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Dotpen Educare Pvt. Ltd. - First Edtech Startup in Bengal.

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🌟🌟আপনি কি আপনার ছেলেমেয়ের পড়াশোনা নিয়ে চিন্তিত, 🌟🌟এই lockdown এ কিভাবে পড়বে বুঝতে পারছেন না, 🌟🌟Online পড়াশুনা মানেই হাজার হাজার টাকা, তার ওপর low quality.... ❤️তাহলে চিন্তার দিন এখন শেষ, ❤️ 🥇Dotpen App নিয়ে এসেছে সমস্ত West bengal Board র ছাত্রছাত্রীদের জন্য All subject মাত্র 129 টাকায় পর পর complete video tutorial এবং chapter wise complete notes... 🌟🌟তাহলে দেরি না করে এখুনি play store এ যান এবং Download করুন আমাদের App -" Dotpen - All in One Learning Solution " ⭐️⭐️এবং আমাদের Website হলো www.dotpen.in Dotpen - Journey to success https://www.instagram.com/p/CDYLC2wAcfU/?igshid=iguvz6by3qv9

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Benefits Of Digital Marketing

Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects supported specific demographics, intent, their stage within the sales funnel, and engagement patterns. These insights can then be used across display, program marketing (SEM) and program optimization (SEO), social media, native ads, pay-per-click,retargeting, affiliate, mobile marketing, and more. Digital advertising has created a world during which you can—and must—develop a holistic decide to find and have interaction together with your next customer, then confine touch with them until they’re able to buy. In 2019, eMarketer projects that U.S. advertisers will spend 54.2% of their ad budgets on digital ads, and by 2023 that figure will reach 66.8%. That’s tons of competition, so you would like to understand the way to make your media spend count.

The good news is that when you're taking the plunge into a more sophisticated approach to digital advertising, the advantages will outweigh the value of change. Increased relevance turns into increased engagement, both in terms of attracting and nurturing leads until they're able to become customers. Sneak peek: one among our case studies shows how one customer used cross-channel campaigns to increases leads per click by 850%. What is digital advertising? Digital advertising spans across channels, including email, display ads, App Store, mobile advertising, SEM, and paid social ads. Learn about the progression of digital advertising and how you can reach larger audiences in real time to drive sales. Digital ad strategy Learn how to develop the foundation of your digital ad strategy with our step-by-step process to create goals and persona segments for your campaigns. You will also learn cross-channel methods for acquisition, nurturing, building customer loyalty, and branding. Digital ad types and ad design Break down the differences between pay-per-click (PPC), display, and social ads as well as the benefits and best practices for each. Find out how to write relevant ad copy, headlines, lead generation forms, and calls-to-action (CTAs). Also learn about relevant imagery content, including cinemagraphic, video, flash, banners, pop-ups, and mobile ads. Digital ad landing pages No matter how much time or money you spend on a digital advertising campaign, if your landing page doesn’t resonate with your audience, they will leave. Optimize your forms, ads, and landing page design by platform, and set lead generation and social media goals to ensure a seamless and personalized experience for every visitor. Ad targeting Discover various ways to reach your target customers, including ad content, geographic location, behavioral and buying patterns, audience behaviors, specific demographics, and more. Digital ad pricing Develop a comprehensive understanding of different bidding and buying price models for digital advertising, and what these models mean for your personal strategy. Cover manual and automatic bidding, cost per click (CPC), cost per thousands (CPM), dynamic cost per thousands (dCPM), cost per acquisition (CPA), cost per lead (CPL), manual buying, programmatic buying, and real-time bidding. Digital ad technologies The maze of ad technology can get complicated. This resource will break it down by examining the major players: Data management platforms (DMPs), demand side platforms (DSPs), supply side platforms (SSPS), and ad exchanges. Ad testing and optimization Start with our seven steps to analyze the effectiveness of your digital ads as well as what to test for, then apply best practices for A/B and multivariate testing for your landing pages, pay-per-click, display, and social ads. Ad measurement We’ll cover front-end metrics like impressions, reach, clicks, click-through rate (CTR), engagement rate, conversions, CPL, effective cost-per thousands (eCPM), as well as back-end metrics like return on investment (ROI), return on ad spend (ROAS), first- and multi-touch attribution, and lifetime customer value (LCV).

We can teach you the best methods for navigating, launching, and optimizing your digital ads with effective messaging, so that you can become a leader in this high-impact, high-demand space. Read the full article

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Ranaghat Online

💕এবার শুরু হয়ে গেল রানাঘাটে সর্বপ্রথম Online Dokan Ranaghat.Online 🌟🌟Ranaghat's 1st Online Grocery Website 🌟🌟এখন বাড়িতে বসেই পেয়ে যান আপনার পছন্দের Grocery, Vegetable, Fruit etc. 🌟🌟 Just Search in Google 💕Ranaghat.Online💕 We fight against Corona #Stayhome#staysafe For More Details ☎Call Us at 6295710238 Read the full article

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Innovative Business Man in Bengal

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Sumanta Das

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My All Types of Business

Approx InnovationApprox Innovation Private Limited is a No1 Business Innovative Group in Bengal they provide any kind of Business Releted Solution.

Approx WorldApprox World as of now a chief web advancement organization, began as a moderate web composition organization in Kolkata in the year 2017.

SEO KEYSeo Key have lots of client who spent their money for grow their business and get various customer. Seo key is a part of Approx Innovation Private Limited. View More

Work With Me

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Cyber Security in 2020: What Do You Need to Know?

As an ecommerce site, technology is at the heart of your business. Cybersecurity and data protection rank among the top priorities for businesses that rely on technology to function. The 2019 Cost of Data Breach Report highlights that the average cost of data breaches in the US is $3.92 million. The Global Information Security Survey finds that your customer data tends to be the number one target. It’s valuable for attackers because they can use it for a range of criminal enterprises, or sell it to others. If your business experiences a data breach, it’s not just about the cost of the data itself, but the reputational cost to your business too. Besides data breaches, as an ecommerce business you should be vigilant against cyber attacks that seek to take down your website. Malware (malicious software) can hijack the functionality of your website, hold it for ransom, or even take it down altogether. Like anything else technology-related, cybersecurity threats move and change rapidly. It can seem like a game of cyber whack-a-mole at times, as new threats raise their heads. For ecommerce businesses and any others heavy on technology, this means that your best bet is to stay ahead of the game as much as possible. Here are some of the top cybersecurity trends heading into 2020:

The role of AI

AI (artificial intelligence) has seen rapid development over recent years. Expert predictions for 2020 are that we’ll see it playing more of a role in cybersecurity attacks: “AI won’t only enable malware to move stealthily across businesses without requiring a human’s hands on the keyboard, but attackers will also use AI in other malicious ways, including determining their targets, conducting reconnaissance, and scaling their attacks.” -Marcus Fowler, Darktrace Use of AI voice technology has already seen fraud committed using “deepfake”—where the fraudster uses AI to impersonate the voice of a real person. It is expected that this might open the door for the next wave of identity fraud, including phishing attacks. As business owners, it’s important to recognize this not only to protect your own business, but also to protect your customers. Another potential avenue for AI attacks is the spread of disinformation. Most people will be familiar with this idea in a political sense, but there is vast potential for this to be used against businesses and other organizations too: “In 2020, we will see more of the terrifying reality that deep learning algorithms can bring about in generating fake, but seemingly realistic images and videos. This application of AI will be a catalyst for large scale disinformation campaigns that are targeted and individualized to the behavioral and psychological profiles of each victim, furthering reach and impact.” -Pascal Geenens, Radware On the flipside of this are companies that are merging AI into their cybersecurity measures to protect against threats. In 2020, it is expected that more companies will use predictive, proactive AI to help beat cybersecurity threats.

Data encryption advancements

As cyber attacks become more sophisticated, how we encrypt our data has had to become more advanced to stay ahead of the game. Ecommerce stores are no different—you should have (or your platform provider should have) an advanced strategy for encrypting data. It’s not just about protecting your business and reputation, but complying with any laws that apply where you do business, too. Recent advances in data encryption include: Distributed ledger technologies: You may have heard of distributed ledger in relation to digital currencies. It's a digital system for recording the transaction of assets in which the transactions and their details are recorded in multiple places at the same time. This means there is no centralized database or administration role. Each node of the network holds data, which creates a system that is difficult to successfully attack.Zero-knowledge encryption: In a nutshell, “zero-knowledge” means that no one but you has the keys to your data. This means no passwords are kept anywhere for backup in case you forget your password. Of course, this also means that if you’re likely to forget your password, zero-knowledge is probably not the best choice for you as you’ll be locked out from your data. The point of encryption is as “insurance” if your data does get stolen. If it has been well-encrypted, your hope is that whoever stole it won’t be able to read it. This may sound like a bit of a cynical approach, but the fact is, it’s difficult to protect data from any hacker that is skilled and determined enough to access it. Even the NSA has been hacked previously.

Malware infections on devices

As we consider what to expect in the cybersecurity world in 2020, it pays to look at what we’ve already experienced in 2019. Kaspersky’s IT Security Economics in 2019 report reveals that around half of organizations endured a malware infection on company-owned devices. If your company has employees doing any sort of work from their own devices, it’s also worth noting that the report found around half also had malware infections on employee-owned devices. Cyber attacks targeting mobile phones, in particular, rose by over 50% in 2019. These included attacks such as credential-theft, surveillance, and malicious advertising. Given that many companies now allow employees to use their own devices, enabling remote work and flexibility, there is legitimate concern over device attacks being used as a backdoor into companies. Where does this leave your ecommerce business? It’s important to give careful thought to your policies for device use and your methods for protecting company-owned devices. It’s attractive for cyber attackers to target personal devices because they’re often not as well-protected as company-owned devices. This also means they don’t have the more difficult task of trying to target company accounts directly. "Users need to protect their devices with a holistic solution that blocks malware and network attacks, and prevents data leakage and credentials theft, without affecting the user experience." -Danny Palmer, ZDNet

5G and IoT Data impacts

The adoption of 5G is becoming more and more widespread as infrastructure is added to enable it. The expected impacts of 5G rollouts include more connected IoT (Internet of Things) devices and a vaster array of data being collected. For example, healthcare apps are looking at collecting real-time data from users, and connected cars may monitor our movements. This adds more possible vectors of cyber attack. IoT devices are already a known weak link—it’s possible that a hacker could be using your smart home to access data from your ecommerce business. Some experts believe that the adoption of 5G will give rise to the first public disclosures of data breaches due to a mobile phone. 5G may result in gaps in traditional network security that hackers will look to exploit.

Cyber Insurance

The purpose of cyber insurance is to provide protection for businesses or individual users from internet-based and IT infrastructure-based risks. For an ecommerce business, cyber insurance can help with business continuation in the event of a cyber attack, or compensation for loss (such as via business interruption insurance). There are different types of cyber insurance on the market, and with the growth of cyber threats, these insurance policies are becoming a necessity for businesses and other organizations that operate online. Cyber insurance policies are predicted to morph and grow to account for the changing landscape of cyber threats. You only have to consider what it might cost you if your ecommerce store were taken down by malware for a few days, or if you were held up by ransomware. A technology failure could also take you out for a period of time until it is able to be fixed. As it stands, the digital economy tends to be severely under-insured against these cyber threats. It is predicted that more digital businesses will take up cyber insurance as knowledge of it expands.

Final Thoughts

Without wanting to sound all doom and gloom, cybersecurity threats are still an ever-present danger to businesses in 2020. It’s important that companies look to take a preventative approach, over and above a detection-focused approach as getting ahead is your best defense. Read the full article

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Earth Day is an annual event celebrated on April 22. Worldwide, various events are held to demonstrate support for environmental protection.

Protect Our Rare Species & save life in earth

Happy Earth Day

#earthday #rarespecies #22april #happyearthday #sumantadas #love #instagood #photooftheday

#fashion #beautiful #happy #cute #tbt #like4like #followme #picoftheday #follow #me #summer #art #instadaily #friends #repost #nature

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Today I have to go Shiv Nibash Mandir & enjoy beautiful mala so guys come to enjoy .

#shivnibash #mala #mandir #sumantadas

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Grocery ecommerce business is steadily rising in size and reach with major brands like Walmart and Amazon have expanding their online grocery delivery services

Here's what you need to know to start an online grocery business

#groceryecommerce #ecommerce #grocerybusiness #ecommercebusiness

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Urgent Vacancy

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Here's wishing that the new year will bring joy, love, peace, and happiness to you. Wishing you a Happy New Year 2019, from our family to yours!

Thanks & Regards

Sumanta Das

(Sr, Business Developer )

PH : 6295710238

Approx World

A Web Design Company

Ranaghat,Nadia

www.approxworld.com

PH : 8515948624

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Google Event In Kolkata Taj Bengal

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Sumanta primarily works with India based companies providing Business Development service in the area of Information Technology. He directly with hiring managers and company recruiters to understand their staffing goals and requirements and position candidates in response to his client’s requirements.

Sumanta is a proud alumnus of School & College life , where he received a Diploma in Web Design. After course complete, Sumanta began his professional career working for a Business Developer. He quickly completed Google Digital Unlocked Certification. He began his career working for Business Development service and became responsible for growing their business .

Sumanta began his career working for a Telecom Company and was responsible for growing their recruiting and sourcing revenue in kolkata. He then joined Approx World and was responsible for growing revenue. John has also worked as a Senior Business Developer at Approx World. Sumanta enjoys tennis, cycling, travel, and spending time with his family and friends.

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Hi Friends now search me on google ( Business Developer in Ranaghat ) & watch my site on top of the page