#B2BEmailMarketing

[sendcrux]

Unlock the Power of Email with Budget-Friendly Software

In today’s digital era, email marketing still remains one of the most effective channels for businesses to reach out to their customers. With a vast range of email marketing tools available in the market, it can be overwhelming to find the right one that fits your budget and delivers results. However, fear not, as there are budget-friendly software options that can help unlock the power of email marketing without breaking the bank. In this article, we will explore the benefits of using a bulk email verifier tool, as well as cold email SMTP and cold email marketing software in the USA.

Firstly, let’s talk about the importance of maintaining a clean and reliable email list. A bulk email verifier tool is an invaluable asset for any email marketer. It allows you to check the validity and deliverability of email addresses in your list, helping you eliminate invalid or inactive addresses. By doing so, you can ensure that your emails are reaching the right audience and not being marked as spam. This not only improves your email deliverability rates but also protects your sender’s reputation.

Next, let’s explore cold email SMTP. Cold email campaigns involve reaching out to potential customers who have not previously interacted with your business. To ensure that your cold emails are successfully delivered to the recipient’s inbox, you need a reliable SMTP (Simple Mail Transfer Protocol) server. A budget-friendly cold email SMTP provider can help you achieve just that.

A good cold email SMTP provider allows you to send a high volume of emails without the risk of being flagged as spam. They have dedicated IP addresses and strong inboxing rates, ensuring that your emails land in the primary inbox rather than the spam folder. Additionally, they offer features like email tracking, bounce management, and email throttling to further improve your email deliverability rates. By using a budget-friendly cold email SMTP service, you can effectively manage your email campaigns and reach a wider audience without costing a fortune.

Lastly, let’s discuss cold email marketing software in the USA. A budget-friendly cold email marketing software provides you with all the necessary tools to streamline your email marketing campaigns. These tools include email automation, personalized templates, campaign analytics, and A/B testing capabilities, among others. By leveraging these features, you can create targeted email campaigns that grab the attention of your audience and drive them towards desired actions.

With budget-friendly cold email marketing software, you can save both time and money while unlocking the true potential of email marketing. By using analytics and tracking features, you can monitor the performance of your campaigns and make data-driven decisions to optimize your email marketing efforts. This not only improves your ROI but also helps build long-lasting relationships with your customers.

In conclusion, email marketing continues to be a powerful tool for businesses, and with budget-friendly software, it becomes even more accessible and efficient. By utilizing a bulk email verifier tool, cold email SMTP, and cold email marketing software in the USA, businesses can unlock the power of email without breaking the bank. So, invest wisely in these affordable solutions, and see your email campaigns soar to new heights.

Visit: www.sendcrux.comor Contact us: sales@sendcrux.com

[meganfaust]

Did you know? 79% of top-performing B2B companies have been using marketing automation for three or more years.

Email automation enhances lead generation by nurturing prospects with personalized and timely interactions, boosting engagement and conversion rates. It optimizes resource utilization, freeing up marketing teams to focus on content and strategy, resulting in stronger relationships with prospects and a consistent flow of high-quality leads.

[mdatalists]

Ignite your B2B success by harnessing the power of digital marketing services, propelling your business forward and reaching new heights in the digital landscape. For more information read the article > https://tinyurl.com/253vap7x

[digitalwebservices]

Remarkable B2B #EmailMarketing Practices To Boost📈 Your #ROI

[indivtech]

3 perfect software for professional email marketing

Introduction

Email marketing is an essential tool to achieve more engagement and customer retention. Every professional chat used to be initiated over emails, so each email should be treated with immense care and attention. In the case of personal emails, we can easily input sufficient gestures for the recipient's satisfaction but when we've to deliver numerous emails at a time, so personalized attention is impossible there. That's why the importance of proper software is never being neglected here. But what is that proper software? How can we be so sure that it is the exact option? Let's see.

1. Salesforce Pardot

Salesforce pardot implementation in email marketing To execute standard email marketing with smart AI-based automation and Personalizations, Salesforce Pardot is the best destination. Advantages - Sufficient range of features in automation and email marketing - Unlimited automation branching in email marketing - White glove new user onboarding service - Convenient integration with Salesforce apps like Einstein Disadvantages - Too expensive for smaller small and medium businesses. - Lacks standalone mobile apps

2. HubSpot

7 Best HubSpot Integrations in email marketing HubSpot Marketing Hub’s countless impressive features use to cover sales, email marketing, and marketing automation with enough flexibility to serve large or small businesses at a time. The CRM integration is just too good to describe. Advantages - CRM integration included - Vast social media management options - Automation according to market - Integrations with other HubSpot solutions Disadvantages - Expensive (still worth it though) - Steep learning curve

3. GetResponse

GetResponse - versatile email marketing GetResponse is versatile, easy to use, and has shown impressive improvements in e-commerce. Advantages - You can get expanded features like SMS and email chat - Powerful auto-responder options are available - Easy and smooth email marketing features - Improved e-commerce integration included Disadvantages - Analytics of email marketing is not that up to the mark - Lacks the 24/7 phone support

Bonus software

Zoho campaigns

Email marketing with Zoho Campaigns Zoho Campaigns enjoys a long list of integrations with Zoho's other SMB software products so you can build exactly the toolset you need. It also excels at automation and tracking, though its price may be a little steep for some. Advantages - Well-designed campaign and marketing tools - Convenient integration with Zoho CRM - Outstanding reports feature Disadvantages - Dated email template designs - Initial setup takes time - Could be a costly solution for some small and medium businesses (SMBs).

Conclusion

The above-mentioned options differ for people in different stages of life. Overall Salesforce Pardot is the best option but if you are in scalable marketing plans, you should definitely go for HubSpot. If you're interested in SMB automation and e-commerce services, you should switch to Get response. If you're already into Zoho, that means if you're already a customer of Zoho, don't hesitate again to opt for Zoho campaigns. You can try even if you're not. Choose any of them depending on your current state. Choose with adequate information in each and every possible aspect. Start your professional email marketing journey here Next Read the full article

[b2binfographic]

The Best Ways to Improve B2B Sales Funnel with Email Campaigns

Introduction:

What Is a B2B Sales Funnel?

There are three processes that are useful for understanding the B2B sales funnel: - Buying – looking for a solution to the issue. - Selling – identifying and engaging with consumers who encounter a specific pain point in order to provide a solution. - Marketing – researching the issues and the people who have them, educating potential buyers and helping sellers.

Want to Drive More Sales?

If you are looking to increase your B2B sales for your business then this article will help you to drive more sales in 2019. Increasing sales is something that you can profit greatly through your business. Here are the steps to increase your sales: - Put your products in front of new customers that you haven't reached before - Build and strengthen your relationship with your greatest purchases Selling your products or services to people is not the easiest job. After connecting to various proposals, professionally you to have to prove them that your products are useful to them. Even when they get convinced, converting people with vastly different requirements and needs is like another game. When it comes to business to business environment closing the sales is difficult.

How to Increase B2B Sales Funnel?

Mainly for sure, it is not a simple as waiting for many customers to come to your door. Your prospective clients want to make sure that they have the right marketer for the right place. Because of the difficulty of the process, it can even take months to close a sale. Here are the best ways to help your organization to improve B2B Sales funnel with email campaigns and help you grow.

Why Do You Need Email for Your B2B Marketing Strategy?

Email is an integral way of communication for most of the businesses in the world, so it’s no wonder why it is still popular, particularly for B2B marketing. For B2B marketers, email marketing is a direct means of communication for reaching and engaging with your customers. With the development of databases through email, you have the opportunity to attract your target prospects with high-quality content and provide straight to their inbox, as well as gathering essential customer data sets. Other benefits of B2B email marketing include: - Instant Results - ROI - Personalization and Segmentation - Cost-Effectiveness - Build Credibility - Save Time - And More... Recommended: 10 B2B Marketing Tactics to Boost Your Brand 1. Understand What the Users Want Before starting your email marketing campaign, you need to be clear that what the user wants? And why they are buying your products. B2B companies consider their purchasing decisions with the entire team. This is why when you approach a B2B company with your emails, you must think about the entire perspective. As you learn what your prospect wants from your emails and offerings, ask the following questions yourselves. - What is your offer? - Who will benefit from your offer? - How your business is unique when compared with competitors? Then build your B2B marketing identity. As the buying journey is more extensive than B2C with multiple decision-makers involved, you can't rely your email messages only on one identity. Each of the subscribers on your list may be peculiar, so it would be a mistake to send out the same messages to everyone. Again focus on the entire perspective and identify the needs of decision-makers. Analyze the following aspects: - Are they Fortune global 500 companies or a startup? - How many numbers of employees they have? - What are the services they offer for? - How many decision-makers are involved? - Do they provide their content via email? Based on the data that you have collected, construct a detailed B2B identity and start developing your emails according to the interests of the prospects. Your email messages should reflect your company values and the benefits that you offer, as well as show the prospects that you’ve done your previous works. 2. Develop Quantitative Leads Without setting goals, it is difficult to grow your sales and determine your success. However, to achieve real success, you need to begin with the thing that you can achieve much faster, for example, "Getting 40% of leads from email marketing in the month of April". 3. Videos in the B2B Sales Cycle The video is one of the most effective means of advertising your company’s product. Most customers like to watch a video about a product than reading about it. Video formats are more engaging. Depending on your industry, product or service, your videos can have many purposes. 90% of customers believe that demo videos are helpful. Demo videos accurately show how your service works and why it beneficial in their business goals. Funny videos can help customers think about your product or service. Client reviews in the form of video testimonials can show a more personal approach to your business. 4. Up-selling and Cross-selling Both are about to get a whole lot more important for your business. Up-selling is the process of supporting customers to buy a comparable higher-end product itself, while Cross-selling offers related products to your clients. Up-selling to Improve B2B Sales Funnel It is a sales approach used to get a customer to spend more by purchasing an upgraded or premium version of what’s being purchased in an attempt to make a productive sale. While it usually requires marketing more profitable services or products, it can be simply displaying the customer to other options that were perhaps not considered already. Cross-selling to Improve B2B Sales Funnel Cross-selling is the action of selling an additional product or service to an actual customer. The main goal of cross-selling can be either to develop the income derived from the client or to protect the relationship. The process of cross-selling can be varied. Unlike obtaining new business, cross-selling involves an element of risk that exists in relationships with the client could be rattled. For that reason, it is important to make sure that the additional product or service being sold to the client or client's increases the value they get from the organization. Cross-sell to Your Existing Clients Did you know that less than 10% of B2B clients purchase the whole package that marketers offer? That’s a goldmine at your stairs. Imagine if you could convert at least 10% of those to buy from you. You just developed your sales by 10% without looking for new prospects. The most common reasons why B2B companies don’t up-sell as much are: - Sales representatives are afraid to go around existing customers - Sales representatives afraid to talk to the customer’s other key decision-makers With a good CRM program and open communication with active customers, you can unlock these up-sell opportunities. Open communication means constantly engaging with active customers with new updates or plans about your product that can be useful to them. For instance, instead of merely announcing a new mobile tool for your help desk software, show them how this tool can be used to improve their customer service. Better yet, case studies can relate to the customers. This is where your content marketing should place in. With a good flow of content about the B2B landscape, your customers are regularly connected to you even in between sales pitches. You are, in fact, building a long-term relationship and trust by adding value to your client communication. When the time comes to up-sell, it’s easier to get their attention since they have developed this bond with you. 5. Use Automation According to some reports, B2B marketers who use marketing automation increase their sales pipeline by an average of 10%. Email automation is a subgroup of marketing automation. Email automation will not convert only leads into prospects. It makes satisfaction for an existing customer and encourages them to make use of your product. This will boost up sales, and additional purchases. There are a lot of good email automation platforms like Hub Spot, and Benchmark. Recommended: How B2B Marketing Automation Would Add Value to Your Business Revenue 6. Personalize Your Emails Personalizing your email messages will increase engagement. It will make your emails exactly related and useful to customers. Personalized emails deliver 6x higher transaction rates, but 70% of brands do not use them. If you are not personalizing your marketing emails, you are missing a lot of sales opportunities. Personalization is not only just using people’s names in messages. It is way beyond that. 7. Send out Exclusive Content at the Correct Time Exclusive Content is a powerful marketing tactic that many brands have been using for years. Apple uses these tactics. That is one of the reasons it’s the most valuable company in the world despite the fact that it has an only very small market share in the Smartphone industry. With exclusivity, you can get more email subscribers and generate more sales leads. The idea can be done by creating exclusive content which is available only to your email subscribers. It can also be creating a product that is only open to your email list. You can use exclusivity to build a deeper connection with your email subscribers. 8. A/B Testing Digital marketers do A/B testing for their website designs, Facebook ads, Google AdWords, and landing pages. The same thing applies to email marketing. You should continually do A/B testing for your email messages. Here are the things to do A/B testing: - Call to action (Example: “Buy now” vs. “Book now”) - Subject lines - Testimonials (or no testimonials) - The layout of the message (different placements for different elements) - Personalization - Body text - Headline - Closing text - Images - Test different offers Pick one or two elements and see how it increases conversions before testing the next two or more elements. It’s important that you know why you’re testing before you do a test. You may test the headline for open rates. You may test the image for conversion rates. And you test the call-to-action text for click-through rates. 9. Add Urgency to Your Emails If your emails put recipients under urgency to act, you will convert more subscribers into customers. For a long time, digital marketers have been using key phrases like “Hurry up", and “Only a few items left” to convert the users. Urgency is a key feature of the human brain. Urgent situations make us act very quickly. One of the most powerful ways is creating urgency in emails to set a deadline for your offer. 10. Write Inviting Welcome Emails When someone subscribes to your email list, you should welcome them with a greeting message. The welcome message is like the first impression of how you’ll invite and treat them through emails. If you don’t treat them amazingly right for the first time, you risk getting ignored when you start sending messages. You need to make your welcome message have a long-lasting impression on new subscribers. Overstock uses their welcome email to give you a 10% offer coupon. Think of something valuable can make use to welcome new subscribers to your email list. 11. Use One Call-to-action in Each Email A call-to-action (CTA) is the button or link you put inside your email that asks prospects to buy your product or start a free trial. CTA can be anything like “Buy Now,”, “Click here”, “Browse Catalog,” "Shop Now" Conversion, revenue, and profit all depend on the efficiency of your CTA. Your CTA should be appealing to your email subscribers. How many CTA's you should have per message? One You can repeat the CTA two or three times because people’s attention duration is very short. But when you have different Call-to-action that ask for different things, it becomes difficult to convert prospects. You won’t be helping subscribers buy your product when you do that. 12. Integrate Email and Social Media Email marketing is more powerful when combined with social media marketing. Most of your email subscribers are on social media too. And keep in mind that your competitors are also on social media. Getting on social media to connect with your subscribers gives you an opportunity to build a stronger relationship with them. People don’t make buying decisions based on the information they get from a single medium. They combine different sources like email + social media + reviews + blogs + influencers. Therefore, elaborating your connection points with subscribers beyond email is highly recommended. If you’re publishing on social platforms like Facebook, Twitter, and Instagram, you should request your email subscribers to follow you. Facebook allows you to systematically target your followers and similar people to them through ads. The thing you need to do is upload your subscriber lists on Facebook. Facebook also allows collecting emails directly from the Facebook Page. For example, Salesforce uses the Facebook page to save more emails for its newsletter. 13. Send Emails at the Right Time Getting people to open, click and share your emails creates a snowball effect. It leads to generate more traffic, more subscribers, and more customer conversions. You can get all these by sending your emails at the right times. The perfect time is when your current subscribers are likely to open, read and visit your website and shares the content with their network on social media. According to Co-Schedule, the best day and time to send emails is: - The best day to send emails is Tuesday, Wednesday and Thursday. - The best time to send emails is 6:00 am, 10:00 am, 2:00 pm, 8:00 pm, 10:00 pm and 12:00 pm.

Wrapping Up

Increasing your B2B sales funnel with email marketing is not too hard. You need to understand your target market thoroughly and develop the messages to address the important parts of the prospects’ customer journey while developing relationships at the same time. Don’t be shy to experiment with your email marketing efforts. Test things out and measure them for improvements. Implement the above practices, and grow sales that are bound to happen. Read the full article

[sophiawilliamblog]

Research shows that B2B buyers complete 57% of the buying decision before ever actively engaging with a sales rep! That’s the power of Digital marketing and how it can turn decision-making in your favour.

https://www.denave.com/services/demand-generation/digital-marketing/

[sendcrux]

Conquer Email Marketing with State-of-the-Art Software

Email marketing continues to be one of the most effective ways to reach potential customers and grow your business. With the right tools and strategies, you can optimize your email campaigns and achieve remarkable results. In this article, we will explore the benefits of using the best cold email marketing software and best email campaign services, particularly focusing on the cold email tool in the USA.

Finding the best cold email marketing software is crucial for a successful email campaign. These software solutions offer a wide array of features that can enhance your email marketing efforts. From automating email sequences to segmenting your audience for targeted campaigns, these tools empower you to create personalized emails that resonate with your subscribers.

When it comes to selecting the best email campaign services, it is essential to consider factors such as deliverability rates, customer support, and ease of use. These services provide the infrastructure and expertise needed to ensure that your emails reach the intended recipients and avoid spam filters. Additionally, they offer analytics and reporting features that allow you to track the success of your campaigns, making it easier to refine your strategies and optimize future campaigns.

In the USA, one cold email tool stands out amongst the rest – a state-of-the-art solution that combines the best features of both cold email marketing software and email campaign services. With its user-friendly interface and robust features, this tool enables you to craft highly targeted campaigns, automate follow-up sequences, and analyze campaign performance.

By leveraging the power of this cold email tool in the USA, you can increase your email deliverability rates, improve response rates, and ultimately drive more conversions for your business. Its advanced features, such as personalization tokens and A/B testing, allow you to tailor your messages to individual recipients, ensuring that your emails resonate with them on a personal level.

In conclusion, email marketing remains a valuable strategy for businesses of all sizes. To maximize the potential of your email campaigns, it is crucial to utilize the best cold email marketing software and the best email campaign services available. When it comes to cold email tools in the USA, one solution stands out above the rest, offering a comprehensive set of features to help you conquer email marketing and achieve remarkable results.

Visit: www.sendcrux.com or Contact us: sales@sendcrux.com

[meganfaust]

Did you know? 79% of top-performing B2B companies have been using marketing automation for three or more years.

Email automation enhances lead generation by nurturing prospects with personalized and timely interactions, boosting engagement and conversion rates. It optimizes resource utilization, freeing up marketing teams to focus on content and strategy, resulting in stronger relationships with prospects and a consistent flow of high-quality leads.

[davidjones89]

email marketing can be considered a traditional marketing method, but you shouldn’t underestimate how important it is to include it in a multi-channel approach.

[digitalmody]

New Post visit this link https://dmody.com/b2b-email-marketing-strategy/ #emailmarketingtoronto #emails #emailtemplate #emailmarketingstats #emailwriting #emaildesign #emailmarketingtools #emailcampaign #emailtemplates #emailmarketing #emailmarketingcampaigns #emailmarketingtarget #emailmarketingstrategist #b2bmarketing #b2b #b2bsales #b2bemaillist #b2bemailmarketingstrategies #b2bemailmarketing (at Delhi, India) https://www.instagram.com/p/CEa-973DK1C/?igshid=1wur985sv5rwm

[indivtech]

3 best improvements you can make in B2B email marketing

Introduction

The B2B business model is the model that enriched businesses use for their growth. It is not at all easy to find a potential customer in other's businesses. It's tough but worth it because when you'll consider a business as your customer you're getting a lot of profit, a lot of money along with a strong portfolio and a standard position in the market. Before proceeding let's have a brief idea of what B2B is. B2B means business to business, when a business serves another business that module is called the B2B business module. That is also a massive achievement for a business. Coming to the technical part, there are clearly a lot more touch points than just writing a smart subject line in order to generate B2B sales. Now if you are an experienced one who used to outsource a team of email marketers for B2B sales, you must know all the things that are needed but if you are not yet that professional or want to cut some expenses at this point, you're reading the right article. Firstly, you have to understand the strategic difference between B2B and B2C email marketing. In B2C marketing, your approach is much more emotive whereas, in B2B, you must focus on accurate logic and proper reasoning.

We have discussed a lot of beneficiaries but in case of making a goal, you should have a valid reason behind it. The most valuable reason for B2B's sale urgency is customer retention and engagement. In fact, the whole email marketing is about customer retention but B2B has a higher percentage of success. The main problem or you can say the main concern about the B2B concept is the decision-making of the customer as there is more than one decision maker. So you have to impress all of the decision-makers in order to achieve a business. Here are some expert talks mentioned below - Experian - "For every $1 spent, $44.25 is the average return on email marketing investment". ExactTarget - "77% of consumers prefer to receive permission-based marketing communications through email". LEarnest Agency - "72% of B2B buyers are most likely to share useful content via email". So if you put these comments together you'll definitely understand the vitality of B2B email marketing. Still have a doubt let's have a look at what HubSpot has to say - “While blogs and social media are winning larger and larger portions of B2B marketing budgets, email marketing remains an important and cost-effective solution to drive lead generation efforts and build long-lasting relationships with clients. An expertly crafted marketing email can initiate the sales conversation with valuable leads and help you stay connected to your most profitable clients”. Pretty important stuff, isn't it? So why are we waiting? Let's check out the most effective ways to carry out B2B sales via email marketing.

1. Using a comprehensive Email marketing tool

Using a comprehensive Email marketing tool A cost-effective way to optimize the email from every possible touch point is to use Email service providers. Email marketing tools are not just there for sending a huge amount of emails to a larger audience. They also provide value to your prospects, segment your audience base, run effective promotions, send bulk email blasts, ensure email deliverability, email automation, track all the metrics, and more. These tools provide ample options to customize your emails and ensure that the emails are mobile responsive too. Statistics say, “35% of professionals check email on a mobile device.” Therefore, it becomes an essential ingredient of B2B email marketing.

2. Strategic lead generation

Generating high-quality leads is a real challenge. Besides forming an attractive email format, you have to keep in mind that the leads you're using as your customer base should possess quality. Quality means genuine potential. Are they potent enough to opt for your service? Are the leads genuine? If the answers are ' yes, then you're in safe hands. You can have a dedicated outsourced sales team for that. Really value for money.

3. Crafting frameworks and content

Crafting frameworks and content Finally, we got one thing in common for B2C and B2B concepts, which is present in crafting. The exact term is Personalization elements. But the tone of the content in B2B emails differs from a B2C email, that's obvious. Read the content of the email with the eye of any freak consumer who always points out negligible mistakes. Try to highlight the weakness part of a certain business. Your emails must make a prospect realize their pain points. You have to be confident with your tone. In your tone, the consumer must find out the exact remedies he or she was looking for decades. Remember, confidence is the key.

Conclusion

Improvement is needed in every industry. You need to improve your quality of content every single day. To follow that, tracking your email metrics can be a game-changer. If you are using an email marketing tool, you are definitely getting a detailed report on your email’s performance. Check your open rates, click-through rates, heatmaps, bounce rates, and more that help you determine the loopholes in your B2B email marketing strategy. Analyze your faults and proceed with a better version for your customers. That's all that is needed to be a successful email marketer and whatever you are choosing as your journey. Start email marketing now Best Technologies To Learn In 2022 Read the full article

[b2binfographic]

The Best Ways to Improve B2B Sales Funnel with Email Campaigns

Introduction:

What Is a B2B Sales Funnel?

There are three processes that are useful for understanding the B2B sales funnel: - Buying – looking for a solution to the issue. - Selling – identifying and engaging with consumers who encounter a specific pain point in order to provide a solution. - Marketing – researching the issues and the people who have them, educating potential buyers and helping sellers.

Want to Drive More Sales?

If you are looking to increase your B2B sales for your business then this article will help you to drive more sales in 2019. Increasing sales is something that you can profit greatly through your business. Here are the steps to increase your sales: - Put your products in front of new customers that you haven't reached before - Build and strengthen your relationship with your greatest purchases Selling your products or services to people is not the easiest job. After connecting to various proposals, professionally you to have to prove them that your products are useful to them. Even when they get convinced, converting people with vastly different requirements and needs is like another game. When it comes to business to business environment closing the sales is difficult.

How to Increase B2B Sales Funnel?

Mainly for sure, it is not a simple as waiting for many customers to come to your door. Your prospective clients want to make sure that they have the right marketer for the right place. Because of the difficulty of the process, it can even take months to close a sale. Here are the best ways to help your organization to improve B2B Sales funnel with email campaigns and help you grow.

Why Do You Need Email for Your B2B Marketing Strategy?

Email is an integral way of communication for most of the businesses in the world, so it’s no wonder why it is still popular, particularly for B2B marketing. For B2B marketers, email marketing is a direct means of communication for reaching and engaging with your customers. With the development of databases through email, you have the opportunity to attract your target prospects with high-quality content and provide straight to their inbox, as well as gathering essential customer data sets. Other benefits of B2B email marketing include: - Instant Results - ROI - Personalization and Segmentation - Cost-Effectiveness - Build Credibility - Save Time - And More... Recommended: 10 B2B Marketing Tactics to Boost Your Brand 1. Understand What the Users Want Before starting your email marketing campaign, you need to be clear that what the user wants? And why they are buying your products. B2B companies consider their purchasing decisions with the entire team. This is why when you approach a B2B company with your emails, you must think about the entire perspective. As you learn what your prospect wants from your emails and offerings, ask the following questions yourselves. - What is your offer? - Who will benefit from your offer? - How your business is unique when compared with competitors? Then build your B2B marketing identity. As the buying journey is more extensive than B2C with multiple decision-makers involved, you can't rely your email messages only on one identity. Each of the subscribers on your list may be peculiar, so it would be a mistake to send out the same messages to everyone. Again focus on the entire perspective and identify the needs of decision-makers. Analyze the following aspects: - Are they Fortune global 500 companies or a startup? - How many numbers of employees they have? - What are the services they offer for? - How many decision-makers are involved? - Do they provide their content via email? Based on the data that you have collected, construct a detailed B2B identity and start developing your emails according to the interests of the prospects. Your email messages should reflect your company values and the benefits that you offer, as well as show the prospects that you’ve done your previous works. 2. Develop Quantitative Leads Without setting goals, it is difficult to grow your sales and determine your success. However, to achieve real success, you need to begin with the thing that you can achieve much faster, for example, "Getting 40% of leads from email marketing in the month of April". 3. Videos in the B2B Sales Cycle The video is one of the most effective means of advertising your company’s product. Most customers like to watch a video about a product than reading about it. Video formats are more engaging. Depending on your industry, product or service, your videos can have many purposes. 90% of customers believe that demo videos are helpful. Demo videos accurately show how your service works and why it beneficial in their business goals. Funny videos can help customers think about your product or service. Client reviews in the form of video testimonials can show a more personal approach to your business. 4. Up-selling and Cross-selling Both are about to get a whole lot more important for your business. Up-selling is the process of supporting customers to buy a comparable higher-end product itself, while Cross-selling offers related products to your clients. Up-selling to Improve B2B Sales Funnel It is a sales approach used to get a customer to spend more by purchasing an upgraded or premium version of what’s being purchased in an attempt to make a productive sale. While it usually requires marketing more profitable services or products, it can be simply displaying the customer to other options that were perhaps not considered already. Cross-selling to Improve B2B Sales Funnel Cross-selling is the action of selling an additional product or service to an actual customer. The main goal of cross-selling can be either to develop the income derived from the client or to protect the relationship. The process of cross-selling can be varied. Unlike obtaining new business, cross-selling involves an element of risk that exists in relationships with the client could be rattled. For that reason, it is important to make sure that the additional product or service being sold to the client or client's increases the value they get from the organization. Cross-sell to Your Existing Clients Did you know that less than 10% of B2B clients purchase the whole package that marketers offer? That’s a goldmine at your stairs. Imagine if you could convert at least 10% of those to buy from you. You just developed your sales by 10% without looking for new prospects. The most common reasons why B2B companies don’t up-sell as much are: - Sales representatives are afraid to go around existing customers - Sales representatives afraid to talk to the customer’s other key decision-makers With a good CRM program and open communication with active customers, you can unlock these up-sell opportunities. Open communication means constantly engaging with active customers with new updates or plans about your product that can be useful to them. For instance, instead of merely announcing a new mobile tool for your help desk software, show them how this tool can be used to improve their customer service. Better yet, case studies can relate to the customers. This is where your content marketing should place in. With a good flow of content about the B2B landscape, your customers are regularly connected to you even in between sales pitches. You are, in fact, building a long-term relationship and trust by adding value to your client communication. When the time comes to up-sell, it’s easier to get their attention since they have developed this bond with you. 5. Use Automation According to some reports, B2B marketers who use marketing automation increase their sales pipeline by an average of 10%. Email automation is a subgroup of marketing automation. Email automation will not convert only leads into prospects. It makes satisfaction for an existing customer and encourages them to make use of your product. This will boost up sales, and additional purchases. There are a lot of good email automation platforms like Hub Spot, and Benchmark. Recommended: How B2B Marketing Automation Would Add Value to Your Business Revenue 6. Personalize Your Emails Personalizing your email messages will increase engagement. It will make your emails exactly related and useful to customers. Personalized emails deliver 6x higher transaction rates, but 70% of brands do not use them. If you are not personalizing your marketing emails, you are missing a lot of sales opportunities. Personalization is not only just using people’s names in messages. It is way beyond that. 7. Send out Exclusive Content at the Correct Time Exclusive Content is a powerful marketing tactic that many brands have been using for years. Apple uses these tactics. That is one of the reasons it’s the most valuable company in the world despite the fact that it has an only very small market share in the Smartphone industry. With exclusivity, you can get more email subscribers and generate more sales leads. The idea can be done by creating exclusive content which is available only to your email subscribers. It can also be creating a product that is only open to your email list. You can use exclusivity to build a deeper connection with your email subscribers. 8. A/B Testing Digital marketers do A/B testing for their website designs, Facebook ads, Google AdWords, and landing pages. The same thing applies to email marketing. You should continually do A/B testing for your email messages. Here are the things to do A/B testing: - Call to action (Example: “Buy now” vs. “Book now”) - Subject lines - Testimonials (or no testimonials) - The layout of the message (different placements for different elements) - Personalization - Body text - Headline - Closing text - Images - Test different offers Pick one or two elements and see how it increases conversions before testing the next two or more elements. It’s important that you know why you’re testing before you do a test. You may test the headline for open rates. You may test the image for conversion rates. And you test the call-to-action text for click-through rates. 9. Add Urgency to Your Emails If your emails put recipients under urgency to act, you will convert more subscribers into customers. For a long time, digital marketers have been using key phrases like “Hurry up", and “Only a few items left” to convert the users. Urgency is a key feature of the human brain. Urgent situations make us act very quickly. One of the most powerful ways is creating urgency in emails to set a deadline for your offer. 10. Write Inviting Welcome Emails When someone subscribes to your email list, you should welcome them with a greeting message. The welcome message is like the first impression of how you’ll invite and treat them through emails. If you don’t treat them amazingly right for the first time, you risk getting ignored when you start sending messages. You need to make your welcome message have a long-lasting impression on new subscribers. Overstock uses their welcome email to give you a 10% offer coupon. Think of something valuable can make use to welcome new subscribers to your email list. 11. Use One Call-to-action in Each Email A call-to-action (CTA) is the button or link you put inside your email that asks prospects to buy your product or start a free trial. CTA can be anything like “Buy Now,”, “Click here”, “Browse Catalog,” "Shop Now" Conversion, revenue, and profit all depend on the efficiency of your CTA. Your CTA should be appealing to your email subscribers. How many CTA's you should have per message? One You can repeat the CTA two or three times because people’s attention duration is very short. But when you have different Call-to-action that ask for different things, it becomes difficult to convert prospects. You won’t be helping subscribers buy your product when you do that. 12. Integrate Email and Social Media Email marketing is more powerful when combined with social media marketing. Most of your email subscribers are on social media too. And keep in mind that your competitors are also on social media. Getting on social media to connect with your subscribers gives you an opportunity to build a stronger relationship with them. People don’t make buying decisions based on the information they get from a single medium. They combine different sources like email + social media + reviews + blogs + influencers. Therefore, elaborating your connection points with subscribers beyond email is highly recommended. If you’re publishing on social platforms like Facebook, Twitter, and Instagram, you should request your email subscribers to follow you. Facebook allows you to systematically target your followers and similar people to them through ads. The thing you need to do is upload your subscriber lists on Facebook. Facebook also allows collecting emails directly from the Facebook Page. For example, Salesforce uses the Facebook page to save more emails for its newsletter. 13. Send Emails at the Right Time Getting people to open, click and share your emails creates a snowball effect. It leads to generate more traffic, more subscribers, and more customer conversions. You can get all these by sending your emails at the right times. The perfect time is when your current subscribers are likely to open, read and visit your website and shares the content with their network on social media. According to Co-Schedule, the best day and time to send emails is: - The best day to send emails is Tuesday, Wednesday and Thursday. - The best time to send emails is 6:00 am, 10:00 am, 2:00 pm, 8:00 pm, 10:00 pm and 12:00 pm.

Wrapping Up

Increasing your B2B sales funnel with email marketing is not too hard. You need to understand your target market thoroughly and develop the messages to address the important parts of the prospects’ customer journey while developing relationships at the same time. Don’t be shy to experiment with your email marketing efforts. Test things out and measure them for improvements. Implement the above practices, and grow sales that are bound to happen. Read the full article

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