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Chapter 11: Putting Words to Work
Words matter, and language is a behavior. Words have the power to motivate or deflate thoughts of hopes or dreams. Words can excite, inspire, sadden, frighten, or anger us. Words shape our perceptions and the environment around us. The importance of our word choices is critical when we are presenting speeches, especially if we are calling people to action or evoking a response from our speech. To create engaging speeches, remember "The Six C's of Oral Language" (Turner & Osborn, 2019).
Clarity
Conciseness
Color
Concreteness
Correctness
Cultural sensitivity
Below is an example of how colorful and figurative language can impact our speech writing when we combine the two for a powerful tool.
youtube
Expertvillage. (2008, April 27). Word choice for public speaking: Using figurative language in public speaking. [YouTube] Retrieved from https://www.youtube.com/watch?v=Fd_KTyJLNjY
Turner, K. J., Osborn, R., Osborn, M., Osborn, S. Public Speaking. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9780134401430/
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