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How to Succeed at Social Media in 2015

Social media is gaining increased popularity these days, and that is justifiable. At next to zero cost people get access to platforms like Facebook,Twitter,LinkedIn where they find they find what need and access information, available via hundreds of thousands of other people.

This article on Endagon.com quotes Tim Schmidt, an SEO Expert in Fort Lauderdale.  He helped contribute to today’s update.  

With increasingly tough financial conditions all over the world, businesses have very strict controls over the amount of $ spent on any expenditure and advertising can be one of material costs involved. Especially for smaller businesses a strategy is required to be formed in order to succeed in social media marketing. Smaller business can be as successful as larger ones but they need to formulate a plan and then stick to it. in order to succeed in social media they are five different points that must be kept in mind , which are quite similar to four P’s of marketing, however in the case of social media marketing they are five and are as follows 1: Plan, identify what you want to accomplish and formulate a strategy that can help you get there. Too many small business get in social media marketing because they have to and do so without a plan, this can be hassling to say the least, Pake a plan of action and work your way through a to do list can help here. 

2: Persistence, In order for social media marketing to have any results, you need to stubborn and absurdly committed to strategy and goal you set in step 1. Give your plan a fair amount of time (varies from business to business) and analyze the results before switching to something else completely. If have put sufficient effort in the first step, don’t simply switch because you’re unable to see the results as quick as you would want them. That said, it’s also true that circumstances change and you must recognize when it is time to change the plan. Be persistent in implanting your plan and in monitoring whether you are reaching your goals or not. 3: Patience, Nothing happens in whim. Everything no matter how small takes some time. It does take time to establish credibility and a long term relationship with your target audience, over time you start to maintain a pace. Rushing can lead to mistakes, especially in case of social media; you need to keep the long term goals in your mindset. Although day to day will feel like its achieving nothing, know that every day is getting you closer to your ultimate long term goals 4: Pay (When you can), nowadays ,especially on facebook, paying can open a much more wider audience. The results can help to drive a specific campaign or increase your overall visibility to the intended audience. Its pay to play environment now and paying what you can helps a lot. When compared to print media or any other advertising forms, it’s also very affordable and economic means to advertise 5: Prioritize; time management can be extremely important in social media due to inherent nature. Even if your marketing team is small, one needs to ensure that you keep on top of your social media marketing strategy by prioritizing you monthly, weekly or quarterly tasks and goals. Recognize which tasks are crucial to success and prioritize them.

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It’s a special cephalopodweek edition of Fossil Friday!

These are the extinct cephalopods known as ammonites. They inhabited the planet for more than 300 million years—almost twice as long as dinosaurs—before disappearing in the mass extinction event more than 65 million years ago. As many as 10,000 species may have existed, ranging from tiny organisms that measured only a fraction of an inch across to formidable animals more than 2 feet (0.6 meters) in diameter. Diverse, widespread, and abundant in their marine environments, ammonites left behind an extraordinary number of fossils.

©AMNH/S. Thurston

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@eatlaughdrink is having the best morning ever. 🍓🍉 tag #greenblender and share your smoothies!

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Without water, life as we know it would not exist. The first living organisms on Earth appeared in the ocean nearly four billion years ago. Some, including our ancestors, adapted to life on land. But the ocean is still home to more kinds of life than anywhere else on the planet.

In Water World, take a ride in this immersive dome experience to gain a new perspective on our home planet and splash down into the deep oceans to explore the variety of life underwater. Created with the same techniques as those used to produce Space Shows for the Hayden Planetarium, this original film mixes science visualization and high-resolution video to carry viewers on a journey from the outer solar system into the deep ocean waters of our planet to explore the rich diversity of marine life on Earth.

Located in the Milstein Hall of Ocean Life, Water World is free for Members or with Museum admission! Plan your visit.