#ChannelMonitoring

[iwebscrapingblogs]

The web has entirely changed the method of shopping products. Our world has become multichannel and vibrant, having complex relationships between distributors, retailers, and manufacturers. The competition has become severe that online retailers are constantly cannibalizing brick-and-mortar sales. E-commerce websites are selling products without producers’ knowledge at the price which damages the brand image and market position. There is no complete control in the market as a successful brand owner over wholesalers, distributors, and retailers who are important players for agility and responsiveness.