#B2B Customer Acquisition

[salesmarkglobal]

B2B Customer Acquisition Strategy By Intent-driven Content Syndication

Use SalesMark Global's B2B customer acquisition strategy to unleash the power of precision. We link you with prospects who are actively looking for solutions with powerful data insights and personalised content, making sure your message is precisely received. We find prospects exhibiting buying signs by utilising intent data and advanced targeting strategies, which maximises engagement and conversion rates. What distinguishes us? Our patented technology, strategic alliances, and industry knowledge produce outstanding outcomes that quicken your sales funnel. Using intent-based content amplification and multi-touch campaigns, we maximise each touchpoint to produce high-quality leads. Put your faith in SalesMark Global to up your B2B client acquisition game.

To Learn More about Account Based Marketing Strategies Visit SalesMark Global

[brownrice03]

Phone Lead Generation Services

As a top lead generation agency, Strategic Connection offers the perfect solution to drive your business forward. Our tailored strategies, local expertise, and commitment to results make us the ideal partner for your lead generation needs.

[techninja]

Is Your B2B Brand Invisible? 3 Proven Ways to Generate Demand

Introduction

In today's competitive business landscape, having a strong presence is essential for B2B brands to thrive. However, many companies struggle with brand visibility, which directly impacts their ability to generate demand. In this article, we'll delve into the significance of B2B brand visibility and explore three proven strategies to boost demand generation.

Understanding B2B Brand Visibility

Defining Brand Visibility

B2B brand visibility refers to the extent to which a company's brand is recognized and remembered by its target audience. It encompasses various factors, including online presence, reputation, and brand awareness within the industry.

Challenges in B2B Brand Visibility

Several challenges contribute to the invisibility of B2B brands. These may include fierce competition, limited marketing budgets, complex sales cycles, and the niche nature of B2B markets. Overcoming these hurdles requires a strategic approach and targeted efforts.

The Need for Demand Generation

Why Demand Generation Matters

Demand generation is the process of creating awareness and interest in a company's products or services among potential customers. It lays the foundation for driving sales and revenue growth, making it a crucial aspect of B2B marketing.

Link Between Visibility and Demand

Brand visibility directly influences demand generation. When a B2B brand is highly visible, it attracts more attention from prospective clients, leading to increased inquiries, conversions, and ultimately, sales. Conversely, poor visibility can result in a lack of interest and minimal demand for the brand's offerings.

Proven Ways to Generate Demand

Content Marketing Strategies

Content marketing plays a pivotal role in enhancing B2B brand visibility and driving demand. By creating valuable and relevant content, such as blog posts, whitepapers, and case studies, companies can establish thought leadership, engage their target audience, and drive organic traffic to their website.

Leveraging Social Media

Social media platforms offer B2B brands a powerful tool for increasing visibility and generating demand. By actively participating in relevant discussions, sharing informative content, and connecting with industry influencers, companies can expand their reach, attract new prospects, and foster meaningful relationships with existing customers.

Building Strategic Partnerships

Collaborating with complementary businesses and industry partners can significantly boost brand visibility and demand generation. Strategic partnerships enable companies to tap into each other's networks, leverage shared resources, and access new market segments. Whether through co-marketing initiatives, joint events, or referral programs, partnerships can amplify the impact of B2B marketing efforts.

Conclusion

In conclusion, B2B brand visibility is essential for driving demand and achieving business growth. By understanding the challenges involved, prioritizing demand generation efforts, and implementing proven strategies such as content marketing, social media engagement, and strategic partnerships, companies can enhance their visibility, attract more qualified leads, and ultimately, succeed in the competitive B2B landscape.

[accountsend]

Unlocking Success Through B2B Sales Lead Acquisition: Expert Insights

In the dynamic landscape of modern business, where competition reigns and opportunities abound, the strategic acquisition of B2B sales leads emerges as a catalyst for achieving sustainable growth. However, this journey is not a linear path; it's a complex tapestry that demands strategic decisions and informed choices. In this comprehensive guide, we dive deep into the nuances, offering a wealth of industry insights and expert guidance to illuminate your way.

DOWNLOAD THE INFOGRAPHIC HERE

Define Your Ideal Customer Profile

In the realm of B2B sales, knowing your audience is the bedrock of success. Crafting a finely tuned ideal customer profile serves as your compass, directing your lead acquisition efforts with precision. The process involves delving beyond surface-level demographics to capture the essence of your target audience—understanding their behaviors, preferences, and pain points. Armed with this detailed understanding, you not only streamline your lead acquisition but also craft compelling marketing messages that resonate deeply, fostering connections that are meaningful and enduring.

Research Reputable Lead Providers

Navigating the labyrinth of lead providers is a critical task that demands careful consideration. As you embark on this journey, arm yourself with the knowledge that not all providers are created equal. Seek out those with a track record of excellence, a history of delivering high-quality B2B database leads. Scrutinize customer reviews, testimonials, and industry accolades to gain insight into their performance. Additionally, leverage the power of your professional network, seeking referrals from trusted peers who have already navigated this terrain. Choosing a partner in lead acquisition is a decision of paramount importance—one that should be informed, calculated, and grounded in the wisdom of those who've come before.

Determine Lead Quality and Validity

The cornerstone of successful lead acquisition is the authenticity and quality of the leads themselves. In the pursuit of excellence, understanding how these leads are sourced and validated is crucial. Engage in candid conversations with potential lead providers, gaining insight into their B2B lead generation methods. Probe into the processes of data validation, such as email verification and phone number validation, to ensure the accuracy and reliability of the leads. The investment in high-quality leads isn't just a monetary one—it's an investment in the future, a commitment to forging relationships that endure beyond the initial transaction.

Consider Niche or Industry-Specific Leads

As the modern business landscape continues to evolve, personalization has emerged as a driving force behind successful marketing efforts. In the realm of B2B sales leads, niche or industry-specific leads are the embodiment of this principle. Tailored to cater to specific industries, these leads carry a heightened level of relevance and resonance. They represent a laser-focused approach that aligns your offerings with the precise needs and challenges of a particular market segment. The journey toward success is marked by embracing this approach, understanding that relevance is the currency that propels your interactions from transactional to transformative.

Evaluate Lead Scoring and Segmentation

Precision is the watchword in the realm of B2B sales, and it's a precision that can be achieved through lead scoring and segmentation. Lead scoring, a strategic mechanism, empowers you to allocate resources where they matter most—on leads with the highest likelihood of conversion. The process is a data-driven symphony, harmonizing your efforts with the rhythm of your audience's needs. Segmentation takes this precision a step further, allowing you to categorize leads based on specific criteria. This segmentation facilitates tailored marketing strategies that resonate deeply, creating connections that go beyond the surface level, igniting genuine engagement.

Ensure Compliance with Data Privacy Regulations

In an era where data privacy is a fundamental concern, ensuring compliance with regulations such as GDPR or CCPA isn't merely a legal obligation—it's an ethical commitment. As you embark on the journey of lead acquisition, a critical step is to partner with lead providers who uphold the same commitment to data protection. Scrutinize their practices, seeking evidence of robust data protection measures that align with regulatory standards. The trust you cultivate through these practices isn't just legal—it's a foundation for fostering enduring relationships with your audience.

Test and Measure Performance

The journey of B2B sales lead acquisition is not a destination; it's a continuous evolution. The culmination of this journey lies in the realm of performance measurement—a dynamic process that demands vigilance and adaptability. Metrics such as conversion rates, lead quality, and ROI become your guiding stars, offering insights into the efficacy of your strategies. It's a dance of constant refinement, an ongoing quest for optimization. This phase ensures that your efforts aren't stagnant but are driven by the currents of data-driven insights.

In summation, the mastery of B2B sales lead acquisition is a journey marked by strategic decisions, data-driven insights, and a commitment to excellence. As you navigate this landscape, let these insights serve as your compass. By defining your ideal customer profile, selecting reputable lead providers, ensuring lead quality, embracing niche leads, and adhering to data privacy regulations, you craft a lead acquisition strategy that resonates with success. The chapters of lead scoring and segmentation, coupled with ongoing performance evaluation, complete the narrative, forging the path to sustained triumph. Embrace these insights, let them guide your decisions, and witness the transformation of B2B sales lead acquisition from a challenge into an opportunity for enduring growth.

[bbindemand]

Unveiling the Advantages of Digital Marketing for B2B Enterprises

Description:

In the realm of B2B marketing, digital strategies serve as indispensable assets for driving growth, bolstering visibility, and forging meaningful connections. Let's delve into how digital marketing can empower B2B enterprises to flourish in the current competitive climate.

5 Key Advantages of Digital Marketing for B2B Enterprises:

1. Expanded Reach and Exposure:

Digital marketing presents unparalleled avenues for B2B enterprises to broaden their reach and exposure. Through targeted advertisements, search engine optimization (SEO), and social media campaigns, enterprises can engage their desired audience across diverse digital platforms, amplifying brand recognition and attracting qualified leads.

2. Amplified Lead Generation and Conversion:

By harnessing digital marketing tactics like content creation, email outreach, and pay-per-click (PPC) ads, B2B enterprises can cultivate top-notch leads and drive conversions. With sophisticated targeting options and robust analytics tools, enterprises can fine-tune their campaigns for optimal outcomes and return on investment.

3. Elevated Customer Engagement and Connections:

Digital marketing cultivates meaningful engagement and connections with B2B clientele throughout their purchasing journey. By delivering personalized content, interactive experiences, and an active social media presence, enterprises can nurture leads, address customer queries, and foster enduring trust and loyalty.

4. Data-Driven Insights and Optimization:

Digital marketing empowers enterprises with actionable insights and analytics. Through real-time tracking and measurement of campaign performance, enterprises gain invaluable insights into audience behaviors, preferences, and interactions.

5. Cost-Efficiency and Scalability:

Digital marketing furnishes cost-effective solutions for enterprises across all scales. Compared to conventional marketing methods, digital channels often yield superior returns on investment and lower acquisition costs. Moreover, digital marketing strategies offer remarkable scalability, enabling enterprises to adapt their budgets and initiatives to their objectives and priorities.

Conclusion:

In summation, digital marketing holds myriad advantages for B2B enterprises, from amplified reach and lead generation to heightened customer engagement and data-driven optimization. By embracing digital strategies and leveraging actionable insights, B2B enterprises can realize their marketing aspirations, foster expansion, and stay ahead in the digital-first landscape. Seize the opportunities of digital marketing and unlock the full potential of your B2B enterprise.

[productlist92]

How important b2b lead generation for a business?

B2B lead generation is incredibly important for businesses, especially those operating in competitive markets. Here are several reasons why:

Revenue Generation: Leads are the lifeblood of any business. Without a consistent stream of leads, a business can struggle to generate revenue and grow. B2B lead generation helps in identifying potential customers who are interested in the products or services offered, which ultimately leads to sales and revenue.

Business Growth: Generating quality leads allows businesses to expand their customer base and grow their market share. By consistently attracting new leads and converting them into customers, businesses can expand their reach and increase their influence in the industry.

Relationship Building: B2B lead generation isn't just about making a sale; it's also about building relationships with potential clients. By nurturing leads through the sales funnel, businesses can establish trust and credibility, which are essential for long-term customer relationships and repeat business.

Brand Awareness: Lead generation activities, such as content marketing and social media engagement, can help increase brand visibility and awareness within the industry. Even if leads don't immediately convert into customers, they may still become familiar with the brand, making them more likely to consider it in the future.

Cost Efficiency: While lead generation requires an initial investment of time and resources, it can ultimately be more cost-effective than traditional marketing methods. By targeting specific audience segments and channels, businesses can optimize their lead generation efforts to generate high-quality leads at a lower cost per acquisition.

In conclusion, B2B lead generation is crucial for businesses looking to sustainably grow and thrive in competitive markets. It enables businesses to generate revenue, build relationships, gain insights, and maintain a competitive edge in their industry.

For more:

Please reach out here,

If you have any questions or talk any bit more about your need.

[thesaleswhisperer]

How to Reach Decision-Makers and Close Them Today, With Adam Rosen

Adam Rosen, founder of an email outreach company, discusses the evolution of cold email and the impact of recent changes in the industry.

He explains how the Squarespace acquisition of Google domains affected bounce rates and forced companies to adapt their cold email strategies.

Rosen emphasizes the importance of quality in cold email marketing and addresses the perception of cold email as spam. He also provides insights into choosing the right cold email tool and shares success stories of reaching high-profile executives through cold email outreach. 

Additionally, Rosen discusses the balance between travel and business growth and offers tips for negotiating Airbnb rentals. In this conversation, Adam Rosen discusses his customer acquisition methods, including cold email, LinkedIn outreach, and referrals.

He emphasizes the importance of setting proper expectations with customers and underpromising and overdelivering. Adam also shares insights on the direct approach in marketing and the need to build a system that works for you. He discusses the use of a primary domain for email outreach and the optimal number of touches in cold email campaigns.

Adam highlights the importance of personalized outreach and the value of a quick sales cycle. He also emphasizes the need to avoid overcomplicating sales conversations and to embrace pain as a learning opportunity. 

Takeaways

Cold email and LinkedIn outreach are effective methods for customer acquisition.

Setting proper expectations with customers is crucial for long-term success.

Underpromising and overdelivering can lead to satisfied and loyal customers.

Building a system that works for you is essential for scalability and efficiency in sales.

Personalized outreach from the point person tends to yield better results. 

Using a primary domain for email outreach can be effective if the list is highly curated.

The optimal number of touches in cold email campaigns is around three to five.

Decision makers prefer a direct approach and appreciate transparency in pricing.

Short sales cycles are possible if the right person is reached at the right time.

Simplifying sales conversations and avoiding overcomplication can lead to better outcomes.

Embracing pain and challenges can lead to growth and learning in business. 

Contact Adam Rosen at EOCworks.com for more information.

Chapters

00:00 Introduction and Background

00:23 Transition to Digital Nomad Lifestyle

01:24 The Evolution of Cold Email

05:02 Adapting to Changes in Cold Email

07:02 Addressing the Perception of Cold Email as Spam

08:06 Choosing the Right Cold Email Tool

09:07 Gaming the System and the Importance of Quality

10:03 The Game of Cold Email Marketing

11:02 Effectiveness of Cold Email in Reaching Executives

12:45 The Value of Cold Email in B2B

13:49 Success Stories from Cold Email Outreach

15:05 Transition to Email Outreach Company

18:18 Balancing Travel and Business Growth

19:37 Choosing Travel Destinations

22:25 Negotiating Airbnb Rentals

25:05 Providing Full-Service and DIY Options

26:43 Timeframe for Results in Cold Email

27:36 Business Growth Strategies

28:00 Customer Acquisition Methods

29:02 Setting Proper Expectations

30:52 Direct Approach vs. Ancillary Marketing

32:32 Building a System for Success

34:42 Personalized Outreach vs. Assistant Outreach

36:34 Using Primary Domain for Email Outreach

38:05 Optimal Number of Touches in Cold Email Outreach

40:43 Decision Makers' Preferences in Sales Outreach

43:11 Avoiding Overcomplication in Sales Conversations

45:03 Short Sales Cycles and Quick Buying Decisions

48:56 Simplified Call Flow and Pricing Transparency

52:40 Embracing Pain and Learning from Challenges

55:25 Contact Information

https://blog.thesaleswhisperer.com/p/adam-rosen-outbound-prospecting

Join the Inner Circle

https://www.thesaleswhisperer.com/c/inner-circle

Market like you mean it.

Now go sell something.

 -----

Connect with me:

Twitter -- https://twitter.com/saleswhisperer

TikTok -- https://www.tiktok.com/@thesaleswhisperer

Instagram -- http://instagram.com/saleswhisperer

LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

Facebook -- https://www.facebook.com/wes.sandiegocrm

Facebook Page -- https://www.facebook.com/thesaleswhisperer

Vimeo -- https://vimeo.com/thesaleswhisperer

Podcast -- https://feeds.libsyn.com/44487/rss

Sales Book -- https://www.thesaleswhisperer.com/c/way-book

BUSINESS GROWTH TOOLS

https://12WeeksToPeak.com

https://CopyByWes.com

https://CRMQuiz.com

https://TheBestSalesSecrets.com

https://MakeEverySale.com

https://www.TheSalesWhisperer.com/

Check out The Sales Podcast's latest episode

[pixel-studios]

The Future of SaaS: Advanced Digital Marketing Strategies for Dynamic Growth

In the rapidly evolving world of Software as a Service (SaaS), companies are incessantly seeking innovative ways to stay ahead. The heart of this quest lies in effective marketing strategies, particularly in the realm of Digital Marketing for SaaS companies. This article delves into the advanced tactics that are shaping the future of SaaS, focusing on dynamic growth through digital marketing.

The Strategic Imperative of Digital Marketing in the SaaS Sector

The SaaS industry, inherently digital in its delivery, requires a marketing approach that resonates with its technological ethos. Digital Marketing for Software Companies is not just a pathway but a strategic imperative. It involves a plethora of tactics, from search engine optimization (SEO) and content marketing to social media strategies and email marketing campaigns. However, the key to success in this digital arena is not just employing these tactics but mastering them to create a symphony of growth-driven strategies.

The Role of Specialized Agencies in SaaS Marketing

Given the complexity and the nuanced understanding required in this field, many SaaS companies turn to specialized agencies for help. A SaaS digital marketing agency offers expertise that goes beyond the conventional marketing approach. These agencies understand the unique challenges and opportunities within the SaaS landscape. They provide tailored strategies that align with the company's specific goals, be it user acquisition, retention, or expansion into new markets.

B2B Focus: A Unique Dimension in SaaS Marketing

A significant proportion of SaaS companies operate in the B2B (business-to-business) domain, which introduces an additional layer of complexity to their marketing efforts. A b2b SaaS marketing agency specializes in understanding the intricacies of B2B relationships. This involves nurturing long-term partnerships, aligning with business processes, and providing solutions that resonate with business clients’ needs. The focus here is not just on selling a product but on building a relationship and becoming an integral part of the client’s operational fabric.

Advanced Strategies for Digital Marketing in the SaaS World

Content Marketing:  In the digital marketing landscape, content is king. For SaaS companies, this means creating high-quality, informative, and engaging content that addresses the specific needs and pain points of their target audience. This content can take various forms – from in-depth blog posts and whitepapers to webinars and instructional videos. The goal is to establish the company as a thought leader in its niche, building trust and credibility among potential customers.

Leveraging Data for Personalized Marketing Data analytics plays a crucial role in understanding customer behavior and preferences. SaaS companies can leverage this data to create personalized marketing campaigns that speak directly to the needs of individual customers or segments. This level of personalization enhances customer experience and increases the likelihood of conversion and retention.

SEO: Optimizing for Visibility and Reach Search Engine Optimization (SEO) is crucial for increasing the visibility of SaaS products in a crowded marketplace. This involves optimizing website content, using relevant keywords, and building a robust backlink profile. The goal is to rank higher in search engine results pages (SERPs), making it easier for potential customers to find the company’s solutions.

Social Media Marketing: Building Community and Engagement Social media platforms offer a unique opportunity for SaaS companies to engage directly with their audience. Through targeted social media campaigns, companies can build a community of followers, engage in conversations, and provide customer support. This not only enhances brand visibility but also fosters a sense of community and loyalty among users.

Innovative Use of Technology in Marketing As technology evolves, so do the opportunities for innovative marketing strategies. This includes the use of artificial intelligence (AI) for predictive analytics, chatbots for customer service, and virtual reality (VR) or augmented reality (AR) for immersive product demonstrations. Embracing these technologies can provide a competitive edge and offer unique experiences to customers.

Conclusion: The Path Forward for SaaS Companies

The future of SaaS lies in the ability to adapt and excel in the digital marketing landscape. By embracing advanced strategies, companies can ensure dynamic growth and sustainable success. Whether through in-house efforts or partnering with a specialized SaaS digital marketing agency, the focus should be on creating a comprehensive, data-driven marketing strategy that resonates with the target audience and stays ahead of the competition.

In this ever-changing digital world, SaaS companies that innovate, personalize, and leverage the latest technologies in their marketing efforts are the ones that will thrive. The journey towards growth is ongoing, and the strategies outlined here provide a roadmap for SaaS companies aiming to achieve and sustain a leading position in the market.

[companyknowledgenews]

Analysts applaud Snaitech deal which could double Flutter’s Italy market share - Journal Important Online https://www.merchant-business.com/analysts-applaud-snaitech-deal-which-could-double-flutters-italy-market-share/?feed_id=209118&_unique_id=66f121372c750 #GLOBAL - BLOGGER BLOGGER Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country. Flutter informed the market on 17 September it had committed to purchasing Playtech’s Italian B2C business Snaitech, after the two parties mentioned talks were ongoing back in August.Flutter will gain a 100% ownership of the omnichannel operator, in a deal that is expected to close in Q1 2025.Its main reasoning for the purchase is to complement its ‘local hero’ brand portfolio, which comprises leading local operators in growing markets. And to no doubt grow its presence in Italy, a key market.Snaitech gives Flutter pole position in ItalyJefferies estimates Flutter could end up with a 30% share of the Italian gaming market once the deal closes, thanks to its multi-brand positioning. It expects the group to maintain a top spot for online share.Flutter had a 15% GGR share of the Italian online betting and igaming market in 2023 through its Sisal and PokerStars brands. Snaitech comes in just behind on 10%.However, Snaitech reigns in retail betting with a 16% share, behind market leader Lottomatica’s 42%. Flutter sits behind the two with 13%.Omnichannel is crucial for growth in betting. Italy’s 2018 advertising ban means operators with a retail presence are front of mind for customers. This is borne out by the figures; operators with both retail and online presence made up 66% of H1 revenues, said Barclays, citing H2 Gambling Capital figures.  “As long as current restrictions on advertising hold this dynamic should persist and lead to a further mix shift within online GGR to omnichannel operators, as overall online penetration accrues to the latter set,” Barclays said in its note.Could Flutter eye up Spain for future M&A?Italian revenue currently makes up almost half (47%) of Flutter’s International division, says Barclays. It is also one of the operator’s “consolidate and invest” markets.This segment also includes Armenia, Brazil, Georgia, Spain and Turkey, Barclays notes. These countries accounted for roughly 77% of Flutter’s H1 revenue and 71% of its International profits.And – aside from Spain – it has made recent acquisitions in each territory. Adjarabet, acquired in 2019, is Georgia’s market leader with a strong presence in Armenia. Last week Flutter snapped up a 56% stake in NSX Group, parent company of Brazil’s Betnacional.The operator has a foothold in Turkey thanks to Sisal – acquired in 2021 – winning a 10-year contract to operate the national lottery, Milli Piyango, in 2019. Sisal, of course, also strengthened Flutter’s position in Italy.What will Playtech do with all its cash?It’s been a very good week for Playtech. The Snaitech sale comes on the back of it reigniting its Caliplay JV with Caliente in Mexico, following a dispute and subsequent legal battle over fees.The group is expected to net some cash from sale, even after paying a mammoth shareholder dividend of €1.7bn-€1.8bn.Playtech has seemingly repositioned itself as a pure-play B2B behemoth on the back of this sale, giving it a simplified business structure and clear position in the market.  “This could give scope for further simplification and cost opportunities in its B2B business,” the note said.Playtech will make a 3x profit on Snaitech, which it bought back in 2018 for €846m. “The deal represents a very attractive price for Playtech,” Investec said.However, Playtech will retain a B2C business in Happybet, the German omnichannel sportsbook brand. Snaitech absorbed Happybet in 2021, although it will transfer back to Playtech following the Flutter deal.But questions around what Playtech might do with its newfound riches remain.

One source told iGB it could be a potential buyer for sports betting platform provider Kambi, which has been quietly up for sale for some time.Kambi’s sportsbook technology offering could round out Playtech’s B2B offering and would give it additional access into key emerging markets like Brazil. Playtech’s existing sports division, it’s worth noting, recorded a €72m impairment in 2023 following the loss of two “significant” retail contracts during the year.“Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country…” http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/pexels-photo-6133278.jpeg Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country. Flutter informed the market on 17 September it had committed to purchasing Playtech’s Italian B2C business Snaitech, after the two parties mentioned talks were ongoing back in August. Flutter will gain … Read More

[salesmarkglobal]

Master B2B Webinars and Attract Customers!

Struggling to connect with B2B customers? Master the art of webinars and turn viewers into leads! Our guide unlocks proven strategies for crafting engaging content, attracting high-value attendees, and converting them into loyal customers. Download your free copy today and become a B2B webinar pro!

Visit — www.salesmarkglobal.com

[bravecompanynews]

Analysts applaud Snaitech deal which could double Flutter’s Italy market share - Journal Important Online - #GLOBAL https://www.merchant-business.com/analysts-applaud-snaitech-deal-which-could-double-flutters-italy-market-share/?feed_id=209117&_unique_id=66f12136177ec Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country. Flutter informed the market on 17 September it had committed to purchasing Playtech’s Italian B2C business Snaitech, after the two parties mentioned talks were ongoing back in August.Flutter will gain a 100% ownership of the omnichannel operator, in a deal that is expected to close in Q1 2025.Its main reasoning for the purchase is to complement its ‘local hero’ brand portfolio, which comprises leading local operators in growing markets. And to no doubt grow its presence in Italy, a key market.Snaitech gives Flutter pole position in ItalyJefferies estimates Flutter could end up with a 30% share of the Italian gaming market once the deal closes, thanks to its multi-brand positioning. It expects the group to maintain a top spot for online share.Flutter had a 15% GGR share of the Italian online betting and igaming market in 2023 through its Sisal and PokerStars brands. Snaitech comes in just behind on 10%.However, Snaitech reigns in retail betting with a 16% share, behind market leader Lottomatica’s 42%. Flutter sits behind the two with 13%.Omnichannel is crucial for growth in betting. Italy’s 2018 advertising ban means operators with a retail presence are front of mind for customers. This is borne out by the figures; operators with both retail and online presence made up 66% of H1 revenues, said Barclays, citing H2 Gambling Capital figures.  “As long as current restrictions on advertising hold this dynamic should persist and lead to a further mix shift within online GGR to omnichannel operators, as overall online penetration accrues to the latter set,” Barclays said in its note.Could Flutter eye up Spain for future M&A?Italian revenue currently makes up almost half (47%) of Flutter’s International division, says Barclays. It is also one of the operator’s “consolidate and invest” markets.This segment also includes Armenia, Brazil, Georgia, Spain and Turkey, Barclays notes. These countries accounted for roughly 77% of Flutter’s H1 revenue and 71% of its International profits.And – aside from Spain – it has made recent acquisitions in each territory. Adjarabet, acquired in 2019, is Georgia’s market leader with a strong presence in Armenia. Last week Flutter snapped up a 56% stake in NSX Group, parent company of Brazil’s Betnacional.The operator has a foothold in Turkey thanks to Sisal – acquired in 2021 – winning a 10-year contract to operate the national lottery, Milli Piyango, in 2019. Sisal, of course, also strengthened Flutter’s position in Italy.What will Playtech do with all its cash?It’s been a very good week for Playtech. The Snaitech sale comes on the back of it reigniting its Caliplay JV with Caliente in Mexico, following a dispute and subsequent legal battle over fees.The group is expected to net some cash from sale, even after paying a mammoth shareholder dividend of €1.7bn-€1.8bn.Playtech has seemingly repositioned itself as a pure-play B2B behemoth on the back of this sale, giving it a simplified business structure and clear position in the market.  “This could give scope for further simplification and cost opportunities in its B2B business,” the note said.Playtech will make a 3x profit on Snaitech, which it bought back in 2018 for €846m. “The deal represents a very attractive price for Playtech,” Investec said.However, Playtech will retain a B2C business in Happybet, the German omnichannel sportsbook brand. Snaitech absorbed Happybet in 2021, although it will transfer back to Playtech following the Flutter deal.But questions around what Playtech might do with its newfound riches remain. One

source told iGB it could be a potential buyer for sports betting platform provider Kambi, which has been quietly up for sale for some time.Kambi’s sportsbook technology offering could round out Playtech’s B2B offering and would give it additional access into key emerging markets like Brazil. Playtech’s existing sports division, it’s worth noting, recorded a €72m impairment in 2023 following the loss of two “significant” retail contracts during the year.“Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country…” http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/pexels-photo-6133278.jpeg BLOGGER - #GLOBAL

[sammydigitaleu]

[boldcompanynews]

Analysts applaud Snaitech deal which could double Flutter’s Italy market share - Journal Important Online - BLOGGER https://www.merchant-business.com/analysts-applaud-snaitech-deal-which-could-double-flutters-italy-market-share/?feed_id=209116&_unique_id=66f121350b3ca Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country. Flutter informed the market on 17 September it had committed to purchasing Playtech’s Italian B2C business Snaitech, after the two parties mentioned talks were ongoing back in August.Flutter will gain a 100% ownership of the omnichannel operator, in a deal that is expected to close in Q1 2025.Its main reasoning for the purchase is to complement its ‘local hero’ brand portfolio, which comprises leading local operators in growing markets. And to no doubt grow its presence in Italy, a key market.Snaitech gives Flutter pole position in ItalyJefferies estimates Flutter could end up with a 30% share of the Italian gaming market once the deal closes, thanks to its multi-brand positioning. It expects the group to maintain a top spot for online share.Flutter had a 15% GGR share of the Italian online betting and igaming market in 2023 through its Sisal and PokerStars brands. Snaitech comes in just behind on 10%.However, Snaitech reigns in retail betting with a 16% share, behind market leader Lottomatica’s 42%. Flutter sits behind the two with 13%.Omnichannel is crucial for growth in betting. Italy’s 2018 advertising ban means operators with a retail presence are front of mind for customers. This is borne out by the figures; operators with both retail and online presence made up 66% of H1 revenues, said Barclays, citing H2 Gambling Capital figures.  “As long as current restrictions on advertising hold this dynamic should persist and lead to a further mix shift within online GGR to omnichannel operators, as overall online penetration accrues to the latter set,” Barclays said in its note.Could Flutter eye up Spain for future M&A?Italian revenue currently makes up almost half (47%) of Flutter’s International division, says Barclays. It is also one of the operator’s “consolidate and invest” markets.This segment also includes Armenia, Brazil, Georgia, Spain and Turkey, Barclays notes. These countries accounted for roughly 77% of Flutter’s H1 revenue and 71% of its International profits.And – aside from Spain – it has made recent acquisitions in each territory. Adjarabet, acquired in 2019, is Georgia’s market leader with a strong presence in Armenia. Last week Flutter snapped up a 56% stake in NSX Group, parent company of Brazil’s Betnacional.The operator has a foothold in Turkey thanks to Sisal – acquired in 2021 – winning a 10-year contract to operate the national lottery, Milli Piyango, in 2019. Sisal, of course, also strengthened Flutter’s position in Italy.What will Playtech do with all its cash?It’s been a very good week for Playtech. The Snaitech sale comes on the back of it reigniting its Caliplay JV with Caliente in Mexico, following a dispute and subsequent legal battle over fees.The group is expected to net some cash from sale, even after paying a mammoth shareholder dividend of €1.7bn-€1.8bn.Playtech has seemingly repositioned itself as a pure-play B2B behemoth on the back of this sale, giving it a simplified business structure and clear position in the market.  “This could give scope for further simplification and cost opportunities in its B2B business,” the note said.Playtech will make a 3x profit on Snaitech, which it bought back in 2018 for €846m. “The deal represents a very attractive price for Playtech,” Investec said.However, Playtech will retain a B2C business in Happybet, the German omnichannel sportsbook brand. Snaitech absorbed Happybet in 2021, although it will transfer back to Playtech following the Flutter deal.But questions around what Playtech might do with its newfound riches remain. One

source told iGB it could be a potential buyer for sports betting platform provider Kambi, which has been quietly up for sale for some time.Kambi’s sportsbook technology offering could round out Playtech’s B2B offering and would give it additional access into key emerging markets like Brazil. Playtech’s existing sports division, it’s worth noting, recorded a €72m impairment in 2023 following the loss of two “significant” retail contracts during the year.“Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country…” http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/pexels-photo-6133278.jpeg #GLOBAL - BLOGGER Analysts have applauded Flutter’s €... BLOGGER - #GLOBAL

[technologycompanynews]

Analysts applaud Snaitech deal which could double Flutter’s Italy market share - Journal Important Online - BLOGGER https://www.merchant-business.com/analysts-applaud-snaitech-deal-which-could-double-flutters-italy-market-share/?feed_id=209115&_unique_id=66f121337d724 Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country. Flutter informed the market on 17 September it had committed to purchasing Playtech’s Italian B2C business Snaitech, after the two parties mentioned talks were ongoing back in August.Flutter will gain a 100% ownership of the omnichannel operator, in a deal that is expected to close in Q1 2025.Its main reasoning for the purchase is to complement its ‘local hero’ brand portfolio, which comprises leading local operators in growing markets. And to no doubt grow its presence in Italy, a key market.Snaitech gives Flutter pole position in ItalyJefferies estimates Flutter could end up with a 30% share of the Italian gaming market once the deal closes, thanks to its multi-brand positioning. It expects the group to maintain a top spot for online share.Flutter had a 15% GGR share of the Italian online betting and igaming market in 2023 through its Sisal and PokerStars brands. Snaitech comes in just behind on 10%.However, Snaitech reigns in retail betting with a 16% share, behind market leader Lottomatica’s 42%. Flutter sits behind the two with 13%.Omnichannel is crucial for growth in betting. Italy’s 2018 advertising ban means operators with a retail presence are front of mind for customers. This is borne out by the figures; operators with both retail and online presence made up 66% of H1 revenues, said Barclays, citing H2 Gambling Capital figures.  “As long as current restrictions on advertising hold this dynamic should persist and lead to a further mix shift within online GGR to omnichannel operators, as overall online penetration accrues to the latter set,” Barclays said in its note.Could Flutter eye up Spain for future M&A?Italian revenue currently makes up almost half (47%) of Flutter’s International division, says Barclays. It is also one of the operator’s “consolidate and invest” markets.This segment also includes Armenia, Brazil, Georgia, Spain and Turkey, Barclays notes. These countries accounted for roughly 77% of Flutter’s H1 revenue and 71% of its International profits.And – aside from Spain – it has made recent acquisitions in each territory. Adjarabet, acquired in 2019, is Georgia’s market leader with a strong presence in Armenia. Last week Flutter snapped up a 56% stake in NSX Group, parent company of Brazil’s Betnacional.The operator has a foothold in Turkey thanks to Sisal – acquired in 2021 – winning a 10-year contract to operate the national lottery, Milli Piyango, in 2019. Sisal, of course, also strengthened Flutter’s position in Italy.What will Playtech do with all its cash?It’s been a very good week for Playtech. The Snaitech sale comes on the back of it reigniting its Caliplay JV with Caliente in Mexico, following a dispute and subsequent legal battle over fees.The group is expected to net some cash from sale, even after paying a mammoth shareholder dividend of €1.7bn-€1.8bn.Playtech has seemingly repositioned itself as a pure-play B2B behemoth on the back of this sale, giving it a simplified business structure and clear position in the market.  “This could give scope for further simplification and cost opportunities in its B2B business,” the note said.Playtech will make a 3x profit on Snaitech, which it bought back in 2018 for €846m. “The deal represents a very attractive price for Playtech,” Investec said.However, Playtech will retain a B2C business in Happybet, the German omnichannel sportsbook brand. Snaitech absorbed Happybet in 2021, although it will transfer back to Playtech following the Flutter deal.But questions around what Playtech might do with its newfound riches remain. One

source told iGB it could be a potential buyer for sports betting platform provider Kambi, which has been quietly up for sale for some time.Kambi’s sportsbook technology offering could round out Playtech’s B2B offering and would give it additional access into key emerging markets like Brazil. Playtech’s existing sports division, it’s worth noting, recorded a €72m impairment in 2023 following the loss of two “significant” retail contracts during the year.“Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country…” http://109.70.148.72/~merchant29/6network/wp-content/uploads/2024/09/pexels-photo-6133278.jpeg BLOGGER - #GLOBAL Analysts have applauded Flutter’s €2.3bn acquisition of Playtech’s Italian B2C Snaitech business this week. Flutter could now double its market share in the country. Flutter informed the market on 17 September it had committed to purchasing Playtech’s Italian B2C business Snaitech, after the two parties mentioned talks were ongoing back in August. Flutter will gain … Read More