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pressroom-yahoohk · 5 years

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Verizon Media unveils roadmap on content innovation and the push to 5G revolution at Growth Summit 2019

Verizon Media leading through 5G technology, accentuating excitement and next-generation content innovation for advertisers and consumers

Spicing up super-immersive consumer experiences at AR, VR, XR (extended reality) frontiers and many more by 5G revolution and future technology

Virtual character from Hong Kong Yahwoo stands as industry’s testament in content innovation

Verizon Media, a division of Verizon (NYSE, Nasdaq: VZ) today hosted the Verizon Media Growth Summit with keynote speakers unveiling a road map on content innovation and the push to 5G revolution at the city’s signature digital conference.

Accentuates immersive consumer experiences and refreshes visual identity

With the theme of “Future Marketing for Better Life” at the summit, Rico Chan, Co-Head, Verizon Media, APAC stated that, “We are a company with a purpose. We help people live a better life by connecting them to their passions. We create super-immersive content that celebrates creativity and its power to transform the consumer experience and drive real actions for shopping and purchasing from brands. As a sought-after destination for 900 million consumers globally, we have a good idea of the type of experience that keeps people engaging in our content omni-channels. With features built for commerce, our compelling content allow for better product exploration and build up personalized shopping experience that enriches lives,” Rico Chan said.

Highlighting Yahoo Hong Kong’s new brand story, Chan said, “In an age of internet overload, Yahoo amplifies what matters the most to people, keeping the world interested and interesting. The refreshed Yahoo identity captures the brand’s exuberant personality and reimagines it for the future. The update coincides with the launch of new products and service enhancements over the coming year, reflecting a new brand strategy that helps users find a more personalized, customized experience online.”

Epitomizing content innovation for tomorrow at AR/VR frontiers

In the keynote session, Mason Ng, Vice President of Product Management Edge and Cloud Computing at Verizon Media, stressed that 5G is set to generate biggest impact for advertisers at the frontiers of Augmented Reality (AR), Virtual Reality (VR), XR (Extended Reality), Artificial Intelligence (AI), Mobile Video and many more. “In the world of 5G, Verizon Media has epitomized compelling content innovation for consumers.” The advantage of 5G opens up exciting opportunities ahead to build what's next in media, advertising and technology.

Speed: Delivers faster speed, 10 times from today

Density: Supports 10 times more devices per area, so more users per area can enjoy the faster speed

Latency: Reduces 2 times of latency. Consumers will get faster response from applications

Data: Supports 100 times more data volume

Mobile Video – Higher definition mobile video content and spectacular video streaming are among the 5G benefits that are most excited for consumers. Up to 73% of users stream video at least once a week – highest among 18-34 years old where 43% stream every day.

Augmented Reality – Engagement with AR will drive deeper connections with consumers and up to 85% of users believe 5G will benefit AR.

Artificial Intelligence – AI empowers advertisers to reach qualified audience whereas up to 80% of consumers think 5G will benefit AI experiences.

Experimenting with technologies that will be supercharged by 5G

At the summit, Mark Melling, Head of RYOT Studio EMEA at Verizon Media, highlighted that RYOT has strived to revolutionize the way content is created and lead the way on future formats, immersing audiences and allowing them to experience in a completely new way. As part of the Verizon family, RYOT is now focusing on key areas - documentary films and branded content, RYOT Studio, whereas differentiator RYOT Labs focuses on immersive experiences (VR and AR) and storytelling through cutting-edge technology. “We are not only experimenting with 5G technology, but also the technologies that will be supercharged by 5G when it comes. We look to the future to give us insight and inspiration into what is coming next and how that impacts the stories we tell,” Mark Melling said. “Essentially what we need to do is focusing more on the technology and the value it will bring to consumer’s everyday life,” said Mark Melling.

Yahwoo is synonymous as Hong Kong’s testament in content innovation

Lorraine Cheung, Head of Audience, Verizon Media Hong Kong, said in her speech that in Hong Kong, Yahoo HK has recently delivered original Virtual Character Yahwoo. It is not just a Yahoo KOL but also a co-host of Yahoo’s home-grown TV programs, bringing future content to users and enriching user experience with fun interactions and adding more dimensions to conversation.

The imminent launch of Yahoo Mail’s new app - Yahoo Mail 6 – has been highlighted at the summit. The new app will offer the perfect solution by organising the clutter for users, empowering them to personalise and control their inboxes and focus on what matters most to them.

Marketers are embracing future technology

Having collaborated with GroupM Hong Kong, Verizon Media reveals the key findings of its “Smart World Study”, where Hong Kong CMOs across different sectors such as finance, tourism, entertainment, beauty and skincare, IT, telecommunication, media publishers, broadcasters and advertising agencies, shared their views on how they expect 5G to transform businesses.

Key findings of Verizon Media “Smart World Study”

Business Transformation in Progress – Greater demand is seen on timelier data transfer and integration with in-depth analytics to provide business insights. Personalized messages are needed to exploit customers’ consumption potential, whereas touchpoints and sales opportunities are created to enhance seamless shopping experiences.

Essential Business Partnership – Business are looking for partnership or acquisition with various companies from marketing and advertising services, 5G network providers, E-commerce infrastructure, innovative technology solutions, data management and supply chain and inventory management.

Impacts on Advertising Technology - Technological advancements and opportunities with advertising will arise in a myriad of video, sophisticated data integration and analytics, Internet of Things, voice based dominant, interactive and immersive advertising. Also, AR, VR, live video, 360 video and virtual character are highlighted in interactive and immersive advertisements.

Marketers Take Prompt Actions – Marketers should clean dataset, build up IT infrastructure and technological capabilities and source services partners to test and learn.

Verizon Media Growth Summit was held on October 24, 2019 at the JW Marriott Hotel and is a signature digital marketing conference in Hong Kong. Verizon Media top executives shared their awe-inspiring insights to leverage the 5G technological prowess and accentuate next-generation content innovation for advertisers and consumers at the summit. With the ultimate vision in 5G, Verizon Media is truly leading through 5G technology in Hong Kong and potential disruption for 5G goes far beyond imagination and creates a paradigm shift in the way people live their lives and the way that advertisers and marketers reach out to consumers.

#digitalmarketing

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wiseguyreport1222 · 4 years

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perfectirishgifts · 4 years

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2020 Ad Fraud Year-In-Review

New Post has been published on https://perfectirishgifts.com/2020-ad-fraud-year-in-review/

2020 Ad Fraud Year-In-Review

The Association of National Advertisers (ANA) would have you think that their programs have fought ad fraud successfully. TAG (Trustworthy Accountability Group), a certification body formed by the ANA, IAB (Interactive Advertising Bureau) and 4A’s (American Association of Advertising Agencies) publishes annual reports touting that their certifications caused ad fraud to go down by 80 – 90%, to 1% “overall fraud rate.”

Obviously they don’t realize that “self-attested” certifications don’t prevent bad guys from “raising their right hand and swearing they won’t do fraud” and then continuing to do ad fraud. Furthermore, the “1.05%” is not overall fraud; it’s just what they can detect as IVT (invalid traffic) to a site. They are not even taking into account all the other forms of fraud that are not invalid traffic — think mobile app fraud, ad slot refreshing, pop-unders, pixel stuffing, malware, etc. So the ANA and TAG are giving marketers a false sense of security.

Large Ad Fraud Stories of 2020

January 2020 – DiCaprio CTV fraud. Grindr app was used to impersonate Roku devices in order to generate billions of CTV ad impressions, fraudulently. “A normal banner ad was bought on Grindr’s Android app. The fraudsters then attached code that disguised the Grindr banner ad to look like a Roku video ad slot. This fake ad space was sold on programmatic advertising exchanges, the online marketplaces where digital ads are bought and sold. Making one ad unit look like another is called spoofing, and it has been a problem for years. This attack is similar to one revealed by BuzzFeed News and detection firm Protected Media last year. In both cases, cheap banner ads were used to resell more expensive video ads.”

BuzzFeed NewsAd Fraudsters Exploited Grindr In A Scheme Targeting Roku Apps

February 2020 – 404bot that was not a bot. This fraud scheme was called out by DoubleVerify and dubbed “404bot.” However there was no botnet or any bots involved. It was a simple, perennial case of falsified bid requests that even included urls of pages that didn’t exist — a “404” error in web server speak. Fraudsters were “bid flooding” like they did in the 2017 Sportsbot case by sending billions of bid requests with faked urls but real sellerIDs (their own). Even if some or most of these fraudulent bids were caught, some of them would still get through fraud filters. In a game of large numbers, even a small percentage of a very large number would be profitable for the criminals.

The DrumInside the fight against 404bot, the ad fraud scheme exploiting ads.txt

March 2020 – Monarch CTV fraud. “Roku has yet again found itself at the center of an ad fraud scheme that likely cost premium brands and political advertisers upwards of seven figures. Marketers were led to believe their ads appeared against brand-safe content on the streaming service, such as The Three Stooges, when in reality they were buying ads in screensaver apps or apps for lonely pets when their owners aren’t home. Spoofing, or misrepresentation of inventory, occurred on over a dozen apps from at least four different developers.”

AdweekA 7-Figure Ad Fraud Scheme Running on Roku Underlines Murkiness of CTV

April 2020 – Icebucket CTV fraud. “A bot network scheme called Icebucket impersonated more than 2 million people and generated 1.9 billion ad requests on programmatic platforms for connected TV (CTV), the ad verification firm claims it is the biggest CTV ad fraud operation in history. Icebucket counterfeited more than 300 publishers, tricking advertisers into thinking that real people were seeing their ads. Instead, the viewing activity was artificially created with sophisticated bots that impersonated the activities of human beings. Roku confirmed that there wasn’t any Icebucket activity on its platform.” Instead the activity was entirely from “frequently spoofed devices included Roku (46% of fake traffic), Samsung Tizen Smart TV (27%), Google TV (21%) and Android mobile devices (6.1%), per White Ops.”

Marketing DiveRecent CTV ad fraud scheme could be biggest ever

May 2020 – 100% Plagiarized Fake News sites making ad revenue using ad tech. “These phony “news” sites with realistic names and stolen stories aren’t new — they’ve been ripping off publishers and taking advertiser dollars for years. A two-year study by the Incorporated Society of British Advertisers and PwC articulated with new clarity how the digital media ecosystem hemorrhages cash on its way to publishers.” CNBC reporter, Meg Graham, ran her own experiment. “I was curious how bad the problem was. So I did an experiment to see if I could make a site using stories from CNBC and get ad tech partners to agree to show ads on it. It was shockingly easy.” Here’s how she did it.

CNBCTo show how easy it is for plagiarized news sites to get ad revenue, I made my own

June 2020 – DrainerBot and Tekya “DrainerBot is a major mobile ad fraud operation that has infected millions of devices. The malware is distributed through infected consumer apps that can be downloaded on the Playstore. Once a device is infected, DrainerBot will start to continually run video ads in the background of the device unknown to the user. With no visual videos being shown on the device, this bot can often go unnoticed for a long period of time. Each ad that is displayed in the background is recorded as a legitimate view by the advertising network. This means that advertisers are essentially paying money for non-human views without even realizing it.”

PPC ProtectDrainerBot: The Mobile Ad Fraud Operation Stealing Your Data

“The apps were among a small haul of 38 beauty-themed apps the company detected from the same developer which were reported to Google for bombarding users with unwanted ads. As well as serving out of context ads at every opportunity, the apps also sent users to websites and made it difficult to de-install the apps using techniques such as hiding icons from the home screen and apps folder.”

Naked SecurityMore ad fraud apps found hiding on Google Play Store Trend MicroNew Tekya Ad Fraud Found on Google Play

July 2020 – CHARTREUSEBLUR “most of the 29 perpetrating apps used “blur” in the name,” and were found in the Google Play Store. “All of which have since been removed, but not before collecting 3.5 million total downloads. The apps in the fraud network, most of which were photo tools, enabled fraudulent impressions without tripping alarms. The app would load malicious code designed to serve ads and call up fake browser pages outside the user’s control. Ads would display when phones were unlocked or while the phone was charging. Users couldn’t remove the app or even close it down in the background of their phone, because it also removed its icon from the smartphone screen (making it invisible to the human user).”

AdExchangerWhite Ops Uncovers Advanced Mobile App Ad Fraud Scheme | AdExchanger

August 2020 – TERRACOTTA “A family of Android apps showed up on app stores with an enticing offer. ‘Download the app, fill in your details, select a pair of shoes and in 14 days time those shoes will be mailed to your front door, for free.” The real free “product” surreptitiously sent to users was a box-fresh payload of ad fraud malware. A customized Android browser packaged alongside a control module is loaded onto the phone and used to generate fraudulent ad impressions, sold into the programmatic advertising ecosystem, and defrauding advertisers at scale.”

WhiteopsThe Shoe is a Lie: How an Android Botnet Defrauded Advertisers and Consumers

September 2020 – MultiTerra “A new ad fraud scheme targeting premium publishers on connected TVs (CTV) and mobile, dubbed MultiTerra, was stealing roughly $1 million per month from publishers by spoofing their ad inventory. Premium publishers of CTV inventory were particularly vulnerable to this particular attack because their ad rates (CPMs) are so high, making them an efficient target. The botnet was generating over three million fake ad requests per day. A single IP in the botnet impersonated 16 different smart phones, requesting nearly 50 fake impressions on at least 9 different premium publisher apps.”

AxiosMajor ad fraud scheme targets premium publishers

October 2020 – Weasel “The fraud committed was very simple and effective, and despite seeing other fraud prevention vendors’ prebid wrappers existing in the calls, none of them prevented the sale of the traffic. This fraud shows the limits of not only prebid fraud prevention, but also ads.txt and sellers.json. Wease.IM is a Windows desktop application” doing large scale outstream video ad fraud.

MarTech SeriesKubient Discovers New “Weasel” Injection Ad Fraud Scheme

November 2020 – Rise in Ad Fraud Across All Verticals “The research found that fraudsters are not only faking paid installs, but also organic traffic — installs that cannot be attributed to any marketing activities — in order to hide the paid installs they steal. Out of 200 million rejected installs, two thirds of these were organic and only one third paid installs. Data revealed that fake users/bots continue to dominate as the most prevalent fraud type with the US seeing the method make up for 68.7% of its fraudulent activity, China 65.6%, Japan 60.7% and EMEA 47%.”

MarTech SeriesNew Data From Adjust Shows a Rise in Ad Fraud Across all Verticals, With Fraudsters Increasing Faking Organic Metrics

December 2020 – Adrozek Malware “employs an “expansive, dynamic attacker infrastructure” consisting of 159 unique domains, each of which hosts an average of 17,300 unique URLs, which in turn host more than 15,300 unique malware samples. Cybercriminals abusing affiliate programs is not new—browser modifiers are some of the oldest types of threats. However, the fact that this campaign utilizes a piece of malware that affects multiple browsers is an indication of how this threat type continues to be increasingly sophisticated. ”

The Hacker NewsWatch Out! Adrozek Malware Hijacking Chrome, Firefox, Edge, Yandex Browsers

Smart Marketers Ignore the ANA and Don’t Pay for TAG

Smart marketers are taking a harder look at their own data and using analytics to continuously monitor and improve their own campaigns. Ad fraud is real. Ad fraud is rampant. But it doesn’t have to ravage your campaigns, if you look closely and pay attention, and ignore the false messages from the ANA, TAG, and the IAB which claim their programs have successfully lowered fraud. Clearly, they weren’t paying attention to all the ad fraud that made the news, as we reviewed above, and a lot that didn’t and are ongoing. Protect yourself, because no one else will. Be safe out there when buying media in the hinterlands of programmatic ad tech.

Further reading: I’d Give My Ad Budgets to This Marketer, Not to Marc Pritchard

From CMO Network in Perfectirishgifts

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market-research-future · 4 years

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EMEA Beauty Devices Market Growth, Sales, Cost and Profit

EMEA Beauty Devices Market Share, Trends and Growth Analysis By Product (Hair Care, Skin Care And Oral Care), By Application (Domestic Purpose, Commercial Purpose, And Others), By End Users (Professional And Personalized) - Forecast Till 2021

EMEA Beauty Devices Market Key Players:

Notable players profiled in the global EMEA beauty devices market report include Koninklijke Philips NV, H.zone, Carol Cole Company, Tria Beauty Inc., L’Oréal Group, and Nu Skin Enterprises Inc. Key players have incorporated specific strategies to stay head and shoulders above others in the competition such as geographical expansions, mergers and acquisitions, product launches and innovations, research and development activities, collaborations, partnerships and joint ventures, and others.

EMEA Beauty Devices Market Analysis

The EMEA Beauty Devices Market is projected to grow at a 7.4% CAGR between 2017-2021, states the new Market Research Future (MRFR) report. Beauty devices comprise all the services and products, which helps to improve a person’s bodily appearance. These devices are gaining ample recognition among women and men alike. Advances in technology have given people higher control over their hair and skin as well as saves their money and time. Beauty devices and gadgets have revolutionized people’s beauty regimes right from how they style their hair, apply their skincare to high-tech beauty solutions that solve their beauty dilemmas easily.

EMEA Beauty Devices Market Regional Analysis:

By region, the EMEA beauty devices market report covers the latest trends and growth opportunities across Europe and the Middle East & Africa. Among these, Europe will dominate the EMEA beauty devices market during the forecast period. Numerous factors are adding to the growth of the EMEA beauty devices market in the region such as the rapid incorporation of beauty devices that are technologically advanced for professional and personal use, rising investment on beauty gadgets or devices that are highly effective and easy to use, high disposable income, and aging population. Consumers in Germany invest in expensive branded beauty products, which again is adding to the market growth. It is projected to reach USD 22.9 million at a 17.6% CAGR.

The EMEA beauty devices market in the MEA will have favorable growth during the forecast period for easy market penetration of professional skin care machines and other beauty devices coupled with the rising awareness about the benefits of using such devices. Besides, product convenience and easy availability are also adding to the market growth.

Request Free Sample Copy at: https://www.marketresearchfuture.com/sample_request/612

Numerous factors are adding to the growth of the EMEA beauty devices market. These factors, according to the latest Market Research Future report, include availability of new and innovative skincare devices in the market, increasing awareness of beauty devices, growing demand for best at-home anti-aging devices, inclination towards skincare solutions that are home-based, rising incidence of dermatological conditions, rising middle-class population, and rising disposable income in emerging economies. Additional factors adding to the growth of the EMEA beauty devices market include growing emphasis on using beauty devices that are technologically advanced, launch of beauty devices that are highly effective and can be remotely controlled through smartphones, rising incidence of hair and skin problems due to increase in pollution, and long exposure to UV rays that is boosting the demand for such devices which projects prompt results.

On the contrary, the availability of low-priced alternative beauty devices and rising awareness about the side effects resulting from using these devices may hamper the EMEA beauty devices market growth during the forecast period.

EMEA Beauty Devices Industry News:

January 2020: Leading cosmetics company, L’Oreal has launched its latest high-tech device for makeup and day to day customized skin care. This smart device will help in creating custom formulas for skin care, foundation, and lipstick.

Browse More Details with COVID-19 Impact Analysis at: https://www.marketresearchfuture.com/reports/emea-beauty-devices-market-612

EMEA Beauty Devices Market Segmentation:

The Market Research Future report provides a complete segmental analysis of the EMEA beauty devices market based on end user, application, and product type.

By product type, the EMEA beauty devices market is segmented into oral care, skin care, hair care, and others. The skincare segment has been again segmented into acne removal devices, cellulite reduction devices, light/LED & photorejuvenation therapy devices, and others. The hair care segment is again segmented into hair styling devices, hair growth devices, hair removal devices, and others.

By application, the EMEA beauty devices market is segmented into commercial purposes, domestic purposes, and others.

By end user, the EMEA beauty devices market is segmented into personalized and professional.

Browse More Reports at:

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About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), & Consulting Services. MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients.

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opticien2-0 · 5 years

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CASE STUDY How luxury online jeweller Annoushka struck gold with new ecomm platform

Luxury Jeweller drives sales and traffic with more personalised experience

Luxury online jewellery retailer Annoushka has launched a new ecommerce platform across EMEA and APAC to deliver a first-class experience to its customers. This future-proofed solution will offer personalised experiences, integrate video live chat with personal shoppers, more payment options and enhanced search and analytics.

In an intensely competitive market – and with a goal of having a third of revenue come from its ecommerce business in three years – Annoushka needed a strategic approach to improving digital shopping experiences for its customers. Working with Tryzens, Annoushka selected Salesforce to deliver an enhanced customer and brand experience across multiple channels, devices and global regions, with faster site speed, performance and uptime.

Since the rollout of the solution, Annoushka has seen phenomenal growth in conversion and mobile revenue. This is largely due to having a faster checkout process, advanced payment options and improved front-end capabilities for a richer, more engaged and highly personalised experience. The results from predictive merchandising have also been positive, and Annoushka is now exploring how various A/B testing impacts customer behaviours.

Sophie Litvinoff, Head of eCommerce at Annoushka, explains: “At Annoushka, we are proud to offer our beautiful jewellery exclusively in 18 carat gold and precious stones, and so we wanted to ensure that same quality in the way we service our customers, offering an online customer experience to match across any device, anywhere in the world. Thanks to our work with Tryzens and Salesforce, we have been able to create a digital experience which helps us engage with our customers directly, while reflecting the personality and quality of our brand.”

Jamie Merrick, Director of Strategic Solutions, Salesforce Commerce Cloud, adds: “The retail landscape has been fundamentally changed by technology, and brands need to use all the tools in their arsenal to differentiate their brand and build loyalty through customer experiences that stand out. Annoushka is a perfect example of a brand that is doing exactly that, with its results so far proving that a 360-degree customer view is crucial if retailers are serious about driving growth and taking market share in today’s highly competitive landscape.”

Andy Burton, CEO, Tryzens, says: “With a more competitive retail market than ever, luxury brands like Annoushka need to deliver a superior customer experience across every channel, including their online presence. Throughout our work with Annoushka our shared focus has been on improving functionality and the shopper journey, and we wanted all of this whilst allowing Annosuhka to maintain a lean team. The new site highlights the care Annoushka puts into understanding its customers’ wants and needs, maintaining the values of the brand and driving the business’ online presence with sustainable growth strategies.”

Annouska’s ecommerce platform is live in the UK, US, Hong Kong, Canada, Europe, Australia and New Zealand plus an international site for rest of world.

from InternetRetailing https://ift.tt/34BIkkS via IFTTT

#Retail 2.0

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courtneytincher · 5 years

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The last places on Earth with no internet

I just came back from a week offline. I was in Indonesia, on a two-masted pinisi, sailing east. The ship had no Wi-Fi at all. None of the places we docked – to meet friendly locals, to snorkel, to see Komodo dragons – were connected. When we were close to the coastline, I spotted the occasional mobile mast, and a couple of guilty looking fellow passengers checked texts – but, generally, the mood was analogue, the atmosphere news-free and the only chatter human to human. It was only the third time in perhaps five years that I’ve been in a place or situation for any length of time without the opportunity to connect to (or trap myself in) the net. Old habits returned, like curiosity, patience and thoughtfulness. After all, we text and even email one another without saying as much as “hello”. We stop WhatsApp exchanges without “goodbyes”. We share our fake news on Facebook and saturate our pics on Instagram. Going back to real-time, real-life conversation was like being reborn ca. 1985. Being off grid frees up so much time – according to Ofcom, the typical UK adult spends 23.5 hours online per week. I wonder how much this actually increases when we find ourselves on a beach, on a city break, far from loved ones. Our will tends to be week when Wi-Fi is made available. But it’s getting harder and harder to escape online temptations. Almost all buses and trains are internet-friendly, and aeroplanes are getting there, for a price. Mobile masts on mountain tops spread their communications over remote valleys. Powerful relayers bounce satellite services across deserts. Apparently, 93 per cent of Greenland’s population have access to Wi-Fi (though that might be largely because they can’t go very far for most of the year). Being unconnected is a human rights problem in some countries, for some people. For most Western travellers, however, an offline escape might be the one chance to delink from bills and other burdens, the woes of Brexit, the pesterings and pettinesses of family and work, the arguments and self-promotions of friends and acquaintances, routine, ruts and rivalries. Here are some suggestions for those looking for the luxury of a low-tech holiday. Greenland: big on beauty, short on Wi-Fi Credit: GETTY Countries where you might struggle to connect Greenland Notwithstanding the fact that Greenland’s householders are connected, this huge icy country is, according to its own tourist board, a “chance to unplug from the world wide web and get in touch with marvellous natural surroundings, yourself and your travel companions – and it’s probably better to come to Greenland with this mindset.” Visitgreenland.com notes that it’s possible to purchase Wi-Fi in most places “albeit at a higher price than you’re likely used to”. Nuuk library offers limited free internet access for all, and accommodations like the fine Hotel Arctic in Ilulissat, Hotel Qaqortoq, Vandrehuset and Hotel Hans Egede in Nuuk offer their guests free Wi-Fi in their rooms. Greenland: rugged, untamed and not a tourist in sight China Despite having the largest number of internet users in the world, China’s internet censorship is pretty extreme. The so-called “Great Firewall of China” involves authorities monitoring internet access and blocking website content. Facebook (banned since the 2009 Ürümqi riots), Twitter, Snapchat, Instagram, Youtube, Pinterest, and Reddit are all on the blacklist, while Google’s China subsidiary is severely limited. You can't access most foreign websites in China Credit: getty Cuba Internet was introduced to Cuba back in the late 90s but its development has been piecemeal. Most public access, and tourist access at hotels, is through scratchcards that seem designed to malfunction – long passwords are easily rubbed off if you scratch a little too hard, and the minutes purchased never seem to be quite as many as promised. Mobile phones work but it’s expensive to call home. Web censorship has eased off, but in July the government moved to shut down gamers’ private network SNet. In Cuba, a special permit is required to go online Credit: marcin jucha - Fotolia Iran The Iranian government uses speed throttling – reducing bandwidth to slow down downloads – to frustrate users and limit communications. This happens in the lead-up to elections and whenever there is political upheaval as during the Arab spring. About half of the Iranian population has some kind of internet connection, mainly in the cities. Wealthy Iranians use VPNs to get round censorship of popular social media and news sites. Iranian hard-liners have called for tighter Internet censorship, including the blocking of Instagram, even while members of the political class are keen users. Iran: the world's friendliest nation, according to you North Korea Internet is strictly controlled in North Korea. Permission is only with special authorisation, mainly for government reasons, and access to the global internet is limited to a small group of elites. Nonetheless, the smart phone market is growing fast, and local clones of successful Western phones are improving. Foreign visitors can make international phone calls and go online by purchasing an international USIM card, available at the airport and a few other locations for a very un-Communist €200–250 euros. Note that the Foreign Office currently advises against travel to North Korea. things facts you didn't know about north korea Turkmenistan “The number of places where you can’t access the internet continue to diminish and, aside from pockets where physical geography, such as rock formations, blocks a mobile data signal, it’s increasingly political actions and economic challenges, rather than technology, that keeps a place offline,” said Mark Weeks, MD EMEA, Akamai. “As smartphone penetration creeps up, even in developing nations, the idea of large-scale internet black spots becomes less likely as providers combine wireless, fixed and mobile technologies to bring the internet wherever there’s demand. Just as it’s no longer possible to blame being on a transatlantic flight or being on the tube for being offline, claiming that you’re beyond the reach of the internet on a beach or in the countryside is fading into the past. People who want a true digital detox holiday, will increasingly have to learn the self-restraint to turn off their own phones.” The press and communication system of Turkmenistan is state-controlled, which means most social media apps are blocked, what you are seeing is heavily filtered and also that you are being watched while you’re trying to access your emails. Roaming charges for foreign phone users are sky-high. Some five-star hotels have fast Wi-Fi. Vietnam According to a survey by Cable, a UK broadband and mobile provider, Vietnam’s average broadband speed was “10 times slower than Singapore”. Vietnamese internet accessibility is blocked by the government, especially to sites that are critical of the government. Information about overseas political opposition, religious topics or human rights is also sometimes blocked. Others Bhutan, Central African Republic, Chad, Lesotho, Malawi, Solomon Islands, Somalia and South Sudan have limited, slow, dysfunctional wifi networks and, in rural areas, very limited mobile phone coverage. So, digital nomads: stay away! Accommodation offering a digital detox Hoteliers are now waking up to the fact that some of their high-paying guests need a break from the phone and the net (of course, dingy hostels and old-school seaside B&Bs; were always ahead of this curve). Business people who spend too much of their life in Hyatts and Hiltons and wired-up conference spaces understand “luxury” to mean less rather than more. Sometimes the service is optional. For instance, a silver switch next to the beds in the Villa Stéphanie spa resort in Baden-Baden activates a copper grid in the walls that blocks all wireless internet signals. At the starkly beautiful Fabriken Furillen hotel, located on a remote peninsula in Gotland, Sweden, guests can book into the Wi-Fi-free and off-grid Hermit’s Cabin; the nightly rate decreases every day as you prove yourself up to the challenge. In Spain’s paradores, and in similar colonial-era and medieval buildings that have been turned into tourist accommodation, signals struggle to get through the thick walls and/or down into the buried patios. The country’s Vincci chain of hotels is offering a digital detox package, including massage, candlelit dinner, “thermal circuit” and the increasingly on-trend “voluntary submission of electronic devices”. One of Spain's historic parador hotels In Chile’s posh adventure-oriented Tierra Patagonia, there are no TVs, no phone reception and no Wi-Fi beyond the common areas. Keeping screens outside bedrooms and encouraging people to enjoy the vistas and natural spectacles is an approach increasingly found across South American wildlife lodges, Amazon river retreats and in the more isolated East African safari camps. Britain, so avid for its 5G, also boasts plenty of lodgings that deliver an off-grid break. Skiary Guesthouse, on the road-free shores of Loch Hourn, has no electricity but does have board games, home-cooked meals and whisky. Lit by paraffin-fuelled lamps, warmed by a driftwood-burning stove, it’s ideal for switching off. There are also no TVs, phones or Wi-Fi in any of the 200-odd UK properties owned by the Landmark Trust. What’s more, many of them are truly eccentric, you could stay in a ruined castle in Warwickshire, a water tower in Norfolk, or a Pineapple in Dunmore, Scotland. See more UK ideas at visitbritain.com/gb/en/places-stay-uk-grid-romance 16 incredible Landmark Trust properties Stop surfing and feel the waves Sadly, or wonderfully – depending on your point of view – Wi-Fi is now widely available on cruise ships, ferries, long distance buses and even in taxis. This revolution has taken place in the last decade, with the larger cruise lines competing over who has the fastest connections. Some Antarctic cruises, using former expedition vessels, only offer internet on one or two computers and the connection tends to be slow, expensive and hit and miss. Weather and satellites can affect the service, and you might be restricted to using a specific URL and sending only emails – which could be charged per size/byte. Thus, a large hi-res photo of a lovely berg could cost £500 to send! Don't expect easy access on an Antarctic cruise Credit: GETTY Greek inter-island ferries, Amazon riverboats, UK canal barges and traditional tall ships and Indonesian pinisis have resisted the pressure to provide their passengers with net services. Those opting to cross the oceans aboard cargo ships have also enjoyed a digital detox, with the connections available at best patchy. As one passenger reported, “My screensaver was now the restless Pacific”, as he happily swapped virtual entertainment for a pod of orcas. Enjoy the clouds – instead of the Cloud Only a handful of airlines offer free inflight Wi-Fi, including Emirates, JetBlue, Norwegian, Turkish Airlines, Air China, Philippine Airlines, Hong Kong Airlines and Nok Air. Most airlines charge well above terrestrial rates for making calls and for connection to the net, even while offering heaps of films, music and games free of charge. As Alain de Botton has noted, air travellers are missing out on the wonders of the sky: “There is not much talk about the clouds that are visible up here. No one seems to think it remarkable that somewhere above an ocean we are flying past a vast white candy-floss island that would have made a perfect seat for an angel or even God himself in a painting by Piero della Francesca. In the cabin, no one stands up to announce with requisite emphasis that if we look out the window, we will see that we are flying over a cloud, a matter that would have detained Leonardo and Poussin, Claude and Constable.” Flying is surely the ideal opportunity to look out of the window and enjoy one of the everyday miracles of modern travel. Perhaps one day selected seats will come with a digital detox as part of the experience. I wouldn’t be surprised if Ryanair try to charge for the right to go offline. The sky is still (largely) Wi-Fi free Credit: GETTY The unconnected town: Green Bank, Virginia In this US township (pop. 143), internet and bluetooth are outlawed, and you can’t make a call on your mobile, or send texts. It is part of a federally mandated zone where the needs of a government high-tech facility come first – in this case the huge Robert C. Byrd telescope, which looms over tiny Green Bank.

from Yahoo News - Latest News & Headlines

September 09, 2019 at 02:45PM via IFTTT

#Yahoo News - Latest News & Headlines

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getmarketresearch · 6 years

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An acousto-optic modulator (AOM) is a device which can be used for controlling the power, frequency or spatial direction of a laser beam with an electrical drive signal. It is based on the acousto-optic effect, i.e. the modification of the refractive index by the oscillating mechanical pressure of a sound wave. Scope of the Report: This report focuses on the Acousto-Optic Modulator in EMEA market, covering Europe, Middle East and Africa, This report categorizes the market based on manufacturers, regions, type and application. Market Segment by Manufacturers, this report covers Gooch&Housego Brimrose Isomet Corporation AA Opto-Electronic Company A·P·E GmbH IntraAction Corp Lightcomm Technology Co.,Ltd Market Segment by Regions, regional analysis covers Europe (Germany, France, UK, Russia, Italy and Turkey) Middle East (Saudi Arabia, Israel, UAE and Iran) Africa (South Africa, Nigeria, Egypt and Algeria) Market Segment by Type, covers Fiber-Coupled Acousto-optic Modulators Free-space Acousto-optic Modulators Market Segment by Applications, can be divided into Material processing Medical (surgery, beauty) Laser Printing Laser imaging and displays Research There are 13 Chapters to deeply display the EMEA Acousto-Optic Modulator market. Chapter 1, to describe Acousto-Optic Modulator Introduction, product scope, market overview, market opportunities, market risk, market driving force; Chapter 2, to analyze the top manufacturers of Acousto-Optic Modulator, with sales, revenue, and price of Acousto-Optic Modulator, in 2016 and 2017; Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2016 and 2017; Chapter 4, to show the EMEA market by regions, with sales, revenue and market share of Acousto-Optic Modulator, for each region, from 2012 to 2017; Chapter 5, 6, 7, to analyze the market by regions, manufacturers, type and application, with sales, revenue and market share by key countries in these regions; Chapter 8 and 9, to show the market by type and application, with sales market share and growth rate by type, application, from 2012 to 2017; Chapter 10, Acousto-Optic Modulator market forecast, by regions, type and application, with sales and revenue, from 2017 to 2022; Chapter 11, 12 and 13, to describe Acousto-Optic Modulator research findings and conclusion, sales channel, distributors, traders, dealers, appendix and data source

#acousto-optic modulator market #acousto-optic modulator market trends #acousto-optic modulator market size #acousto-optic modulator market data #acousto-optic modulator market structure #acousto-optic modulator industry analysis #acousto-optic modulator market research #acousto-optic modulator market report

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wikimakemoney · 4 years

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The Trade Desk SVP helps agencies understand the changing trends in media consumption

30-second summary:

ClickZ interviews The Trade Desk’s Philippa Snare, SVP of EMEA, for our ongoing Peer Network series.

In her Peer Network briefing, Snare discusses the benefits of ethical ad buying, addresses the changes in media consumption during COVID-19, and provides some insight on how this is impacting marketing trends.

Snare notes that people’s media consumption habits are changing, in part due to being home more. People are consuming audio and visual content in more traditional ways, and this includes younger generations who are watching TV on connected devices.

Snare emphasizes the importance of continued consumer outreach during COVID-19. Ads should not go dark, but it should also be thoughtful and appear beside good quality, trusted content.

Two specific areas of growth from The Trade Desk include connected TV (CTV) and digital out of home advertising.

Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to learn more about CTV and how marketers can use it in their portfolio of channels.

For our ongoing Peer Network Series, ClickZ was honored to feature Philippa Snare. As SVP of EMEA at The Trade Desk, Snare leads the operational headquarters in driving revenue and new client acquisition strategy across Europe, the Middle East, and Africa.

Prior to joining The Trade Desk, Snare led Facebook’s Global Business Marketing division, overseeing large teams across EMEA.

Before that, Snare served as CMO for Microsoft UK, overseeing marketing for the entire Microsoft portfolio. She’s also a fellow of the Global Marketing Academy.

Facilitating the purchase of ethical ad buying

The Trade Desk helps clients and agencies buy programmatic advertising and place ads on the best possible sites for the best return on their marketing investments.

Says Snare, “The Trade Desk is a buying platform, but what makes it unique is we’re trying to support the open internet. We want to make sure that we have access to high quality, ad-funded journalism while making sure those ads are ethical and that the entire buying platform is transparent.”

Changes in media consumption force marketers to adapt

People are at home more because of COVID-19 and this is changing how they consume news.

“Being home has shifted the way consumers are consuming news, including what devices they’re using,” explains Snare. “People want factual data. They don’t want to hear opinions or sensationalized information, so they’re turning away from social platforms to more trustworthy sources like the BBC in the UK to regain their confidence in the content that’s being provided.”

Snare pointed out that this is true of the younger generations too, with Gen Z (the “TikTok” generation) consuming information via audio and TV.

“There’s a beautiful love affair rekindling for high quality content and production,” says Snare.

In Snare’s view, COVID-19 has been an incredible accelerator of digital marketing because of digital’s agility compared with traditional linear advertisements that can take months to plan, create, and launch.

She notes an example from her time at Microsoft.

“We were doing some Office 365 advertising and we had one of the first versions of digital billboards go live,” explains Snare. “Well, we put up a billboard that was poorly targeted, but got feedback very quickly via social channels. We were able to change that billboard within 24 hours, and answer some of the criticisms that were showing up on social media. That got loads of traction because we could show we were listening to what customers were saying.”

Trust, truth, data, and CTV

Snare notes that big brands provide confidence to consumers, particularly during times of crisis. Now is the time to support customers and instill confidence in them, not to go dark on your advertising.

“Going dark creates more ambiguity and less confidence for your consumers,” explains Snare. “The brands that have showed up throughout the pandemic, in whatever format they’ve chosen, are the ones that are going to continue to gain market share for their own products and services.

Snare also emphasized the importance of making sure your brand’s ads are next to really good quality content. People are moving away from social platforms because they don’t trust that the news is factual, and brands are doing the same.

Says Snare, “Companies don’t want their brand next to fake information. What I find most interesting is that brands who have boycotted these platforms have said it’s made absolutely no difference to their return on investment.”

Another trend that Snare identified is the focus on a data driven approach to marketing as a much more secure way for marketers to prove ROI and have confidence that they’re investing budgets wisely.

“The two specific areas where we’ve seen biggest growth from a Trade Desk point of view is connected TV (CTV) and digital out of home,” says Snare.

“Out of home might not be in airports and transit and travel areas now, but in shopping malls in Dubai and in highly targeted digital out of home there’s still a massive opportunity.

More on CTV

The Trade Desk is seeing an enormous adoption of CTV, but consumers are also more discerning about what they want to pay for regarding subscription services like sports channels.

Source: The Trade Desk

Says Snare, “The way we’re consuming entertainment is causing marketing teams to be much more focused on an omnichannel approach, on making sure they’re using the right channel or the right screen for the right audience.”

Younger audiences are engaging with TV in a way that they’ve never done before.

A data driven approach can target those audiences in a much more specific way, identify patterns, and help marketers understand how people are consuming media on different channels.

Snare recommends marketers visit The Trade Desk’s Edge Academy and enroll for free to learn more about CTV and how marketers can use it in their portfolio of channels.

“There are many different content modules that can help you learn, from the basics of how to use a buying platform all the way to the virtues of using CTV or VOD as a channel,” says Snare.

“You can also learn how CTV connects with display on the traditional or native advertising you might already have running.”

The changing role of the CMO

When asked about the changing role of the CMO, Snare pointed out that marketing used to be distributed throughout organizations.

“The role was more of a support service to pre and post sales, but it’s shifted,” says Snare. “Marketing is now a revenue generating function, especially if the CMO owns the digital channels. It’s about online sales and completion. The CMO can bring just as much valuable data, content, and insights to the customer as the commercial leaders. COVID-19 has been one of the biggest accelerators of the shift to digital with the introduction of a new revenue stream online. That is the job of the CMO. Now, they have a credible place at the table.”

The post The Trade Desk SVP helps agencies understand the changing trends in media consumption appeared first on ClickZ.

source http://wikimakemoney.com/2020/09/22/the-trade-desk-svp-helps-agencies-understand-the-changing-trends-in-media-consumption/

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market-research-future · 4 years

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EMEA Beauty Devices Market Segmentation, Dynamics

EMEA Beauty Devices Market Regional Analysis:

Request Free Sample Copy at: https://www.marketresearchfuture.com/sample_request/612

EMEA Beauty Devices Industry News:

EMEA Beauty Devices Market Key Players:

EMEA Beauty Devices Market Analysis

Browse More Details with COVID-19 Impact Analysis at: https://www.marketresearchfuture.com/reports/emea-beauty-devices-market-612

EMEA Beauty Devices Market Segmentation:

The Market Research Future report provides a complete segmental analysis of the EMEA beauty devices market based on end user, application, and product type.

By application, the EMEA beauty devices market is segmented into commercial purposes, domestic purposes, and others.

By end user, the EMEA beauty devices market is segmented into personalized and professional.

Browse More Reports at:

Aphakia Market Research Report- Forecast to 2023 | MRFR

Americas Medical Rubber Balloon Products Market Research Report- Forecast to 2023 | MRFR

Americas Blood Glucose Test Strip Market Forecast to 2020 | MRFR

About Market Research Future:

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opticien2-0 · 3 years

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Amazon names the date for this year’s Prime Day event – while research suggests the event is growing well beyond the retailer’s own domain

The Prime Day retail event is now growing beyond Amazon. Image courtesy of Amazon

Amazon is extending its Prime Day event this year, launching discounts to members of its Amazon Prime membership subscription scheme now that run until the event on June 20 and 21. This year’s event will be live in 20 markets and Amazon is promising two million deals across all of its categories, from fashion and beauty to homewares and pet supplies. Amazon’s entertainment businesses, from Prime Video to Amazon Music, are also making a range of offers.

Although the event officially starts on June 21, deals are already available in areas from Kindle to to Amazon Music, while deals on products including Amazon’s own label devices start from June 7. Amazon, ranked Elite in RXUK Top500 research, also opens up Prime Day to the small and medium-sized businesses that sell on its marketplace. This year it is investing $100m into a Prime Day promotion to encourage shoppers to buy from those businesses.

Amazon UK country manager John Boumphrey says “This Prime Day we’re offering Prime members millions of deals from great brands that we know our customers love. We’re also continuing our support for the small businesses selling on Amazon by running our ‘spend £10 get £10’ offer, which will help thousands of smaller companies in the run up to Prime Day. As a Prime Day first we’re also delighted to be increasing our donations to charity when customers shop through AmazonSmile so there is plenty for everyone this year.”

How Prime Day is expanding beyond Amazon

In recent years, Prime Day has become a key discounting event in the UK retail calendar - with many shopping from other retailers as well as – or instead of – from Amazon. Bazaarvoice questioned its Influenster community and says that one in two of 21,480 UK shoppers taking part in the study plan to buy on Prime Day – although not specifically from Amazon. One in five will be doing so for the first time, with 94% buying for the first time as they look to treat themselves. Some 64% are prioritising the greatest discounts, with more than half (52%) looking for a discount on cosmetics, followed by clothing (42%), homewares (40%) and electricals (39%).

Ed Hill, SVP EMEA at Bazaarvoice, says: “Prime Day has become an increasingly important retail event in the UK, as much for consumers as it is for Amazon’s publicity and profits. Last year, the delayed Prime Day in October resulted in record breaking sales and marked the unofficial start to the Christmas shopping period, but it recent years Amazon is not the only one which has reaped the benefits of the sales extravaganza. More widely, brands and retailers have started to offer sales and heavy discounts of their own during the same time period, attracting shoppers who are already scrolling and spending online. Opportunity has become ripe for companies not named Amazon.

“In fact, just half of consumers said they’re planning to shop specifically from Amazon this Prime Day according to our recent research, with almost a quarter (24%) of consumers planning to shop at a combination of different retailers. Many are electing to decide how much they spend once they see what’s on offer, and almost a quarter leaving their decision to the day of purchase. Consumers are looking to spend their money, but they’re not precious about where or how much – it’s all about finding the right product and the best deal. Brands and retailers need to ensure that their price points, advertising, marketing, and user-generated content (UGC) are all focused and ready to attract and convert customers while they’re in the mood to shop.”

Other brands and retailers have also started to offer their own members-only events. Adidas, for example, is currently running a members’ week and encouraging shoppers to sign up for exclusive offers.

How brands are using Amazon to sell overseas

Amazon says that more than 60% of the UK businesses selling on its marketplace are exporters, with export sales of more than £2.75bn last year.

Andy Jefferies, co-founder of Dock and Bay – which sells towels via Amazon as well as direct to customers through its own website – says: “We launched our business through Amazon a couple of years ago. It was so much easier doing it this way, as you have the equivalent of an in-house customer services team, marketing and fulfilment support all in one place. Without Amazon, we would not have been able to grow and export to new markets along the way.

“Prime Day is an important moment for us as it brings new customers to our business and has previously helped to increase sales tenfold. It’s not just the exposure you get during the event – it allows us to grow once Prime Day is over. This year the small business promotion in the run up to Prime Day also means we can deliver more products as the weather warms with more people then talking about Dock & Bay.”

#Retail 2.0

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healthcarebiz · 7 years

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First Israeli Company Sisram announces proposed listing on SEHK Main Board with offer price between HK$8.88 and HK$12.35 per share

Leading Global Provider in Energy-Based Medical Aesthetic Treatment Systems

HONG KONG, Sept. 5, 2017 /PRNewswire/ -- Sisram Medical Ltd ("Sisram" or the "Company"; stock code: 1696.HK), a leading global provider of energy-based medical aesthetic treatment systems, today announced the proposed listing of its shares on the Main Board of The Stock Exchange of Hong Kong Limited ("SEHK"). The Company will be the first Israeli company to get listed in Hong Kong.

Sisram plans to offer an aggregate of 110,000,000 shares (subject to the over-allotment option), consisting of 99,000,000 international offer shares (subject to reallocation and the over-allotment option) and 11,000,000 Hong Kong offer shares (subject to reallocation), at an indicative offer price range between HK$8.88 and HK$12.35 per share. The listing of Sisram constitutes a spin-off of the Company from Fosun International Limited ("Fosun International") and Shanghai Fosun Pharmaceutical (Group) Co., Ltd.* ("Fosun Pharma"). Of the 99,000,000 offer shares initially being offered under the international offering, 5,500,000 offer shares will be offered to qualifying shareholders of Fosun International pursuant to the preferential offering.

The Hong Kong public offering opened at 9:00 a.m. on Tuesday, 5 September 2017 and will close at 12:00 noon on Friday, 8 September 2017 in Hong Kong. Dealings in shares on SEHK are expected to commence on Tuesday, 19 September 2017, with the stock code 1696.HK in board lots of 400 shares each.

Shanghai Free Trade Zone Phase I Equity Investment Fund Partnership Enterprise (Limited Partnership), Rise Huge Corporation Limited and Neo Derm Group Limited are the cornerstone investors. China International Capital Corporation Hong Kong Securities Limited and Jefferies Hong Kong Limited (in alphabetical order) are the joint sponsors, joint global coordinators, joint bookrunners and joint lead managers. Fosun Hani Securities Limited is the joint global coordinator, joint bookrunner and joint lead manager. Haitong International Securities Company Limited and Huatai Financial Holdings (Hong Kong) Limited are the joint bookrunners and joint lead managers. China International Capital Corporation Hong Kong Securities Limited is the sole settlement agent and sole stabilizing manager.

The largest provider of energy-based medical aesthetic treatment systems in the PRC and the fifth in the energy-based medical aesthetic treatment system market globally

Sisram is the largest provider of energy-based medical aesthetic treatment systems in the PRC. According to the Medical Insight Report, Sisram was ranked fifth globally in 2016 in terms of revenue derived from sales of energy-based medical aesthetic treatment systems. Taking advantage of the global growth in the market of energy-based medical aesthetic treatment systems and an overall increase in discretionary income globally, the Company, as the leader in the aesthetic medical treatment system market, expected to continue capitalizing on the growth of this market by cooperation with the Controlling Shareholder, Fosun Pharma. Besides, the Company also develops energy-based minimally invasive treatment system market segment, embracing the rapid growth in global energy-based vaginal rejuvenation treatment system. Sisram Medical was incorporated in 2013 when Fosun Pharma acquired Alma Lasers Ltd. ("Alma"). Today, Alma is a wholly-owned and principal operating subsidiary of Sisram. Broad technology platform and comprehensive product offerings with a wide range of applications has enabled the Company to meet the diverse and specific needs of various treatment providers and their treatment recipients.

Strong R&D capability laid a solid foundation to continue launching a wide range of products and developing new technologies

The Company's R&D efforts focus on meeting the specific needs of treatment providers using a systematic and user-oriented approach. For the each of 3 years from 2014 to 2016, more than 90% of the company's revenue from sales of products was derived from products that it developed in-house. The numbers for 2014 to 2016 are 91.8%, 93.0% and 93.7% respectively. The Company's brand Alma has launched over 50 models at treatment systems and more than 100 models at applications in surgical, medical aesthetic, and beauty segments. Sisram has a stable and professional management team, many of which having over 10 years industry experience. The Company's innovations have, among other things, made measurable improvements in causing less treatment recipient pain, minimizing the need to use pre-treatments consumables (e.g., skin-cooling gels or pain-relieving creams), improving efficacy and decreasing treatment time, which help to enhance treatment providers' practices and operating efficiency.

Efficient mix of global sales and distribution channels resulting in high profitability

The Company sells treatment systems in approximately 80 countries and jurisdictions worldwide. In the United States, Canada, Germany, Austria and India, the Company engages in direct sales to treatment providers. The Company maintains a lean and efficient direct sales team and structure capable of effective sales and marketing. In India, where the Company had only sold the products to distributors until recent years, the Company established a local subsidiary to engage in direct sales and it became profitable within the first year of its establishment. In other geographic markets including the PRC and rest of the Asia Pacific region, EMEA and Latin America, the Company sells products to distributors, who in turn sell the products to treatment providers. The Company has generally enjoyed stable long-term relationships with distributors, as evidenced by the fact that the Company have had at least three years of business relationships with over 40 of the Company's distributors. Distributors bring about the knowledge of the local business and regulatory environments and their access to local treatment providers and other market participants. Working with distributors enables the Company to expand their sales coverage at a faster pace and with much lower fixed costs. The selling and distribution and general and administration expenses are relatively low among the leading companies in the industry.

Premium brand name associated with quality and reliable products, as well as high level of customer service

The Company's brand "Alma" and many of its products and technologies, such as the signature Soprano and Harmony families of products and SHR technology, are known brand names in the global medical aesthetic treatment system market. The products and technologies have received positive commentary from physicians globally, and have also won a number of awards and recognitions. The Company's brand has a reputation for safety, reliability and high quality. All of the technologies utilized in the Company's current products are registered with CE and approved for sale in Europe, and all the Company's products being sold in the U.S. have obtained the required FDA's 510(k) clearance. The Company adopts a stringent quality control over the production process and supply chain, and it purchases most of the key raw materials and components from the approved suppliers in Israel, the United States, Germany, the United Kingdom and Spain. In addition, the Company offers a high level of customer service and support, and has been recognized for fast and on-time product delivery to customers. To help ensuring that the sales force provides professional support and guidance to treatment providers, each of the Company's salespersons is required to undergo a clinical and technical training programs.

Mr. Yi Liu, the Chairman and Executive Director, said, "Sisram is the first Israeli company to be listed in Hong Kong. Through the listing, the Company is expecting to enhance brand and business development in the PRC as well as attract new investors seeking investment opportunities in the medical devices sector, consequently accelerate our development." Looking forward, Mr Liu added, "We will continue to promote our brands, increase market awareness and sales of our products, as well as expanding our sales and distribution channels. We will continue to meet the evolving demands of treatment providers and treatment recipients by launching innovative products driven by our research and development strength. Also, we will continue to increase our market share in the global energy-based minimally invasive treatment system market and strengthen our position as the largest provider of energy-based medical aesthetic treatment systems in the PRC. Furthermore, we will capture growth opportunities and add new revenue streams through acquisitions or strategic partnerships globally, so as to maximize the return to our shareholders."

Disclaimer:

Not for publication, distribution or release, directly or indirectly in or into the United States or any other jurisdiction in which such publication, distribution or release would be prohibited by applicable laws.

This press release does not constitute and is not an offer to sell or the solicitation of an offer to buy securities (the "Securities") of SISRAM MEDICAL LTD (the "Company") in the United States or elsewhere. The Company has not registered and does not intend to register the Securities under the US Securities Act of 1933, as amended (the "Securities Act"), and the Securities may not be offered or sold in the United States absent registration under the Securities Act or an exemption from registration under the Securities Act. There will be no public offer of the Securities in the United States, Israel or any jurisdiction other than Hong Kong.

About Sisram Medical Ltd

Sisram Medical Ltd (stock code: 1696.HK) is a leading global provider of energy-based medical aesthetic treatment systems, with comprehensive in-house capability to design, develop and produce such systems, which often feature the Company's innovative and proprietary technologies. "Alma" brand, as well as the brands of many of the Company's products such as "Soprano", "Harmony", "Accent" and "FemiLift", are widely recognized and well regarded among treatment providers and treatment recipients internationally. The Company has also been the largest provider of energy-based medical aesthetic treatment systems in the PRC market and one of the leaders in the medical aesthetic treatment system market globally, in terms of revenue in 2016, according to the Medical Insight Report. The company sells its treatment systems in approximately 80 countries and jurisdictions worldwide. Sisram, incorporated in 2013 in Israel, is a non-wholly owned subsidiary of Fosun Pharma. Fosun Pharma is a leading healthcare group in China with businesses covering the whole healthcare industry chain.

For Identification Purpose

Read this news on PR Newswire Asia website: First Israeli Company Sisram announces proposed listing on SEHK Main Board with offer price between HK$8.88 and HK$12.35 per share

#Healthcare

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euro3plast-fr · 7 years

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Email marketing statistics 2017

The best email statistics sources to benchmark open and clickthrough rates for your email campaigns in the UK

Email marketers often ask "how do our campaigns compare"? They're looking for statistics to compare subscriber engagement for open, clickthrough and delivery rates, ideally within their sector.

Fortunately, there are a number of good options to benchmark email response across different sectors. The best stats sources are compilations by email marketing service providers who produce statistics across their clients' campaigns. We have ordered them into the 4 top questions asked:

What are the email engagement rates for small to medium businesses?

What are the Email engagement rates for larger businesses?

What is the breakdown of market share for email clients on mobile and desktop?

What is a good open rate? And what is a good click through rate for email?

As we'll see, for the most meaningful comparisons we need to go beyond industry averages and drill down to the comparison of email types since transactional emails such as a welcome sequence tend to have much higher interaction and click-through rates than a regular newsletter.

Email Statistics - 2017 update

Q1. What are the email engagement rates for small to medium businesses?

We will continue to update this resource through the year as new reports are produced by the main email platforms. Do contact us if you're an email provider with new stats to share. Talking of which... Mailchimp has monthly updates of their Email benchmark stats which give a great source of comparing email response by industry. This Email response data has been updated on 1st February 2017.

OpenOpen rate (%)Clickthrough rate (%)Soft BounceHard BounceAbuseUnsub Agriculture and Food Services24.71%2.98%0.58%0.43%0.02%0.29% Architecture and Construction24.78%2.90%1.50%1.08%0.03%0.36% Arts and Artists27.23%2.85%0.61%0.44%0.02%0.29% Beauty and Personal Care18.48%1.96%0.38%0.38%0.03%0.32% Business and Finance20.97%2.73%0.66%0.55%0.02%0.23% Computers and Electronics20.87%2.16%1.02%0.70%0.02%0.31% Construction22.10%1.95%1.56%1.20%0.04%0.43% Consulting19.54%2.26%0.92%0.71%0.02%0.29% Creative Services/Agency22.41%2.61%1.09%0.89%0.02%0.38% Daily Deals/E-Coupons15.22%2.39%0.10%0.07%0.01%0.10% E-commerce16.75%2.32%0.30%0.24%0.02%0.23% Education and Training22.00%2.63%0.55%0.46%0.02%0.20% Entertainment and Events21.21%2.33%0.49%0.41%0.02%0.28% Gambling18.75%3.35%0.39%0.46%0.03%0.17% Games20.82%3.33%0.44%0.50%0.02%0.25% Government26.33%3.62%0.48%0.39%0.01%0.13% Health and Fitness21.93%2.57%0.43%0.44%0.03%0.39% Hobbies28.46%5.13%0.31%0.24%0.02%0.23% Home and Garden23.82%3.47%0.57%0.40%0.03%0.37% Insurance21.56%2.11%0.76%0.82%0.03%0.26% Legal22.49%2.99%0.76%0.67%0.02%0.23% Manufacturing21.74%2.33%1.41%0.99%0.03%0.36% Marketing and Advertising17.81%1.92%0.77%0.61%0.02%0.28% Media and Publishing22.14%4.70%0.28%0.18%0.01%0.12% Medical, Dental, and Healthcare22.43%2.42%0.72%0.72%0.03%0.30% Mobile19.43%2.10%0.57%0.63%0.02%0.36% Music and Musicians22.86%2.84%0.56%0.42%0.02%0.29% Non-Profit24.98%2.76%0.49%0.40%0.02%0.19% Other23.06%2.81%0.78%0.60%0.02%0.28% Pharmaceuticals20.02%2.51%0.79%0.74%0.02%0.22% Photo and Video25.36%3.49%0.71%0.61%0.02%0.40% Politics22.23%2.17%0.42%0.38%0.03%0.21% Professional Services20.89%2.47%0.92%0.72%0.02%0.31% Public Relations20.12%1.64%0.80%0.60%0.01%0.21% Real Estate20.84%1.91%0.61%0.51%0.03%0.31% Recruitment and Staffing20.73%2.18%0.53%0.60%0.02%0.32% Religion26.46%3.11%0.19%0.17%0.01%0.13% Restaurant21.17%1.25%0.24%0.22%0.02%0.26% Restaurant and Venue21.71%1.33%0.53%0.45%0.02%0.42% Retail20.96%2.50%0.35%0.30%0.02%0.28% Social Networks and Online Communities21.71%3.33%0.37%0.29%0.02%0.23% Software and Web App20.95%2.29%1.06%0.85%0.02%0.39% Sports25.41%3.19%0.46%0.41%0.02%0.29% Telecommunications21.57%2.43%1.13%0.92%0.02%0.27% Travel and Transportation20.69%2.17%0.65%0.48%0.02%0.24% Vitamin Supplements17.26%1.80%0.28%0.22%0.03%0.25%

We do have other industry sector breakdowns of response later in this post, but since Mailchimp send billions of emails a month for more than 10 million users this is probably the largest global sample of email response that has been created. It is skewed to smaller businesses using their free account options, though.

Q2. What are the Email engagement rates for larger businesses?

The results for Mailchimp are more typical of smaller and mid-size businesses, rather than large brands. This 2016 email benchmark compilation from Silverpop who are now owned by IBM so clients tend to represent larger businesses - they are from 750 companies representing 3,000 brands in 40 countries. So breakdowns by EMEA, UK, US and APAC are available too. I've selected the breakdown by industry which is more useful to compare your performance with.

But what is the average email open rate? Here are the open rates with the mean showing the variation from the poorest performing sectors like publishing and tech to consumer brands and non-profits.

Rather than click-through rates that are also available in the report, I have picked out Click-to-open which shows engagement with the copy and creative. As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark.

Finally, from this benchmark, I thought it would be useful to share the data on list churn as indicated by hard bounce rates and spam complaint rates. You don't want to go too high on these since you could have a problem with inbox delivery and likely your ESP will get in touch.

Q3. What is the breakdown of market share for email clients on mobile and desktop?

Litmus, one of the best sources for stats on Email marketing has produced a Jan 2015 update reviewing the current situation to previous years.

This chart summarising their research. While mobile remained dominant, this year did see some changes for mobile, webmail, and desktop.

The latest Litmus compilation of email client market share from January 2017 shows why it's so important to consider how well your emails render on mobile. It's based on the percentage of opens on different platforms. The uptick in webmail opens is again largely due to Gmail defaulting to open images.

View post on % reading emails on mobile devices.

Litmus also has additional data aggregating Mobile clients - see their Email marketing client market share site for the latest updates. This shows the need to optimise for the iOS and Android platforms, bit with Android surprisingly low compared to the iPhone.

Q4. What is a good open rate? And what is a good click through rate for email?

Across all industries, the average open and clickthrough rate results according to the most recent Sign-up.To Email statistics for UK SME email marketing campaigns were:

Across all industries the average results for UK SME email marketing campaigns were:

Open rate: 24.79% (2016: 24.88%)

Click-through rate: 4.19% (3.42%)

Unsubscription rate: 0.49% (0.52%)

Click-to-open rate: 11.88% (10.88%)

Unsubscribe-to-open rate: 2.59% (2.72%)

This data shows that open rate has had a slight decrease, click-through and click-to-open rates have slightly increased. While unsubscribe-to-open rates showed a slight decrease.

The 2017 report has a relatively small sample of 1.5 billion emails sent by SMBs during 2016.

But it's a useful report since it has the breakdown of opens, clicks and unsubscribes by industry for B2B and B2C markets. This shows the much lower response in some sectors such as Events, Education and Legal services.

There are also statistics on engagement measured as clicked to open - this info isn't always available in these types of benchmarks. It's useful to compare how effective your creative and offers is at to generating clickthroughs.

Finally, the full report also has a sector breakdown on unsubscribe rates. Again a large difference here by sector.

In the Autumn of 2015, we partnered with Email marketing platform GetResponse to benchmark adoption of email marketing techniques. As part of this project, GetResponse has now published one of the first benchmarks comparing email open and clickthrough rates by industry sector. The chart shows that email marketing is considerably more challenging in some sectors such as retail and e-commerce, marketing services and travel compared to others such as financial services and consumer sectors.

You can download the full State of Email marketing 2016 by industry from the GetResponse site - the 2017 update will be released by April 2017.

Please let us know of other sources we can share in updates here. Thanks!

from Blog – Smart Insights http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/

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