sugarmeinsugar

[sugarmeinsugar]

Winter 2024 | LARME 059 | CHARMMY KITTY GIRLS

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Month left until LAD y’all

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I’m not checking my messages so if you have a problem with me. I can honestly say I don’t care. I have nothing else to say and I can’t deal with dumbfucks so have fun.

I’m talking about video games on my other blog.

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I use fril/rakuma. It’s kinda like Japanese ebay. You’ll have to use a shopping service, I personally like from japan @2wn

My advice to anyone new to jfashion:

Do not buy from Depop. Buy from secondhand in Japan. You’ll be saving a ton of money. I mean like a lot.

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My advice to anyone new to jfashion:

Do not buy from Depop. Buy from secondhand in Japan. You’ll be saving a ton of money. I mean like a lot.

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Well they could if they wanted to. Zara, Forever 21, and even SHEIN is very popular among gyaru. But they don’t really know that. I think they go in looking for clothes like 2012 egg models wore but no one dresses like that anymore. They’re better off following what gyaru on ig are doing.

Gyaru doesn’t have substyles like egl does that’s why there’s so much confusion. A lot of these things are just trends that magazines put a label on, it’s hot for like a month and then it’s gone. Boho, mode, rokku gyaru aren’t actually real but it’s hard to explain that bc people think “egl has substyles so every other jfashion does too!”

And also what you said about harajuku is definitely also an issue lol. Lot of gyaru don’t even know that it’s not a harajuku style. It originated out of Shibuya. There’s just not a lot of good resources for gal because almost all of it needs a face lift and no one wants to face facts that things have changed. I still get newer issues of mags but I just never scan them

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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I am criticizing modern gyaru who know nothing about the fashion or how fast fashion works who are going on TikTok and blaming the rise of jirai kei for their favorite brands “not selling gyaru.”

It is ahistorical and a complete rewrite of history.

Gyaru was *dying* when these brands started to shift. This was back in the mid 2010s. And they didn’t just start selling jirai kei over night, they slowly shifted to girly kei. which fun fact: gyaru magazines started also promoting girly kei at the time because Larme Magazine was extremely popular and that’s what girls wanted to look like. K-pop also became popular and women wanted the more simplistic look and not the huge lashes and long nails. Things just changed at that time.

When jirai kei became popular some brands already had the aesthetic (ma*rs for example always used pink and black almost exclusively) but some brands shifted harder into jirai kei more recently. It’s a very big fashion trend in Japan right now. Yes a trend, jirai kei is just a fashion these days not everyone participates in the lifestyle and I wish westerners would get over this.

What I was saying was that gyaru shouldn’t say “jirai kei is the reason why my favorite brand doesn’t sell 2010s era gyaru.” And make weird internet beef over the fashions.

Because for one (1) gyaru has evolved. It’s about staying on trend, so girly kei is not the opposite of gyaru. Besides there’s plenty of stores that have clothes that gyaru wear. People don’t know because they don’t buy gyaru magazines. For two (2) as another person mentioned Liz Lisa and DML still sell similar clothes or in LL’s case THE SAME clothes they just changed out the models. Three (3) gyaru girls wear girly fashion because it’s wildly popular and again gyaru is about being on trend. Dazzlin is very popular among gyaru and it’s a girly esque brand for example. Four (4) gyaru had very similar controversies to jirai kei. If you had blonde hair and a tan people thought you were a delinquent. Point blank. Even if you weren’t. Five (5) brands had to change or go under. When the ageha style died down MA*RS had no choice but to change otherwise they’d lose the store. They went for a swankiss style before settling on their current style (which they tag as ryousangata, girly, and landmine). Which is why I said “brands are not your friend” and “you weren’t around when MA*RS had the lingerie style”

I’m not shaming kids. But it’s frustrating when a 20 year old who was literally like 8 when MA*RS had its more “signature” style screaming about how jirai kei is the reason MA*RS changed. They weren’t around for it for one so I’m not sure why they’re so asshurt about it. “Agejo” doesn’t exist/changed, modern ageha girls wear Balmain and girly fashion these days, and the style started changing wayyy before the word “jirai kei” had any popularity.

Hope that clears it up. All I ask is that people not spread misinformation and actually learn the history of the style they claim to love.

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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Then ask and don’t just call me a boomer and a gatekeeper if you’re not trying to be a dick then. If you actually had a question you can ask politely and I will give a polite answer, but you have been very rude and frankly annoying so I will treat you the same in return. I am happy to educate, jfashion is something I love but I don’t like when people attack me over something I never said or implied.

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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You’re not blocked lol

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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Nope not what I was saying at all. So goodbye.

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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You have shit comprehension if this is what you gathered from what I said ngl

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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And seriously not trying to be that guy but some things will just become a fashion and not a subculture. Jirai Kei was first popular with adults but these days there’s more kids in the style because it’s affordable.

The reason why a fashion like Lolita stays relatively the same is because the cost is prohibitive for many. A new dress is now ¥50000 JPY or roughly $360 USD. Even a used dress is about $200 on average. It’s a commitment.

Something like jirai kei where the average outfit will cost about a fifth of a Lolita dress and accessories are easy to find at a daiso or donki it’s going to become more mainstream.

Besides the girls saying that they’re “real jirai girls” aren’t actually real jirai girls. It’s not just having bpd or being on medications. These girls are participating in dangerous behavior related to nightlife. Lot of y’all wouldn’t step foot into a bar or a nightclub lol.

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And I don’t think a lot of these kids are living the jirai kei lifestyle. It’s not just romanticizing pill usage, these girls are usually heavy drinkers and spend hundreds of thousands of yen at hosts clubs. You literally can’t do that outside of japan.

And to be clear I don’t really like the landmine lifestyle and don’t think people should be a part of it.

BUT gyaru also had a controversial lifestyle back in the day that no one seems to really know about anymore lol. Back in the day if you wore gyaru people assumed you were a delinquent.

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And to be clear I don’t really like the landmine lifestyle and don’t think people should be a part of it.

BUT gyaru also had a controversial lifestyle back in the day that no one seems to really know about anymore lol. Back in the day if you wore gyaru people assumed you were a delinquent.

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It’s wild to me because gyaru is about being on trend. How is it possible that you “can’t find gyaru clothes” when you’re supposed to be on trend? I think modern gyaru fundamentally do not understand what the heart of gyaru is. And again I blame that not many people scan current mags anymore.

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

[sugarmeinsugar]

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.

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And also a lot of gyaru still shop at Liz Lisa and MA*RS lol. Gyaru is literally about being on trend and girly kei is on trend. Lot of y’all still clinging to 2013 ageha magazine scans that are no longer relevant. It’s not entirely your fault I guess. No one is scanning magazines like they once were

Gyaru is kinda sad. A lot of resources were lost when the style lulled back in the day. You don’t have people like Mitzi who took staff snaps and updated you on gyaru trends. You don’t have ricoche to hang out. A lot of y’all have no idea what you’re talking about but will just spread misinfo.

No it’s not Jirai girls fault that ma*rs, ank rogue, and Liz Lisa stopped selling gyaru. Around that time gyaru was dying off. More interest was put into larme magazine and “larme kei” (which we know isn’t the name, it’s just girly kei). Those brands shifted to girly style because that’s what the average Japanese girl wanted to look like.

When jirai became popular in 2020 lot of those stores started making clothes that fit the aesthetic but if and when jirai dies they’ll quietly chase the next trend.

It’s fast fashion, not your best friend. They’re trying to cash in on what’s current.

And secondly you were a child when ma*rs and Liz Lisa actually sold gyaru. Shut the fuck up. You don’t remember it and you weren’t there.