#Buy Kohinoor Basmati Rice Online

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Timeline of Kohinoor Basmati Rice

India is one of the leading producers of rice in the world along with countries like China, Thailand, Bangladesh and Vietnam. The crop is grown primarily in the north, north-eastern and southern parts of the country. The entire rice market in India is dominated by the unorganized sector because of the presence of small and medium players. Rapid urbanization over the last few decades has also accelerated the demand for packaged rice. Some of the top brands in the packaged rice are Daawat, Kohinoor, Lal Qila, India Gate, etc. Kohinoor basmati rice is one of the top brands in the country. Kohinoor basmati rice is extra long-grain basmati rice with a nutty aroma and various nutritional benefits. 

Story of the development of Kohinoor Basmati rice is a fascinating one. The brand has gone through numerous ups and downs to emerge as a major player in the hyper-competitive industry.

1976-78:  Similar to the stories of many successful brands, Kohinoor Basmati rice also started slowly in the beginning. The company was started by 3 brothers- Mr. Jugal Kishore Arora, Mr. Satnam Arora & Mr. Gurnam Arora. The name Kohinoor was coined to make the consumers understand the difference between authentic basmati rice and the sub-standard one available in the market.

1981: The operation was outsourced to third parties till they realized the need for consistency in the production of high-quality basmati rice. To bolster operational efficiency, the brothers set up their own rice plant in Amritsar, India. This major step established their footprints in the industry and made people took notice of the brand. In a very short span of time, positive word of mouth made Kohinoor a household name among Indian consumers.

1985-86: As the economy was slowly opening up, it created a massive opportunity for international trade in the form of bulk exports and imports. Kohinoor rice brand soon was exporting high-quality Basmati rice all over the world.

1989: As the business was expanding, more and more people started to join the growing company. The enterprise also got its first name “Satnam Overseas Limited” which was later renamed “Kohinoor Foods Limited”. Riding high on the confidence, the company set up its 2nd and India’s largest rice processing plant near Murthal on the outskirts of Delhi. This provides the company gateway to not only the domestic market but also the international market.

1990-91: To tackle the challenges of the unorganized sector, the company introduced the concept of exclusive distribution. Under this program, the company distributor could sell only Kohinoor products and not any other brands. The move proved successful as it strengthens the brand value of the company. Secondly, the company also started importing state of the art and machinery to build up capacity. Thirdly and most importantly, the company also introduced packaged basmati rice in 1kg and 5 kg.

1993-2000: In the last decade of the 20th century, the company started expanding its product portfolio under its brand Kohinoor. Consumer consumers now had access to a greater variety of basmati rice. The company also established its base in foreign countries like the USA, UK and Dubai. 2001-2018: The Company continued its aggressive market campaign and expansion in the 21st century. A new modern and sophisticated plant was set up in Ballabhgadh, Delhi. The brand also set the first international rice processing unit in Felixtowe, UK. The Company continued to invest heavily in ramping up capacity, marketing and supply chain efficiency.

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Which Brands of 1121 Basmati Rice are Leading the World Market?

1121 Rice brands are marketed for more than 120 years in the world. The 1121 Basmati Brands which are dominating India, as well as the world’s market are described below:

Kohinoor Basmati Rice:

Out of major brands in India, KRBL has a rich history of 1121 Basmati Rice Exporters in the world market and introduced the brand name with reputed fame.

With the help of modern technology in the processing and milling of rice, it has introduced the best quality rice in the world market.

The company has received lots of awards for its rich quality, flavor, and taste. KRBL Ltd. released brand names in the market were India Gate, Kohinoor, Charminar, and Doon. All the variants of Basmati Rice brands are exported from India to all over the world.

Daawat Basmati Rice:

Daawat Basmati Rice is a flagship brand of India. It is Amritsar based company known as LT Foods Ltd.

The brand is a leader of the world market and emerged as one of the best 1121 Basmati Rice Suppliers to more than 65 countries around the world. The brand is one of the trusted brands of India since its inception.

LT Foods Ltd. exported rice to Dubai, UAE, Iran, Iraq, Jordan, Kuwait, and South Africa.

Lal Qilla Basmati Rice:

Lal Qilla Basmati Rice is one of the oldest brands in India. The brand is a flagship product of Amar Singh Chawal Wala company.

The company was incorporated in the early 1900 in Amritsar, Punjab. Over the years the company has expanded its brand name Lal Qilla around the world and emerged as the best 1121 Basmati Rice Exporter in India.

Today it has converted into a multi crores company that has a great demand of 1121 Basmati Rice Products throughout the world.

Amira Nature Foods Ltd:

Amira Nature Foods Ltd. is produced by the brand name Amira in the Indian market.

The company has exported its product to more than 60 countries around the world. It was promoted as one of the best Basmati Rice Products around the world.

The various ranges of rice products are available in the market with this brand name.

Shri Lal Mahal Basmati Rice:

Shri Lal Mahal Basmati Rice is one of the popular brands in India with its supreme quality.

The company achieved many awards around the world due to its quality. It is recognized as one of the trustworthy brands in the world.

Maharani Basmati Rice:

Maharani Basmati Rice is one of the trusted brands in the world.

The brand has emerged as one of the best 1121 Basmati Rice Exporters in the world.

The company has supplied different types of Basmati Rice In the world market at a competitive price.

To gather information about different brands of 1121 Basmati Rice in India, Our innovative B2B platform, work towards an objective of providing information about verified Suppliers, Manufacturers, and Exporters with the best information of 1121 Basmati Rice Price in the market. Here, all varieties of rice adhere to the top quality parameters. We continue our deep commitment towards customers to their required varieties of rice with the best quality at the best price. We follow best practices in handling Buy 1121 Basmati Rice Online as per the customer’s requirements. We cater to the best time-saving procurement method without any hassle.

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