausting, red cordial fueled experience. And I still have no clean jeans.

Fraser

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What a dramatic 48 hours

So we're down to two, and one hour to go. I'm tired, stressed and nervous, but above all my brain is fried.

Don't think anymore work will be coming out of this camp.

K.

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There's something fishy about Thom Yorke's dancing....

Radiohead. You don't know what it'll do to you.

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Ricky Nixon and Sam Gilbert have their own underage dramas.

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Drawing Board

We're in the final stretch of the Urgent Genius challenge and it's been very easy to fall into a trap of negativity.

But what if it gets rejected?

What if no one likes it?

What if someone else does it first?

We're going back to the drawing board for ideas, concepts and delivery. Even if that means we don't enter the thing we flimed. It might mean we enter ideas previously set aside.

5 hours to go.

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Tabula Rasa

It's 1 am here in old Sydney town and the Sugar Coated Pin Ups are heading for sleep.

I suspect we'll see a LOT of content tomorrow from all the Urgent Genius' across the globe. I especially loved seeing the Dead Island set to Mad Men from @morangey.

One more day.

Awesome.

-Donna

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Read between the lines and pull out your Italian phrase book. #urgentgenius

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We've got our fingers crossed it happens this week... the pube I mean.

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Berlusconi knows how to keep ahead errrrrrr...

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Oh.... so funny!

By Evan Ferguson

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In the first season of the Smurfs there are no children Smurfs. Yet in the second season there are many and Smurfette looks really tired.

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An actor better than most.

Evan! What a guy. Came in to help us out about 2 hours ago with a spot of filming. Hopefully we can get it edited in time.

Fantastic moves from the miestro of performance!

And he wants to hang around and concept. Legend.

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It's getting late

So here we are. It's 9:16 on a Saturday night and we're still working. Seriously. Gotta keep going since there's less than 10 hours to go!

Mashing, blogging, thinking creating. I hear a grunt! Was that you or me? I'm getting dizzy.

More original content I say!

Anyway. Back to it. :)

K.

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Incubation

Now we have some submissions out, we are executing one of the more complicated pieces for the next few hours.

There has been discussion of setting aside blocks of time for solo work.

There has been talk of food.

We have roughly pieces in production - they'll be ready soon.

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Revisiting the drawing board.

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Frustration

I understand the preils of far flung timezones. But waiting over an hour for approval we've decided to publish and pull them down if needs be.

If the model will be 'Go until they say stop' then waht bettre way to explore than to embody it.

From now on our entries are going live.

Now heading off to start filming.

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Entry 2.