#AI-powered AI-driven AI-enhanced AI-powered personalized AI-powered brand perception narratives

[technologyequality]

AI-Powered Brand Storytelling: How to Build Deep Emotional Connections

AI-Powered Brand Storytelling How to Build Deep Emotional Connections Let’s be real—people don’t fall in love with businesses. They fall in love with stories. If your brand messaging is all about features and pricing, you’re missing the point. People connect with the WHY behind your brand, not just the WHAT. And in today’s AI-driven world, storytelling isn’t just an art—it’s a science. We’ve…

[kvibestudios]

Captivate Audiences: Master Video Storytelling for Brand Success

In the fiercely competitive world of business today, video storytelling emerges as a crucial tactic for brands aiming to build lasting identities. This influential medium closes the gap between brands and their audience, crafting narratives that remain unforgettable. By creating compelling stories, companies can stir emotions and craft rich brand experiences that deeply connect with viewers.

Emotional Engagement through Storytelling

People are naturally attracted to stories that spark emotions and build connections. By infusing storytelling into video content, brands tap into this inherent human experience. A thoughtfully constructed story can build empathy, reflect shared values, and establish trust—all vital for forming enduring relationships with audiences. This emotional engagement creates a narrative-centric bond, where viewers feel closer to the brand, thus heightening loyalty.

Moreover, storytelling simplifies complex ideas within videos, making intricate details more digestible. Companies adept in this practice can convert ordinary data into captivating narratives that educate and engage audiences. This skill increases understanding of the brand's message and enhances retention of information.

Illustrating Brand Uniqueness

Standing out in the market is essential for the long-term success of a brand, and storytelling serves as a powerful tool to highlight these contrasts. Through narrative, brands can showcase their unique characteristics, such as ethos, culture, and value propositions. A compelling story not only emphasizes these differences but also leaves a lasting memory, reinforcing the brand's image in the viewer's mind.

For example, Dove's "Real Beauty" campaign shows how comprehensive storytelling can alter public perception. By showcasing real women rather than idealized versions, Dove sparked a dialogue about genuine beauty, resonating with a broad audience and solidifying the brand's commitment to authenticity.

Utilizing Visual Storytelling

Visual storytelling enriches narrative depth by using visuals, animations, and audio to communicate a brand's essence. Cinematic methods—such as slow-motion shots and carefully selected music—trigger emotions and build a compelling visual statement. This technique shapes how audiences perceive brands, leaving a lasting visual mark that surpasses traditional advertisements.

Brands excelling in this domain create a unified visual identity that enhances brand recognition. Investing in high-quality visuals and expert editing ensures a refined, consistent presentation, which is vital for building consumer trust.

An example is Airbnb's "Live There" campaign, which depicted an authentic travel narrative beyond just accommodation depictions. Through visual stories focusing on personal experiences and connections, Airbnb delivered a message that resonated strongly with its audience.

Emerging Trends in Video Marketing

To stay pertinent, brands must adapt to new trends in video marketing. A significant trend is the collaborative engagement evident in user-generated content and influencer collaborations. These efforts leverage the inherent trust and relatability of regular individuals and well-known figures, adding a genuine touch to brand stories.

Furthermore, the growth of short-form video content and AI-driven personalization signals a new era of quick yet highly tailored storytelling. These innovations promise to boost engagement by providing intriguing content that is both accessible and well-matched with viewer preferences.

Strategic Implementation of Video Storytelling

Brands seeking to harness video storytelling should consider several best practices. First, aligning storytelling with core brand values is essential. The narrative must echo the brand's identity, from visuals to messaging.

Second, following traditional narrative frameworks—comprising introduction, conflict, climax, and resolution—helps sustain viewer interest and guides them through the brand’s story. Finally, emotional impact is crucial; stories that evoke positive emotions are more likely to cultivate brand loyalty.

Additionally, brands should strive for visual harmony across various platforms, boosting brand familiarity and recall. Consistency in approach not only clarifies messaging but also nurtures the relationship between the brand and its consumers.

In the end, video storytelling is a powerful tool brands can use to cultivate enduring identities. By embedding emotional narratives, demystifying complex topics, and utilizing cinematic techniques, companies can leave a profound mark on audiences. Staying aware of evolving trends and adhering to strong practices ensures brands remain vibrant and distinctive, fostering robust identities and enduring relationships with their customers.

#VideoStorytelling #BrandIdentity #Marketing #Storytelling #BusinessGrowth

Leverage the power of video storytelling for your brand. Explore ideas at https://www.kvibe.com.

[ofirdesign]

The Role of a Real Estate Branding Agency in a Competitive Market

In an industry as dynamic as real estate, building a compelling brand is paramount. This is where the expertise of a real estate branding agency becomes indispensable. These agencies specialize in creating unique identities for real estate firms, helping them stand out in a crowded marketplace. By leveraging strategic design, storytelling, and market insights, they empower companies to establish trust and drive long-term success.

What is a Real Estate Branding Agency?

A real estate branding agency is a specialized service provider focused on crafting and implementing branding strategies tailored for real estate businesses. These agencies understand the nuances of the property market and help companies communicate their values, strengths, and expertise effectively. From logo creation to digital campaigns, they ensure every touchpoint reflects the company’s identity.

Their primary objective is to forge a connection between the brand and its audience. Whether it’s a commercial real estate firm or a luxury property developer, these agencies design strategies that resonate with the intended clientele.

The Importance of Branding in Real Estate

Branding is more than just a logo or a tagline—it’s the perception clients have about a company. In real estate, where trust and credibility play pivotal roles, branding serves as a powerful tool to establish these qualities.

A strong brand communicates reliability and professionalism. For instance, potential clients often base their decisions on how a company presents itself across platforms. A cohesive and professional brand image assures clients that they’re making a sound choice.

Moreover, branding ensures memorability. A well-defined identity helps a real estate firm stay at the forefront of clients’ minds, increasing the likelihood of future engagement.

Services Offered by a Real Estate Branding Agency

A real estate branding agency offers a diverse range of services, including:

Identity Design: From logos to color schemes, agencies create a visual language that aligns with the company’s values and goals.

Digital Strategy: They build and optimize websites, ensuring they are user-friendly and visually appealing while reflecting the company’s ethos.

Content Creation: Compelling narratives and property descriptions help convey the brand’s story and attract the right audience.

Social Media Management: Agencies curate content and campaigns to enhance the brand’s online presence and foster engagement.

Market Analysis: By understanding trends and audience preferences, they craft strategies that align with market demands.

Real-Life Impact of Branding Agencies

Several real estate companies have seen transformative results by partnering with branding agencies. A boutique firm specializing in urban developments, for example, might collaborate with an agency to highlight its focus on innovation and sustainability. Through strategic branding, the firm attracts like-minded investors and clients.

Similarly, a family-owned real estate business can use branding to emphasize its legacy and personalized approach. By showcasing its history and commitment to customer satisfaction, the business builds trust and loyalty.

Adapting to the Future

The real estate market is constantly evolving, and branding must adapt accordingly. Modern branding agencies are embracing technologies like virtual reality, drone videography, and AI-driven marketing to offer immersive and personalized experiences. Agencies that stay ahead of these trends ensure their clients remain relevant and competitive.

Conclusion

A real estate branding agency is a vital partner for firms aiming to establish a lasting impression in the market. By creating a distinct identity and fostering trust, these agencies enable businesses to connect with their audience and achieve sustained success. Investing in professional branding is not just about aesthetics—it’s about building a legacy.

For more information about Branding New Orleans and New Orleans Web Design Firm Please visit: Ofir Design.

[abiee-kay]

The Future of AI in PR: Transforming Communication Strategies

Artificial Intelligence (AI) is rapidly reshaping the landscape of Public Relations (PR). As AI technologies continue to advance, PR professionals are increasingly leveraging their potential to streamline operations, enhance data driven decision making, and foster more impactful communication strategies.

AI-Powered Content Creation

One of the most significant ways AI is transforming PR is through its ability to automate content creation. AI-powered tools can generate high-quality content, from press releases and blog posts to social media copy and video scripts. This frees up time for PR teams to focus on developing compelling narratives and crafting persuasive messages.

For example, AI can analyze vast amounts of data to identify trending topics, generate relevant keywords, and create engaging headlines. It can also draft initial drafts of content, which can then be reviewed and edited by human professionals. This not only saves time but also ensures consistency and quality across all content channels.

Data-Driven Insights and Analytics

AI-powered analytics tools enable PR professionals to extract valuable insights from large datasets. By analyzing social media conversations, news articles, and website traffic, PR teams can gain a deeper understanding of their target audience, brand perception, and campaign performance.

This data-driven approach allows PR professionals to make informed decisions, identify emerging trends, and measure the impact of their efforts. For instance, AI can track brand mentions across various platforms, analyze sentiment, and identify potential crises. This proactive approach enables PR teams to respond quickly and effectively to any issues that may arise.

Enhanced Media Monitoring and Outreach

AI-powered media monitoring tools can track mentions of a brand or client across various channels, including traditional and social media. This helps identify emerging trends, potential crises, and opportunities for proactive engagement.

Furthermore, AI can automate media outreach by identifying relevant journalists, tailoring pitches, and scheduling follow-ups. This streamlined approach saves time and increases the likelihood of media coverage.

Personalized Communication and Engagement

AI-powered personalization tools enable PR professionals to tailor messages and content to specific audience segments. By analyzing individual preferences, behaviors, and demographics, PR teams can deliver highly targeted and relevant communication.

For example, AI can be used to create personalized email campaigns, social media posts, and press releases. This personalized approach increases engagement, builds stronger relationships with key stakeholders, and drives better results.

Crisis Management and Reputation Management

AI can play a crucial role in crisis management by identifying potential crises early on, monitoring social media for negative sentiment, and developing rapid response strategies. AI-powered tools can also help PR teams track the evolution of a crisis, measure its impact, and assess the effectiveness of their response.

In addition, AI can be used to monitor brand reputation and identify potential threats. By analyzing online conversations, PR teams can proactively address any issues that may damage the brand's reputation.

Ethical Considerations and the Human Touch

While AI offers significant benefits, it's important to remember that it should be used as a tool to augment human capabilities, not replace them. PR professionals must maintain a human touch, ensuring that AI-generated content is relevant, authentic, and aligned with the brand's values.

It's also crucial to consider the ethical implications of AI, such as bias, privacy, and transparency. PR professionals must be mindful of these issues and use AI responsibly.

The Future of AI in PR

The future of AI in PR is bright. As AI technologies continue to evolve, we can expect to see even more innovative applications in the coming years. Some potential future developments include:

AI-powered creative tools: AI can be used to generate creative content, such as slogans, taglines, and ad copy.

Advanced analytics: AI can be used to predict future trends, identify emerging opportunities, and assess the potential impact of PR campaigns.

Virtual and augmented reality: AI can be used to create immersive experiences that engage audiences in new and exciting ways.

By embracing AI and leveraging its potential, PR professionals can stay ahead of the curve, drive meaningful results, and shape the future of communication.

A Noteworthy Example: 9-Figure Media

A prime example of an agency leveraging AI to revolutionize PR is 9-Figure Media. They utilize AI-powered tools to generate high-quality content, analyze audience sentiment, and optimize outreach efforts. This allows them to focus on strategic thinking and creative problem-solving while AI handles repetitive task

[anantadiai]

The Impact of Contextual Relevance in Virtual Product Placement

In today’s digital landscape, traditional advertising methods are becoming less effective as audiences grow adept at tuning out commercials. Virtual Product Placement (VPP) is emerging as a dynamic solution, seamlessly integrating branded products into digital content post-production. The key to successful VPP lies in contextual relevance—how well the product fits within the content's theme and setting. This article explores the role of contextual relevance in VPP and how companies like Anantadi are shaping the future of this advertising strategy.

Understanding Virtual Product Placement (VPP)

VPP allows products to be digitally inserted into visual content—such as films, TV shows, or streaming media—after production. Unlike traditional methods requiring physical placement during filming, VPP provides flexibility and scalability, enabling targeted advertising for different markets and regions.

Advantages of VPP

Flexibility: Products can be added or replaced after production.

Targeted Advertising: Different versions of content can feature products suited to specific audiences.

Cost-Effectiveness: No need for reshoots or on-set placements.

The Role of Contextual Relevance in VPP

Contextual relevance is critical in VPP as it ensures that placed products align with the content's tone and audience. Key benefits include:

Enhanced Audience Engagement: Natural integration increases viewer appreciation.

Improved Brand Perception: Brands benefit from positive associations.

Reduced Viewer Resistance: Relevant placements are less intrusive.

Impact on Consumer Engagement and Perception

Psychological mechanisms like the priming effect, emotional resonance, and narrative transportation drive stronger audience engagement and brand recall. Contextually relevant placements result in:

Increased Recall

Positive Attitude Changes

Higher Purchase Intentions

Anantadi: Leading VPP Solutions Provider

Anantadi specializes in comprehensive VPP solutions, ensuring seamless, contextually relevant product placements. Key services include:

Strategic Integration

Advanced Technology Utilization

Global Customization

Analytics and Insights

Challenges in Achieving Contextual Relevance

Content Mismatch: Poorly placed products can lead to negative viewer reactions.

Cultural Sensitivities: Global placements must consider regional preferences.

Technological Limitations: Advanced technology is needed for seamless integration.

Strategies to Enhance Contextual Relevance

Collaborative Content Development: Working with creators to align products with storylines.

Audience Analysis: Using analytics to understand audience behavior and preferences.

Technological Innovation: Leveraging AI for context-driven placements.

Continuous Monitoring and Adjustment: Analyzing performance to improve placement strategies.

Conclusion

Contextual relevance is the cornerstone of successful VPP, bridging the gap between storytelling and advertising. Companies like Anantadi are at the forefront of this technology, offering solutions that enhance both viewer experience and brand success.

Future Outlook

The future of VPP lies in personalized, AI-powered placements that adapt to viewer preferences, paving the way for immersive advertising experiences. With innovators like Anantadi leading the charge, the future of VPP looks promising.

This summary effectively highlights the importance of contextual relevance in VPP and showcases how companies like Anantadi are setting new standards for the industry. More Details

[abhibaj]

iTech Series Unplugged Interview with Manpreet Kour, Director, Experiential Marketing at Cvent

Manpreet Kour, Director of Experiential Marketing at Cvent, shares how she aligns marketing with GTM objectives, leverages tech solutions, collaborates with sales and customer success, and integrates AI to drive B2B SaaS growth across EMEA and APAC.

Manpreet, it’s fantastic to have you on this interview series. What initially motivated you to pursue a career in marketing?

Thank you! I’m excited to be part of this series. My marketing journey was driven by a deep fascination with understanding human behavior and the power of storytelling. From an early age, I was drawn to how brands connect with people on an emotional level, influencing their decisions and shaping their perceptions. The ability to blend creativity with strategy to craft compelling narratives that resonate with diverse audiences was something I found incredibly inspiring. This passion, coupled with a desire to make a tangible impact, led me to pursue a career in marketing. Over time, I discovered that marketing isn’t just about selling products—it’s about creating experiences, building relationships, and driving meaningful change.

Get full insights on this interview@ https://itechseries.com/interviews/itech-series-unplugged-interview-with-manpreet-kour/

How do you prioritize and align experiential marketing efforts with Cvent’s broader go-to-market (GTM) objectives in the SaaS space?

Here’s how I prioritize and align these efforts:

Understanding GTM Objectives: First and foremost, I ensure a deep understanding of Cvent’s GTM objectives, such as customer acquisition/demand gen, retention, brand awareness, or market expansion. By knowing what the company aims to achieve in a specific market or segment, I can design experiential marketing initiatives that directly support these goals.

Target Audience Alignment: I focus on understanding our target audience’s needs, preferences, and pain points. By creating experiences that resonate with them—whether it’s through interactive demos, personalized events, or immersive brand experiences—we can effectively engage and convert prospects, thereby driving the GTM strategy forward.

Integration with Sales and Product Teams: I prioritize close collaboration with Cvent’s sales and product teams to ensure that our experiential marketing efforts highlight the unique selling points of our SaaS solutions. This alignment helps create experiences that not only engage but also educate and move potential customers through the sales funnel.

Data-Driven Decision Making: I leverage data and analytics to assess the impact of our experiential marketing initiatives on the GTM objectives. By measuring key performance indicators such as engagement levels, lead generation, and conversion rates, I can continuously optimize our efforts to ensure they are driving the desired outcomes.

Consistency Across Channels: To maintain alignment, I ensure that the messaging and branding in our experiential marketing efforts are consistent with Cvent’s overall GTM campaigns. This consistency reinforces our value proposition and helps build a cohesive brand experience across all touchpoints.

“By creating experiences that resonate with our target audience—whether through interactive demos or personalized events—we can effectively engage and convert prospects.”

You attended the IMEX Frankfurt 2024 event this year. Could you share some of the key takeaways from that experience?

Attending IMEX Frankfurt 2024 was an enriching experience, offering several key takeaways that will influence our strategies moving forward:

Technology Integration in Events: One of the most prominent themes was the increasing integration of advanced technology in event planning and execution. From AI-driven personalization to immersive virtual and hybrid experiences, the industry is rapidly evolving. This trend emphasizes the importance of staying ahead with innovative tech solutions to enhance attendee engagement and streamline event operations.

Sustainability as a Priority: Sustainability was a major focus at the event, with many discussions and exhibits centered around reducing the environmental impact of events. This includes everything from eco-friendly materials to more sustainable supply chains and practices. Both clients and attendees are prioritizing sustainability, making it a crucial consideration for future events.

Diversity, Equity, and Inclusion (DEI): DEI initiatives were highlighted as critical components of successful events. There was a strong push for more inclusive event designs that cater to diverse audiences, ensuring accessibility and representation across the board. This takeaway reinforces the need to embed DEI principles into our event strategies to create more inclusive and impactful experiences.

Networking and Relationship Building: Despite the rise of digital solutions, the value of face-to-face networking was strongly reaffirmed at IMEX. Building relationships and fostering connections in person continues to be a vital aspect of the event industry. This insight underscores the importance of creating opportunities for meaningful interactions in both in-person and hybrid event formats.

Data-Driven Decision Making: Leveraging data to make informed decisions was another key theme. From understanding attendee behavior to measuring event ROI, data is becoming increasingly central to event success. This takeaway highlights the importance of incorporating robust data analytics into our event planning and marketing processes.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

How do you collaborate with Sales and Customer Success teams to ensure marketing efforts are aligned with customer needs and drive revenue growth?

Here’s how I approach this collaboration:

Regular Communication and Alignment Meetings: I make it a priority to hold regular meetings with sales and customer success teams to discuss goals, challenges, and insights. These meetings help ensure that our marketing strategies are closely aligned with the realities of customer interactions and market demands. By staying in sync, we can adapt our campaigns to address current customer pain points and opportunities.

Shared Customer Insights: I actively work with the sales and customer success teams to gather and share customer insights. This includes understanding the common objections, success stories, and feedback that these teams encounter in their day-to-day interactions. These insights are invaluable for crafting marketing messages that resonate with potential customers and for creating content that supports the sales process.

Co-Creation of Content and Campaigns: To ensure alignment, I often involve sales and customer success teams in the creation of marketing content and campaigns. This could be through brainstorming sessions, feedback loops, or co-authoring content like case studies, webinars, or white papers. Their input helps ensure that the content is not only relevant but also effectively supports the sales and retention efforts.

Lead Nurturing and Handoff: I collaborate closely with the sales team to develop and refine lead nurturing strategies. This includes defining clear criteria for when a lead is ready to be handed off to sales, ensuring that the transition is smooth, and equipping sales teams with all the necessary information to close the deal. Similarly, I work with customer success to ensure that post-sale marketing efforts, such as onboarding materials or loyalty programs, are aligned with customer needs and help drive long-term retention.

Performance Metrics and Feedback Loops: I establish shared metrics and feedback loops with the sales and customer success teams to measure the effectiveness of our marketing efforts. This includes tracking metrics like lead quality, conversion rates, customer lifetime value, and customer satisfaction. By reviewing these metrics together, we can continuously refine our strategies to better meet customer needs and drive revenue growth.

Joint Strategic Planning: Finally, I involve the sales and customer success teams in the strategic planning process for marketing campaigns. This ensures that our initiatives are designed with the end-to-end customer journey in mind, from awareness to purchase to ongoing customer success, ultimately driving revenue growth and customer satisfaction.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

In this insightful interview with Manpreet Kour, we’ve delved into the critical components that shape successful B2B SaaS growth strategies. Manpreet emphasized the importance of understanding performance metrics, consumer behavior, and the intricacies of targeting the right audience. Her approach highlights how data-driven marketing can propel companies toward sustained growth and competitive advantage.

[pixenite]

What Are Some Top Branding Phenomena Till Now In 2023

In the ever-evolving landscape of the business world, branding has emerged as a powerful and essential tool for companies to make a lasting impact on consumers. The year 2023 so far has seen a remarkable transformation in how branding is perceived and executed.

As technology advances, societal values shift, and consumer behaviors change, businesses must adapt and innovate their branding strategies. You can hire branding services in Ahmedabad to differentiate your business from the crowd. In this blog, we will delve into the branding phenomenon of 2023, exploring the latest trends, challenges, and opportunities that have shaped the branding landscape this year.

1.Purpose-Driven Branding

In 2023, consumers will be more discerning than ever, seeking meaningful connections with the brands they support. Purpose-driven branding has taken center stage as companies align their values with their target audiences. Customers are drawn to brands that champion social and environmental causes, leading to increased brand loyalty and advocacy.

Brands that genuinely embrace a purpose beyond profits have significantly gained customer trust and engagement. One of the best examples is the Dove Self-Esteem Project. The campaign shows how social media is affecting the mental health of kids. Most of Dove’s campaigns are about self-love and appreciating the real you.

2.Personalization At Scale

Thanks to advancements in data analytics and artificial intelligence, personalization has reached new heights in 2023. Brands can now deliver tailored experiences to individual customers, creating a sense of exclusivity and relevance.

From personalized product recommendations to targeted marketing campaigns, companies leverage data to foster deeper connections with their customers, resulting in increased customer satisfaction and improved brand perception. When it comes to personalization, Netflix is the best. It uses AI best with deep learning, behavioral targeting, and personalized content.

3.Augmented Reality (AR) In Branding

Augmented Reality has disrupted the branding landscape in 2023, offering immersive experiences to consumers like never before. Brands are using AR to provide virtual try-ons, interactive product demonstrations, and gamified marketing experiences.

This technology enhances customer engagement and allows brands to showcase their products in innovative and captivating ways, leaving a lasting impression on consumers’ minds. Valentino, the luxury brand, uses the app where users can sample virtual clothes in real-time from the Valentino Urban Flows Fall 2023 men’s collection and can even share looks with friends.

4.Storytelling As A Marketing Strategy

Storytelling remains a potent marketing strategy in 2023, allowing brands to connect emotionally with their audiences. Consumers are more likely to engage with a brand that tells a compelling story rather than one that bombards them with generic advertisements.

Brands are weaving narratives that resonate with their target demographics, highlighting their origins, missions, and societal impact. When it comes to storytelling, Amazon does a good job with its ad, capturing the story of a dog trying to grab the attention of family members.

5.Influencer Marketing Evolution

Influencer marketing has seen a significant evolution in 2023. Brands are now collaborating with micro-influencers with smaller but highly engaged and niche audiences. These micro-influencers often have a more genuine and authentic connection with their followers, leading to higher levels of trust and credibility in the eyes of consumers.

Also, brands focus on long-term partnerships with influencers, fostering more meaningful relationships and mutual brand loyalty. Recently Nykaa took the help of influencer marketing to launch the “Clay it Cool mask range” product. The company collaborated with micro-influencers and influencers who had a genuine interest in beauty and skincare and was a huge success on the internet.

6.Ephemeral Content Strategies

The popularity of ephemeral content on platforms like Instagram Stories and Snapchat has soared in 2023. Brands are leveraging the temporary nature of these posts to create a sense of urgency and exclusivity among their followers. The short-lived, authentic, and engaging content drives user interactions, increasing brand visibility and customer engagement.

7.Omni-Channel Branding Experience

Seamless and integrated omni channel branding experiences have become necessary for businesses in 2023. With customers transitioning effortlessly between online and offline touchpoints, brands must maintain consistent messaging, design, and customer service across all platforms.

A unified brand experience enhances brand recall and reinforces the brand’s identity in the minds of consumers. Spotify can be one beautiful example of maintaining an omnichannel branding experience. It has a web app, a mobile app, and a desktop app, and it will sync perfectly when you open all of them at the same time.

8.Sustainability As A Core Brand Value

In 2023, sustainability has transcended being just a buzzword and has become an integral part of branding strategies. Consumers are increasingly conscious of their environmental impact and expect brands to share their values.

Companies that prioritize sustainable practices and communicate their efforts transparently gain a competitive edge and attract a growing segment of environmentally-aware customers. One of the finest examples of sustainability is Tesla, as everyone knows about its electric vehicle, and sustainability plays a major role in its existence.

Conclusion

Purpose-driven strategies, technological innovations, and a focus on authentic connections with customers define the branding phenomenon of 2023. As businesses adapt to the ever-changing landscape, branding will remain a crucial element in gaining a competitive advantage.

By staying attuned to their target audience’s evolving needs and desires, brands can forge a path of success and make an indelible mark on the business world. You can contact Pixenite for all your branding needs. We are a reliable branding agency in Ahmedabad.

Article Source : https://www.pixenite.com/what-are-some-top-branding-phenomena-till-now-in-2023/

[zeencox-blog]

10 Social Media Marketing Trends to Watch Out for in 2019

Never before was a generation so virtually active than the one thriving at present. According to Statistics report, the estimated headcount of social media users around the globe is expected to rise up to 2.77 billion this very year. What does this fact show you? That the future is all about increased interactivity and co-creation.

The world of social media is constantly evolving. It may have started off on a small footing, but it has grown to become a gargantuan entity. So much so, that people now prefer consuming content by scrolling through their newsfeeds and engaging with their friends over social media channels—rather than spending their time watching TV or playing video games, as figured by Stoubos. Just observe the general lifestyle and you will find truth in this assertion.

 Facebook, Instagram, Snapchat, Twitter and other forums have become household names. This shows the power and influence that social media continues to have over the consumer circles. If the businesses and brands of today wish to expand their outreach and bring in more profits, then they need to plan their marketing strategies around this rising sun of social media. In other words, if you, as a digital marketer, wish to divert more traffic to your online domain, then you must dive deep within the pool of social media and catch your audience there.

However, with each passing year, social media incorporates new and exciting trends into its makeup, with the purpose of increasing the user involvement and refining the user experience. If you want to stay ahead of your social media game in 2019, then I suggest that you take note of these expert-predicted changes, and mold your marketing strategies accordingly. Some of them are quite subtle, while others can be termed as downright uproarious. In this post, I will be listing the top social media marketing trends which you need to watch out for in this dawning year. Check them out below.

1.  Live Video Content

You cannot exist in two places at one time, can you? No. However, with Facebook Live, you can. Yes, this ground-breaking video-push feature allows you to enjoy a rock concert while attending a business meeting simultaneously. All you have to do is gain access to a “going live” feed and you will be able to experience an ongoing performance in all its rawness, and be a part of ‘the moment’. According to Social Media Today, around 3.5 billion live videos have been broadcasted on Facebook up till now, and the trend is not about to stop in this present year. You will be seeing many brand awareness campaigns meted out through this “going live” feature, primarily due to its authentic and personalized appeal for the audiences. So, do include this marketing technique in your 2019 plan.

2.  AI-Driven Service

Artificial Intelligence or AI is the beacon of a technologically-rich future. It has already made quite an impact in the form of facial-recognition, voice-control or some such wonders across different spheres of society. Nevertheless, 2019 promises to show an even brighter picture of this advanced tech, especially in the domain of social media. Yes, this year, you can be sure to find an enhanced customer personalization, creative ad optimization and an efficient AI chatbot utilization meted out by businesses and brands on social media channels. This integration of AI into Facebook, Instagram, and alike platforms is expected to refine the way marketers meet their consumers’ expectations. Some of the most famous experts have predicted that by 2020, more than 80% of customer service queries and other commercial interactions will be sustained via powerful AI bots.

3.  Mega-Influencers

As per Jordan French, 2019 will be the year in which we will get to see an exponential rise in the presence of mega-influencers. You might have already heard of the term ‘micro-influencers’ in your digital marketing circles. These are the individuals with 5000+ user following on a social media channel, who manage to obtain a relative authority over a particular niche. In other words, their say molds the say of the general audience as regards a certain topic. Now, however, you will find people, who’ve been deemed too important for social media marketing, making headway as major or mega-influencers, like the Obama-Netflix collab in 2018. Digital marketers can get a hold of these high-profile celebrities and get a word out about their brand through them.

4.  User-Generated Content

The buying process has changed significantly since the days of brick and mortar. Nowadays, people do not simply pick up a product and purchase it right away. No, they carry out elaborate research before reaching a buying decision. This research primarily includes looking up secret discounts, comparing product prices across brands, and reading up testimonials that other customers have left after trial-and-error. These user-generated reviews and referrals really contribute to the creation of a brand’s image in the eyes of the general audience. You will experience advancement in this testimonial trend in 2019, especially over the social media channels. From a digital marketing perspective, I’d suggest you to use this UG content to promote your brand, via sharing contests and hashtag shout-outs.

5.  LinkedIn Business Profiles

Having 590 million active users as of last year, LinkedIn is considered as an ideal digital platform for entrepreneurs. Why? Because it offers easy access to serious professional circles across various domains. However, it is not as popular as those colorful, trendy and entertainment-filled channels like Instagram, Snapchat and Facebook etc. 2019 seeks to change that. Yes, if you have a proper LinkedIn business profile this year, you can be sure to see a new dimension of traffic headed your way. According to Stoubos, these profiles will emulate some of the top features of Facebook landing pages, like prominent payment getaways and links to mini sites etc. and improve them too. So, if you don’t have a LinkedIn business page, it’s the perfect time to make one over your amazing Charter Spectrum internet connection.

6.  Smtv and Vertical Video

According to comScore, an average internet user spends about 69% of his/her total media time on his/her smartphone. In addition, this parentage is only expected to elevate in the coming years with the introduction of social media television. Digital marketers need to cater to this smtv trend, which brings ‘vertical video’ to the horizon of 2019. You might have already come across IGTV (Instagram TV)—user-friendly, mobile-first and wildly popular among the current generations. Keeping this in mind, I would recommend you to allocate some budget for making promotional video content flexible enough to fit different formats across multiple platforms.

7.  Ephemeral/In the Moment Content

Although the ‘stories’ culture became popular with Snapchat, it has since then left the primary channel to spread across other social media forums, like Instagram and more recently, Facebook. Now, users, especially late Millennial and Generation Z-ers, are more interested in engaging with short-lived, in-the-moment and mobile-captured content that is relatable and easily-shareable. According to Entrepreneur, around 200 million Instagrammers use Stories each month. Digital marketers should definitely take this ‘stories’ trend into account in 2019, and create personalized promotional narratives which reel the audience in.

8.  Real-Time Response

Every business entrepreneur knows that customer satisfaction is the key to monetary success. If your clientele is not pleased with you, you cannot possibly hope to retain a place in the competitive market of the future. One of the ways you can reach the core of customer concerns is by establishing a link with them on the social media platform of your choice. 2019 is expected to bring ‘real value’ to producer-consumer relationship via a more ready inculcation of real-time response (RTR) in social media. In short, you will see brand managers giving instantaneous replies to people’s queries or grievances, left in the form of comments or private messages on Facebook and Twitter etc. This trend is hoped to aid in better brand perception, increase customer service, and promote the personalization.

9.  Transparency of Social Data

Some of the most sinister data breaches came to the surface only last year. These security compromises have significantly shaken the trust of people in social media. According to Edelman’s Barometer, more than 60% of its respondents were found to lose faith in social media enterprises in 2018. In addition, as per Ponemon’s research, Facebook got the hardest-hit out of all. However, 2019 comes with a data transparency promise unlike you’ve ever seen before. In other words, this year you will be able to experience quality engagement on social media platforms which is based on increased consumer involvement and co-creation. People will finally see how their private and confidential data is being handled by these social enterprises. This trend will do away with much of mistrust that built up last year.

10.   Music-Curation

If anything is more viral these days on social media platforms, it is those Tik-Tok videos. The well-received app hosts a whole library of curated music, which the users enact in their mobile-shot videos. This content is then shared like wildfire on Facebook, Instagram, and Snapchat, promoting the integration of social media and the world of music. You, as a digital marketer, can use this trend to your advantage, especially if you mean to target the younger demographic. Use this music app-social media collaboration to raise brand awareness.

In conclusion, if you want to supersede and outlast the tough commercial competition in the market, then do pay heed to the aforementioned social media marketing trends that are expected to surface in 2019.

[aiformarketers123]

16 Ways Artificial Intelligence Can Be Used in Marketing

Artificial Intelligence, in its most basic definition, refers to the capability of computer programs to predict and mimic human thoughts and actions. Thus, Artificial Intelligence for Marketers becomes increasingly helpful, as it allows you to better observe and predict consumer behavior and create delightful customer experiences.

AI allows for personalized communication for each consumer, which makes consumers connect with the brand better. This change in perception makes consumers feel valued, and a good customer-care experience means they will come back for more.

In addition to the above, the use of AI and AI-based tools can help marketers automate a lot of their repetitive work, become more productive, and increase their marketing ROI.

The potential of AI in marketing is massive. The applications of AI in marketing include, but are not limited to, chatbots, voice and image search, consumer profiling, etc.

In this article, we will look at 16 ways that talk about how to use AI in marketing.

Create Better Content Faster:

While AI cannot be used to write contextual pieces like Political Op-eds or an in-depth blog on industry-specific issues, it can prove useful for generating elementary content to bring in more traffic for your website.

AI can also be used for editing content. If you have ever used Grammarly, you have already been using AI in your everyday work to make your content clearer and more impactful

Here are dome AI-driven content creation tools that you can explore:

Quill – Have a marketing dashboard on data viz tools like Tableau or Power Bi that you want to summarize? Quill automatically converts your data into a story.

Wordsmith – Similar to Quill, wordsmith is another tool that generates millions of articles a year by transforming data into insightful narratives.

Articoolo – With Articoolo, all you need to do is enter your topic and word count. The tool then creates unique content from scratch, just like a human writer would!

MarketMuse First Draft – Marketmuse, an AI-powered content research and optimization tool has launched “First Draft”, which as the name indicates, automatically creates the first draft of the article, when you give it a topic with a basic brief.

Write Better Ad Copies:

Most digital advertising platforms today allow you to use multiple ad copies and then use machine learning to find the winner. Google’s Responsive Search Ads (RSA) are a perfect example of this. All you need to do is create multiple variations and the system will pick the best variations, tailored for the consumer the ad is being shown to.

But how do you know if you are coming up with the best copies for all those variations of your ads and creatives?

This where AI-driven copywriting tools like Phrasee come in. Phrasee uses data from your existing marketing campaigns to craft better data-driven messages that you can use to improve campaign efficiency.

And what’s more, the tool also understands your brand voice and ensures it is consistent on all the creatives.

Another tool that helps with coming up with the best messages to connect with your target audience, in your brand’s voice is Persado. It continuously learns from your data and keeps creating better data-driven messaging over time. And it works to create messaging across all your marketing channels.

Create a better content strategy:

Another application of artificial intelligence in marketing is using it to come up with better content strategies.

Here are some tools that can help you with creating an AI-powered content strategy:

Apart from these, MarketMuse mentioned above for content creation, also helps in building a full-fledged content strategy

Cobomba – Cobomba helps marketers with the entire content marketing process right from content recommendations to audits and planning. It also helps optimize existing content and track the performance of all your content marketing activities.

Atomic Reach: Atomic Reach uses AI to help you edit and optimize your content. It helps you create better titles and also auto-generate content summaries, which you can use for meta descriptions and social media captions

Automate repetitive tasks:

Applications of AI in marketing also include using or building programs and tools that allow you to automate tasks that were previously being done manually.

Let’s take an example – let’s say you are an SEO or content marketer and you are working on a site that has 20,000 pages, most of which have no meta description.

If you had to read content on each of these 20,000 pages and summarize it to write a meta description, it would take weeks to get this done. And you’ll be mind-numbed at the end of it!

Even if you get an army of 10 interns to do this for you, it would still take at least a week and you would also have to coordinate and follow up with each of them

A better solution here is to use an AI-powered tool to automatically generate meta descriptions for you. Smacient’s Meta Descriptions Writer Google Sheets add-on just does this – it uses AI-powered Natural Language Processing, which allows it to extract text from the given URLs and summarize it to generate a meta decsri[ptsoon

Apart from this, you can also use Python which has a lot of marketing applications to also help you automate a lot of your day-to-day boring repetitive tasks.

Target the right audiences with your ads:

Most digital advertising platforms today use machine learning to help you show the right ad to the right person at the right time and in the right context.

As a marketer, if you understand the fundamentals of how these systems work, you can use them to your advantage.

A simple example is Lookalike audiences in Facebook ads. These are audiences that Facebook builds which are similar to a source audience (custom audience) that you provide.

If you understand the fact that machine learning algorithms are only as strong as their input data (learning data), you would work to ensure that the source audiences that you use are the most powerful.

For example, if you had to create a lookalike of three custom audiences – 180-day website visitors, 180-day add-to-carts, and 180-day purchasers, which one of these would give you the most accurate lookalike? Well obviously the purchase audience (provided, the size is large enough), since these are people who have the highest probability of buying from you.

This might seem basic to those of you who are pros at performance advertising, but for those of you who are beginners, these are very important concepts to understand which will help you use the platforms machine learning capabilities to your advantage

Apart from having this understanding, you can also use tools like Albert AI to supercharge your performance advertising across platforms – search, social, and programmatic.

Use Chatbots for real-time interactions:

Chatbots are customer-interactive applications that solve consumer queries in real-time. It is not humanly possible to interact with consumers all day long and immediately respond to their queries manually. This is where the chatbot applications of AI in marketing come to a marketer’s rescue.

Consumers can use chatbots to solve multiple FAQs or any complaints they might have. This not only makes it easier for consumers to navigate through the website, but it also makes them feel valued. Since their troubles can be solved almost immediately, they are more likely to return to the same brand in the future as well.

However, chatbots need to be used with precautions. A consumer should be allowed to switch between chatbots, or human customer care executives if they so wish to. This allows for a flexible and accommodating experience for the consumers.

Tools like Mobile Monkey and TARS can help you quickly build and deploy chatbots to enhance your customer experience.

Derive better social media insights:

Markets today have to engage with customers across multiple social platforms, which makes monitoring it all very challenging. And deriving actionable insights is all the more challenging.

AI-powered social intelligence tools like Link fluence help track brand equity, detect social trends, monitor online reputation, and also identify the best social influencers to amplify the barn message.

Ensure your ads are showing in the right places:

Sifting through placement reports in Google Ads and other platforms to find placements that perform and exclude those that are not, can be a mammoth task, especially when you have hundreds of thousands of placements to analyze.

AI to the marketers’ rescue! Contextual intelligence tool GumGum uses computer vision and natural language processing to scan images, videos, audio, and text and ensure ads are served dynamically, where users are most likely to see them. It also ensures brand safety by preventing ads from showing on sites that could harm your brand’s reputation.

Use voice search to your advantage:

Voice Search allows consumers to simply voice their queries into their digital devices, without having to type it out.

With voice-activated services like Alexa, Siri, Google Home, etc on the rise, marketers can leverage these to create voice-focussed experiences for their target audience.

This would include optimizing for the answer box on search as well as creating Google Home Actions and Alexa Skills.

Automate SEO processes:

A lot of day-to-day SEO processes involve a lot of manual repetitive work.

Apart from the example of writing meta descriptions mentioned above, there are many other tasks, where using AI can help.

For example, we all know how important internal linking is to SEO. Let’s say you have started working on a new SEO project and want to get ideas on which internal pages you could link to. If you are not too familiar with the site and its contents, this could take you a very long time. A tool like Smacient’s Interlinking Opportunities Finder can help you save a ton of time. All you need to do is enter the page URL and the tool would suggest relevant anchor text and pages it could link to.

Another use case is paraphrasing. When you have to create multiple variations of text on your pages, to prevent duplicate content issues – you could use Natural Language Processing algorithm to your advantage and get the same done much faster than getting a team of people to do it.

Profile your audience better:

Customer Profiling refers to marketers making extensive profiles on their customers, by extracting and analyzing as much data about them as possible. These profiles include data like their demographics, expectations, beliefs, behavioral patterns, etc.

These data points can be used to analyze the customer’s purchasing patterns, and then group customers on the basis of shared patterns. These groups, called segments, can be used to create customized communication strategies with the customers, to identify target audiences, to predict the purchase decisions a group might make, and then use that knowledge to come up with strategies that increase average customer purchase value, and so on.

Leverage predictive analytics:

While it is important for businesses to gain new customers, it is also equally, if not more, important for them to keep their existing consumer base. Statistically, strategies to get new customers cost more than keeping the pre-existing customers happy. Marketers can work out how to use AI in marketing by using predictive analytics – that is to say, you can use available data and common trends to predict if any of your existing customers are on their way to stop using your product/service. You can then deploy tactics to keep them engaged / happy and prevent them from leaving.

Apart from predicting customer churn and reducing it, you can also use tools like Pattern89 to predict which creatives would work, even before you launch your campaign! Imagine how much marketing money this could save you if you didn’t have to run an A/B test and wait for the data to help you find the winner. All that money and time spent testing could now be deployed elsewhere to increase your marketing ROI.

Create personalized website experiences:

Another way to use artificial intelligence in marketing is by making the website experience itself something that is suited to the consumer’s taste.

You could ensure that each site visitor gets content based on their past interactions on the site. This keeps them engaged and makes them want to come back for more.

Imagine what your website could do if it recommended content to your users, just like how Netflix does – in a highly personalized manner!

A tool that helps here is Path Factory, which creates AI-driven content journeys based on the individual’s content consumption data.

Create hyper-personalized emails:

Artificial Intelligence can be used to compose personalized emails for one-on-one interactions with customers.

Dell reported a very high return on investment rate after employing artificial intelligence in marketing for their emails. Doing so involved dividing their wide consumer base into multiple segments – based on their purchase patterns, age group, and other such data which would impact their buying decisions. These segments were then sent customized emails and newsletters with headlines and subject details that were most suited to catch their attention. Once a target audience had been set, Dell could further entice them with customized discounts and offers. After employing this AI technology, Dell reported an increase in both click-through rates and conversions.

Customized emails not only provide consumers with deals best for them, thereby increasing chances of them remaining loyal buyers, but also provides a human element in an otherwise technical industry. This human element, which can make consumers feel valued can be all the difference between customers who return for further purchases and customers who don’t.

An example of a tool that helps with this is Rasa IO, which helps brands create “Smart Newsletters” to boost customer engagement and sales

Qualify your leads and nurture them:

As a marketer, one of your key goals is to send quality leads to the sales team and also nurture those leads until they convert.

Exceed AI is an AI-powered lead conversion automation platform that automatically qualifies your leads by asking them relevant qualifying questions in human-like conversations, before passing them on to sales.

This could help bring sales and marketing in perfect alignment and grow revenues for the organization.

Create unique marketing campaigns

With every brand trying to engage customers on digital media, there is a lot of noise and clutter out there.

If you want your marketing campaigns to drive real impact you would need to be creative and unique.

If you think creativity is only within the ambit of humans, think twice! You could use AI to your advantage when it comes to creativity as well – take a look at this example from Nutella in Italy. The Nutella Unica campaign used AI to generate millions of unique package designs which acted as prized collectibles, that consumers rushed to buy. Apart from driving sales the campaign also created a lot of social media chatter that helped the brand drive awareness and recall.

Conclusion:

In this day and age, when consumers are spoilt for choice between multiple brands in the market, it becomes necessary to make them feel valued in order to ensure their loyalty

Human capital alone is no longer enough to drive delightful customer experience in the fast-paced world that we live in. With the pace only going to increase, it is important for marketers to realize that it is not marketers vs AI but marketers plus AI that would allow marketers to be more productive, drive better impact, and improve marketing ROI while ensuring that our marketing campaigns continue to have the most important human touch.

Content has been taken from- https://bit.ly/3jy3tCM