#AMPScript

[codinix]

Salesforce Marketing Cloud Developers: How Essential They Are for Businesses 

Since our world is now more digital, businesses increasingly rely on advanced marketing tools. They always hunt for ways to deliver more personalized experiences for their customers.  

There are various platforms out there that can help in this regard. However, Salesforce Marketing Cloud (SFMC) is always considered one of the most powerful and versatile platforms. 

To use it to its fullest potential without running into a single unexpected disaster, companies need experts called Salesforce Marketing Cloud Developers. These experts create and manage marketing campaigns that help businesses grow from the ground up. But how, let’s find out. 

The Role of a Salesforce Marketing Cloud Developer 

A Salesforce Marketing Cloud Developer is the one who’s wholly responsible for implementing and optimizing marketing campaigns within the Salesforce Marketing Cloud platform. 

They do things like creating special tools, connecting other programs, and setting up automatic systems to make marketing better. They work with marketing teams to make sure every technical aspect is in sync with the operations and gets the results they want. 

Let’s check how these Marketing Cloud Developers help businesses: 

1. Making Custom Solutions: Salesforce Marketing Cloud Developers build special tools just for a business. They create custom email designs, webpages, and forms that match what the business wants. Their hands-on experience with special computer codes (AMPscript and SSJS) makes marketing campaigns work better. 

2. Integration and Data Management: Salesforce Marketing Cloud helps manage customer information. Developers take data from different places, like customer databases and online stores, and put it into the Marketing Cloud. They make sure the data is correct and sorted so businesses can use it for their marketing. 

3. Making Things Happen Automatically: Developers can set up special systems that work automatically. They may deploy products like Automation Studio, Email Studio, and Journey Builder to create and implement automated workflows. Businesses may increase response rates with these right individuals at the right time. 

4. Managing and Enhancing initiatives: Developers collaborate around the clock with marketing teams to ensure the success of their initiatives. They check to see how the campaigns are doing and make changes to make them better. At the last moment, they will ensure emails are delivered properly, and the right people see the messages. 

5. Keeping the Platform Running: Besides creating new things, these developers also take care of the platform. They fix problems, update the system, and make sure everything works well. They also assist marketing teams in effectively using the platform and its features. 

Essential Skills for a Salesforce Marketing Cloud Developer 

Salesforce Marketing Cloud Developers need to know a lot about multiple things for this role: 

1. Coding Skills: Cloud developers should know how to code using common languages like HTML, CSS, and JavaScript. These are important for making custom emails, web pages, and cool interactive content. They also need to know AMPscript and SSJS, which are special tools used in Salesforce. 

2. Experience with Salesforce: Knowing how other Salesforce tools work, like Salesforce CRM, helps developers make everything work together smoothly for better marketing. 

3. Data Management: Handling data well is important for good marketing. Developers should know how to use SQL and organize data to manage customer information in the Marketing Cloud. 

4. Understanding Marketing: Besides technical skills, developers should also know about marketing. They should understand how to map out customer journeys, segment audiences, and personalize campaigns to connect with customers. 

5. Problem-solving: Marketing often needs quick changes based on how things are going. Developers need to be good at solving problems and using data to make campaigns better. 

Conclusion 

Salesforce Marketing Cloud Developers are very important for making modern marketing successful. They create custom tools, manage important data, and make sure everything runs smoothly. This helps businesses stay strong in the online world. Well, you can take Codinix Technologies as an example, and see how their developers are helping businesses reach their potential. 

[saleforce]

Salesforce Marketing Cloud Developer Toolbox: Essential Resources and Tools

In the dynamic realm of digital marketing, Salesforce Marketing Cloud stands out as a powerful platform that empowers businesses to create personalized and engaging customer experiences. For developers working within this ecosystem, having the right set of resources and tools is essential. In this blog, we explore the must-have elements in a Salesforce Marketing Cloud Developer’s toolbox.

1. Salesforce Developer Console:

The Salesforce Developer Console is the go-to integrated development environment (IDE) for Salesforce Marketing Cloud developer. It provides a centralized space for coding, testing, and debugging AMPscript, SSJS, and other scripting languages.

2. Trailhead:

Salesforce’s Trailhead is an excellent learning platform with interactive modules, trails, and projects specific to Marketing Cloud development. It’s an invaluable resource for both beginners and experienced developers to enhance their skills and stay updated on the latest features.

3. AMPscript Language Guide:

As the scripting language used in Salesforce Marketing Cloud, AMPscript is fundamental for dynamic content and personalization. The official AMPscript Language Guide serves as a comprehensive reference, offering syntax details, functions, and examples.

4. SFMC Developer Documentation:

Salesforce Marketing Cloud’s official documentation is a treasure trove of information for developers. It provides in-depth insights into APIs, scripting languages, data models, and best practices, ensuring developers have the necessary information at their fingertips.

5. Stack Exchange and Community Forums:

Engaging with the Salesforce Marketing Cloud community is crucial for developers. Platforms like Salesforce Stack Exchange and the Trailblazer Community Forums offer spaces to ask questions, share insights, and learn from other experienced developers.

6. Content Builder:

Content Builder is a key tool within Salesforce Marketing Cloud for creating, managing, and delivering content across channels. Developers should be well-versed in utilizing Content Builder to ensure seamless integration of dynamic content into their campaigns.

7. SSJS (Server-Side JavaScript):

Understanding and mastering Server-Side JavaScript (SSJS) is essential for developers working with Marketing Cloud. SSJS allows developers to create complex, server-side logic to enhance the functionality of their campaigns.

8. Git and Version Control:

Implementing version control, preferably with Git, is crucial for tracking changes and collaborating on Marketing Cloud projects. Platforms like GitHub or Bitbucket can be integrated to manage and version code effectively.

Conclusion:

Equipping yourself with the right resources and tools is pivotal for success as a Salesforce Marketing Cloud developer. Whether you’re diving into the world of AMPscript, exploring APIs, or collaborating with the vibrant developer community, building a comprehensive toolbox will empower you to create impactful and personalized marketing experiences. Stay curious, keep learning, and make the most of the versatile Salesforce Marketing Cloud Developer toolbox at your disposal.

Ready to elevate your marketing strategies with Salesforce Marketing Cloud? Unlock the full potential of this powerful platform by partnering with Cloud Analogy, your trusted Salesforce Marketing Cloud consultant. Our team of experienced consultants is dedicated to tailoring Marketing Cloud solutions to meet your unique business needs. Whether you’re looking to optimize your campaigns, implement personalized customer journeys, or enhance your overall marketing efficiency, Cloud Analogy is here to guide you every step of the way. Transform your marketing landscape with the expertise of a Salesforce Marketing Cloud consultant from Cloud Analogy. Contact us today and let’s embark on a journey of marketing excellence together!

[doberty]

Problem with AMPScript Lookup() in Cloud Pages

I have recently stumbled upon a particular limitation in SFMC AMPScript Lookup() function that I thought was interesting to markdown and share.

Namely, I was trying to look up a field in my data extension in a very ordinary way, checking that every field and data extension existed, but Lookup() would make my Cloud Page hang in the preview or throw Error 500 when published. It was a peculiar situation.

In the SFMC database, the lookup key field does not have an explicit length limit. It might have been the first time I've seen this, but it appears the UI allows the creation of MAX length fields by setting length to "-1".

Given the database SFMC is running on, the MAX equivalent for a text field is going to be 4000 characters. We may be able to work around this error by creating text fields with length set explicitly to that number, which achieves the same result or use another lookup key that has the length defined, which is what I ended up doing.

I took that expression and placed it in a CloudPage in a test account and was able to do a lookup on a text field of length 4000. Meanwhile, the preview wouldn't even load when I set the field length implicitly.

To cut a long story short, after some research and a chat with Salesforce support, I concluded the following:

"The Data Extension Key field for a Lookup function call is invalid. The key field has a MAX or unlimited length. Fields with MAX or unlimited length cannot be used as keys."

var @acid, @email, @dateOfBirth 

set @acid = AttributeValue("acid") 

if not empty(@acid) then   

set @email = Lookup("MAIN SUBSCRIBER", "EMAILADDRESS", "ACIDKEY", @acid)   

set @dateOfBirth = Lookup("MAIN SUBSCRIBER", "BIRTHDATE", "ACIDKEY", @acid) 

endif

[huywho]

Add Anchor "Jump" Tags To Email

A Jump Link is used when the destination anchor of a link is an element within an HTML document.

In Email, be sure all jump links have the appropriate id AND name value so it jumps to the correct content containing that same value in the href attribute on every email client.

<a href="#JumpLinkSection" alias="Jump Link">Jump To Jump Link Section</a>

The value must contain a pound sign(#) before the value name in the href field

<td align="center" valign="top" id="JumpLinkSection"><a href="http://replace.com" name="JumpLinkSection" alias="Jump Link Section">This is the Jump Link Section!</a></td>

The id attribute must be in the <td> tag containing the jump content

The name attribute must be within the <a> tag containing the jump content

There are certain clients that support either the id or name attribute and some that support no anchor links at all such as AOL and Android 2.3.

Sources:

W3C Recommendations

Campaign Monitor - Tips & Resources

[cloudprism12]

Salesforce Marketing Cloud Developer - Cloudprism Solution

Cloudprism Solution seeks a skilled Salesforce Marketing Cloud Developer to join its team. The ideal candidate will have experience with Marketing Cloud APIs, AMPscript, and SQL. As a Salesforce Marketing Cloud Developer at Cloudprism Solution, you will work with clients to develop and implement marketing automation solutions to drive engagement and revenue growth.

[nehadeep]

Salesforce marketing cloud consultant

Salesforce marketing cloud consultant

The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns.

The Salesforce Certified Marketing Cloud Consultant candidate has the experience, skills, knowledge, and ability to:

Incorporate different tools such as segmentation, automation, tracking, and analytics to make data driven decisions to optimize email campaigns.

Troubleshoot and solve basic platform issues.

Write basic SQL, including join statements.

Utilize scripting for use in messaging and CloudPages (AMPscript, Guide Template Language, Server-Side Javascript).

Configure account setup and administration (Business Units, roles and permissions, profiles, SAP, RMM, Users, subscriber filters, SFTP).

Configure data (data extensions, Contact Builder).

Manage unsubscribes (custom Preference Center).

Define and execute email data interactions (import, data extracts, file transfers).

Configure automation.

Understand Web Service offerings.

Manage and troubleshoot Marketing Cloud Connect.

Configure Distributed Marketing.

Understand the Contact Delete process.

Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.

A candidate for this exam is not expected to know Social Studio, Audience Builder, or Pardot.

Recommended but not required - Salesforce Certified Marketing Cloud Email Specialist and Marketing Cloud Developer.

About the Exam

Read on for details about the Salesforce Certified Marketing Cloud Consultant exam.

Content: 60 multiple-choice/multiple-select questions, up to 5 unscored questions*

Time allotted to complete the exam: 105 minutes

Passing score: 67%

Registration fee: USD 200, plus applicable taxes as required per local law

Retake fee: USD 100, plus applicable taxes as required per local law

Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment.

References: No hard-copy or online materials may be referenced during the exam.

Prerequisite: Salesforce Certified Marketing Cloud Administrator credential

Exam Outline

The Salesforce Certified Marketing Cloud Consultant exam measures a candidate’s knowledge and skills related to the following objectives. A candidate should have hands-on experience with administering and configuring Marketing Cloud and demonstrate the knowledge and expertise in each of the areas below.

Discovery and Architecture: 16%

Integration: 20%

Account Configuration: 12%

Automation: 20%

Data Modeling and Management: 21%

Messaging: 11%

Buy Salesforce marketing cloud consultant exam latest dumps.

1. https://allrecentdumps.com/product/salesforce-marketing-cloud-admin-dumps/

2. https://onedumps.com/product/salesforce-marketing-cloud-consultant-su21-summer-21-dumps/

3.

https://directdumps.com/product/salesforce-marketing-cloud-admin/

[jobsaggregation2]

Salesforce Developer with Marketing

Role : Salesforce Developer Location : NYC Must have Marketing Cloud & Social Cloud exp Work on Java Script & Salesforce Krux DMP   Required Experience: ?             4+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Data Extensions and AmpScript. ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment ?             Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com ?             Manage email marketing campaigns for Affinity business segments, including solicitation and retention efforts ?             Analyze and report results that will drive further optimization for email performance ?             Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred) ?             Experience with MS Sql queries. ?             Experience with Java Script. ?             Experience with standard Internet and email technologies and protocols ?             Experience with creating and editing CSS and HTML, for email template design ?             Experience with responsive design website and email layouts, for optimal mobile experiences ?             Experience with Audience Builder and Interactive Studio ?             Experience with Salesforce Krux DMP a plus ? now called Audience Studio ?             Experience with Social Cloud a plus ?             Continually enhance customer experiences using Salesforce Command Line Interface (CLI) Marketing Cloud automation   Reference : Salesforce Developer with Marketing jobs from Latest listings added - JobsAggregation http://jobsaggregation.com/jobs/technology/salesforce-developer-with-marketing_i10407

[nox-lathiaen]

Salesforce Developer with Marketing

Role : Salesforce Developer Location : NYC Must have Marketing Cloud & Social Cloud exp Work on Java Script & Salesforce Krux DMP   Required Experience: ?             4+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Data Extensions and AmpScript. ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment ?             Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com ?             Manage email marketing campaigns for Affinity business segments, including solicitation and retention efforts ?             Analyze and report results that will drive further optimization for email performance ?             Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred) ?             Experience with MS Sql queries. ?             Experience with Java Script. ?             Experience with standard Internet and email technologies and protocols ?             Experience with creating and editing CSS and HTML, for email template design ?             Experience with responsive design website and email layouts, for optimal mobile experiences ?             Experience with Audience Builder and Interactive Studio ?             Experience with Salesforce Krux DMP a plus ? now called Audience Studio ?             Experience with Social Cloud a plus ?             Continually enhance customer experiences using Salesforce Command Line Interface (CLI) Marketing Cloud automation   Reference : Salesforce Developer with Marketing jobs Source: http://jobrealtime.com/jobs/technology/salesforce-developer-with-marketing_i11121

[saleforce]

How to Write AMPscript for Salesforce Marketing Cloud

Introduction

Salesforce Marketing Cloud is a strong stage that permits organizations to successfully oversee and enhance their promoting endeavors. One of the fundamental parts of Promoting Cloud is AMPscript, a prearranging language intended to customize and improve email content and collaborations. With AMPscript, advertisers can powerfully alter messages, make restrictive substance, and recover information from different sources. In this blog, we’ll investigate the nuts and bolts of AMPscript and give reasonable tips on the most proficient method to compose successful AMPscript code for Salesforce Advertising Cloud.

Understand the Fundamentals of AMPscript Before diving into writing AMPscript, it’s crucial to understand its basic structure and functionalities. AMPscript is a server-side scripting language that follows a specific set of rules and functions. It uses a combination of personalization strings, functions, and system variables to manipulate data and generate dynamic content.

Personalization strings: These allow you to insert data fields from your data extension directly into your email content. For example, to display a subscriber’s first name, use %%First_Name%% within your email.

Functions: AMPscript has a wide array of functions that enable complex data manipulation, including logical operations, data lookups, and text formatting. Familiarize yourself with these functions to leverage the full potential of AMPscript.

System Variables: These predefined variables store information related to email sends, subscribers, and other contextual data. Examples include _SubscriberKey and _EmailAddress.

Plan Your Data Model and Data Extensions A well-structured data model is the foundation of successful AMPscript implementation. Before writing AMPscript, ensure that your data is organized into logical data extensions. These extensions should contain relevant fields with accurate data for personalization.

For personalization, use AMPscript An important component of successful email marketing is personalization. Use the personalisation strings provided by AMPscript to insert dynamic material that is specific to each recipient. For instance, you may include subscriber-specific information in the subject line, greeting, or full email body.

Dear %%First_Name%%,

We have a special offer just for you! Check out our latest products tailored to your preferences.

Employ Conditional Statements Conditional statements in AMPscript allow you to tailor the content based on certain conditions. This is valuable when you want to display different content based on subscriber attributes or preferences.

%%[IF Gender == “Male” THEN]%% Dear Mr. %%Last_Name%%, %%[ELSE]%% Dear Ms. %%Last_Name%%, %%[ENDIF]%%

Retrieve Data with Lookup Functions AMPscript’s lookup functions enable you to fetch data from data extensions and other sources to personalize your content further. Use the LookupRows and Lookup functions to retrieve specific rows or values based on specific criteria.

%%[ VAR @orderID, @orderData SET @orderID = “12345” SET @orderData = LookupRows(“OrderDataExtension”, “OrderID”, @orderID) ]%%

Handle Errors Gracefully While writing AMPscript, ensure that you handle potential errors gracefully. Use try-catch blocks to catch and manage exceptions, especially when performing data lookups or processing complex operations.

%%[ TRY { /* Your AMPscript code here */ } CATCH { /* Error handling code here */ } ]%%

Test and Validate Your AMPscript Always thoroughly test your AMPscript code before sending it to your entire subscriber base. Utilize Salesforce Marketing Cloud’s preview and test functionality to check if the personalization and conditional logic work as intended.

Conclusion

Within Salesforce Marketing Cloud Developer, AMPscript is a potent technology that gives marketers the ability to design highly customised and captivating email campaigns. You may provide targeted and pertinent material to your subscribers by comprehending the foundations, organising your data model, and utilising AMPscript for customization, conditional statements, and data retrieval. To get the most out of this flexible scripting language and increase your effectiveness with email marketing, keep in mind to properly test your AMPscript and always develop your abilities.

Unlock the Potential of Your Marketing Efforts with a Salesforce Marketing Cloud Consultant! Boost Engagement, Personalize Campaigns, and Maximize ROI. Hire a Salesforce Marketing Cloud Consultant Today!

While writing AMPscript, ensure that you handle potential errors gracefully. Use try-catch blocks to catch and manage exceptions, especially when performing data lookups or processing complex operations.

[huywho]

Set a Variable for an Expiration Date

You can make an expiration date a variable that changes based on send date with AMPScript. Just use the DateAdd function to increase the date however far you need to:

set @expiration_date = DateAdd(Now(), "14", "D")

This makes the expiration date 14 days after the send. So if the email deploys 7/01/2017 it will have an expiration date of 7/15/2017.

[simplemlmsponsoring]

New Post has been published on http://simplemlmsponsoring.com/attraction-marketing-formula/social-media-marketing/a-smart-approach-to-email-personalization-explained/

A Smart Approach to Email Personalization Explained

Marketers tend to see email personalization as a clue to the higher effectiveness of email campaigns and use it massively. But we believe that a wise approach to email personalization gives better results from a cost-effectiveness viewpoint. We intend our article to unfold from good old bulk emailing to sophisticated email personalization in order to show how different techniques work depending on the email type and purpose. We are going to give the theory of our approach and add a pinch of practice to explain how our ideas can be implementedin popular marketing tools.  

When to go Bulk

There are messages intended for the whole customer base, and a one-size-fits-all approach works just fine for them. These are emails that don’t contain product offers and individual or segment-oriented promotions. For example, marketers don’t risk the effectiveness of their efforts bulk sending emails that promote holiday campaigns (e.g., pre-announcing the Black Friday campaign) or purely informational messages (e.g., notifying about scheduled maintenance works on a website). 

For such mass emailing, marketers don’t need to scrutinize their audience and think over criteria for segmentation – their aim isto communicate certain information relevant to all customers. They considerably save time by designing one email for that. Continuing with the example of the Black Friday campaign, marketers may start it with the first bulk email outlining to-the-point information (e.g., timeframes). 

How to implement. The key steps for bulk emailing are similar for most email marketing tools. Let’s take them in MailChimp:

Adding a subject line. Along with a commonly agreed rule of making a subject line catchy, in the case of the Black Friday announcement, marketers can specify the date of the campaign startthere. Even if subscribers don’t open the email, they are more likely to notice the date when checking their email box. Designing an email. In addition to creating the email content itself, this step includes a possibility to preview the email on different screen sizes and test it.

When to Personalize Emails 

We start looking into capabilities of marketing software to leverage the customer information and target an email campaign to a specific subscriber. As far as email personalization varies in sophistication, we will differentiate basic personalizationthat marketers can manage on their own and advanced personalizationwhere they may need expert help (you will see how the knowledge of a scripting language is requiredin Salesforce Marketing Cloud for content personalization). In fact,marketers can engage both levels for noticeable results. 

Basic Level of Personalization

On the basic level, email personalization focuses first and foremost on improving open rates. It suits most types of messages where you intend to talk directly to a customer like in welcome emails, surveys, newsletters. 

We offer marketers to resort to a set of easy-to-implement techniques to personalize emails. 

Giving a client’s name in the subject line makes an email stand out from dozens of others in the inbox and promises to increase open rates of emails by 22%.  Similarly, addressing a customer by name in the email body is what makes an email sound more personal and builds customer trust.  Changing a company’s name in the From section to a specific personal namecan give an increase of up to 35% in open rates. A possible use case of this technique is sending emails to customers from a sales representative who currently works with them.

The task of personalizing the subject line, the From section and an email body would take loads of time and manual work if not automated by modern email marketing software.   

How to implement. We have chosen to show the described personalization techniques implemented in Microsoft Dynamics for Marketing, a marketing automation application that covers email marketing too. When designing an email, marketers add the dynamic content that connects to customer records. For that, they use the Assist Edit button “</>” available on the text formatting toolbar when a text element in the graphical designer is selected. The system will automatically change the dynamic content in line with the information from the customer record once the email is sent.   

Advanced Level of Personalization

On the advanced level, email personalization becomes a game changer as we talk now about tailoring the email content to customer segments or even each recipient. Thiscalls for putting vast customer data into action – marketers might need personal information (age, gender, place of residence, etc.), shopping history, purchasing preferences, and wish lists to create truly valuable emails for customers. 

When marketers integrate a customer’s purchasing and browsing history into their email marketing, they stay relevant to a customer’s interests with one-to-one targeted content. As they talk the same language with customers, they upsellmore effectively. For example, marketers can send a selection of evening dresses and accessories to a customer who has searched for them recently but didn’t purchase.  Marketers achieve higher click-through rates for emails announcing new arrivals or sales campaigns when they engage customer segmentation and show relevant product recommendationsto customers. For example, they can personalize a summer sale email campaign for female and male audience segments. 

How to implement. If marketers entrust their email marketing to Salesforce Marketing Cloud, they will have access to advanced email personalization. We suggest them to think over an email marketing strategy and engage Salesforce consultants to implement it. There are two steps to take:

Create Data Extensions where customer datais stored. When sending an email, the system will connect to these Extensions to render the email content for each customer.

Add personalized content to an email. Depending on whether segment-based or subscriber-by-subscriber personalization is needed, dynamic content blocks or AMPscript are used respectively. In dynamic content blocks, marketers define a rule of how the content is rendered (for example, a gender-based rule). This doesn’t require technical expertise, so marketers can do it on their own. Meanwhile, the knowledge of AMPscript, a proprietary content scripting language of Salesforce Marketing Cloud, is a must for more sophisticated personalization (for example, for product offerings tailored to each recipient).

Personalize Wisely

Personalization has long become a buzzword in the email marketing realm. While we fully support the intention of companies to develop more effective communication with customers via emails, we still believe in a selective approach to the level of personalization, which depends on the email type and goal. Thus, marketers don’t need to tailor-make every single message and shy away from mass emailing – planning and creating personalized emails isn’t worth the effort when the same information is intended for all customers. At the same time, they win customer trust and interest when they create one-to-one content in emails with product offerings. 

Download a Sponsored Marketing Whitepaper: The Relevancy Ring: ESP Buyer’s Guide

The Email Service Provider (ESP) has matured and continues to adapt to meet marketer aspirations. Download Now

The post A Smart Approach to Email Personalization Explained appeared first on martech zone.

Read more: tracking.feedpress.it

[cvwing1]

Salesforce Developer with Marketing

Role : Salesforce Developer Location : NYC Must have Marketing Cloud & Social Cloud exp Work on Java Script & Salesforce Krux DMP   Required Experience: ?             4+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Data Extensions and AmpScript. ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment ?             Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com ?             Manage email marketing campaigns for Affinity business segments, including solicitation and retention efforts ?             Analyze and report results that will drive further optimization for email performance ?             Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred) ?             Experience with MS Sql queries. ?             Experience with Java Script. ?             Experience with standard Internet and email technologies and protocols ?             Experience with creating and editing CSS and HTML, for email template design ?             Experience with responsive design website and email layouts, for optimal mobile experiences ?             Experience with Audience Builder and Interactive Studio ?             Experience with Salesforce Krux DMP a plus ? now called Audience Studio ?             Experience with Social Cloud a plus ?             Continually enhance customer experiences using Salesforce Command Line Interface (CLI) Marketing Cloud automation   Reference : Salesforce Developer with Marketing jobs from Latest listings added - cvwing http://cvwing.com/jobs/technology/salesforce-developer-with-marketing_i14147

[linkhello1]

Salesforce Developer with Marketing

Role : Salesforce Developer Location : NYC Must have Marketing Cloud & Social Cloud exp Work on Java Script & Salesforce Krux DMP   Required Experience: ?             4+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Data Extensions and AmpScript. ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment ?             Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com ?             Manage email marketing campaigns for Affinity business segments, including solicitation and retention efforts ?             Analyze and report results that will drive further optimization for email performance ?             Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred) ?             Experience with MS Sql queries. ?             Experience with Java Script. ?             Experience with standard Internet and email technologies and protocols ?             Experience with creating and editing CSS and HTML, for email template design ?             Experience with responsive design website and email layouts, for optimal mobile experiences ?             Experience with Audience Builder and Interactive Studio ?             Experience with Salesforce Krux DMP a plus ? now called Audience Studio ?             Experience with Social Cloud a plus ?             Continually enhance customer experiences using Salesforce Command Line Interface (CLI) Marketing Cloud automation   Reference : Salesforce Developer with Marketing jobs from Latest listings added - LinkHello http://linkhello.com/jobs/technology/salesforce-developer-with-marketing_i11225

[linkhellojobs]

Salesforce Developer with Marketing

Role : Salesforce Developer Location : NYC Must have Marketing Cloud & Social Cloud exp Work on Java Script & Salesforce Krux DMP   Required Experience: ?             4+ years of experience with Salesforce Marketing Cloud (ExactTarget) including Journey Builder journey creation, Data Extensions and AmpScript. ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             2+ years of experience with Salesforce Sales Cloud, including deep experience with managing Campaigns using the Campaign and Campaign Members objects, direct mail integration/data management, and social media/customer service integration ?             Expertise on Salesforce Marketing Cloud Connect integration management ?             Strong written and oral presentation skills and success interacting with senior-level executives in a corporate environment ?             Collaborate with Marketing team to execute CRM strategies, including customer journeys and ongoing nurturing using Salesforce.com ?             Manage email marketing campaigns for Affinity business segments, including solicitation and retention efforts ?             Analyze and report results that will drive further optimization for email performance ?             Certifications in Salesforce products (Salesforce Certified Administrator, Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Social Specialist preferred) ?             Experience with MS Sql queries. ?             Experience with Java Script. ?             Experience with standard Internet and email technologies and protocols ?             Experience with creating and editing CSS and HTML, for email template design ?             Experience with responsive design website and email layouts, for optimal mobile experiences ?             Experience with Audience Builder and Interactive Studio ?             Experience with Salesforce Krux DMP a plus ? now called Audience Studio ?             Experience with Social Cloud a plus ?             Continually enhance customer experiences using Salesforce Command Line Interface (CLI) Marketing Cloud automation   Reference : Salesforce Developer with Marketing jobs from Latest listings added - LinkHello http://linkhello.com/jobs/technology/salesforce-developer-with-marketing_i11225

[jobsball]

job alert

Email Campaign Manager - AMPScript/Salesforce #Sales #jobs #UK #London Apply Now at https://t.co/xQFWX9DMLg

— Jobsball (@JobsBall) November 1, 2017

from Twitter https://twitter.com/JobsBall November 01, 2017 at 06:52AM via IFTTT

[jobsaggregation2]

Email Developer

Email Developer Cincinnati, OH, 45202 Duration: 6 months, Job Description: The email developer is responsible for the hands-on coding, building and testing of customer-facing dynamic HTML email communications. They will be responsible for development of a comprehensive email program, entailing all aspects of email best practices including targeted or segmented content, personalized content and automated trigger emails. The role requires strong organizational, execution and analytical skills, and extensive knowledge of email marketing including deliverability, email design or and development, email KPI's, CAN SPAM among other operational best practices. Experience in executing new email campaigns from initial concept through end to end coding within email service provider platform Work with creative team and digital marketing team to manage email campaigns and continuously optimize based off the calendar and cadence Q/A all aspects of emails (copy, links, tracking, UX, etc.) prior to sends Design and develop operational reports to monitor performance, of all email programs which include core KPI's including open rate, click through rate, conversion rate, revenue per send Ensure email template or code is in responsive design Purge non-deliverable email addresses and opt-outs and data segmentation Develop ways to personalize email content based on customer history, targeting, A/B split testing, live content and more 2 plus years' experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle All applicants must be exemplary at HTML, AMPscript (Salesforce) and CSS coding for email specifically Knowledge of both best practices and set up for marketing and transactional emails Extensive Omniture and Excel experience Comfortable working remotely Requirements: 2 plus years' experience coding complex email campaigns with a high level of personalization and understanding of the email marketing lifecycle. All applicants must be exemplary at HTML, AMPscript (Salesforce) and CSS coding for email specifically Knowledge of both best practices and set up for marketing and transactional emails Experience with major ESP providers - Salesforce preferred Experience with email marketing reputation and list hygiene tools (Litmus, Return Path) Strong quantitative skills to analyze data and make informed decisions Ability to adapt to changing and evolving business requirements and objectives Manage timetables to ensure consistent on-time results Capable of multi-tasking and setting priorities High degree of accuracy and attention to detail Technical Knowledge Required: Proficiency in HTML, AMPscript and CSS Microsoft Office XSLT, XML, SQL experience a plus IBM Campaign a plus Understanding of and experience working with large databases Understanding of database table design and structure -- Reference : Email Developer jobs from Latest listings added - JobsAggregation http://jobsaggregation.com/jobs/technology/email-developer_i9881