#AdSpendOptimization

[eternalelevator]

Are You Wasting Money on Google Ads? Here’s How to Fix It!

Google Ads can be your business’s best friend — or your biggest money drain.

You set your daily budget, launch your campaign, and watch the clicks roll in. But the sales? Meh. Not matching up. If you're spending hundreds (or even thousands) and not seeing a strong ROI, you're not alone — 90% of advertisers waste a significant chunk of their Google Ads budget.

But don’t worry — you're about to learn how to stop wasting money and start making your ads work smarter, not harder.

💸 1. Broad Match Keywords Are Bleeding Your Budget

One of the biggest silent killers in Google Ads is using Broad Match keywords without proper controls.

Example: If you’re bidding on “running shoes,” you might show up for searches like:

“How to clean running shoes”

“Running shoes near me”

“Best shoes for hiking”

Only one of those is likely to convert. The rest? Pure budget burn.

✅ Fix it:

Use Phrase Match or Exact Match for better control.

Layer in negative keywords weekly to block irrelevant traffic.

Use Search Terms Report regularly to see what users are really typing.

🎯 2. You're Targeting the Wrong Audience (Or Everyone)

Google Ads gives you powerful targeting tools, but most advertisers either go too broad or get lazy with segmentation.

Ask yourself: Are you targeting the people most likely to buy, or just everyone with internet access?

✅ Fix it:

Use Audience Segments (in-market, affinity, custom intent) to laser-focus your ads.

Create different ad sets for warm vs cold audiences.

If you're in eCommerce, use remarketing to re-engage visitors who didn’t convert.

🧠 3. Poor Ad Copy = Poor Results

Clicks don’t mean conversions. If your ad copy is bland, unclear, or overpromising, you’ll attract clicks — and lose money.

The best ads do 3 things:

Speak directly to a pain point.

Offer a clear benefit.

Have a strong CTA (Call to Action).

📝 Example: Instead of: “Buy our software today” Try: “Stop wasting hours on spreadsheets — automate your workflow in 2 clicks”

✅ Fix it:

Test at least 2–3 ad variations per group.

Use dynamic keyword insertion wisely.

Highlight unique selling points and include urgency when relevant.

🧪 4. You’re Not A/B Testing Landing Pages

Your ad could be perfect, but if your landing page is slow, confusing, or not mobile-friendly, say goodbye to conversions.

Most advertisers drive traffic to:

A generic homepage

A cluttered product page

A slow site with zero clear CTA

✅ Fix it:

Use dedicated landing pages for each campaign or offer.

A/B test headlines, CTAs, and layout.

Keep it fast, mobile-optimized, and focused on ONE goal.

📊 5. You're Ignoring Conversion Tracking

If you don’t track what’s working, you’ll never know where the waste is happening.

Way too many businesses still run Google Ads with no proper conversion tracking — or rely only on clicks and impressions to judge success.

✅ Fix it:

Set up Google Tag Manager and Google Analytics 4 (GA4) correctly.

Track conversions: sales, leads, form submissions, phone calls.

Use enhanced conversions and import offline data when applicable.

💼 The Real Fix: Think Like a Performance Marketer

Google Ads isn’t “set it and forget it.” It’s a living, breathing performance engine. The more you test, track, and tweak — the better your results.

If you’re:

Getting tons of clicks but no sales

Seeing high CPC with low return

Running ads without strategy

Then yes — you’re wasting money. But now you know how to fix it.

👉 Action Step: Audit your Google Ads today. Start with your keywords, targeting, ad copy, and conversion tracking — and watch how quickly things turn around.

[jayhuntofficial]

Metas Top 5 Ad Fixes You Need to Make Now | Facebook & Instagram Ad Tips

Meta’s Top 5 Ad Fixes You Need to Make Now | Facebook & Instagram Ad Tips https://www.youtube.com/watch?v=3gVUfpYhWQI Running Meta ads and not getting results? It’s probably not your product — it’s your structure. In this video, we break down Meta’s Top 5 Ad Fixes to help you get more clicks, leads, and conversions on Facebook and Instagram. Whether you’re a business owner, digital marketer, or social media manager, these fixes will help you cut costs and boost results. Here’s what we cover: ✅ Consolidating ad sets to reduce audience overlap ✅ Mobile-friendly videos for Reels, Stories & more ✅ Broad vs custom audiences (and which converts better) ✅ Why A/B & dynamic testing is critical ✅ Ad policy tips to avoid rejection & flagging 💡 You’ll also learn real-world examples, when to challenge Meta’s suggestions, and how to test smarter, not harder. 💬 Question for you: What’s the biggest challenge you’ve had with Meta ads recently? 👍 Like this video, subscribe for more paid ad breakdowns, and drop a comment — we reply to every one! Facebook:  https://www.facebook.com/huntspeaks Instagram:  https://www.instagram.com/jayhuntofficial TikTok: https://www.tiktok.com/@jayhuntofficial Twitter: https://twitter.com/jayhuntofficial LinkedIn: https://www.linkedin.com/in/socialmediaspeaker/ Website: ⁠[https://jayhunt.social](https://jayhunt.social/) 🎥 What's in this video: #MetaAds #FacebookAds #InstagramAds #AdCampaignTips #SocialMediaMarketing #AdSpendOptimization #LeadGeneration #ABTesting #MetaMarketing via Jason Hunt https://www.youtube.com/channel/UCkj0N0-y0QtuNpLyA34meBw May 14, 2025 at 08:15AM

[eternalelevator]

Will Google Ads Become More Expensive? What the Trends Say

The cost of advertising on Google has been steadily rising, but will it become even more expensive in 2025 and beyond? With increasing competition, evolving AI algorithms, and changes in consumer behavior, brands are facing new challenges in managing their ad spend effectively. Let’s dive into the latest trends, the reasons behind rising costs, and what advertisers can do to maintain strong ROI.

1. The Rising Cost Per Click (CPC): What’s Driving It?

Google Ads operates on an auction system where advertisers bid for ad placements. Over the years, the average Cost Per Click (CPC) has risen due to: ✅ Increased Competition – More businesses are investing in digital advertising, leading to higher bidding wars. ✅ AI-Powered Bidding Strategies – Google’s automated bidding optimizes for conversions, but it also means advertisers are bidding more aggressively. ✅ Shift to High-Intent Keywords – As brands focus on conversion-ready audiences, high-intent keywords have become more expensive.

🔹 Trend Insight: The average CPC for highly competitive industries (like legal, finance, and insurance) has surpassed $10 per click, while eCommerce and SaaS businesses are also seeing rising costs.

2. AI-Driven Ads: A Double-Edged Sword?

Google is pushing AI-powered solutions like Performance Max (PMax) and automated bidding. While these help improve targeting, they can also drive up costs. 🚀 Pros: AI optimizes for conversions, improves audience reach, and enhances efficiency. ⚠️ Cons: Lack of transparency in how bids are placed can lead to unexpected budget overruns.

🔹 Trend Insight: Google’s automation favors advertisers with larger budgets, making it harder for small businesses to compete without strategic optimizations.

3. Privacy Changes & the Cookieless Future

With third-party cookies being phased out, advertisers have fewer tracking options. Google’s Privacy Sandbox is introducing new audience-targeting solutions, but early reports suggest that these alternatives may not be as cost-effective. 💡 What This Means for You:✅ More Focus on First-Party Data – Brands will need to rely on customer lists and engagement data. ✅ Higher CPMs for Targeted Audiences – Retargeting costs may increase as advertisers shift to broader targeting.

🔹 Trend Insight: Expect a 10-20% rise in customer acquisition costs due to changes in data tracking.

4. Search vs. Display: Where Costs Are Shifting

Search Ads remain the most expensive due to high-intent users, while Display and YouTube Ads are seeing shifts in CPC pricing. 📊 Trends:✅ Short-form video ads (YouTube Shorts) are getting more affordable compared to traditional YouTube ads. ✅ Display Ads are seeing lower engagement due to ad fatigue, increasing CPC. ✅ Branded search terms are becoming more competitive as companies bid on their own brand names to prevent competitors from stealing traffic.

🔹 Trend Insight: YouTube Ads and Google Shopping remain cost-effective alternatives to traditional search ads.

5. How to Control Rising Google Ads Costs

Despite increasing costs, smart advertisers can optimize their campaigns with: 💡 Audience Segmentation: Use detailed customer personas to improve targeting. 💡 Automation with Manual Oversight: Don’t let AI handle everything—monitor bidding strategies. 💡 High-Quality Landing Pages: Improve conversion rates to maximize ad spend efficiency. 💡 Leveraging Organic SEO: Reducing reliance on paid ads by ranking organically for key terms. 💡 Testing Alternative Ad Formats: Experiment with Performance Max, YouTube Shorts, and Discovery Ads.

Final Thoughts

Google Ads will continue to rise in cost, but brands that refine their targeting, leverage first-party data, and optimize their conversion funnels will still achieve strong ROIs. Instead of fearing higher CPCs, the focus should be on efficiency, automation, and adaptability to get the most value from every ad dollar spent.