#Adfraudtools

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Top 3 Reasons to Invest in Programmatic Advertising for FMCG Brands

There are only a few channels available at a brand’s disposal to communicate with its audience in the current times. Not only this, the messaging and the creative design have to be structured in a way that maintains a healthy balance between ‘brand recall’ and does not appear to capitalize on the global pandemic.

The solution is to adopt new technology with Programmatic advertising topping the charts. One such technology puts the control of spending in the hands of the marketer/advertiser. Businesses ranging from large enterprises to SMBs have wide adoption and an increased appetite for data-driven strategies, thus paving a successful growth and optimism for programmatic advertising. They are using the platforms more frequently to reach consumers who spend more time inside and online.

Ad fraud has been a challenge that haunts businesses and marketers alike. A significant chunk of display ads is lost to unwanted and invalid traffic, thus wasting the ad budget. In India, where advertising is a significant industry, the ad-fraud rate is even higher.

Investing in programmatic advertising helps eliminate ad fraud cases by giving the publisher complete control on the targeting parameters such as geography, interest, audience, etc. The platform can also block bots and other types of fraud, thus reducing budget wastage and giving value-driven and focused results.

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MFilterIt partners with brand tech company ProjectX

ProjectX will leverage mFilterIt’s ad tech solutions that will safeguard the digital landscape for its brands.

These include ad fraud solution, brand protection suite, global e-commerce intelligence, direct carrier billing (DCB), value-added services (VAS), and ad fraud solution.  

ProjectX will actively promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works. Read more

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Programmatic Advertising Trends Shaping the Digital Industry

While trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of the road for programmatic advertising, the reality is quite the contrary.

Sure, these things have a direct impact on the way programmatic advertising is used, but their influence will simply mean that advertisers will have to get more creative with their approaches. In fact, since these changes have been in the works for some time now, advertisers are beginning to adapt.

It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.

That’s exactly what this article is about. We’re going to cover some of the most significant trends surrounding programmatic advertising.Read more

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Identifying Click Spam Deterministically

Within the gamut of techniques resorted by fraudsters to ad fraud, Click Spam is the most common SIVT (Sophisticated Invalid Traffic) method used to spoof the performance. Being the most common technique, 40–50% of the marketing dollars lost due to ad fraud is eaten up by the fraudsters through Click Spam.

So how do we tackle Click Spam deterministically?Read more

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Need For Frequency Capping and Transparency in The Digital Advertising Ecosystem

Reach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impressions but less reach. Therefore, ensuring frequency caps are enforced becomes paramount.

So, are your ads getting served to the same audience too many times?

Did you know a significant number of impressions are being served on a small number of devices? This challenge prevails across the OTT environments and other mobile app-based placements. This is simply due to a lack of cookie-based measurements on these (cookies don’t work on apps).

Let’s demystify the intricacies surrounding metrics like Reach and Frequency and unveil how monitoring frequency capping violations can not only enhance campaign performance but also instill trust in the audience. Read more

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This Is All You Need to Know about Mobile App Fraud

We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile internet, from browsers to applications, we’re on the cusp of the digital revolution. Long gone are days of internet activities done on computers, thanks to the smartphone revolution, the majority of people now use a mobile device to browse the internet.

To make consumer’s life easy, brands are now revolutionizing the digital game by converting and acquiring a new user base by providing them with a seamless experience on their hands via mobile applications.Read more

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Fraud in Affiliate Programs. What Can Marketers Do?

Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity in the digital marketing space, it has also been impacted by fraudulent affiliates who are willing to dig out money from advertisers.

Fraud in affiliate marketing is evolving with time, and fraudsters are finding different ways to scam the merchants. But before we dive into the types of affiliate fraud, let’s start from the basics and understand all about the affiliate program and how it works.

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Click Injection: Why Should Brands/Advertisers Worry About It?

During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject clicks for misattribution with the MMP. This fraud is commonly called click injection and is the most hated fraud by brands/advertisers.

It diminishes click integrity and derails the efforts of providing a safe experience to the user, the backbone of an organization. In addition, it forces brands/advertisers to pay for their ‘own’ traffic from the advertising budget to the fraudster

The reliability of campaign analytics for building marketing strategies is further hampered, and the scary part is that fraudsters build ‘relationships’ with the brands by sharing false performance reports. If we want to add fuel to the fire, cybercriminals also take over user accounts and steal identities and financial details through malwares/bots.Read more

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Challenges In Programmatic Advertising: Know How You Can Combat Them

Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends.

Programmatic advertising has portrayed itself as the best solution to traditional advertising. However, some challenges make it hard for advertisers to trust the ad-tech ecosystem blindly. We’re here to spill the beans on how these challenges are directly impacting your ad campaigns and what you can do to protect them.Read more

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Ad Fraud Attacks on Gaming Apps

Market research suggests that mobile gaming apps will witness a CAGR of 12.3% between 2021 and 2026. The increment is attributed to the boost in WFH conditions, increased smartphone users, and tech adoption over the last couple of years. The penetration of mobile games through social apps like Facebook has also contributed to the incremental rise in the installation of gaming apps.

The continents with the highest gaming app adoption include North America, Europe, and the Asia Pacific. A NASSCOM study estimated that the potential of the Indian mobile gaming market would reach 628 million users in 2020. The key competitors in the mobile gaming market include Tencent Holdings Limited, Zynga, Activision Blizzard Inc, and many others. The rise in the adoption of gaming apps has increased mobile ad fraud.Read more

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Fraud in Affiliate Programs. What Can Marketers Do?

Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity in the digital marketing space, it has also been impacted by fraudulent affiliates who are willing to dig out money from advertisers.

Fraud in affiliate marketing is evolving with time, and fraudsters are finding different ways to scam the merchants. But before we dive into the types of affiliate fraud, let’s start from the basics and understand all about the affiliate program and how it works.Read more

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Can Ad Fraud Detection Stop Your Brand’s Growth? Know the Truth.

Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every year, fraudsters are becoming sophisticated and smart in stealing revenue from advertisers.

Whether it’s advertisers, publishers, or ad networks, no one is safe from the threats of cybercriminals. The legitimate publishers get their genuine clicks stolen by fraudsters. Whereas the ad networks have to see their performance suffer and campaigns fail. And the worst of all happens with the advertisers as they pay for both invalid users and organic downloads.Read more

[mfilterit]

Programmatic Advertising Trends Shaping the Digital Industry

While trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of the road for programmatic advertising, the reality is quite the contrary.

Sure, these things have a direct impact on the way programmatic advertising is used, but their influence will simply mean that advertisers will have to get more creative with their approaches. In fact, since these changes have been in the works for some time now, advertisers are beginning to adapt.

It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current trends.Read more

[mfilterit]

This Is All You Need to Know about Mobile App Fraud

We’ve come a long way from the onset of the Internet in the nation. From desktops to laptops, from telephones to smartphones, from LANs to mobile internet, from browsers to applications, we’re on the cusp of the digital revolution. Long gone are days of internet activities done on computers, thanks to the smartphone revolution, the majority of people now use a mobile device to browse the internet.

To make consumer’s life easy, brands are now revolutionizing the digital game by converting and acquiring a new user base by providing them with a seamless experience on their hands via mobile applications.

This switch in trend has also triggered a major challenge- smartphones have now become a breeding ground for scammers to defraud marketers, brands, and customers alike. With the onset of the pandemic, people have moved online and fraudulent transactions on smartphone apps have gone four-fold in recent years.Read more

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How To Detect Mobile App Install Fraud?

However, the one aspect which hasn’t been given due consideration/analyzed is how mobile app fraud has also grown in tandem with mobile installs, especially in the Covid times. As more and more users install and engage with mobile applications, fraudsters are leveraging this wide playing field to steal ad spends and drive fraudulent conversions. A study recently pointed out that 21.3% of iOS apps and 26.9% of Android mobile app installs are fraudulent. Other statistics suggest that an overall $25.8 billion has been lost to mobile ad fraud out of which 42% accounts for app installs farms/SDK spoofing, 30% for click injection the remaining 27% to click spam.READ M0RE

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Types of Mobile Advertising Fraud Across Industries

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connections was equivalent to 79% of the total population (1.39 billion is the current population).

The growth in internet adoption, smartphone usage, and the ongoing Covid19 pandemic has impelled businesses to leverage digital marketing to reach their customers directly on their mobile devices.

This growth, however, comes with its own set of challenges as the internet has become a playground for fraudsters MMA India Report states that 62% of all digital ad fraud occurs on mobile advertising, the most dominant type of digital advertising in India. Increased mobile adoption opens Pandora’s box of opportunities for digital criminals. Thus, one of the many reasons to develop an understanding of the different types of mobile ad fraud and how to detect them across industries.READ MORE