#DustinDaHusky autos ramblings Chinese cars furry

[dustindahusky-blog]

Would Americans buy a Chinese car?

From my view, yes. Here’s why a Chinese car might stick around long enough to catch on with American buyers.

 Cars are pillars of status, privilege, and pride in the USA. The car has truly made its home in our country and to many we often see them as members of the family or a faithful friend. Some like to show off with luxury or sport models or brands to denote their position in their company, neighborhood, or for the thrill of driving something fun or special. Most of us own what I would refer to as a daily driver, a car that gets you to A and B without fuss with creature comforts that make the everyday drive possible and while adding buckets of practically for any adventure. Some own minivans or CUVs/SUVs for hauling stuff around easier or to move large families around with oodles of space. Trucks are great for even bigger hauling and towing things around like boats or trailers of beer or stolen copper wire. However there is a price to pay with all this, depending on brand or model, new or used. Buying a vehicle is quite the important purchase for many. And they aren’t cheap depending on entirely what you’re looking for.  And this is where the Chinese auto manufacturers might have a leg on nearly all brands currently selling in the US. This even includes the value leaders of Kia and Hyundai, who have been known to sell cars at more reasonable prices than their competitors and offer more for what you’re buying.

 Installing a brand into a new market isn’t easy, however we have seen a template in which new guests into the US auto arena have done very well to get anchored in and to weather to storm ahead. At first European brands immediately after WWII have established themselves and have secured a foothold in the US, so did the Japanese in the mid 1960’s and early 1970’s, the Koreans in the late 80’s and early 90’s, and even late newcomers back on American soil like Tesla in the 2010’s have found their way to be taken seriously on the big stage. That successful template is offer something special or affordable in value, or do both. The original Volkswagen Beetle offered affordability, simplicity, and economy that was hard to pass up in the car starved post war era of the late 40’s. So was the Toyota Corona and Corolla of the late 60’s. The Koreans offered the Hyundai Excel that also provided much the same qualities. At the time when they were new, they were “the” disposable car of their time. They did a job well and adequately without many frills, and they were good value for the money for their respected time periods. Even the little Yugo from Socialist Yugoslavia offered the cheapest car in the US that only did the job to get you around town that didn’t get you wet when it rained.  They offered both young people and adults who didn’t have a lot of money to spend or who wanted to buy a new car at second hand car prices, cheap affordable wheels they can take home with.

 Now it’s 2018, and the brands that introduced themselves humbly during their times are now well established with the American buying public. No longer do we look at brands like Toyota, Honda, or Nissan with skeptical views of cheapness or being unpatriotic of not buying domestic, even today the scrutiny of buying Kia and Hyundai products is nearly nonexistent in our day and age because they have continued to up their quality and value game. Much like the many imports before them, we see them no differently than how we see GM, FoCoMo, and Chrysler-Fiat products. Just another quality brand. However now, there is a catch that we now see today, the import brands that came into our country that once touted affordability have now slowly over the passage of time become a tad out of reach for younger buyers. Yes cars are expensive, but most cars you see on dealer lots tend to be more expensive mid and upper trim option levels for most models, and you have to do some digging around to find a new car that is cheap enough to fit within budget needs. And here’s why this affordability is important with the feasibility of seeing Chinese cars in the US market. The average age of a car in the US is 11 years old, which honestly doesn’t sound that bad, though that feels kinda low. I’d feel it’s more like 15 years old, there are still a ton of older cars still rolling about the hills and the back roads. But whatever it is, people are holding on to them for many reasons. Can’t afford a newer car, maybe with plenty of work done a car could be driven for a lot longer, or maybe life priorities don’t call for the purchase of a newer car.

 Now let’s take a look at the Chinese auto industry. The Chinese economy is very much a living example of the Yugoslavian hybrid model of “market socialism”, centralized planning with capitalist competitiveness coexisting well together that promotes more frequent updates or advancements with the goal to sell to the consumer without having industrial or economic waste. Other socialist states didn’t work like this, and how they had vehicle development, marketing, and production was a much more different animal than what is seen in China today. And because of this, China’s automotive industry is has blossomed into many companies producing many models of vehicles for its vast “captive” and export markets. Some companies have properly obtained licensing agreements and their technical packages to produce vehicles, while some others have reverse engineered vehicles to blatantly copy. Their quality ranges from comparable to Western cars we come to expect to just low quality junk that we haven’t seen in cars since the 80’s or 90’s.

 If China makes most of our consumer products, cameras, phones, selfie sticks, appliances, industrial equipment and car parts, why not whole cars. Well China did try to extend into our auto market by selling us the Coda electric sedan on the West coast for only a model year from 2012 to 2013, and selling a dismal 117 units. Quality wasn’t where it should have been for the cost of $40k, and initially scheduled to be launched back in 2010 was held back two years due to lack of developmental time for durability. For the first US market launch of a Chinese made car that designed in 2004 on an older Mitsubishi platform, and an electric car right off the bat, no bite and little positive impression.

 Now for real, let’s say China markets a car brand for the US that passes Federal Motor Vehicle Safety Standards (FMVSS) and fuel economy/emissions standards, they should start with basic affordable cars that people want to buy. It’s a no brainer that the US market for car sales is a huge market on its own, and even other European companies are envisioning a return back to grab a small slice of the market pie. For one, Americans might draw some skepticism to a Chinese car but the idea of buying a compact or even midsized sedan with loads of options for less than $15-20k is a tantalizing prospect and would buy them up like they did the Yugo. The Yugo did alright for staying in the market from 1985 to 1992, selling 142k units. If you can sell ten thousand cars like how Scion began in 2003, you’ll make a good enough foothold in the market, unless you’re Daihatsu. Sorry Daihatsu, maybe a subject for another day.

 What are you going to expect with your Chinese car when you get it. I would expect body panels that don’t align well as they should have, “orange peel” paint finish, interior plastics that look like they won’t last long, sheet metal that might go rusty in a couple years, seat fabric that might rip in not much time, fit and finish overall is generally an afterthought. Again, you’re paying to get pissed off like buying a $3990 Yugo sold new in 1986 (if you could ever find one that sold for that low back then), but remember that you’re buying a set of wheels that’ll get you by for the time being. Much like how people expected Hyundai Excels to be just garbage piles, still preformed the duty of a basic if not agricultural car.  But that would be a worst expectation of what a Chinese car could be. Who knows, maybe if the Chinese are that serious about the US market, they’ll build a separate assembly line like the Zastava factory who built the Yugo for the USDM. Here’s a scary thought, we all know how much of a mixed bag the Yugo was in the US, and to think the ones that made it here were built better on another assembly line meant for our market, I can’t imagine what the Yugoslavian market Yugos were like.

 Much like every cheap and affordable car that introduces itself to our market, expect it to have little to no resale value to speak of, however you’re not really expecting to sell this car if you were looking at buying one. In your situation, you’re buying your first car for the first time or needing a second car, something to get you rolling for the time being. Whether if you’re in college or in highschool, or down on your luck with an older car that kept falling apart. The idea that you could buy a Chinese car for peanuts is something that’ll get the job done, and not care much about what you’re driving. You’re not expecting mind bending performance or luxury, you know what you’re getting into if you do, and the more you accept this the better. I mean no Toyota Corolla was ever sporty in the 70’s, it was the car you bought after the Ford Falcon finally rusted away and you needed to buy something fast so you can still go to night class. And if there were Chinese cars in the market here to buy, I’d buy one to drive it into the ground to either save up for a better car or just to buy another if one wasn’t enough. In the world of millennials sometimes having no credit or shit credit could transpire into a hairy situation of sticking with a rusty 90’s Nissan Sentra affectionately named “Liam Nissan” that eats too much oil or asking your aunt to buy her equally rusty Plymouth Breeze with empty cigarette packs scattered around. You’d rather buy a Chevy Cruze however you’re afraid that one for $10k and 83K miles might end up needing routine maintenance that you couldn’t afford to pull off on the spot and any new Kia Rio found on a dealer lot is still thousands over the mythical minimum sticker price. Hell, if a Chinese car was too expensive brand new, wait a year and you could even get one for sub $6-8k prices, maybe even less.

 Honestly I’m really surprised that the Chinese haven’t entered our market yet, they have entered the European zone and been a huge mainstay in Russia (I guess Ladas aren’t cheap enough for them) for years now. They can range from cheap to really adequate modes of transportation, even something to own for more than you really require of it. The Chinese have been making Audi’s, BMW’s, and Buick’s with huge demands because they have been grand sellers in terms of luxury, and they tend to be of quality similar to their genuine originals. Whatever the Chinese do throw out us someday, we’ll gladly be in open arms for cheaper alternatives to newer, or really used cars. Plus, we Americans love to rip on unknown shitboxes, then in 15 years’ time we are buying them by the thousands. Who would guess in 1966 that Toyota would be producing quality luxury sporty cars under the Lexus brand. In 1995 when Kia would one day be producing a car like the Stinger that is chasing around other RWD sport sedans. In 1992 the Yugo going on to better things….oh wait we ran out of Yugoslavia by then. Mhmmmm we never really did get the Tata Nano here in the states (who remembered when that came out, $3000 car that had a fire problem), even though that there was an interest for a short while. In 1970 Americans wouldn’t expect Datsuns to be called “Datsun by Nissan” in 1984 and just Nissan by 1985. Import brands change and morph in the fluid of time, and many are still here. I wouldn’t be surprised if a Chinese brand turns out to be a good seller in 5-10 years time much like how the other imports started out.

 And apparently on a quick google search, it seems that the Chinese auto company GAC has an interest in joining the US market in late 2019. Under the local Chinese brand name….Trumpchi. They are serious, and honestly their vehicles don’t look that bad either. In fact they would fit right in with this country. They are figuring out a newer name to use in North America. No one is certain how reliable a new Chinese car will be in the states, but if it’s cheap don’t expect it to last forever.

 If you made it this far, hurray! If you like my rambling, you’d like what I’d have in store in the future. If you don’t, well, I’m still going to write it down anyways. :D

 Keep zooming!