#2018 Googlealgorithmchanges Chicagowebdesign Arlingtonheightsseoservice

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How has 2018's Google search algorithm updates affected your business this year?

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 Did you know there have been nine confirmed Google updates (so far) this year? Three of these were 'core' updates and two specifically affected how mobile sites are indexed and presented to users through usability and design. So, let’s take a look at 2018 Google updates so far.

 1]"Brackets" core update - March 2018 –

According to Danny Sullivan's Twitter page, @searchliaison, some sites may have seen drops or gains, stating: "There’s nothing wrong with pages that may now perform less well. Instead, it’s that changes to our systems are benefiting pages that were previously under-rewarded...."

 2]Zero-result SERP test - March 2018 –

This was a mediocre update, which was quickly terminated after a week of testing. For date, time, and conversion calculations that only require one concrete answer, Google started displaying zero search results with a "see all results" and displayed the answer on a short knowledge card.

 3]Mobile-first index - March 2018 - 

Finally rolling out after months of build up and announcements on the importance of an optimal mobile experience, Google started migrating sites after a year and a half of testing.

 4]Unnamed core update - April 2018 - 

Confirmed by Google but not named, this improved certain site ranking or had little or no negative impact. They stated this type of core update happens several times a year.

 5]Snippet length drop - May 2018 - 

Earlier in the year, meta descriptions in SERPs had been increased to 300+ characters, allowing for a more descriptive sentence or two about the nature of the content. However, this has been reverted back to approximately 150-160 characters. Although it gave copywriters and SEOers more space to place with and potentially increase real-estate on SERPs, I fear it gave less experienced marketers a chance to "keyword stuff" instead of providing concise descriptions.

6]Video carousels - June 2018 - 

Video in SERPs is taking an interesting direction. Video carousels have been rolled out on desktop after having been tested and featured on mobile SERPs and in knowledge panels over a year ago.

 7]Mobile speed update - July 2018 - 

Officially confirmed, Google now uses page speed as a ranking signal in mobile search ranking. This comes with the understanding mobile users are on the move, in a hurry and need answers quickly. This initially is set to just affect pages that deliver the slowest experiences to users and only affect a small percentage of queries.

 8]Chrome security warnings (full site) - July 2018 - 

This was no shock to marketers since Google has repeatedly stressed the importance of secure sites, with many warnings throughout the year that non-HTTPS sites would be penalized and warning messages would appear to users.

  9]"Medic" core update - August 2018 -

Widely reported by Moz and confirmed by Google, their broad core algorithm update in August caused numerous fluctuations in ranking and traffic across many verticals. However, it seems those that were hit hardest by the update were in health and fitness.