#AmazonSellerGuide

[aditisingh01]

7 Common Amazon Advertising Mistakes and How to Avoid Them

Sometimes, it becomes so frustrating when you initiate an Amazon ad campaign and end up seeing your budget drained without any expected results. You are not alone since many Amazon advertisers suffer from common mistakes that can hinder campaigns' performance, waste budget, low ROI, and lost opportunities. In this post we walk through 10 of the most common Amazon advertising mistakes, and how to avoid them Mistake #1️⃣: Lack of Defined Goals for Your Amazon Ads

Why it matters: Unless you define your goals, you might throw money at ads that aren't going to work without a clear goal in mind. Do you want to build brand awareness? Drive sales on a specific product? Or push customers into a storefront? Different goals require different strategies. How to fix it: Before you run any Amazon ads campaign, write down a clear and measurable goal. Such as: 1. If you have the goal of brand awareness, then use Amazon Advertising through sponsored brand ads to help display both your logo and products above on searches on Amazon.

2. If you have the goal of selling products, then use Amazon Advertising with sponsored product ads that target select keywords or specific products to convert.

Actionable Step: Take a minute to write down your campaign goals and match them with the right Amazon advertising format. If you do not have a goal, it's time to go back to the drawing board. Clear goals will guide your entire ad strategy, which helps to measure success and optimize your campaigns. Example: Now, just think about if you have an eco-friendly cleaning products store on Amazon. You want to drive sales for this new product. You would then want to choose Sponsored Product ads, which would target keywords such as "eco-friendly cleaner" and "green cleaning products." But in certain situations, you might use Sponsored Brand ads to increase brand awareness. Mistake #2️⃣: Lack of Keyword Research and Targeting

Why it matters: Not all keywords are created equal. Poor keyword choices will cause your ad spend to plummet on tons of useless, irrelevant traffic. The right way to make sure you're targeting the correct audience is through effective keyword targeting with Amazon Advertising. How to fix it: Spend some good time doing keyword research with Amazon Advertising keyword tool or, if you want to get really, really big on keyword research, use third-party tools like Helium 10 or Jungle Scout. Just make sure not to forget to focus on intent-based keywords and keep an eye out for negative keywords and irrelevant search terms. Actionable Step: To identify keywords related to your products, you can use Amazon's Keyword Planner. Target long-tail keywords because their conversion rates are normally high, although the competition level is generally low. Example: For instance, a store for personalising coffee mugs. Instead of narrowly targeting broad terms like "coffee mugs," which would be quite a competitive term, look for phrases like "funny personalized coffee mugs" or "best gift coffee mugs." In doing so, you reach the people most likely to make the purchase. Mistake #3️⃣: Ignoring Negative Keywords

Why it matters: This will negative keywords help prevent your ads from showing up for irrelevant searches, meaning no wasting of clicks. In Amazon Advertising, Negative keywords are important to filter traffic that's unlikely to convert. How to fix it: Always include a list of negative keywords-terms or phrases you don't want your ads to show up for. That can be irrelevant search terms, competitors' brand names or generic terms that don't match your products. In Amazon Advertising, properly managing negative keywords can drastically improve ad performance. Actionable Step: Monitor the Search Term report to find which keywords eat away at your budget. Use them as negative keywords to show fewer ads for irrelevant searches. Example: There's nothing wrong with selling expensive leather jackets, but you probably don't want your ads showing up in a search like "cheap leather jackets." In other words, by including "cheap" as a negative keyword, you avoid targeting bargain hunters who are not going to pay full price. Mistake #4️⃣: Failure to Optimize Ad Copy and Product Listings

Why it matters: Great ad copy and product listings are the bedrock of any successful Amazon campaign. If your listings aren't optimized or your ad copy isn't compelling, your ads won't attract clicks, even if you target the right keywords. How to fix it: 1. Ad Copy: Keep it clear, concise and focused on benefits of the product. Add strong CTA like "Shop Now" or "Limited Offer

2. Product Listings: Your titles, descriptions, and bullet points should include relevant keywords and be interesting. Your listings should express what makes your products unique, including your USPs, and why customers should buy from you.

Actionable Step: Update your product listing with high-converting keywords and ensure the ad copy you're writing matches the message you have in your listing. Consistency in ad copy and product listing builds trust and makes more conversions.

Example : As for the ad copy if you are marketing a wireless Bluetooth speaker that is lightweight and portable, this will be: "Compact, High-Quality Sound – Take Your Music Everywhere!" Your product description should bring up these keywords with "portable speaker," "long battery life," and "waterproof."

Mistake #5️⃣: Failure to Monitor and Adjust Your Campaigns Regularly

Why it matters: It's not a "set it and forget it" thing when it comes to Amazon advertising. If you don't regularly check your ads and make adjustments for maximum performance, you might be running ads that are bad performers or even already irrelevant. How to fix it: Monitor the campaign regularly. Track the click, conversion, and ACoS trend and adjust the bids, budget, and targeting based on that. Always keep your ads in line with those aims and performance metrics. Actionable Step: You can schedule a block of time every few days or every week to review your Amazon Ads dashboard. Monitor your KPIs and make adjustments based on the insights you are getting. Example: You find that one keyword is bringing traffic but not conversion, then you might need to adjust your bid or test your ad copy against what your customers expect. The more consistent adjustments can make your performance budget-efficient. Mistake #6️⃣: Over-targeting or over-focusing targeting scope

Why it matters: Over-targeting wastes ad dollars by showing the ads to too many people who are not the right fit. Conversely, under-targeting can target too specifically or have a limited reach that fails to yield necessary results. How to fix it: Balance specificity with reach in your targeting. You can start broad and continually hone your targeting as you gain more data and move into more specific keywords and audiences which are driving the best results for you. Actionable Step: Use the feature of Amazon's Product Targeting. By doing this, you are sure not to waste clicks on irrelevant items but to reach the right audience effectively. Example: A company selling beauty products, perhaps organic skincare, might advertise on something like "organic face serum" or "all-natural facial moisturizer." Since you are focusing on the same items, there's a higher chance to reach an interested customer looking for organic skincare. Mistake #7️⃣: Under emphasizing A/B Testing

Why it matters: A/B testing allows you to compare ad creatives, keywords, or targeting strategies. Not doing so means missing some really valuable insights that can radically improve campaign performance. How to fix it: Always run A/B tests for ad creative, keyword set, and product targeting for see what combinations deliver the best results. Even seemingly small tweaks can make a big difference in improving performance. Actionable Step: Choose one variable to test against the other-for example, perhaps you will test a change in ad copy or bids and then review the data after four weeks to see which one did better. Example A campaign targeting "wireless headphones" might require you to test two different headlines in ad copy: "Best Wireless Headphones for Music Lovers" vs. "Noise-Cancelling Wireless Headphones for Ultimate Sound." See which one performs the best and then use the winning copy for further campaigns. Conclusion: Amazon advertising-whether it's through display, video, or a Sponsored Product-is a really fantastic way to drive sales and help grow your business. However, in order to take the most advantage of Amazon advertising, you must avoid common pitfalls many advertisers often incur.

[hackandgrow]

Buy On Dips, Sell On Rise

I remember this also from my days as a day trader trading futures and options and heavily leveraged commodities. I'd wake up in the morning, I'd be excited. I'd have the five monitors go in. I'd have all the phone lines and the t1 line, and the people I could call if I needed to and the people who had my money on margin, I had all that stuff ready to go. And I'd look and there'd be no trades to be had and at the end of the day I'd feel deflated because I'd be like, I spent you know four hours here, I didn't make a single trade. But I remember later realizing that those were the days where I made the most money because I didn't lose my capital. I waited, I saved it for another day and that's the difference between an amateur and a pro. 

Like you're saying Bart. The difference is being able to save your money, save your resources until the opportunity presents itself. And how do you know that it's the right opportunity? It's going to feel like it's too good to be true. And so in any market, you have what's called price elasticity and you have a market that raises and if that market raises artificially, which I believe now the real estate market for  example, is artificially raised, right? It's not just supply and demand. There isn't intrinsic value like, getting a shack in Venice for 3.7 million dollars. Doesn't pencil out the mortgage on that thing is insane. The fact is that there's cheap money around right now, which is slowly coming to an end and that those numbers are inflated. 

So what what will happen is when that 3.7 million dollar tear down shack in Venice goes to three or let's say 2.9 million dollars, there will be a flow of people who are waiting to get in at 2.9 million that will come in and buy. And what will happen then is it'll bump up again because of supply and demand again pricey less price elasticity, it's an artificial raise. It's not real. And then what'll happen is it'll start going down. Maybe it'll go to two million that same house and people go. Oh, I'm out. This is crazy. And then you'll hear the murmurs in the background. All the brokers going, you should invest in this and that in the stock market, but the words won't be around real estate anymore. And then it'll go down to a million. And so now you're looking at what was a 3.7 million dollar house or a 3.2 million dollar house and it's a million bucks and then you pounce. 

Then you go in with the same money and you buy three then you get investors. And that's when you're going to make the real money and a lot of us did that in L.A. During 2008 buying in downtown L.A., buying in Venice, buying in all these areas. I've been buying real estate in Venice since the early 1990s and so you can do it. But timing is everything, which is what I got from the lessons that you were sharing with us here Bart. 

Okay, that was fun. If you liked what you saw, make sure to subscribe and like below. Make sure to leave us a comment and join the community.

[dreamhealth99]

I've written a step-by-step guide on how you can start and launch your very own successful Amazon FBA business starting today. All for free It's called: Amazon FBA Success. You can grab your copy here: @https://bit.ly/3ewfHt0 #FREEBIES #freeebook #amazonfba #amazonfbasuccess #Amazonsellerguide #amazonfbafreedom https://www.instagram.com/p/CCo-uGeJcjo/?igshid=1fomjjv57pr68

[sainettechnologies]

You want to start selling your products online - but have no idea from where to begin from, what documents required, how to do photography & showcase your products. Worry Not! We are here to support you all.

[hackandgrow]

Amazon Aggregators #6 - Investors Don t Like Money Sitting Around

This is a series on how to hack and grow rich, make money online and how to overcome life and business/career issues.

▶ Video Transcript: I was 15 years old thinking I want to find wealth, fortune all the great things that America offers. Books were my friends. I read books by Napoleon Hill, books by Og Mandino, all the great old-time writers of that time. I read Tony Robbins and Wayne Dyer and all the personal development guys. This other guy named Stuart Wilde. I read his books and I thought, man, you know what? I'm I'm gonna leave home and I left home. I left and I was sleeping at that time in abandoned buildings or buildings that were under construction. Los Angeles was in a huge building boom at that time.

So I realized that I could get into these buildings late at night when the brokers weren't in there, wake up in the morning before they got there and I'd be out and I'd be living in luxury houses, maybe there wasn't electricity or water in those days in some of the places because they weren't built yet but it was a safe place to lay my head and subsequent to that I realized that there was a big electronic music scene. I had found a mentor, a guy who had agreed to take me under his wing and he was very familiar with the electronic music scene, the rave scene, the dance scene. So I got involved in that. I started throwing some clubs to make a little bit of extra money. I was still sleeping wherever I could lay my head and I remember that I would sleep behind the speakers, most people don't know this. In front of speakers, very loud, very hard to sleep. Behind speakers, super quiet and very warm. So I would sleep behind the speakers. I would wake up the club, would still be going on and I started looking around thinking how is the money being made in these places to realize only that it was by the drug dealers.

▶ Watch full video here: https://www.youtube.com/watch?v=gaN_HMwpKe8&t=0s

▶ About Shaahin: Shaahin Cheyene is an Author, Speaker and Leading Amazon Expert. He has worked for countless companies and individuals, taking products and companies from $0 to millions on the Amazon platform. To learn more about Shaahin and his career as a major Amazon FBA seller with millions in sales visit: https://www.shaahincheyenne.com

🔥 His "Billion ＄＄＄" podcast can be found here: https://www.shaahincheyenne.com/billion-how-i-became-king-of-the-thrill-pill-cult

✅ You can also have Shaahin as lead coach at Amazon Mastery where he will teach you to CRUSH IT on Amazon.

👇 Amazon FBA Mastery Course 👇  

https://fbasellercourse.com

✅ For Amazon FBA Seller insights and tips read this blog 👇 https://fbasellercourse.com/blog

✅ Follow Shaahin on:

Facebook ▶  https://www.facebook.com/S.Cheyene

Twitter ▶ https://twitter.com/shaahincheyene

Instagram ▶  https://www.instagram.com/shaahincheyene/

▶ About Bart Bagget Links: Grab a copy if both of Bart’s latest books, totally free gift to listeners. Success Secrets of the Rich and Happy

https://getbartsbook.com/free

http://bartbaggett.com

https://www.instagram.com/bartbaggett

https://www.facebook.com/bartbagett

▶ In House Warrior, Richard Levick Links:

https://podcasts.apple.com/us/podcast/in-house-warrior/id1508808968

https://levick.com/podcasts/

[hackandgrow]

Broad Stroked Or Specialist? - What's Your Game?

This is a series on how to hack and grow rich, make money online and how to overcome life and business/career issues.

▶ Video Transcript: I was 15 years old thinking I want to find wealth, fortune all the great things that America offers. Books were my friends. I read books by Napoleon Hill, books by Og Mandino, all the great old-time writers of that time. I read Tony Robbins and Wayne Dyer and all the personal development guys. This other guy named Stuart Wilde. I read his books and I thought, man, you know what? I'm I'm gonna leave home and I left home. I left and I was sleeping at that time in abandoned buildings or buildings that were under construction. Los Angeles was in a huge building boom at that time.

So I realized that I could get into these buildings late at night when the brokers weren't in there, wake up in the morning before they got there and I'd be out and I'd be living in luxury houses, maybe there wasn't electricity or water in those days in some of the places because they weren't built yet but it was a safe place to lay my head and subsequent to that I realized that there was a big electronic music scene. I had found a mentor, a guy who had agreed to take me under his wing and he was very familiar with the electronic music scene, the rave scene, the dance scene. So I got involved in that. I started throwing some clubs to make a little bit of extra money. I was still sleeping wherever I could lay my head and I remember that I would sleep behind the speakers, most people don't know this. In front of speakers, very loud, very hard to sleep. Behind speakers, super quiet and very warm. So I would sleep behind the speakers. I would wake up the club, would still be going on and I started looking around thinking how is the money being made in these places to realize only that it was by the drug dealers.

▶ Watch full video here: https://www.youtube.com/watch?v=gaN_HMwpKe8&t=0s

▶ About Shaahin: Shaahin Cheyene is an Author, Speaker and Leading Amazon Expert. He has worked for countless companies and individuals, taking products and companies from $0 to millions on the Amazon platform. To learn more about Shaahin and his career as a major Amazon FBA seller with millions in sales visit: https://www.shaahincheyenne.com

🔥 His "Billion ＄＄＄" podcast can be found here: https://www.shaahincheyenne.com/billion-how-i-became-king-of-the-thrill-pill-cult

✅ You can also have Shaahin as lead coach at Amazon Mastery where he will teach you to CRUSH IT on Amazon.

👇 Amazon FBA Mastery Course 👇  

https://fbasellercourse.com

✅ For Amazon FBA Seller insights and tips read this blog 👇 https://fbasellercourse.com/blog

✅ Follow Shaahin on:

Facebook ▶  https://www.facebook.com/S.Cheyene

Twitter ▶ https://twitter.com/shaahincheyene

Instagram ▶  https://www.instagram.com/shaahincheyene/

▶ About Bart Bagget Links: Grab a copy if both of Bart’s latest books, totally free gift to listeners. Success Secrets of the Rich and Happy

https://getbartsbook.com/free

http://bartbaggett.com

https://www.instagram.com/bartbaggett

https://www.facebook.com/bartbagett

▶ In House Warrior, Richard Levick Links:

https://podcasts.apple.com/us/podcast/in-house-warrior/id1508808968

https://levick.com/podcasts/

[hackandgrow]

Into The Mindset of Leading CEOs And Business Leaders

This is a series on how to hack and grow rich, make money online and how to overcome life and business/career issues.

▶ Video Transcript: I was 15 years old thinking I want to find wealth, fortune all the great things that America offers. Books were my friends. I read books by Napoleon Hill, books by Og Mandino, all the great old-time writers of that time. I read Tony Robbins and Wayne Dyer and all the personal development guys. This other guy named Stuart Wilde. I read his books and I thought, man, you know what? I'm I'm gonna leave home and I left home. I left and I was sleeping at that time in abandoned buildings or buildings that were under construction. Los Angeles was in a huge building boom at that time.

So I realized that I could get into these buildings late at night when the brokers weren't in there, wake up in the morning before they got there and I'd be out and I'd be living in luxury houses, maybe there wasn't electricity or water in those days in some of the places because they weren't built yet but it was a safe place to lay my head and subsequent to that I realized that there was a big electronic music scene. I had found a mentor, a guy who had agreed to take me under his wing and he was very familiar with the electronic music scene, the rave scene, the dance scene. So I got involved in that. I started throwing some clubs to make a little bit of extra money. I was still sleeping wherever I could lay my head and I remember that I would sleep behind the speakers, most people don't know this. In front of speakers, very loud, very hard to sleep. Behind speakers, super quiet and very warm. So I would sleep behind the speakers. I would wake up the club, would still be going on and I started looking around thinking how is the money being made in these places to realize only that it was by the drug dealers.

▶ Watch full video here: https://www.youtube.com/watch?v=gaN_HMwpKe8&t=0s

▶ About Shaahin: Shaahin Cheyene is an Author, Speaker and Leading Amazon Expert. He has worked for countless companies and individuals, taking products and companies from $0 to millions on the Amazon platform. To learn more about Shaahin and his career as a major Amazon FBA seller with millions in sales visit: https://www.shaahincheyenne.com

🔥 His "Billion ＄＄＄" podcast can be found here: https://www.shaahincheyenne.com/billion-how-i-became-king-of-the-thrill-pill-cult

✅ You can also have Shaahin as lead coach at Amazon Mastery where he will teach you to CRUSH IT on Amazon.

👇 Amazon FBA Mastery Course 👇  

https://fbasellercourse.com

✅ For Amazon FBA Seller insights and tips read this blog 👇 https://fbasellercourse.com/blog

✅ Follow Shaahin on:

Facebook ▶  https://www.facebook.com/S.Cheyene

Twitter ▶ https://twitter.com/shaahincheyene

Instagram ▶  https://www.instagram.com/shaahincheyene/

▶ About Bart Bagget Links: Grab a copy if both of Bart’s latest books, totally free gift to listeners. Success Secrets of the Rich and Happy

https://getbartsbook.com/free

http://bartbaggett.com

https://www.instagram.com/bartbaggett

https://www.facebook.com/bartbagett

▶ In House Warrior, Richard Levick Links:

https://podcasts.apple.com/us/podcast/in-house-warrior/id1508808968

https://levick.com/podcasts/

[hackandgrow]

Respond "Less" To Negativity Or Naysayers  

This is a series on how to hack and grow rich, make money online and how to overcome life and business/career issues.

▶ Video Transcript: You're now listening to Hack and Grow Rich with Shaahin Cheyene and his co-host Bart Baggett.  I started reading early after I got my ass kicked daily on the playgrounds. I decided I'm going to take to books and I read Napoleon Hill. I read the early Tony Robbins books, Wayne Dyer. I was deep deep deep into personal development. I read Og Mandino. I read Richard Bach and and all these great writers, those old-timey writers that wrote about success. I don't know how much of those guys what they said was and how much of it was real and you know there's all this controversy around Napoleon Hill and those guys and that's fine. But it created your frame of mind for sure. That's right. It created a mindset for me that that was possible. So later in life as I approached more and more success, I started reaching out to writers. I started reaching out to personal development writers, business writers and making them my friends and started working with them on some of these concepts of success, which I, you know, to this day carry with me.

▶ Watch full video here: https://www.youtube.com/watch?v=_zUmgMmVwqQ

▶ About Shaahin:

Shaahin Cheyene is an Author, Speaker and Leading Amazon Expert. He has worked for countless companies and individuals, taking products and companies from $0 to millions on the Amazon platform. To learn more about Shaahin and his career as a major Amazon FBA seller with millions in sales visit: https://www.shaahincheyene.com

🔥 His "Billion ＄＄＄" podcast can be found here: https://www.shaahincheyenne.com/billion-how-i-became-king-of-the-thrill-pill-cult

✅ You can also have Shaahin as lead coach at Amazon Mastery where he will teach you to CRUSH IT on Amazon.

👇 Amazon FBA Mastery Course 👇

https://fbasellercourse.com

✅ For Amazon FBA Seller insights and tips read this blog 👇 https://fbasellercourse.com/blog

✅ Follow Shaahin on:

Facebook ▶  https://www.facebook.com/S.Cheyene

Twitter ▶ https://twitter.com/shaahincheyene

Instagram ▶  https://www.instagram.com/shaahincheyene/

▶ About Bart Bagget Links: Grab a copy if both of Bart’s latest books, totally free gift to listeners. Success Secrets of the Rich and Happy

https://getbartsbook.com/free

http://bartbaggett.com

https://www.instagram.com/bartbaggett

https://www.facebook.com/bartbagett

▶ George Wright III Links:

https://www.facebook.com/thedailymastermind/

https://thedailymastermind.libsyn.com/

https://www.linkedin.com/in/george-wright-iii-a586b58/