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#Conversion Optimization Zambia
craft-motors-zambia · 5 months
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Your Website: The Silent Salesperson Working 24/7 (Is Yours Converting?)
Imagine a salesperson who never sleeps, tirelessly promotes your business, and caters to customers around the clock. Sounds like a dream, right? Well, that’s exactly what a user-friendly website can be for your Zambian business. In today’s digital age, your website is often the first impression potential customers have of your brand. A clunky, outdated website can drive visitors away faster than…
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Digital Marketing Company Zambia |   Cybrain Software Solutions Zambia Limited
Our digital marketing services include:
Digital strategy
Search Engine Optimization
Social Media Marketing
Lead Generation
Inbound Marketing
Pay-Per-Click Advertising
Content Marketing
Copywriting
Conversion Optimization
Reputation Management
So here are some of the reasons your business need Digital Marketing solutions from Cybrain Software Solution.
TO KNOW MORE:
REGISTERED PLACE
Cybrain Software Solutions Zambia Limited
Bytes Park,Plot 21914/M, Ngwerere Road Lusaka.
Telephone: +260966834868
Cellphone: +260966834868
Website:http://bit.ly/2tf14sd
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businessweekme · 7 years
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The Five Places That Stole My Heart in 2017
My travel tally for 2017 went something like this: No less than 16 trips, 12 countries, 24 destinations, 57 hotels, and roughly 90,000 miles.
Many people can beat those numbers (maybe you’re one of them), but as someone who has the distinct professional pleasure of scoping out the next great vacation spots before everyone else gets there, I’m lucky to say that even my business trips were to places that left indelible impressions.
Currently closing my eyes and reliving this magic moment.
A post shared by Nikki Ekstein (@nikkiekstein) on May 31, 2017 at 1:13pm PDT
There was the Balinese-style resort with the elephant rescue center in northern Thailand—a place I’d long dreamed of visiting and writing about. There was a lightning-speed trip to Mumbai—a place I didn’t imagine I’d fall in love with but did—and hard. There was even an exhausting week spent racing around Paris with the flu, made infinitely better by the incredible staff at Rosewood’s newly-restored Hôtel de Crillon, who graciously stocked my room with get-better notes and silver tea sets piled with honey and lemon.
Every place I visited, from Puerto Rico to Zambia, was remarkable in some way, shape, or form. These are the five I still can’t shake.
  5. St. Barths
Out of office.
A post shared by Nikki Ekstein (@nikkiekstein) on Apr 26, 2017 at 3:59pm PDT
Sometimes you just need a few days to veg on the beach and recharge. But when you’re married to someone who hates laying out in the sun, planning that type of lazy, Vitamin D-centric trip can be a near impossibility. Enter St. Barths, which satisfies on barefoot beach vibes without ever feeling boring. Here, it’s more popular to rent an open-air Moke jeep and explore the island’s 14 separate beaches—our favorite was the remote, mangrove-flanked Gouveneur—than to stay holed-up in your resort. Of course, the resorts are cossetting places to return to, whether you’re watching windsurfers swoosh through the breeze from the year-old Le Barthelemy, whose rooms have Hermès bath amenities, or having a toes-in-the-sand lunch at Eden Roc.
How to do it yourself: Following the storms of 2017, St. Barths is still recovering. Some 90 percent of its hotel rooms are still offline, but that doesn’t mean you can’t go. Local villa specialist Wimco is back in action, as is the charter airline Tradewinds Airways Ltd., which gets you there sans yacht.
  4. Napa Valley
Long travel day, but so so so worth it. #roomwithaview
A post shared by Nikki Ekstein (@nikkiekstein) on Nov 10, 2017 at 3:13pm PST
Only two weeks before I was scheduled to leave for a girls’ getaway to California wine country, fires started blazing around the Silverado Trail. From her home in Oakland, my best friend could see (and smell) plumes of smoke burning a few dozen miles away. Yet, by the time we pulled into St. Helena’s new Luxury Collection hotel, Las Alcobas, the only discernible sign of what had happened were the many handmade billboards lining Highway 29, all expressing thanks to local firefighters who had kept the damage (relatively) in check.
The good vibes were impossible to ignore: Menus featured special dishes or by-the-glass wine selections benefiting the handful of wineries that had suffered damage; locals beamed to welcome visitors; even my therapist at Meadowood’s extraordinary spa was ecstatic to see her community springing back to its feet. The quick comeback was remarkable, and with tourism an important part of the local economy, feeling we were helping the cause made every indulgence worth it.
How to do it yourself: Watch the sun go down from the patio at Ashes & Diamonds, an edgy, new winery that’s taking a cue from 1950s viticulture techniques to produce funky, non-traditional bottles. Everything here breaks Napa’s tight mold, from the mid-century-designed tasting room to the late opening hours it keeps.
  3. St. Moritz
We caught an air show while taking a walk on the frozen lake. #lovethisplace
A post shared by Nikki Ekstein (@nikkiekstein) on Feb 20, 2017 at 1:31pm PST
Because I learned to ski on the East Coast and skied only there for many years, my husband would always rave to my deaf ears about skiing out West. Eventually we made it out for our first trip to Vail, and I was ruined. The granular, iced-down snow pack of our local New York mountains would never be as good again.
Fast-forward a few seasons to 2017: our first ski trip to the Alps. Everything—from the fabulously fur-coat-filled Badrutt’s Palace to the fondue huts on the mountain—ratcheted the fantasy of skiing to a whole new level. The small moments stuck most: the DJ-filled beach cabanas that provided a hilarious stopping point in the middle of a long, legendary run; couples holding hands as they walked across a beautiful frozen lake; and an impromptu performance by the Patrouille Suisse pilots, who drew hearts in the sky on our last day in town. Colorado, I love you, but you’ve officially been outdone.
How to do it yourself: The newly-remodeled Suvretta House was my favorite hotel in aesthetics and service; the only thing missing was regular shuttle service to and from the lifts. The Carlton, Kulm, and Badrutt’s Palace all have that critical perk, among more traditionally styled rooms.
  2. Myanmar
This 58 year old woman collects and carries buckets of tiny plums each morning to sell at market. They're heavy as hell (she let us try to carry her load) and sell for a total of $2, if she's lucky.
A post shared by Nikki Ekstein (@nikkiekstein) on Jan 22, 2017 at 4:16pm PST
On Jan. 21, it felt as if the entire world was marching in solidarity with the 500,000 activists who gathered with pink hats for the Women’s March in Washington. Not where I was. That day, my sister and I climbed Shwesandaw Pagoda in Bagan, a tiny town in Myanmar that’s dotted with thousands of bulbous temple stupas. At its base, we struck up a conversation with mother and daughter members of the Padaung tribe, known for the stacks of heavy golden rings that elongate their necks, as they worked on ancient-looking looms.
That encounter, and others like it, were facilitated through our excellent Asia Transpacific Journeys guides who had earned the trust of local communities over many visits and, crucially, spoke their various languages. One candid 16-year-old girl said she couldn’t wait to add more golden rings to the short stack on her neck, adding that her younger sister, who attended a mixed-heritage school, was teased for having them and felt differently. Several women at Inle Lake’s floating market marveled at the color of our skin and laughed with us as we tried some of their commonplace ingredients (such as ants!) for the first time. We asked about the Rohingya, talked about the country’s war times, and had some of the most open dialogue I’ve ever experienced far from home. Seeing this mysterious country through the eyes of its strong women—who are fiercely clinging to tradition in the face of rapid modernization—was haunting and inspiring in ways I’ll never forget.
How to do it yourself: While quality hotels are still in short supply in developing Myanmar, the Strand in Yangon is world-class by any standard. One day is all you need in the traffic-filled capital (enough to see the gleaming Shwedagon Pagoda). From there, allocate two full days apiece in Bagan and Inle Lake for a condensed tour of the country’s greatest hits.
  1. Zimbabwe and Botswana
Safari: everything you imagined it could be, times a million. #wildernesssafaris
A post shared by Nikki Ekstein (@nikkiekstein) on Jul 20, 2017 at 10:12am PDT
Don’t call this choice a cop-out: It was hard enough narrowing down my favorite trips of the year without simply putting Africa at the bottom. It’s been nearly six months since my first safari—a trip that was five years in the making—and I still can’t choose between these two spellbinding countries. Truth is, Zimbabwe and Botswana are a perfect pair, and having experienced them side by side, they put one another’s best qualities in sharp relief.
Zimbabwe, with its reputation for the world’s greatest safari guides, finally has the lodges to match. That’s no small thing: In a country with 90 percent unemployment and plenty of lingering political uncertainty, a burgeoning tourism industry has brought palpable optimism to even the remotest communities. Safaris in Hwange National Park now offer an incredible density of wildlife sightings—as good as in neighboring Botswana—with the added benefit of authentic cultural exchanges, both in nearby villages and right on the property.
Hospitality in the bush, or some sort of dream.
A post shared by Nikki Ekstein (@nikkiekstein) on Jul 24, 2017 at 6:23am PDT
If Zimbabwe feels like a diamond that’s still slightly in-the-rough, Botswana’s Okavango Delta sparkles by comparison. Here, you see the benefits a booming luxury tourism economy can create in the long run. Guides are relatively well-traveled, hold high-paying jobs, and have risen through one of the best public school systems in all of Africa. Hospitality here has been perfected to a tee—you’re not likely to find more thoughtful service anywhere on Earth. Couple it with incredible sightings of lions and leopards; canoe rides through elephant territories; and the most dramatic Technicolor sunsets the eye can see, and it’s no wonder this has become a bucket-list topper for royals and regular folks alike.
Combined, the two countries tell a powerful story about the impact and importance of tourism: When done responsibly, it can protect the earth’s most beautiful places and change lives for the better. This combination has certainly changed mine.
How to do it yourself:  I booked with Wilderness Safaris, a longtime leader for conservation and community development in Africa. There are many great operators on this wide continent, but I can’t recommend this one highly enough.
The post The Five Places That Stole My Heart in 2017 appeared first on Bloomberg Businessweek Middle East.
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Keeping Up With Latest Trends : SEO Boost Business
Digital marketing is no longer a passing trend as it was considered a few years back. Today, this is a proven marketing technique and brands that are harnessing its power enjoy a competitive edge. According to the International Telecommunications Union (ITU), there are over 3.26 billion internet users today. To get the attention of these users, you need to have a strong presence online. Using a reliable digital marketing company helps you adopt the best marketing strategies today for the best outcomes from your online campaigns.
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Services offered by Digital Marketing Agencies
The highly competitive nature of the internet marketplace calls for innovative thinking. A Digital marketing company brings this skill to the table with them. The primary goal of such a marketing partner is to increase your presence online, integrate your online profiles and platforms and perform market research for you.
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Internet Marketing
This encompasses a number of strategies including market research, data analysis, quick monitoring and insights, digital optimizations and many others. A dedicated team of specialists will work with you to first understand your business before coming up with a tailored strategy.
Among the components of a digital marketing campaign are social media, online branding, cross platform, email, content marketing, content curation and mobile marketing to name a few.
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Your website is a powerful tool and you cannot start without first developing a powerful platform. The best digital marketing agencies offer a comprehensive range of web design and development solutions, that would include e-commerce support, responsive web design, content management system (CMS), web application development, website maintenance and support, web performance analysis and much more. Your professional website will form the basis of all digital marketing campaigns.
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Now that search still remains the #1 driver of traffic to content websites, you have to optimize your website for search engines. An optimized website ranks highly on search engine result pages (SERPs) for keywords they target and is easier to find. A recent report shows that 93% of online experiences start with a search engine hence the need to boost your website's presence on search engine result pages.
Why Outsource Digital Marketing?
Many businesses try to manage their digital marketing campaign with disastrous effects. Many do not comply with Google Webmaster Guidelines leading to penalties, while others lose money trying to implement quick-fix techniques. Outsourcing your digital marketing campaign to an established agency comes with a lot of benefits including:
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An established firm has the resources required to hire the best personnel in a broad range of areas. There are web designers, SEO experts, copy writers, editors, specialist, and social media experts among others. When all these people work on your campaign, the outcome is better and you will have an edge over the competition.
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Hiring an agency for your digital marketing campaign might appear costly initially but that is until you consider the overall benefits. These experts save you money that would have been spent training your in-house marketing team and also bring in cutting edge technology to keep track of the campaign. You don't have to hire more personnel to manage your campaign and the tools deployed during a campaign will come in handy in other aspects of the business.
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The world of digital marketing is fast paced and staying up-to-date is not easy. By partnering with an experienced digital marketing agency, you will bring in the latest ideas in digital marketing. These agencies are able to evolve with the industry and will help you leverage the latest trends.
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craft-motors-zambia · 5 months
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Website Design 101: What Every Zambian Business Owner Needs to Know
In today’s digital age, having a website is no longer optional for businesses. It’s your digital storefront, a 24/7 salesperson working tirelessly to attract customers, build brand awareness, and ultimately drive sales. A professional website design acts as your first impression, shaping how potential customers perceive your business. This article explores the key considerations for effective…
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craft-motors-zambia · 5 months
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The ROI of a Professional Website Design: Why Your Zambian Business Needs to Invest
In Zambia’s competitive digital landscape, your website is your storefront window – it’s the first impression you make on potential customers. A professional website design isn’t just an expense; it’s a strategic investment with a measurable return on investment (ROI). Here’s why investing in a well-crafted website is crucial for your Zambian business: 1. Increased Brand Awareness &…
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