superspunarticle - Tumblr blog

[superspunarticle]

New 777 Motors Hypercar | A 730 HP Racing Experience Based on Monza | Details are Below

Some tips on Content & Video Marketing.

This video post was first published on this site.

I trust you found the above of help and interesting. You can find similar content on our blog: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know what topics we should cover for you in the future.

[superspunarticle]

Pay Per Click Explainer | Best PPC Advertising Management Company | Top PPC Agency | eComStreet

Tutorials & tips about Content & Video Marketing.

This video post was published on this site.

I hope you found the above of help and of interest. You can find similar content on our main site: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know what subjects we should cover for you in the future.

[superspunarticle]

12 High-Impact Content Marketing Tips to Skyrocket Growth

Tutorials and tips on Video & Content Marketing.

The above video was published here.

I trust that you found the above useful and/or interesting. You can find similar content on our main site: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know which topics we should cover for you in future.

[superspunarticle]

Vorstellung P226 X-Six PPC Kaliber 9mm x 19

Tutorials & tips about Video & Content Marketing.

The above video post was first provided on this site.

I trust you found the video above of help or interesting. Similar content can be found on our main site here: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know what subjects we should cover for you in future.

[superspunarticle]

The Worlds Fastest Spinning Reel: NEW KastKing Speed Demon Spinning Reel

Some advice on Video & Content Marketing.

The above video post was provided on this site.

I hope that you found the video posted above of help and/or interesting. You can find similar content on our blog here: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know which subjects we should write about for you next.

[superspunarticle]

SEO – Search Engine Optimization, Best solution, more clients

Some advice on Content and Video Marketing.

The above video was published here.

We hope that you found the video above useful and of interest. You can find similar content on our main site here: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know which subjects we should cover for you next.

[superspunarticle]

5 Reasons You Must Pair Data and Storytelling

Tutorials and tips on Content & Video Marketing.

When was the last time you quoted a stat to someone else? 

Most likely you’ve done it in the last couple of days. I’ll bet it was easy to hang your hat on that number—it rolled off the tongue and made your argument more believable. That’s the power of data—it provides an anchor for information and it lends credence to the point you’re making. Plus, let’s be honest, data makes the information feel more scientific, more specific. 

In addition, data can help you to demonstrate authority, relevance, and differentiation to your audience. But on its own, data is just information—so the trick is in pairing it with narrative and a good dose of “what it means for you.” 

Here are five reasons that content creators should pair data and storytelling to create content that truly engages. 

Why Data-Driven Storytelling Makes for the Most Compelling Content

Data adds credibility

As I teach my grad students, we all use heuristics—or mental shortcuts—to analyze the information in front of us. We judge its credibility, authority, relevance, and timeliness in a split-second. It’s because we’re busy, not because we’re lazy. That’s how the human brain is hard-wired. So showcasing clear signals of trust is incredibly important to getting our audience to buy into the information we’re sharing. 

One story I tell in my keynote presentation on Data & Storytelling is about research conducted by two Cornell researchers, which found that the inclusion of trivial graphs increased the belief in a (made up) medication’s efficacy. It found that 97% of those who saw the text and the graph said they believed the drug worked, compared with 68% of the people who saw only the text. That’s about 150% as many people—just because of the inclusion of a graph. (In fact: the graph didn’t even have any relevant information in it!)

We believe information that includes specific data points because they make the information feel more researched and trustworthy. That’s why using reports driven by surveys, analyses, and/or even the synthesis of third-party research can be a powerful backbone to your content marketing approach. 

To this end, my friend Andy Crestodina and I presented an entire webinar on the ways in which identifying and researching the “missing stat” in your industry can be a fantastic way to drive leads, garner backlinks, and improve your SEO. Click below to watch.

What your audience is looking for is validation through the data—how are they doing compared to others? 

Data can differentiate your story

If you’ve watched the nightly news, you know that news programs love to cite the latest research. Research that presents information—from the health benefits of wine to the impact of sleep—from a new angle is interesting to people. 

In both B2B and B2C industries, your audience wants ways to understand the world around them and how it impacts their own decision making. I often talk about dating website OKCupid’s original research as a great example of how a brand has capitalized on its own data to discuss what “normal” and “typical” behaviors are, as well as trends. 

Another great example is Pinterest’s annual emerging trends report, based on users’ search and saving behaviors on the website. 

Our client AARP Research is charged with uncovering the interesting stories on how Americans over 50 engage with everything from technology to caregiving to scams—and in doing so, their research keeps their brand top-of-mind because it generates press coverage and social conversation. 

Data makes information relatable by providing anchors

Beyond identifying typical behaviors or emerging trends, data that helps the audience benchmark against their peers or industry is also extremely sought after. In fact, if you look at the top-performing pages for many data-driven websites, you’ll often find benchmarks-related blog posts and research amongst their top content. 

For instance, we see posts like “What is a good engagement rate on Instagram” and “2022 Social Media Industry Benchmark Report” among the top 10 pages on our friends at RivalIQ’s blog by organic search traffic.

What your audience is looking for is validation through the data—how are they doing compared to others? 

Identifying the narrative around data makes information concrete

Understanding what questions were answered and how conclusions were drawn from research is valuable for your audience to understand what matters to others. In other words, the structure and narrative of the research is another opportunity to demonstrate authority and specificity. 

Helping your audience understand nebulous topics by asking concrete questions can help make sense of a squishy topic. 

For instance, our friends at Content Marketing Institute and MarketingProfs publish annual reports on the state of content marketing which break down the performance of organizations by their own perceptions of success. This helps the audience understand what (self-reported) high performing organizations do/don’t do as compared to low-performing organizations. And because they collect and analyze the trends over time, this longitudinal information also helps marketers understand the changing industry year over year. 

Storytelling plus data makes information memorable

Here’s the thing: data is truly valuable for all the reasons we’ve discussed above. But data alone is dry—and it isn’t always quoted back accurately. More than just finding numbers to include in your content, it’s important to find compelling questions to ask, to provide the answers with useful data, and to use storytelling to make the information resonate with your audience.

Finding the “heart” in your data can be one way to make data more memorable—help your audience understand why it matters. Digging deep into the sticky questions can be another way to make data relevant. Ultimately, good data helps us make sense of the world for our audiences in order to build trust—by demonstrating emotional resonance, credibility, and relevance. 

Want to know more about how we can help you tell compelling stories through data-backed content? Be sure to check out our webinar, Find Your Missing Stat, and reach out to our team.

The above article “5 Reasons You Must Pair Data and Storytelling” was published on this site.

We hope that you found the above of help and interesting. Similar content can be found on our main site here: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know which subjects we should cover for you in the future.

[superspunarticle]

Storing my GT350R & GT500 for the Winter

Tutorials and tips about Content & Video Marketing.

This video post was provided on this site.

We trust you found the above of help and/or interesting. Similar content can be found on our main site: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know which topics we should cover for you in future.

[superspunarticle]

Cristiano Araújo – Sangrando sem Corte (DVD In The Cities) [Video Oficial]

Tutorials & tips about Video and Content Marketing.

This video post was first provided on this site.

I trust you found the above of help or of interest. You can find similar content on our blog: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know what subjects we should cover for you in future.

[superspunarticle]

How a strong content marketing strategy can up a brand's game during the festive season

Tutorials and tips on Video and Content Marketing.

This video was provided here.

We trust you found the video above of help or interesting. Similar content can be found on our main site: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know what subjects we should cover for you next.

[superspunarticle]

Britney Spears – Lucky (Official HD Video)

Tutorials & tips about Content & Video Marketing.

The above video post was first published on this site.

We hope that you found the video above useful or of interest. Similar content can be found on our main site here: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know which subjects we should write about for you next.

[superspunarticle]

Modern SEO With Neil Patel

Some helpful tips on Video and Content Marketing.

This video post was provided here.

We hope that you found the video above useful and/or of interest. You can find similar content on our blog here: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know which topics we should cover for you next.

[superspunarticle]

Customer service teams feel more empowered by automation and artificial intelligence

Tutorials and tips about Content & Video Marketing.

Via Salesforce

Today’s service leaders are struggling to meet growing customer expectations amid a 19% average annual turnover rate and tightening operational budgets. Salesforce Service Cloud CEO Clara Shihand Global Innovation Evangelist Brian Solis see automation and AI as a solution.

Why it’s important: Shih and Solis, who recently joined the Blazing Trails Podcast, discussed how service teams feel more empowered by technology, and backed their statements up with data from Salesforce’s latest State of Service report.

The Salesforce perspective: With automation and AI, Shih explained, organizations can drive growth by empowering agents to do more with less, increase efficiencies by streamlining time-intensive processes, and deliver immediate cost savings to organizations across every industry.

“Every organization is facing cost pressure right now, while also being asked to hire more service agents across field service, contact centers, and business-to-business support teams,” said Shih.

“To find efficiencies, we are seeing companies embrace automation and AI,” Shih observed. “These technologies free service professionals from mundane tasks so they can get back to customers faster, focus on higher-order problem solving, and build meaningful, long-term relationships with customers.”

Using automation and AI for service teams has another critical benefit: better customer service.

“Ninety-four percent of consumers say that good customer service makes them more likely to make another purchase. And in these times, the ‘Great Resignation’ isn’t just about employees, it’s also about customers — they’re willing to quit on you,” said Solis.

“So with service, using tools like automation can actually help you — to not only update dated processes — but also create the new types of processes that customers expect,” Solis continued.

Fast fact: The fifth edition of Salesforce’s State of Service report features perspectives from more than 8,000 customer service professionals in 36 countries.

Listen to the conversation here.

Apple

Google

Spotify

!function(f,b,e,v,n,t,s)if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '192647454418119'); fbq('track', "PageView"); (function(d, s, id) var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs); (document, "script", "facebook-jssdk"));

The above article “Customer service teams feel more empowered by automation and artificial intelligence” was published here.

I hope you found the article above of help and/or interesting. You can find similar content on our main site here: superspunarticle.com/blog Please let me have your feedback below in the comments section. Let us know which subjects we should cover for you next.

[superspunarticle]

How Jen Biswas Reached $30k+ Per Month By Shifting Her Focus From Pinterest To SEO

Some helpful tips about Content & Video Marketing.

This video post was first provided on this site.

We hope that you found the video above useful or of interest. You can find similar content on our blog here: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know which subjects we should write about for you in future.

[superspunarticle]

My Search Engine Optimisation (SEO) Content Optimisation Process

Tutorials & tips on Content and Video Marketing.

The above video was first published on this site.

I trust that you found the above useful and/or of interest. Similar content can be found on our main site: superspunarticle.com/blog Let me have your feedback below in the comments section. Let us know what subjects we should write about for you in future.

[superspunarticle]

Are Bots Coming For Your Job? With the Right Leadership, Human-Centered Innovation Will Help You Thrive

Tutorials & tips on Video and Content Marketing.

Photo by Tara Winstead, Pexels

Does it feel like robots are coming for your job? That doesn’t necessarily have to be the case. There is one thing that always differentiates us: our humanity.

f you’re like most people, you probably think there’s a good chance that artificial intelligence (AI) or automation will significantly impact the global job market. Yet surveys show that most of us think these disruptive technologies are primarily going to affect someone else — someone with a skill set or an educational background that lends itself to repeatable work. This is a risky assumption. Automation technology is evolving and getting more advanced every day.

Here’s the truth: the robots are not only coming — they’re already here. But that doesn’t mean we’re all out of a job. It means that we need to explore opportunities to humanize the future of work, to complement and even enhance AI, automation, and productivity.

So, what is automation technology and how do we solidify our jobs for the future? Can we collaborate with automation so it impacts our jobs  in a positive way?

Let’s dig deeper into how automation and technology are affecting work for the long haul.

What is automation technology?

Automation technology, simply put, puts machines to work with the least amount of human input. Automation reduces lead times and solves unique needs and goals — without you. It sounds just like a robot taking your job, right?

That’s why we invited award-winning New York Times technology columnist Kevin Roose to discuss the impact automation is likely to have on our livelihoods. Roose shared that AI and automation are already changing the way we work. So how are these technologies shaping the future of our work?

During the research for his book, “Futureproof: 9 Rules for Humans in the Age of Automation,” Roose found that for hundreds of years, we’ve been predicting what machines can and can’t do — and that overall, we’re usually wrong.

These quotes really stood out:

“I can state flatly that heavier-than-air flying machines are impossible.” — Lord Kelvin, 1895

“There is no prospect whatsoever that the employment of electronic digital computers in the field of translation will lead to any revolutionary changes.” — Yehoshua Bar-Hillel, 1962

“You won’t get the best seating or the best fares … what happens if you just press the wrong button?” —travel agency owner on automated ticketing, New York Times, 1984 

The disruptive technologies that would prove each of these predictions wrong went on to reshape economies and workforces forever. Yet at the time, each statement reflected widely-held beliefs.

In the 1950s, for instance, people were using tools like Rolodexes to manage their new leads. There was no way to find out more information about the potential customer or share it with a team. Today, with the evolution of powerful, automated CRMs, sales and support agents are working together to create a seamless customer experience for every new lead.

Outside of sales, there are many jobs that are being shaped by the changing landscape of automation information technology.

How are automation and technology affecting work?

You may still think of robots on the assembly line as the typical agent of job displacement, however, AI has made advances in fields that many people never imagined were vulnerable to automation. Here are just a few:

Healthcare: Machine-learning algorithms can diagnose some cancers or perform x-rays more accurately than human radiologists. Other AI applications in the works can detect illnesses that range from cancer to Parkinson’s disease from simply smelling human breath.

Creative: AI can compose music, write prose, build video-game levels, and write various types of content on the web.

Software: With the help of automation technology, anyone can learn how to code. Low-code or no-code development platforms take the complexity out of writing computer programs.

Data analysis: AI and machine learning analyze data sets to identify patterns and trends. With the advancements in automation information, they can report real-time insights and predict, in some cases, what’s likely to happen next.

Social Influencers: Some of the biggest social-media influencers aren’t human — they are AI-designed models.

Application Development: Given the ability AI has to quickly process large data sets, it’s able to create artificially intelligent applications that outperform human-created AIs.

Speech Recognition: Whether it’s adding items to your shopping list, or producing meeting minutes from Zoom calls, AI applications can more accurately capture and process what they hear than many humans.

As Roose was writing about the inroads AI was making, he began worrying about his own replaceability as a journalist. He embarked upon a path to research how we can avoid being replaced by robots, and how we can future-proof our careers while still using automation.

How to future-proof your career (and still embrace automation)

What can we do to protect our jobs from being replaced by AI and robots?

There is good news and bad news. First, the bad news. Pretty much every job as it exists today can, in some way, be automated. In all honesty, there isn’t any technology-proof job or career path for the long-term.

The good news? Human creativity and resolve is at an all-time high. And it’s not limited to any job or role. By simply embracing your humanity (something a robot can never do) you have the power to connect with your career, your team and scale for the future.

This is not a time to panic — it’s a time to build on the roles and capabilities that can be automated to deliver new value at every level.

As AI drives down the price of goods and automated services, it also increases the value of human goods and human experiences. It rewards those who are good at creating these new things in collaboration with machines.

With this in mind, there is one primary thing you can do to make your job a little more future-proof, regardless of what it is: not so ironically, simply be human.

The best way to differentiate yourself is through your humanity and creativity, not your productivity. Accentuate the uniqueness of human labor involved in what you do or what you make — whether it’s creating a ceramic bowl, providing customer service, or selling a technology product. How you show up in any given moment to be present, aware, and ready to participate — that’s your human differentiator.

Think beyond using AI and automation to work as fast, at scale, and efficiently as possible. Make that human touch more visible and more valuable. This is what the human economy is about: experiences and feelings that machines cannot replicate.

The human connection is especially crucial in customer service. Our research shows that 76% of customers expect companies to understand their unique needs, yet only 34% feel like companies actually treat them as individuals.

“Any company that is not investing in this area is putting their entire business at risk,” Lidiane Jones, executive vice president and general manager of Salesforce Digital Experiences, told Forbes. Businesses can deliver personalized, connected experiences with customers by layering AI with powerful service and marketing innovations, she added.

Experiences are personal on every side. That’s what makes them special. They involve human beings and in reality, it’s that humanity combined with meaningful experiences that we’re going to seek out and pay for.

To outpace the bots, we encourage you to embrace the automation technologies that help your team grow. If you’re interested in hearing how automation can help scale your career, find out more about how we build humanity into our workflow.

Original post, Salesforce

!function(f,b,e,v,n,t,s)if(f.fbq)return;n=f.fbq=function()n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments);if(!f._fbq)f._fbq=n; n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)(window, document,'script','https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '192647454418119'); fbq('track', "PageView"); (function(d, s, id) var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/sdk.js#xfbml=1&version=v2.3"; fjs.parentNode.insertBefore(js, fjs); (document, "script", "facebook-jssdk"));

The above article “Are Bots Coming For Your Job? With the Right Leadership, Human-Centered Innovation Will Help You Thrive” was 1st published on this site.

I hope that you found the article above of help and interesting. Similar content can be found on our blog: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know what topics we should write about for you in future.

[superspunarticle]

[Webinar] Content Marketing Excellence: How to get the most out of your content engine in 2022

Tutorials and tips on Video and Content Marketing.

The above video post was first published here.

I trust that you found the above useful and interesting. You can find similar content on our blog: superspunarticle.com/blog Let me have your feedback in the comments section below. Let us know what subjects we should cover for you next.