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rohitpalan · 7 months ago

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Enterprise A2P SMS Market Poised for Steady Growth: Projected to Reach $11.74 Billion by 2034

As per the reports published by FMI, the global enterprise A2P SMS market is projected to have an average-paced CAGR of 5.3% during the forecast period. The current valuation of the market is US$ 77.29 Billion in 2023. The market value of the enterprise A2P SMS market is anticipated to surpass a market valuation of US$ 129.54 Billion by the year 2033. A historical market valuation of US$ 73.4 Billion has been recorded by the analysts of Future Market Insights for the concerned market during the base year.

FMI has analyzed that the heavy usage of the internet and the adoption of mobile phones by the population even across the rural and developing economies are reshaping the landscape for the A2P SMS market. All the businesses ranging from small, medium to large scale are targeting a wide base of customers and are willing to establish smooth communication with their customers. Due to this demand, the enterprise A2P SMS market is witnessing an unprecedented surge.

Alerts that are time sensitive, along with authentication of active users are some of the key factors accelerating the growth of the enterprise A2P SMS market. However, it is identified that certain elements prevailing in the market are likely to deter the growth of the industry through 2033. There are a large number of privacy and security threats in the concerned market, which is estimated to restrain the market from advancing forward.

Key Takeaways from the Enterprise A2P SMS Market

The enterprise A2P SMS market registered a moderate-paced CAGR of 5.5% during the period 2018-2022.

The cloud API messaging segment accounted for the highest revenue share of 56% during the base year.

The BFSI segment accrued the largest share of the enterprise A2P SMS market with 29$ in the year 2022.

The North American region is forecast to dominate the enterprise A2P SMS market through the forecast period, with the U.S. registering a CAGR of 2.6% through 2033.

“Extensive reaching capabilities and the cost-effective nature of enterprise A2P SMS services is likely to curate lucrative growth opportunities for the key players in the industry.” – Says an FMI Analyst.

Competitive Landscape in the Enterprise A2P SMS Market

The manufacturers in the enterprise A2P SMS market are indulging in activities that would fuel the rapid advancement of the aircraft sensor industry through the forecast period. They are collaborating and entering into strategic partnerships with other prominent players proliferating in the market. Additionally, they are making significant investments in research and development activities to further launch new services and make innovations to customer experiences. They are entering into mergers and acquisitions to further strengthen their foothold in the market.

Recent Developments

In January 2021, Mitto made an announcement for partnering with four mobile network operators in Tajikistan for A2P SMS. With the help of this partnership, the company planned on offering reliable A2P messages for the industries like commerce, logistics, entertainment, and social media players for enhanced engagement with customers.

In April 2021, a leading market player HubSpot made introduction of Operations Hub, a new addition to its suite of tools and CRM platform. This new program is likely to help the organization in unifying data, aligning team numbers, and automating processes surrounding the core goal of delivering an enhanced memorable experience to customers.

In May 2019, Global Message Services (GMS) made an announcement for partnering with Emirates Integrated Telecommunications Company (EITC), which is a mobile operator in UAE. This company’s partnership is likely to provide an international A2P managed services and messaging hub to UAE’s Du.

#Enterprise A2P SMS Market

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12345-zyx · 19 days ago

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kishorxox · 3 months ago

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Network Security Firewall Market Size, Share, Forecast, & Trends Analysis

Meticulous Research®—leading global market research company, published a research report titled, ‘Network Security Firewall Market by Component (Solutions, Services), Type (Unified Threat Management, Next-Generation Firewall), Deployment Mode, Organization Size, and Sector (BFSI, Retail, and Healthcare) and Geography - Global Forecast to 2031.’

According to this latest publication from Meticulous Research®, the network security firewall market is projected to reach $19.8 billion by 2031, at a CAGR of 20.6% during the forecast period 2024–2031. The growth of the network security firewall market is primarily driven by the rising government regulations encouraging the demand for network security firewalls, the growing significance of network security firewall solutions in the BFSI sector, the increasing demand for network security and privacy, and the advancement of digital transformation in the telecommunications industry. However, lack of preventive firewall maintenance restrains the growth of this market.

Moreover, the growing need for network security firewall solutions among SMEs and increasing adoption of network security firewall solutions in healthcare sectorare expected to generate growth opportunities for the players operating in this market. Furthermore, the zero trust security model is a prominent trend in the network security firewall market. However, misconceptions and lack of knowledge regarding network security firewall solutions pose significant challenges that impact the growth of the network security firewall market.

The network security firewall market is segmented by component (solutions {signaling firewall [SS7 firewall, diameter firewall, other signaling firewall solutions], SMS firewall [A2P messaging, P2A messaging]}, services (professional services, managed services), type (packet filtering, stateful inspection firewall, next-generation firewall, unified threat management), deployment mode (on-premise deployments and cloud-based deployments), organization size (large enterprises and small & medium-sized enterprises), sector (BFSI, retail, IT & telecommunications, government, healthcare, and other sectors). The study also evaluates industry competitors and analyzes the market at the regional and country levels.

Based on component, the network security firewall market is segmented into the solutions and services. In 2024, the solutions segment is expected to account for the larger share of over 58.0% of the network security firewall market. The segment’s large share is attributed to the increasing focus on solution-centric security capabilities, growing cybercrime & cyber espionage, and growing investment in R&D to improve network security firewall solutions. In addition, the benefits associated with network security firewall solutions, such as advanced threat detection, monitoring network traffic, stopping virus attacks, stopping spyware, and preventing unauthorized access, further support the growth of this segment.

However, the services segment is expected to grow at a higher CAGR during the forecast period due to the wide adoption of network security firewall services across IT & telecommunications, BFSI, retail & healthcare sectors, resulting in the increased demand for professional and managed services.

Based on type, the network security firewall market is segmented into packet filtering, stateful inspection firewall, next-generation firewall, and unified threat management. In 2024, the unified threat management segment is expected to account for the largest share of over 34.0% of the network security firewall market. The segment’s large share is attributed to the rising demand for UTM to counter increasing threats associated with unauthorized access and data thefts, the growing adoption of advanced security methods in the corporate sectors, and rising data security breaches. Also, the unified threat management segment is expected to record the highest CAGR during the forecast period 2024–2031.

Based on organization size, the network security firewall market is segmented into large enterprises and small & medium-sized enterprises. In 2024, the large enterprises segment is expected to account for the larger share of over 65.0% of the network security firewall market. This segment's large market share is attributed to its strong infrastructure and management of network security platforms by skilled IT personnel. Furthermore, large enterprises focus on desired security channels against cyber threats to retain customers, boost sales, and validate necessary steps to overcome market interruptions.

However, the small & medium enterprises segment is expected to grow at a higher CAGR during the forecast period. The increasing adoption of cybersecurity solutions & services among small & medium-sized enterprises (SMEs) to track, monitor, and manage assets, the growing digital transformation across industries, and the increasing number of cyberattacks on networks are expected to support the growth of this segment.

Based on deployment mode, the network security firewall market is segmented into on-premise deployments and cloud-based deployments. In 2024, the on-premise deployments segment is expected to account for the larger share of over 53.0% of the network security firewall market. The large market share of this segment is attributed to the greater control of network security infrastructure offered by on-premise solutions, the high preference for on-premise deployments among large enterprises, and the availability of trained IT professionals and supportive infrastructure.

However, the cloud-based deployments segment is slated to register a higher CAGR during the forecast period. The rapid evolution of new avenues for cloud-based deployments, the superior flexibility offered by cloud-based deployments, and the increasing incorporation of cloud-based solutions by small & medium-sized enterprises are expected to support the growth of this segment.

Based on sector, the network security firewall market is segmented into the BFSI, retail, IT & telecommunications, government, healthcare, and other sectors. In 2024, the IT & telecommunications sector is expected to account for the largest share of over 22.0% of the network security firewall market. The large market share of this segment is attributed to the increasing demand for filtering & monitoring network traffic, the growing need for network security and privacy, the rising need to protect connected network infrastructure, and the advancement of digital transformation in the telecommunication industry.

However, the healthcare segment is projected to record the highest CAGR during the forecast period due to the rising need for effective network security firewall measures, a surge in patient data security & privacy concerns, and increasing demand for secure medical connected devices.

Based on geography, the network security firewall market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2024, North America is expected to account for the largest share of the over 38.0% of the network security firewall market. The presence of prominent network security firewall players, including Juniper Networks, Inc. (U.S.), Mobileum Inc. (U.S.), and Cisco Systems, Inc. (U.S.), is expected to contribute to the high revenue share of this region. In addition, the high adoption rate of network security firewall solutions to enhance its IT infrastructure and the rising need to protect connected network infrastructure drive the demand for network security firewall solutions in the region.

However, Asia-Pacific is expected to witness the highest CAGR of 23.5% during the forecast period 2024-2031. The high market growth in Asia-Pacific is attributed to the rapid growth rate of developing economies, growing cybercrimes, and growing awareness regarding network security firewalls among small and medium-scale organizations driving the region's demand for network security firewalls. In addition, market players are investing in expanding their operations in the region. For instance, in April 2023, Imperva, Inc. (U.S.) opened its network and security operations Centre in Singapore to better support APJ and global customers. This new Centre will enable it to better understand the cyberattacks occurring in the region, and help customers more quickly navigate the complex business risks associated with those attacks.

Key Players

The key players operating in the network security firewall market are Cisco Systems, Inc. (U.S.), Check Point Software Technologies Ltd. (Israel), Mobileum Inc. (U.S.), Juniper Networks, Inc. (U.S.), Palo Alto Networks, Inc. (U.S.), Fortinet, Inc. (U.S.), Openmind Networks Limited (Ireland), Anam Technologies Ltd. (Ireland), Cellusys Limited. (Ireland), Sophos Ltd. (U.K.), Route Mobile Limited (India), SonicWall Inc. (U.S.), Enea AB (Sweden), and Forcepoint LLC. (U.S.).

Download Sample Report Here @ https://www.meticulousresearch.com/download-sample-report/cp_id=5065

Key Questions Answered in the Report:

Which are the high-growth market segments in terms of component, type, organization size, deployment mode, and sector?

What was the historical market size for network security firewall globally?

What are the market forecasts and estimates for 2024–2031?

What are the major drivers, restraints, opportunities, challenges, and trends in the network security firewall market?

Who are the major players in the network security firewall market, and what are their market shares?

What is the competitive landscape like?

What are the recent developments in the network security firewall market?

What are the various growth strategies adopted by major market players?

What are the major market trends, and which are the high-growth countries?

Who are the local emerging players in the network security firewall market, and how do they compete with other players?

Contact Us: Meticulous Research® Email- [email protected] Contact Sales- +1-646-781-8004 Connect with us on LinkedIn- https://www.linkedin.com/company/meticulous-research

#Network Security Firewall Market #Unified Threat Management #Next Generation Firewall #Packet Filtering #Network Security #Stateful Inspection Firewall

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digitalmore · 3 months ago

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#IFTTT #DigitalMore.co

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differenttimemachinecrusade · 3 months ago

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SMS Firewall Market Landscape: Opportunities and Competitive Insights 2032

The SMS Firewall Market Size was valued at USD 2.7 Billion in 2023. It is expected to grow to USD 5.9 Billion by 2032 and grow at a CAGR of 9.2% over the forecast period of 2024-2032

The SMS Firewall market is witnessing rapid expansion as organizations and telecom providers strengthen their defenses against messaging fraud and cyber threats. With increasing incidents of SMS-based phishing, grey routes, and spam, the need for robust firewall solutions has never been greater. As global SMS traffic rises, businesses are investing in advanced security systems to ensure compliance and prevent revenue leakage.

The SMS Firewall market continues to grow as mobile network operators (MNOs) and enterprises recognize the importance of filtering and monitoring SMS traffic. Fraudulent messaging, including SMS pumping, smishing, and SIM box fraud, has led to financial losses and damaged customer trust. To counter these threats, companies are deploying AI-powered SMS firewalls, real-time analytics, and threat intelligence solutions, driving market expansion.

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Market Keyplayers:

AdaptiveMobile Security (A2P SMS Firewall)

BICS (SMS Firewall Solution)

Cellusys (Cellusys SMS Firewall)

Comviva (Mobility Services Platform)

Infobip Ltd. (Infobip SMS Firewall)

Mobileum (Mobileum SMS Firewall)

Monty Mobile (Monty SMS Firewall)

Proofpoint (Proofpoint SMS Security)

Sinch (Sinch A2P Messaging)

TATA Communications (TATA SMS Firewall)

Twilio (Twilio Programmable Messaging)

Nexmo (Vonage) (Nexmo SMS API)

CloudMark (CloudMark Messaging Security)

Fortinet (FortiGate SMS Firewall)

Symantec (Symantec Messaging Gateway)

OpenMarket (OpenMarket SMS Messaging)

Viber (Viber Business Messages)

Amdocs (Amdocs Messaging Solutions)

Zenvia (Zenvia SMS Messaging)

MessageBird (MessageBird SMS API)

Market Trends Driving Growth

1. Rising SMS Fraud and Security Threats

The increase in smishing (SMS phishing) and grey route messaging has forced telecom providers to implement robust SMS firewall solutions. These security threats not only affect end-users but also lead to significant revenue losses for network operators.

2. Growth of A2P Messaging and Monetization Efforts

Application-to-Person (A2P) messaging is experiencing high demand, especially in industries such as banking, e-commerce, and healthcare. To protect revenue streams, operators are turning to SMS firewalls that ensure only authorized traffic is delivered.

3. AI-Powered SMS Filtering and Analytics

Artificial Intelligence (AI) and machine learning are transforming SMS firewall technology. AI-driven firewalls can detect patterns of fraudulent messages in real time, reducing false positives and improving the accuracy of message filtering.

4. Regulatory Compliance and Data Protection

Governments and regulatory bodies are enforcing stricter policies around SMS security, such as GDPR, HIPAA, and telecom-specific guidelines. This has accelerated the adoption of SMS firewalls that offer compliance-focused solutions.

5. Cloud-Based and SaaS SMS Firewalls

Cloud-based firewall solutions are gaining traction due to their scalability and cost-effectiveness. Businesses are increasingly adopting firewall-as-a-service (FaaS) models to secure their SMS traffic without investing in expensive hardware infrastructure.

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Market Segmentation:

By Component

SMS Firewall Platform

Services

By SMS Type

A2P Messaging

P2P Messaging

Others

By SMS Traffic

National SMS traffic

International SMS traffic

By Deployment

On-premise

Cloud

Market Analysis and Current Landscape

Key drivers of this growth include:

Surge in SMS fraud incidents: Mobile fraud cases are increasing, making security solutions essential for telecom providers.

Expansion of enterprise messaging: Businesses are using SMS for authentication, notifications, and marketing, requiring secure message filtering.

Advancements in AI and automation: AI-powered fraud detection tools are improving the efficiency of SMS firewalls.

Telecom operators’ focus on revenue assurance: MNOs are monetizing A2P traffic by blocking fraudulent and grey-route SMS messages.

While the market presents significant opportunities, challenges such as high implementation costs, interoperability issues, and evolving fraud tactics remain concerns. However, continued technological advancements are expected to mitigate these challenges.

Regional Analysis: Market Growth Across Key Geographies

North America

North America leads the SMS Firewall market due to the high adoption of mobile security solutions and stringent regulatory policies. Major players in the telecom sector are heavily investing in firewall technologies to combat SMS fraud.

Europe

Europe follows closely, with increased demand for SMS security solutions driven by GDPR compliance and a growing enterprise messaging market. Businesses are prioritizing data protection and fraud prevention, fueling SMS firewall adoption.

Asia-Pacific

Asia-Pacific is the fastest-growing region, thanks to the rapid expansion of mobile networks and A2P messaging. Countries such as India and China are witnessing a surge in SMS-based financial transactions, making security a top priority for telecom providers.

Middle East & Africa

The Middle East & Africa region is also seeing significant growth, with mobile operators investing in firewall solutions to prevent revenue leakage and enhance SMS traffic security. The rise in digital banking and mobile payments is further driving demand for secure messaging.

Latin America

Latin America is experiencing gradual growth in the SMS Firewall market as businesses and telecom providers recognize the importance of securing SMS communications. The adoption of mobile-based services and online transactions is expected to boost demand.

Key Factors Shaping the Market

Several factors are influencing the growth and adoption of SMS firewall solutions:

Regulatory Compliance Requirements – Stricter telecom regulations are pushing operators to invest in SMS security solutions.

Increase in A2P Messaging Volume – Businesses rely heavily on A2P messaging for customer engagement, requiring better security.

Advanced Fraud Tactics – Fraudsters are constantly developing new ways to exploit SMS vulnerabilities, necessitating advanced protection measures.

Network Operator Monetization Strategies – MNOs are increasingly using firewalls to block grey-route traffic and maximize revenue.

Technological Innovations – AI-driven filtering, real-time threat intelligence, and automated SMS security solutions are enhancing firewall efficiency.

Future Prospects: What Lies Ahead?

The future of the SMS Firewall market looks promising, with several key developments expected to shape its growth:

1. AI-Driven Threat Detection

AI will play an even greater role in identifying fraudulent SMS patterns in real time, reducing response times and improving firewall accuracy.

2. Blockchain-Based SMS Security

Blockchain technology is being explored to enhance the transparency and authenticity of SMS transactions, providing an added layer of security.

3. Expansion of Firewall-as-a-Service (FaaS)

More businesses and telecom providers will adopt cloud-based firewall solutions, allowing for flexible and cost-effective SMS security.

4. Strengthening of Global Regulatory Policies

Governments will continue to enforce stricter regulations, compelling businesses to prioritize SMS security compliance.

5. Rise of 5G and Its Impact on Messaging Security

With the widespread adoption of 5G, the SMS Firewall market will need to adapt to new security challenges and opportunities arising from increased network speeds and IoT connectivity.

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Conclusion

The SMS Firewall market is evolving rapidly as organizations and telecom providers prioritize SMS security in response to growing fraud threats. As technology advances and regulatory frameworks strengthen, the demand for intelligent, AI-powered, and cloud-based firewall solutions will continue to rise. With businesses increasingly relying on SMS for communication, the market is set to play a crucial role in securing global messaging networks and ensuring safe and reliable communication for consumers and enterprises alike.

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#SMS Firewall market #SMS Firewall market Analysis #SMS Firewall market Scope #SMS Firewall market Growth #SMS Firewall market Trends

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global-research-report · 3 months ago

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Global RCS Market Growth: Key Players, Technologies & Strategic Insights

The global rich communication services market size is expected to reach USD 12.46 billion in 2030 and is projected to grow at a CAGR of 25.3% from 2024 to 2030. Rich communication services (RCS) platforms overcome the limitations of SMS and provide additional services such as high-quality image sharing, chat rooms, and read receipt. Adoption of such mobile services by various businesses to enhance customer experience is anticipated to drive the market for rich communication services during the forecast period.

Companies from various sectors use RCS platforms for marketing their products and services. The rising spend on mobile advertising over the past few years is expected to fuel market growth over the forecast period. According to the global system for mobile communications association (GSMA), in 2018, the global spend on mobile advertising was USD 185.0 billion as compared to USD 109.0 billion in 2016. Furthermore, rising number of mobile SIM connections is projected to up-keep market growth in the near future.

Lack of end-to-end encryption is expected to impede the growth of the market for rich communication services during the forecast period. This lack of encryption in RCS platforms allows external sources to intercept and manipulate the user’s calls and texts. Attackers who are in the same network as that of the user and have the user’s phone number, can use their IP address and impersonate, creating complications. However, organizations such as Verizon; AT&T, Inc.; and T-Mobile are focusing on implementing end-to-end encryption in their RCS platforms to cater to the end-user requirements.

Rich Communication Services Market Report Highlights

The A2P communication segment led the market with a revenue share of 65.4% in 2023. This share is attributed to the increasing adoption of text messages to market products. Rich communication services overcome the constraints of traditional SMS platforms and enhance customer engagement.

The retail segment held a leading revenue share in 2023. Growing competition in the retail industry has resulted in the increased adoption of technology by retailers to offer a customized and interactive shopping experience to their customers.

Asia Pacific is expected to register the fastest CAGR during the forecast period in the global market. Rising smartphone usage in the region and an increasing focus of brands to boost customer engagement through innovative marketing techniques has highlighted the need for advanced messaging standards such as RCS

Curious about the Rich Communication Services Market? Get a FREE sample copy of the full report and gain valuable insights.

Rich Communication Services Market Segmentation

Grand View Research has segmented the rich communication services market report based on type, enterprise size, end use, and region.

Rich Communication Services Type Outlook (Revenue, USD Billion, 2018 - 2030)

A2P

P2A

P2P

Rich Communication Services Enterprise Size Outlook (Revenue, USD Billion, 2018 - 2030)

SMEs

Large Enterprises

Rich Communication Services End Use Outlook (Revenue, USD Billion, 2018 - 2030)

Retail

Media & Entertainment

BFSI

Healthcare

Travel & Tourism

Others

Rich Communication Services Regional Outlook (Revenue, USD Billion, 2018 - 2030)

North America

Canada

Mexico

Europe

Germany

France

Asia Pacific

Japan

India

China

South Korea

Australia

Latin America

Brazil

Middle East & Africa

South Africa

Saudi Arabia

UAE

Key Players in Rich Communication Services Market

AT&T Intellectual Property

Vodafone Group Plc

Google LLC

Verizon

Telefónica S.A.

Orange

China Mobile Hong Kong Company Limited

KDDI CORPORATION

Telit Cinterion

Telstra Group Limited

Order a free sample PDF of the Rich Communication Services Market Intelligence Study, published by Grand View Research.

#Rich Communication Services Market

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etdgjuedtyjuedtygju · 4 months ago

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market-analytics · 7 months ago

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iplook-networks · 7 months ago

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SMS - Stiil A Key Player In 5G Era

As we enter the 2020s, the mobile messaging landscape has become more competitive than ever, with various channels vying for the attention of end-users, devices, and enterprises. Despite the growing competition, the SMS has not only maintained its relevance but continues to thrive and expand its influence. With a reach of over 5 billion mobile device users globally, SMS remains the primary communication channel for the rapidly increasing number of IoT devices, solidifying its role in the 5G era.

SMS and 5G: A Powerful Combination SMS is the only channel that can seamlessly connect over 5 billion mobile device users worldwide, making it an indispensable communication tool for enterprises and operators alike. As users transition to 5G networks and purchase new phones, maintaining uninterrupted access to person-to-person (P2P) SMS will be essential. The steady growth of application-to-person (A2P) messaging traffic indicates that enterprises are eager to harness the power of SMS for their digital transformation strategies.

Expanding Applications of SMSin the 5G Era Although SMS technology originated in the 2G era, it remains one of the most potent communication channels for businesses to connect with customers. Both mobile operators and enterprises must seize the growing opportunities presented by SMS as networks transition to 5G, as it has the potential to generate significant revenue. Supporting SMS technology in 5G networks also paves the way for new revenue streams from the IoT sector. In 5G networks, SMS can be delivered over IP connections on IP-SM-GWs or through SMSF (SMS on NAS) without requiring an IMS infrastructure. While both methods are vital in 5G networks, SMSF is particularly significant for many new IoT and machine-to-machine communication use cases across various industries.

SMS and the Growing IoT Market Currently, there are over 1.3 billion cellular IoT devices globally, with projections estimating a staggering 5 billion devices by 2025. Much of this growth is expected to stem from massive IoT deployments, where a considerable number of low-cost devices will require low power consumption. In these cases, latency, sensitivity, and throughput will be less important. Traditional features such as device triggering and SIM OTA will be indispensable in numerous IoT scenarios, and operators will rely on SMSF for SMS transmission in these instances.

SMS: A Continuing Legacy Whether it is to accommodate the ever-growing number of mobile users worldwide or to facilitate the evolving IoT ecosystem, the importance of SMS will only continue to rise. The universal coverage and reliability of SMS ensure its position as a channel that businesses will continue to leverage for customer interaction. As 5G deployment accelerates and the IoT market experiences explosive growth, SMS will undoubtedly play a pivotal role in shaping the future of mobile communication.

Source: SMS - Stiil A Key Player In 5G Era

#5G #SMS #IMS #telecom #short message service

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pranalip · 11 months ago

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Network Security Firewall Market – Latest Scenario Report And Forecast 2024-2033 | Global Insight Services

“Global Insight Services offers unparalleled market intelligence and strategic consulting services to businesses worldwide. Our expertise spans across various industries, including healthcare, technology, and consumer goods, providing comprehensive analysis and actionable insights. By leveraging advanced data analytics and in-depth market research, we empower our clients to make informed decisions, identify growth opportunities, and stay ahead of the competition”.

The global network security firewall market was valued at US$ 38.9 billion in 2021 and it is anticipated to grow up to US$ 101.3 billion by 2031, at a CAGR of 9.8% during the forecast period.

The network security firewall is configured so that any data entering or exiting the network must pass through it. Network security firewall accomplishes this by examining individual incoming messages and rejecting those that fail to meet the defined security criteria. When properly configured, a firewall allows users to access any needed resources while keeping out hackers, unwanted users, worms, viruses, or other malicious programs trying to access the protected network. Additionally, to limit access to a protected computer & network, a firewall can log all traffic coming into or leaving a network & manage remote access to a private network through secure authentication certificates and logins.

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Market Drivers and Trends

The increasing deployment of IoT in industries results in network security threats like the IoT Botnets. The botnets enable hackers to get access to devices that plug into IoT. For instance, in 2016, the leaked Mirai code had created a highly effective horde of bots resulting in an array of DDoS attacks. The development of such bots puts immense pressure on technology companies to implement network security measures. Such implementations are positively influencing the network security firewall market across the world.

Secondly, the SMS landscape is transforming quickly, where SMS firewall has captured a prominent position in establishing good A2P SMS monetization strategies and equipping them with network analysis and protection competencies. Over time, the demand for SMS security firewalls has spawned various providers, offering mobile operators a variety of value propositions and vendors to choose solutions. As SMS prevails to be a critical factor for revenue generation, operators worldwide focus on technological modifications to deal with threats like spam/spoofs and fraudulent activities. Therefore, the rising security and privacy concerns among the industry players are expected to drive the demand for SMS firewalls and contribute to the network security firewall market.

Market Restraints and Challenges

The increasing count of IoT Deployment Types and cloud computing has increased the organization’s vulnerability to cyber-attack, leading to difficulties in identifying malicious activities. Thus, industries worldwide have raised the demand for a skilled workforce to mitigate and protect organizations against cyber threats.

Advanced network security demands advanced skills at work, and it becomes difficult or almost impossible for companies to hire additional staff. The shortage of skilled workforce is also affecting the organization’s budgets, which are growing impeccably but unable to maintain the cyber security ecosystem. This factor has created an alarming situation among the organizations, owing to which various leading enterprises are training their employees with advanced skills.

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Global Network Security Firewall Market Segmentation

By Component

Solution

Services

By Deployment Type

On-Premise

Cloud-Based

Major Players in the Global Network Security Firewall Market

The key players studied in the global network security firewall market are Adaptive Mobile Security Limited (Ireland), AMD Telecom S.A. (Greece), ANAM Technologies (Ireland), Cellusys Limited (Ireland), Cisco Systems, Inc. (US), Mobileum (US), Omobio (Sri Lanka), Openmind Networks Ltd (Ireland), SAP SE (Germany), and Sinch (Sweden).

COVID-19 Impact

In 2020, due to the COVID-19 pandemic, several governments and regulatory authorities mandated both public and private organizations to adopt new practices for working remotely and maintaining social distancing. Since then, the digital ways of doing business have become several organizations’ new Business Continuity Plan (BCP). Organizations are enacting multiple concepts such as bring-your-own-device (BYOD) and work from home (WFH) to modernize their work cultures. Further, organizations are facing increased attacks on corporate emails, trying to trick people into sharing their account access credentials, and opening malicious email attachments. Hence, a well-bound combination of network firewalls, email security, and best practices among the workforce is vital to restrict cyber attackers on enterprise networks. Also, with employees connecting remotely to enterprise networks through virtual private networks (VPNs), it is important that load balancing is appropriately implemented and network functions are configured properly to avoid network failures and congestions. Misconfigured firewalls and load balancers could expose the network to potential phishing and Distributed Denial of Service (DDoS) attacks, which could lead to a major breach resulting in business losses. Therefore, the adoption of network security firewall solutions/services has increased during the COVID-19 pandemic, which results in a positive impact.

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Research Scope

Scope – Highlights, Trends, Insights. Attractiveness, Forecast

Market Sizing – Product Type, End User, Offering Type, Technology, Region, Country, Others

Market Dynamics – Market Segmentation, Demand and Supply, Bargaining Power of Buyers and Sellers, Drivers, Restraints, Opportunities, Threat Analysis, Impact Analysis, Porters 5 Forces, Ansoff Analysis, Supply Chain

Business Framework – Case Studies, Regulatory Landscape, Pricing, Policies and Regulations, New Product Launches. M&As, Recent Developments

Competitive Landscape – Market Share Analysis, Market Leaders, Emerging Players, Vendor Benchmarking, Developmental Strategy Benchmarking, PESTLE Analysis, Value Chain Analysis

Company Profiles – Overview, Business Segments, Business Performance, Product Offering, Key Developmental Strategies, SWOT Analysis.

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rohitpalan · 2 years ago

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Analytical Insights: Enterprise A2P SMS Market's Trajectory from 2023

The global Enterprise A2P SMS Market is on a steady growth trajectory, with a projected compound annual growth rate (CAGR) of 5.3% during the forecast period. In 2023, the market boasts a current valuation of US$ 77.29 billion, as revealed by a comprehensive analysis by Future Market Insights. Notably, during the base year, the market was valued at US$ 73.4 billion, providing a strong foundation for its ongoing expansion.

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Demand Analysis and Growth Trends

The enterprise A2P SMS market is witnessing substantial demand from various sectors, leading to the predicted growth rate. Enterprises across industries are leveraging A2P SMS services to enhance customer engagement, facilitate communication, and deliver important notifications. This trend is expected to continue driving the market’s expansion in the coming years.

Key Takeaways from the Enterprise A2P SMS Market

The enterprise A2P SMS market registered a moderate-paced CAGR of 5.5% during the period 2018-2022.

The cloud API messaging segment accounted for the highest revenue share of 56% during the base year.

The BFSI segment accrued the largest share of the enterprise A2P SMS market with 29$ in the year 2022.

The North American region is forecast to dominate the enterprise A2P SMS market through the forecast period, with the U.S. registering a CAGR of 2.6% through 2033.

Competition Analysis and Market Share

The market landscape is competitive, with numerous players vying for a significant share. Industry leaders and emerging startups are focusing on innovation, partnerships, and strategic acquisitions to strengthen their market presence. As the market expands, competition is expected to intensify, leading to the development of more diverse and advanced A2P SMS solutions.

Regional Trends

While the market is experiencing growth globally, specific regions are witnessing unique trends and adoption patterns. Regional variations in regulations, consumer behavior, and technological infrastructure are influencing the pace and direction of market growth across different parts of the world.

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Region-wise Insights

The market’s growth is not limited to a specific region. Enterprises worldwide are recognizing the value of A2P SMS services, contributing to the global market’s upward trajectory. While certain regions are currently showing higher adoption rates, the overall global distribution indicates a balanced growth pattern.

Category-wise Insights

Within the enterprise A2P SMS market, various categories are emerging based on industry verticals and applications. These categories represent distinct opportunities for businesses to tailor their messaging strategies and solutions to specific sectors, further fueling market growth.

Drivers and Opportunities

Several factors are propelling the growth of the enterprise A2P SMS market. The increasing demand for efficient communication channels, the rise of mobile marketing strategies, and the need for instant customer engagement are key drivers. Additionally, the integration of advanced technologies like AI and chatbots in A2P messaging solutions presents promising opportunities for market players.

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Key Segments in the Enterprise A2P SMS Market

By Tool:

Cloud API Messaging Platforms

Traditional &Managed Messaging Services

By Application:

Pushed Content Services

Interactive Services

Promotional Campaigns

Customer Relationship Management (CRM) Services

Others

By End User:

BFSI

Gaming

Travel & Transport

Health & Hospitality

Retail

Others

By Region:

North America

Latin America

Asia Pacific

MEA

Europe

#Enterprise A2P SMS Market

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12345-zyx · 19 days ago

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b2b-services · 11 months ago

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Over the last few years, the use of SMS for personal communication has considerably reduced, with most users preferring OTT messaging platforms like WhatsApp and Telegram. In fact, the consumer SMS market is a decelerating market.

But this does not mean SMS is dead. On the contrary, enterprise SMS, or A2P in particular (Application to Person), has a stellar story and will grow almost in double digits in the next few years.

All the notifications you receive, like OTP, bank statements etc., are examples of A2P SMS. This market had a shot in the arm during the pandemic. There was a surge in digital transactions; many government alerts were being sent and other app notifications.

But the key driver for this sector going forward will be IoT. When we speak about IoT, there are various ways devices can communicate. To put things in context, we can consider IoT bifurcated into cellular and non-cellular IoT. For cellular-based IoT, all notifications run through SMS, making it a huge opportunity, considering the M2M SIM market is growing reasonably rapidly (in its mid 20’s).

Emerging verticals such as healthcare would also help propel the growth story of A2P SMS, with automation being the critical business lever.

Also, for a country like ours, where mobile penetration is very high and for a segment which still relies on feature phones, A2P SMS remains one of the most cost-effective and yet secure ways to reach out to a large cross-section which resides not only in urban metros but also in the hinterland. know more....

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kishorxox · 3 months ago

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Network Security Firewall Market to be Worth $19.8 Billion by 2031

Key Players

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What was the historical market size for network security firewall globally?

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