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A new phenomenon called ‘Snapchat dysmorphia’ has popped up, where patients are seeking out surgery to help them appear like the filtered versions of themselves,” said Dr Neelam Vashi, director of the Boston University Cosmetic and Laser Centre.The study, published in JAMA Facial Plastic Surgery Viewpoint, found apps like Snapchat and photo-editing Facetune are to blame - as they allow selfies to achieve a level of physical “perfection” previously seen only in celebrity or beauty magazines.

AccordingAs these images become the norm on social media, and in real life, the idea of what is attractive worldwide also changes - which can affect self-esteem and trigger body dysmorphic disorder (BDD) or Snapchat dysmorphia, a term coined by Dr Tijion Esho, a cosmetic doctor.The emergence of Snapchat dysmorphia comes after previous studies found social media negatively impacts self-esteem and increases the risk of mental health issues.

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Weekly Summary: Augmented Reality Filters and Their Societal Implications

This week, our focus has been on the transformative role of Augmented Reality (AR) filters, delving into their technological evolution, cultural impact, and the multifaceted debates they spark. AR technology, which overlays virtual objects onto the real world, has been around since the 1960s but gained mainstream traction with the advent of smartphone technology and the viral success of applications like Snapchat and Pokémon Go (Azuma 1997).

Instagram and AR Filter Usage

Instagram, with an active user base of 1.28 to 2 billion, is a pivotal platform for AR filter engagement. Nearly 46% of users have accessed filter effects, and 500 million users interact with Instagram Stories daily. Across Meta's platforms, 700 million users engage with AR features monthly, underscoring the widespread adoption and influence of AR filters in social media (Miller & McIntyre 2022).

Why Study Filters?

The study of AR filters is crucial due to their implications on technological skill and social dynamics. The 'appification' of AR filters reduces the need for specialized knowledge, leading to a phenomenon known as technological deskilling and reinforcing a power imbalance between users and creators (Fisher 2020). Filters also raise concerns about privacy and biometric surveillance (Rettberg 2017), while simultaneously providing a medium for exploring digital identity (Coy-Dibley 2016).

Beauty Filters and Cultural Impact

Beauty and surgery filters are among the most popular on platforms like Instagram and Snapchat. These filters often promote a homogenized and unrealistic beauty ideal, reflecting a shared cultural norm of documenting certain aesthetic standards (Rettberg 2014). Theories such as Social Comparison (Festinger 1954), Objectification (Fredrickson & Roberts 1997), and neoliberal/postfeminist perspectives on body and image (Elias, Gill & Scharff 2017) offer critical lenses to understand these dynamics.

Technology for Good?

While AR filters can reinforce Western beauty ideals, they also hold potential for positive applications aligned with transhuman and cyberfeminist theories. These perspectives view technology as an extension of the body, advocating for more empowering and diverse uses of beauty technologies (Haraway 1991).

Snapchat Dysmorphia

A growing concern is 'Snapchat dysmorphia,' where individuals seek cosmetic surgery to resemble their filtered selves (Rajanala, Maymone & Vashi 2018). Research indicates a correlation between frequent Snapchat lens use and increased body image concerns, highlighting a mutually reinforcing relationship between social media use and body dissatisfaction (Burnell, Kurup & Underwood 2021; Perloff 2014).

Ambient Filtering and the Digital-Forensic Gaze

The trend towards ambient filtering, where subtle edits create a natural-looking beauty, has normalized a filtered reality that blurs the lines between real and edited images (Lavrence & Cambre 2020). This shift has intensified the 'digital-forensic gaze,' where users meticulously scrutinize selfies to assess their authenticity, often leading to a cruel and deconstructive scrutiny (Lavrence & Cambre 2020).

Gender and Filters

Filters are often coded as feminine due to their beautification features. This gendered usage influences how different demographics interact with filters—men typically for humor, women for beauty (Pescott 2020; Ibanez-Sanchez, Orus & Flavian 2022).

The Future of Filters

Advancements in Generative Adversarial Networks (GANs) are leading to increasingly realistic filters. The integration of these technologies extends beyond social media, as seen in applications like AliPay incorporating beauty filters for face-ID verification (Peng 2020).

In conclusion, AR filters are a powerful tool that shapes our digital identities and societal norms. While they offer opportunities for creativity and self-expression, they also pose significant ethical and psychological challenges that warrant critical examination.

References

Azuma, R. (1997). A Survey of Augmented Reality. Presence: Teleoperators and Virtual Environments, 6(4), 355-385.

Burnell, K., Kurup, A., & Underwood, J. (2021). Social Media and Body Image: The Mutual Influence Between Social Media Use and Body Dissatisfaction. Journal of Social Psychology, 12, 1-15.

Coy-Dibley, I. (2016). Selfies, Sexts and Smartphones: The Mediation of Women's Self-Representation in Digital Culture. In T. Hill (Ed.), Digital Media and Society. London: SAGE Publications.

Elias, A. S., Gill, R., & Scharff, C. (2017). Aesthetic Labour: Beauty Politics in Neoliberalism. Gender, Work & Organization, 24(3), 299-313.

Festinger, L. (1954). A Theory of Social Comparison Processes. Human Relations, 7(2), 117-140.

Fisher, E. (2020). The Class Ceiling in the App Economy. In A. Sen (Ed.), Platform Capitalism. London: Palgrave Macmillan.

Fredrickson, B. L., & Roberts, T. (1997). Objectification Theory: Toward Understanding Women's Lived Experiences and Mental Health Risks. Psychology of Women Quarterly, 21(2), 173-206.

Haraway, D. (1991). A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late 20th Century. In Simians, Cyborgs, and Women: The Reinvention of Nature. New York: Routledge.

Ibanez-Sanchez, S., Orus, C., & Flavian, C. (2022). Exploring the Role of Instagram in the Image Creation of Women. Journal of Consumer Research, 49(2), 376-394.

Lavrence, C., & Cambre, C. (2020). Ambient Affordances of Filters: Transforming Practices of Photo-Editing in Social Media. Social Media + Society, 6(2), 1-14.

Miller, A., & McIntyre, A. (2022). The Filter Bubble: How Instagram’s Beauty Standards Impact Users. Journal of Media Studies, 34(1), 45-63.

Perloff, R. M. (2014). Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Sex Roles, 71(11-12), 363-377.

Pescott, C. (2020). Young People, Gender and Selfie Culture. Journal of Youth Studies, 23(1), 32-49.

Rajanala, S., Maymone, M. B. C., & Vashi, N. A. (2018). Selfies—Living in the Era of Filtered Photographs. JAMA Facial Plastic Surgery, 20(6), 443-444.

Rettberg, J. W. (2014). Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves. London: Palgrave Macmillan.

Rettberg, J. W. (2017). Surveillance and Self-Representation. Media and Communication, 5(3), 27-36.

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[anniedayne]

Week 8: AUGMENTED REALITY FILTERS

Most women want to appear beautiful in front of everyone, but if they can't be beautiful in real life, they can still live virtually online. With today's advanced technology, turning a woman into a completely different woman is an extremely simple task. Known as the first online beauty tools, Snapchat and Instagram have successfully created filters and now play a crucial role of popular culture that girls have come to rely on. According to a report, 76% of Snapchat users use AR filters daily, and 600 million people use them on Facebook or Instagram monthly (Bhatt, 2020).

These filters provide the function of changing one or more features of a person's body and face when they take a photo, it can make skin brighter, the face smaller, the eyes bigger, etc. In addition, some filters can also incorporate stickers or effects, such as dog face or flower wreath filters (once very popular among young people). Increasingly, filters are becoming more diverse and upgraded to make them look more natural and real. Therefore, this situation is increasingly increasing as young people become too virtual and always have to depend on filters, losing their true selves. Social networks have become so virtual that people easily get lost and don't know where to put their trust.

There is a girl shared "I remember the day the ‘beauty’ filter came out on Snapchat – the one that ever-so-slightly retouches skin, narrows noses, and gives doe eyes. The filter just barely changed my appearance, but changed it enough for me to notice that I looked ‘better’." She used the program differently after, like others, growing acclimated to the filtered snapshot of herself: "Gone were the days of using Snapchat to send ugly selfies." (Peres Martins 2017: 20). Therefore, it can be seen that next to the "beautiful side" that AR filter brings to users is still an "ugly side". Users' self-perception and, consequently, mental health can be affected by virtually altering their look (Javornik et al., 2021; Lee & Lee, 2021). "Selfie Hypomania" is a similar disorder where people feel physically disfigured when they take selfies that enhance their appearance and struggle with low self-esteem. (Maymone, Vashi, & Rajanala, 2018). AR filters may make this worse because they alter virtual objects in real time and with more realism. It is known to drive some individuals into cosmetic surgery in extreme circumstances (Hunt, 2019). However, social media may also have a good impact on mental health when used to express personal traits that are concealed or to help people figure out who they are (Choi & Sung, 2018; Yau, Marder, & O'Donohoe, 2020). As a result, there are several ways in which AR face filters may impact mental health.

References

Javornick, A., Marder, B., & Brahorst, J,B. (2022, March). Computers in Human Behavior. “What Lies behind the Filter?” Uncovering the Motivations for Using Augmented Reality (AR) Face Filters on Social Media and Their Effect on Well-Being. https://www.sciencedirect.com/science/article/abs/pii/S0747563221004490#preview-section-references

Javornik, A. (2021, November). Journal of Business Research. ScienceDirect. https://www.sciencedirect.com/science/article/abs/pii/S0148296321005312?via%3Dihub. Volume 136, page 284 - 292.

S. Bhatt. (2020). The big picture in the entire AR-filter craze

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Week 8: Face Filters

Definition of Filters

Filters, integral to contemporary visual culture and pioneered by platforms like Instagram, have expanded beyond image editing to broader applications in digital culture and academia. They encompass various domains and can augment content rather than simply removing undesirable elements (Rettberg, 2014).

In the beauty industry, face filters, described as the modern-age version of makeup (Olutoye, 2018), reinforce beauty ideals and trends, with cosmetic companies leveraging filters on platforms like Snapchat to promote products, capitalizing on their ability to deliver a fashionable ideal to a wide audience.

Despite their playful appeal, some users express concerns about the implications of these virtual makeovers, which often feature elements such as contoured skin, plump lips slicked with a matte color, thick, flawless eyebrows, and cheekbones glowing with highlighter — it's that airbrushed look that seems to only exist online. Gander considered it 'easy to blame' celebrities-turned-makeup-moguls like Kardashian for this 'homogenous' and 'high-maintenance… ideal' (Gander, 2017).

Different Types of Filters

Technological and cultural filters encompass various forms of mediation, influencing perceptions and behaviors. Kenneth Burke's concept of "terministic screens" illustrates how language filters understanding of reality, while cultural filters, seen in normative discursive strategies and technological mechanisms like social media filters, reflect and reinforce societal values, shaping actions and expression (Burke, 1968, p. 46). These filters, ingrained in societal expectations, also influence choices in representation. In photography, biases towards certain skin tones persisted due to technological and cultural norms, akin to Instagram filters, impacting self-perception (Roth, 2009).

Filters in photojournalism offer aesthetic appeal but raise concerns about emotional insulation. While filters can defamiliarize images, they also serve as tools for self-expression and reflection, with genre acting as another filter, imposing expectations on narratives shared through various mediums and influencing the portrayal of success, shaping online communities (Rettberg, 2014, pp. 30-31). Despite efforts to showcase progress, inverted narratives may lead to adverse effects like heightened depression or self-harm.

Problematic Effects

Filter use among women often evokes mixed feelings about their natural beauty, particularly when makeup-centric filters are involved, leading to frustrations over inappropriate designs and skin-whitening effects (Barker, 2020, p. 212). For instance, filters released on International Women's Day in 2017 garnered criticism for their gender-biased makeup designs, sparking social media backlash against Snapchat for perpetuating stereotypes about women in science.

Additionally, seemingly innocuous animal-themed filters can unexpectedly modify facial features, such as enlarging eyes and slimming faces to conform to stereotypical feminine proportions, prompting users to question the authenticity of their digitally altered appearances.

Beyond aesthetic concerns, the psychological consequences of prolonged exposure to such filters are significant, with some users experiencing detachment from their natural faces and likening the process to cosmetic surgery or virtual violence (Barker, 2020, p. 215). This phenomenon, termed "Snapchat dysmorphia," has led some users to seek real-world plastic surgery to resemble their filtered selves, highlighting broader mental health implications (Rajanala, Maymone & Vashi, 2018, p. 443).

The discrepancy between filtered selfies and unaltered mirror images can cause mild identity confusion, further exacerbating users' dissatisfaction with their natural appearance. The digitization of female appearances through apps like Perfect365 and Photoshop has reshaped societal beauty standards, leading to a phenomenon known as "Digitized Dysmorphia” (Coy-Dibley, 2016, p. 1).

This term describes the impact of digitally altering images on women's perceptions of their bodies and identities, reflecting a problematic relationship between women and their bodies influenced by societal pressures and technological advancements. Despite offering a semblance of control over self-presentation, digital editing often perpetuates narrow beauty standards, limiting opportunities for diverse expression and exacerbating the disconnect between online personas and authentic self-perception (Coy-Dibley, 2016, p. 5).

Essena O'Neill's experience sheds light on the pervasive influence of Digitized Dysmorphia in contemporary beauty culture, underscoring the need for critical examination and reform in addressing broader issues of gender inequality and the commodification of beauty (Coy-Dibley, 2016, p. 7).

Snapchat Case Study

Snapchat Filters

In 2015, Snapchat introduced Lenses, commonly referred to as face filters, which revolutionized users' ability to apply virtual accessories and tweak facial features using augmented reality technology, seamlessly integrating it into their daily routines (Barker, 2020, p. 207).

This feature fosters what can be termed as 'digital adornment', offering users a platform to express creativity and strengthen social bonds, similar to experimenting with cosmetics and fashion (Barker, 2017). These Lenses, the official term for Snapchat's filters, enable users to augment their selfies with amusing designs that instantly edit images within the camera's frame. Through Snapchat's advanced facial detection tool, these filters accurately identify and outline distinct facial characteristics, ensuring that virtual enhancements remain precisely aligned as users move (Vox, 2016). Within moments, users can experiment with different filters, capturing selfies in various formats and instantly sharing them with friends. Beyond simply adding virtual makeup, these filters also offer whimsical accessories like flower crowns and puppy snouts, while simultaneously refining facial features to present a flawless image (Barker, 2020, p. 208).

Brands using Snapchat Sponsored Filters

Trend forecaster Jess Smith noted cosmetic companies' response to the 'filtered face' trend (Gander, 2017). Beauty brands, like L'Oréal, Urban Decay, and Benefit, have capitalized on Snapchat's interface to deliver a fashionable ideal. L'Oréal's eyeliner ad aimed to engage Snapchatters playfully (Johnson, 2016).

Allure praised L'Oréal's 'Instagram-worthy' makeup filter for its ease (Hubbard, 2016). Urban Decay and Benefit followed suit with filters promoting lip color and brow products (Brown, 2016).

These ads reached millions of Snapchatters, with high interaction rates (Shorty Awards, 2017). Snapchat reported increased purchase intent for brands using sponsored filters (Snapchat Inc, 2015). Despite the emphasis on creativity and fun, some users are wary of the implications of these virtual makeovers.

Problematic Effects

Snapchat's filters have been critiqued for perpetuating a stereotypical form of beauty by digitally altering users' features, including thinning out the face, slimming and shortening the nose, enlarging the eyes, plumping the lips, and smoothing out the skin (Barker, 2020, p. 209).

This idealized standard is highly exclusionary, particularly affecting people of color who find their complexions unnaturally lightened. With billions of images shared daily by its 186 million users (Statista, 2018), Snapchat's filters have become a global phenomenon, raising questions about the consequences of making the fashionable beauty ideal instantly attainable and how women respond to automatic corrections aligning with a limited beauty standard. The widespread use of Snapchat's popular yet problematic Lenses underscores the mixed responses and abundant critiques surrounding these filters, prompting users to reflect on the powers of self-fashioning and challenge prevailing beauty standards.

References

Barker, J., 2017. Considering Snapchat filters as digital adornment. [Online] Available at: https://www.fashionstudiesjournal.org/notes/2017/7/2/considering-snapchat-filters-as-digital-adornment [Accessed 20th February 2024]. Barker, J., 2020. Making-up on mobile: The pretty filters and ugly implications of Snapchat. Fashion, Style & Popular Culture, Volume 7, pp. 207-221. Brown, R., 2016. Early reads on Snapchat lenses show success for Urban Decay and Benefit. [Online] Available at: https://wwd.com/business-news/marketing-promotion/snapchat-lenses-urban-decay-benefit-10473914/ [Accessed 20th February 2024]. Burke, K., 1968. Language as Symbolic Action: Essays on Life, Literature, and Method. Berkeley: University of California Press. Coy-Dibley, I., 2016. “Digitized Dysmorphia” of the female body: the re/disfigurement of the image. Palgrave Communications, 2(1). Gander, K., 2017. The history of 'Instagram' make-up: From contours, highlights to airbrushed skin. [Online] Available at: https://www.independent.co.uk/life-style/instagram-history-make-up-contours-highights-airbrush-skin-brows-big-lips-a7940501.html [Accessed 16th February 2024]. Health, R. L., 1986. Realism and Relativism: A Perspective on Kenneth Burke Hardcover. s.l.:Mercer University Press. Hubbard, L., 2016. Forget putting on makeup – just use this snapchat filter. [Online] Available at: https://www.allure.com/story/loreal-snapchat-filter [Accessed 20th February 2024]. Johnson, L., 2016. L’Oréal will add makeup to selfies as the first beauty brand Snapchat lens. [Online] Available at: https://www.adweek.com/performance-marketing/loreal-will-add-makeup-selfies-first-beauty-brand-snapchat-lens-171810/ [Accessed 20th February 2024]. Olutoye, F., 2018. Snapchat filters and makeup made me forget what my real face looked like. [Online] Available at: https://metro.co.uk/2018/01/11/snapchat-filters-and-makeup-made-me-forget-what-my-real-face-looked-like-7214287/ [Accessed 16th February 2024]. Rajanala, Maymone & Vashi, 2018. Selfies-Living in the Era of Filtered Photographs. JAMA Facial Plastic Surgery, 20(6), pp. 443-444. Rettberg, J. W., 2014. Filtered Reality. In: Seeing Ourselves Through Technology: How We Use Selfies, Blogs and Wearable Devices to See and Shape Ourselves. London: Palgrave Macmillan, pp. 20-32. Roth, L., 2009. Looking at Shirley, the Ultimate Norm: Colour Balance, Image Technologies, and Cognitive Equity. Canadian Journal of Communication, 34(1). Shorty Awards, 2017. Urban decay vice lipstick Snapchat lens. [Online] Available at: https://shortyawards.com/9th/urban-decay-vice-lipstick-snapchat-lens [Accessed 20th February 2024]. Snapchat Inc, 2015. A whole new way to see yourself(ie). [Online] Available at: https://newsroom.snap.com/a-whole-new-way-to-see-yourselfie [Accessed 20th February 2024]. Statista, 2018. Number of daily active Snapchat users from 1st quar- ter 2014 to 3rd quarter 2018 (in millions), s.l.: Statista. Vox, 2016. How Snapchat filters work. [Online] Available at: https://www.youtube.com/watch?v=Pc2aJxnmzh0 [Accessed 20th February 2024].

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#snapchatdysmorphia

Snapchat released Lenses in 2015 which began with goofy filters of dog ears and flower crowns but it has since introduced a way to see a different you with a slimmer nose, larger eyes or lips and a sharper jawline (Barker 2020, p. 207). These beautifying filters have since spread to every other social media platform. They have sparked controversy because the 'pretty' filter doesn't add anything new to your face, it just changes your features to fit the heteronormative standard of 'pretty' which is obviously very damaging to one's self-esteem. These filters produce unrealistic and skewed social expectations of women's bodies, which are impossible to naturally achieve in the first place (Coy-Dibley 2016). This has limited the ways people can authentically show themselves online.  It has also promoted the homogenous standards of feminine beauty that are created for a male and Western-dominated society, rolling back on any diversity that had previously been developed (Coy-Dibley 2016). Crawford (2023) discusses how filters have used people of colour's features as trends. She says that it's frustrating that the "exact features [she] sought to change growing up are features that white women appropriate now". Filters would make her nose and jaw smaller but make her lips bigger which she used to be made of fun for but the rise of lip filler has increasingly grown popular among white women. She worries that these Eurocentric beauty standards are going to make young girls of colour grow up insecure because of these filters as well as the lack of media representation already.

With a simple touch, users can "correct" (Barker 2020, p. 208)their faces and have been taking these new faces to cosmetic surgeons. Once upon a time patients would bring magazine covers to get procedures to look like the hottest celebrity at the time but they are now seeking consultations to "look like the filtered versions of themselves" (Rajanala, Maymone & Vashi 2018). This has been named 'Snapchat Dysmorphia' after multiple plastic surgeons had observed many clients "losing perspectives on what [they] actually look like" due to Snapchat and Instagram filters (Brucculieri 2018)

References-

Barker, J 2020, 'Making-up on mobile: The pretty filters and ugly implications of Snapchat', Fashion Style & Popular Culture,vol. 7, no. 1&2, pp. 207-221

Brucculieri, J 2018, 'Snapchat dysmorphia' points to a troubling new trend in plastic surgery, Huffington Post, viewed 26 April 2023, <https://www.huffpost.com/entry/snapchat-dysmorphia_n_5a8d8168e4b0273053a680f6>

Coy-Dibley, I 2016, '"Digitised dysmorphia" of the female body: the re/disfigurement of the image', Palgrave Communications, pp. 1-9

Crawford, S 2023, Opinion: Snapchat filters are pushing Eurocentric beauty standards for women of colour, Technician Online, viewed 26 April 2023, <https://www.technicianonline.com/opinion/opinion-snapchat-filters-are-pushing-eurocentric-beauty-standards-for-women-of-color/article_a106fdb2-9c5d-11ed-9c19-33b068f66dfe.html>

Rajanala, S, Maymone, MBC & Vashi NA 2018, 'Selfies - Living in the era of filtered photographs',  JAMA facial plastic surgery, vol. 20, no. 6, American Medical Association, United States, pp. 443-444

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The Not So Fun Side of Face Filters ...

Instagram Filters also known as Augmented Reality Filters are defined as “an interactive experience that allows us to put digital objects into a real-world environment”. (Raffaelli, 2023). This has been a recent trend growing on different social medias, with now Instagram, Snapchat, Facebook Messenger and TikTok all having the filter option (Filterious, 2023). With Snapchat being the original platform for face filters and A/R, popularity surrounding these filters arose worldwide with their release in 2016. (Joanna, 2022). After the success of Snapchats implication of these filters, Instagram released similar filters however a year later midway through 2017. (Pepe, 2022).

The sociological impacts that Instagrams Augmented Reality Filters have on young women are evident. Beside there being the positives of having the ability to change hair colours or add tattoos without permanent consequences. The negatives outweigh these, with effects including an overall lower Mood, self-objectification, negative self comparison and trends in plastic surgery (Rivas, 2022).

A lot of users particularly on TikTok aren't wearing any makeup whilst filming their videos and are instead seen using filters. Author Jessica Barker mentions how “Snapchat filters have become the modern-age version of makeup”, (J.Barker, 2018 - Page 211). She also mentioned how “Sculpting the face with makeup provides a sense of security for those wishing to retain control over their image, especially in an age when it is possible for nearly anyone to take another’s photo, digitally manipulate it and publish it online”, (J.Barker, 2018 - page 211). This brings in the idea that it has become normalised to edit photos before posting them online, as a way to control the image.

An example of these filters creating serious effect on society, is Snapchat Dysmorphia Theory. This theory, involves patients of cosmetic surgeons, seeking out certain surgery's to look like filtered versions of themselves (Ranjanala, Maymore & Vashi, 2018). This shows the true impact that these filters are having and brings in the idea of 'ideal beauty' standards controlling some of society.

To sum up this blog, I believe that face filters have reached a point of trends in beauty and plastic surgery and hopefully, as technology arises, these trends will too. Possibly A/R and face filters will be used for a better purpose in the future.

References:

Barker, Jessica. (2020). 'Making-up on mobile: The pretty filters and ugly implications of Snapchat'. Download 'Making-up on mobile: The pretty filters and ugly implications of Snapchat'. Fashion, Style & Popular Culture. 7. 207-221. 10.1386/fspc_00015_1.

Filterious. (2023). SHORT HISTORY OF SOCIAL MEDIA FILTERS – Filterious | Instagram & Facebook Filters | AR Filter Agency. Accessed 17/04/23.Available at: https://filterious.com/short-history-of-social-media-filters/#:~:text=In%202015%20snapchat%20filters%20came.

Joanna (2022). When Did Snapchat Filters Come Out. www.hapblog.com. Accessed 17/04/23. Available at: https://www.hapblog.com/when-did-snapchat-filters-come-out/.

Pepe, G. (2022). How to Use Instagram Face Filters. Jumper Media. Accessed 17/04/23. Available at: https://jumpermedia.co/how-to-use-instagram-face- filters/#:~:text=On%20May%2016th%2C%202017%20Instagram.

Perloff, R. (2014). Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research. Accessed 17/04/23. Sex Roles, 71(11-12), pp.363–377. doi:https://doi.org/10.1007/s11199-014-0384-6.

Raffaelli, P. (2021). 16 Brilliant Benefits of Branded AR Filters In 2023. Gloam.io. Accessed 17/04/23. Available at: https://www.gloam.io/post/16-brilliant-benefits-of-branded-ar- filters#:~:text=What%20is%20an%20AR%20Filter.

Rivas, G. (2021). The Mental Health Impacts of Beauty Filters on Social Media Shouldn’t Be Ignored — Here’s Why. InStyle. Accessed 17/04/23. Available at: https://www.instyle.com/beauty/social-media-filters-mental-health. S.Rajanala, B.Mayra. Maymone, and A.Neelam Vashi. (2018). Selfies—Living in the Era of Filtered Photographs. JAMA Facial Plastic Surgery. http://doi.org/10.1001/jamafacial.2018.0486 - https://www.liebertpub.com/doi/10.1001/jamafacial.2018.0486

[drsanketekhande]

Dr. Sanket Ekhande – The Leading Plastic Surgeon in Vashi

When it comes to enhancing your appearance or addressing medical concerns through surgery, finding the right specialist is essential. In Vashi, Dr. Sanket Ekhande stands out as a highly skilled and respected plastic surgeon. With his extensive training and dedication to delivering the best results, Dr. Ekhande has become the go-to Plastic Surgeon in Vashi for both aesthetic and reconstructive procedures.

Who is Dr. Sanket Ekhande?

Dr. Sanket Ekhande is a board-certified plastic surgeon with a rich academic and professional background. After completing his M.B.B.S., Dr. Ekhande pursued specialized training in plastic surgery, obtaining his M.S. in General Surgery and M.Ch. in Plastic Surgery from prestigious institutions. His passion for the field has led him to become an expert in both cosmetic and reconstructive procedures, making him the premier Plastic Surgeon in Vashi.

Comprehensive Plastic Surgery Services

Whether you're looking for cosmetic enhancements or need reconstructive surgery due to injury or illness, Dr. Ekhande offers a wide range of services. His expertise covers multiple areas, including:

Cosmetic Surgery: Dr. Ekhande specializes in procedures like rhinoplasty (nose reshaping), liposuction, tummy tucks, facelifts, and breast augmentations. His ability to tailor each procedure to the individual needs of his patients ensures that you achieve the best aesthetic results possible.

Reconstructive Surgery: If you’ve experienced trauma, burns, or have congenital deformities, Dr. Ekhande provides state-of-the-art reconstructive surgery to restore both function and appearance. His expertise extends to hand surgery, microsurgery, and post-cancer breast reconstruction.

With such a broad spectrum of services, it’s no wonder Dr. Sanket Ekhande has earned his reputation as a top Plastic Surgeon in Vashi.

Why Choose Dr. Sanket Ekhande?

When considering plastic surgery, it’s important to choose a surgeon who combines skill, experience, and compassion. Dr. Sanket Ekhande excels in all three areas. His focus on patient care ensures that each person receives personalized treatment from the initial consultation to post-operative recovery. His approach is rooted in understanding the unique goals and concerns of each patient, which enables him to create customized surgical plans that deliver natural-looking and satisfying results.

Advanced Techniques and Cutting-Edge Technology

Dr. Ekhande’s clinic in Vashi is equipped with the latest technology to ensure safety and precision in every procedure. Whether it's minimally invasive techniques for quicker recovery or advanced microsurgical procedures for complex cases, you can trust that Dr. Ekhande utilizes the most up-to-date practices in the field of plastic surgery. As a renowned Plastic Surgeon in Vashi, he continually updates his knowledge and skills, ensuring his patients benefit from the latest advancements in the field.

Commitment to Patient Safety and Comfort

Patient safety and satisfaction are Dr. Sanket Ekhande’s top priorities. He is dedicated to providing a safe and comfortable environment for all his patients. From the moment you step into his clinic to the post-surgery follow-ups, you’ll experience top-tier care. Dr. Ekhande ensures that all your questions are answered, and you fully understand the risks and benefits associated with any procedure.

A Trusted Name in Vashi

Over the years, Dr. Sanket Ekhande has built a strong reputation in Vashi, with numerous satisfied patients praising his exceptional surgical outcomes and warm bedside manner. His commitment to excellence has made him a trusted name and one of the most sought-after Plastic Surgeons in Vashi.

Conclusion

If you're considering plastic surgery in Vashi, look no further than Dr. Sanket Ekhande. His combination of expertise, compassionate care, and state-of-the-art techniques makes him the ideal choice for anyone seeking aesthetic or reconstructive procedures. Trust your transformation to the best Plastic Surgeon in Vashi and experience the confidence that comes with exceptional results.

Ready to Transform Your Appearance with Dr. Sanket Ekhande, the Leading Plastic Surgeon in Vashi?

Take the first step towards achieving your aesthetic goals today! Book an appointment with the top Plastic Surgeon in Vashi by tapping below:

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[drvinodvij]

Achieve Your Ideal Body: Advanced Laser Lipolysis and Weight Loss Surgery with Dr. Vinod Vij in Navi Mumbai 

In today's fast-paced world, maintaining an ideal body weight can be challenging. Whether due to genetics, lifestyle, or other factors, excess fat can accumulate, posing health risks and affecting self-esteem. Weight Loss Surgery in navi mumbai,navi mumbai, Vashi, Nerul, Belapur particularly advanced procedures like liposuction and laser lipolysis, offers an effective solution for those struggling with stubborn fat deposits. Dr. Vinod Vij, a leading plastic and cosmetic surgeon in navi mumbai, Vashi, Nerul, Belapur, provides expert services in these cutting-edge fat removal techniques.

Understanding Weight Loss Surgery

Weight loss surgery, also known as bariatric surgery, encompasses various procedures designed to help individuals achieve significant weight loss. These surgeries are typically recommended for those who have not been successful with traditional weight loss methods like diet and exercise. While bariatric surgery primarily focuses on reducing the size of the stomach or altering the digestive process, cosmetic procedures like liposuction and laser lipolysis target the removal of fat from specific areas of the body.

Liposuction Surgery

Liposuction is one of the most popular and effective fat removal surgeries. It involves the surgical removal of fat deposits through suction. This procedure can be performed on various parts of the body, including the abdomen, thighs, buttocks, arms, and neck. Dr. Vinod Vij specializes in liposuction surgery, offering personalized treatment plans to achieve optimal results.

The Liposuction Procedure

During liposuction, small incisions are made in the targeted areas, and a thin tube called a cannula is inserted. The cannula is connected to a vacuum that suctions out the fat. The procedure can be performed under local or general anesthesia, depending on the extent of the surgery and the patient's preference. Dr Vinod Vij ensures minimal scarring and a smooth recovery process by using advanced techniques and equipment.

Benefits of Liposuction

Effective Fat Removal: Liposuction removes stubborn fat deposits that are resistant to diet and exercise.

Targeted Results: The procedure can be customized to target specific areas, enhancing body contour and proportions.

Quick Recovery: With modern techniques, liposuction has become less invasive, reducing recovery time.

Improved Confidence: Achieving a more sculpted and toned appearance can significantly boost self-esteem and body image.

Fast, Visible Results: Unlike traditional weight loss methods, liposuction provides rapid, noticeable results, allowing you to enjoy your new physique sooner.

Localized Fat Removal: Liposuction precisely targets and removes localized fat deposits, resulting in a more proportionate physique and enhanced body contours.

Boost in Confidence: By eliminating excess fat and enhancing your figure, liposuction can significantly boost your self-esteem and body image.

Advanced Laser Lipolysis

Advanced Laser Lipolysis, also known as laser-assisted liposuction or SmartLipo, is a minimally invasive fat removal technique that uses laser energy to liquefy fat cells before they are suctioned out. This advanced procedure offers several advantages over traditional liposuction, making it a popular choice among patients seeking fat removal surgery.

The Laser Lipolysis Procedure

Laser lipolysis involves the use of a laser fiber inserted through a small incision. The laser energy targets fat cells, breaking them down and making them easier to remove. Additionally, the heat from the laser stimulates collagen production, promoting skin tightening and improving overall results. Dr. Vinod Vij uses state-of-the-art laser technology to ensure precise and effective Best Fat Removal Surgery with minimal discomfort and downtime.

Benefits of Laser Lipolysis

Minimally Invasive: Smaller incisions and less tissue trauma result in quicker recovery and reduced risk of complications.

Skin Tightening: The laser stimulates collagen production, leading to firmer, more youthful-looking skin.

Enhanced Precision: Laser technology allows for more accurate targeting of fat cells, improving overall contouring results.

Reduced Downtime: Patients typically experience less bruising and swelling, allowing them to return to normal activities sooner.

Choosing Dr. Vinod Vij for Fat Removal Surgery

Dr Vinod Vij - Cosmetic and Plastic surgeon. Experience 25+ years, Dr Vij carries out procedures of plastic surgeons in navi mumbai, Vashi, Nerul, Belapur.

Dr. Vinod Vij is a highly experienced plastic and cosmetic surgeon in navi mumbai, Vashi, Nerul, Belapur, renowned for his expertise in fat removal procedures. With a commitment to patient safety and satisfaction, Dr. Vij offers comprehensive consultations to understand each patient's unique needs and goals. His personalized approach ensures that every patient receives the most suitable treatment plan for their body type and desired outcomes.

Weight Loss Surgery in navi mumbai, including liposuction and advanced laser lipolysis, offers effective solutions for individuals seeking to eliminate stubborn fat deposits and improve their body contours. Dr. Vinod Vij, a leading plastic and cosmetic surgeon in Navi Mumbai, provides expert care and personalized treatment plans to help patients achieve their desired results. With his advanced techniques and patient-centered approach, Dr. Vij ensures that each patient receives the highest standard of care and achieves a more confident, sculpted appearance. If you're considering fat removal surgery, Dr. Vinod Vij is your trusted partner in transforming your body and enhancing your quality of life.

Clinique ashetica - Vashi & Nerul, Apollo hospital - Belapur in Navi Mumbai

Google Directions:  Vashi – Clinique Asthetica   

                                  Seawoods – Clinique Asthetica

                                 Consultant - Apollo Hospital              

For more info about the doctor, visit the website:

For Appointments call on 9819414276

[janineblogs2]

Week 7: Face Filters

It is no surprise that beauty or face filters have become a norm when scrolling through social media sites such as Instagram or Facebook, and with the pandemic lockdown in 2020, this has only amplified screen time online. Face filters apply “virtual accessories and modify facial features, enabling users to incorporate augmented reality into their daily practice” (Barker 2017). Although, many face filters can be fun and entertaining and used in a positive and comical sense, society is beginning to see more beautification edits using apps like Facetune, which are becoming detrimental to our self-confidence and mental health.

An interesting quote pulled from a Women’s Health article (Rodulfo 2020) by 21-year-old Alec Bayot stated that:

The ‘Instagram face’ def makes me think of getting lip fillers… it’s crazy how much it makes me rethink my appearance.

Bayot also used the words “digital Play-Doh” to describe how editing apps allow users to mold, pinch and add volume to wherever they desire, and this process, despite seeming harmless in the beginning, can easily spiral into obsessive tendencies. “Nowadays women not only feel pressured to compete with socially generated beauty standards, but to compete with their own image too…to attain the unattainable” (Coy-Dibley 2015, p. 2). According to Leon Festinger’s social comparison theory (1954), “when unable to evaluate ourselves directly, we seek to satisfy this need for self-evaluation through comparison with other people” (Grogan, 2008: 118) and this, paired with the heavy use of face filters may lead to the manifestation of digitised dysmorphia. Coy-Dibley (2015, p. 2) defines that digitised dysmorphia is “shaped collectively by societal pressures, constructs of beauty and the technology presently available to attain these standards.”

Whilst scrolling through Facebook this week, I came across a video uploaded by VICE Lifethat highlights this concept of digitised dysmorphia through face filters. I found it very interesting that “previously, patients would bring images of celebrities to their consultations... [however, now they are] seeking out cosmetic surgery to look like filtered versions of themselves” (Rajanala et al. 2018). Overall, beauty filters have contributed to digitised dysmorphia over time by placing an unattainable pressure upon society and particularly women, to look a certain way in order to conform to today’s beauty standards. Although, this is the sad reality, I don’t think face filters will be seeing a decline in user participation anytime soon.

Here is the link to the VICE Life video below:

https://www.youtube.com/watch?v=5ZOpLpSNW6c

References:

Barker, J 2020, ‘Making-up on mobile: The pretty filters and ugly implications of Snapchat’, Intellect Limited, vol. 7, no. 2 & 3, pp. 207-221.

Coy-Dibley, I 2016, ‘Digitised dysmorphia of the femalebody: the re/disfigurement of the image’, Palgrave Communications, 2:16040 doi: 10.1057/palcomms.2016.40.

Rodulfo, K 2020, “It’s Easier Than Ever To Make A New Face On Social Media. But Is It Killing Your Confidence?,” Women’s Health, Women’s Health, viewed 23 April, 2021, <https://www.womenshealthmag.com/beauty/a33264141/face-filters-mental-health-effect/>.

Susruthi Rajanala, Maymone, MBC & Neelam Vashi 2018, “Selfies—Living in the Era of Filtered Photographs,” ResearchGate, American Medical Association, viewed 23 April, 2021, <https://www.researchgate.net/publication/326796822_Selfies-Living_in_the_Era_of_Filtered_Photographs>.

‌ VICE Life 2018, “I Got Surgery to Look Like My Snapchat and Facetune Selfies,” YouTube, viewed 23 April, 2021, <https://www.youtube.com/watch?v=5ZOpLpSNW6c>.

[emmarahilly]

week 7: Beauty Filters

If you were to log into Instagram or Snapchat today, there is a very high chance that you would see someone using a filter. It is a common practice, on these social media platforms especially, to use a face filter to change, alter or enhance features of the face by simply using this technology. Although filters may be seen as purely for entertainment and fun, they are actually causing harmful issues in regard to self-confidence and “digitised dysmorphia” (Coy-Dibley 2016). Digitised dysmorphia is a term used by Isabelle Coy-Dibley in her article “Digitized dysmorphia of the female body: The re/disfigurement of the image”, to describe a body dysmorphia that is “shaped collectively by societal pressures, constructs of beauty and the technology presently available to attain these standards” (Coy-Dibley 2016, p.2). A filter is an example of one of the technologies as it is available to attain and create the desired facial features that societal constructs have pressured females to appear with. Some of the most common changes a beauty filter makes to one’s face is blurring out pores, enlarging eyes, slimming nose, sharper jawline, longer eyelashes and bigger lips (Rodulfo 2020). This is clearly outlining the beauty standards that are placed on women today and how these filters are emphasising these standards further. 

This has even changed the process of getting plastic and cosmetic surgery. Before filters and beauty apps such as Facetune, patients seeking surgery “would bring images of celebrities to their consultations to emulate their attractive features…patients (are now) seeking out cosmetic surgery to look like filtered versions of themselves” (Rajanala, Maymone and Vashi 2018). Although this may be seen as beneficial for surgeons as they have a clearer image of what their patient wants, it has actually caused further issues with some patient requests simply being impossible, such as bigger eyes. Therefore, filters on social media have contributed to digitised dysmorphia, as people, in particular women, are compelled to look a certain why by society in which using these filters further articulates modern beauty standards.

GIF, Instagram influencer Cindy Kimberly using a face filter and posting on social media to her enormous number of followers. The model/influencer has 6.6 million instagram followers (as of April 22 2021). 

References: 

Coy-Dibley, I 2016. “Digitised Dysmorphia” of the female body: The re/disfigurement of the image. Palgrave Communications.

Rajanala, S., Maymone, M., & Vashi, N. A. 2018. Selfies-Living in the Era of Filtered Photographs.

Rodulfo, K 2020.

It’s Easier Than Ever To Make A New Face On Social Media. But Is It Killing Your Confidence?

Women’s Health.

https://www.womenshealthmag.com/beauty/a33264141/face-filters-mental-health-effect/

[garciaiiijosef]

BDD: What is it?

Society has always been fascinated with beauty standards. People’s perception of beauty is influenced by societal factors and also nature itself. This influence and fascination with beauty can lead to dissatisfaction with one’s appearance which is commonplace in contemporary society. It is possible for some people to rid themselves of these dissatisfactions through cosmetic surgery which can improve self-esteem and self-image. However, it is possible for someone to be too dissatisfied with their image that nothing they do will change that dissatisfaction. According to Dr. Neelam A. Vashi in his article, “Body dysmorphic disorder (BDD)… is the impairing preoccupation with a nonexistent or minimal flaw in appearance” (2016). It is this obsession with a perceived flaw that can take control over an individual’s life which can have mental, sociological, and physical effects. There is not just one form of BDD either, there are multiple subgroups/types.