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ipratikd-blog · 5 years
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Automotive Head Up-Display Market – Global Leaders & Geographical Growth
According to the new market research report "Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type, Sales Channel (OEM, Aftermarket), and Region: Global Forecast to 2025", Published by MarketsandMarkets™, Automotive HUD Market is projected to reach USD 3,372 million by 2025 from USD 866 million in 2020, at a CAGR of 31.3% during the forecast period.
Technological advancements in current generation automotive cockpit electronics along with increasing trend of connected and autonomous vehicles are further expected to drive the Automotive HUD Market. The HUD technology is evolving from a conventional HUD to augmented reality HUD. The augmented reality HUD overlays the external environment of the vehicle with virtual imagery that appears to be a part of the driving situation. This type of HUD highlights the street signs, enables advanced navigation that appears as arrows flowing over the road, and detects and illuminates the vehicles ahead to alert the driver of the distance between vehicles. This is always again expected to keep the driver alert and enhances the user experience. These advanced HUD functions are also projected to play a significant role in developing the fully autonomous driving technology.
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359 – Tables 70 – Figures 300 – Pages
The COVID-19 pandemic has resulted in halted production and plunging sales and has forced the key players in the global automotive field to rethink their strategies. Rescheduling the launch of models and projects, stabilizing dealer networks, managing cash carefully, and reviewing investment portfolios have affected the production and sales of passenger and commercial vehicles across the globe, which has resulted in a dip in the Automotive HUD Market in 2020 as compared to 2019. The development and implementation of safety features are expected to slow down as well.
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3D HUD segment, by technology, is estimated to be the fastest growing Automotive HUD Market during the forecast period.
The 3-D HUD technology is attractive to leading auto manufactures because it is compact, does not require eye tracking, and provides a deeper field of view than the existing HUD displays. With glasses-free 3-D technology, next-generation HUD units offer the possibility of full 3-D effects, projecting the images seen by drivers at safer distances from the windshield, therefore, causing less distraction. The 3-D AR HUD can display information at different distances depending on the driving speed (e.g., 40 m ahead when driving at 40 km/h in urban areas, 80 m ahead when driving at 80 km/h on highways).
The presence of any object can be detected with the help of 3-D projecting using sensors. This visually alerts the driver in advance, giving the driver additional time to make judgments and control the vehicle. Thus, the 3-D AR HUD is expected to reduce the accident rate and make driving safer. Currently, many HUD manufacturers, including WayRay, Continental, Visteon, and component providers, such as NVIDIA and Zecotek, are working on the development of 3-D and augmented reality HUDs. In 2018, Continental developed AR HUD with holographic projection by collaborating with DigiLens. Moreover, OEMs such as Toyota are focusing their R&D activities on 3-D HUD development. These factors will boost the growth of the 3-D HUD market.
Luxury Car segment, by vehicle class, is estimated to hold the largest market share during the forecast period.
The luxury car segment makes a major contribution to the Automotive HUD Market.  The luxury car segment includes brands like Audi, BMW, Land Rover, Mercedes Benz, and Jaguar, which are priced higher than USD 50,000. The luxury car segment integrates windshield HUD in the vehicle, as the market is less price-sensitive, which gives attractive profit margins. Many OEMs are now offering the HUD as a standard feature in premium models and their variants.
Windshield HUD’s safety-enhancing features such as LDWS, blind spot detection, navigation, and speed metrics in the driver’s field of view have made the driving experience even richer. With technological advancements in the automotive industry progressing at a rapid pace, the integration of a wider range of advanced driver assistance systems in the windshield HUD is projected by 2025. The technological innovation in the product and the safety features attached to it would increase the demand in this segment. Asia Pacific and Europe hold a major share in this segment due to the high production of luxury vehicles in these regions and the increasing demand from consumers for advanced safety and convenience in-vehicle features. Despite the high price of windshield HUDs, suppliers continue to invest heavily in full-windshield HUD systems, adding advanced features such as augmented reality.
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Europe is estimated to be the largest market for automotive HUD in 2020
Europe is expected to account for the largest market share by 2020, followed by Asia Pacific and North America. The automotive industry is one of the key industries in Europe. As per the European Commission, there are about 180 automobile facilities across the EU, and the automobile industry represents the largest investor in research & development. The European region is a hub for automotive giants and premium vehicle manufacturers. However, in recent years, it has witnessed a slump in the production of vehicles and an increase in competition from emerging markets such as Asia Pacific and the Rest of the World. The major growth drivers of the Automotive HUD Market in the region include the growing demand for technology, the rising need for safe and secure driving experience, and an increase in the development of connected cars. Germany is estimated to account for the largest share of the European Automotive HUD Market, by value and volume, during the forecast period. The market growth can be attributed to the increasing demand for advanced automotive in-vehicle electronics. The presence of key automotive players such as Continental AG enhances the market’s first mover advantage with advanced automotive applications. In addition, the German commercial vehicle market is expected to adopt augmented reality HUDs at a faster pace compared to other developed countries.
The Automotive HUD Market is dominated by globally established players such as Bosch (Germany), Continental (Germany), Denso (Japan), Visteon (US), Nippon Seiki (Japan), Panasonic (Japan), Pioneer (Japan), and Yazaki (Japan).
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ipratikd-blog · 5 years
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Automotive HUD Market worth $4.3 billion by 2025
According to the new market research report "Automotive HUD Market by Technology (AR-HUD, Conventional HUD), HUD Type (Combiner, Windshield), Vehicle Class (Economy, Mid-Segment, Luxury Car), Dimension (2D and 3D), Vehicle Type, and Region: Global Forecast to 2025", published by MarketsandMarkets™, The Automotive Head-Up Display (HUD) Market is estimated to be 1.1 billion in 2019 and is projected to reach a market size of USD 4.3 billion by 2025, at a CAGR of 25.28% during the forecast period. The market is driven by factors such as increasing demand for in-vehicle safety features, a rising number of connected cars, and progress toward developing semi-autonomous and autonomous vehicles.
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Browse and in-depth TOC on "Automotive HUD Market"        
81 - Tables 58 - Figures 160 - Pages
Augmented Reality Head-Up Display (AR-HUD) segment is estimated to be the fastest growing Automotive HUD Market, by HUD technology
With low-cost HUD systems being developed for mid-sized and economy cars, OEMs are planning to offer the sensor technology-enabled AR-HUD for enhanced in-vehicle safety in luxury vehicles. Lowering the consumer’s concern over safety, the AR-HUD integrates multiple ADAS functions to provide different information, all in the driver’s line of sight. Apart from the growing luxury vehicle segment, the semi-autonomous and autonomous vehicle market is projected to drive the demand for AR-HUDs.
Combiner HUD segment is expected to be the fastest growing Automotive HUD Market, by HUD type
The combiner HUD is a compact version of the windshield HUD. The combiner version requires lesser space for installation compared with the windshield HUD. Its compact size makes the combiner HUD an ideal fit for smaller cars. The installation of HUD in mid-segment and economy cars is projected to be driven by an increase in the adoption of combiner HUD in this segment of vehicles. Moreover, owing to the high cost of windshield HUD, the OEMs are also focusing on the volume growth of combiner HUD in mid-segment cars. Currently, combiner HUDs are offered in vehicles by OEMs such as Peugeot, Mini, and Mazda and are supplied by Bosch, Continental, and Visteon.
Europe is estimated to be the largest regional Automotive HUD Market
Europe comprises Germany, France, Russia, the UK, Spain, and the rest of Europe. Germany being an automotive hub, in terms of vehicle production as well as sales, is also the fastest country in terms of adopting in-vehicle advanced automotive technology. The demand for HUD technology such as AR-HUD is directly linked to the luxury and premium vehicle production and consumer demand for these vehicles in this region. The region also comprises the UK, a market with growing consumer demand for advanced automotive electronics in the cockpit.
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The Automotive HUD Market is dominated by a few global HUD system suppliers and comprises several regional players. Some of the key HUD suppliers operating in the market are Nippon Seiki (Japan), Continental (Germany), Denso (Japan), Visteon (US), and Bosch (Germany).
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About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors.
MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
MarketsandMarkets’s flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
Contact: Mr. Shelly Singh MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA: 1-888-600-6441 Email: [email protected] Research Insight: https://www.marketsandmarkets.com/ResearchInsight/automotive-head-up-display-market.asp Visit Our Website: https://www.marketsandmarkets.com
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