#Bootstrap Interview Questions and Answers Book

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Bootstrap is a free and open-source front-end framework for developing websites and web applications. Here you can get bootstrap interview Questions& Answers which are very important for fresher as well as experienced professional. This book covers every Question and Answer with code description which will be helpful for writing code and passing a system test in an interview. Here you can learn also how to integrate Bootstrap with ASP.NET MVC, ASP.NET, PHP, HTML, Angular and React.

[freshaffiliates]

Best Affiliate Programs

Best Affiliate Programs

Finding the best affiliate programs can sometimes be daunting. A lot of the times inside of the Fresh Affiliates Community, this question gets asked a lot. Luckily for you, I have compiled what I think the best affiliate programs are categorised by niche. Enjoy! 

Popular Niches

Here are some of the most popular niches that people try to be affiliates for. Inside each niche are a tonne of affiliate programs to choose from. If you have any others you’d also like to recommend, feel free to let me know in the comments and I’ll add them in!

Coming soon…. 50+ High Paying Affiliate Programs 50+ Financial Affiliate Programs 50+ Travel Affiliate Programs 50+ Food Affiliate Programs 50+ Art & Craft Affiliate Programs 50+ Fashion Affiliate Programs 50+ Beauty & Makeup Affiliate Programs

All Other Niches

If you find that the niche you are looking for an affiliate program for isn’t listed above, there’s more. Below are another 50+ affiliate programs for other niches on the internet both B2B and B2C.

Please note: I have tried to provide as much value as possible in this website. As it’s based in the affiliate marketing space, it does also contain affiliate links for programs mentioned. If you decide to follow through and purchase items, I may earn a referral bonus which you can learn more about here.  

Our Favourite Affiliate Marketing Course 

Affiliate Secrets 2.0

If you're serious about affiliate marketing and you want to start building your empire and increasing residual, you need Affiliate Secrets 2.0. Spencer went from complete newbie to top affiliate in multiple companies in less than 2 years and he shares his exact strategies how he did it. 

More on Affiliate Secrets

Best Affiliate Programs – Softwares & Services 

Landing Page & Funnel Affiliate Programs

Clickfunnels: 30%-40% recurring monthly – sticky cookie When it comes to landing page and funnel software, Clickfunnels is without a doubt the household name. Russell Brunson designed and created Clickfunnels specifically for marketers. It has an amazing user experience and is built with a load of features including: drag & drop funnels, upsells & downsells, membership functionality, timed sections and a built in checkout system.

Now the part that makes it very lucrative, Clickfunnels has what Russell calls a sticky-cookie. A little bit different to traditional sticky-cookies but essentially it means if you get a referral join Clickfunnels, any purchase of any product they make with that account, you’ll get commission for. Clickfunnels offers a new compensation plan ranging from 20% recurring commissions for new affiliates up to 40% for super affiliates or early adopters. They also have a dream car incentive for those who refer 100 active members.

Inside the Clickfunnels Affiliate Centre, there are many affiliate resources all attached to funnels ready for affiliates to use. Things like the ‘Dotcom Secrets’ or ‘Expert Secrets’ books, or the Affiliate Bootcamp, or the One Funnel Away challenge are all side offers that eventually lead to courses and the Clickfunnels membership. All of the products provide massive value (and I have a lot of them) so selling Clickfunnels products is an easy opportunity.

Leadpages: 30% recurring monthly – 30 day cookie If you’re a WordPress user or you’re wanting to have an easy to use Landing Page builder, then Leadpages may be the option for you. The majority of time, bloggers use Leadpages on their websites as they have ‘Lead Boxes’ which are Leadpages Popup’s or widgets you can host on your site. The main difference between Clickfunnels and Leadpages is, Leadpages is just that. It’s single pages that you manually have to connect together, while Clickfunnels you can collate all the pages in one connected funnel.

The Leadpages Affiliate Program offers 30% recurring commissions and has a 30 day cookie. Leadpages also offers some additional training for it’s affiliates which is great to see!

Landingi: 15% recurring monthly – 365 day cookie Another smaller but powerful contender in the Landing Page & Funnel scene, is Landingi (“lan-din-gi”). The company itself is still relatively small and un heard of, but that doesn’t reflect on the actual product. Landingi has in my opinion the easiest to use drag and drop builder, and the most accurate in terms of what you design and what it looks on desktop and mobile. As for landing pages, each Landingi page has an optin page and a thank you page built into the set which makes it easy to navigate through your library.

In terms of the Affiliate Program, Landingi isn’t as generous as the others. They offer 15% recurring commissions with an incentive that your referrals also get a 15% discount. This makes it definitely worth it’s value and a great opportunity for your audience.

BuilderAll: 100% on first sale, 30% recurring monthly  – sticky cookie I tried using BuilderAll for a month and found it to be very strange. It has very similar features to Clickfunnels but the drag and drop builder is a lot harder to use. To be honest, it was my least favourite builder I have used, but it may have become easier to use since then. The main reason people use it, is it is a very cheap software, so literally anyone can use it. It also has a product called Mailingboss which is apparently $50 for lifetime use.

In terms of BuilderAll’s affiliate program, they offer their affiliates 100% commission on the initial referral, then 30% on the recurring payments.

Thrive Architect: 25% recurring monthly – 365 day cookie Unlike all the other softwares listed above, Thrive Architect is actually a plugin that you install to your existing WordPress website and you create the designs inside your pages. Some would find this more favourable, while others not so much. The builder is easy enough to use and a lot of people actually use the builder for their websites pages. Hosting the builder inside WordPress can bring a lot of additional issues like website speed and security, but if you know WordPress well, this won’t be an issue.

The Thrive products offer 25% recurring monthly commissions with a 365 day cookie, which is an insane length of cookie time. This product is great for bloggers and SEO guru’s.

Join the 30-day OFA Challenge! 

One Funnel Away Challenge

This challenge is taking the world by storm. The One Funnel Away Challenge is a 30 day program created to help you create your own minimum viable product (MVP) and scale your way to success. The OFA team interviewed 30 millionaires and asked them what would do in 30 days if they lost it all. This book reveals their answers.

Join the OFa challenge

Website Hosting Affiliate Programs

BlueHost: $65 per sale – 60 day cookie Bluehost is without a doubt the industry leader when it comes to hosting. Their product is the fastest on the market, the support is amazing and their compensation plan for affiliates is great too. Bluehost offers a range of products but the main are the hosting plans which range from $2.95 per month to $25.99 per month. They do offer a discounted rate for all new packages which make it an incredible seller.

The compensation plan for Bluehost starts at $65 per new referral and you can apply for higher commission rates and a special offer for your readers. I personally use the Plus Package and it is my #1 recommendation.

SiteGround: $50-$100 per sale – 30 day cookie Bluehost’s strongest competitor in the hosting world, is Siteground. I’ve worked with Siteground on a few projects with friends and it has performed well. I do have to admit though, there are a lot of restrictions. We constantly had issues with ‘running processes’ as well as ‘disk space usage’ as they had limits on it. After switching to the Plus Package, there were no limits at all 

Siteground Affiliates can earn $50 per referral, and if they refer more than 5 people in a month, they bump up to $75 per sale. If they refer more than 10, they go to $100.

HostGator: $125 per sale – 60 day cookie Hostgator is another original gangster that has been around for a very long time. They were the first hosting company I ever used and I have also helped build a company using Hostgator too. To be honest, the product isn’t that good. We constantly had problems, like constantly. We had to keep upgrading and were always on the line to support. It was a LOT of hassle, we ended up moving. 

They do have a great affiliate program though, $125 per sale. I would definitely try Hostgator and get your own opinion before you promote them to anyone else.

Fastcomet: $50 per sale – 180 day cookie I used Fastcomet for 4 years and it was great for what it did. I had an unlimited website plan with them. The servers are a little slow but it is a much more affordable option to website hosting. The cPanel has no restrictions and the customer support are very active and really wish to help with any problems.

The Fastcomet Affiliate program offers $50 per new referral with a 180 day cookie.

Namecheap: 20%-35% per sale – 180 day cookie For someone who is really bootstrapping their business, Namecheap is also a good platform they could use. They are extremely competitive with pricing for domains and hosting, and their service isn’t that bad. You can definitely expect much longer loading times than Bluehost, but they still do ok.

Namecheap offer their affiliates 20% commissions for referrals to Domains, Whoisguard, Private Email and Premium DNS sales as well as 35% for Hosting Packages and SSL Certificate sales.

Our Favourite Affiliate Marketing Books 

Dotcom Secrets

If you're new to the online world, or you're struggling as an entrepreneur. Dotcom Secrets breaks down the simplicity of building an online business. It includes everything from how to find a profitable niche to how you should present yourself. You'll also learn about the infinitely valuable tool sales funnels. 

Get Dotcom Secrets

Expert Secrets

Expert Secrets is the second book by Russell Brunson in which he talks about how you are an expert, you just don't know it. He then teaches you how you can use your current experience to create an educational product, build a tribe and create a mass movement of loyal fans. It's an amazing book!

Get Expert Secrets

Email Marketing Affiliate Programs

Getresponse: 33% recurring monthly – 120 day cookie When it comes to email marketing, I always head straight to Getresponse for all my email marketing needs. They have all the bells and whistles when it comes to functionality, including automation, landing pages and they even have entire funnel sections. This makes it extremely useful for a range of customers including ecommerce stores, small businesses and entrepreneurs. It’s also one of the cheapest softwares available.

The best part though, is their competitive affiliate compensation plan. You can either choose to get paid 33% on all recurring payments for customers you refer, or you can get paid $100 for every new customer you bring. Not only do you get paid more, but you also get a 120 day cookie, which is double what the majority of others offer.

ConvertKit: 30% recurring monthly – 60 day cookie ConvertKit is one of the most popular options for bloggers and email marketers as they have great tools for wordpress and are easy to use. I personally haven’t used ConvertKit much, but it is used by a lot of influential people like Pat Flynn, so you know it has to be good.

The ConvertKit compensation plan gives it’s affiliates 30% of all recurring payments and they give a 60 day cookie duration.

Active Campaign: 20%-30% – recurring monthly Active Campaign is probably the 2nd most popular in the list. Active Campaign is used more in the Social Media Marketing and digital marketing industries. They have all the same features as ConvertKit and they’re actually a little more desirable to use. They also have a flexible pricing plan so you can pay for the tools you use, and leave out the ones you don’t.

Now, the Active Campaign is a little different to the other affiliate compensation plans, as they use performance based tiers. You start off on the ‘Silver Tier’ which means you will earn 20% on all commissions. If you are able to bring in $500 of monthly active accounts, you then get bumped up to the ‘Gold Tier’ which gives you 25% commissions. Finally if you are able to generate $2000 of monthly active accounts, you move to the ‘Platinum Tier’ which means you get a full 30% on all subscriptions.

Aweber: 30% recurring monthly – 365 day cookie Aweber is one of the original gangsters when it comes to Email Marketing. I started using Aweber in 2014 and back then, everyone was using it. I have to admit though, their service has been left behind in the current times. Aweber falls behind in terms of features compared to the others listed, and their rules are very strict.

Aweber offer their affiliates 30% recurring commissions for any sales they bring into Aweber.

Moosend: 30% recurring monthly – 60 day cookie Finally in comes Moosend. Moosend is a new contender to the digital marketing space, but they’re coming in hot. Being a new condenter, they are also the cheapest, but that doesn’t mean they’re the worst. In fact they have great features just like the other companies like including automation, autoresponders and they even have landing pages like Getresponse. They are also heavily focused into e-commerce and have a bunch of great tools you can add to your carts like abandoned checkout tags.

Moosend is the cheapest of the lot, but they are still coming in strong with 30% recurring commissions with a 60 day cookie.

Protect Your Personal Data with this Browser 

The Brave Browser

Sick of surfing the internet seeing ads everywhere you go? Then you need the Brave Browser. Built on the Google framework, the Brave Browser has been named the safest browser available. Stop seeing ads everywhere and protect your personal information with the free Brave Browser.

Get the Brave Browser

WordPress Based Affiliate Programs

Elegant Themes (Divi): 50% per sale + recurring – 180-day cookie  When it comes to WordPress themes, Divi is by far my favourite of the lot. With an active community of Divi users over the world, it’s even easier to get new ideas and support. Infact this website is built with Divi! As for the Elegant Themes affiliate program, they offer 50% recurring commissions for all referrals and they give a 180-day cookie.

WP Rocket: 20% per sale – unknown cookie duration Everyone needs fast websites. WP Rocket is the number #1 caching plugin for WordPress which makes this a simple sell. If someone’s website is slow, get WP Rocket. It’s as easy as that. They offer 20% per sale through the ShareASale affiliate platform.

Woocommerce: 20% recurring – unknown cookie If you have built your website on WordPress and you sell products, memberships or services, Woocommerce might be perfect for you. With over 39 million downloads, Woocommerce is a powerhouse of a tool! The Woocommerce Affiliate Program offers 20% on all sales.

Memberpress: 10%-30% per sale – 60 day cookie If you have a WordPress membership site and it’s not Woocommerce, it’ll most likely be Memberpress. Memberpress is an easy to use membership theme with all the bells and whistles to make your membership site run smoothly. They also offer 30% recurring commissions for users, and 10% for non-users with a 60-day cookie.

Envato Market: 30% per sale – 30 day cookie Envato Market is a huge platform full of custom builds by developers that are for sale. If you ever wanted to find something in particular on the internet, my first choice is always Envato Market. Their affiliate program offers 30% commission on all initial purchases with a 30-day cookie.

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Best Affiliate Programs

Hopefully, if you have gone through this article, you have found an affiliate program that suits your needs. One thing to remember, it doesn’t matter about the price points if the product doesn’t help its customer achieve anything. That is why I always recommend trying a product before becoming an affiliate of the company and promoting it.

If you’ve got any additions to the list, or you have any questions or comments, let me know below and if you’re new to the affiliate marketing game, make sure you check out our community!

The post Best Affiliate Programs appeared first on Fresh Affiliates.

source https://freshaffiliates.net/best-affiliate-programs/

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P.D.F. DOWNLOAD The Finer Things Timeless Furniture Textiles and Details #P.D.F. FREE DOWNLOAD^

Download and Read this Ebook at:

Download/Read The Finer Things: Timeless Furniture, Textiles, and Details

information book:

Author : Christiane Lemieux

Pages : 416

Language :eng

Release Date :2016-9-6

ISBN :0770434290

Publisher :Potter Style

BOOK DESCRIPTION: With a foreword by Miles Redd, this luxurious decorating resource trains the eye to recognize enduring, quality home goods and to use them to dazzling design effect.Quality matters. Just as a home’s foundation should be built to stand the test of time, so, too, should the furniture, objects, and elements of our rooms speak to an enduring sense of beauty and comfort. They should outlast trends and our loving day-to-day use. But how does one recognize quality and judge whether something is well made?Christiane Lemieux set out to answer this question by interviewing the world’s greatest experts. Weaving together the insights and guidance of dozens of wallpaper and paint specialists, textile fabricators, accessories artisans, and interior designers, Lemieux has curated an unparalleled education in recognizing the hallmarks of timeless, heirloom-quality pieces. Hundreds of elegant home interiors—both iconic examples from the past and stunning residences today--represent the range of luxurious and customized environments that can be created with fine décor.

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The Complete Web Developer in 2020: Zero to Mastery

Learn to code and become a Web Developer in 2020 with HTML, CSS, Javascript, React, Node.js, Machine Learning & more!

What you'll learn

Skills that will allow you to apply for jobs like Web Developer, Software Developer, Front End Developer, Javascript Developer, and Full Stack Developer

Learn modern technologies that are ACTUALLY being used behind tech companies in 2020

Build 10+ real-world Web Development projects you can show off

Build a professional Portfolio Website

Learn best practices to write clean, performant, and bug-free code

Master modern Web Development fundamentals as well as advanced topics

Work as a Freelance Web Developer

Master beginner and advanced JavaScript topics

Learn React + Redux to build rich front end applications

Build your own full-stack websites and applications

Build a complex image recognition app using everything we learn in the course

Become a professional Web Developer and get hired

Use NodeJS to write server-side JavaScript

Learn to implement user authentication

Use Express, SQL, and PostgreSQL to create full-stack applications that scale

Master fundamental concepts in Web Development

Requirements

A computer (Windows/Mac/Linux). That's it!

No previous coding experience is needed

All tools and software used in this course will be free

Prepare to learn real-life skills and build real web apps that will get you hired!

Description

Just Updated for 2020! Become a Fullstack Web Developer in 2020 by learning the most in-demand skills! This is one of the fastest-growing courses on Udemy with 10,000+ ⭐️⭐️⭐️⭐️⭐️in the last 6 months. Graduates of this course are now working at companies like Google, Tesla, Amazon, Apple, JP Morgan, Facebook + other top tech companies (...seriously). Join a live online community of over 200,000+ developers and a course taught by an industry expert that has actually worked both in Silicon Valley and Toronto as a Senior Developer and Tech Lead. This is the tutorial you've been looking for to become a modern web developer in 2020. It doesn’t just cover a small portion of the industry. This covers everything you need to know to get hired: from absolute zero knowledge to being able to put things on your resume that will allow you to live the life you want.  Sounds too good to be true? Give me 5 minutes of your time to explain why I built this Web Development course and what is different here than thousands of other courses all over the internet:

I update the course every month to make sure you learn the most up to date skills! There is no wasted time here. We won’t be using outdated technologies like PHP, Wordpress, and JQuery. Although still useful, outdated technologies like the above are low paying and demands for them are decreasing. In this course, you will learn the specific technologies that are the most in-demand in the industry right now. These include tools and technologies used by the biggest tech companies like Google, Facebook, Instagram, etc… It’s geared specifically for people that want to learn employable skills in 2020.

After finishing this course, you will be able to apply for developer roles, get a promotion, or upgrade your job title as a developer and earn a higher salary. We won't be taking any shortcuts in this course. You are going to go from absolute zero: where you learn how the internet works. To mastery: where you build an image recognition app using a Machine Learning API (a subset of Artificial Intelligence) and all the other modern technologies that we learn in the course. Most students have commented on how the projects in this course have impressed their interviewers and allowed them to get an offer.

This course is taught by an instructor who has worked in Silicon Valley, and one of the top tech companies in Toronto. I have built large scale applications, and have managed teams of developers. I am not an online marketer or a salesman, but a software developer who has worked directly with these technologies.  I love programming and believe that there needs to be a course out there that actually teaches valuable real-life skills (because most of them are taught by teachers with no work experience).

Your time is valuable and you don't want to spend thousands of dollars on a Bootcamp. You want a course that outlines the best way to become a Web Developer, in simple and well-explained terms, so that you fully understand topics instead of watching somebody on your screen and having no clue what is going on. I have taken the best pieces, tools, and practices that I have found over the years, and condensed everything into this course. 50 hours of videos don't mean much if the instructor isn't engaging or focuses on outdated topics. I made sure that everything covered in this course is efficient and focuses on getting you job-ready as soon as possible!

We have a thriving online chat community so you really feel like you are part of a classroom and not just watching videos by yourself. You will have a chance to communicate with fellow students, work on group projects together, and contribute to open-source projects. Anytime you have a question, you can ask in many locations and get help right away (including from myself). 

The course is designed to give you employable skills so you can get a job. Here is what one student recently wrote after taking the course and being hired right away: "I’m a self-taught dev, who has been out of work for ~6 months. I had some family things that came up that prevented me from seeking permanent employment, so for a while, I was Postmates/Uber delivery driver. After taking this course, I immediately got catapulted back to where I was before, but better equipped and with the knowledge to take on the next job. I had just finished the React section when I went to a recent interview, and it really helped me excel. As of today, I am officially re-employed back in the field, and it is all thanks to this course. I had a blast creating the final project and FINALLY got around to learning SQL statements, and getting to use them in a project. I’m really ecstatic that Andrei went with teaching relational databases over something like MongoDB, which can also be fun but is less practical for use on the job.   So thanks Andrei, I really enjoyed the course and will be making sure to share it with others who find it helpful. I’m also looking forward to the new ES10 content that was recently added, and going through the DB stuff again when I go to build a personal project." - J.C.

Think of this course as a Web Developer Bootcamp. By the end, you will be comfortable using the below skills and you will be able to put them on your resume:

HTML/HTML5

CSS/CSS3

SemanticUI

Responsive Design

Flexbox

CSS Grid

Bootstrap 4

DOM Manipulation

Javascript (including ES6/ES7/ES8/ES9/ES10)

Asynchronous JavaScript

HTTP/JSON/AJAX

React + Redux

Git + Github

Command Line

Node.js

Express.js

NPM

RESTful API Design

PostgresSQL

SQL

Authentication

Authorization

Scalable Infrastructure

Security

Production and Deployment

You will be taken through online videos and exercises where you will be able to do the following things by the end:

Build real complex applications and websites

Build an image recognition app so you can add it to your portfolio

Go into a job interview confident that you understand the fundamental building blocks of web development and the developer trends in 2020

Be able to go off on your own and grow your skills as a developer, having built a solid foundation

Learn how frontend, servers, and databases communicate and how they all fit together in the ecosystem

Build your own startup landing page

Go off and work remotely by being a freelance developer that can bid on projects

This course is the accumulation of all of my years working in the industry, learning, and teaching. There is so much information out there, so many opinions, and so many ways of doing things, that unless you have spent the last few years working with these technologies in a company, you will never fully understand. So this course is the answer to that exact problem for you: How to gain experience when you need experience to get hired? I have gone through thousands of coding books, online tutorials, and boot camps. Throughout the years I have taken notes on what has worked and what hasn't, and I have created this course to narrow down the most efficient way to learn with the most relevant information.  I am 100% confident that you won't find a course like this out there. We're not going to be building simple todo applications and cat image sliders. We are going to learn actual practical skills that will put you into the workforce. Some unique sections that you won't find anywhere else are:

React.js + Redux: You will learn the library that companies like Netflix, Facebook, and Instagram use to build fast, scalable applications. This is one of the highest in-demand skills in the industry.

A day in the life of a developer: What will your day to day look like and what tools will you use? I will take you through a sample day at a tech company.

How does the internet actually work? What is the history of these technologies?: You will actually understand the underlying concepts of the internet, and how the technologies we have now, have come to be where they are.

How do you actually deploy a real-life app so that it is secure, and won't get hacked?: How does a real-life app get out to the public in a safe and secure way?

What is Machine Learning and how you can harness its power: Whether you have heard about it or not, this is something that you will hear more and more in the coming years. Those who understand the high-level concepts and can harness its power will have an advantage. 

What does your developer environment on your computer look like?: We will be setting up our computers with all the tools necessary for a developer so you can use the same setup when you go work in the industry.

Why do we teach the above?

Because in this day and age, just knowing HTML CSS and Javascript is not good enough, and you won't be able to grow in your role and command a higher salary. You will learn these things because these are the things you should know in 2020 so that you are miles ahead of the rest.  Make this the year that you took a risk, you learned highly in-demand skills, you had new experiences, and you received new opportunities. I hope you join me on this journey. This is the proudest work I have ever done in my life and I am confident that you won't find a course better than this. See you inside! Taught by: Andrei is the instructor of the highest rated Web Development course on Udemy as well as one of the fastest-growing. His graduates have moved on to work for some of the biggest tech companies around the world like Apple, Google, Amazon, JP Morgan, IBM, UNIQLO, etc... He has been working as a senior software developer in Silicon Valley and Toronto for many years and is now taking all that he has learned, to teach programming skills and to help you discover the amazing career opportunities that being a developer allows in life. Having been a self-taught programmer, he understands that there is an overwhelming number of online courses, tutorials, and books that are overly verbose and inadequate at teaching proper skills. Most people feel paralyzed and don't know where to start when learning a complex subject matter, or even worse, most people don't have $20,000 to spend on a coding Bootcamp. Programming skills should be affordable and open to all. An education material should teach real-life skills that are current and they should not waste a student's valuable time. Having learned important lessons from working for Fortune 500 companies, tech startups, to even founding his own business, he is now dedicating 100% of his time to teaching others valuable software development skills in order to take control of their life and work in an exciting industry with infinite possibilities. Andrei promises you that there are no other courses out there as comprehensive and as well explained. He believes that in order to learn anything of value, you need to start with the foundation and develop the roots of the tree. Only from there will you be able to learn concepts and specific skills(leaves) that connect to the foundation. Learning becomes exponential when structured in this way. Taking his experience in educational psychology and coding, Andrei's courses will take you on an understanding of complex subjects that you never thought would be possible. See you inside the courses! READ MORE:

Node JS: Advanced Concepts

Learn Flutter & Dart to Build iOS & Android Apps [2020]

The Ultimate MySQL Bootcamp: Go from SQL Beginner to Expert

The Complete Node.js Developer Course (3rd Edition)

Who this course is for:

You want to learn to code and build websites and web apps

You are looking to start a career in Web Development

You know HTML and CSS but want to expand your skills and do more

You want to start your own business or become a freelancer

You want to learn REAL industry skills that are necessary for 2020 to get hired as a web developer and earn a higher salary

You want one course to teach you everything in one place from a senior developer that works in the industry

Created by Andrei Neagoie Last updated 3/2020 English English [Auto-generated] Size: 17.43 GB

DOWNLOAD COURSE

[captainpankaj-blog1]

Bootstrap is a free and open-source front-end framework for developing websites and web applications. Here you can get bootstrap interview Questions& Answers which are very important for fresher as well as experienced professional. This book covers every Question and Answer with code description which will be helpful for writing code and passing a system test in an interview. Here you can learn also how to integrate Bootstrap with ASP.NET MVC, ASP.NET, PHP, HTML, Angular and React

[savetopnow]

2018-03-17 20 BUSINESS now

BUSINESS

Business Insider

THE GLOBAL FINTECH LANDSCAPE: How countries around the world are embracing digital disruption in financial services

How to make £45,000 as a PA planning parties and answering emails from anywhere in the world

The YouTube Kids app has been suggesting a load of conspiracy videos to children (GOOG)

The 16 MBAs where graduates can earn the highest salaries

Why Theresa May will almost certainly break her promise to avoid a hard Brexit border in Ireland

Harvard Business Review

6 Ways to Counteract Your Smartphone Addiction

Socially Responsible Business Can Only Succeed If It Becomes a Movement

How to Prepare for a Crisis You Couldn’t Possibly Predict

Finding New Ideas When You Don’t Have a Broad Network

Why You Need an Untouchable Day Every Week

Inc

A Southwest Airlines Executive Just Insulted United and American. Here's Why Southwest Customers Will Love It

15 Best Servant Leadership Books of All-Time to Read Before You Die

How Bad Customer Service Can Kill Your Brand

50 Years Ago Today, One Man Ended a Massacre by Doing Something Completely Unexpected

Not Again! United Airlines Diverts Flight Because Dog Accidentally Loaded Aboard

New York Times Business

Wealth Matters: How to Invest With a Conscience (and Still Make Money)

Your Money: Teachers and Annuities: A Questionable Match and Hard Products to Shed

The Future of Time Warner, Coming Soon to a Court Near You

This Preacher Would Be Happy to Share Your Bowl of Açaí

First Person: These Days I Miss John Updike, a Remote and Noble Male Mentor

Reddit Business

Most Americans Produce Services, Not Stuff. Trump Ignores That in Talking About Trade.

Career advice: MBA or no?

Electric Black Cabs Are Taking Over in London

Peter Thiel Says Silicon Valley A ‘Totalitarian Place’ — Slams ‘Political Correctness’

Commercial Data Processing Services for Ecommerce Business

Reddit Startup

How do I propose M&A to competitor?

Bootstrapping? I'm hiring entrepreneurial writers!

Equity for the first hire

Joint Venture Partner Wants To Buy Into and combine books of business.

Providing incentives for customer development interviews?

The Economist Business and Finance

Why China is swooping on Georgia’s airline industry

Online starlets are refashioning Chinese e-commerce

Which firms profit most from America’s health-care system

Unilever picks Rotterdam

Germany’s two biggest utilities strike a deal

Wall Street Journal Business

Facebook Suspends Data Firm That Helped Trump Campaign

U.S. Outlines Rules for Metal Users Seeking Tariff Exclusions

Qualcomm Ousts Paul Jacobs From Board as He Chases Long-Shot Bid for Chip Giant

Navarro's Nucor Ties Highlight Trump Advisers' Steel-Industry Connections

In Targeting China, Trump Could Hit a Big U.S. Export

Yahoo Finance

Florida bridge: engineer left message about crack two days before collapse

Trump’s Legal Team Says It Can Sue Stormy Daniels For $20 Million

Sean Hannity Slams Shepard Smith For Calling His Kind Of Fox Show Strictly Entertainment

Georgia Ski Lift Malfunction Hurls People Into Air, Injuring 11

Correction: Veterans Home-Shooting story

[gigslist]

Ageism, Your Thoughts?

I’ve been lurking on startup incubator discussion boards and throwing out some questions to see what returns. This discussion I started is on ageism in startups. I included living examples of what the entertainment industry does with more experienced professionals:) People behind computers can’t do what they do at 20 years old, let alone after a few decades of drugs and alcohol. .

Ageism, your thoughts?

This actually a few questions, because it is a big topic and important for millions of business owners and recruiters.

First some context:

I see a lot of team pages with teams all under 50 years of age. Ageism is rife in the startup industry. Many real experts stay away from companies because of it. This is because - Would you want to save all that time and effort, rather than be insulted and demeaned?

Some founders just want to improve their business and create more jobs. They don’t want to be another Amazon or Facebook. Those companies super boosted global warming, put millions people out of jobs, super boosted homelessness, and made everybody lonely. There are eye watering charts about it from multiple independent studies. All because those companies didn’t take the advice of people with enough life experience to see trouble coming. So you can imagine when a business or professional with an established background and a founder over 50 sees your team page. They get scared or angry, because of ageism, and avoid you with a barge pole. You lose a lot of great businesses with solid research and top experts in their field, because your company outwardly appears ageist.

Questions:

Does your company have any founders over 50 years of age?

Does your company have any staff over 50 or 60 years of age?

Is it because of ageism that they are not on your team page?

How many founders have you helped who over 50 years of age?

How many of those are women?

What are your thoughts on ageism in business?

What are your thoughts about what I said?

Thank you for you input. It is an interesting topic and important for all businesses.

Answers:

Technology Entrepreneur in software / e-commerce

I'm 54, I'll be 55 in 2 weeks. I'm an architect level full-stack developer that can code professionally in all the modern stacks (Node, React, React, etc.). I had a nice small exit with my startup (which was 12 years old!) in 2014 and have been seeking a "hands on" technology leadership position at various startups and have been down the wire (final round) on four different places. All decided they would "go in a different direction", "went with someone with a little different experience" and/or just never had a good reason, they send me email (couldn't even call) to turn me down after 3 and 4 interviews / calls.

I can promise you, if you've hit 50, you're the walking dead in this industry -- God forbid you show some gray / white hair. If you're not wearing skinny jeans, have tat's and wear Van's, you're not going to get hired. Not at a startup.

The reality is: On paper, they want my experience, my history and my knowledge. What they don't want is "Dad" coming into their culture and changing it and they certainly don't want what they THINK is my salary requirements -- they want that $80K a year rock-star 10X guy who's going to code for 15 hours a day and be on Slack for 24....

They want what doesn't exist: The perfect candidate in experience (which can deliver and execute) but also someone who's under 30 -- neither of those things exist in software development and this industry is going to start creating problems for this industry when they have to continue to recruit offshore (for lower salaries) and continue to hire inexperienced "leaders" who will continue to make grave business mistakes because they simply do not have the wealth of knowledge that someone who's 45+ has on them.

So why not target bigger companies you ask?

If you're trying to go for a bigger company, you'll find that you're not even going to get an interview because these bigger shops are "going young" for all the same reasons but are spinning it as "We are trying to create a startup culture" -- which translates to: "We have a company unwritten rule that we're removing anybody over 45 and replacing them with 28 year olds, anybody with 20 years or more experience is not going to get past our AI filters..."

It's ugly out there for people like me. So what to do?

I think I'll start another company or consult or both. Not great options if you really like to work with people and be a leader at a company...

Organizational and Operational Strategy Consultant

Yes, its a real thing. In SV, 40 is the new 50 and 50 is the new dead. I am 61. Dead PLUS 11.

Ironic is that the average age of a successful startup founder is 45. A 60 yo founder is 3x more likely to build a successful business than a 30 year old. https://hbr.org/2018/07/research-the-average-age-of-a-successful-startup-founder-is-45

It is anybody's guess, but the younger seem more funded, perhaps, due to a closer connection with the cohort the VCs want to tap, or the decision makers are way younger and like to be around people "like them". It may be as simple as older decision makers like hanging out with younger founders because it makes them feel less old.

Founder and Researcher GigsList.info, 

Hi Dan, Folks in their 50's are empty nesters. Their kids have left college and their mortgages are paid off. And they are young enough to do it again and old enough to know better. I used Amazon and Facebook as examples, because they are the companies that register the biggest eye-watering spikes on the charts and everybody knows who they are. And regards to health. Ask a doctor. People in their 50's are as healthy as people in their thirties. In my industry there are professional dancers who are over 100. https://www.gigslist.info/editorial/2019/1/3/still-dancing-at-104-years-old

 Founder and CEO  Startup, Speaker, Author, Executive Coach, Leadership trainer

Both me and my cofounder are above 50. Having said that we are a bootstrapped startup.

Consultant at Fleck Consulting

I believe it is very real. A amazing book on this subject is Bolder by Carl Honore . It covers a lot of topics related to the myths associated with aging including the bias against 'old people' within the startup community.

Engineer, architect and CTO

I think this is a really interesting question.

Answering your questions directly, my company is just me and my co-founder. We are both in our 40s. Our company is a pediatric telemedicine platform, so we're targeting young patients, but our doctors run the gamut of ages.

I think there are structural biases at play, as well as ideological ones.

Focussing on the US (because I'm not really in a position to provide sensible opinions on global trends), there's definitely going to be a bias in the cohort of folks in their 50s due to their amenability to financial risk. Folks in their 50s are more likely to have children of college-age and are responsible for the cost of their education. Folks in their 50s are more likely to require healthcare, so they are sensitive to the loss of insurance that comes with founding a startup.

These structural issues are woven into the fabric of US society. Are the moment, there's a strong bias against anyone without access to capital and the ability to survive on a lean income. This strongly favors young, white men.

As you point out, this is a problem, since industry and domain experience tends to be found in older members of the workforce.

TBH, I think your comments around Amazon and Facebook are a bit of a red herring. Most startups are not going to be anything like these two companies and any founder that is looking at those two as a model for their own work is somewhat deluded. However, I think your concerns about ageism are well-founded.

GigsList.info Magazine Founder and Researcher GigsList.info, Department manager and producer for events, film, music.

My magazine is bootstrapped, because I know how to make the backend of a website do the work of five people. And I can research and write. Not everybody can do that, because they have other fabulous skills that are worthwhile... like you guys have:)

I am inspired to write these questions, because of several friends' real life experiences. They told me they get nervous or pissed off when a team page doesn't have any gray hair. They try to avoid applying to jobs or doing business with those companies. A little research brought up quite a few articles about ageism in startups. The irony is that startups all want mentors and are requested to have mentors with more experience.

Warning: the rest is me letting off steam. I get a bit straight up Ozzie from here and use a touch of bad language.

I love research about all kinds of things, not just my industry and business markets. Including causes, such as homelessness and climate change. After a while I start seeing patterns in how things happen, empirical evidence. At times the empirical evidence blows my mind.

My theory of ageism, it's a sociology thing to do with how people are educated as children and in school and influenced by media. If you blow sunshine up kids' asses you are going to get self entitled assholes. Stupid people who rudely think they know better, as they stupidly trip over their shoelaces and fuck up the planet.

To find proof of how bloody stupid: Have you ever researched the real number of superfund sites in Northern California? (The so-called fixed sites are actually just paved over - no budget for real fix.) And the skyrocket rise of real estate prices and cancer in areas affected those sites, that young startup folk buy up? And how unaffordable real estate is a big cause of homelessness, which those same stupid people cry about as a cause? That's how bloody stupid.

My field work puts me in managerial positions in festival and concert productions. In San Francisco I have to hire college grads to be roadies, because high school grads can't do basic math. Nor could they solve simple problems laterally. Roadies are jobs for high school dropouts in Australia and Europe. The college grads still had to use calculators and be herded like cats. What happens when a company's management are like that? What happens when a governments's staff are like that?

All of us being able to sit here and chat makes each of us very lucky. But if the Earth and civilization were a koala, how much can she bear?

D M

I'm lost honestly, but I don't think this forum is the correct place for profanity or psychological ramblings. And quite honestly, your attitude is more likely what is affecting your interactions than your age. Talking down on recent highschool graduates and stereotyping that all of them can not do "basic math" is as ignorant a use of ageism as the individual who discriminates against older professionals.

DM

Valid evaluation though your positioning is flawed. “many real experts stay away.” Unless you are qualifying that with numbers, it holds no value. Who are these “experts” because I don’t know any qualified people who are staying away from startups because of age of founders, young or old. People look for experience and operational competence and potential for financial success. I don’t think the average investor is looking for the next amazon or facebook…hoping for it, perhaps. But they do seek value and if it is not financial value, the social value has to align with their desires. As long as we live in a free society, that will be the case and thank goodness.

Like most isms ageism often comes from stereotypes which exist because a majority evaluation can be made but also discriminates against the minority for which the stereotype does not hold true. I am reminded of Ronald Reagan’s famous debate statement about not holding his opponent’s youth and inexperience against him. Politically speaking, many are concerned about Joe Biden’s age because of his numerous complications while speaking. He seems off, disoriented often. Then there is Bernie Sanders who seems very focused and cognizant. Regardless that he falsely claims to be a democratic socialist, of which there is no such thing, most don’t listen to Sanders and wonder if his mental acuity is still functioning like with Joe Biden. But the younger candidates were also dismissed on the other end of the spectrum for their age because they were too young and too inexperienced and rightly so. So ageism goes both ways.

The health concern is an issue in any job purely from the financial aspect of it, but it can be argued that younger people are a greater cost because they will likely have children which run up hospital bills for insurance, and anyone of any age is susceptible to high cost illnesses. Younger people with kids will be distracted from work with activities and be a cost. This is something the young people starting families conveniently overlook when they use the argument that older people’s health will cost more. All it takes is one screwed up meeting/pitch because a parent promised a trip to Disneyland at the wrong time…

Ageism especially with regard to older individuals is the most overlooked form of prejudice. My subjective approach to it is that I want experience. I don’t care about young or old but experienced. I believe most “real experts” (Who btw never self label as “experts”) would agree. When I was 25 my partners were 60, 70, 58. I didn’t get the job because I was young but because I was competent. I occasionally experienced ageism when I would be meeting with execs in their 50’s or 60’s but I am not a liberal so I never saw myself as victim but saw it as an opportunity to play the game. Sometimes it was frustrating, other times it was fun. It really is combating ageism on the other side of things to be young and point out why an experienced veteran’s numbers or strategy is off. All in all a waste of energy though. I can also say that I stood against ageism a few times when younger execs displayed it toward my partners. I didn’t tolerate it.

I want experience. More times that not, young entrepreneurs quickly prove their inexperience. But if they are open to learning as I was, and as important open to work hard with that passion, I will take that any day over an older entrepreneur who thinks their age automatically grants them experience or wisdom. I don’t know that I see one more than the other in the world of entrepreneurship. All about attitude. I have met 80 year olds who have more energy than most 25 year olds, but that is not the norm.

We all have our biases though no matter how hard we try to limit them. The thing many young people overlook is that while they can gain more experience than someone twice their age in a new technology or process, they will not have the life experience that comes with time. That life experience is often the foundation that is necessary for longevity. But the reality is some people are just idiots…young..old. If the older persons life experience is rife with moronic actions and experiences just because they have age under their belt doesn’t mean a younger person should listen to them…and I could tie that back into politics but will refrain lol.

GigsList.info Magazine Founder and Researcher GigsList.info, Department manager and producer for events, film, music.

DM. Like I said I was venting and I did give a warning. The facts are there in multiple independent studies. Enough to make your eyes water and vent. Think about a business as a piece of software. The software that works the best is the software that is most developed, yes?

Plus the category of this section is Discussion. The point of discussion is to let folks speak to get different angles on things. Angles that you may shy away from otherwise. Every industry is different and has different ways of communicating. The job of a good director is to take it all in unfiltered and see the patterns in the information. So if I am giving voice to something that is a bad pattern, the point is to let people talk about to find the problem, cause and solution.

Even if it is a skeptical promoter who sometimes uses bad language:) I loved listening to Angela Bowies' advice. I organized a book signing for her in San Francisco. What kind of language do you think she uses?

Something I've noticed in the boardroom is that being uptight doesn't help communication. It makes everybody guarded and new ideas don't flow so well. Serious business is heavy enough as it is. I have to remind myself to lighten up;)

[keddyahir]

HTML Interview Questions

Very Important HTML Interview Question

Professionally, I am a web and Graphic designer with lots of experience in the web designing field. Also, I am an interviewer. I had taken too many interviews in my designer journey. Do you want to crack any kind of web design interview/HTML interview? Here we have a collection of some very important HTML interview question which will help you very much.

Sometimes you have very much knowledge, but while you face interviewer then you don’t have answers to some questions. For cracking any IT interview you should know programming as well theoretical.

Today, I will share some very important HTML interview question which every web designer should know before the interview. Read all the questions with focus and keep all the HTML interview question in your brain. So, without wasting your time. let’s get started.

Q-1: What is HTML(Hypertext Markup Language) and what is it used for? or What does HTML mean?

HTML is the short name of Hypertext Markup Language. This one is first developed by Tim Berners-Lee. HTML is a language for users to build web pages and web applications accessed on the internet. The code was developed down the WWW(World Wide Web) in the late 1980s and early 1990s. Every page contains a series of connected to another page called hyperlinks. One of the amazing facts, Each web pages that you see on the internet is written using HTML. May be possible every version will differ.

HTML is nothing, This is just code ensures the proper formatting of text, images, videos, and other contents. That will help you to display your content in a proper look on the internet or browser. Without HTML, a browser will not show your data properly. because the browser would not know how to display text as elements or load images or other elements. This will also provide you with a basic structure of the page, and CSS(Cascading Style Sheets) help you to change its appearance.

Commonly used HTML tags

Here we have some common tags which will mostly use in every web pages to show proper data on web pages:

<h1>: H1 describes a top-level heading. <h2>: which describes a second-level heading. <p>: p tag describes a paragraph. <table>: This is described as tabular data. <ol>: Describes an ordered list of information.

Q-2: What year was the first HTML introduced?

The first version of HTML was introduced in 1993. Since then, there are many versions of HTML available. At that time most widely used version throughout the 2000s was HTML version 4.0, Which one became an official standard in December of 1999.

Q-3: Who is the author of HTML?

Sir Timothy John Berners-Lee(Tim Berners-Lee)is the author of HTML. He is also known as TimBL. He is a computer scientist and academic, with the assistance of his colleagues at CERN, an international scientific organization based in Geneva. Berners-Lee invented the World Wide Web in 1989/1990 at CERN.

Q-4: What is the meaning of markup in HTML?

This is also a very important HTML Interview Question, A markup language is a language that describes text so that the computer can manipulate that text. most of the markup languages are human-readable because the annotations are written in a way to distinguish them text itself. For example, with HTML, XML, and XHTML, the markup tags are < and >. Let’s see the example of this:

    XHTML<p> This is a paragraph of text that is written in HTML. </p>123<p>     This is a paragraph of text that is written in HTML.</p>

In the example, we have used the P tag. which will be opening before the texts and closed after the texts. This can open and closed using “less than” and “Greater than” symbols. These are the part of the markup. in actual in the browser, we will see only (This is a paragraph of text that is written in HTML.) texts.

When you format text to be displayed on a computer or other device screen, you need to distinguish between the text itself and the instructions for the text. The “markup” is the reference for showing or printing the text.

Markup doesn’t have to be computer-readable. Usually, we can see annotations in prints or books are also considered as a markup. For example, many students in the school will highlight certain phrases in their textbooks. That’s mean the highlighted code is more important than the surrounding texts. The color of highlights considered as markup. This is what markup in HTML.

Q-5: What is a nest in HTML? or What Does It Mean to Nest HTML Tags?

Every day, we are asking this question to our candidates in the HTML interview. Now, I will teach you in the easiest way how to understand nesting is to think of HTML tags as boxes that hold your content. Your content can include text, images, etc. HTML tags are the boxes around the content. Sometimes, you have to place boxes inside of another box. Those “inner” boxes are nested inside of others.

Nesting involves putting HTML tags or elements inside other HTML elements in the proper and accurate order. Each element fully contained nested of their parent elements. If you put your code in the wrong order it may not work properly. suppose you have a full block of text that you want bold inside a paragraph, then you will need two HTML elements as well as the text itself. I think this is one of the confusing questions of the HTML interview question. So, Let’s see an example for better understanding.

    XHTML<p>Example: This is a <strong>sentence</strong> of text.</p>1<p>Example: This is a <strong>sentence</strong> of text.</p>

In the example we have two HTML Tags first is <p> tag and the second one is <strong> tag. Now we can say that <strong> tag is the nested tag of <p> tag.

Q-6: What is the difference between a tag and an element in HTML?

Technically, an HTML element is the collection of start tags, its attributes, an end tag and everything in between. If we talk about Tags, an HTML tag (either opening or closing) is used to show or mark the start or end of an element.

But, in common usage, the condition of HTML element and HTML tag are interchangeable i.e. a tag is an element is a tag. For more clarity, The sake of this website, the terms “tag” and “element” are used to mean the same thing as it will define something on your web page.

I think this is some kind of difficult to understand; this type of question are confusing candidates. that’s why I have included this question in the HTML interview question article.

Continue Read...

Also Read:

1) Top Five Free Online Code Editors for Web Developer 2) Best Web Design Companies in India with Alexa rank 3) Best Responsive Web Design Frameworks Of 2019 with CDN 4) What is a responsive web design, And the use of it?

Also Read:

1) Bootstrap 4 IMPORTANT Topics Full Tutorial. 2) CSS Topics

***Conclusion***

I hope the “HTML interview Question” article will help you to crack your interview. If you have any question then you can ask me without any hesitation. you can ask me at any time. I will get you back as soon as possible.

[rafi1228]

Learn to code and become a Web Developer in 2020 with HTML, CSS, Javascript, React, Node.js, Machine Learning & more!

Created by Andrei Neagoie

Last updated 2/2020

English

English

  What you’ll learn

Skills that will allow you to apply for jobs like: Web Developer, Software Developer, Front End Developer, Javascript Developer, and Full Stack Developer

Learn modern technologies that are ACTUALLY being used behind tech companies in 2020

Build 10+ real world Web Development projects you can show off

Build a professional Portfolio Website

Learn best practices to write clean, performant, and bug free code

Master modern Web Development fundamentals as well as advanced topics

Work as a freelance Web Developer

Master beginner and advanced JavaScript topics

Learn React + Redux to build rich front end applications

Build your own full stack websites and applications

Build a complex image recognition app using everything we learn in the course

Become a professional Web Developer and get hired

Use NodeJS to write server-side JavaScript

Learn to implement user authentication

Use Express, SQL and PostgreSQL to create fullstack applications that scale

Master fundamental concepts in Web Development

Requirements

A computer (Windows/Mac/Linux). That’s it!

No previous coding experience is needed

All tools and software used in this course will be free

Prepare to learn real life skills and build real web apps that will get you hired!

  Description

Just Updated for 2020! Become a Fullstack Web Developer in 2020 by learning the most in demand skills! This is one of the fastest growing courses on Udemy with 10,000+ ⭐️⭐️⭐️⭐️⭐️in the last 6 months. Graduates of this course are now working at companies like Google, Tesla, Amazon, Apple, JP Morgan, Facebook + other top tech companies (…seriously).

Join a live online community of over 180,000+ developers and a course taught by an industry expert that has actually worked both in Silicon Valley and Toronto as a Senior Developer and Tech Lead.

This is the tutorial you’ve been looking for to become a modern web developer in 2020. It doesn’t just cover a small portion of the industry. This covers everything you need to know to get hired: from absolute zero knowledge to being able to put things on your resume that will allow you to live the life you want. 

Sounds too good to be true? Give me 5 minutes of your time to explain why I built this Web Development course and what is different here than thousands of other courses all over the internet:

I update the course every month to make sure you learn the most up to date skills! There is no wasted time here. We won’t be using outdated technologies like PHP, WordPress and JQuery. Although still useful, outdated technologies like the above are low paying and demands for them are decreasing. In this course, you will learn the specific technologies that are the most in demand in the industry right now. These include tools and technologies used by the biggest tech companies like Google, Facebook, Instagram, etc… It’s geared specifically for people that want to learn employable skills in 2020.

After finishing this course, you will be able to apply for developer roles, get a promotion, or upgrade your job title as a developer and earn a higher salary. We won’t be taking any shortcuts in this course. You are going to go from absolute zero: where you learn how the internet works. To mastery: where you build an image recognition app using a Machine Learning API (a subset of Artificial Intelligence) and all the other modern technologies that we learn in the course. Most students have commented how the projects in this course have impressed their interviewers and allowed them to get an offer.

This course is taught by an instructor who has worked in Silicon Valley, and one of the top tech companies in Toronto. I have built large scale applications, and have managed teams of developers. I am not an online marketer or a salesman, but a software developer who has worked directly with these technologies.  I love programming and believe that there needs to be a course out there that actually teaches valuable real life skills (because most of them are taught by teachers with no work experience).

Your time is valuable and you don’t want to spend thousands of dollars on a bootcamp. You want a course that outlines the best way to become a Web Developer, in simple and well explained terms, so that you fully understand topics instead of watching somebody on your screen and having no clue what is going on. I have taken the best pieces, tools, and practices that I have found over the years, and condensed everything into this course. 50 hours of videos doesn’t mean much if the instructor isn’t engaging or focuses on outdated topics. I made sure that everything covered in this course is efficient and focuses on getting you job ready as soon as possible! 

We have a thriving online chat community so you really feel like you are part of a classroom and not just watching videos by yourself. You will have a chance to communicate with fellow students, work on group projects together, and contribute to open source projects. Anytime you have a question, you can ask in many locations and get help right away (including from myself). 

The course is designed to give you employable skills so you can get a job. Here is what one student recently wrote after taking the course and being hired right away:

“I’m a self taught dev, who has been out of work for ~6 months. I had some family things that came up that prevented me from seeking permanent employment, so for awhile I was Postmates/Uber delivery driver.   After taking this course, I immediately got catapulted back to where I was before, but better equipped and with the knowledge to take on the next job. I had just finished the React section when I went to a recent interview, and it really helped me excel. As of today, I am officially re-employed back in the field, and it is all thanks to this course. I had a blast creating the final project, and FINALLY got around to learning SQL statements, and getting to use them in a project. I’m really ecstatic that Andrei went with teaching relational databases over something like MongoDB, which can also be fun, but is less practical for use on the job.   So thanks Andrei , I really enjoyed the course and will be making sure to share it with others who find it helpful. I’m also looking forward to the new ES10 content that was recently added, and going through the DB stuff again when I go to build a personal project.” – J.C.

Think of this course like a Web Developer bootcamp. By the end, you will be comfortable using the below skills and you will be able to put them on your resume:

HTML/HTML5

CSS/CSS3

SemanticUI

Responsive Design

Flexbox

CSS Grid

Bootstrap 4

DOM Manipulation

Javascript (including ES6/ES7/ES8/ES9/ES10)

Asynchronous JavaScript

HTTP/JSON/AJAX

React + Redux

Git + Github

Command Line

Node.js

Express.js

NPM

RESTful API Design

PostgresSQL

SQL

Authentication

Authorization

Scalable Infrastructure

Security

Production and Deployment

You will be taken through online videos and exercises where you will be able to do the following things by the end:

Build real complex applications and websites

Build an image recognition app so you can add it to your portfolio

Go into a job interview confident that you understand the fundamental building blocks of web development and the developer trends in 2020

Be able to go off on your own and grow your skills as a developer, having built a solid foundation

Learn how frontend, servers, and databases communicate and how they all fit together in the eco system

Build your own startup landing page

Go off and work remotely by being a freelance developer that can bid on projects

This course is the accumulation of all of my years working in the industry, learning, and teaching. There is so much information out there, so many opinions, and so many ways of doing things, that unless you have spent the last few years working with these technologies in a company, you will never fully understand. So this course is the answer to that exact problem for you: How to gain experience when you need experience to get hired? I have gone through thousands of coding books, online tutorials and bootcamps. Throughout the years I have taken notes on what has worked and what hasn’t, and I have created this course to narrow down the most efficient way to learn with the most relevant information. 

I am 100% confident that you won’t find a course like this out there. We’re not going to be building simple todo applications and cat image sliders. We are going to learn actual practical skills that will put you into the workforce. Some unique sections that you won’t find anywhere else are:

React.js + Redux: You will learn the library that companies like Netflix, Facebook and Instagram use to build fast, scalable applications. This is one of the highest in-demand skill in the industry.

A day in the life of a developer: What will your day to day look like and what tools will you use? I will take you through a sample day at a tech company.

How does the internet actually work? What is the history of these technologies?: You will actually understand the underlying concepts of the internet, and how the technologies we have now, have come to be where they are.

How do you actually deploy a real life app so that it is secure, and won’t get hacked?: How does a real life app get out to the public in a safe and secure way?

What is Machine Learning and how you can harness its power: Whether you have heard about it or not, this is something that you will hear more and more in the coming years. Those who understand the high level concepts and can harness its power will have an advantage. 

What does your developer environment on your computer look like?: We will be setting up our computers with all the tools necessary of a developer so you can use the same setup when you go work in the industry.

Why do we teach the above? Because in this day and age, just knowing HTML CSS and Javascript is not good enough, and you won’t be able to grow in your role and command a higher salary. You will learn these things because these are the things you should know in 2020 so that you are miles ahead of the rest. 

Make this the year that you took a risk, you learned highly in demand skills, you had new experiences, and you received new opportunities. I hope you join me in this journey.

This is the proudest work I have ever done in my life and I am confident that you won’t find a course better than this.

See you inside!

Taught by:

Andrei is the instructor of the highest rated Web Development course on Udemy as well as one of the fastest growing. His graduates have moved on to work for some of the biggest tech companies around the world like Apple, Google, Amazon, JP Morgan, IBM, UNIQLO etc… He has been working as a senior software developer in Silicon Valley and Toronto for many years, and is now taking all that he has learned, to teach programming skills and to help you discover the amazing career opportunities that being a developer allows in life.

Having been a self taught programmer, he understands that there is an overwhelming number of online courses, tutorials and books that are overly verbose and inadequate at teaching proper skills. Most people feel paralyzed and don’t know where to start when learning a complex subject matter, or even worse, most people don’t have $20,000 to spend on a coding bootcamp. Programming skills should be affordable and open to all. An education material should teach real life skills that are current and they should not waste a student’s valuable time. Having learned important lessons from working for Fortune 500 companies, tech startups, to even founding his own business, he is now dedicating 100% of his time to teaching others valuable software development skills in order to take control of their life and work in an exciting industry with infinite possibilities.

Andrei promises you that there are no other courses out there as comprehensive and as well explained. He believes that in order to learn anything of value, you need to start with the foundation and develop the roots of the tree. Only from there will you be able to learn concepts and specific skills(leaves) that connect to the foundation. Learning becomes exponential when structured in this way.

Taking his experience in educational psychology and coding, Andrei’s courses will take you on an understanding of complex subjects that you never thought would be possible.

See you inside the courses!

Who this course is for:

You want to learn to code and build websites and web apps

You are looking to start a career in Web Development

You know HTML and CSS but want to expand your skills and do more

You want to start your own business or become a freelancer

You want to learn REAL industry skills that are necessary in 2020 to get hired as a web developer and earn a higher salary

You want one course to teach you everything in one place from a senior developer that works in the industry

Size: 17.99GB

DOWNLOAD TUTORIAL

The post THE COMPLETE WEB DEVELOPER IN 2020: ZERO TO MASTERY appeared first on GetFreeCourses.Me.

[mlmcompanies]

Let me be real for a second: business plans are overrated.

I’m going to give you some boss tips for writing one anyway, but only if you promise not to obsess over it.

The vast majority of entrepreneurs waste way too much time trying to perfect their business plan instead of just getting out there are doing something. You don’t learn nor do your earn from planning, you learn and earn from acting.

Research from Babson College, one of the best entrepreneurship programs in America, has shown that there’s basically no correlation between a start-up’s business plan and its revenue years down the road. (1) Self-made Internet millionaire Neil Patel has never written a single business plan, and he’s doing pretty well.

That being said, business plans can be very helpful for formulating a clear vision of your idea and raising money. So here are my finest advice gems for coming up with your perfectly imperfect business plan.

36. Imperfect action

“Winners take imperfect action while losers are still perfecting the plan.”

The key to writing a successful business plan is to fire the perfectionist within you. Do a 90-day challenge: every day, for 90 days, you have to do something to move your business forward. Not plan something, DO something. Even if it scares you.

35. Read one book about business plans

One solid book on business plans should give you plenty of useful business plan writing tips and tricks. Once you finish your business plan book, close it and get to work because remember that taking action is the most important step to succeeding.

34. Know your target market

Don’t be afraid to narrow down, because you can always expand later on. Apple’s very first business plan spelled out their target market clearly:

“As word processors are replacing typewriters in the real world, students need to learn word processing, not just typing. MAC will help the student of the 80’s learn the tools of the 80’s.” (2)

That’s why, in the late 80s and early 90s, most American schools used Macintosh computers. However, Apple has clearly expanded its target market exponentially since then.

33. Sales cures all

Mark Cuban drives this one home every chance he gets. Getting sales is more important than even having a business plan, or having the infrastructure to support future growth. (3)

Plans are all talk, sales are proof. Mark Cuban, or any smart investor for that matter, won’t throw down money on the greatest idea in the world if it has zero sales. Get out there and nail down some sales first, then plan for growth.

32. Interview customers

Once you know your target market, you need to understand them in and out. No better way to do this than interviewing the customers you’ll later be selling to.

Write up a list of interview questions, then go interview at least 20 customers. Don’t try to pitch them your idea, but listen to their ideas instead. Show sincere interest in what they have to say, collect their answers, and include key quotes from customers in an appropriate place within your business plan.

31. Get a financial consultant

The biggest red flag is a business plan that doesn’t have a clear picture of the business’s current and projected financials. You should know how to answer any question thrown at you, from turnover rates to gross profit and net profit.

If you’ve got a solid business idea and niche experience but just aren’t good with numbers and financials, get a financial consultant. Check out Fiverr for affordable freelancers in their financial consulting and business plan section. (4)

30. Tailor your plan to your audience

Your business plan is going to be seen by multiple interested parties, so write up a version that “speaks” to each audience. Make a private one for yourself as well and use it as a guide to moving your business forward.

This worked for Liat Tzoubari, who founded Sevensmith. She wrote up several different business plans for different audiences, one for the bank, one for venture capitalists, one for herself. She researched her potential investors before meeting with them and tailored her business plan accordingly, just like you’d do for a job application. (5)

29. Get a second opinion

When you’ve written a draft of your plan, find someone knowledgeable about business, like an accountant or a business advisor, to review the whole thing and offer you constructive criticism. They could catch areas that need more explanation, claims that need data to back them up, and other questions that your eventual audience might ask.

28. Get several proofreaders

Poor spelling and grammar demonstrate inadequate preparation and a lack of professionalism when it comes to business. Not just for the sake of proper English usage, either – millions of dollars in sales can be lost due to a single spelling error. (6)

It’s going to be hard for you to spot errors after gluing your eyes to the plan for several hours, so hit up friends, family, and colleagues (after running it through Grammarly or another spellchecker) to read through your document and point out grammar and spelling errors.

27. Have proof for every claim you make

Vague statements without proof won’t get you very far in business. Bring facts and data to the table for every single claim you make, whether it’s about sales, management, market position, or something else.

26. Avoid superlatives and other strong adjectives

Sounds nit-picky, but any effort to hype up your audience with words like “incredible”, “terrific”, or “unbelievable” will fall flat. You’re writing a business plan, not an infomercial, so impress your audience with your business plan and the data you’ve gathered.

25. Skew your estimates

That’s right – don’t give them the numbers you’re really projecting. You want to err on the conservative side, you know, underpromise and overdeliver.

A good rule of thumb is to take your projected costs and add 25% for unforeseen overages, then take your projected revenue and cut it in half. If your business plan survives with these pessimistic estimates, you know you can make it through anything unexpected. (7)

24. Nail down an elevator pitch

Don’t waste your time writing up a 100-page business plan unless you can explain it all in one minute.

Humans have a pretty depressing attention span – on average, about 8 seconds. (8) It doesn’t matter what you wrote on page 26. If you can’t hook someone in the first 8 seconds, it’s over.

23. Use infographics

Visuals are effective, and infographics are at the top of the list when it comes to explaining complex concepts in a persuasive way. Visuals are processed 60,000 times faster than text by the brain, and according to the Wharton School of Business, people who use visuals to persuade are 17% more effective than people who rely solely on text. (9)

Hit up Upwork for an infographic artist that costs less than your Friday night, and start implementing visuals. (10)

22. Emphasize your experience

Many investors would prefer that an entrepreneur has some sort of experience in the industry they’re launching their business in. If you (or your team, if you have one) have any experience in the field in your industry, emphasize it in the plan.

Don’t make it sound like a resume-like list, though. Give a concise description of you and each of your team member’s knowledge of your business’s products, competition, industry, potential customers, etc.

21. Don’t hide your weaknesses

Being honest about your weaknesses will always pay off more than attempting to hide them. But don’t highlight them too much, either – this will make you sound insecure, not a very attractive trait to find in an entrepreneur.

Address your weaknesses openly with your audience, but also demonstrate your plan to minimize or combat these weaknesses to show your audience that you’re proactive.

20. Avoid long documents

Attention spans are shortening by the day, so having long documents with giant chunks of texts isn’t going to do you any favors in acquiring investment capital. In fact, many successful business plans are no longer than 10-15 pages.

Keep it short and sweet, only giving them the essentials. Don’t fluff. If your audience wants more information, they’ll ask you for it.

19. Bootstrap

There’s a lot of talk about finding investors here, but bootstrapping is blowing up in the start-up world. That is, funding your start-up all on your own, 100% independent from the pull and influence of big investors.

Facebook, Apple, Coca-Cola, and eBay were all bootstrapped, and according to the Harvard Business Review, bootstrapped companies actually attract better talent. (11)

18. Set SMART goals

Real talk: most goals are useless. In fact, studies show that talking about your goals can actually reduce the likelihood of you actually reaching them. (12)

That’s because most goals are vague and fluffy, filled with unicorns and rainbows and no actionable way to reach them. SMART goals are specific, measurable, achievable, realistic, and time-sensitive. Make sure any goal you discuss in your business plan meets these criteria.

17. Track pricing trends

If you’re selling a product or service, especially through e-commerce, you need to pay attention to pricing trends within your industry before developing your business plan.

Luckily, there are some fantastic price tracking tools out there to help you. CamelCamelCamel is a popular, easy plug-in that you can add to your browser, and PriceZombie is a great price tracking software that also takes into account product quality. (13) (14)

16. Prioritize customer acquisition

Serial Silicon Valley entrepreneur Steve Blank’s book The Four Steps to the Epiphany: Successful Strategies for Products that Win pretty much put the final nail in the coffin of the “product development” model of business. (15)

Build it, and they might not come. Instead of focusing most of your business plan on product development, make customer acquisition a priority. That means marketing aggressively and often. If you’re doing something digital, you’re going to do a lot of A/B testing and develop a plan that involves SEO, content marketing, and lead generation.

15. Perform competitor analysis

Analyzing your competition is easier now than ever thanks to the internet. Figure out their traffic analytics, backlinks, and conversion rates on Ahrefs and Alexa. Use Spyfu to figure out the PPC keywords they’re bidding on.

Stalk their blog and social media accounts like they’re your ex. Read their reviews. Find their and their customers’ pain points. Mimic what’s working for them in a way that fits your business, and avoid what’s not working for them.

14. Spell out ROI

If a stranger comes up to you and says you should give them money, you’re not going to wonder what makes them awesome enough to deserve your money. You’re going to want to know what’s in it for you.

Same deal with business plans for investors. Sure, you’ve got to have a great idea and prove yourself competent. But in the end, they’re not looking to know how baller you are. They want to know how much money you can make them.

If you’re presenting a business plan to investors, a study from the Harvard Business Review shows that most investors want a 40-60% return, compounded annually. (16) Calculate your estimated sales, profit growth, and figure out equity offerings based on this ROI.

13. Offer at least 25% equity

Figure out your company’s valuation in the business plan and decide how much equity you’re willing to give up.

The basic formula is pretty simple: take the amount of money you’re trying to raise and divide it by your company’s valuation. If you’re looking for $4 million and value your company is worth $12 million, be ready to give up 33% in equity. Most first-round investors take between 25% and 45% in equity. (17)

12. A/B testing

Throw $100 on Facebook ads to test your product/service. Take all those ideas you brainstormed and create a series of Facebook ads for them, running each one for $10. Find what works.

42% of failed start-ups said a lack of market need for their product was the reason they failed. (18) Make sure there’s a market need for your idea before you build it out.

11. Make it a low-cost startup

The second reason start-ups fail is a lack of sufficient capital – about 30% of them tank because they run out of money. (19) But now thanks to the internet, you can start up with costs near zero to make bootstrapping it easier.

Work for free the first 6 month-1 year. During this time, you and a partner don’t take a salary: that’s free labor.

Develop an app/program/website using open source programs: that’s free product development.

Use unpaid digital marketing techniques like SEO, social media, and content marketing to build a buzz: that’s free customer acquisition.

10. Launch with a minimum viable product

All the testing and investment calculations in the world aren’t going to guarantee your idea makes it big. Only time and experience will do that.

Get yourself an MVP (minimum viable product) and put it out there. You can always pivot if needed.

Groupon launched with just 20 friends using an app to coordinate and purchase things in groups for group discounts. (20) Now they’re doing $3.14 billion in sales. (21)

9. Update it as you go

Things rarely go completely as planned in business. Your product might not sell, some new competition might enter the market and steal customers from you, or maybe a new revenue opportunity presents itself after you’ve launched your business.

It’s ok if any of that happens. You can adjust your business plan as needed to reflect your current situation, as long as you’re continually making progress.

8. Register in Wyoming

Location, location, location.

Wyoming has one of the best tax climates in the country for new businesses. No corporate tax, no income tax, no gross receipts tax. Cha-ching.

It’s also a very low-cost place to start up. Delaware and Puerto Rico (6% flat tax) are also worth considering. (22)

7. Crowdfunding

The vast majority of businesses fail to sustain themselves due to cash flow problems (82% to be exact). (23) But giving up too much equity early on to investors means you lose control of the company and limit its potential.

Crowdfunding brings in cash flow and lets you keep 100% equity. You’re going to have to be a marketing whizz or otherwise, you’ll have to hire one (you can find crowdfunding campaign writers on Upwork and other freelancer sites), but a successful Kickstarter or Gofundme campaign can net you even more than a big VC (venture capitalist).

Husband and wife duo Yoganshi and Hiral Sanghavi designed the “World’s Best Travel Jacket” and put it up on Kickstarter with a goal of raising $20,000. They hit their goal in FIVE hours, and in the end, raised $9.2 million in what ended up being one of the most successful Kickstarter campaigns ever. (24)

6. Format for skimming

Most people won’t read your entire business plan, or even most of it. Eye scan studies show that the vast majority of people read pages in an F-pattern – they read all the headers and intros down the left side of the page and then scan from left to right just on the sections that interest them most.

Also, readers, especially web users, spend 80% of their time reading “above the fold,” which on a website, is the part visible without scrolling, and on a printed document, the first half the of the first page. (25)

Format your business plan accordingly. Put everything you think people MUST know about your business in the first couple of paragraphs, and use lots of headings and bolded keywords for other important information to catch their attention.

5. Write the executive summary last

This is the bread and butter of your business plan: it’s a lot like a written form of your elevator pitch. For those skim-readers, these few paragraphs are all they’re going to touch.

Your executive summary is at the beginning of your business plan, and it spells out the main points of your company, product/service, target market, and financial projections. It’s what they read to decide if they’re intrigued enough to hear more.

Focus on perfecting the executive summary. Write it after you’ve done all the other sections, as you’ll have a clear picture of your market, product, and financials.

4. Target your customer (DIG)

People think phrases like “middle-aged moms” is a target market. Hint: it’s not. You need to dig deeper than that if you want to hone in on a market effectively. Use the DIG method for targeting your customers:

Demographics: Go farther than age and gender. Occupation? Location? Income? Nationality? Birth month? Political party?

Interests: Nail down your customer’s personality. What are their hobbies and passions? Temperament? Lifestyle? Opinions?

Platforms: Where are these people active? Facebook? Instagram? Online communities and forums? Professional networks? Figure out where they hang.

3. Know your SEO

A marketing plan without SEO research is a marketing plan from the 1980s. You can’t create a successful business without Google.

First step: keyword research (SEMrush, MOZ, KWFinder). Figure out what your target keywords are going to be. Second step is to develop a content plan based on your keywords and start building up backlinks by getting mentions on high authority websites. Network. There you go, 80% of SEO done. You’re welcome.

2. Start a blog

Obviously I’m a big fan of this one. You need to have a website that’s optimized for SEO, and starting an industry relevant blog is one of the best ways to do that.

But blogging is so much more than SEO. It’s also one of the best (and cheapest) ways to build name recognition, credibility, and trust. Why do you think I spend 20+ hours researching and writing posts like this one?

1. Generate leads for local businesses

There are a lot of factors when it comes to start-up failure: sub-par products, lack of funding, and low sales are easily the top 3. But lead generation is one of the most consistent and guaranteed factors if you know what you’re doing (SEO).

What if you could cut out all the messy, risky factors of starting a business and JUST focus on lead generation? Start a lead generation business. Pick a niche (small, think limo services in Tallahassee, Florida), optimize a website for SEO and lead generation (easier than you think), and sell those leads to a local business in your niche. They’ll fork over huge money for a stack of fresh leads, and you can keep reeling them in while you sleep.

It’s digital. It’s automated. It’s scalable. Doesn’t get any better than that.

[antionetterparker]

Ranking the 36 best tips for writing your next business plan

Let me be real for a second: business plans are overrated.

I’m going to give you some boss tips for writing one anyway, but only if you promise not to obsess over it.

The vast majority of entrepreneurs waste way too much time trying to perfect their business plan instead of just getting out there are doing something. You don’t learn nor do your earn from planning, you learn and earn from acting.

Research from Babson College, one of the best entrepreneurship programs in America, has shown that there’s basically no correlation between a start-up’s business plan and its revenue years down the road. (1) Self-made Internet millionaire Neil Patel has never written a single business plan, and he’s doing pretty well.

That being said, business plans can be very helpful for formulating a clear vision of your idea and raising money. So here are my finest advice gems for coming up with your perfectly imperfect business plan.

36. Imperfect action

“Winners take imperfect action while losers are still perfecting the plan.”

The key to writing a successful business plan is to fire the perfectionist within you. Do a 90-day challenge: every day, for 90 days, you have to do something to move your business forward. Not plan something, DO something. Even if it scares you.

35. Read one book about business plans

One solid book on business plans should give you plenty of useful business plan writing tips and tricks. Once you finish your business plan book, close it and get to work because remember that taking action is the most important step to succeeding.

34. Know your target market

Don’t be afraid to narrow down, because you can always expand later on. Apple’s very first business plan spelled out their target market clearly:

“As word processors are replacing typewriters in the real world, students need to learn word processing, not just typing. MAC will help the student of the 80’s learn the tools of the 80’s.” (2)

That’s why, in the late 80s and early 90s, most American schools used Macintosh computers. However, Apple has clearly expanded its target market exponentially since then.

33. Sales cures all

Mark Cuban drives this one home every chance he gets. Getting sales is more important than even having a business plan, or having the infrastructure to support future growth. (3)

Plans are all talk, sales are proof. Mark Cuban, or any smart investor for that matter, won’t throw down money on the greatest idea in the world if it has zero sales. Get out there and nail down some sales first, then plan for growth.

32. Interview customers

Once you know your target market, you need to understand them in and out. No better way to do this than interviewing the customers you’ll later be selling to.

Write up a list of interview questions, then go interview at least 20 customers. Don’t try to pitch them your idea, but listen to their ideas instead. Show sincere interest in what they have to say, collect their answers, and include key quotes from customers in an appropriate place within your business plan.

31. Get a financial consultant

The biggest red flag is a business plan that doesn’t have a clear picture of the business’s current and projected financials. You should know how to answer any question thrown at you, from turnover rates to gross profit and net profit.

If you’ve got a solid business idea and niche experience but just aren’t good with numbers and financials, get a financial consultant. Check out Fiverr for affordable freelancers in their financial consulting and business plan section. (4)

30. Tailor your plan to your audience

Your business plan is going to be seen by multiple interested parties, so write up a version that “speaks” to each audience. Make a private one for yourself as well and use it as a guide to moving your business forward.

This worked for Liat Tzoubari, who founded Sevensmith. She wrote up several different business plans for different audiences, one for the bank, one for venture capitalists, one for herself. She researched her potential investors before meeting with them and tailored her business plan accordingly, just like you’d do for a job application. (5)

29. Get a second opinion

When you’ve written a draft of your plan, find someone knowledgeable about business, like an accountant or a business advisor, to review the whole thing and offer you constructive criticism. They could catch areas that need more explanation, claims that need data to back them up, and other questions that your eventual audience might ask.

28. Get several proofreaders

Poor spelling and grammar demonstrate inadequate preparation and a lack of professionalism when it comes to business. Not just for the sake of proper English usage, either – millions of dollars in sales can be lost due to a single spelling error. (6)

It’s going to be hard for you to spot errors after gluing your eyes to the plan for several hours, so hit up friends, family, and colleagues (after running it through Grammarly or another spellchecker) to read through your document and point out grammar and spelling errors.

27. Have proof for every claim you make

Vague statements without proof won’t get you very far in business. Bring facts and data to the table for every single claim you make, whether it’s about sales, management, market position, or something else.

26. Avoid superlatives and other strong adjectives

Sounds nit-picky, but any effort to hype up your audience with words like “incredible”, “terrific”, or “unbelievable” will fall flat. You’re writing a business plan, not an infomercial, so impress your audience with your business plan and the data you’ve gathered.

25. Skew your estimates

That’s right – don’t give them the numbers you’re really projecting. You want to err on the conservative side, you know, underpromise and overdeliver.

A good rule of thumb is to take your projected costs and add 25% for unforeseen overages, then take your projected revenue and cut it in half. If your business plan survives with these pessimistic estimates, you know you can make it through anything unexpected. (7)

24. Nail down an elevator pitch

Don’t waste your time writing up a 100-page business plan unless you can explain it all in one minute.

Humans have a pretty depressing attention span – on average, about 8 seconds. (8) It doesn’t matter what you wrote on page 26. If you can’t hook someone in the first 8 seconds, it’s over.

23. Use infographics

Visuals are effective, and infographics are at the top of the list when it comes to explaining complex concepts in a persuasive way. Visuals are processed 60,000 times faster than text by the brain, and according to the Wharton School of Business, people who use visuals to persuade are 17% more effective than people who rely solely on text. (9)

Hit up Upwork for an infographic artist that costs less than your Friday night, and start implementing visuals. (10)

22. Emphasize your experience

Many investors would prefer that an entrepreneur has some sort of experience in the industry they’re launching their business in. If you (or your team, if you have one) have any experience in the field in your industry, emphasize it in the plan.

Don’t make it sound like a resume-like list, though. Give a concise description of you and each of your team member’s knowledge of your business’s products, competition, industry, potential customers, etc.

21. Don’t hide your weaknesses

Being honest about your weaknesses will always pay off more than attempting to hide them. But don’t highlight them too much, either – this will make you sound insecure, not a very attractive trait to find in an entrepreneur.

Address your weaknesses openly with your audience, but also demonstrate your plan to minimize or combat these weaknesses to show your audience that you’re proactive.

20. Avoid long documents

Attention spans are shortening by the day, so having long documents with giant chunks of texts isn’t going to do you any favors in acquiring investment capital. In fact, many successful business plans are no longer than 10-15 pages.

Keep it short and sweet, only giving them the essentials. Don’t fluff. If your audience wants more information, they’ll ask you for it.

19. Bootstrap

There’s a lot of talk about finding investors here, but bootstrapping is blowing up in the start-up world. That is, funding your start-up all on your own, 100% independent from the pull and influence of big investors.

Facebook, Apple, Coca-Cola, and eBay were all bootstrapped, and according to the Harvard Business Review, bootstrapped companies actually attract better talent. (11)

18. Set SMART goals

Real talk: most goals are useless. In fact, studies show that talking about your goals can actually reduce the likelihood of you actually reaching them. (12)

That’s because most goals are vague and fluffy, filled with unicorns and rainbows and no actionable way to reach them. SMART goals are specific, measurable, achievable, realistic, and time-sensitive. Make sure any goal you discuss in your business plan meets these criteria.

17. Track pricing trends

If you’re selling a product or service, especially through e-commerce, you need to pay attention to pricing trends within your industry before developing your business plan.

Luckily, there are some fantastic price tracking tools out there to help you. CamelCamelCamel is a popular, easy plug-in that you can add to your browser, and PriceZombie is a great price tracking software that also takes into account product quality. (13) (14)

16. Prioritize customer acquisition

Serial Silicon Valley entrepreneur Steve Blank’s book The Four Steps to the Epiphany: Successful Strategies for Products that Win pretty much put the final nail in the coffin of the “product development” model of business. (15)

Build it, and they might not come. Instead of focusing most of your business plan on product development, make customer acquisition a priority. That means marketing aggressively and often. If you’re doing something digital, you’re going to do a lot of A/B testing and develop a plan that involves SEO, content marketing, and lead generation.

15. Perform competitor analysis

Analyzing your competition is easier now than ever thanks to the internet. Figure out their traffic analytics, backlinks, and conversion rates on Ahrefs and Alexa. Use Spyfu to figure out the PPC keywords they’re bidding on.

Stalk their blog and social media accounts like they’re your ex. Read their reviews. Find their and their customers’ pain points. Mimic what’s working for them in a way that fits your business, and avoid what’s not working for them.

14. Spell out ROI

If a stranger comes up to you and says you should give them money, you’re not going to wonder what makes them awesome enough to deserve your money. You’re going to want to know what’s in it for you.

Same deal with business plans for investors. Sure, you’ve got to have a great idea and prove yourself competent. But in the end, they’re not looking to know how baller you are. They want to know how much money you can make them.

If you’re presenting a business plan to investors, a study from the Harvard Business Review shows that most investors want a 40-60% return, compounded annually. (16) Calculate your estimated sales, profit growth, and figure out equity offerings based on this ROI.

13. Offer at least 25% equity

Figure out your company’s valuation in the business plan and decide how much equity you’re willing to give up.

The basic formula is pretty simple: take the amount of money you’re trying to raise and divide it by your company’s valuation. If you’re looking for $4 million and value your company is worth $12 million, be ready to give up 33% in equity. Most first-round investors take between 25% and 45% in equity. (17)

12. A/B testing

Throw $100 on Facebook ads to test your product/service. Take all those ideas you brainstormed and create a series of Facebook ads for them, running each one for $10. Find what works.

42% of failed start-ups said a lack of market need for their product was the reason they failed. (18) Make sure there’s a market need for your idea before you build it out.

11. Make it a low-cost startup

The second reason start-ups fail is a lack of sufficient capital – about 30% of them tank because they run out of money. (19) But now thanks to the internet, you can start up with costs near zero to make bootstrapping it easier.

Work for free the first 6 month-1 year. During this time, you and a partner don’t take a salary: that’s free labor.

Develop an app/program/website using open source programs: that’s free product development.

Use unpaid digital marketing techniques like SEO, social media, and content marketing to build a buzz: that’s free customer acquisition.

10. Launch with a minimum viable product

All the testing and investment calculations in the world aren’t going to guarantee your idea makes it big. Only time and experience will do that.

Get yourself an MVP (minimum viable product) and put it out there. You can always pivot if needed.

Groupon launched with just 20 friends using an app to coordinate and purchase things in groups for group discounts. (20) Now they’re doing $3.14 billion in sales. (21)

9. Update it as you go

Things rarely go completely as planned in business. Your product might not sell, some new competition might enter the market and steal customers from you, or maybe a new revenue opportunity presents itself after you’ve launched your business.

It’s ok if any of that happens. You can adjust your business plan as needed to reflect your current situation, as long as you’re continually making progress.

8. Register in Wyoming

Location, location, location.

Wyoming has one of the best tax climates in the country for new businesses. No corporate tax, no income tax, no gross receipts tax. Cha-ching.

It’s also a very low-cost place to start up. Delaware and Puerto Rico (6% flat tax) are also worth considering. (22)

7. Crowdfunding

The vast majority of businesses fail to sustain themselves due to cash flow problems (82% to be exact). (23) But giving up too much equity early on to investors means you lose control of the company and limit its potential.

Crowdfunding brings in cash flow and lets you keep 100% equity. You’re going to have to be a marketing whizz or otherwise, you’ll have to hire one (you can find crowdfunding campaign writers on Upwork and other freelancer sites), but a successful Kickstarter or Gofundme campaign can net you even more than a big VC (venture capitalist).

Husband and wife duo Yoganshi and Hiral Sanghavi designed the “World’s Best Travel Jacket” and put it up on Kickstarter with a goal of raising $20,000. They hit their goal in FIVE hours, and in the end, raised $9.2 million in what ended up being one of the most successful Kickstarter campaigns ever. (24)

6. Format for skimming

Most people won’t read your entire business plan, or even most of it. Eye scan studies show that the vast majority of people read pages in an F-pattern – they read all the headers and intros down the left side of the page and then scan from left to right just on the sections that interest them most.

Also, readers, especially web users, spend 80% of their time reading “above the fold,” which on a website, is the part visible without scrolling, and on a printed document, the first half the of the first page. (25)

Format your business plan accordingly. Put everything you think people MUST know about your business in the first couple of paragraphs, and use lots of headings and bolded keywords for other important information to catch their attention.

5. Write the executive summary last

This is the bread and butter of your business plan: it’s a lot like a written form of your elevator pitch. For those skim-readers, these few paragraphs are all they’re going to touch.

Your executive summary is at the beginning of your business plan, and it spells out the main points of your company, product/service, target market, and financial projections. It’s what they read to decide if they’re intrigued enough to hear more.

Focus on perfecting the executive summary. Write it after you’ve done all the other sections, as you’ll have a clear picture of your market, product, and financials.

4. Target your customer (DIG)

People think phrases like “middle-aged moms” is a target market. Hint: it’s not. You need to dig deeper than that if you want to hone in on a market effectively. Use the DIG method for targeting your customers:

Demographics: Go farther than age and gender. Occupation? Location? Income? Nationality? Birth month? Political party?

Interests: Nail down your customer’s personality. What are their hobbies and passions? Temperament? Lifestyle? Opinions?

Platforms: Where are these people active? Facebook? Instagram? Online communities and forums? Professional networks? Figure out where they hang.

3. Know your SEO

A marketing plan without SEO research is a marketing plan from the 1980s. You can’t create a successful business without Google.

First step: keyword research (SEMrush, MOZ, KWFinder). Figure out what your target keywords are going to be. Second step is to develop a content plan based on your keywords and start building up backlinks by getting mentions on high authority websites. Network. There you go, 80% of SEO done. You’re welcome.

2. Start a blog

Obviously I’m a big fan of this one. You need to have a website that’s optimized for SEO, and starting an industry relevant blog is one of the best ways to do that.

But blogging is so much more than SEO. It’s also one of the best (and cheapest) ways to build name recognition, credibility, and trust. Why do you think I spend 20+ hours researching and writing posts like this one?

1. Generate leads for local businesses

There are a lot of factors when it comes to start-up failure: sub-par products, lack of funding, and low sales are easily the top 3. But lead generation is one of the most consistent and guaranteed factors if you know what you’re doing (SEO).

What if you could cut out all the messy, risky factors of starting a business and JUST focus on lead generation? Start a lead generation business. Pick a niche (small, think limo services in Tallahassee, Florida), optimize a website for SEO and lead generation (easier than you think), and sell those leads to a local business in your niche. They’ll fork over huge money for a stack of fresh leads, and you can keep reeling them in while you sleep.

It’s digital. It’s automated. It’s scalable. Doesn’t get any better than that.

via https://mlmcompanies.org/writing-your-next-business-plan/

[babbleuk]

A Conversation with Brett Hurt

Brett Hurt Bio

Brett is a General Partner at Hurt+Harbach, a seed-stage venture capital firm. Prior to Hurt+Harbach, Brett worked at Austin Ventures from November of 2012 to August of 2013 and focused on early-stage software investing. Prior to AV, Brett founded Bazaarvoice (NASDAQ: BV) and served as CEO and President for seven years, leading the company from bootstrapped concept to almost 2,000 clients worldwide and through its successful IPO. He subsequently guided the company through a successful follow-on offering, and two acquisitions, PowerReviews and Longboard Media. Brett continues to actively support Bazaarvoice as the Vice Chairman of the Board of Directors. Prior to Bazaarvoice, Brett founded Coremetrics and helped grow the company into a global, leading marketing analytics solution for the eCommerce industry before its acquisition by IBM. Brett holds an MBA in High-Tech Entrepreneurship from The Wharton School at the University of Pennsylvania and a BBA in Management Information Systems from the University of Texas at Austin. He served three terms on the Board of Directors of Shop.org, the leading non-profit industry association for retailers online and a division of the National Retail Federation, the largest trade organization for retailers. He also serves as an Entrepreneur-in-Residence at the Wharton School. Brett established the Bazaarvoice Foundation and is very active in the philanthropic arena. He received the Austin Entrepreneurs Foundation’s Community Leadership Award in 2012.

Interview

Byron Reese: So, you have a new book out called The Entrepreneur’s Essentials.

Brett Hurt: I do.

You were kind enough to publish for free for everybody. Why did you write the book, and why did you decide to distribute it that way?

Yeah. So. You know, as you know, I started a blog in 2012 after I “retired” from Bazaarvoice. I did that because I realized that I’d just gone through an incredible journey as an entrepreneur, culminating in an IPO over a billion-dollar evaluation, six years from inception of the company. On my 40th birthday – I actually turned 40 on our IPO roadshow – and I just thought, “How lucky am I to just have this experience?” I needed to capture, really, what I learned for my children, for myself, and for anybody interested, in a way that forces me to reflect on it.

The beautiful thing about writing that I learned from that initial desire to do that when I started my blog, is that you’re on a journey, too, as the writer. I know you’ve written books that I love. I love your books. When you start writing, you literally are on a journey. You don’t always know where you’re going. You know? You can have a thesis about what you’re writing, but these creative forces just kind of come in.

There’s this great book called The War of Art. Have you read that book, Byron?

No.

It’s written by the guy who wrote The Legend of Bagger Vance. This is his only non-profit book. He didn’t come into his own as an author until he was in his fifties, but he talks about that process of writing and how these muses come to your aid and give you all types of creative insight. That’s how I viewed writing. It’s been this really amazing journey.

So, I really just loved that I was getting to learn more by writing. You know, to attempt to teach is actually to learn yourself. I named my blog, as I think you know, “Lucky Seven” as a tribute to my mom, who, unfortunately, passed away seven years ago now. She passed away, unfortunately, very young, after my father passed away. She was just an incredible force in my life. I mean, she bought me my first computer when I was seven years old. I was the kid who was trying to take the Pong machine apart when I was four. So, I wasn’t just satisfied with playing Pong; I was trying to see how it worked. She thought that was weird.

I have memories of playing Pong. I don’t have memories of trying to take apart the machine at four, but I do have memories of playing it. But she thought that was very strange, in a good way, and she bought me my first computer when I was seven when she read an article about the first Atari coming out, and the fact that there was an option where you could get the basic cartridge with the plugin, keypad that plugs into the joystick ports, and program. She learned how to program with me. I became completely infatuated with that, and I did it over forty hours a week, from age 7 to 21. I went through the whole Atari line. The 400, the 800, the 1200, the XL, and the ST. I think they even had a 2400 before the XL. But, anyways, I digress.

Then, I ran through PCs, and then I eventually got on Macs. But I just became so passionate about that, and I realized that I was so lucky in several ways. One, for growing up in Austin, which was one of the few cities that would have supported that habit starting when I started, in 1979. What I mean by that is, my mom was able to drop me off at user group meetings when I was 10, and I’d get to learn from people like the Bitmap Brothers—you know, who became very famous video game creators later on in life, but they were much older than me.

It was just so cool that Austin had that kind of culture. I didn’t realize it as a kid that that was so lucky, but in hindsight, as an adult, I realize that.

The main thing that I realized, in terms of my luck, is that I’d found my passion at age seven, and I had a mom who would fight all the societal forces – including some of my teachers, who were telling her, her child was completely unbalanced and had no future, because all he talked about was computers. My extended family would say that during Thanksgiving. My third-grade teacher pulled my mom aside and said, “Your son’s going to be a loser in life. All he talks about is computers.” She was very offended. She didn’t tell me that until I was successful as an adult.

So, that’s why I named my blog “Lucky Seven” as a tribute to her – as a tribute to a superhuman person who believed in me from that age.

So, I started to write on my blog, and that lead me to this place of writing more and more things that I’ve learned, and being able to share more and more things in fiscal conversations. So, I started to invest in startups, and today my wife and I are investors in 77 startups, and 21 VC funds. [Editor note – Full disclosure, GigaOm is one of the 77 startups Brett has invested in]

So, you know. Here I was, making startup investments and trying to help entrepreneurs. I found that my writing was a great way to do it, because I would get asked questions like, “How did Bazaarvoice become the number one place to work in Austin?” You know, how did I create a culture like that?

I would say, “Well, it starts with hiring.” I said, “If there’s anything that made a massive impact in the Bazaarvoice culture is the way we hired,” and I would describe our hiring process.

Then, I thought to myself, “Well, why not I just write that down, since I keep answering that question over and over again? I’ll spend four to six hours writing it down in a much better way than kind of off-the-cuff talking about it.” Because, you know, sometimes you have good days and bad days, in terms of all the things you remember about that. So, I’m like, I’m going to really concentrate, write the best answer I possibly can—the most complete answer I possibly can for them—and then I would give shorter answers when I was asked that question inevitably again, and direct them to the blog post after the conversation. I’d say, “Here, just check it out on Lucky Seven. I spent five hours writing this, and it’s the best complete answer to your question.” They would come back and thank me.

So, I did that more and more over the years. It was our daughter, who – at age 13 – came out with her first book. Her dream, since age seven, was to be a writer. It’s kind of a cool story. She saved up to write a book since she was age seven. She saved up by selling jewelry—like, handmade jewelry that she made—at coffee shops. She accumulated enough money were, by the time she was thirteen and she decided she was going to come out with her own book, she was able to give 100% of her savings. She literally gave 100% of her savings to the illustrator of her book. He was an award-winning illustrator and has illustrated 80 children’s books. The illustrations in her book are just beautiful. It’s called “Guardians of the Forest.” You can only buy it via her website, which is guardiansoftheforestbook.com.

But, anyways, she achieved that. I thought to myself, “Okay. My daughter has achieved this goal and really inspired me and inspired others. She’s giving lots of public speeches about it. And here I am, with this blog that has a lot of utility to entrepreneurs.”

By the way, I had already gotten back into the arena to start data.world after trying on retirement for three years, but it was a very active form of retirement. It was very actively engaged with startups and the rest.

I thought, “I’m going to start packaging up the best of these posts—the ones that I know have gotten the most inquiry, have gotten the most comments, the ones that VCs and entrepreneurs alike have told me are the most important. I’m going to start to package these up in a book, and since I’m a couple of years into data.world, I’m going to force myself to reflect on how I’ve applied this to data.world and whether or not I’ve done a good job of it. I’m going to do it in a way where the whole team at data.world can follow along, where it’s a way of me teaching, as a CEO, on things that I wrote in terms of the best plays I ran at Bazaarvoice, and core metrics before, and judge myself in a way—very publicly—on whether or not I actually lived up to these at data.world.” I think that that recalls all good types of cultural conversations and company.

So, that was another forced reflection exercise. The reason I decided to make it free is very simple. When I read The Bootstrapper’s Bible by Seth Godin—it was the first book he ever came out with—he gave it away for free. He gave it away for free as a gift to entrepreneurs, because he had become a successful entrepreneur, and he felt like all entrepreneurs should have access to it. Money should not be the gating factor—the deciding factor—to buy it.

So, I did it because he did it. I did it because I had had a role model who had done it before, and had helped me unknowingly – I don’t actually know Seth Godin – I thought, “What a cool way to do it.” It’s all available online, on Medium, as you know, and you can provide a link to the table of contents. The Foreword is written by John Mackey, who’s an incredible entrepreneur. The founder and CEO of Whole Foods, and someone who’s been kind enough to mentor me for the past decade. The afterward is written by Bob Campbell, who was actually my first boss outside of working for my parents. I grew up in an entrepreneurial family, so I worked for them growing up. Someone who I always thought should either be the President of the U.S., or at bare minimum the governor of Texas, and is just an absolutely amazing leader. One of the most professional, ethical people I’ve ever met. He wrote the afterward, which was a nice bookend to my career today because it’s literally how I started my career.

So, it’s all out there for free. The next step is to turn it into a print book. The only reason I’m going to turn it into a print book is because a lot of people have asked me to do so. They want to have a physical copy to be able to take with them. I actually think that the online book is a better product than the print book will be because the online book has lots of hyperlinks and videos and is much more of a Wikipedia-style resource than a print book will be. But I’m happy to turn it into a print book and do that for people if they would like it.

So, I’m proud that it’s out there, and I get a real high—a real helper’s high, that is—on people telling me how much they appreciate it, and someone like John Mackey actually reading it and then writing the forward and saying he wished he’d had it at the beginning of Whole Foods means a tremendous amount to me.

So, it’s a gift to hopefully help lots of entrepreneurs, not unlike I’ve tried to help them by investing in them and mentoring when they would like mentorship. When they would ask for help, I try to be a coach that really is a coach, not trying to run things for them. I’ve had bad mentors and good mentors. I learned from my bad mentors, so I try to be a good mentor or always couch things. I’m not running your company. This is just my opinion. Based on my experience, I’ve learned that there’s a lot of gray in life. There’s not much black or white. This is one man’s opinion, but it’s one I feel pretty strongly about, given my experiences. But, you know, I’m not going to judge you based on whatever you decide. I’m just here to help.

So, I always try to couch my advice in that way when I’m giving advice to an entrepreneur. As you know, being a CEO is hard work. Being a founder/CEO is very, very hard work. You need people that will believe in you and not be so judgmental when you talk with them.

So, that’s why I put The Entrepreneur’s Essentials out there.

My next question is how normative do you think the advice that you give is? Do you think it is your formula, or a kind of universal formula? I’m curious to what extent you tried to write a book which was about your journey, or were you trying to write a book that other people that apply, in general ways, to everybody else’s journey?

Well, it’s definitely a bit of both, but I do think the way we hire and the way we hired at Bazaarvoice and the way we hire at data.world can be applied to all companies. There are many right answers, but I have not heard of a better way yet to hire. I’ve talked with John Mackey, I’ve talked with many people that I respect, that have built best place to work-type of culture, high-performing cultures, and achieved great financial success.

One thing I write in the book is how to check references on board members and executives. One of the things I’m very transparent about in the book is that it took me learning from Scott Cook, the founder of Intuit, to really figure out the best way to do that. I mean, when he spoke on that, we were both speaking at a conference: the First Round Capital CEO Summit. When he talked about the secret to checking references on board members and executive team members, I thought, “Oh my gosh. Why did I not know that?” You know? Why did I not know that? I made so many mistakes!

So, the reason I wrote that is that, if you hire a board member that isn’t a great fit for you, or really has a bad background but you just didn’t know it because the headlines looked really good, or you hire an executive—they can do a lot more damage than a junior engineer is. But, the strange thing is, at almost all companies, the junior engineers’ references will be checked much more thoroughly than someone who comes in with a lot of panache and a lot of public fame. I mean, I’ve had some horrific board members in my past, and I can tell you that they get hired over and over again, and nobody calls me about them to check their reference. I’m just shocked. These people actually I know! I’m like, I can’t believe they didn’t give me a ring. How can they not give me a call? I’m not offended by it at all – not like I have some personal vendetta or something – but it’s just, like, it’s very common. The more panache an executive has in their background or a board member has, the less they will be vetted. Strangely enough, it’s true. Strange, but true.

So, I wrote that chapter because that can have a really big impact on your company, and Scott Cook ultimately gave the answer.

You know, part of the reason you put a book out there—and I’m sure you feel the same way to a large extent—is you actually want people to challenge you. I love on Medium when people comment on an aspect of the book and challenge something I said because I want to learn. I don’t feel like I have all the answers. I feel like I have some good answers to things that people struggle with a lot—that entrepreneurs struggle with a lot—and so I put it out there. But if someone has a better answer, I want to learn, because I want to apply that at data.world.

You know, I wrote a chapter of the book about how to form your company values. Here I am on my sixth business, and it’s the first one where I applied a technique that I learned about at the Conscious Capitalism CEO Summit, and I think it’s the best technique to form your company values that I’ve ever come across. But it took me six companies to figure that out, and I didn’t figure it out in a vacuum. I figured it out because a CEO was speaking at the Conscious Capitalism CEO Summit and was kind enough to share an idea—that provocative idea. I thought, “Oh my gosh! That’s it! That’s so smart.” I tried it out at data.world. It was experimental, and it worked incredibly well, and that’s how we codified our values.

So, I’m on a journey like everybody else. I don’t feel like I have all the answers, but I do feel like I’ve got some good answers that have been beaten up through data, that have been AB tested through multiple startups, and through startups that I’ve funded—that I’ve seen them apply things and seen how they’ve worked out. So, that’s all I wanted to share. I don’t feel like I have all the answers. I feel like I’ve got some good answers.

You know, humans have these cognitive biases that are well documented. They’re ways our reasoning is demonstrably false. Yeah. There’s a couple hundred of them. I think most of them, even though they are wrong for individuals, if you think about it they’re right for society. So, these cognitive biases actually confer a survival benefit to the group, I think. I wonder if entrepreneurship’s not like that, because most people are going to fail. Yet, most people who do it think, “Yeah. Most people fail, but I won’t.” So, collectively, they’re mostly wrong. So, I’m wondering: A, do you agree that entrepreneurs wouldn’t do it, by and large, if they really understood their chances of success, and B, who do you think should or shouldn’t be an entrepreneur?

So, the first part is, I actually wrote a chapter to address that. It’s called The Paralyzing Fear of Getting Started. You can kind of pair that with the chapter that’s on the fallacy of risk in entrepreneurship. So, a couple of things there. The most successful entrepreneurs I’ve met in my limited data set, but I’ve been an entrepreneur for a long time, are people that are very playful, that don’t metaphorically just jump off the cliff and build the wings on the way down. I think that’s bullshit. That kind of plot things out and think things through before they actually even start. But, I wanted to pair that with this paralyzing fear of getting started, because I wanted to share with the world, as part of my journey, that I was paralyzed with fear in the first couple of months of data.world. I wanted to share that because the people that know me, know what I’ve achieved as an entrepreneur. They wouldn’t believe that unless I shared it with them. Like, I could easily hide behind in a way of my success, and not share things like that. You know, that could be something I only share with my wife or my closest friends.

I wanted to share it, because I wanted to say, “Look. I actually think this is the natural condition of most human beings that start businesses.” It really resonated with people. I mean, that really, really resonated with people. I think, in a way, the more you’ve achieved as an entrepreneur, the more you have to lose because there’s even…

Every time you start a business, you’re putting your ego out there. The more of public figure you are, the more you have to lose psychologically if your business fails. You know, everybody’s going to look at what Meg Whitman does next. Right now, you may know that she’s engaged in a streaming media venture that is going to face an enormous amount of competition when she launches. You know, from Netflix and Disney’s new streaming service, and on, and on, and on. But yet, she’s out there. She’s brave enough to do it. She’s brave enough to start it up from the beginning. But, she’s out there. Right? You’ve got to applaud that.

But I guarantee you that even Meg Whitman—I don’t know this for a fact, but I would be willing to bet money on it: that she has had some paralyzing moments of fear in starting that, because of how high-profile she was. She came into eBay and just turned it into an absolutely juggernaut, alongside a great team. So, you know, that’s the first part.

The second part, who shouldn’t be an entrepreneur, I am in no position to judge that. One thing that I learned at the Wharton school, when I was earning my MBA there. I was trying to get up my own gumption to be an entrepreneur. I attended every entrepreneurial presentation you could think of. I worked until three, four in the morning almost every single night on my businesses while I was in school to prove to myself that I could do it, and to try to find the big idea. That big idea ultimately turned into Core Metrics. That was a company that I launched when I was 26 and eventually sold for $300 million to IBM. That business, I wouldn’t have started, I don’t think if it wasn’t for all of the kind entrepreneurs who took time out of their schedule to fly into Philadelphia and speak to us about starting a business. I mean, it was many. It was many, many, many people that did that.

The one thing that I was trying to figure out when I saw them speak was, I was like, “What do they have in common?” Like, “What do they have in common?”

One looks like a school teacher. The other, you know, is Hispanic. This one is African American. This one is fat, this one is skinny, this one looks like a nerd, this one looks like a jock. Okay. So, what is it? They talk so differently. What do they have in common?

The only thing I could derive is that they were incredibly passionate and persistent. That’s the only thing that they had in common that I could figure out. One could be dumb—appear to be dumb—and one could appear to be very smart. Now, the dumb one might be a genius. I don’t know. But they talked in a way where I thought they were not very smart. But, they all were very successful and that was the only thing I was able to derive.

Whenever I’m looking to invest in an entrepreneur, I’m asking myself many questions. I have a chapter in the book on questions I’m asking myself. I’m asking myself many questions. That chapter in the book is called “The Five Key Ingredients to Build a Big Business.” But I’m asking myself, “Are they really passionate? Are they really persistent?” Because it takes so much willpower to build anything that, if they aren’t, then I’m probably…

I would say, if I know they aren’t, I’m definitely not going to invest. Right? So, that’s what separates them. It’s that person you meet who you’re like, “This person is on fire. They’re going to do something.”

I just invested in a business in Mexico City named Beek. The entrepreneur used to live here in Austin. Her name’s Pamela. She remembered me really well, because I had met with her at Capital Factor a few times.

She told me that I said this. I had forgotten that I said this, but she told me that I said this, and it sounds like something I would say. I had told her, “Pamela, I know you’re going to be a successful entrepreneur. I can tell. You’ve got the passion and you’ve got the persistence in spades. I just don’t know if it’s going to be this business.” I reconnected with her during the ACL festival, and she had pivoted the business to something that was scaling incredibly well. She said, “I’m going to allow you to invest because I always made it a goal to have you invest. I don’t even have a round open right now.” And I invested because she had finally found the model that she had remembered the kindness that I had offered her, and the advice I had given her, and the blog post I had shared with her. That type of karma comes back to you, and now, you know, I’m in her company.

So, I would say a key ingredient must be passion and persistence, but the rest, you know. If they didn’t go to college, doesn’t matter to me. If they’re not technical, it doesn’t matter to me if it’s tech business with an asterisk. So, the asterisk on that would be that I’ll never back a company where there’s not someone in the company amongst founding, or the very early team—and I’m talking the first five people. There has to be someone there that has to effectively sell the solution. Someone there that can effectively service the solution. And someone there that can effectively build the solution. If I see an entrepreneur that is not technical, but has a technical idea, and they’re off-shoring everything to India to build V1, I just run away. Because that’s not someone that’s sharing equity with people that are going to run through walls when that thing crashes. So, there are certain rules that I have on that front.

So, what kind of reception have you had? Do you have any clue how many people have read it? And the book is kind of modular, or was written that way, so are people consuming just a chapter and there?

Yeah. Actually, I found out after the fact, I didn’t realize this at the time, but, you know, this is how Mark Cuban wrote his book. He started out as a blog and then packaged up the best of his blog into a book. I didn’t realize it. Then, I undoubtedly was influenced—although I can’t say consciously, because I didn’t remember this until after I wrote the book—but one of the most important books I read as a software service entrepreneur is Mark Benioff’s book Behind the Cloud, which is written as a series of plays. Almost like you’re calling plays as a coach. It’s just an absolutely brilliant book. So, it’s kind of set up in a way that you can jump in at any point in Mark’s book and say, “Okay. Well, I want to see how they handle customer success! Or I want to see how they handle marketing! Or I want to see how they took over trade shows!” And all the “crazy stuff” they did to compete with Siebel. You know, petitioning outside of trade shows, getting people to pay attention. The end of software and the rest of it. So, it was set up in a way that’s very much a modular way.

So, undoubtedly, I was at least unconsciously influenced by that, because an entire—I got the entire executive team at Bazaarvoice to read Behind the Cloud.

There are times where I’ll introduce a book to our company here, and say it’s required reading. Then we’ll have a discussion on it. I don’t feel comfortable doing that with my own book. I feel like it’s chock-full of insights about data.world, and I shared some of that on our Slack. I recently had a Lunch & Learn a few days ago, actually. I had a Lunch & Learn on my book and the process of writing the book and why I wrote it and some of the insights in it. I made that optional. So, not everybody in the company attended it.

So, I just feel like if it’s something that I wrote that should be required. I don’t know. I don’t know if that’s humility.

So, how did you know when to stop writing it? Because, presumably, not every drop of your knowledge has been squeezed out of you. So, does that mean you’re writing another one?

So, the answer on writing another one is probably. I’ll probably handle it the same way. I’ll write on my blog for the next six years, and then package that up as I help more and more startups. Probably six years from now we’ll probably be at 140 startups, instead of 77.

So, that’s the answer to that. If I feel like it’ll have high utility to help entrepreneurs, I’ll do it.

The “how did I decide on where to stop” on this one. When I started the process of writing it in September of last year, I actually created an outline for myself that I felt like had some kind of logical order. You know, I talked about earlier that when you’re writing, you’re on a journey, and you don’t really know where that journey’s going. That is true, but I felt like, from a topical standpoint, I should at least have an outline for myself, where I knew that this is kind of how I was going to structure the book.

I ultimately structured it in a very simplistic way. It’s kind of a three-part. Part one is on founding. So, it’s chapters that I feel like are essential for someone considering founding a business, to consider. There’s one in there, for example, for middle-aged people that have never started a business or never worked for an entrepreneur, to consider, and center themselves with, because it’s going to be really hard. Most of those people will not be successful, because they pick up the phone and they work for P&G, and everybody’s going to salute them on the other end of the line. But the reality is and you’re the CEO of data.world and nobody has ever heard of it, that’s not true anymore, but that was true when we first started out. It’s hard. It’s hard to get anybody to care.

Like, I write about an interruption of my book that you have to go on this journey from irrelevancy—where nobody cares, except for you—to relevancy, to where your business becomes market-relevant, to the must-have. John Mackey really lays that out well in his forward, about how Whole Foods went on that journey to irrelevancy, to relevancy, to the must-have, as it transitioned from Safer Way, which almost nobody cared about, to Whole Foods Market, which became relevant to that eventually becoming a big movement and being bought by Amazon.

So, I have that section of chapters on founding. Then, the second section is on building. This is now, you’re already in it. There’s no going back. You know? Burn the bridges. You’ve started it. So, now you’re in it, and how do you build?

Then, the final section is on helping. I only have one chapter in that section, and I probably should have more, but I decided that it would just be one, and that’s one my lessons learned in angel investing. The reason I included that section is that, if you’re lucky enough to become a successful entrepreneur, then you may feel that you have a duty to give back to other entrepreneurs in a way that so many helped you before. Because, I’ve never seen, from my own experience, an entrepreneur become successful without lots of help and lots of people that believed in them. I’ve never seen one hero entrepreneur where it’s like, you know, somehow they become successful. They could even have “against all odds,” but there’s lots of people helping them along the way. So, I think that’s also a myth that needs to be busted.

So, anyways, that’s kind of the three-party layout. Yes, I did have in my mind that from the beginning. I did have it in my mind what blog post would be incorporated. But then as I wrote the book, I found it…I waited until an idea comes to me, which typically happens through a series of lunch conversations with people we’ve invested in, or a VC meeting I’ve had where the lightbulb goes on where it led me to write a chapter that then becomes part of the book. Like, the Paralyzing Fear of Getting Started, that was not in my original outline. That was something where I was writing the book, and I thought, “I’m going to put out this blog post because most people probably have no clue that I also felt paralyzed, even though this is my sixth business. So, here’s how I worked through that. Here’s my practical advice for working through that paralysis.” Then, I’m like, “This has to be part of the book. It has to be in that chapter on founding.” I mean, that section on founding.

You mentioned that the entrepreneurs would come to Wharton and talk, and you would try to figure out what they had in common. And that got me thinking: There’s one kind of CEO that’s beloved by the people in the company, and they would walk through a wall for him or her. Then, there’s a CEO that’s a total jerk, and people are bound to that person by opportunism—which is also a powerful motivator. Right?

Right. It is. Yeah.

But nobody likes them.

Yeah.

Or is there, you think, an advantage to one of those? Is there a kindness advantage, being an entrepreneur?

I think that karma is a very real thing. You can look at karma as something that’s spiritual, or you can look at karma as the fact that we’re all just very social creatures, and we became successful human beings—homo sapiens—by the fact that we were natural collaborators. No matter how many wars we’ve had and everything else, and no matter how many horrific things have happened, the underlying motivation is one of collaboration. That doesn’t mean that you can’t also be competitive at times. Even when you are competitive, you are collaborating within a company to be competitive in a market.

So, I’m a deep believer in conscious capitalism. I served on the board of Conscious Capitalism. Data.world is a B Corporation, which is a for-profit corporation with a real strong public mission statement that is filed on record in the state of Delaware in our corporation documents, so that all of our shareholders know what we stand for and we publicly report on that.

I do agree that the Leviathan CEO can also be effective. Hobbes wrote about, the need for human beings to be controlled. It’s a very Hobbesian view to work for a jerk, where you’re just opportunistic. I don’t think that that is good for people’s psychological or physical well-being, nor do I think it’s good for the leaders. I feel like the leaders that are kind of the Al “Chainsaw” Dunlaps of the world. If you go in and just hatchet out everything and, you know, make a company much more profitable for a period of time. I mean, who talks about Al “Chainsaw” Dunlap these days? He was on the cover of Business Week and everything else in the ‘90s, I believe it was.

So, can they be successful? Yes. Is that the nature of humanity? No, in my opinion. But there are people who will take to counter that, and those people that will take the counter to that will undoubtedly take the Hobbesian-types of thinkers. They believe in the leviathan model. They look at someone like President Trump and the actions President Trump takes, and they’re like, “Yup. He’s a Leviathan leader, and that’s what we need.” I disagree. I am a leader that leads with love at my core. I’ve got that love because it was instilled in me from age seven by a mom who believed in me, against all societal forces trying to beat that out. So, it’s a big part of who I am.

I do think, if you look at the Fortune best places to work, from Raj Sisodia’s book, Firms of Endearment, which was something that he wrote either before or after he came out with Conscious Capitalism with John Mackey, but this is one of Raj’s books.

These companies dramatically outperform the stock market. Dramatically. They’re led by people who really care. You know? There’s no way you can have a great culture, be a Fortune best place to work, unless there are leaders there that really care about people—they really believe in the power of people. Firms of Endearment are about iconic leaders that really believe in the power of the people, and they’ve dramatically outperformed even the company’s listed in that book built to last.

So, that’s a strong belief I have. It is based on some data. It’s not, you know…Being the CEO of data.world, I should have the canonical dataset on this on data.world. It actually may exist. I don’t know. I need to get on there and search really quickly. Someone else may have already uploaded it. I know people upload data sets on Fortune best place to work and things like that.

But, it’s a strong belief that I have that, in the short term, if you’re a Leviathan-like leader, you can leverage fear to generate short-term results. In the long-term, it always ends up making your life miserable and their life miserable. Nobody’s going to look back on their deathbed and think that was a beloved place. They’re going to think, “I made a ton of money. I provided for my family. I did what I had to do, as a dad or mom. But, boy, that sucked.” I just think that’s a waste of life. I have a very strong view on that.

That’s a perfect ending of the interview, and our time is up. But that’s a beautiful place to end it.

from Gigaom https://gigaom.com/2019/11/26/a-conversation-with-brett-hurt/

[udemytutorialfreedownload]

The Complete Web Developer in 2020: Zero to Mastery

The Complete Web Developer in 2020: Zero to Mastery

Learn to code and become a Web Developer in 2020 with HTML, CSS, Javascript, React, Node.js, Machine Learning & more!

What you'll learn The Complete Web Developer in 2020: Zero to Mastery

Skills that will allow you to apply for jobs like Web Developer, Software Developer, Front End Developer, Javascript Developer, and Full Stack Developer

Learn modern technologies that are ACTUALLY being used behind tech companies in 2020

Build 10+ real-world Web Development projects you can show off

Build a professional Portfolio Website

Learn best practices to write clean, performant, and bug-free code

Master modern Web Development fundamentals as well as advanced topics

Work as a Freelance Web Developer

Master beginner and advanced JavaScript topics

Learn React + Redux to build rich front end applications

Build your own full-stack websites and applications

Build a complex image recognition app using everything we learn in the course

Become a professional Web Developer and get hired

Use NodeJS to write server-side JavaScript

Learn to implement user authentication

Use Express, SQL, and PostgreSQL to create full-stack applications that scale

Master fundamental concepts in Web Development

Requirements

A computer (Windows/Mac/Linux). That's it!

No previous coding experience is needed

All tools and software used in this course will be free

Prepare to learn real-life skills and build real web apps that will get you hired!

Description

Just Updated for 2020! Become a Fullstack Web Developer in 2020 by learning the most in-demand skills! This is one of the fastest-growing courses on Udemy with 10,000+ ⭐️⭐️⭐️⭐️⭐️in the last 6 months. Graduates of this course are now working at companies like Google, Tesla, Amazon, Apple, JP Morgan, Facebook + other top tech companies (...seriously). Join a live online community of over 200,000+ developers and a course taught by an industry expert that has actually worked both in Silicon Valley and Toronto as a Senior Developer and Tech Lead. This is the tutorial you've been looking for to become a modern web developer in 2020. It doesn’t just cover a small portion of the industry. This covers everything you need to know to get hired: from absolute zero knowledge to being able to put things on your resume that will allow you to live the life you want.  Sounds too good to be true? Give me 5 minutes of your time to explain why I built this Web Development course and what is different here than thousands of other courses all over the internet:

I update the course every month to make sure you learn the most up to date skills! There is no wasted time here. We won’t be using outdated technologies like PHP, Wordpress, and JQuery. Although still useful, outdated technologies like the above are low paying and demands for them are decreasing. In this course, you will learn the specific technologies that are the most in-demand in the industry right now. These include tools and technologies used by the biggest tech companies like Google, Facebook, Instagram, etc… It’s geared specifically for people that want to learn employable skills in 2020.

After finishing this course, you will be able to apply for developer roles, get a promotion, or upgrade your job title as a developer and earn a higher salary. We won't be taking any shortcuts in this course. You are going to go from absolute zero: where you learn how the internet works. To mastery: where you build an image recognition app using a Machine Learning API (a subset of Artificial Intelligence) and all the other modern technologies that we learn in the course. Most students have commented on how the projects in this course have impressed their interviewers and allowed them to get an offer.

This course is taught by an instructor who has worked in Silicon Valley, and one of the top tech companies in Toronto. I have built large scale applications, and have managed teams of developers. I am not an online marketer or a salesman, but a software developer who has worked directly with these technologies.  I love programming and believe that there needs to be a course out there that actually teaches valuable real-life skills (because most of them are taught by teachers with no work experience).

Your time is valuable and you don't want to spend thousands of dollars on a Bootcamp. You want a course that outlines the best way to become a Web Developer, in simple and well-explained terms, so that you fully understand topics instead of watching somebody on your screen and having no clue what is going on. I have taken the best pieces, tools, and practices that I have found over the years, and condensed everything into this course. 50 hours of videos don't mean much if the instructor isn't engaging or focuses on outdated topics. I made sure that everything covered in this course is efficient and focuses on getting you job-ready as soon as possible!

We have a thriving online chat community so you really feel like you are part of a classroom and not just watching videos by yourself. You will have a chance to communicate with fellow students, work on group projects together, and contribute to open-source projects. Anytime you have a question, you can ask in many locations and get help right away (including from myself). 

The course is designed to give you employable skills so you can get a job. Here is what one student recently wrote after taking the course and being hired right away: "I’m a self-taught dev, who has been out of work for ~6 months. I had some family things that came up that prevented me from seeking permanent employment, so for a while, I was Postmates/Uber delivery driver. After taking this course, I immediately got catapulted back to where I was before, but better equipped and with the knowledge to take on the next job. I had just finished the React section when I went to a recent interview, and it really helped me excel. As of today, I am officially re-employed back in the field, and it is all thanks to this course. I had a blast creating the final project and FINALLY got around to learning SQL statements, and getting to use them in a project. I’m really ecstatic that Andrei went with teaching relational databases over something like MongoDB, which can also be fun but is less practical for use on the job.   So thanks Andrei, I really enjoyed the course and will be making sure to share it with others who find it helpful. I’m also looking forward to the new ES10 content that was recently added, and going through the DB stuff again when I go to build a personal project." - J.C.

Think of this course as a Web Developer Bootcamp. By the end, you will be comfortable using the below skills and you will be able to put them on your resume:

HTML/HTML5

CSS/CSS3

SemanticUI

Responsive Design

Flexbox

CSS Grid

Bootstrap 4

DOM Manipulation

Javascript (including ES6/ES7/ES8/ES9/ES10)

Asynchronous JavaScript

HTTP/JSON/AJAX

React + Redux

Git + Github

Command Line

Node.js

Express.js

NPM

RESTful API Design

PostgresSQL

SQL

Authentication

Authorization

Scalable Infrastructure

Security

Production and Deployment

You will be taken through online videos and exercises where you will be able to do the following things by the end:

Build real complex applications and websites

Build an image recognition app so you can add it to your portfolio

Go into a job interview confident that you understand the fundamental building blocks of web development and the developer trends in 2020

Be able to go off on your own and grow your skills as a developer, having built a solid foundation

Learn how frontend, servers, and databases communicate and how they all fit together in the ecosystem

Build your own startup landing page

Go off and work remotely by being a freelance developer that can bid on projects

This course is the accumulation of all of my years working in the industry, learning, and teaching. There is so much information out there, so many opinions, and so many ways of doing things, that unless you have spent the last few years working with these technologies in a company, you will never fully understand. So this course is the answer to that exact problem for you: How to gain experience when you need experience to get hired? I have gone through thousands of coding books, online tutorials, and boot camps. Throughout the years I have taken notes on what has worked and what hasn't, and I have created this course to narrow down the most efficient way to learn with the most relevant information.  I am 100% confident that you won't find a course like this out there. We're not going to be building simple todo applications and cat image sliders. We are going to learn actual practical skills that will put you into the workforce. Some unique sections that you won't find anywhere else are:

React.js + Redux: You will learn the library that companies like Netflix, Facebook, and Instagram use to build fast, scalable applications. This is one of the highest in-demand skills in the industry.

A day in the life of a developer: What will your day to day look like and what tools will you use? I will take you through a sample day at a tech company.

How does the internet actually work? What is the history of these technologies?: You will actually understand the underlying concepts of the internet, and how the technologies we have now, have come to be where they are.

How do you actually deploy a real-life app so that it is secure, and won't get hacked?: How does a real-life app get out to the public in a safe and secure way?

What is Machine Learning and how you can harness its power: Whether you have heard about it or not, this is something that you will hear more and more in the coming years. Those who understand the high-level concepts and can harness its power will have an advantage. 

What does your developer environment on your computer look like?: We will be setting up our computers with all the tools necessary for a developer so you can use the same setup when you go work in the industry.

Why do we teach the above?

Because in this day and age, just knowing HTML CSS and Javascript is not good enough, and you won't be able to grow in your role and command a higher salary. You will learn these things because these are the things you should know in 2020 so that you are miles ahead of the rest.  Make this the year that you took a risk, you learned highly in-demand skills, you had new experiences, and you received new opportunities. I hope you join me on this journey. This is the proudest work I have ever done in my life and I am confident that you won't find a course better than this. See you inside! Taught by: Andrei is the instructor of the highest rated Web Development course on Udemy as well as one of the fastest-growing. His graduates have moved on to work for some of the biggest tech companies around the world like Apple, Google, Amazon, JP Morgan, IBM, UNIQLO, etc... He has been working as a senior software developer in Silicon Valley and Toronto for many years and is now taking all that he has learned, to teach programming skills and to help you discover the amazing career opportunities that being a developer allows in life. Having been a self-taught programmer, he understands that there is an overwhelming number of online courses, tutorials, and books that are overly verbose and inadequate at teaching proper skills. Most people feel paralyzed and don't know where to start when learning a complex subject matter, or even worse, most people don't have $20,000 to spend on a coding Bootcamp. Programming skills should be affordable and open to all. An education material should teach real-life skills that are current and they should not waste a student's valuable time. Having learned important lessons from working for Fortune 500 companies, tech startups, to even founding his own business, he is now dedicating 100% of his time to teaching others valuable software development skills in order to take control of their life and work in an exciting industry with infinite possibilities. Andrei promises you that there are no other courses out there as comprehensive and as well explained. He believes that in order to learn anything of value, you need to start with the foundation and develop the roots of the tree. Only from there will you be able to learn concepts and specific skills(leaves) that connect to the foundation. Learning becomes exponential when structured in this way. Taking his experience in educational psychology and coding, Andrei's courses will take you on an understanding of complex subjects that you never thought would be possible. See you inside the courses! READ MORE:

Node JS: Advanced Concepts

Learn Flutter & Dart to Build iOS & Android Apps [2020]

The Ultimate MySQL Bootcamp: Go from SQL Beginner to Expert

The Complete Node.js Developer Course (3rd Edition)

Who this course is for:

You want to learn to code and build websites and web apps

You are looking to start a career in Web Development

You know HTML and CSS but want to expand your skills and do more

You want to start your own business or become a freelancer

You want to learn REAL industry skills that are necessary for 2020 to get hired as a web developer and earn a higher salary

You want one course to teach you everything in one place from a senior developer that works in the industry

The Complete Web Developer in 2020: Zero to Mastery

Created by Andrei Neagoie Last updated 3/2020 English English [Auto-generated] Size: 17.43 GB

DOWNLOAD COURSE

Content From: https://ift.tt/2RTIa4r

[topicprinter]

Hey - Pat from StarterStory.com here with another interview.Today's interview is with Ryan Scherf of Payment for Stripe, a brand that makes card payments using stripeSome stats:Product: Card Payments Using StripeRevenue/mo: $60,000Started: January 2015Location: MinneapolisFounders: 1Employees: 1Hello! Who are you and what business did you start?I’m Ryan Scherf, the founder of payment.co (@payment), an app built on top of the Stripe payment gateway for creating card-present charges. Payment is available on iOS and Android, and allows customers who have created online stores to easily collect payments in person, in the same account, with no barriers or card readers required.The app launched in January 2015, and since has grown to process over $70M in volume annually. The app collects a 1% service fee on every single charge.imageWhat's your backstory and how did you come up with the idea?I went to school for Computer Science and was gated into being a developer. I mostly hated everything about development environments at the time (Java was the most popular at the time), and thus transitioned into a career of design. After working at several healthcare startups (these are abundant in Minneapolis, due to Unitedhealth Group being headquartered in the area), I quickly realized that working for people wasn’t a long term career path that I was willing to commit to.In 2013, I was approached by someone I had worked with previously on an invoicing app, and he had an idea for building an analytics app on top of a company in its infancy: Stripe. This was pre-huge valuations and funding rounds.At the time, I knew nothing about Stripe, nor payment gateways. I had 4 & 2-year-old boys and had just built a new house in the suburbs.Our first app, Paid, launched in late 2013 and was the only analytics app for Stripe revenue. I won’t get into too many specifics about what happened afterward, but I did an interview with Mixergy in 2015 and explained the process.We were seeing significant traction, but we were unable to come up with a great way to monetize. As a designer and iOS dev combination, our one requirement for building apps is that we didn’t want to manage a backend server. Especially one calculating resource-intensive analytics data.Therefore, we decided to launch Payment; an app for collecting card-present payments. This was a gaping hole in the Stripe offering and didn’t require much validation because it was so obvious that it was missing. Stripe offered the ability to create direct charges via their API, however, they did not have an app. And due to the simplicity of their API, this feature would have been incredibly easy to include in their Dashboard app, yet they deliberately chose to leave it out.Take us through the process of designing, prototyping, and manufacturing your first product.Having worked with my partner on several projects and companies in the past, our working relationship was very natural. I focused on product design, and he focused on development.The first version of Payment was designed, built and tested over a span of 2 months. Development began in November 2014 and launched in January 2015.The only thing we needed the MVP to do was to allow for someone to create a charge which enabled us to collect a fee. This simple functionality wasn’t possible via an app (built on Stripe) at this time. No card readers, nothing fancy. Just processing a manual input credit card number, similar to what you’d do in an eCommerce experience.Describe the process of launching the business.We didn’t have any special tactics or tricks we used to launch. There wasn’t any hype, and nobody saw us coming. We chose the “build it and they will come” route because the hole was so immense, and the project was so small. We only focused on iOS to begin as the search results when searching for “Stripe” in the App Store had nothing to do with finance. We figured it would be relatively easy to own that keyword, and we did.From our previous app (Paid), we did have a user list of several thousand account emails that might be interested in charging via an app, so we sent campaigns to them.In our first 15 days after launch, we made $184 from fees. I can remember how incredibly exciting this was, and how all of a sudden this app idea felt validated. Our previous app (Paid) relied on IAP’s. This app was different. All we needed to do was get more people using.imageBecause we bootstrapped everything and worked in our spare time, we had no costs, only time. We both had families, stable finances and an interest in working for ourselves. We let the app sit while we worked on some features, but essentially, it was all organic growth for 2015. We ended up making $38,000 that year, split 50/50.imageSince launch, what has worked to attract and retain customers?I’ve found that the best way to keep customers is by building what they want. That sounds cliche, but I’ve been super diligent in figuring out exactly what to build. I don’t keep a product roadmap, nor do I have an aspirational product I want to get to. My customers are people that run real businesses. And they run many types of businesses: from private jets to selling surfboards to donation collection at a church. There is no one size fits all for the product. The only exception to that is they want to be able to accept credit cards, in a variety of ways, very quickly. By focusing on just that user experience, we’ve been able to keep the app small and nimble, and dead simple to get started.You may be wondering how this is possible? Well, I do all of the customer support. I don’t have a support team, nor do I have automation for answering the requests. I’ve added a few pieces to the app for the very common questions (like Where is my money?!), but other than that, I personally respond to every single support request. This allows me to keep my pulse on what’s working and what isn’t, and get ahead of the features that are being requested often.imageIn terms of growth, we’ve mostly focused on app stores (Apple and Google Play) to distribute and optimize the app. We’re in the process of launching an initiative to start funneling leads from the web as well but haven’t traditionally focused here.We position the app strongly as a preferred, verified Stripe Partner. In fact, our partnership with the Stripe team is deep enough that their account managers and support teams will refer their users to our apps to collect payments. Since we were first to the market, we mostly saw the competitors copy our descriptions verbatim. The most important term we can rank for at the moment is “stripe”, so we try to pack that term as much as possible (even though some competitors did it more).imageSince our app relies so heavily on Stripe accounts, we essentially buy paid ads for the keyword “stripe” on all of the relevant stores. Interestingly, we also rank #1 organically for the keyword “payment”, which is ahead of some really popular services like Venmo, Google Pay, PayPal, Zelle, etc. Although this gives us some downloads, most abandon as they have no idea what a Stripe account is or why they would need it.imageHow are you doing today and what does the future look like?In 2018, my partner and I parted ways as he was looking to focus on other things, and I was looking to go all-in on Payment. The app has been profitable since day 1, so there has never really been cash flow problems. At the time of writing this, the app is processing $6M per month in volume, which equates to $60,000 per month in revenue. Roughly 80% of that is profit after advertising, hosting, card reader inventory and other miscellaneous expenses. Charges are made all over the world.https://twitter.com/payment/status/1175110690706640896I’m still the only true employee, though I have several contractors that assist in various capacities, to the tune of about 1 day per week. I still do the design, most of the smaller development, marketing, and business development.I’ve set a goal to be processing $10M/month in Stripe volume by Spring, which is a pretty big stretch goal. There’s product-market fit, a great organic and retention strategy, so focusing on growth seemed like the proper next step. Roughly speaking, the CMGR equates to 25% YoY growth.imageThrough starting the business, have you learned anything particularly helpful or advantageous?One of my biggest regrets is not focusing on my business earlier. We were making money, and I always treated it as just a hobby business. My partner also did the same. Had we taken 6 months and just focused on building it out, we could have drastically accelerated the path to where we are now. In addition, I would have parted ways with my unengaged partner sooner. It wasn’t his fault, we just wanted different things out of the business. When we finally realized it, it was too late.In addition, I’m not so naive that I don’t realize that there was a serious amount of luck involved with our success. As mentioned previously, Stripe was in its infancy, and we latched on and rode the wave for 5+ years.What platform/tools do you use for your business?The tools I check every day ironically have nothing to do with how much money I’m making. They’re all development and customer-focused:Firebase: for crashes, analytics, etc.Google Analytics: optimizing funnels.Zendesk: responding to customer support requests.Sentry: backend errors.Campaign Monitor: 1st class Journey automation.ShipStation: for inventory fulfillment of card readers.What have been the most influential books, podcasts, or other resources?I’ve never been a huge fan of the “this is how I did it” books. I don’t think that formula is repeatable for most situations. For instance, the just build it and ship it mentality is something you won’t find in any book -- as it doesn’t discuss testing, finding product-market fit, etc.I do however believe in the lean startup, and taking that even further, bootstrapping. People like Ruben Gamez and Rob Walling have been friends of mine for years, and they’ve launched several successful bootstrapped startups. Rob’s podcast Startups for the rest of us is especially great.Advice for other entrepreneurs who want to get started or are just starting out?I think the best thing anyone can do is to learn how to build it themselves. With the abundance of frameworks, it’s easier than ever to get something scrappy up and running. Don’t wait until you save up $10k to hire an engineer. It will never be enough money if you can’t do some things on your own.In addition, there isn’t any perfect timing. You don’t need to wait to quit your job, as something else will naturally come up. Jumping in and shipping something is the only way to get yourself motivated to free yourself from the constraints of working for people.Are you looking to hire for certain positions right now?I’m in the process of looking for someone to assist with growth. I’ve realized over the last few years that I can’t do everything, even though I want to, so I’ve been trying to identify my weak spots and find consultants for that.This person would handle iOS and Android store campaigns, SEO, Adwords and any other ways they think they could grow the user base while targeting Stripe users.Where can we go to learn more?WebsiteTwitterLiked this text interview? Check out the full interview with photos, tools, books, and other data.For more interviews, check out r/starter_story - I post new stories there daily.Interested in sharing your own story? Send me a PM

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Perfect match china dating show

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