#2021 Subaru Ascent Engine

[joeyhiller23]

Driving forward: Exploring Subaru’s Market Share and Expansion Strategies

Subaru is a Japanese automobile manufacturer that has been producing high quality vehicles for over 50 years. Subaru’s are known for their unique designs and engineering, but more sought after for their focus on safety and reliability. Without looking below, what percentage of the market do you think Subaru makes up? In this blog I want to look into Subaru’s market share and 3 ways I think they can continue to expand their market share.

What percentage of market share does Subaru have?

If you guessed anywhere from 3-5% of the market you are correct. In 2021, Subaru made up 3.9% of the total market in the U.S. This still puts them in the top ten, but they remain behind giants like Toyota, Ford, Chevrolet, etc. Do you think Subaru will ever surpass any of the competitors above them?

Picture via: Market share post in MKT 402

Despite a relatively small market share, Subaru has been content during these hectic times with chip shortages and chaos in the auto industry. In a post by Subaru Media they show that they sold a total of 556,581 vehicles in 2022. This can be attributed to factors such as growing popularity around SUVs like the Forester and Outback, as well as a commitment to safety and reliability. What do you think Subaru’s nicest vehicle is? 

With this being said, how can Subaru expand their market share?

Expand their lineup: Currently SUVs are the one of the most popular segments in all of the automotive industry, and Subaru has seen success with models such as the Forester and the Outback. Subaru also released the Ascent a few years ago, which has gained popularity and is a great car for a family. By expanding their SUV lineup with new models, such as a full-size SUVs or a luxury SUV, this could lead to new customers and then increase market share. Subaru can also do vertical stretching where they add or take off features on a vehicle which allows for different price ranges on their vehicles. This is something they already do, but you can continue to innovate and create bigger price ranges for more customers! What type of vehicle do you think Subaru should make?

Expand Global Reach: As a current Subaru intern I see how much of an impact Subaru’s have in the U.S. and Japan, but I haven’t seen Subaru really attract to other markets. In other parts of the world, I would say they are not really known, but giant companies are known worldwide. If Subaru can expand their global reach and enter new markets, such as Europe or China, this could tap into new customer bases and increase market share.

Focus on Electric Vehicles: In December Subaru launched the Solterra, which they have collaborated with Toyota to make. This is the first electric vehicle made by the company, and they are going to continue to advance this vehicle and expand into making more EV’s. The whole auto industry is starting to make a shift towards electric vehicles, so don’t be surprised when the future model lineups coming out are primarily all electric. Do you like the idea of electric vehicles? What do you think the downfalls are? By having a focus on electric vehicles and investing in the technology and infrastructure now, Subaru could position themselves as a leader in this emerging market. 

Subaru may have a small market share, but they have proven to be a popular and successful brand. With a focus of safety, reliability, and a unique design, Subaru has attracted a loyal customer base. However, there is still plenty of room to expand their market share. If they can take advantage of the ideas listed above (which I will show my boss) Subaru will continue to grow and thrive in years to come.

[halcyion]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[kenchfriss]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[iinnvisiibllelllandscape]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[killacraftz]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[ikissyougoodnight]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[joshjailbait]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

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New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[ink-in-inc]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[kaelalford]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[kateperalta]

New Post has been published on https://usnewestcars.com/2021-subaru-ascent/

2021 Subaru Ascent Price, Design, Interior, and Release Date

2021 Subaru Ascent Price, Design, Interior, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades. The …

[glowing-bliss]

2021 Subaru Ascent News, Changes, Specs, and Release Date

2021 Subaru Ascent News, Changes, Specs, and Release Date

2021 Subaru Ascent News, Changes, Specs, and Release Date. The new family-friendly SUV 2021 Subaru Ascent is confirmed for the upcoming year, and we can expect sporty styling and handsome interior. The three-row Ascent is one of the most selling models from this manufacturer. Thanks to its affordable price, the new SUV will rival the fiercest competitors like Mazda CX-9, Nissan Pathfinder, Toyota…

[headtransplant]

2021 Subaru Ascent Changes, Price, Specs, and Release Date

2021 Subaru Ascent Changes, Price, Specs, and Release Date

2021 Subaru Ascent Changes, Price, Specs, and Release Date. The 2021 Subaru Ascent is a seven-seater mid-size SUV with plenty of options available for upgrade. The Japanese company is best-known for its Boxer engine that sends power to all wheels. Other companies are finding hard to compete with this vehicle, especially with the turbocharged unit under the hood. This combo delivers one of the…

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2021 Subaru Ascent News, Price, Specs, and Release Date

2021 Subaru Ascent News, Price, Specs, and Release Date

2021 Subaru Ascent News, Price, Specs, and Release Date. The all-new 2021 Subaru Ascent will be the best one so far. Three-row SUVs have become one of the most popular vehicles on the planet. Every carmaker offers at least one such a model. Subaru’s Ascent is very versatile SUV that will get additional upgrades.

The performances are excellent, Ascent looks fabulous, and the interior is very…

[joshjailbait]

2021 Subaru Ascent: Redesign, News, Specs, and Powertrain

2021 Subaru Ascent: Redesign, News, Specs, and Powertrain

2021 Subaru Ascent: Redesign, News, Specs, and Powertrain. The Japanese carmaker is not going to rush with updates for its freshest SUV. The 2021 Subaru Ascent will be mostly unchanged. This summer the company will unveil what do they plan with the mid-size model. Still, do not expect too much. After the debut in 2019, the 2020 YM got only two notable changes. The third year in the market could…

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What is Subaru Ascent Towing Capacity 2019-2021

What is Subaru Ascent Towing Capacity 2019-2021

If you are looking to know the Towing Capacity of your Subaru Ascent, lucky you this is about Subaru Ascent Towing Capacity. If you are about to pull a trailer, camper, RV or even a boat this information is just for you as it will serve as a towing guide to you so as not to ruin your vehicle by towing more than it should. 2021 Subaru Ascent Towing Capacity With a wide range of Torque, Engine and…