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Customer Relationship Management Section A: Objective Type & Short Questions (30 Marks)  This section consists of Multiple Choice & Short Note type questions.  Answer all the questions.  Part One carries 1 mark each & Part Two carries 4 marks each. Part One: Multiple Choices: 1. High congruence means: a. High probability of success b. Low probability of success c. Zero probability of success d. None 2. Novo Jim‟s excellent resource book for Recency, Frequency and Monetary is: a. Drilling high b. Digging the top c. Cutting edges d. Drilling down 3. In „FURPS‟ R stands for___________ a. Responsibility b. Resource c. Retention d. Reliability 4. NAICS stands for_____________ a. National American Industry Coding System b. North American Industry Cooling System c. National American Industry Cooling System d. North American Industry Coding System 5. The book „Reengineering the corporation‟ is written by: a. Michael Hammer and James Champy b. Michael Champy and James Hammer c. Michael Douglus and James Ferrari d. Michael Ferrari and James Douglus 6. The book „Building the Data warehouse‟ is written by: a. Michael Doglus b. James Champy c. Bill Inmon Examination Paper of Customer Relationship management 2 IIBM Institute of Business Management d. James Ferrari 7. Which of the following is considered as the bible of database marketing? a. „Drilling High‟ b. „Building the Data warehouse‟ c. „The complete database marketer‟ d. „Drilling down‟ 8. CASE stands for____________ a. Customer Aided Software Engineering b. Computer Aided Software Engineering c. Customer Aided System Engineering d. Computer Aided System Engineering 9. In „BBB‟ B stands for____________ a. Bail b. Buffer c. Bureau d. Block 10. If high quality is one of the attribute then: a. It will be suicidal to ship products with high DOA b. It will be beneficial to ship products with high DOA c. It will be suicidal to ship products with low DOA d. It will be beneficial to ship products with low DOA Part Two: 1. Why e- CRM is important in present life? 2. Describe the 3 phases of „Waterfall Model‟. 3. Explain the type of CRM in short? 4. What is „Life time value‟ related with customer? 5. What are „Warehouse data(s)‟? Section B: Caselets (40 marks)  This section consists of Caselets.  Answer all the questions.  Each caselet carries 20 marks.  Detailed information should form the part of your answer (Word limit 200 to 250 words). END OF SECTION A SESSECTION A Examination Paper of Customer Relationship management 3 IIBM Institute of Business Management Caselet 1 Project Energized: Indian Synthetics Limited was established in the year 1987 by Seth Gopichand, who was an NRI based in Singapore. The company‟s main products were blended synthetics, polyester and cotton yarn; which were suitable for readymade garments. The company had achieved an outstanding success with an annual turnover of Rs. 1,500 crores and was awarded the „Exporter of the Year Award‟ since 1988, for four consecutive years by the Government of India. Encouraged by the profitability of the Jabalpur plant, the company set up another manufacturing plant at Nasik. The company was a typically family run business wherein no outsiders were inducted at the top management positions. Even the Chartered Accountant was from the family. The plant at Jabalpur had 1,300 workers with an average age of 28 years and an educational qualification of either high school or secondary school. 60 percent of the workers were from Bihar and the rest were from Orissa. They were highly paid with reference to the industry average and were provided with residential accommodation on the factory premises. All the employees were men with no woman employee on the plant‟s payroll. Among the workers and staff it was common that the management had not initiated the appointment. Since the past 12 years of its existence, the company was functioning in a traditional pattern in spite of the modernization of the plant and had no HR practices whatsoever. With the growing competition in the market, the profitability of the plant had declined which greatly concerned the top management. After reviewing the situation, it was found that the human element was the biggest hurdle in achieving the set targets. There was a need to bring in attitudinal change, as both, the absenteeism and the union interference were high. This union was formed after the workers had felt that the management was exploiting them. Most of the workers had been there since the inception of the plant and the turnover was almost negligible. There was a strong union present in the plant, which was affiliated to INTUC. The plant managers entered into a long term settlement with the union to set the daily wages and the terms and conditions of work. The long term settlement was renewed every 3 years. The workers were working in 30-day night shifts in a month. Being a textile unit, it was a process industry wherein hurdle at one point of the process would stop the whole production. Moreover, if there were delay in the takeover of the shift, the output of the entire day would be affected. In the matters of indiscipline, the workers were charge sheeted and dismissed arbitrarily. In chronic cases, the worker had to wear a badge with a slogan “I will not repeat the mistake again” for the entire day on his uniform. The company started thinking of corporate governance and hired the services of Narayan Murthy, AGM (P & A and ER) for the Jabalpur plant in May 2001. Since its establishment, the plant had seen eight Personnel Managers come and go. Narayan Murthy who was in his late thirties had been working with a multi-national company and had a wide exposure to the human resource practices. He was given complete autonomy by the corporate office to transform the existing organizational culture. After Narayan Murthy took over the charge, he formed the “Workers Committee” with one representative who would frame the report, discuss with him and help out in counseling the workers. He changed the traditional designations like the “Khata Adhikari” to the “Shop Floor Manager”. He also made training and development programs, an integral part of the employee development. His first attempt in this direction was an ice-breaking workshop called the “Project Energized” which was conducted by women trainers. To bring women closer to the system, he had taken an initiative to form a ladies‟ club for the wives of all the employees, which became an uphill task for him as he was facing a lot of problems in getting the people together. Narayan Murthy also introduced the concept of multi-skilling where the worker was persuaded to work in different stages of the process. Although, the worker did not get a monetary incentive for the same, he developed enrichment of the skills. Many a times the union resisted to this and then the supervisor had to tackle the situation diplomatically. Another measure, which Murthy adopted, was to develop an incentive plan for the workers. Any worker who recorded 26 attendances in a month was given an extra Rs. 10 per day for the month, and so on till 23 attendances per month. Any worker who recorded 26 attendances consecutively for three months was Examination Paper of Customer Relationship management 4 IIBM Institute of Business Management given an additional benefit of Rs 500. 100 employees responded positively to this scheme. He also started educating the union and was planning to provide an office and separate notice board for the union office bearers. He was also planning to reduce the 30 days night shift to 15 days night shift per month. As per this agenda, he had also planned to employ a lady as the Deputy Manager of Training, preferably more than 35 years of age who was expected to have completed the social obligations in terms of her marriage and child rearing. He felt that a woman would be more successful in overcoming the suspicion among the workers towards the management as he had observed that the workers were receptive to women summer trainees who had visited the plant for about six weeks last summer. Even at the Nasik plant, when a lady doctor was appointed as a physician, the workers went in for a strike objecting the appointment. The workers had afterwards shown a positive response though they had initially shown a stiff resistance to her appointment. In spite of taking these measures, Murthy felt that there was too much interference from the union and the employees were not enthusiastic about the changes. And he wondered what else he should do to transform the culture of the organization. Questions: 1. In what way would multi-skilling help in solving the problems of the plant? 2. Do you think that the company‟s policy of entering into term settlement is appropriate? Give reasons. Caselet 2 Mitsubishi Motor Sales: Implementing Customer Relationship Management Systems Until the late 1990s, Mitsubishi Motor Sales of America Inc. was only about cars and its approach to retail customer service reflected that. There were more than 18 toll-free customer service numbers that callers had to navigate to find information on topics ranging from financing to sales to repairs, “We were fragmented in our approach, and we clearly lacked a customer focus,” says Greg O‟Neill, executive vice president and general manager.Mitsubishi decided to change that. As part of a company-wide shift to an increased focus on customers, executives challenged the call center to provide “one voice and one set of ears for the customer,” says CIO Tony Romero. That was the beginning of a continuing drive toward improved customer service through a customer relationship management (CRM) initiative that would eventually engage multiple departments and 18 vendors. Today, Mitsubishi has one call center and an outsourced service provider that handles the most basic calls. The cost per call has decreased by about two-thirds, and that savings alone paid for the system in 18 months, according to Rich Donnelson, director of customer relations. The system saves agents time and uncertainty and enabled the call center to handle 38 percent more volume, with an even staffing level. Meanwhile, the company‟s customer satisfaction rate rose by 8 percent, according to a survey by J.D. Power and Associates. Mitsubishi call center project team included members from its sales, marketing, finance, and IT departments, all of which contributed resources as needed. Early on, the team members established some rules of the road. First, they would selectively choose best-ofbreed CRM software components, not the integrated CRM suits that seemed intent on force-fitting Mitsubishi‟s needs into fixed product offerings. But that required a constant struggle to keep 18 vendors heading in the same direction. The team members also decided to implement changes slowly, adding a technology only when all employees were using the last one implemented. This approach allowed call center agents to get comfortable with the new technology over time. To accommodate the deliberate, modular approach, all products had to pass the “three S” test: Is it simple? Does it satisfy? Is it scalable? “If we couldn‟t answer yes to all three, we didn‟t do it,” says Greg Stahl, Mitsubishi‟s director of advertising. The journey began in earnest in June 1999, when Mitsubishi chose to outsource its most basic level of customer calls to Baltimore-based Sitel Corp. within two months, Mitsubishi‟s Examination Paper of Customer Relationship management 5 IIBM Institute of Business Management 18 toll-free customer numbers and the multiple call centers behind them were consolidated, and call center software from Siebel Systems was implemented. Also, as part of the companywide customer focus, a new customer-centric data-base was consolidated in-house the next year. The database became the engine powering the call center, but unfortunately, dirty data were a major stumbling block. The project stalled for months as the data were cleansed and updated. In early 2001, a digital phone switch from Avaya Inc. was installed that allowed flexible skillsbased call routing. Callers to the single toll-free number routed on menu choices. About half the callers got the information they needed from an interactive voice response unit, which can answer fairly sophisticated queries without live contact. Simple calls went to Sitel, and the rest were routed to call center agents with appropriate skills. In March 2001, graphical user interface upgrades put 11 screens‟ worth of customer information on one screen of call center agents. And Smart Scripts workflow software from Siebel provided agents with decision-tree scripts and automated customer correspondence. In May 2001, Mitsubishi managers began listening to outsourced service calls, and they could see agents‟ screens with Avaya IP Agent software. The next month, the company started using workforce management software from Blue Pumpkin Software to hourly forecast call center coverage. Then Nice log software from Nice Systems was installed to record agents‟ voice and screen activity for quality assurance and training. Aside from happier customers, the benefits to call center employees include career growth and higher pay. Previously, agents in separate call centers handled specific areas: accounts, vehicles, titles, or retailer queries. Now the silos are gone and agents can learn new skills in multiple areas, greatly increasing call center flexibility. The workforce management software schedules training time during lags, and agents who learn multiple skills earn more money. Call center turnover, which has traditionally been more than 20 percent, was about 7 percent last year. O‟Neill says the executive team members regularly listen in on service calls to get a feel for customer concerns, and they act on what they hear. “ that bubble up of information has driven more early marketing decisions and made us more effective earlier on than I could have ever thought,” O‟Neill says. “That‟s been a huge dividend.” Questions: 1. What are the key application components of Mitsubishi‟s CRM system? What is the business purpose of each of them? 2. Do you approve of Mitsubishi‟s approach to acquiring and installing its CRM system? Why or why not? Section C: Applied Theory (30 marks)  This section consists of Long Questions.  Answer all the questions.  Each question carries 15 marks.  Detailed information should form the part of your answer (Word limit 150 to 200 words). END OF SECTION B Examination Paper of Customer Relationship management 6 IIBM Institute of Business Management 1. What is the CRM? Define all the Customer Retention Strategies. 2. If all the numbers are large, the project is way too big. Can you identify a logical chunk of the problem that would make a setup toward improving the situation? What kind of “offer” would you want to make to your customers as a result of completing the small chunk? END OF SECTION C Examination Paper of Customer Relationship management 7 IIBM Institute of Business Management IIBM Institute of Business Management Examination Paper MM.100 Services Marketing Section A: Objective Type & Short Questions (30 Marks)  This section consists of Multiple Choice & Short Note type questions.  Answer all the questions.  Part One carries 1 mark each & Part Two carries 5 marks each. Part One: Multiple Choices: 1. The extent to which customers recognize and willing to accept this variation is called: a. Zone of tolerance b. Zone of fitness c. Zone of acceptance d. None 2. SERVQUAL is used to measure service quality. (T/F) 3. SWICS stands for_________ 4. Real /perceived and monetary/non monetary costs are termed as switching costs.(T/F) 5. TARP stands for _________ 6. If the direct cost be „a‟, overhead cost be „b‟ and profit margin be „c‟ then the cost based pricing can be calculated by: a. a+b+c b. a-b+c c. a/b*c d. none 7. If the percentage change in quality purchased be „a‟ and the percentage change in price be ‟b‟ then elasticity is given by: a. a*b b. a/b c. a+b d. a-b 8. If the actual revenue be „a‟ and the potential revenue be „b‟ then the yield can be given by: a. a-b b. a+b c. a/b d. b/a Examination Paper of Customer Relationship management 8 IIBM Institute of Business Management 9. Reactors make adjustments unless forced to do so by environmental pressures.(T/F) 10. Least profitable customers are categorized in: a. Platinum b. Gold c. Iron d. Lead Part Two: 1. What do you understand by “Customer Gap”? 2. Write the difference between perceptions of service quality and customer satisfaction. 3. Write short “SERVQUAL” survey. 4. What are different types of “Complainer”. Section B: Caselets (40 marks)  This section consists of Caselets.  Answer all the questions.  Each caselet carries 20 marks.  Detailed information should form the part of your answer (Word limit 200 to 250 words). Caselet 1 Giordano is a retailer of casual clothes in East Asia, South-East Asia, and the Middle East. In 1999, it operated outlets in China, Dubai, Hong Kong, Macao, Philippines, Saudi Arabia, Singapore, South Korea, and Taiwan. Giordano‟s sales grew from HK$712 million in 1989 to HK$3,092 million in 1999. This case study describes the success factors that allowed Giordano to grow rapidly in some Asian countries. It looks at three imminent issues that Giordano faced in maintaining its success in existing markets and in its plan to enter new markets in Asia and beyond. The first concerns Giordano‟s positioning. In what ways, if at all, should Giordano change its current positioning? The second concerns the critical factors that have contributed to Giordano‟s success. Would these factors remain critical over the coming years? Finally, as Giordano‟s seeks to enter new markets, the third issues, whether its competitive strengths can be transferred to other markets, needs to be examined. Being Entrepreneurial and Accepting Mistakes as Learning Opportunities The willingness to try new ways of doing things and learning from past errors was an integral part of Lai‟s management philosophy. The occasional failure represented a current limitation and indirectly pointed management to the right decision in the future. To demonstrate his commitment to this philosophy. Lai took the lead by being a role model for his employees “. . . Like in a meeting, I say, look, I have made this mistake, I‟m sorry for that. I hope everybody learns from this. If I can make mistakes, END OF SECTION A Examination Paper of Customer Relationship management 9 IIBM Institute of Business Management who the hell do you think you are that you can‟t make mistakes?” He also believed strongly in empowerment – if everyone is allowed to contribute and participate, mistakes can be minimized. Service Giordano‟s commitment to excellent service was reflected in the list of service-related awards it had received. It was ranked number one by the Far Eastern Economic Review, for being innovative in responding to customers‟ needs, for three consecutive years – 1994, 1995, and 1996. And when it came to winning service awards, Giordano‟s name kept cropping up. In Singapore, it won numerous service awards over the years. It was given the Excellent Service Award for three consecutive years: 1996, 1997, and 1998. It also received three tourism awards: “Store of the Year” in 1991, “Retailer of the Month” in 1993, and “Best Shopping Experience – Retailer Outlet” in 1996. These were just some of the awards won by Giordano. How did Giordano achieve such recognition for its commitment to customer service? It began with the Customer Service Campaign in 1989. In that campaign, yellow badges bearing the words “Giordano Means Service” were worn by every Giordano employee. This philosophy had three tents: We welcome unlimited try-ons; we exchange – no questions asked; and we serve with a smile. The yellow badges reminded employees that they were there to deliver excellent customer service. Since its inception, several creative, customer-focused campaigns and promotions had been launched to extend its service orientation. For instance, in Singapore, Giordano asked its customers what they thought would be the fairest price to charge for a pair of jeans and charged each customer the price that they were willing to pay. This one-month campaign was immensely successful, with some 3,000 pairs of jeans sold every day during the promotion. In another service-related campaign, customers were given a free T-shirt for criticizing Giordano‟s service. Over 10,000 T-shirts were given away. Far from only being another brand-building campaign, Giordano responded seriously to the feedback collected. For example, the Giordano logo was removed from some of its merchandise, as some customers liked the quality but not the “value –for – money” image of the Giordano brand. Against advice that it would be abused, Lai also introduced a no-questions-asked and no-timelimit exchange policy, Which made it one of the few retailers in Asia outside Japan with such a generous exchange policy. Giordano claimed that returns were less than 0.1 percent of sales. To ensure that every store and individual employee provided excellent customer service, performance evaluations were conducted frequently at the store level, as well as for individual employees. The service standard of each store was evaluated twice every month, while individual employees were evaluated once every two months. Internal competitions were designed to motivate employees and store teams to do their best in serving customers. Every month, Giordano awarded the “Services Star” to individual employees, based on nominations provided be shoppers. In addition, every Giordano star was evaluated every month by mystery shoppers. Based on the combined results of these evaluations, the “Best Services Shop” award was given to the top store. Aggressive advertising and Promotion Fung said, “Giordano spends a large proportion of its turnover on advertising and promotions. No retailer of our size spends as much as us.” For the past five years, Giordano in Singapore had been spending about S$1.5 million to S$2 million annually on its advertising and promotional activities. It won the Top Advertiser Award from 1991 to 1994. Up to June 30, 2000, total advertising and promotional expenditure for the group amounted to HK$41.5 million, or 3 percent of the group‟s retail turnover. In addition to its big budget, Giordano‟s advertising and promotional campaigns were creative and appealing. One such campaign was the “Round the Clock Madness Shopping” with the Singapore radio station FM93.3 on 1 May 1994. Different clothing items were offered at a 20 percent discount from 12 A.M. to 1 A.M., whereas polo shirts and T-shirts and T-shirts were given a 30 percent discount from 1 A.M. to 2 A.M. and then shorts at a 40 percent discount from 2 A.M. to 3 A.M. To keep listeners awake and excited, the product categories that were on sale at each time slot were released only at the specified hour, so that Examination Paper of Customer Relationship management 10 IIBM Institute of Business Management nobody knew the next items that would be on this special sale. Listeners to the radio station were cajoled into coming to Giordano stores throughout the night (Ang 1996). In 1996, Giordano won the Singapore Ear Award. Its English radio commercial was voted by listeners to be one of the best, with the most creative English jingle. Another success was its “Simply Khakis” promotion, launched in April 1999, which emphasized basic, street-culture style that “mixed and matched” and thus fitted all occasions. In Singapore, within days of its launch, the new line sold out and had to be relaunched two weeks later. By October 1999, over a million pairs of khaki trousers and shorts had been sold. This success could be attributed partly to its clearly defined communications objectives. As Garrett Bennett, Giordano‟s Executive Director in charge of merchandising and operations, said, “We want to be the key provider of the basics: khakis, jeans, and the white shirt.” Elsewhere in the region, sales were booming for Giordano, despite only moderate recovery experienced in the retail industry. Its strength in executing innovative and effective promotional strategies helped the retailer to reduce the impact of the Asian crisis on its sales and take advantage of the slight recovery seen in early 1999. Aggressive advertising and promotions also played a significant role in the successful remarketing of its core brand relaunch or introduction of sister brands, Giordano Ladies‟, Giordano Junior, and Bluestar Exchange. Giordano’s Growth Strategy As early as the 1980s, Giordano realized that it was difficult to achieve substantial growth and economies of scale if it operated only in Hong Kong. The key was in regional expansion. By 1999, Giordano had opened 740 stores in 23 markets, out of which Giordano directly managed 317 stores. Until 2000, four markets dominated its retail and distribution operations – Hong Kong, Taiwan, China, and Singapore. By 2000, Giordano had 895 Giordano stores in 25 markets. Giordano cast its sights on markets beyond Asia, driven partially by its desire for growth and partially to reduce its dependence on Asia in the wake of the 1998 economic meltdown. In Giordano‟s first full year of operation in Australia, sales turnover reached HK$29 million (US$3.72 million) in December 2000. The number of retail outlets increased from 4 in 1999 to 14 in 2000. With the opening up of its first retail outlet in Sydney in September 2000, Giordano outlets could now be found in both Melbourne and Sydney. As part of Giordano‟s globalization process, it planned to open up its first shops in Germany and Japan during the first half of 2001. Currently, Giordano planned to focus its globalization efforts on new markets like Germany, Japan, Australia, Indonesia, and Kuwait. When the crisis made Giordano rethink its regional strategy, it was still determine to enter and further penetrate new Asian markets. This determination led to the successful expansion of Giordano in Mainland China, which saw the retail outlets grow from 253 stores in 1999 to 357 stores in 2000. Due to the expanded retail network in Mainland China and improvements made to the product line, sales turnover increased by 30.9 percent to HK$712 million (US$91.3 million) in 2000. Faced with the imminent accession of Mainland China to the World Trade Organization, Giordano‟s management foresees both challenges and opportunities ahead. In Indonesia, Giordano opened up 7 more stores in 2000, brining the total number of retail stores to 10. These stores covered areas in Jakarta, Surabaya, and Bali. However, with the political and social instability in Indonesia, coupled with the downward pressure on the Rupiah, Giordano was cautiously optimistic about further expansion and planned to proceed with caution. In Malaysia, Giordano planned to refurnish its Malaysian outlets and intensify its local promotional campaigns to consolidate its leadership position in the Malaysia market. Giordano‟s success in these markets would depend on its understanding of them, and consumer tastes and preferences for fabrics, colors, and advertising. In the past, Giordano relied on a consistent strategy across different countries, and elements of this successful strategy included its positioning and service strategies, information systems and logistics, and human resource policies. However, tactical implementation (e.g., promotional campaigns) was left mostly to local managers in their respective countries. A country‟s performance (e.g., sales, contribution, service levels, and customer feedback) was monitored by regional headquarters (e.g., Singapore for South-East Asia) and the head office in Hong Examination Paper of Customer Relationship management 11 IIBM Institute of Business Management Kong. Weekly performance reports were made accessible to all managers. In recent years, it appeared that as the organization expanded beyond Asia, different strategies had to be developed for different regions or countries. Questions: 1. How do you think Giordano had/would have to adapt its marketing and operations strategies and tactics when entering and penetrating your country? 2. What general lessons can be learned from Giordano for other major clothing retailers in your country? Caselet 2 In 2003, Jyske Bank Group‟s primary operations consisted of Jyske Bank, which was the third largest bank in Denmark after Den Danske Bank and Nordea‟s Danish operations. Jyske Bank was created in 1967 through the merger of four Danish banks having their operations in Jutland, Jyske being Danish for “Jutlandish.” Jutland was the large portion of Denmark attached to the European mainland to the north of Germany. Until the late 1990s, Jyske Bank was characterized as a typical Danish bank: prudent, conservative, well-managed, generally unremarkable, and largely undifferentiated. Beginning in the mid-1990s, Jyske Bank embarked on a change process that led to its no longer being characterized as either unremarkable or undifferentiated. By 2003 its unique “flavor” of service made it a leader in customer satisfaction among Danish banks. At the heart of these changes was the bank‟s determination to be, in the words of one executive, “the most customer-oriented bank in Denmark.” The bank achieved its goal by focusing on what it called Jyske Forskelle, or Jyske Differences. JYSKE DIFFERENCES Jyske Differences stemmed from Jyske Bank‟s core values. These stood as central tents, guiding virtually all aspects of the organization‟s life. As one manager pointed out, the values were consistent with the bank‟s Jyske heritage: “Really, when we started talking about our core values, and their Jyskeness, we just became overt about values we had long held.” Jyske Bank‟s core values, published for employees, customers, and shareholders, were that the bank shouls (1) have common sense; (2) be open and honest; (3) be different and unpretentious; (4) have genuine interest and equal respect for people; and (5) be efficient and persevering. The core values led management to reevaluate how the bank did business with its customers. Managers determined that if the bank were to be true to its values, it would have to deliver service differently from both how it had in the past, and how other banks delivered service. Jyske Differences were thus operationalized as specific practices that distinguished Jyske Bank. Competitive Positioning Managers looked to Jyske values and differences for the bank‟s competitive positioning. This process was aided by a Dutch consultant, whose market research indicated that Jyske bank‟s core target market of Danish families and small-to-medium sized Danish companies (earnings were 40 % commercial, 60% retail) generally liked the idea of a bank that was jyske. Additional research suggested that what managers described as the “hard factors” of price, product, and location had become sine qua non in the eyes of customers. In contrast, “soft factors” relating to an individual customer‟s relationship with her service providers served as the basic for differentiation, specially, “being nice,” “marketing time for the customer,” and “caring about the customer and his family.” Examination Paper of Customer Relationship management 12 IIBM Institute of Business Management Managers felt that the “genuine interest” component of the bank‟s values dictated a shift from traditional product focused selling to a customer-solution approach. They characterized the new approach by contrasting the statement, “Let me tell you about our demand-deposit account,” with the question, “What do you need?” Although he bank‟s core financial products remained essentially similar to those of other Danish banks,3 the way they were delivered changed. This required significant changes in the branches, both tangible and intangible, and how they were supported. Tools were developed to support solution-based service delivery. For example, new IT systems helped employees take customers through processes to determine their needs and final appropriate solutions. In one, the customer and her banker filled out an on-line investor profile to determine what style of investment products were most appropriate for her based on risk aversion, time frame, and return goals, among other factors. A manager commented that, “The tools themselves aren‟t proprietary. We‟ve seen other financial services with similar programs – it‟s how our people use them that makes the difference.” Another stated, “Our tools are designed either to enhance our ability to deliver solutions, or to reduce administrative tasks and increase the amount of time our people can spend with customers – delivering solutions.” Finally, being overtly Jyske meant that the bank would no longer be a good place for any customer meeting its demographic criteria for two reasons. First, delivering this type of service was expensive. As a result, the bank charged a slight premium, and targeted only those customers who were less likely to represent a credit risk. Second, the bank would have a personality. According to one manager, “The danger in having a personality is, someone, inevitably, won‟t like you.” Senior management considered this the price of being candid, and welcomed the effect it had on some customers. For example, Jyske Bank‟s cash/debit card had a picture of a black grouse on it, black grouses being found in Jutland‟s rural countryside. When a few customers complained that the bird didn‟t seem very business-like, or wasn‟t hip (one was “embarrassed to pull it out at the disco”) managers were happy to invite them to open accounts at competitor institution. A manager noted: Actually, if no one reacts to our materials, they‟re not strong enough. Some people should dislike us. After all, we‟re only about 6% of the market. I don‟t want everyone to like us – we‟re not for everyone and don‟t want to be. Tangible Differences Account Teams Delivering on the banks competitive positioning required a number of tangible changes in its service delivery system. These began with assigning each customer a branch employee to serve as primary point of contact. Over time, managers discovered that this created problems, because customers often arrived at a branch when their service provider was busy with other customers or otherwise unavailable. Nevertheless, managers were committed to providing individualized service. According to one, “How can we be honest in saying we care about customers as individuals if we don‟t get to know them as individuals? And without knowing them, we can‟t identify and solve their problems.” The solution was found in account teams: each customer was assigned to a small team of branch bankers. These employees worked together to know and serve their customers, sitting in close physical proximity within the branch. Branch Design Jyske Bank planned to spend approximately DKK 750 million to physically redesign its branches (most of this had been spent by 2003). Danish observers described the new branches as looking “like an advertising agency” or “a smart hotel.” These effects were accomplished through the use of modern, upscale materials such as light wood, warm colors, and original art. Branch redesign also included changes in the way customers interacted with their bankers, made possible by architectural and design changes. For example, customers waiting for their banker could help themselves to fresh coffee in a small part of the branch resembling a café. A customer commented on the café, “It means more than you initially think Examination Paper of Customer Relationship management 13 IIBM Institute of Business Management – it makes you feel welcome, it says they‟re really interested in me.” Fruit juice was available for children, who could amuse themselves with toys in the play center. Bankers‟ desks were now round tables, signifying equally. A team of three or four bankers sat at a single large round table, with customers making themselves comfortable between the bankers‟ work stations. Customers could see bankers‟ computer screens, reinforcing openness. Customers‟ ability to view the screens also facilitated the use of IT programs designed to structure interactions between account team members and customers. As equals, bankers and customers sat in the same type of chairs, and bankers no longer sat on a raised dais, the origins of which went back to feudal times when the heads of certain people were supposed to be higher than those of others. If a conversation required more discretion, specially designed meeting rooms giving the feeling of “home” were available. Intangible Differences Delivering the bank‟s new competitive positioning also required numerous intangible changes and other changes not immediately visible to the customer. Managers stated that the most important of these involved training and empowering those employees closest to the customer to serve the customer. Training Before a branch was remodeled, all staff took part in special training sessions. These included teambuilding and customer service, drawing on best practices from the “traditional” retail sector. Management Style A senior manager commented: You can train and educate all day long, but unless your managers and employees are committed to Jyske Differences, they just won‟t happen. Getting them required a great deal of my effort. When we started this process there were times when it was hard – really hard. The branch managers didn‟t think strategically – they sat in their offices and focused on their day-to-day work. I wanted the branch manager to get up on a hill and look around, to get a bigger picture. To get them to change I asked them questions: What‟s the market? Where – and who – are your competitors? What are your strengths and weaknesses, how do they tie to Jyske Differences? Now, contrast what you need with what you have. Are the teams in your branch living up to the demands? What do you need to do to ensure that they will? There will be resistance; understand where it is coming from. One way to deal with it is to make agreements with individuals on how they will develop new skills. If there is a complete mismatch you may need new team members, but for the most part, you can coach your people through this kind of change – you can lead them. According to another executive: The branch managers have to be able to motivate employees to work a little harder, and differently. The most successful give their employees a lot of latitude for decision making. They do a lot of training, 80% of which is on the job. When it isn‟t, it‟s mostly role playing. There aren‟t any high-powered incentives to offer, but there are really good tools coming out of IT. it‟s more how the branch managers do it than what employees to share the values and act on them. A third noted: When I have a difficult situation I look for what I call a “culture carrier.” I try put that person into the middle of it, because they live our values. What I usually see is that the other employees who are on the Examination Paper of Customer Relationship management 14 IIBM Institute of Business Management fence about the values start to come over – they see the example and they like what they see. This leaves the few people who really don‟t want to be Jyske on the outside, and they tend not to last long. Most people are willing to change, but they‟ve got to be supported in the process. CONCLUSION The bank‟s leadership believed that Jyske values and differences, and the bank‟s value chain, provided ways to achieve the balance they wanted among their three stakeholders: employees, customers, and shareholders. Several leaders commented that with the large capital investments behind them as of 2003, net income would increase considerably in the coming years, assuming the recession of 2001 and 2002 was over. Shareholders had received a 17.8% annual return on their investment for the ten years prior to year-end 2002. Anders Dam‟s 2002-2003 goal for shareholders was to increase the bank‟s stock multiple approximately 40% to the level of Danske Bank‟s, the largest and most richly-priced bank in Denmark. This was achieved in July 2003.6 While the bank‟s leadership was pleased with the bank‟s success, they were more interested in determining how the bank would remain in a position of leadership while still keeping the interests of its key stakeholders in balance. Questions: 1. What did Jyske Bank change to enable it to deliver its new competitive positioning? 2. How did Jyske Bank implement those changes? Section C: Applied Theory (30 marks)  This section consists of Long Questions.  Answer all the questions.  Each question carries 15 marks.  Detailed information should form the part of your answer (Word limit 150 to 200 words). 1. Choose a firm you are familiar with. Describe how you would design an ideal service recovery strategy for that organization. 2. Discuss the customer‟s role as a productive resource for the firm. Describe a time when you played this role. What did you do and how feel? Did the firm help you perform your role effectively? How? S-2-300813 END OF SECTION B END OF SECTION C

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ABOUT ISBS

Indira School of business college (ISBS), was built up under the sponsorship of Shree Chanakya Education Society.

Indira School of Business Studies (ISBS) was settled as a specialist B-school to accomplish the ceaseless going requirements of the business part with an express view to offer possible inspiration to the corporate venturesome capacities in the adolescent age. In a brief time frame, the projects of the ISBS Institute were bolstered by AICTE and ISBS built up its nearness in Pune as a principle business rule affiliation. ISBS and its endeavors at quality rule got further primary purpose in 2013, when its PGDM Program got Affiliation with University of Pune.

The educational modules ventures outlines, structure used, including instructive Tours Abroad combined with headway for exhibiting keeps the competitors one beside the other of the cases in the field of business and guarantees more obvious clarification of the same.

Also Read: Indira School Of Business Studies (ISBS) - Admission, Fees, Placements

 Admission Criterion

An applicant is qualified on the off chance that he/she has passed the degree examination from any college with least rate of half for all and for in reverse class understudies its 45% rate from anyplace in India. Such competitor's application would be complete the rank declaration of the separate position for both the hopefuls has a place with smooth layer and in addition non velvety layer at the season of affirmation. In the event of nonattendance of such authentications the applicant will be precluded and they would consider in open or general class hopefuls. What's more, the last year understudies who are sitting tight for their last year's outcome and not have gotten are likewise qualified to be situated in the affirmation procedure yet for that they ought to have a declaration through their school/college that specifies that the understudy is being of the last year and anticipating for his/her last year's outcome.

Valid Test for affirmations 2017: CMAT/CAT/ATMA/MAT/XAT

Competitor must have a legitimate score card of any of the previously mentioned test at the season of confirmation method.

Shortlisting of the hopeful would be completely in view of Indira Common affirmation Procedure(ICAP)- 2017.

 Affirmation will be founded on execution of the hopeful in the accompanying classification of ICAP 2017:

                                                          Component                                           IGI  Weightages (%)

Percentile  written in Score Test              50%  (150 marks)

 Group  Discussion                                 30%  (90 marks)

 Personal  interview                                20%  (60 marks)

 Procedure of ICAP 2017

Organize 1: Registration for ICAP

Competitors will fill an enlistment shape to take an interest in ICAP's GD, PI and advising.

Enrollment for the Institute is opened however it will be shut soon so you have restricted time and in addition seats. Thus, hustle just a bit to enlist yourself to enable the organization to take you as an understudy.

Apply Now

Arrange 2: GD, PI and directing procedure

Hopefuls will be mandatory to be available in the city at the season of advising and other GD, PI procedure of ICAP. GD, PI and directing procedure will be led in the accompanying urban areas: Surat, Bhopal, Ranchi, Nagpur, Indore, Raipur, Lucknow, Patna, Jaipur, Udaipur, Jabalpur, Kanpur and Ahmadabad.

To direct your GD and PI system please contact at 8818886503/9644440101 or you can visit at BookMyColleges.

Organize 3: Merit List For Admission

Justify list for affirmation will be shown by the establishment by their separate time plan over their site and grounds. The dates will be additionally shown over their site. Understudies are asked for to visit the site routinely.

Fees Structure

PGDM Program Fee Structure for Academic Year 2017-18

1st Year PGDM

Sr.  No.                         Category                                     Annual  fees*

                                                                       PDGM  General/ PGDM Marketing

1.                              Program  Fees                                INR  325000

 (Note: It includes: Laptop/iPad, International Study Tour, Conference sand seminars, Industrial Visits, Outdoor Management Training, Career Development Program and other student development activities.)

 2nd Year PGDM

Sr.  No.                         Category                                        Annual  fees*

                                                                       PDGM  General/ PGDM Marketing

1.                              Program  Fees                                   INR  325000

 (Take note of: This program incorporates all position pertinent exercises, preparing and arrangement related process, field ventures, Domain Certification and summer temporary job handle.)

Also Read:

1)      Top PGDM MBA Colleges In Pune

2)      MAT Percentile Calculator, Predict your score now

3)      Career Options After 12th With Science

4)      Top MBA colleges in India 

5)      ITM Institute of Hotel Management 

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Unveiling the Power of Affiliate Marketing: Turning Passion into Profit

In today's digital age, the internet has opened up a world of opportunities for individuals to turn their passions into profitable ventures. One such avenue that has gained significant traction is affiliate marketing. Whether you're a budding entrepreneur or a seasoned marketer, affiliate marketing presents a lucrative opportunity to monetize your interests while promoting products and services you genuinely believe in. And if you happen to be in Jabalpur, there's no better time than now to explore the realm of affiliate marketing with the plethora of resources available, including affiliate marketing training, courses, and classes tailored to your needs.

Affiliate marketing, at its core, is a performance-based marketing strategy where individuals earn commissions by promoting products or services of other companies. The beauty of affiliate marketing lies in its simplicity and scalability. You don't need to create your own products or handle customer service – your primary focus is on driving traffic and generating sales. This makes it an ideal choice for anyone looking to delve into entrepreneurship without the complexities of traditional business models.

For those residing in Jabalpur, there's a growing demand for affiliate marketing training, courses, and classes to equip individuals with the necessary skills and knowledge to succeed in this dynamic field. Whether you're a newbie looking to dip your toes into affiliate marketing or an experienced marketer seeking to sharpen your strategies, there are tailored programs available to suit your needs.

Affiliate marketing training in Jabalpur offers comprehensive insights into the fundamentals of affiliate marketing, including understanding affiliate networks, selecting profitable niches, creating compelling content, and optimizing conversion rates. These training programs are designed to provide practical knowledge and hands-on experience, ensuring that participants are well-prepared to navigate the competitive landscape of affiliate marketing.

Similarly, affiliate marketing courses in Jabalpur delve deeper into advanced strategies and tactics, equipping participants with the tools and techniques needed to maximize their earning potential. From mastering SEO and keyword research to harnessing the power of social media and email marketing, these courses cover a wide range of topics essential for success in affiliate marketing.

Moreover, affiliate marketing classes in Jabalpur offer a collaborative learning environment where participants can engage with industry experts and fellow marketers, sharing insights, experiences, and best practices. These classes provide invaluable networking opportunities, fostering connections that can lead to collaborations and partnerships in the future.

Whether you're looking to supplement your income or build a thriving online business, affiliate marketing holds immense potential for those willing to put in the effort and dedication. With the right training, courses, and classes available in Jabalpur, aspiring affiliate marketers have access to the resources and support needed to embark on their journey towards financial freedom

In conclusion, affiliate marketing represents a powerful avenue for individuals to turn their passions into profit. With the abundance of affiliate marketing training, courses, and classes available in Jabalpur, there's never been a better time to explore this exciting field. So why wait? Take the first step towards realizing your entrepreneurial dreams and unleash the power of affiliate marketing today.

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5 Ways To Earn Money By Digital Marketing

In today's rapidly evolving digital landscape, digital marketing has emerged as a powerful tool not only for businesses but also for individuals looking to leverage their skills and knowledge to generate income. If you're seeking opportunities for online earning, enrolling in a digital marketing course can be a game-changer. In Jabalpur, where the demand for digital marketing skills is on the rise, options like the online earning course Jabalpur offer valuable insights into how you can capitalize on this trend. Let's explore five proven ways you can earn money through digital marketing.

Social Media Marketing

As social media platforms continue to dominate the online space, businesses are eager to harness their potential. This has given rise to a growing need for social media marketing experts. A "Social Media Marketing Course in Jabalpur" can equip you with the skills needed to create and execute effective social media campaigns. You can work as a freelance social media manager, helping businesses build their online presence and engage with their target audience. Many companies are willing to pay a premium for expert social media management, making it a lucrative avenue for online earning.

SEO Services

Search Engine Optimization (SEO) is the backbone of any successful online presence. Learning SEO through "SEO Training in Jabalpur" can open doors to a wide range of opportunities. You can offer SEO services to businesses looking to improve their website's search engine ranking. As more companies strive to reach the top positions on search engine results pages, SEO experts are in high demand. This field offers both freelancing and agency-based career options, allowing you to earn money while helping businesses achieve their digital marketing goals.

PPC Advertising

Pay-Per-Click (PPC) advertising is a cost-effective way for businesses to drive traffic and conversions. By enrolling in a "PPC Course in Jabalpur," you can master the art of creating and managing PPC campaigns on platforms like Google Ads and Bing Ads. As a certified PPC specialist, you can manage ad budgets for businesses, optimize campaigns for maximum ROI, and earn a percentage of the ad spend as your fee. The more effective your campaigns, the more you can earn, making PPC a profitable avenue for digital marketing professionals.

Affiliate Marketing

Affiliate marketing is a performance-based model where you earn a commission for promoting products or services of other businesses. By undergoing Affiliate Marketing Training, you can learn how to identify profitable affiliate programs, create engaging content, and drive traffic to affiliate links. As you build a substantial online presence and attract a loyal audience, your earnings can skyrocket. Affiliate marketing offers the flexibility to choose products or services aligned with your interests and expertise, making it a lucrative online earning option.

Freelancing and Consulting

After completing a comprehensive digital marketing course in Jabalpur, you can position yourself as a digital marketing consultant. Many businesses, especially startups and small enterprises, seek expert guidance to develop their digital marketing strategies. Offering consulting services in areas like content marketing, email marketing, or digital advertising can be highly profitable. Additionally, freelancing on platforms like Upwork or Freelancer allows you to take on a variety of digital marketing projects, from social media management to content creation, and earn money on a project-by-project basis.

In conclusion, by investing in your education through a digital marketing course, you can gain the skills and knowledge necessary to thrive in this dynamic field. The demand for digital marketing experts in Jabalpur and beyond continues to grow, making it an opportune time to explore these online earning opportunities and embark on a rewarding career in digital marketing. Whether you choose to specialize in one area or offer a combination of services, your expertise can translate into a steady stream of income and a fulfilling career in the digital realm.

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What are the digital marketing elements?

Digital marketing encompasses a wide range of elements and strategies, all aimed at promoting products, services, or brands through digital channels. Some of the key digital marketing elements include:

Search Engine Optimization (SEO): SEO Course in Jabalpur involves optimizing websites to improve their visibility on search engine results pages (SERPs). This includes optimizing website content, Meta tags, keywords, and building high-quality backlinks to increase organic traffic.

Content Marketing: Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage the target audience. Content Writing Course in Jabalpur can include blog posts, articles, videos, infographics, and more.

Social Media Marketing: Social Media Marketing Course in Jabalpur such as Facebook, Instagram, Twitter, LinkedIn, and others are essential for building brand awareness, engaging with the audience, and driving website traffic.

Pay-Per-Click Advertising (PPC): PPC campaigns involve placing ads on search engines and social media platforms, where advertisers pay a fee each time their ad is clicked. Google Ads and Facebook Ads are popular platforms for PPC advertising.

Email Marketing: Email marketing involves sending targeted messages and promotional content to a list of subscribers to nurture leads, retain customers, and drive sales.

Influencer Marketing: Influencer marketing leverages the popularity and influence of individuals or instagram marketing course Jabalpur to promote products or services to their followers.

Affiliate Marketing: In Affiliate Marketing Training in Jabalpur businesses reward affiliates for driving traffic or sales to their website through the affiliate's marketing efforts. Affiliates earn commissions for successful referrals.

Video Marketing: Video marketing course in Jabalpur is the use of videos to promote products, services, or brands. Video content can be shared on social media, websites, and video-sharing platforms like YouTube.

Online PR and Reputation Management: Online PR involves managing a company's online reputation, monitoring brand mentions, and responding to customer feedback to maintain a positive brand image.

Web Analytics and Data Analysis: Digital marketing efforts are often measured and optimized using web analytics tools like Google Analytics. Data analysis helps marketers understand user behavior, identify trends, and make informed decisions.

Conclusion In today's digital age, understanding and harnessing the power of various digital marketing elements is crucial for businesses and marketers alike. Combining these elements strategically can help build brand awareness, attract and engage the target audience, drive website traffic, and ultimately lead to business growth and success. Staying updated with the latest digital marketing course in Jabalpur and tools is essential to remain competitive in the dynamic and ever-evolving digital landscape.

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Unleashing Opportunities: Freelancing, Online Earning, and Digital Marketing Courses in Jabalpur

In the digital age, where the internet has become an integral part of our daily lives, the demand for individuals skilled in freelancing, online earning, and digital marketing is on the rise. Jabalpur, a city with a rich cultural heritage, is not far behind in embracing these opportunities. As the world transitions towards a more digital landscape, the need for relevant courses has never been more crucial. In this blog post, we will explore the diverse range of courses available in Jabalpur that cater to the ever-growing fields of freelancing, online earning, digital marketing, and even blogging.

Freelancing Course in Jabalpur:

Freelancing has emerged as a popular choice for those who seek flexibility in their work schedules. Whether you're a writer, graphic designer, programmer, or a digital marketer, freelancing offers a platform to showcase your skills. In Jabalpur, specialized freelancing courses provide comprehensive training, covering various platforms and freelancing techniques. These courses equip individuals with the necessary skills to thrive in the competitive freelancing market.

Online Earning Course in Jabalpur:

The concept of earning money online has gained momentum, and Jabalpur is keeping pace with the trend. Online earning courses in the city focus on a wide range of avenues, from e-commerce and affiliate marketing to content creation and virtual assistance. These courses empower participants to harness the power of the internet to generate income, making them self-reliant in the digital economy.

Digital Marketing Course in Jabalpur:

Digital marketing has become the backbone of businesses in the online realm. Recognizing this, Jabalpur offers comprehensive digital marketing courses that cover everything from SEO and social media marketing to email marketing and analytics. These courses are designed to mold individuals into adept digital marketers, ready to navigate the ever-evolving landscape of online promotion.

Digital Marketing Course Fees:

Concerns about the cost of education often play a pivotal role in decision-making. Fortunately, the digital marketing courses in Jabalpur are not only comprehensive but also affordable. The fees for these courses are structured to make quality education accessible to a wide range of individuals, ensuring that financial constraints do not hinder the pursuit of knowledge.

Blogging Course in Jabalpur:

Blogging has evolved beyond a personal online journal into a powerful tool for businesses and individuals to connect with their audience. Jabalpur recognizes the importance of effective blogging and offers specialized courses to hone the skills required for successful blogging. These courses cover content creation, SEO strategies, and the art of engaging an online audience.

In conclusion, Jabalpur has become a hub for individuals seeking to enhance their skills in freelancing, online earning, digital marketing, and blogging. The courses offered in the city not only provide theoretical knowledge but also practical insights, preparing individuals for real-world challenges. As the digital landscape continues to evolve, the opportunities presented by these courses in Jabalpur are bound to shape a new generation of skilled professionals ready to make their mark in the online world.

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How do we earn money by digital marketing?

Introduction

In today's technology-driven world, digital marketing has emerged as a crucial tool for businesses seeking to reach their target audience effectively and generate substantial revenue. With the internet's widespread usage and the ever-increasing number of online consumers, businesses have realized the potential of digital marketing to boost their profits. In this article, we will explore the various avenues through which one can earn money by utilizing digital marketing training in Jabalpur.

Website Monetization

One of the primary ways to earn money through Affiliate marketing course in Jabalpur is by monetizing your website. A well-designed and content-rich website can attract a significant number of visitors. By incorporating advertisements, affiliate marketing, or sponsored content, website owners can generate revenue through Online earning course.

Advertisements: Displaying ads through platforms like Google AdSense allows website owners to earn money every time a user clicks on an ad or views it.

Affiliate Marketing: By partnering with companies and promoting their products or services through affiliate links, website owners can earn commissions for every sale or lead generated through their website.

Sponsored Content: Brands may pay website owners to publish content that promotes their products or services, reaching a wider audience and generating income for the website.

Social Media Marketing

As a Social Media Marketing Course in Jabalpur, businesses can leverage social media to increase brand visibility, engage with potential customers, and ultimately boost sales.

Influencer Marketing: Brands collaborate with social media influencers who have a significant following, allowing them to promote products or services in a more authentic and relatable manner, driving sales and earning commissions.

Social Media Advertising: Platforms like Facebook, Instagram, and Twitter offer targeted advertising options, allowing businesses to reach specific demographics, increasing the likelihood of conversion and revenue generation.

Content Marketing

Through Content Writing Course in Jabalpur, engaging blog posts, articles, videos, podcasts, and infographics, businesses can position themselves as experts in their industry, gain trust, and drive sales.

Lead Generation: Businesses can collect valuable leads by offering free content such as e-books or webinars in exchange for contact information, which can then be used for targeted marketing campaigns.

Upselling and Cross-selling: Providing valuable content to existing customers can lead to upselling and cross-selling opportunities, increasing the average transaction value and overall revenue.

Email Marketing

Email marketing remains a potent tool for generating revenue through digital marketing. Building and maintaining an email list allows businesses to nurture leads, retain customers, and drive repeat sales.

Promotional Emails: By sending personalized promotional emails to subscribers, businesses can inform them about discounts, offers, and new product launches, leading to increased sales.

Drip Campaigns: Automated drip campaigns can be set up to nurture leads over time, providing valuable information and gradually guiding them towards making a purchase.

Search Engine Optimization (SEO)

SEO Course in Jabalpur plays a critical role in improving a website's visibility on search engines like Google. Ranking higher in search results can drive organic traffic, leading to potential conversions and revenue.

Organic Traffic Monetization: Websites with substantial organic traffic can earn money through ads, affiliate marketing, and other monetization methods.

Conclusion

Digital marketing training institute in Jabalpur has transformed the way businesses earn money in the digital age. By leveraging various strategies such as website monetization, social media marketing, and content marketing, email marketing, and SEO, businesses can reach their target audience more effectively, drive conversions, and increase revenue. It is essential to stay updated with the latest trends and techniques in digital marketing course in Jabalpur to maintain a competitive edge and maximize earnings in the ever-evolving online landscape.

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What digital marketing skills are in demand?

In the early days, people promote their products and services through newspapers, hoardings, pamphlets, announcements, etc. But that’s not the time now. These days, people love to get information from social media and other modern sources of advertising. As a result, it became necessary to upgrade the system of promotion to influence more people and increase the popularity of the product or service.

Digital marketing is the latest way to promote products to improve marketing campaign results. Digital marketing includes blogging, social media advertisements, promotion, etc. It covers more people because the majority of the population in the world uses social media platforms since the invention of this technology that we call smartphones. Digital marketing is a medium that circulates advertisements throughout the world to various platforms within a few seconds and shares them with everyone using those online platforms.

Digital marketing has a vast scope in the field of marketing. One of the reasons freshers choose to make their careers in digital marketing is that it is one of the fastest-developing professions. This course is not available at colleges, but if someone wants to pursue this path, then they should enroll in some institute that offers this knowledge.

DiGi MARK is a digital marketing training institute in Jabalpur that has been providing courses in digital marketing since 2016. Here, the teachers are well-trained and experienced. All the courses they taught there are job-oriented. After gaining knowledge regarding this field, you can get a job in the IT sector or start your own company. The growth rate in this field is very high and positive; you need to have the necessary knowledge to succeed.

They offer various digital marketing course in Jabalpur that are all job oriented and boast a high success rate. Digital marketing is a vast subject, so it is divided into different parts. For job hiring purposes, these parts are also known as skills. The skills of digital marketing that appear to be most in demand are blogging, content writing, SEO, SMM, SMO, freelancing, webpage designing, affiliate marketing, etc. All these courses are certified and job-oriented.

We know, however, that theoretical knowledge alone is not enough to earn a living. They receive digital marketing training in Jabalpur so they can become more efficient with practical knowledge. They provide you with a host to practice the knowledge you gain and the skills you develop. The teachers collaborate with each student and provide them with assessments. The environment there is very positive, and the experience is very authentic. The thing I learned there was that you are responsible for the choices you make to achieve your goals.

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How to become a Digital Marketing Specialist?

A digital marketing specialist is someone who specializes in promoting and advertising using various digital channels, such as mobile apps, social media, websites, email, and others. Without the appropriate expertise and knowledge, doing digital marketing services is quite challenging. You've received this information from a digital marketing expert. DiGi MARK is one of the company in Jabalpur that offers specialized and customized digital marketing training in Jabalpur.

Finding the best digital marketing schools in Jabalpur that offer the best digital marketing courses  is not very simple. DiGi MARK is a training Centre with a variety of classes and knowledgeable, Google-certified instructors. DiGi MARK offers courses in SEO, SEM, web design, affiliate marketing, email marketing, and other topics. Digital marketing classes are offered by DiGi MARK in Jabalpur with the goal of "Learn to Earn." To become a digital marketing expert, you only need the best training and practice.

The institution's main objective is to equip its students with the skills they need to compete effectively in the marketplace. We have been inspired to operate internationally by the gratitude shown to us by former students of our institute. Both in-person and online digital marketing training is provided in Jabalpur by DiGi MARK. The institute distinguishes itself from other institutes and carves out a unique niche for itself in the expanding education sector thanks to its unique training and positive internal environment.

Future commerce will only be conducted by specialists with digital training, hence the highest education and knowledge are necessary. These characteristics also make someone a specialist in digital marketing, and DiGi MARK will support you on your path.

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Affiliate Marketing Training in Jabalpur is one of the best ways to make passive income. This affiliate marketing course will help you to make passive income from home. Register Now.

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Affiliate Marketing Training Course Jabalpur

Affiliate marketing is one of the most prominent forms of online marketing in the fast-changing online industry. Our affiliate marketing course in Jabalpur is designed for everyone who has a great desire to make money fast. Attend this affiliate marketing course and open your door for passive income.

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DiGi MARK Launched New Advanced Digital Marketing Course In Jabalpur

In the age of digital revolution, technology and digital India have opened numerous opportunities of internet marketing for you. In the time of digitalization, digital marketing not only opened opportunities for companies but also for job seekers and professionals.

Recently, DiGi MARK Launched New Advanced Digital Marketing Course In Jabalpur. This course will help you to become a professional digital marketer. This digital marketing course will rise the job market value of job seekers and enable you to manage all digital marketing campaigns. We offer personalized Digital Marketing Course for Students, Entrepreneurs, and Professionals.

This Digital Marketing Course is crafted to transform you into a professional digital marketer. We have designed this course to assist job seekers and empower business owners and professionals to reach their goals. There is a huge demand for professionals who are experienced in digital marketing.

Here you will learn how to do digital marketing, invite targeted traffic, generate leads and increase business by using different online platforms like search engines, social media, and online ads.

Either you want to start a dynamic career in the emerging industries or grow the new or existing business using digital marketing. This Digital Marketing Course is perfect for you.

 SKILLS YOU WILL LEARN

1.       Search Engine Optimization (SEO)

2.       Search Engine Marketing (SEM)

3.       Social Media Optimization & Marketing (SMO & SMM)

4.       Blogging

5.       Affiliate Marketing

6.       Video And YouTube Marketing

7.       Content Writing

8.       Email Marketing

9.       Website Designing & Development

 WHO SHOULD ATTEND THIS DIGITAL MARKETING COURSE?

1.       Students – Who Want To Acquire Digital Marketing Skills.

2.       Job Seekers – Who Want To Start Their Career As A Professional Digital Marketer.

3.       Entrepreneurs Or Business Owners – Who Want Business Growth Using Digital Marketing.

4.       Sales Professionals – Who Want To Generate More Leads And Find Clients Through Digital Marketing.

5.       Housewives – Who Are Looking For Passive Income As Part-Time Work.

6.       Freelancers – Who Are Searching For Projects.

7.       Anyone – Who Wants To Acquire Digital Marketing Skills.

 SPECIAL FEATURES

1.       Training By Google Certified Professional.

2.       Live Project Training.

3.       12+ Years Experienced Trainer.

 CERTIFICATIONS

You will get more than 21 certificates that include Google certificates, Facebook certificates, HubSpot certificates, SEMrush certificate, Hootsuite certificate and one “Digital Marketing Course Completion” certificate from DiGi MARK.

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How to become a Digital Marketing Specialist?

A digital marketing specialist is one with special skills in the field of promoting and advertising through various digital channels like mobile apps, social media, websites, email, etc. it is very difficult for one to perform digital marketing services without proper training and knowledge. This knowledge is provided to you by some digital marketing specialists. DiGi MARK is one of those institutions that provide modified and special digital marketing training in Jabalpur.

It is not very easy to find the best digital marketing institutes that provide the best digital marketing courses in Jabalpur. DiGi MARK is an institute that possesses different types of courses and experienced and Google–certified trainer. Courses that DiGi MARK offers are SEO, SEM, Web Designing, Affiliate Marketing, Email Marketing, etc. DiGi MARK provides digital marketing courses in Jabalpur with a “Learn to Earn” motive. Perfect training and practice are enough to be a digital marketing specialist.

The foremost goal of the institution is to make their students capable enough to fight the competition with brilliant promoting abilities. The appreciation received by the former students of our institute has given us motivation to work worldwide. DiGi MARK offers both digital marketing training in Jabalpur in person and online. Special training and good environment inside the institute makes it different from other institute and builds a special place in the growing teaching industry.

The world in the future will only deal with digitally trained professionals, thus it requires the best learning and enough knowledge. And these qualities make an individual a digital marketing specialist and DiGi MARK will help you in this journey.

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Digital Marketing Course in Jabalpur     

Digital marketing is most important in this modern world because it’s connects a business with its customer. It is the way to promote your brands and to connect with future customers using the internet and other forms of digital communication. Digital marketing course in Jabalpur is an opportunity to expand your skill set and gain lots of knowledge. This includes the use of mobile devices, websites, social media, search engines, and other similar channels. It is an excellent opportunity for job seekers, entrepreneurs, and professionals to grow their skill sets and gain lots of knowledge 

Digital Marketing Courses and training in Jabalpur opens the door of opportunity for job seekers, entrepreneurs, and professionals. We provide personalized courses for all those who want to become a professional digital marketer. We provide all the courses digital marketing such as SEM, SEO, SMM, Content Writing, Blogging, Email Marketing, Affiliate Marketing, YouTube and Video Marketing. DiGi Mark institute provides Digital Marketing Training in Jabalpur with our highly qualified and experienced teachers. With the help of our professional and and qualified teachers, DiGi Mark institute is the one of the best Digital Marketing Training in Jabalpur.