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Motivational Inspiration

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“There’s never been a better time to be in advertising, and there’s never been a worse time.”

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The Role of Digital Marketing in the Business Growth

Digital Strategy

Companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones.

Marketing Communications

Customer demand for online services may be underestimated if you haven’t researched this. Perhaps, more importantly, you won't understand your online marketplace: the dynamics will be different to traditional channels with different types of customer profile and behaviour, competitors, propositions, and options for marketing communications.

Marketing Strategy

A clearly defined  tailored to your different target customer personas will help you differentiate your online service encouraging existing and new customers to engage initially and stay loyal. Developing a Marketing Strategy is key to this for many organizations

Optimizing

Every company with a website will have analytics, but many senior managers don't ensure that their teams make or have the time to review and act on them. Once a strategy enables you to get the basics right, then you can progress to continuous improvement of the key aspects like search marketing, site user experience, email and social media marketing

Social Media Builds Trust

Digital advertising leverages social media to make “likes” and other online reviews visible to friends of customers. Recommendations make a company stand out from the competition, automatically building trust.

Meet Business Goals with Digital Marketing

The path to reaching business goals and finding success is through a strong digital marketingstrategy. Better cost efficiency, more data to inform better decisions, and building on customer trust are just a few of the advantages to be gained from digital marketing. Start by investigating an email marketing solution

Email Marketing Still Communicates Best

Email marketing puts targeted messaging right in front of customers and potential customers. When automated, trigger emails can even be sent automatically based on customer activity, further personalizing interactions.

Digital Marketing Costs Less

Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. So, most digital marketing channels tend to be less costly from the start and prevent overspending on underperforming campaigns.

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The Role Of Tumblr in Digital Marketing

·        Time Consuming

Making a TV ad or a newspaper creative/ ad once and then broadcasting it or publishing it is easy. But in Digital Marketing you need someone to look after your marketing strategy and day to day communication by creatives, articles, blogs, videos etc. If you have the knowledge & skills about it you can do it yourself or get it done by your in-house staff or you can hire a Digital Marketing Agency/Company who can do it for you. It’s always better to hire a expert so that they can give you results and you can concentrate on your Business.

·        Less reach in rural India

No matter how much we would like to believe, but still the rural India is still catching up when it comes to Internet Penetration and Smart Phone users. Therefore a newspaper ad and other mediums of Marketing and Advertising are also very important. But the progress on increasing Internet and smart phone usage is very good in rural areas too and very soon like electricity, mobiles and Television, Internet will also reach everyone there.

·        Budget Plan

Don’t think of DigitalMarketing as the only way of Marketing. Shift a part of your marketing budget to Digital Marketing and see the results for few months. You yourself will be the best judge on increasing that budget or decreasing it in due course of time. Ideally Digital Marketing should be a part of your overall Marketing.

·        Marketing Strategy

Plan your Strategy well. Out of Facebook, Twitter, LinkedIn, Instagram, Google+ etc. you should know what is the best platform for you. You should be able to judge that by investing in which platform you are able to get more benefit. What kind of information or creatives you would like to share? etc. Timing is also very important, you can decide that you want more online activity in your off season or peak season of business. You can plan to enter new markets/ regions/ countries also with your strategy.

·        Hiring an Agency/ Company

By reading this article till here you must have understood that Digital Marketing is time consuming but cost effective. Also, that it needs constant control and expertise. Here comes the role of a "Digital Marketing Agency/Company". A good Digital Marketing expert will understand your requirements and expectation and accordingly plan a Digital Marketing Strategy for you. If you find that strategy exciting than they will start working on it accordingly for you. But, if you think that you can manage this on your own then you should give it a try for sure.

Organic / Inorganic Marketing

Organic Marketing is the one in which you are not doing any paid promotion for ads in Google AdWords or Facebook etc. Inorganic Marketing is in which you are paying for the visibility of your ads. Both Organic and Inorganic Marketing have their important role. It depends on your marketing strategy how you manage them.

·        PPC (Pay Per Click)

Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked.”

·        SEO (Search Engine Optimization)

It's a set of rules to be followed on your website while writing content of pages and there titles, keywords & descriptions so that your website is easily readable and searchable by search engines like Google and Bing. Your websites ranking on your preferred keywords depend a lot on your websites SEO.

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People often say that motivation doesn't last. Well, neither does bathing -- that's why we recommend it daily.

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Importance of Digital Marketing in Todays scenario

Become a Digital Marketing Professional

Importance of digital marketing for business lies in the option to select your method of marketing as per your budget and reach a wider audience at a lesser cost. Even a decade back getting your product marketed especially for a small business was a task in itself. Most of the expensive models were just out of their reach and they had to resort to small level methods where the guarantee of success was close to negligible.

Kickstart Your Career Easily

The businesses that are using online as the preferred mode of marketing are able to measure  through real-time using a simple method. That is identifying the percentage of viewers who get converted into leads and then subscribers and in the end finally purchasing the service or product.

Get to Be Creative

Since the amount of money invested is less and the ROI more the scope to make money is much higher. organizations which are formulating their strategies keeping money in mind, this also means a faster movement towards the growth path they want to be on.

Digital marketing is Cost Effective

Digital marketing  gives you the scope to reach out to many customers at the same time and that too within your budget. You can plan your marketing strategy such that you only use modes which lie in your budget.

Increase the trust for your Brand

The presence of Brand & Services on multiple platforms gives the option to customers to rate your services as per their level of experience This, in turn, leads to the building up of strong image of the brand in the minds of the new consumers hence leading to more conversions.

Get connected to the Mobile Customers

customers have changed their purchase plan and picked up a product from a different brand just because they were convinced that the New Product has a much better functionality.

Customer support has become a priority

For any business to survive the one thing that they really need to work upon is establishing a reputation which is impeccable. It has become evident that customers will always prefer a company which does not have any scandals associated

Benefit from More Career Choice

 Digital marketers can afford  picky about the type of company they’d like to work for. We’d encourage you to take advantage of this choice and think of what kind of business best suits your career needs.

# Digital Marketing # Todays scenario # Scope # Importance # Eduvogue # Seo # Design # Content