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scifigeneration · 6 years

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Look up! Your guide to some of the best meteor showers for 2019

by Jonti Horner and Tanya Hill

The 2018 Geminids meteor shower recorded over two very cold hours on the slope of Mount Lütispitz, Switzerland. Flickr/Lukas Schlagenhauf, CC BY-ND

The year gets off to a bang with the Quadrantids, the first of the annual big three meteor showers. Active while the Moon is new, it gives northern hemisphere observers a show to enjoy during the cold nights of winter. Sadly, the shower is not visible from southern skies.

The other two members of the big three — the Perseids and Geminids — are not so fortunate this year, with moonlight set to interfere and reduce their spectacle.

So, with that in mind, where and when should you observe to make the best of 2019’s meteoric offerings? Here we present the likely highlights for this year – the showers most likely to put on a good show.

We provide details of the full forecast activity period for each shower, and the forecast time of maximum. We also give sky charts, showing you where best to look, and give the theoretical peak rates that could be seen under ideal observing conditions – a number known as the Zenithal Hourly Rate, or ZHR.

It is important to note that the ZHR is the theoretical maximum number of meteors you would expect to see per hour for a given shower, unless it were to catch us by surprise with an unexpected outburst!

In reality, the rates you observe will be lower than the ZHR – but the clearer and darker your skies, and the higher the shower’s radiant in the sky, the closer you will come to this ideal value.

For any shower, to see the best rates, it is worth trying to find a good dark site (the darker the better) – far from streetlights and other illuminations. Once you’re outside, give your eyes plenty of time to adapt to the dark - half an hour should do the trick.

Showers that can only really be seen from one hemisphere or the other are denoted by either [N] or [S], while those that can be seen globally are marked as [N/S].

You can download this ics file and add to your calendar to stay informed on when the meteor showers are due.

Quadrantids [N]

Active: December 28 - January 12

Maximum: January 4, 2:20am UT = 2:20am GMT = 3:20am CET

ZHR: 120 (variable, can reach ~200)

Parent: It’s complicated (comet 96P/Macholz and asteroid 2003 EH1)

Despite being one of this year’s three most active annual showers, the Quadrantids are often overlooked and under-observed. This is probably the result of their peak falling during the depths of the northern hemisphere winter, when the weather is often less than ideal for meteor observations.

For most of the fortnight they are active, Quadrantid rates are very low (less than five per hour). The peak itself is very short and sharp, far more so than for the year’s other major showers. As a result, rates exceed a quarter of the maximum ZHR for a period of just eight hours, centred on the peak time.

The Quadrantid radiant lies in the northern constellation Boötes, relatively near the tail of Ursa Major, the Great Bear. The radiant is shown here at around midnight, local time, as it begins to climb higher in the northeastern sky. Museums Victoria/Stellarium, Author provided

The Quadrantid radiant lies in the northern constellation Boötes, the Herdsman, and is circumpolar (never sets) for observers poleward of 40 degrees north. As a result, observers in northern Europe and Canada can see Quadrantids at any time of night. The radiant is highest in the sky (and the rates are best) in the hours after midnight.

For this reason, this year’s peak (at 2:20am UT) is best suited for observers in northern Europe - and given that peak rates can exceed 100 per hour, it is certainly worth setting the alarm for, to get up in the cold early hours, and watch the spectacle unfold.

This false-color composite image shows a combination of Quadrantid and non-Quadrantid meteors streaking through the skies over NASA’s Marshall Space Flight Center, in the US, on the night of January 3-4, 2012. NASA/MSFC/Meteoroid Environments Office/Danielle Moser and Bill Cooke, CC BY-NC

Alpha Centaurids [S]

Active: January 31 - February 20

Maximum: February 8, 1:00pm UT = February 8, 9pm (WA) = February 8, 11pm (QLD) = February 9, 12am (NSW/ACT/Vic/Tas)

ZHR: Variable; typically 6, but can exceed 25

Parent: Unknown

The Alpha Centaurids are a minor meteor shower, producing typical rates of just a few meteors per hour. But they are famed as a source of spectacular fireballs for southern hemisphere observers and so are worth keeping an eye out for in southern summer skies.

Alpha Centaurids are fast meteors, and are often bright. As with most showers that are only visible from the southern hemisphere, they remain poorly studied. Though typically yielding low rates, several outbursts have occurred where rates reached or exceeded 25 per hour.

The shower’s radiant lies close to the bright star Alpha Centauri – the closest naked-eye star to the Solar System and the third brightest star in the night sky.

The Alpha Centaurids are well placed for the southern hemisphere. This view from Brisbane around the time of maximum activity. Museums Victoria/Stellarium

Alpha Centauri is just 30 degrees from the south celestial pole. As a result, the radiant essentially never sets for observers across Australia. The best rates will be seen from late evening onward, as the radiant rises higher into the southern sky.

This year, the peak of the Alpha Centaurids coincides with the New Moon, making it an ideal time to check out this minor but fascinating shower.

Eta Aquariids [S preferred]

Active: April 19 - May 28

Maximum: May 6, 2pm UT = May 6, 10pm (WA) = May 7, 12am (QLD/NSW/ACT/Vic/Tas)

ZHR = 40+

Parent: Comet 1P/Halley

The Eta Aquariids are possibly the year’s most overlooked treat, particularly for observers in the southern hemisphere. The first of two annual showers produced by comet 1P/Halley, the Eta Aquariids produce excellent rates for a whole week around their peak.

The radiant rises in the early hours of the morning, after the forecast maximum time, and best rates are seen just as the sky starts to brighten with the light of dawn. It can be well worth rising early to observe them, as rates can climb as high as 40 to 50 meteors per hour before the brightening sky truncates the display.

Look for the Eta Aquariids before sunrise and catch Venus and Mercury too. Museums Victoria/Stellarium

Eta Aquariid meteors are fast and often bright, and the shower regularly rewards those who are willing to rise early. Spectacular Earth-grazing meteors that tear from one side of the sky to the other can be seen shortly after the radiant rises above the horizon.

This year conditions are ideal to observe the shower, with New Moon falling on May 4, just two days before the forecast maximum. As a result, the whole week around the peak will be suitable for morning observing sessions, giving observers plenty of opportunity to see the fall of tiny fragments of the most famous of comets.

Southern Delta Aquariids, Piscis Austrinids and Alpha Capricornids [N/S; S favoured]

Active: Early-July to Mid-August

Maximum: July 28 - 30

Combined ZHR: 35

Parent: Comet 96P/Macholz (Southern Delta Aquariids); Unknown (Piscis Austrinids); Comet 169P/NEAT (Alpha Capricornids)

In most years, the approach of August is heralded by keen meteor observers as the build up to the Perseids – the second of the year’s big three showers. This year, moonlight will interfere, spoiling them for most observers.

But this cloud comes with a silver lining. A fortnight or so before the peak of the Perseids, three relatively minor showers come together to provide an excellent mid-winter show for southern hemisphere observers. This year, the Moon is perfectly placed to allow their observation.

These three showers – the Southern Delta Aquariids, Alpha Capricornids and Pisces Austrinids – favour observers in the southern hemisphere, though they can also be observed from northern latitudes.

Regardless of your location, the best rates for these showers are seen in the hours after midnight. Reasonable rates begin to be visible for southern hemisphere observers as early as 10pm local time.

The radiants of the Southern Delta Aquariids, Alpha Capricornids and Piscis Austrinids ride high in the southern hemisphere sky around local midnight. Museums Victoria/Stellarium

For northern hemisphere observers, the radiants of the same three showers sit low to the horizon around local midnight. Museums Victoria/Stellarium

The Southern Delta Aquariids are the most active of the three, producing up to 25 fast, bright meteors per hour at their peak, which spans the five days centred on July 30.

The Alpha Capricornids, by contrast, produce lower rates typically contributing just five meteors per hour. But where the Southern Delta Aquariids are fast, the Alpha Capricornids are very slow meteors and are often spectacular.

Like the Alpha Centaurids, in February, they have a reputation for producing large numbers of spectacular fireballs. This tendency to produce meteors that are both very bright and also slow moving makes them an excellent target for astrophotographers, as well as naked-eye observers.

An Alpha Capricornid meteor captured among the star trails in 2013. Flickr/Jeff Sullivan, CC BY-NC-ND

Taurids [N/S]

Active: September 10 - December 10

Maxima: October 10 (Southern Taurids); November 13 (Northern Taurids)

ZHR: 5 + 5

Parent: Comet 2P/Encke

The Taurids are probably the most fascinating of all the annual meteor showers. Though they only deliver relatively low rates (approximately five per hour from each of the two streams, north and south), they do so over an incredibly long period – three full months of activity.

In other words, the Earth spends a quarter of a year passing through the Taurid stream. In fact, we cross the stream again in June, when the meteors from the shower are lost due to it being exclusively visible in daylight.

So a third of our planet’s orbit is spent ploughing through a broad stream of debris, known as the Taurid stream. In total, the Taurid stream deposits more mass of meteoric material to our planet’s atmosphere than all of the other annual meteor showers combined.

So vast is the Taurid stream that there is speculation that it originated with the cataclysmic disintegration of a super-sized comet, thousands or tens of thousands of years in the past, and that the current shower is a relic of that ancient event.

The two Taurid radiants, as seen from northern Europe before dawn [Paris 6:30am, October 10] Museums Victoria/Stellarium

The November maximum will be hindered by the Moon, this view as seen from Melbourne during the early hours of November 13. Museums Victoria/Stellarium

Taurid meteors are slow, and are often spectacularly bright. Like the Alpha Capricornids, they have a reputation for producing regular fireballs, making them another good target for the budding astrophotographer.

Rather than having a single, sharp peak, Taurid activity stays at, or close to, peak rates for the best part of a month, between the maxima of the northern and southern streams, meaning that it is always possible to find some time when moonlight does not interfere to observe the shower.

Geminids [N/S]

Active: December 4 - December 17

Maximum: December 14, 6:40pm UT = December 15, 4:40am (QLD) = December 15, 5:40am (NSW/ACT/Vic/Tas)

ZHR: 140+

Parent: Asteroid 3200 Phaethon

Another of the big three annual meteor showers, the Geminids are probably the best, with peak rates in recent years exceeding 140 meteors per hour.

A composite image of the Geminids shower from the vantage point of Johnson Space Center, US. NASA/Lauren Harnett, CC BY-NC

The Geminids are visible from both hemispheres – although the radiant rises markedly earlier for northern observers. Even in the south of Australia, the radiant rises well before midnight, giving all observers the rest of the night to enjoy the spectacle.

The Moon interferes with the Geminids, which radiate close to the bright star Castor. This view is from Perth in the hours before sunrise. Museums Victoria/Stellarium

Moonlight will seriously interfere with the peak of the shower this year, washing out the fainter meteors, with the result that observed rates will be lower than the ZHR might otherwise suggest.

But the shower regularly produces abundant bright meteors, and yields such high rates that it is still well worth checking out, even through the glare of the full Moon.

Ursids [N]

Active: December 17 - December 26

Maximum: December 23, 3:00am UT

ZHR: 10+

Parent: Comet 8P/Tuttle

The final shower of the year – the Ursids – is a treat for northern hemisphere observers alone. Much like the shower that started our journey through the year, the Quadrantids, the Ursids remain poorly observed, often lost to the bleak midwinter weather that plagues many northern latitudes.

But if skies are clear the Ursids are visible throughout the night, as their radiant lies just 12 degrees from the north celestial pole. As such, they make a tempting target for observers to check out in the evening, even if the radiant is at its highest in the early hours of the morning.

Most years, the Ursids are a relatively minor shower, with peak rates rarely exceeding ten meteors per hour. They have thrown up a few surprises over the past century, with occasional outbursts of moderately-fast meteors yielding rates up to, and in excess of, a hundred meteors per hour.

The Ursid radiant, in the constellation Ursa Minor, is circumpolar for almost the entire northern hemisphere, as it lies just 12 degrees from the north celestial pole. It is shown here as it would be seen at 11pm from near Tokyo, Japan. Museums Victoria/Stellarium

While no such outburst is predicted for 2019, the Ursids have proven to be a shower with a surprise or two left to show and so may just prove to be an exciting way to end the meteoric year.

About The Authors:

Jonti Horner is a Professor of Astrophysics at the University of Southern Queensland and Tanya Hill is an Honorary Fellow of the University of Melbourne and Senior Curator (Astronomy) at Museums Victoria

This article is republished from our content partners at The Conversation under a Creative Commons license.

If you have a good photo of any of this year’s meteor showers that you’d like to share with The Conversation’s readers then please send it to [email protected]. Please include your full name and the location the photo (or any composite) was taken.

#science #Astronomy #Featured #Meteor #Asteroids #Watch The Skies #Meteor Shower

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the-final-straw-blog · 6 years

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Anti-Fascist Struggle in Europe and State Repression in Russia

This week, we feature two segments on the show: an interview with a Russian anarchist about the recent ramping up of torture and repression by the FSB in Russia against anarchists and anti-fascists; and a chat with Patrick Strickland, author of "Alerta! Alerta!: Snapshots of Europe's Anti-Fascist Struggle".

FSB Torture of Radicals

First up, Bursts spoke with Tania, a Russian anarchist, a member of the crew who runs the RUpression website documenting Russian state agencies like the FSB's use of torture to extract stories to build conspiracies to legitimize their tightening of restrictions on public gatherings, chill the political and media landscape, and sustain a state of sense of fear among the populace. We discuss the death of Mikhail Zhlobitsky in a bombing of an FSB office in October, the current state of anarchist organizing in Russia, and the past political repression since 2012 and the cases in Pensa (which we've spoken of in this show in the past) and the 2017 "The Network" conspiracy case. In February 2019, a situation unfolded where Azat Miftakhov disappeared, came back tortured, and accused of taking part in an anarchist terrorist plot. Azat was released by court order only to be re-arrested by another police agency (well documented in this crimethInc article, alongside some downloadable posters for pasting around your town). You can learn more about the case by reading and following rupression.com

Patrick Strickland on European Anti-Fascism

Secondly, William had the chance to interview Patrick Strickland, who is a journalist and author, about his recently released book "Alerta! Alerta! Snapshots of Europe's Anti-Fascist Struggle". This book follows the stories and lives of 5 European people who do broadly defined antifascist work or struggle. For this interview we talk about Strickland's journalism, the experiences of compiling this book, and about understanding elements on the far right that might enhance antifascism, in the so called US, Europe, and elsewhere. Follow him on Twitter @P_Strickland_ for news and upcoming projects!

Announcements

Show Up For Rayquan Borum!

If you are in Charlotte NC tomorrow, Monday the 11th, consider showing up to support Rayquan Borum, who is a Black activist arrested during the Charlotte Uprising, a days long protest to mourn and rage against the police murder of Keith Lamont Scott in 2016. From charlotteuprising.com/statement : "The uprising in Charlotte is a direct response to sustained police and vigilante violence against Black people in this city and across the country: Keith Lamont Scott, Jonathan Ferrell, Aiyana Stanley, Jones, Tyre King, Korryn Gaines, Janisha Fonville, Terence Crutcher and so many more. These are names of victims we know and deeply mourn, understanding there are so many other people who have been unnecessarily taken from us."

The arrest of Rayquan Borum was a direct attempt by police to frame Mr. Borum, and he is finally going to trial after 2 years being held in and out of solitary confinement. The trial will be held starts February 11th, and will start at 9:30am in room 5370 at the address 832 East Fourth Street Charlotte, NC, which is the Mecklenburg County Courthouse. You can follow the Charlotte Uprising on twitter, facebook, and tumblr for more ways to get involved and support the folks facing ongoing repression from the Uprising. And here is a link to a useful court support quicksheet made specifically for this trial!

Court solidarity needs for Rayquan are ongoing, so plug in when you can.

Federal Prison Postal Changes Survey

Lawyers & activists doing prisoner support have been concerned with new Federal Bureau of Prisons' rules limiting the type of mail people in prison can receive -- for example, rules that people in federal prison can only get white paper / envelopes, and no cards or drawings. There is work being done to look into what is going on across the country on this issue. If you have heard anything, they'd love to hear about it.

They are also trying to collect evidence of what is happening at all the different federal facilities. If you have any of the following (or if you feel comfortable asking for any of these types of things from people in prison you are in contact with), that would be super helpful, including:

Any memos from federal prisons detailing new mail restrictions

Any program statements from BoP detailing new mail restrictions

Any Institutional Supplements from BoP detailing new mail restrictions

Scans of federal mail rejections based on new restrictions (color of letter, color of envelope, use of mailing label, greeting card etc)

Scans of envelopes with rejected stickers detailing reason for rejection

Scans of grievances from prisoners regarding the mail restrictions

If you are interested in potentially working with us around this issue, let the folks at Certain Days Calendar know, and they can reach out with info about their next meeting. Get in touch at: [email protected]

Free Tibet celebration in Scotland and around the world

If you're listening in Edinburgh, Scotland, there'll be a March on Sunday March 10 from The Mound in support of 60th anniversary of the Tibetan Uprising to the invasion and occupation by the Chinese communist regime forces. On the subject of resistance and the Tibetan Diaspora, there'll be guest speakers making speeches and then a march to Scottish Parliament at Holyrood. TBA there may be a film screening afterwards. The event is scheduled from 12-2pm UTC More can be found on fedbook by searching "Tibetan Community in Scotland".

Check out this episode!

#anarchist #podcast #interview #feminist #antifa #anticapitalist

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coopdigitalnewsletter · 5 years

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24 Jan 2020: The evil list, privacy and face recognition. Microsoft and carbon: green cloud, black rain.

Hello, this is the Co-op Digital newsletter - it looks at what's happening in the internet/digital world and how it's relevant to the Co-op, to retail businesses, and most importantly to people, communities and society. Thank you for reading - send ideas and feedback to @rod on Twitter. Please tell a friend about it!

[Image: not a Co-op!]

Supermarkets and online retail

Green: Asda trials refill points and bottle recycling in sustainability store.

Supermarkets cutting management jobs: Sainsbury’s will cut hundreds of jobs - “cost synergies” after the Argos acquisition. Morrisons will cut 3,000 managers, but says it will create 7,000 hourly-paid roles as part of a major restructuring.

Logistics: Fabric’s microfulfilment offer for online groceries is interesting because its pricing model is pay as you go, allowing supermarkets to try it out easily, and it can be “multi-tenant”, meaning that multiple retailers can be served from the same location. Logistics simulating cloud services - interesting! (Previously: Microfulfilment: compact distribution centres.)

Online: Shopify merchants made more than $900 million in sales to 9.3m shoppers on Black Friday. 69% of them were on mobile.

The evil list, privacy and face recognition

The Evil List: Which tech companies are doing the most harm? - a list of companies that do bad things. Most of the evil is about companies arming themselves or law enforcement with overly-powerful tools. Or companies performing surveillance, data collection and other harms to privacy. Or companies being pretty casual with their effects on wider society. So, as you’d expect, the very big Big Tech platforms are on there. But there isn’t much anti-competitive evil or climate change evil on that list, and perhaps it’s a surprise to see the US electric grid on it.

Anyway, they missed this one: the secretive company that might end privacy as we know it. This is about ClearView, a company that hoovered images of people off the internet and used them to make a big face recognition database, now used by various US law enforcement agencies.

Despite their claims it’s unlikely that the machine learning model is the unique thing here. There are many good models freely available already. The interesting thing is the data. It sounds as if they’ve ignored social networks’ acceptable use policies to grab images and related personal data. So that might be their unique thing.

Related: the Met Police is ready to use real-time facerec on London streets. And the EU is considering temporary ban on facerec in public.

Green cloud and black rain: Microsoft carbon negative by 2030

Microsoft says:

“By 2030 Microsoft will be carbon negative, and by 2050 Microsoft will remove from the environment all the carbon the company has emitted either directly or by electrical consumption since it was founded in 1975.”

“We recognize that progress requires not just a bold goal but a detailed plan. As described below, we are launching today an aggressive program to cut our carbon emissions by more than half by 2030, both for our direct emissions and for our entire supply and value chain. We will fund this in part by expanding our internal carbon fee, in place since 2012 and increased last year, to start charging not only our direct emissions, but those from our supply and value chains.”

This is good news! It’s an ambitious target. They’re targeting scope 3 emissions, which are indirect emissions that come from a business’s other activities and (eg) the electricity customers may consume when using the product. Computing needs to become vastly lower carbon, so good, let’s get that done. It will also be a strong, positive signal to other cloud and computing services, good.

You knew there’d be a “but”. But Microsoft is lobbying and funding politicians who are climate change deniers, which seems counter-productive.

The more important but is that Microsoft are still courting business from oil companies. Loads of green machine learning running on a green cloud working energetically to help oilcos get more oil out of the ground… will increase emissions. Not so good. (The other big cloud cos Amazon and Google are also doing this - see previously: Every cloud needs a green lining.)

“Charging not only our direct emissions, but those from our supply and value chains” could start to address that problem if it is directed to MS’s customers as well as to its suppliers. (You might call that scope 4 emissions - how would it work? Maybe, refusing to supply the customer because their carbon footprint is large. Or charging them more to fund your own carbon capturing activities. Or charging customers with small carbon footprints less.)

Yet it would still be better if we found ways to not have those emissions in the first place, by keeping the oil in the ground.

Elsewhere: Sweden flights are down 4% and 9% domestically - suggesting that flight-shaming has an effect and that purpose-driven change can be driven by people as well as by legislation and suppliers.

Other news

Amazon picks Manchester over London for new UK corporate office.

Where are our affordable houses and how do councils keep track of them?

Tik-Tok “feels like a richer description of humanity than Twitter or Instagram. It’s bored people at work or school or at home – I don’t know if the social media policies of all the large companies hasn’t caught up yet, or if they don’t care. Tesco and McDonalds seem to do pretty well out of it in the UK.”

“knowing what I know now, if I were starting my company today, I would bet less on Slack for our main mechanism of internal communication and more on email.” and “If you're a confident voice, it can feel like the public square is open to everyone equally. But having equal access to the text box does not mean that people feel equal access to use it. Slack can amplify the loudest voices + make it even harder for quieter ones to show up.”

“A young Fife resident received weekly health and social payments of £59,395 instead of £59.95 after an extra digit was accidentally added to a Fife Council spreadsheet” - spreadsheets are very “accessible” but they aren’t great systems of record. However this story could have been “...after the operational checks and balances weren’t correctly performed”.

Neat envelope thing that hobbles your mobile so you don’t use it too much - you could also pop your mobile in an envelope and post it to yourself as you leave the office on Friday night.

Co-op Digital news and events

What happens to surplus food from your local Co-op?

Colleague weeknote: Nate Langley, Principal Designer in the Digital group.

Public events, most of them at Federation House:

Northern Azure Group - Tue 28 Jan 6pm.

Doing Tech for Good: How can we build an active movement in Manchester? - Wed 29 Jan 6.30pm.

Open:Data:Surgery - Fri 31 Jan 2pm.

Free Code Camp - Mon 3 Feb 6pm.

An Introduction to Data Ethics and the Data Ethics Canvas - Fri 7 Feb 9.00am.

Mind the Product - MTP Engage - Fri 7 Feb.

Internal events:

Delivery community of practice - Mon 27 Jan 1.30pm at Fed house.

Co-operate show & tell - Wed 29 Jan 3pm at Fed 6 co-operate space.

Data management show & tell - Thu 30 Jan 2.30pm at Angel Sq 13th floor breakout.

Membership show & tell - Fri 31 Jan 3pm at Fed 6 kitchen.

More events at Federation House - and you can contact the events team at [email protected]. And TechNW has a useful calendar of events happening in the North West.

Thank you for reading

Thank you, beloved readers and contributors. Please continue to send ideas, questions, corrections, improvements, etc to the newsletterbot’s typing entity @rod on Twitter. If you have enjoyed reading, please tell a friend!

If you want to find out more about Co-op Digital, follow us @CoopDigital on Twitter and read the Co-op Digital Blog. Previous newsletters.

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kyuhyunlover3 · 7 years

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Hi guys :D

Recently I have decided to part ways with some of my merch for various reasons (saving up for a trip and I also think other people would love these more than I will). These are mostly new and if they’re preloved, I will mention them in the list below. These preloved items, however, are still in very good condition.

I’m hoping to sell these to Malaysian and Singaporean kpop fans due to geographical constraints but if international fans are willing to pay the shipping fees, then by all means message me if you’re interested :)

Super Junior 2014 Kyochon Calendar: RM20 Super Junior Official Folders (all have been used before): RM5 each Super Junior 2012 Diary: RM60 Kyuhyun Official SPAO Cap: RM70 Kyuhyun Badge Set: RM15 Super Junior Unofficial Playing Cards: RM15 Super Junior Official Collection Cards (packet is opened but all cards are present) : RM20 DB5K Unofficial Playing Cards: RM15 TVXQ Official Folder: RM18 Big Bang’s Debut Album: RM45 2PM’s 2PM Time For Change Album: RM45 2PM’s 1:59PM Album: RM45

Message me if interest!

#sales #kpop merch #TVXQ #db5k #super Junior #Big Bang

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newyorktheater · 4 years

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This is a busy weekend for exciting or at least intriguing live-streamed shows. Some of them are of mammoth proportions, albeit one isolated performer at a time, such as the impossibly starry Sondheim birthday concert on Sunday, and the Met Gala on Saturday. But there’s also a 15-minute live “Zoom opera, and a film of the much snarked-about sequel to The Phantom of the Opera, Love Never Dies. Many (but not all) of the shows remain online for up to three days after their launch. Most are free, but encourage contributions to the charity of their choice. This is just a selection, mostly of those shows (not all of it theater) that I’m most tempted to “attend.” There is much more happening online (Check out Where to Get Your Theater Fix, and Calendar of April “Openings” ) Please feel permitted to just…dip in….or read a book instead, or sleep all weekend.

Friday

Play-On Fest,

the virtual equivalent of Coachella, will start at noon and run for three days, featuring 65 performers including Ben Platt, Bruno Mars, Cardi B, Lizzo, Panic at the Disco. Click here for a full schedule,

youtube

“all decisions will be made by consensus,”

“the world’s first Zoom opera,” by composer Kamala Sankaram, librettist Rob Handel, and director Kristin Marting, about an online meeting of social activists, just 15 minutes long, at HERE Arts Facebook page , 1 p.m. Friday, then Saturday at 7 pm, Sunday at 3..

Love Never Dies

, the sequel to “Phantom of the Opera” (which was streamed last weekend.). See for yourself what the fuss (if that’s the right word) was about. The musical follows on ten years after the original musical, with the Phantom disappeared from the Paris Opera House to New York, where he now lives amongst the joy rides and freakshows of Coney Island. This film of the 2012 production stars Ben Lewis and Anna O’Byrne. Friday starting at 2pm ET. and available for 48 hours afterwards, on Andrew Lloyd Webber’s new YouTube Channel, The Shows Must Go On.

youtube

Justin Peck’s Rotunda. A new stream of a ballet, following up on NYC Ballet’s debut last Tuesday, 8 p.m. on the company’s YouTube channel and for three days after that.

The Ducks, Justin Sayre’s spoof of Hitchcock’s The Birds, live-streamed via Zoom 8 p.m. Tickets start at $11.49

Saturday

Met Opera At-Home Gala,

featuring more than 40 artists performing live around the world, 1 p.m.

Arms and the Man by George Bernard Shaw

, live reading on Stars in the House Youtube channel, narrated and directed by David Staller, with Daniel Davis, Santino Fontana, Alison Fraser, Tom Hewitt, Daniel Jenkins, Lauren Molina, and Phillipa Soo, 2 p.m.

Bad Education, HBO. Inspired by bizarre true events that occurred on Long Islnd, Bad Education stars Hugh Jackman and Allison Janney, which seems reason enough to see it

Sunday

“Take Me To The World: A Sondheim 90th Birthday Celebration”,

Meryl Streep, Patti LuPone, Audra McDonal, Lin-Manuel Miranda, Laura Benanti and too many more to mention celebrate Stephen Sondheim in concert,, organized by host Raúl Esparza, on Broadway.com’s YouTube channel at 8 p.m., timed to coincide with the the 50th anniversary of the opening night of Sondheim’s musical Company.

Together in Pride: You Are Not Alone, A GLAAD fundraiser with performances by Alex Newell, the cast of Broadway’s “Jagged Little Pill”, Kesha, Melissa Etheridge. Mj Rodriguez and George Salazar, 8 p.m. Sign up here

What to Stream This Weekend April 24-26: Sondheim Birthday Bash, Play-On Fest, Met Gala, Love Never Dies, Hugh Jackman This is a busy weekend for exciting or at least intriguing live-streamed shows. Some of them are of mammoth proportions, albeit one isolated performer at a time, such as the impossibly starry Sondheim birthday concert on Sunday, and the Met Gala on Saturday.

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ncmagroup · 7 years

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The most wonderful time of the year is well on its way and email marketing can boost your bottom line. Today, we are presenting tips and tricks to keep in mind while designing your holiday campaigns. When we wrote the inbox battle in March, we mentioned that the average user receives 84 emails per day, inboxes are overloaded therefore sending the email at the right time is extremely key. During the holiday season, inboxes are even more packed and consumer attention spans decrease even more. The time of delivery is extra crucial during the season. Time of delivery can be broken down in two: Time of the Day and Day of the Week.

Time of Day

Most of our readers leverage the predictive delivery feature so their subscribers individually receive the emails at the time of day they’re most likely to shop on your online store. If you’re sending bulk emails, here are some things to think about:

Avoid the early morning delete rush, meaning does not send your emails before people get to work.

The ideal time to send is between 9am ~ 11am, but most stores will do the same and send it around that time. To stand out, you should try to avoid this pick time as your amazing email might be lost in the inbox and email service providers are going to experience a high volume of emails during that peak period, which increases your chances of being deferred.

Sending between 12pm ~2pm as the inbox traffic is slowing down.

Day of Week

On top of the time, the day of the week matters a lot. The general of thumbs with email, highly used by salespeople, is to send emails between Tuesday and Thursday because prospects are mentally absent Monday & Friday. In e-commerce though, Friday is under-utilized. Think about it, if people are distracted to get their work done in the office, chances are that they might be doing something more fun and easy like shopping online. Sunday afternoons are also a good time to send emails as most people are at home, casually surfing the web for ideas and new items. Most importantly, they have the time to digest your message. Try to avoid Saturdays even during the holidays as people tend to make plans, especially in North America.

Beyond the time of deliverability, frequency matters in email marketing. During the holiday season, you can afford to send more emails than usual as customers expect an increased in frequency of emails. Having said that, you should correlate your increase of emails with past engagements. This is where segmentation options are extremely valuable as you can adjust the frequency based on different segments.

Email Marketing ideas for the Holiday

Holidays are good opportunity to contact your customers with special offers. So without further ado, here’s an email marketing cheat sheet for this year’s holiday

Thanksgiving Day

Here, you should leverage the anticipation of Black Friday to push some exclusive offers to your customers while thanking them for being awesome customers. Think about it, they still haven’t unsubscribed to your emails, thank them with a unique offer and they’ll reward you with some sales. This year’s Thanksgiving should be fun as it falls in line with Hanukkah.

Black Friday – Let’s get it started

Customers are already anticipating this event. Black Friday is a big day for the retailer, even bigger for email marketers. Most online stores send their Black Friday emails earlier during the week, to create anticipations. Here are some campaign ideas:

A Black Friday “Sneak Peek” email to your best customers, they deserve the VIP treatment.

Hit their inbox with a let’s get it started a campaign and feature your best offers in the email.

Extend the deals over the weekend to increase the sales. Many consumers do their Christmas shopping on Black Friday so the extra weekend push is very important.

Cyber Monday

Similar to Black Friday, most customers are expecting the day. In fact, some customers are trained to ignore Black Friday and go crazy on Cyber Sunday. Keep it simple, showcase your best products and let customers crash your store. Most retailers have one-day-only sales, the time constraint enable you to leverage 3 types of email:

Cyber Monday email early in the morning to announce your promotions

“Only a few hours left” email in the middle of the day to remind customers about the special day.

“Last chance” email later in the day to remind customers who did not shop.

Holiday time

This is the perfect occasion to present one daily offer at a great price to your customers days before Christmas. A 12 Days of Christmas series generates momentum and anticipation of knowing each day’s deal, which translates to higher engagement. Here is a few recommendation for this type of campaign:

Do a “kick-off” email prior to the campaign. This will alert your contact base that they should expect the emails in the coming days.

You might want to segment your list to send the campaign to your most engaged customers. Since there’s a significant increase in frequency by moving to a daily email, you don’t want to risk spiking your attrition rates by alienating contacts who would not tolerate a daily email.

In general, I’d recommend running the X Days of Deals on the brand, category, or sub-category level vs. the product-level. This casts the net wider and appeals to a greater portion of your contacts. It also works if you want to showcase your 2017 product lines as pre-orders. Use the holiday time to cash in on the Christmas fever. Running a boxing week campaign works better than a single day of sale. But make sure to have at least 2 or 3 unique sales on boxing day so your customer tune in ready to shop.

Store-wide discounts

Some online stores opt for the site-wide discounts. Those discounts usually perform well via email as the message is very clear. Having said that there are a few things to keep in mind:

Novelty: Despite having a storewide discount, customers still expect special deals on Black Friday and Boxing Day.

Duration: The length of the promotion will help shape the perception of how exclusive it is, and thus the urgency to purchase

Customer Experience: Keep it consistent and make sure your special Black Friday or Boxing Day offers to make sense. Customers might return items bought at higher prices to simply repurchase the same item at a lower price.

Seasonal Greetings

A seasonal greeting is a great email to add to your holiday’s email arsenal. This email is sent your contacts wishing them happy holidays. For one, let’s forget about sales and simply wish them happy holidays. Many companies include a special gift, perhaps a discount code on the next purchase to thank your loyal customers for the amazing year.

New Arrivals

People love novelty and those emails tend to perform well. During the holiday season, you should definitely push your new product via email marketing. Those emails not only generate excitement and engagement but it helps diversify your email content, which is crucial to maintaining contact engagement during the stretch of the holiday season.

New Year’s Sale

New Year’s is another opportunity to push a clearance sale. You could put up a dedicated landing page with slow-movers in your inventory at discounted prices. Most retailers launch right into the New Year’s sales on the day after Christmas, which is not necessarily bad. I’d say shoot for anywhere between the 27th and 31st to start and run the promotion for several days.

To finish the guide, here are some key dates to keep in mind:

Nov 22 – Happy Holidays

Nov 24 – Black Friday Sneak Peek & Early Birds

Nov 25 – Black Friday Sale

Nov 26 – Small Business Saturday/Extended Black Friday Sale

Nov 27- Black Friday Last Chance/Cyber Monday Pre-Sale

Nov 28 – Cyber Monday Sale (2 sends)

Nov 29 – Cyber Monday Extended

Dec 4 – 5 Days of Deals Kick-Off

Dec 5 – Day 1 of Deals

Dec 6 – Day 2 of Deals

Dec 7 – Day 3 of Deals

Dec 8 – Day 4 of Deals

Dec 9 – Day 5 of Deals

Dec 12 – Green Monday (Largest Online Sales Day In December!)

Dec 15 – Last Day For Ground Shipping

Dec 19 – Subscription/Nonphysical/Rush Delivery Gift

Dec 23 – E-Gifts

Dec 26 – Boxing Day

Dec 25 to Jan 5 – Twelve Days of Christmas

Dec 28 – New Year’s Clearance Sale

Jan 2nd – New Year’s Clearance Last Chance

Holidays are magic moments, keep the magic going with email marketing.

Go to our website: www.ncmalliance.com

HOLIDAY EMAIL MARKETING GUIDE The most wonderful time of the year is well on its way and email marketing can boost your bottom line.

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