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omshinde5145 · 19 days
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Connected Vehicles Market Size, Share Analysis, Key Companies, and Forecast To 2030
The Connected Vehicles Market was valued at USD 59.8 billion in 2023-e and will surpass USD 182.8 billion by 2030; growing at a CAGR of 17.3% during 2024 - 2030. The report focuses on estimating the current market potential in terms of the total addressable market for all the segments, sub-segments, and regions.
In the process, all the high-growth and upcoming technologies were identified and analyzed to measure their impact on the current and future market. The report also identifies the key stakeholders, their business gaps, and their purchasing behavior. This information is essential for developing effective marketing strategies and creating products or services that meet the needs of the target market.
Get a Sample Report: https://intentmarketresearch.com/request-sample/connected-vehicles-market-3311.html
Understanding Connected Vehicles
Vehicle-to-Vehicle (V2V) Communication: Cars can share information about speed, position, and heading, which helps in preventing collisions and improving traffic flow.
Vehicle-to-Infrastructure (V2I) Communication: Vehicles interact with road infrastructure like traffic lights and road signs to enhance safety and efficiency.
Infotainment and Navigation: Drivers and passengers can enjoy real-time traffic updates, streaming services, and hands-free communication.
Remote Diagnostics and Over-the-Air (OTA) Updates: Vehicle health monitoring and software updates can be performed remotely, ensuring optimal performance and security.
Market Dynamics
The global connected vehicles market is witnessing robust growth, driven by several key factors:
Safety and Regulatory Mandates: Governments worldwide are implementing stringent safety regulations that necessitate the adoption of advanced driver assistance systems (ADAS) and connectivity solutions.
Consumer Demand for Convenience and Efficiency: Modern consumers expect seamless connectivity in all aspects of their lives, including their vehicles. This demand drives automakers to integrate advanced infotainment and navigation systems.
Technological Advancements: The rapid development of 5G technology and the Internet of Things (IoT) is enhancing vehicle connectivity, making it faster and more reliable.
Emergence of Autonomous Vehicles: The push towards autonomous driving relies heavily on vehicle connectivity to ensure safe and efficient operation.
Key Players and Innovations
Several automotive giants and tech companies are leading the charge in the connected vehicles market. Companies like Tesla, General Motors, Ford, and BMW are at the forefront, continuously innovating and integrating new technologies. Key innovations driving the market include:
5G Connectivity: The rollout of 5G networks is a game-changer, offering high-speed, low-latency communication essential for real-time data exchange between vehicles and infrastructure.
Edge Computing: By processing data closer to the source, edge computing reduces latency and enhances the performance of connected vehicle systems.
Artificial Intelligence (AI): AI is critical for developing advanced driver assistance systems, predictive maintenance, and personalized in-car experiences.
Blockchain Technology: Ensuring data security and privacy, blockchain can play a pivotal role in safeguarding the vast amounts of data generated by connected vehicles.
Get an insights of Customization: https://intentmarketresearch.com/ask-for-customization/connected-vehicles-market-3311.html
Challenges and Opportunities
While the connected vehicles market is poised for significant growth, it faces several challenges:
Cybersecurity Threats: As vehicles become more connected, they also become more vulnerable to cyber-attacks. Ensuring robust cybersecurity measures is paramount.
Infrastructure Development: The full potential of connected vehicles can only be realized with the development of smart infrastructure, which requires substantial investment.
Data Privacy Concerns: With vast amounts of data being collected, issues around data privacy and ownership need to be addressed.
Despite these challenges, the opportunities are immense. The connected vehicles market holds the promise of:
Enhanced Road Safety: Reduced accidents and improved emergency response through real-time data sharing.
Improved Traffic Management: Alleviating congestion and optimizing traffic flow with intelligent transportation systems.
Environmental Benefits: Reducing emissions through efficient route planning and vehicle-to-infrastructure communication.
The Road Ahead
The future of the connected vehicles market is bright, with continued advancements in technology set to unlock new possibilities. The integration of connectivity in vehicles is not just enhancing the driving experience but is also paving the way for a future where autonomous driving is a reality. As we drive into this future, the collaboration between automakers, tech companies, and governments will be crucial in addressing challenges and maximizing the potential of connected vehicles.
In conclusion:
The connected vehicles market is on a transformative journey, reshaping the automotive landscape. With safety, convenience, and efficiency at its core, it promises to drive us into a smarter, more connected future.
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excelforeusa · 1 month
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The Evolution of OTA Software Updates: Enhancing Connectivity and User Experience
Over-The-Air (OTA) software updates have transformed how devices receive and implement updates, contributing to improved connectivity, user experience, and operational efficiency. This article delves into the evolution, benefits, challenges, and future trends of OTA software updates.
Evolution of OTA Software Updates
Early Adoption: Initially used in mobile phones for firmware updates, OTA capabilities have expanded to diverse industries including automotive, IoT, consumer electronics, and healthcare.
Technological Advancements: Integration of secure communication protocols (HTTPS, MQTT, etc.), cloud-based management platforms, and encryption methods have enhanced OTA software update reliability and security.
Benefits of OTA Software Updates
Enhanced Connectivity: Facilitates seamless updates over wireless networks, ensuring devices are always up-to-date without physical intervention.
Improved User Experience: Reduces downtime and disruption by deploying updates in the background, enhancing device performance and stability.
Cost Efficiency: Minimizes operational costs associated with manual updates and recalls, while optimizing resource allocation.
Challenges and Considerations
Security Concerns: Ensuring OTA protocols are secure against cyber threats and unauthorized access, maintaining data integrity and user privacy.
Compatibility Issues: Testing updates across diverse device models, hardware configurations, and software versions to ensure compatibility and reliability.
Industry Applications
Automotive Sector: Enables remote updates for vehicle software, enhancing safety features, infotainment systems, and autonomous driving capabilities.
IoT Devices: Smart home appliances, industrial sensors, and healthcare devices benefit from OTA updates for functionality enhancements and security patches.
Future Trends
Edge Computing: Leveraging edge devices for faster and localized OTA updates, reducing latency and enhancing real-time responsiveness.
AI-Driven Automation: Using machine learning algorithms to predict update requirements, optimize deployment schedules, and improve user interaction.
Conclusion
OTA software updates represent a critical component of modern device management strategies, enabling organizations to deliver secure, efficient, and user-friendly experiences. As technology continues to evolve, OTA capabilities will play an increasingly integral role in enhancing connectivity, optimizing performance, and meeting the dynamic demands of global markets.
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spookysaladchaos · 6 months
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Automotive OTA Upgrade Solution, Global Market Size Forecast, Top 10 Players Rank and Market Share
Automotive OTA Upgrade Solution Market Summary
Automotive OTA (Over-The-Air) Upgrade Solution refers to a system or technology that enables the remote and wireless updating of software and firmware in vehicles. This technology allows automakers to deliver updates and improvements to various electronic systems within a vehicle, such as the infotainment system, engine control unit (ECU), safety features, navigation systems, and more, without requiring physical access to the vehicle.
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According to the new market research report "Global Automotive OTA Upgrade Solution Market Report 2023-2029", published by QYResearch, the global Automotive OTA Upgrade Solution market size is projected to grow from USD 5978.35 million in 2023 to USD 10264.57 million by 2029, at a CAGR of 9.43% during the forecast period.
Figure.   Global Automotive OTA Upgrade Solution Market Size (US$ Million), 2023-2029
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Above data is based on report from QYResearch: Global Automotive OTA Upgrade Solution Market Report 2023-2029 (published in 2023). If you need the latest data, plaese contact QYResearch.
Figure.   Global Automotive OTA Upgrade Solution Top 10 Players Ranking and Market Share (Ranking is based on the revenue of 2022, continually updated)
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Above data is based on report from QYResearch: Global Automotive OTA Upgrade Solution Market Report 2023-2029 (published in 2023). If you need the latest data, plaese contact QYResearch.
This report profiles key players of Automotive OTA Upgrade Solution such as Robert Bosch GmbH,lnfineon Technologies,NXP Semiconductors,Harman International,Continental AG,Delphi Automotive,KPIT,Blackberry,Infopulse,Elektrobit
In 2022, the global top five Automotive OTA Upgrade Solution players account for 38.67% of market share in terms of revenue. Above figure shows the key players ranked by revenue in Automotive OTA Upgrade Solution.
Market Drivers:
1. Software update requirements: In recent years, more and more software and electronic control units (ECUs) have been embedded in cars, and vehicle manufacturers need an effective way to update and manage these software to meet the rapid changes in the market and consumer demand.
2. User experience: Providing OTA upgrades can improve the user experience of the vehicle, allowing car owners to easily obtain the latest features and improvements without having to go to the dealer for updates.
3. Security vulnerability repair: OTA upgrades enable automakers to quickly respond to discovered security vulnerabilities and provide timely security patches, helping to ensure the safety of vehicles and passengers.
4. Cost-effectiveness: Through OTA upgrades, manufacturers can avoid recall costs, reduce maintenance and update costs, and improve overall operational efficiency.
5. Technological innovation: OTA upgrades promote innovation in vehicle technology, adding new functions and improvements to vehicles, such as autonomous driving functions, entertainment system upgrades, etc.
Restraint:
1. Security and privacy issues: Vehicle OTA updates involve security and privacy risks, including security vulnerabilities that may result from hacker attacks, as well as privacy issues during data transmission and storage.
2. Network connection reliability: OTA upgrade relies on stable wireless network connection. In some areas or poor network environments, the upgrade process may be interrupted or failed.
3. Hardware compatibility: Some older models may not have sufficient hardware performance to support new software and functions, which may limit the scope of OTA upgrades.
4. Regulations and compliance: In some regions, regulations and compliance requirements may impose certain restrictions and requirements on the implementation of OTA upgrades.
5. User acceptance: Some car owners may be skeptical about remote updates, worried about possible problems or not wanting to perform software updates without dealer supervision.
About The Authors
Yaping Zhao - Lead Author
About QYResearch
QYResearch founded in California, USA in 2007.It is a leading global market research and consulting company. With over 16 years’ experience and professional research team in various cities over the world QY Research focuses on management consulting, database and seminar services, IPO consulting, industry chain research and customized research to help our clients in providing non-linear revenue model and make them successful. We are globally recognized for our expansive portfolio of services, good corporate citizenship, and our strong commitment to sustainability. Up to now, we have cooperated with more than 60,000 clients across five continents. Let’s work closely with you and build a bold and better future.
QYResearch is a world-renowned large-scale consulting company. The industry covers various high-tech industry chain market segments, spanning the semiconductor industry chain (semiconductor equipment and parts, semiconductor materials, ICs, Foundry, packaging and testing, discrete devices, sensors, optoelectronic devices), photovoltaic industry chain (equipment, cells, modules, auxiliary material brackets, inverters, power station terminals), new energy automobile industry chain (batteries and materials, auto parts, batteries, motors, electronic control, automotive semiconductors, etc.), communication industry chain (communication system equipment, terminal equipment, electronic components, RF front-end, optical modules, 4G/5G/6G, broadband, IoT, digital economy, AI), advanced materials industry Chain (metal materials, polymer materials, ceramic materials, nano materials, etc.), machinery manufacturing industry chain (CNC machine tools, construction machinery, electrical machinery, 3C automation, industrial robots, lasers, industrial control, drones), food, beverages and pharmaceuticals, medical equipment, agriculture, etc.
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tatatechnologies · 6 months
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Software Defined Vehicles (SDV) — Shift in Vehicle Cybersecurity
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This evolution enhances safety, comfort, and connectivity features, providing a richer and more personalized driving experience. Unlike hardware functionally defined traditional vehicles, SDVs can be updated over the air (OTA), enabling continuous enhancements and the addition of new functionalities and security measures without needing physical changes. The market for SDVs is expected to reach an impressive USD 210.88 billion by 2032, highlighting the opportunity for OEMs to transform the automotive industry.
The transition to SDVs offers multiple benefits, including the simplification of vehicle architectures and a reduction in manufacturing costs. These improvements are made possible by optimizing electrical and electronic layouts and adopting High-Performance Computing (HPC) to eliminate outdated wiring and Electronic Control Units (ECUs). This technological leap forward is set to fuel innovation in creating connected, intelligent, self-driving electric vehicles. Furthermore, the introduction of vehicle operating systems and open API interfaces allows manufacturers to unlock new revenue streams through the provision of additional services. SDVs also promise to enhance the driving experience through regular software updates and the use of cloud-based virtual target units (ECU~HPC) for software (function/features) developments and validation tools to speed up the time to market for new vehicle features.
The shift towards SDVs transforms the cybersecurity landscape from focusing solely on physical components and basic electronic interfaces to addressing a broader spectrum of digital threats. The complexity of SDVs, potentially comprising over 100 million lines of code, and their integration into the Internet of Things (IoT), exposes them to various cyber threats. These include data breaches, remote hijacking, and vulnerabilities affecting software updates, and vehicle sensors. Open APIs, backend systems as well as customer privacy and connected devices in SDVs also need robust cybersecurity frameworks that cover both their hardware and software aspects.
The balancing act between ensuring robust security measures and maintaining user privacy becomes a critical issue that demands thoughtful consideration. This shift necessitates a comprehensive approach to security, focusing on the entire ecosystem, including the vehicle’s software, data privacy, and secure communication channels. The scarcity of skilled professionals who can effectively implement and manage cybersecurity measures for SDVs further aggravates these critical challenges.
In response, automakers are adopting best practices from the software industry, like DevSecOps and closed-loop security processes, which integrate security at the initial stages of development. The vision of transforming vehicles into “computers on wheels” involves deploying real-time software updates to address vulnerabilities swiftly. Advanced artificial intelligence (AI) and machine learning (ML) algorithms are being utilized to predict and prevent security breaches effectively. Continuous monitoring and quick response to security incidents are crucial in protecting both the vehicle and user data from unauthorized access and misuse, ensuring privacy and compliance with data protection regulations.
Looking ahead, Accenture’s estimate that revenue from digitally-enabled services in the automotive sector will rise to US$3.5 trillion by 2040 brings to the fore the importance of SDVs. The journey towards fully realizing the potential of Software Defined Vehicles hinges on successfully navigating the complex landscape of vehicle cybersecurity. It requires a multifaceted strategy that incorporates security within the design, in-depth defence protocols, continuous risk management processes, and a comprehensive cybersecurity management system at the business level.
The automotive industry is being redefined by vehicle cybersecurity as it progresses rapidly towards software-defined vehicles that enhance user security and data privacy. This shift will ultimately usher in a new era of automotive excellence and digital intelligence.
Original source: https://www.tatatechnologies.com/media-center/software-defined-vehicles-sdv-shift-in-vehicle-cybersecurity/
Jhenu Subramaniam, Cybersecurity Solutions Architect at Tata Technologies
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ama2024 · 7 months
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https://www.advancemarketanalytics.com/reports/38456-global-autonomous-cars-market
Autonomous Cars Market to See Strong Investment Opportunity
Advance Market Analytics released a new market study on Global Autonomous Cars Market Research report which presents a complete assessment of the Market and contains a future trend, current growth factors, attentive opinions, facts, and industry validated market data. The research study provides estimates for Global Autonomous Cars Forecast till 2029*.
An autonomous car is refer as a vehicle which can guide automatically by itself without any human conduction. This type of vehicle has become a concrete reality and may cover the way for future systems where computers has take over the art of driving. An autonomous car has various name like it is also known as driverless car, self-driving car or robot car
Key Players included in the Research Coverage of Autonomous Cars Market are:
Microsoft (United States), Apple (United States), Cisco (United States), IBM (United States), Uber (United States), Mercedes-Benz (Germany), Google (United States), Toyota (Japan), Nissan (Japan), Volvo (Sweden)
What's Trending in Market: Increasing development and introduction of HD maps OTA updates for automotive related software Rising IoT integration which is powered by AI technology in automotive industry Growing R&D funding of autonomous cars
Challenges: Privacy and security theft related issue and lack of proper infrastructure which is needed to support autonomous cars, poses several challenges for manufacturers
Opportunities: Rising acceptance of autonomous vehicles by several governments is expected to boost the rising industrial applications Growing development of autonomous fleet services of cab and parcel delivery
Market Growth Drivers: Rising incidences of road accidents, and increase in the demand for automation Growth of the mobility as a service (MaaS) sector is predicted to provide an impetus to the market
The Global Autonomous Cars Market segments and Market Data Break Down by Type (Fully-Autonomous Cars, Semi-Autonomous Cars), Application (Passenger Cars, Public Transportation, Commercial Applications, Air Taxis), Value Chain (Original Equipment Manufacturers (OEMs), Telecom Companies, Infrastructure Providers, Online Services Providers, Software & Services Providers, High-Tech Device Manufacturers), Component (Development Tools, Processing Units/Platforms, Sensors, Connectivity Solutions, Mapping Solutions, Security & Safety Devices, Autonomous Solutions), End User (Civil Use, Business, Military and defence)
Get inside Scoop of the report, request for free sample @: https://www.advancemarketanalytics.com/sample-report/38456-global-autonomous-cars-market
To comprehend Global Autonomous Cars market dynamics in the world mainly, the worldwide Autonomous Cars market is analyzed across major global regions. AMA also provides customized specific regional and country-level reports for the following areas.
• North America: United States, Canada, and Mexico.
• South & Central America: Argentina, Chile, Colombia and Brazil.
• Middle East & Africa: Saudi Arabia, United Arab Emirates, Israel, Turkey, Egypt and South Africa.
• Europe: United Kingdom, France, Italy, Germany, Spain, Belgium, Netherlands and Russia.
• Asia-Pacific: India, China, Japan, South Korea, Indonesia, Malaysia, Singapore, and Australia.
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alicesara611 · 9 months
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OTA Testing Service Market Forecast: By 2023 to 2030 and Beyond
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The global OTA testing service market is poised for substantial growth, with estimations indicating a value of US$ 89.02 Million by 2023 and a projected surge to US$ 130 Million by 2030. This represents a noteworthy Compound Annual Growth Rate (CAGR) of 7.19% from 2023 to 2030.
OTA Testing Service is a pivotal process in ensuring the optimal functioning and performance of wireless devices within real-world environments. This methodology involves a comprehensive evaluation of these devices, simulating their interaction with wireless signals in the air, mirroring the conditions encountered in everyday use of mobile phones and other wireless gadgets.
Discover Our Expert Analysis with Our Sample Report: https://www.absolutemarketresearch.com/OTA-Testing-Service-Market/3891/request-sample
Key Highlights:
Market Growth: The OTA Testing Service market is expected to witness a robust CAGR of 7.19% from 2023 to 2030, underlining the increasing demand for reliable and efficient testing processes in the dynamic landscape of wireless technology.
Critical Functionality: OTA Testing is vital for guaranteeing the seamless operation of wireless devices, mimicking real-world scenarios to identify and address potential issues related to connectivity, performance, and reliability.
Market Value Projection: The market is anticipated to reach a significant milestone of US$ 130 Million by 2030, indicating a substantial expansion and heightened adoption of OTA Testing Services globally.
Real-World Simulation: By replicating actual usage conditions, OTA Testing ensures that wireless devices perform optimally in diverse environments, contributing to enhanced user experiences and prolonged device lifespan.
Industry Implications: The growth in OTA Testing Services aligns with the escalating reliance on wireless technologies across various industries, emphasizing the necessity for robust testing procedures to ensure product efficacy and consumer satisfaction.
As the global OTA Testing Service market continues its upward trajectory, Absolute Market Research remains committed to providing cutting-edge solutions and services to meet the evolving demands of the wireless technology landscape. Our expertise in OTA Testing positions us as a leading player in the industry, dedicated to ensuring the quality and reliability of wireless devices worldwide.
Key Drivers:
Increasing adoption of connected devices: Smartphones, wearables, connected cars, and industrial IoT devices are driving the need for efficient OTA testing solutions.
5G and IoT deployment: The rollout of 5G networks and the growing adoption of IoT devices require comprehensive testing to ensure seamless connectivity and performance.
Focus on security and compliance: Stringent regulations and rising concerns about data breaches necessitate rigorous security testing of OTA updates.
Demand for faster development cycles: Manufacturers are seeking faster software update delivery, necessitating efficient and automated OTA testing solutions.
Key Players:
Intertek Group plc (UK)
UL LLC (US)
Anritsu Corporation (Japan)
Keysight Technologies (US)
Rohde & Schwarz GmbH & Co KG (Germany)
CETECOM GmbH (RWTÜV e.V.) (Germany)
Eurofins Scientific SE (France)
Bureau Veritas (France)
Microwave Vision Group (MVG) (UK)
SGS S.A. (Switzerland)
Segmentation:
By Component: 
Smartphones
Tablets
Laptops
Wearables
Iot Devices
Connected Cars
Routers
Access Points
By Technology: 
5G,
4G/LTE,
Wi-Fi,
Bluetooth
By Application: 
Consumer Electronics
Automotive
Industrial Automation
Healthcare
By Region: 
North America
Europe
Asia-Pacific
Latin America
Middle East & Africa
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2023cars · 9 months
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SUV of the Future: Analyzing the MG Hector's Design
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The automotive industry is witnessing a paradigm shift as manufacturers strive to create vehicles that not only meet the demands of the present but also anticipate the needs of the future. One such contender in the race for the SUV of the future is the MG Hector, a vehicle that blends cutting-edge technology with a bold design philosophy. In this article, we will delve into the design elements that make the MG Hector a promising vehicle for the SUV of the future. Let’s look at the design elements elaborated by the staff of PPS MG Hyderabad, and that drive it towards a great future in the segment.
A Fusion of Elegance and Robustness
The MG Hector's exterior design is a harmonious blend of elegance and robustness. Its bold and imposing stance is complemented by sleek lines and subtle curves, creating a dynamic and aerodynamic profile.
The front fascia, adorned with a prominent chrome-accentuated grille and LED headlights, exudes a sense of sophistication, while the sculpted sides and flared wheel arches contribute to its muscular appearance.
The use of high-quality materials and attention to detail further elevate the Hector's exterior aesthetics, making it a standout in the SUV market.
What is so special about MG Hector?
In the rapidly evolving automotive landscape, the Sports Utility Vehicle (SUV) segment has witnessed remarkable transformations, blending cutting-edge technology with contemporary design.
The MG Hector is the first automobile in India to provide connectivity on the go, with 50+ connected features. The innovative i-SMART Next Gen technology is the brains behind it. It makes driving simpler, more seamless, and more intelligent by integrating hardware, software, networking, services, and apps.
The MG Hector, a prominent player in this realm, has garnered attention for its futuristic design, innovative features, and commitment to sustainability. Visit PPS MG Showroom Hyderabad to understand the specialty in detail, with the support of the expert staff.
Redefining the Driving Experience
The future of SUVs lies not only in their exterior appeal but also in the integration of advanced technologies that redefine the driving experience. The MG Hector embraces this trend with its extensive list of innovative features.
The futuristic panoramic sunroof enhances the feeling of spaciousness within the cabin. This in turn provides passengers with a unique and enjoyable driving experience.
The large touchscreen infotainment system is equipped with AI capabilities. This ensures seamless connectivity and intuitive control, bringing the SUV into the era of smart, connected vehicles.
What are the new changes in MG Hector?
The primary upgrade of mobile connectivity is Over-The-Air (OTA) updates. This vehicle in India receives an over-the-air update for the first time. Thus, when new upgrades become available, your MG Hector will occasionally receive new apps.
Users can enjoy new entertainment material, a new look screen and themes, and more, much like their smartphones.Besides, the knowledgeable staff at PPS MG Showroom in Hyderabad assists you with all the upgrades and upcoming features in the MG Hector.
Interior Comfort and Sustainability
The SUV of the future must prioritize not only performance and style but also interior comfort and sustainability. The MG Hector excels in this aspect with its spacious and thoughtfully designed cabin.
Premium materials and ergonomic seating contribute to a luxurious feel. The incorporation of eco-friendly materials underscores MG's commitment to sustainability. From recycled plastics to energy-efficient components, the Hector sets a benchmark for eco-conscious design in the SUV category.
Hybrid Powertrain
As the automotive industry undergoes a paradigm shift towards sustainability, the MG Hector stands out with its hybrid powertrain. The SUV incorporates cutting-edge technology to deliver an optimal balance between performance and fuel efficiency.
The hybrid system not only reduces emissions but also aligns with the growing demand for eco-friendly alternatives in the SUV market. Hector's commitment to sustainable mobility positions it as a frontrunner in shaping the future of SUVs.
What car is the MG Hector based off of?
In June 2019, MG Motor India introduced the MG Hector, their debut offering. The mid-size SUV was developed using the Baojun 530 model from SAIC Motor. When it was first introduced in India, the base trim cost was Rs 12.18 Lakh* (ex-showroom), while the top-end model cost was Rs 16.88 Lakh* (ex-showroom).
As the industry continues to evolve, the MG Hector serves as a testament to the potential of SUV. It seamlessly integrates style, performance, and advanced technology.
Safety Features
The SUV of the future must not only be technologically advanced but also prioritize safety. The MG Hector achieves this with a comprehensive suite of safety features, including adaptive cruise control, lane departure warning, and autonomous emergency braking.
The use of advanced driver assistance systems contributes to a safer driving environment, aligning with the evolving expectations of consumers concerned about road safety.
What is the strategy of MG Hector?
The British automaker MG, which is owned by China, eventually made its way into the Indian market after much planning.The name "Hector" is purportedly derived from two distinct sources, both of which have European roots.
Although MG was self-assured, it had never considered such an astounding reaction. Within eight months of its launch in India, the vehicle had over fifty thousand bookings.
MG with Hector decided to develop a wide range of cars created exclusively for the nation after observing the positive reaction.Without a question, the MG Hector is the biggest vehicle in its class.
MG entered India with a zero-mistake approach. The business has bigger plans than simply capitalizing on Hector's success and expanding gradually. To guarantee more revenue for their dealers, MG made sure that a city would only have one dealer. Dealer sales were guaranteed to be focused and quick as a result, and the end sales figures showed this.
MG made sure to get the automobile closer to its customers. As a result, their dealerships were situated in Tier 2 cities in addition to elite areas. MG made the wise decision to increase the number of dealerships after realizing the need in the tier 2 cities.
Conclusion
In the pursuit of the SUV of the future, the MG Hector emerges as a compelling contender. Its futuristic design, innovative features, commitment to sustainability, and emphasis on safety collectively position it at the forefront of the evolving automotive landscape. It sets new standards for the vehicles that will shape our driving experiences in the years to come. PPS MG Dealer Hyderabad is the perfect destination for the purchase of MG Hector. Also, the staff gives a clear idea of the best variant choice for your needs.
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marketsizereports · 10 months
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An Overview of the Automotive Connected Vehicle Technologies Market: Trends and Insights
The automotive connected vehicle technologies market is experiencing significant growth and transformation, driven by advancements in technology, increased consumer demand for connectivity, and a push toward smart and autonomous vehicles.
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Buy the Full Report for More Region Insights into the Automotive Connected Vehicle Technologies Market
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Here is an overview of the trends and insights shaping the automotive connected vehicle technologies market:
Rapid Growth of Connectivity Solutions:
The integration of in-car connectivity solutions is becoming standard in modern vehicles.
Connectivity features include in-vehicle infotainment systems, Wi-Fi hotspots, and seamless integration with smartphones.
Advanced Driver Assistance Systems (ADAS):
The integration of ADAS, such as lane departure warning, adaptive cruise control, and automatic emergency braking, is increasing.
ADAS relies on connected technologies for real-time data and communication with other vehicles and infrastructure.
V2X (Vehicle-to-Everything) Communication:
V2X communication, allowing vehicles to communicate with each other and with infrastructure elements, is gaining traction.
This technology improves road safety, traffic management, and enables the development of autonomous driving capabilities.
Autonomous and Semi-Autonomous Driving:
The automotive industry is making significant strides in the development of autonomous vehicles.
Connectivity plays a crucial role in autonomous driving systems, facilitating data exchange between vehicles and the surrounding environment.
5G Connectivity:
The rollout of 5G networks is enabling faster and more reliable connectivity in vehicles.
High-speed, low-latency 5G connectivity is crucial for supporting data-intensive applications and real-time communication.
Over-the-Air (OTA) Updates:
Automakers are increasingly adopting OTA software updates for vehicles.
OTA updates allow manufacturers to remotely deploy patches, improvements, and new features, enhancing the user experience and extending the vehicle's lifespan.
Cybersecurity Concerns:
With increased connectivity, there is a growing emphasis on cybersecurity in the automotive industry.
Manufacturers are implementing robust security measures to protect connected vehicles from cyber threats and unauthorized access.
Connected Services Monetization:
Automotive companies are exploring new revenue streams through connected services.
Monetization strategies include subscription-based services, data analytics, and partnerships with third-party service providers.
Smart City Integration:
Collaborations between automakers and smart city initiatives are on the rise.
Connected vehicles contribute to intelligent transportation systems, optimizing traffic flow, reducing congestion, and improving overall urban mobility.
Data Privacy and Ownership:
Concerns about data privacy and ownership are growing as vehicles generate and transmit large amounts of data.
Regulatory frameworks and industry standards are evolving to address these concerns and protect consumer data.
In-Car Commerce and Marketplaces:
Automotive companies are exploring in-car marketplaces, allowing users to make purchases and access services directly from their vehicles.
These marketplaces offer convenience and new revenue opportunities.
Customized User Experiences:
Connectivity enables personalized and customized user experiences.
Voice assistants, gesture controls, and AI-driven interfaces contribute to a more intuitive and user-friendly in-car experience.
Environmental Sustainability:
Connectivity is being used to optimize vehicle performance for fuel efficiency and reduce emissions.
Telematics solutions contribute to eco-friendly driving practices and maintenance optimization.
The automotive connected vehicle technologies market is dynamic and continues to evolve rapidly. As the industry moves toward increased automation and connectivity, innovations and strategic partnerships are likely to shape the future landscape of connected vehicles.
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omshinde5145 · 27 days
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The Connected Vehicles Market: Driving into the Future
The Connected Vehicles Market was valued at USD 59.8 billion in 2023-e and will surpass USD 182.8 billion by 2030; growing at a CAGR of 17.3% during 2024 - 2030. The report focuses on estimating the current market potential in terms of the total addressable market for all the segments, sub-segments, and regions.
In the process, all the high-growth and upcoming technologies were identified and analyzed to measure their impact on the current and future market. The report also identifies the key stakeholders, their business gaps, and their purchasing behavior. This information is essential for developing effective marketing strategies and creating products or services that meet the needs of the target market.
Get a Sample Report: https://intentmarketresearch.com/request-sample/connected-vehicles-market-3311.html
Understanding Connected Vehicles
Vehicle-to-Vehicle (V2V) Communication: Cars can share information about speed, position, and heading, which helps in preventing collisions and improving traffic flow.
Vehicle-to-Infrastructure (V2I) Communication: Vehicles interact with road infrastructure like traffic lights and road signs to enhance safety and efficiency.
Infotainment and Navigation: Drivers and passengers can enjoy real-time traffic updates, streaming services, and hands-free communication.
Remote Diagnostics and Over-the-Air (OTA) Updates: Vehicle health monitoring and software updates can be performed remotely, ensuring optimal performance and security.
Market Dynamics
The global connected vehicles market is witnessing robust growth, driven by several key factors:
Safety and Regulatory Mandates: Governments worldwide are implementing stringent safety regulations that necessitate the adoption of advanced driver assistance systems (ADAS) and connectivity solutions.
Consumer Demand for Convenience and Efficiency: Modern consumers expect seamless connectivity in all aspects of their lives, including their vehicles. This demand drives automakers to integrate advanced infotainment and navigation systems.
Technological Advancements: The rapid development of 5G technology and the Internet of Things (IoT) is enhancing vehicle connectivity, making it faster and more reliable.
Emergence of Autonomous Vehicles: The push towards autonomous driving relies heavily on vehicle connectivity to ensure safe and efficient operation.
Key Players and Innovations
Several automotive giants and tech companies are leading the charge in the connected vehicles market. Companies like Tesla, General Motors, Ford, and BMW are at the forefront, continuously innovating and integrating new technologies. Key innovations driving the market include:
5G Connectivity: The rollout of 5G networks is a game-changer, offering high-speed, low-latency communication essential for real-time data exchange between vehicles and infrastructure.
Edge Computing: By processing data closer to the source, edge computing reduces latency and enhances the performance of connected vehicle systems.
Artificial Intelligence (AI): AI is critical for developing advanced driver assistance systems, predictive maintenance, and personalized in-car experiences.
Blockchain Technology: Ensuring data security and privacy, blockchain can play a pivotal role in safeguarding the vast amounts of data generated by connected vehicles.
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Challenges and Opportunities
While the connected vehicles market is poised for significant growth, it faces several challenges:
Cybersecurity Threats: As vehicles become more connected, they also become more vulnerable to cyber-attacks. Ensuring robust cybersecurity measures is paramount.
Infrastructure Development: The full potential of connected vehicles can only be realized with the development of smart infrastructure, which requires substantial investment.
Data Privacy Concerns: With vast amounts of data being collected, issues around data privacy and ownership need to be addressed.
Despite these challenges, the opportunities are immense. The connected vehicles market holds the promise of:
Enhanced Road Safety: Reduced accidents and improved emergency response through real-time data sharing.
Improved Traffic Management: Alleviating congestion and optimizing traffic flow with intelligent transportation systems.
Environmental Benefits: Reducing emissions through efficient route planning and vehicle-to-infrastructure communication.
The Road Ahead
The future of the connected vehicles market is bright, with continued advancements in technology set to unlock new possibilities. The integration of connectivity in vehicles is not just enhancing the driving experience but is also paving the way for a future where autonomous driving is a reality. As we drive into this future, the collaboration between automakers, tech companies, and governments will be crucial in addressing challenges and maximizing the potential of connected vehicles.
In conclusion:
The connected vehicles market is on a transformative journey, reshaping the automotive landscape. With safety, convenience, and efficiency at its core, it promises to drive us into a smarter, more connected future.
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rohitpalan · 10 months
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Fueling Connectivity: Over-The-Air Software Updates in the IoT Era
In 2022, the global over-the-air software update market is anticipated to be worth US$ 4,713.4 million USD. With the rapid global spread of connected autos and their increasing dependency on software, the overall demand for over-the-air software updates is expected to expand at a CAGR of 16.6% between 2022 and 2032, totaling roughly US$ 21,867.1 Million by 2032.
Internet of things (IoT) is the internetworking of electronic devices, vehicles, buildings and other items through connected devices or smart devices. With the boom in IoT, the number and types of smart devices are growing and same is the case with software in these devices. Successively, there is increasing need for a way to distantly able to manage these devices. Over-the-air (OTA) is a standard for the communication and downloading of application related instruction in a wireless communication system.
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The wireless delivery of new software or data to the devices be it mobile, tablets or others without requiring a physical access to the device can be termed as over-the-air software update. While smartphones and laptops are quite common for remote over-the-air software updates other industries such as automotive and healthcare will eventually play a prime role providing opportunity for over-the-air software update market.
To support over-the-air software update, automobile manufacturers ought to have a backend software management solution. The control that can restrict the over-the-air software update to Wi-Fi or require the vehicle to be parked before updating or so on.
Global Over-the-Air Software Update Market: Drivers
Over-the-air software updates have significant economic advantages owing to the large cost saving compared to the existing manual approaches. Automakers can drastically reduce the cost of updating vehicle software in order to improve functionality or to fix issues.
They can address consumer demands for the latest cloud-based services, voice recognition, navigation, maps and other services, which is now updated through service appointments. The above mentioned factors are attracting the automakers to enhance their customer experience by adopting over-the-air software update technology driving the global over-the-air software update market.
Global Over-the-Air Software Update Market: Restraints
Cyber-security is the prime reason that act as a challenge for the key player that provide over-the-air software update decelerating the growth of over-the-air software update market. Few other challenges include code size of the microcontroller based application, robustness, bandwidth needs to be appropriate for the boot-loader to function appropriately and version management which act as a barrier for the key players to adopt new innovation impacting negatively the global over-the-air software update market.
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Global Over-the-Air Software Update Market: Regional Outlook
North America and Western Europe are regionally having the prime client base who have already accepted this new innovation owing to the greater share regionally in global over-the-air software update market. APEJ and Japan are the regions which have potential for global over-the-air software update market due to the growing income of the population and many end-user verticals setting up their production facilities in these regions.
Global Over-the-Air Software Update Market: Competition Landscape
Key players of the global over-the-air software update market include Libelium Comunicaciones Distribuidas S.L., Harman International, WindRiver, Movimento, Aricent Inc., Autonet Mobile, Inc., Hitachi Automotive Systems Ltd. and Advanced Telematic Systems GmbH, Zeeis Technologies and Gemalto NV
The report covers exhaustive analysis on
Global Over-the-Air Software Update Market Segments
Global Over-the-Air Software Update Market Dynamics
Historical Actual Market Size, 2013 – 2015
Global Over-the-Air Software Update Market Size & Forecast 2016 to 2026
Supply & Demand Value Chain
Global Over-the-Air Software Update Market Current Trends/Issues/Challenges
Competition & Companies involved
Technology
Value Chain
Global Over-the-Air Software Update Market Drivers and Restraints
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Regional analysis for Global Over-the-Air Software Update Market includes
North America
Latin America
Western Europe
Eastern Europe
Asia Pacific
Japan
Middle East and Africa
Key Segments Covered in the Over-The-Air Software Update Industry Analysis
Over-The-Air Software Update Market by End-Use Vertical
Automobile Industry
Gaming Industry
Media and Entertainment Industry
Over-The-Air Software Update Market by Region
North America Over-The-Air Software Update Market
Latin America Over-The-Air Software Update Market
Europe Over-The-Air Software Update Market
Asia Pacific Excluding Japan Over-The-Air Software Update Market
Middle East & Africa Over-The-Air Software Update Market
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excelforeusa · 3 months
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The Impact of Over-the-Air (OTA) Updates
In the fast-paced world of automotive technology, Over-the-Air (OTA) updates have emerged as a transformative force, reshaping the way vehicles are maintained, updated, and improved. This revolutionary approach allows automakers to deliver software updates wirelessly to vehicles, providing numerous benefits for both manufacturers and vehicle owners. Let's delve into the significance of OTA updates in the automotive industry and their implications for the future of mobility.
First and foremost, OTA automotive updates represent a fundamental shift in the way vehicles are serviced and maintained. Traditionally, software updates required vehicles to be brought into service centers, resulting in inconvenience for owners and added costs for manufacturers. With OTA updates, however, these updates can be delivered directly to vehicles, eliminating the need for physical visits to service centers and minimizing downtime for owners.
Moreover, OTA updates enable automakers to address issues and improve vehicle performance more rapidly than ever before. Whether it's fixing software bugs, enhancing infotainment systems, or deploying critical security patches, OTA updates allow manufacturers to respond swiftly to customer feedback and market demands. This agility not only improves the overall ownership experience but also enhances the long-term reliability and value of vehicles.
Furthermore, OTA updates pave the way for continuous innovation in automotive technology. By delivering new features and functionalities over the air, automakers can keep vehicles up-to-date with the latest advancements in connectivity, autonomy, and electrification. This flexibility allows vehicles to evolve over time, ensuring that they remain competitive and relevant in a rapidly changing market landscape.
Additionally, OTA updates play a crucial role in enhancing vehicle cybersecurity. With the growing connectivity of modern vehicles, cybersecurity has become a paramount concern for both manufacturers and consumers. OTA updates enable automakers to quickly deploy security patches and updates to address vulnerabilities and mitigate potential risks, thereby safeguarding the integrity and privacy of vehicle systems and data.
However, the adoption of automotive OTA updates also presents challenges and considerations for automakers. Ensuring the reliability and security of OTA update mechanisms is paramount, as any disruption or compromise could have serious implications for vehicle safety and customer trust. Additionally, manufacturers must navigate regulatory requirements and compliance standards to ensure that OTA updates meet industry standards for safety and security.
In conclusion, OTA updates represent a transformative leap forward in automotive technology, offering numerous benefits for manufacturers, owners, and the broader ecosystem. By enabling rapid, remote software updates, OTA technology enhances convenience, reliability, and security in vehicle maintenance and operation. As the automotive industry continues to evolve, OTA updates will remain a critical enabler of innovation and differentiation, driving the future of mobility forward into an era of connected, intelligent vehicles.
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shradhacmi · 1 year
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Global Next Generation In-vehicle Networking (IVN) Market Is Estimated To Witness High Growth Owing To Increasing Demand for Advanced Connectivity and Safety
The global Next Generation In-vehicle Networking (IVN) market is estimated to be valued at US$1,322 million in 2021 and is expected to exhibit a CAGR of 8.4% over the forecast period 2022-2030, as highlighted in a new report published by Coherent Market Insights. A) Market Overview: Next Generation In-vehicle Networking (IVN) refers to the advanced networking solutions implemented in vehicles to enable various functionalities such as infotainment, telematics, advanced driver assistance systems (ADAS), and connectivity to external devices. With the increasing demand for advanced connectivity and safety features in vehicles, the market for Next Generation In-vehicle Networking is expected to witness significant growth. The integration of technologies such as Ethernet, Controller Area Network (CAN), and Local Interconnect Network (LIN) in the automotive industry is driving the adoption of Next Generation In-vehicle Networking solutions. B) Market Dynamics: The Next Generation In-vehicle Networking market is driven by two primary factors: 1. Increasing Demand for Advanced Connectivity: With the rise in consumer expectations for seamless connectivity and entertainment features in vehicles, automakers are focusing on integrating advanced networking solutions. Next Generation IVN allows drivers and passengers to connect their smartphones, access the internet, stream media, and utilize various apps and services. This increased connectivity not only enhances the user experience but also enables new revenue streams through features such as remote software updates and over-the-air (OTA) diagnostics. 2. Growing Emphasis on Vehicle Safety: Automotive manufacturers are increasingly adopting advanced driver assistance systems (ADAS) and autonomous driving technologies to enhance vehicle safety. Next Generation IVN plays a crucial role in enabling the communication and coordination between various ADAS components such as sensors, cameras, and control units. By facilitating real-time data exchange and integration, IVN systems enable features like adaptive cruise control, lane-keeping assist, and collision avoidance systems, thereby enhancing the overall safety of the vehicle. C) SWOT Analysis: - Strengths: 1. Increasing demand for advanced connectivity and infotainment features in vehicles. 2. Growing emphasis on vehicle safety and integration of ADAS technologies. - Weaknesses: 1. High cost of implementation and integration of Next Generation IVN systems. 2. Complex integration process and lack of standardization in the industry. - Opportunities: 1. Emergence of 5G technology and its potential to revolutionize in-vehicle connectivity. 2. Integration of AI and Machine Learning algorithms for advanced driver assistance and autonomous driving applications. - Threats: 1. Increasing cybersecurity risks and vulnerability of connected vehicles to cyber attacks. 2. Intense competition among market players and the emergence of new entrants with innovative solutions. D) Key Takeaways: In terms of market size, the global Next Generation In-Vehicle Networking Market is expected to witness high growth, exhibiting a CAGR of 8.4% over the forecast period. This growth can be attributed to increasing demand for advanced connectivity and safety features in vehicles. In terms of regional analysis, North America is expected to dominate the Next Generation In-vehicle Networking market due to the presence of leading automotive manufacturers and technological advancements in the region. Additionally, Asia Pacific is projected to be the fastest-growing region, driven by the growing automotive industry, increasing disposable income, and rising demand for luxury vehicles in countries like China and India. The key players operating in the global Next Generation In-vehicle Networking market include Acome, Aricent Inc, Agilent Technologies, AISIN AW Co Ltd, Analog Devices, Broadcom, Bosch, Daimler AG, Freescale, Harman, NXP, Renault SA, Renesas, Visteon, Wurth Elektronik, and Yazaki Corporation.
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sudeepkedar · 1 year
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Automotive Hypervisor Market Trends, Analysis & Forecast, 2032
As per a recent research report, Automotive Hypervisor Market to surpass USD 2 bn by 2032.
The rising demand for autonomous driving technologies and advanced driver assistance systems is one of the major factors driving market trends. The surge in the adoption of ADAS features, such as adaptive cruise control, lane departure warning, and collision avoidance systems, has fueled the demand for automotive hypervisors. Automotive hypervisors provide a virtualization platform that allows multiple operating systems and software applications to run concurrently on a single hardware platform. With massive investments by automakers and technology companies, along with the increasing focus on developing autonomous vehicles, the industry is set to witness steady growth.
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The automotive hypervisor market size from the fully autonomous segment is estimated to exceed USD 700 million by 2032. Fully autonomous vehicles rely on a complex array of sensors, AI, and software systems to navigate and make decisions on the road. Automotive hypervisors play a crucial role in managing and coordinating the various software components and subsystems within these autonomous vehicles. As the demand for fully autonomous vehicles continues to rise, the need for robust and reliable automotive hypervisors will grow.
In terms of vehicle type, the automotive hypervisor market from the commercial vehicles segment is forecast to grow at over 32% CAGR from 2023 to 2032. Commercial vehicles, such as trucks, buses, and delivery vans, are undergoing a digital transformation with the integration of advanced technologies. Automotive hypervisors play a crucial role in these vehicles by enabling the consolidation of multiple functions and systems onto a single hardware platform. High demand for enhanced connectivity, efficient fleet administration, and driver assistance technologies in commercial vehicles has fueled the adoption of automotive hypervisors, thereby boosting segment growth.
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Asia Pacific automotive hypervisor market size is poised to reach more than USD 600 million by the end of 2032. The region's rapidly growing automotive industry, coupled with the increasing demand for connected and autonomous vehicles, has created a favorable market environment for automotive hypervisors. Additionally, the presence of leading automotive manufacturers and technology hubs is driving innovation and adoption of advanced automotive technologies. Furthermore, governments in countries like China, Japan, and South Korea are actively promoting the development and deployment of intelligent transportation systems, which is foreseen to impel the regional revenue share.
Partial chapters of report table of contents (TOC):
Chapter 2   Executive Summary
2.1    Automotive hypervisor market 360º synopsis, 2018 - 2032
2.2    Business trends
2.3    Regional trends
2.4    Vehicle type trends
2.5    Hypervisor type trends
2.6    Level of autonomous trends
2.7    Sales channel trends
Chapter 3   Automotive Hypervisor Industry Insights
3.1    Impact on COVID-19
3.2    Russia- Ukraine war impact
3.3    Industry ecosystem analysis
3.4    Vendor matrix
3.5    Profit margin analysis
3.6    Technology & innovation landscape
3.7    Patent analysis
3.8    Key news and initiatives
3.9    Regulatory landscape
3.10    Impact forces
3.10.1    Growth drivers
3.10.1.1    Increasing Complexity of Automotive Systems
3.10.1.2    Growing Demand for Vehicle Connectivity and Electrification
3.10.1.3    Support for Over-the-Air (OTA) Updates
3.10.1.4    Increasing Demand for Autonomous and Advanced Driver Assistance Systems (ADAS)
3.10.1.5    Enhanced Safety and Security
3.10.2    Industry pitfalls & challenges
3.10.2.1    Integration Challenges
3.10.2.2    Compatibility and Standardization Issues
3.11    Growth potential analysis
3.12    Porter’s analysis
3.13    PESTEL analysis
 About Global Market Insights:
Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.
Contact us:
Aashit Tiwari Corporate Sales, USA Global Market Insights Inc. Toll Free: +1-888-689-0688 USA: +1-302-846-7766 Europe: +44-742-759-8484 APAC: +65-3129-7718 Email: [email protected]  
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tatatechnologies · 1 year
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How connected services, demand for personalised experiences rejig auto industry
As the automotive industry is undergoing drastic changes, the end consumers are looking for more features that enhance their driving experience, such as in-vehicle infotainment, voice assistance, and gesture interface. At the same time, they want to feel safer with technologies like over-the-air updates, remote vehicle management, remote diagnostics, and emergency call services that provide added safety aspects.
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The automotive industry is undergoing a transformation through the ACES trend, where connectivity plays a major role in boosting technological advancement. With a projected market size of USD 156.6 billion by 2027 and a CAGR of 16.4%, connected services are reshaping the driving experience, offering a range of innovative features and functionalities, and enabling intelligent communication within and outside the vehicle.
End consumers are looking for more features that enhance their driving experience, such as in-vehicle infotainment, voice assistance, and gesture interface. At the same time, they want to feel safer with technologies like over-the-air updates, remote vehicle management, remote diagnostics, and emergency call services that provide added safety aspects.
In-vehicle connectivity and infotainment
There has been tremendous disruption in vehicle infotainment systems due to various entertainment options. These range from traditional choices such as AM/FM radio, satellite radio, and CD/DVD players to more modern options like Bluetooth audio streaming, USB ports, and smartphone integration (e.g., Apple CarPlay and Android Auto). These advancements allow users to access music, podcasts, and other media from their mobile devices. As a result, vehicles are transforming into mobile hubs of connectivity.
In addition to providing standard connectivity features like in-car Wi-Fi clients and hotspots, there have been significant enhancements in vehicle connectivity. This progress is accelerating the adoption of V2X (Vehicle-to-Everything) technologies. With advancements like 5G and WAVE, vehicles can now communicate with other vehicles and smart infrastructure in real-time, leading to measurable improvements in road safety and traffic efficiency.
Over-the-air updates
These technologies have also enabled the implementation of over-the-air software update features, similar to smart mobile phones. As a result, consumers no longer need to visit dealerships for vehicle feature add-ons, unless they face a major challenge. This capability has allowed manufacturers to deliver firmware and configuration updates, security patches, and feature enhancements directly to the vehicles, thereby enhancing functionality and addressing potential vulnerabilities, which ultimately protects the OEM’s brand image. The global market for OTA in the automotive space was valued at USD 2.5 billion and is projected to exceed USD 8 billion by 2028.
Personalized user experience
One of the prominent trends in Connected Services is the emphasis on personalized user experiences. A personalized experience is a process that enables carmakers to tailor customer journeys and experiences to the needs and preferences of each individual. These customizations can range from the ability to set simple user profiles, save customer preferences against those profiles, and invoke them automatically or manually. Additionally, leveraging Artificial Intelligence and Machine Learning allows acquiring knowledge of the user’s habits and preferences.
The current generation of digitally empowered and well-informed customers demand an in-vehicle experience that is immersive, responsive, and exhilarating. These users view transportation as an experience unlike other commercial products. This type of automotive consumer is looking for a seamless extension of their hyper-personalized life, even leveraging the remote vehicle management features. Through mobile apps and web-based platforms, drivers can remotely view and control various aspects of their vehicles, such as door lock/unlock, flashing lights and sounding the horn, opening/closing the trunk/bonnet/charging port, climate control, charging management, Pet Mode, and Valet mode. The consumer can conveniently view operational information from their car on mobile apps and web-based platforms.
Emergency call services
It has also been observed that remote diagnostics enhance the customer experience and ensure consumer safety. As of 2022, the market for remote vehicle diagnostics is estimated to be USD 11.6 billion and is projected to grow to approximately USD 32.9 billion by 2028. With real-time data collection and analysis, vehicles can proactively monitor their health, detect potential issues, and provide predictive maintenance alerts. This trend helps drivers stay ahead of maintenance schedules, reduces breakdowns, and optimizes the lifespan of vehicle components.
Another feature is the Emergency Call (eCall) Services, which enables a greater degree of road safety for vehicle occupants. The vehicle system will automatically make a call to the emergency services in case of an accident or when manually triggered by vehicle occupants. Where applicable, it will send key information such as vehicle location and number of occupants to the call center, enabling the emergency services to respond effectively. The global market for eCall is projected to increase from USD 3.95 billion in 2021 to approximately USD 6.88 billion in 2028. The growth in this space is fuelled not just by legislative necessity but also by conformance to the requirements of safety certification bodies such as EuroNCAP.
Original Source: https://www.tatatechnologies.com/media-center/how-connected-services-demand-for-personalised-experiences-rejig-auto-industry/
About the Author
Marc Manns is Vehicle Line Director — EE — ER&D, Tata Technologies
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dorleco · 1 year
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Software-Defined Vehicle
Introduction
The automotive industry has been piloting innovative technologies on its path of continuous transformation to meet the ever-changing customer demands.
Furthermore, the quicker time-to-market for emerging technologies in the automotive industry has allowed a lot of research and development in this field as compared to others.
The advent of artificial intelligence, high-speed communication and connectivity, and digital product engineering have given rise to the adoption of a software base in the modern-day automobile.
With this, the software has grown increasingly important to enable advances in safety, security, and performance features to create custom driver experiences.
Over the next decade, megatrends such as electrification, mobility, connectivity, and autonomous driving are set to create a magnitude of change and revolutionize the automotive business.
These trends play a key role in driving the automotive community toward a software-centric approach to address niche requirements.
Each of these trends is equally powerful by themselves and their combination can only be extremely disruptive to the automotive industry.
This industry trend is also known by many names, one of them being CASE – Connected, Automated, Shared, and Electric.
These new changes to the industry are predominantly driven by the three most important drivers of the adoption of technology in the automotive world:
The new requirements of the OEMs
The standardization of hardware and software
The software-defined vehicle
What is a software-defined vehicle?
A software-defined vehicle is a term coined to describe a vehicle that primarily uses software in most of its operations.
A luxury car today has around 100 million lines of code when compared to an F-35 fighter jet which has 25 million.
A space shuttle, even less! This level of sophistication is largely due to the growing array of ECUs, sensors, cameras, radar, and lidar devices in vehicles.
According to a study by Accenture, by 2030 software will account for 40% of the total value proposition of a vehicle. In comparison, this figure stood at just 10% in 2015.
Functions such as cybersecurity, over-the-air (OTA) updates, ADAS, and many new services are driving the software wave.
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Source: https://drivingembeddedexcellence.com/software-defined-vehicle/
The explosion of OEM requirements has been on the rise for new vehicle programs which is one of the major driving factors toward a software-defined vehicle.
OEMs have shifted their focus to software-enabled features that add value to the user and also help them place their product in the market that’s uniquely their own.
These ever-expanding software requirements are introducing an evolution in E/E architectures that can match in simplicity and capability. This requires the hardware to be standardized and the software to be separated.
With the software functions progressing from decentralized ECUs towards a more centralized system that will have only a limited number of domain control units (DCU), the industry has started to rethink different innovative approaches to vehicle software and E/E architecture. 
 Benefits | Challenges | Opportunities
 Automotive software-related recalls have been on the rise. The current recall process involves car manufacturers sending emails/letters to customers, who then drive to dealerships for manual software updates.
With the introduction of software-defined vehicles, customers will be able to receive over-the-air (OTA) updates, just like our smartphones! This technology also enables improvements to infotainment, and telematics and can also monitor and tune the powertrain and vehicle dynamics.
The software-defined vehicle will be designed to provide custom driver experiences. The ECUs/DCUs will exchange huge amounts of data with sensors and actuators which provides automakers with vehicle-specific insights.
This in turn can develop into a revenue-generating stream for OEMs and can also result in building a deeper connection with the customer.
 The adoption of software-centric approaches also presents some cultural and business-related challenges. 
 OEMs and Tier 1s will have to rework their relationships and business models in their supply chain.
The introduction of advanced software tools and processes will require up-skilling of the automotive community.
New software features require better management of the project roadmap for effective development and deployment and need to be done in a manner that adds value.
More software means more possibilities for cyberattacks. An attacker from anywhere in the world can potentially access a vehicle’s systems via wi-fi, Bluetooth, cellular network, etc.
Therefore innovative strategies and robust approaches are important for hardening systems against such attacks.
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Source: https://csiac.org/automotive-cybersecurity-2022/
 The way high-security requirements are driving more stringent cybersecurity requirements which will eventually strengthen the system, we should be able to tap into many more potential opportunities that lie within the challenges.
OEMs are having to make major strategic decisions to develop software for their upcoming vehicle programs.
OEMs can turn themselves into software powerhouses if they decide to develop in-house software to meet the needs across domains.
OEMs can also decide to develop only some of the deeply differentiating domains and outsource the balance of their software needs.
Or they can even completely outsource all their software development and services to specialized software providers.
 To a great extent, the car of the future will be defined by its software features and its ability to meet expectations derived from conventional software platforms.
The integration of new industry players and mainstream technology providers will pave the way toward a successful software-defined future!
This allows a lot of new automotive software technology companies like Dorleco to step in and make a mark in the automotive domain by partnering with major OEMs and Tier 1s.
Looking for an end-to-end software solution for your next intelligent vehicle? Write to [email protected] to know more about how we can help.
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sanemyamen · 1 year
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Automotive Over-The-Air (OTA) Update Market to Observe Strong Growth to Generate Massive Revenue in Coming Years
Global Automotive Over-The-Air (OTA) Update Market Report from AMA Research highlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns & country along with competitive landscape, player’s market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions.
Major Players in This Report Include Continental AG (Germany),Delphi Automotive (United Kingdom),Robert Bosch GmbH (Germany),Denso Corporation (Japan),Airbiquity Inc. (United States),HERE Technologies (Netherlands),Harman International Industries, Inc. (United States),NXP Semiconductors N.V.(Netherlands),Verizon Communications, Inc.(United States),Tesla, Inc. (United States),Infineon Technologies AG (Germany),General Motor Company (United States)
Automotive Over-The-Air (OTA) Update enables automotive manufacturers to fix, maintain, and improve vehicles through remote software updates downloaded to the vehicle from a cloud-based server. Increasing automotive digitalization has inevitably meant that vehicles need regular firmware and software updates to keep pace with the latest advances in connectivity but also to update the automotive cybersecurity. Rather than repeatedly recalling the vehicle to a garage it is much more economical to perform these updates wirelessly over the air (OTA). By 2025, the automotive companies to be making over 100 million updates a year to customers’ vehicles using software-over-the-air (SOTA) technology. Those updates will span every aspect of the vehicle, from infotainment and telematics services to acceleration rates and parking controls. Market Drivers Increasing Demand for ADAS and Connected Cars
Adoption of SOTA by Automotive
Market Trend Emergence of ‘Embedded Electronics’ and ‘IoT’ Technology
Opportunities Increasing Automotive OEMs Collaborations with OTA Solution Providers
Adoption of Telematics Control Units (TCUs) by Automotive Manufacturers
Challenges  Ongoing COVID-19 Pandemic The Automotive Over-The-Air (OTA) Update market study is being classified by Application (Telematics Control Unit (TCU), Electronic Control Unit (ECU), Infotainment, Safety & Security, Others), Automotive Type (Passenger Cars, Light Commercial Vehicles (LCVs), Heavy Commercial Vehicles (HCVs)), Technology (Firmware over-the-air (FOTA), Software over-the-air (SOTA)), Propulsion (Internal Combustion Engine, Electric Vehicle), Connectivity (Embedded 3G/4G Modem, Embedded Wi-Fi, Smartphone Bluetooth/ Tethering Hotspot) Presented By
AMA Research & Media LLP
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