#adfrauddetectiontools

[mfilterit]

How Top Brands Are Winning with Programmatic Advertising

In this competitive digital environment, brand messaging reaching the right audience at the right place has become imperative. To boost the brand’s success rate, programmatic advertising is the best way to ensure high accuracy and high turnover in depth. In 2023, programmatic advertisements accounted for 90% of the total ad spending. However, the big question is how brands and businesses are leveling it up to remain relevant in the market. Let’s discuss how programmatic advertising can be used the right way by implementing the right strategies.

Why Brands are Embracing Programmatic Advertising?

Programmatic advertising has transformed the way brands interact with their target audiences by automating the buying and placement of ads with the help of powerful algorithms that provide precision, efficiency, and scalability. to increase the success rate which is lacking in traditional advertising.

Precise Targeting: Using precise targeting in programmatic ad marketers use data to identify target audiences. It allows brands to send modified messages based on demographics, activities, and even real-time intent.

Real-Time Optimization: Programmatic campaigns help in delivering real-time analytics, allowing brands to monitor performance and adjust the campaign according to their need. This enables marketers to optimize ad creatives, placements, and budgets in real-time, resulting in better results.

Scalability Across Platforms: Programmatic advertising connects people to a wide range of platforms, including social media and display networks, as well as connected TV and audio streaming services. This enables marketers to maintain the presence across several touchpoints without having any extra burden on managing individual channels separately.

Cost Efficiency: Traditional processes of buying and placement of ads can be time-consuming as they require negotiations and manual adjustments. With programmatic systems marketers can process millions of transactions in milliseconds, enabling brands to swiftly launch and adjust campaigns to close potential opportunities.Click here to read more about the How Top Brands are Winning with Programmatic Advertising.

[mfilterit]

Ad Fraud in the USA: Low ROI and high ad spend

In the fast-changing world of digital marketing, the United States is the leading country in the rapid growth of advertising field. But as the saying goes every coin has two faces, this development is followed by numerous ad frauds. Ad fraud not only depletes budgets for campaigns but also undermines the sincerity and success rate of online marketing activities.  

This blog post is about how the US has witnessed an increasing rise in ad fraud, why advertisers should be concerned about it, and possible mechanisms that can be used to shield advertising campaign budgets from further decline caused by this widely spread problems. 

To read more: Ad Fraud in the USA: Low ROI and high ad spend

[mfilterit]

Ad Fraud: The Digital Advertising Industry’s Biggest Battle Yet to Win

Loopholes In the Google Ad Traffic Blocking

Google Ad Traffic Blocking allows you to block ad traffic from specific sources. This means you can block traffic from known sources of fraudulent traffic. While this sounds great in theory, this strategy has a number of problems:

– The list of sources of fraudulent traffic is constantly growing. Nearly half of the traffic on the web is bot traffic, and bad bots account for 39% of this bot traffic. As you’re reading this, there are hundreds of fraudulent websites being created. By the time you add new websites to your ad traffic blocking list, new ones will already be in operation.

Methods Used by Marketers and Ad Platforms To Combat Ad Fraud

1. Ads.txt

Ads.txt is a public text file that allows publishers to identify themselves as authorized publishers and prevent spoofed inventory. Unfortunately, the use of Ads.txt did little to stop ad fraud. Besides major sellers like Rubicon, most publishers also allow other “resellers”. You can find these resellers in almost every Ads.txt file.

Click here to read more about Ad Fraud in the US Market.

[mfilterit]

Rising Menace of Ad Fraud in the MENA Region

In the Middle East and North Africa (MENA) region digital advertising has recently witnessed widespread adoption, whether from the consumer’s end or by a brand. This has led to the expansion of digital advertising landscape in the region. However, ad fraud is proving to be the major hurdle in the evolving ad landscape.

The accelerated adoption has given businesses the much-needed push to grab a large share of their business by reaching to their customers who are now operating online. The digital Ad spend in the MENA region has touched $6,25 billion with 13,6% YoY growth. It’s a faster-growing market, among digital ad spend video ad category dominates at 50% of the total digital investment.

Ad Fraud in the MENA Region

The MENA digital advertising and marketing ecosystem stood at US$8.11 billion in 2023 and is expected to reach US$17.36 billion by 2029.  In the projected period of 2024-2029, the market is expected to grow at a CAGR of 13.39%.

The growing smartphone and internet penetration is leading to such exponential rise in the digital advertising market. As much as businesses have profited from leveraging digital advertising as a tool to reach out to their potential target audience, they’re often negligent or unaware of a bigger threat looming over their marketing budgets- ad fraud.

Read More: Ad Fraud in the MENA Region

[mfilterit]

Decode the Fraud Series: Cracking Down on Click Spamming

While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. The lure of making quick money has motivated modern fraudsters to employ sophisticated techniques to commit fraud.

Ad fraud techniques such as domain spoofing, cookie stuffing, ad stacking, ad injection, geo masking, and many others are just a few of the many techniques employed by modern fraudsters. Ad fraud is a serious problem that drains budgets and can cause long-term damage by skewing campaign performance data.Read more

[mfilterit]

Programmatic Advertising Trends Shaping the Digital Industry

Like always, new technological developments continue revolutionizing the way we conduct business online. However, at the same time, growing concerns around privacy and the subsequent moves by tech giants to address said concerns are also influencing how online businesses reach out to their consumers.

While trends like the declining use of third-party cookies and the rise of stringent privacy laws may make it seem like it is the end of the road for programmatic advertising, the reality is quite the contrary.Read more

[mfilterit]

Click Integrity Monitoring- A Shield Against Click Fraud

Every click and impression counts!

The dynamic landscape of digital advertising requires advertisers to maintain the integrity of ad campaigns. It might seem an uphill battle to optimize performance and safeguard the ad spend but proactive monitoring and fortifying their ad campaigns can protect them from menace like click fraud and spamming threats.

The burning question here is — are these efforts enough?Read more

[mfilterit]

Challenges In Programmatic Advertising: Know How You Can Combat Them

Programmatic has brought a revolutionary change in digital advertising. With its complete automation process, it has made it easier for advertisers to get the best place for their ads. However, every change comes with its own set of challenges. It is a challenging decision for an advertiser to make a move toward the big and promising world of real-time bidding advertising. All the things are shiny, but certainly, some red flags can be avoided to get the best returns on the ad spends.

Programmatic advertising has portrayed itself as the best solution to traditional advertising. However, some challenges make it hard for advertisers to trust the ad-tech ecosystem blindly. We’re here to spill the beans on how these challenges are directly impacting your ad campaigns and what you can do to protect them.Read more

[mfilterit]

MFilterIt partners with brand tech company ProjectX

ProjectX will leverage mFilterIt’s ad tech solutions that will safeguard the digital landscape for its brands.

These include ad fraud solution, brand protection suite, global e-commerce intelligence, direct carrier billing (DCB), value-added services (VAS), and ad fraud solution.  

ProjectX will actively promote mFilterIt’s innovative suite of tools and services to brands in the MENA region with whom it works. Read more

[mfilterit]

Decode the Fraud Series: Cracking Down on Click Spamming

While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. The lure of making quick money has motivated modern fraudsters to employ sophisticated techniques to commit fraud.

Ad fraud techniques such as domain spoofing, cookie stuffing, ad stacking, ad injection, geo masking, and many others are just a few of the many techniques employed by modern fraudsters. Ad fraud is a serious problem that drains budgets and can cause long-term damage by skewing campaign performance data.Read more

[mfilterit]

Fraud in Affiliate Programs. What Can Marketers Do?

Affiliate marketing is going to stay in online marketing for a long time. But, along with its popularity in the digital marketing space, it has also been impacted by fraudulent affiliates who are willing to dig out money from advertisers.

Fraud in affiliate marketing is evolving with time, and fraudsters are finding different ways to scam the merchants. But before we dive into the types of affiliate fraud, let’s start from the basics and understand all about the affiliate program and how it works.Read more

[mfilterit]

Do You Think Ad Fraud Detection on Mobile Attribution Platforms is Enough?

Mobile attribution platforms are present to report performance measurement, attribution, and analytics on your campaigns. These platforms are essential to get relevant business insights and efficiently analyze the App performance campaigns. If these platforms are not present, the advertisers will be unaware of the whereabouts of their payouts made to their networks.

However, the advertiser must also ensure that they are not paying for fraudulent transactions. Most of the attribution platforms claim to provide fraud detection tool which is often bundled with their attribution services.Read more

[mfilterit]

Safeguard Your ads in the Digital Landscape: Protect Impression Integrity

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.

Let’s dig up the dirt on the issue and shed some light on how invalid impressions can ruin your return on investments.Read more

[mfilterit]

The Rising Threat of Synthetic Identity Fraud: What Every Business Needs to Know

The entire world is connected online, around 64 per cent to be exact. With this, a door of opportunity has opened for businesses across the world. However, with this opportunity comes a responsibility. The businesses are accountable for protecting the consumer’s data safe and providing a seamless experience. However, it is not easy.

With the evolution of the digital landscape, there has been a rapid rise in fraudulent activities. One of them is synthetic identity fraud which costs businesses close to $5 billion in 2024.Read more

[mfilterit]

Fraud Exposed Series: Unmasking Device Spoofing and Its Impact on Advertisers!

Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out fraudulent activities.

Unfortunately, because of the lack of awareness and ability to detect device spoofing, advertisers lose millions of dollars to ad fraud. This article will solve both of those problems.

In the upcoming sections, you will learn what device spoofing is, how it is carried out, how it impacts advertisers, and how you can protect your business from mobile ad fraud that uses device spoofing.Read more

[mfilterit]

Safeguard Your ads in the Digital Landscape: Protect Impression Integrity

Heavy payouts and unrealistic numbers are the real face of ad campaign impressions. The inflated numbers from invalid sources do not lead to conversions. In the app ecosystem, invalid clicks and impressions are a major concern as they question the ad’s effectiveness and result in a waste of ad spend. Every step of the ad campaign that led to app installs and events gets plagued by malicious activities that dampen your return on investment.

Let’s dig up the dirt on the issue and shed some light on how invalid impressions can ruin your return on investments.Read more