#FCBInferno

[campaignsoftheworld]

FCB Inferno debuts stirring rallying cry for Sport England’s This Girl Can

Creative agency FCB Inferno and Sport England have launched a rallying cry that encapsulates many of the challenges and judgments that women still face – and flies in the face of them with a message of strength, confidence, and empowerment. The rallying cry can be seen in this week’s Stylist Magazine, alongside some of the stories of the women starring in the campaign. It was first released on This Girl Can’s social channels to commemorate International Women’s Day, and was supported and reshared by the likes of the UN Women’s UK account and Olympian Lizzie Simmonds. The work is part of a push in 2020 to confront the ways society must change to ensure all women feel like they too can be active, and follows on from a triumphant return to TV and out of home in January. This Girl Can hit its five-year mark in January 2020. The world has shifted dramatically in the last half a decade, as has the way that women are marketed to. But many of the original emotional, practical, and societal barriers the campaign sought to help women overcome in 2015 persist. Simultaneously, there are many women – including the women of the campaign – who can bust past their barriers to exercise time and time again and, through the simple act of getting moving, encourage others to do the same. For the first time, This Girl Can has created something that reflects the women of our campaign without showing them visually. Instead, we have created a rallying cry that draws from and is inspired by the women in our campaign and in our community.

Sharon Jiggins, EVP, FCB Inferno said: “This Girl Can has become known for showing women as they indeed are through our authentic and honest imagery and mantras. In 2020, we wanted to articulate women’s shared experiences in a new way, using our community as the inspiration for a rallying cry for all. “This piece of prose touches upon unspoken truths and shared experiences that many women have in common, and embrace every ability, experience, and way of moving. We aim to be joyously inclusive while galvanizing the women of England to move through the world as they please, and unapologetically.” Credits Sharon Jiggins – Executive Vice President Emily Whiteaway – Senior Account Director Becky Glover – Account Manager Laura Pirkis – Strategy Director Tom Lindo – Senior Strategist Nikki Chapman – Director of Production Hanna Davis – Creative Producer Russ Mallows – Creative Producer Owen Lee – Chief Creative Officer Al Young – Creative Partner Sarah Lefkowith – Senior Copywriter Nicole Chen – Senior Art Director Jude Moore – Senior Editor Richard Bagley – Head of Artwork Sarni Strachan – Joint Design Lead Max Fox – Designer Animation Studio – Schultz Schultz Grafik About Sport England Sport England is a public body and invests up to £300 million National Lottery and government money each year in projects and programmes that help people get active and play sport. It wants everyone in England, regardless of age, background, or level of ability, to feel able to engage in sport and physical activity. That’s why a lot of its work is specifically focused on helping people who do no, or very little, physical activity and groups who are typically less active - like women, disabled people and people on lower incomes. About This Girl Can Since 2015, Sport England has been working to address the significant gender gap found in sports and exercise, to build women’s confidence around being active, and help them meet the Chief Medical Officers’ guidance. The campaign was based on the insight that 75% of women say they want to do more sporting activities or exercise, but one of the unifying barriers found to be holding them back is a fear of judgement. This Girl Can’s objective is to encourage women to engage in physical activity regardless of shape, size, age or ability. Tags: International Women’s Day, Women's Day Ad, Sport England, This Girl Can, FCB Inferno, Rallying cry Read the full article

[evankafka]

Here’s one from my recent shoot in The UK with @fcbinferno for BMW Aftersales. #baby #babies #babiesofinstagram https://www.instagram.com/p/BobvJ2jApUA/?utm_source=ig_tumblr_share&igshid=pn2gra2xl2ko

[mrsulaimankhan]

#creativity #leadership #disability #inclusion #Empower | “Shared Values + Shared Action = Shared Profit (that’s financial profit and social profit).” — Cindy Gallop. ————————————— Last Wednesday (16 May), I had a fantastic day @CreativeEquals’ #CELeaders—#CreateYourFuture event at LSO St Luke's! It was an incredible day with incredible people. ————————————— I was one of probably 4 men out of 400+ women who attended (and it was a shame more men from the creative industries didn’t attend), but it was important for me to attend to show my support in today’s time a huge unrest and I was totally empowered and inspired by the experience of the entire day. It’s impossible for me to pick a favourite talk from all the talented, wonderful speakers onstage. 🙏🏽 I’m just so grateful to have been in your presence and honoured to been a part of such an extraordinary day. ————————————— Also, I’m humble to have finally met my shero Cindy in real life and (for the first time for me) to have heard her give a talk in person. It was magical. ————————————— A massive thank you to my friend Ali Hanan, Founder of Creative Equals, (and the entire #CreativeEquals team) for the invite too and for creating a magnificent event that I’ll never forget. I loved every second! ————————————— From here, the hard-work begins. Less talking, more positive doing. I accept this challenge on behalf of all marginalised communities everywhere and I’ll support them in the creative industries, especially disabled talent who are often forgotten and don’t have a voice. As Cindy’s wise words above mentioned, I simply believe it is vital to work together to ensure we start more tangible actions, together, and make business (and the world) a healthier, more inclusive, kinder, fairer, supportive and empathetic place for everyone. ————————————— “Do not follow the path. Go where there is no path to begin the trail.” — #Asante #proverb. ————————————— Personally, it is never about me taking credit either, but for me, it’s about creating the change I wish to see together with all you amazing people, and working through my business, ThisAbility Limited to achieve this for us all. ————————————— [If you’re interested, here’s the full schedule of what happened and all the great speakers: ‪https://tmblr.co/ZmMPDy2Y6ef ]‬ ————————————— Watch this space because: We got this! ✊🏻✊🏼✊🏽✊🏾✊🏿 ————————————— “Deal with yourself as an individual worthy of respect, and make everyone else deal with you the same way.” – Nikki Giovanni. ————————————— Cc: ‪@LondonRobinson @Pip_Jamieson @robynhfrost @_ranners @nishmarobb @FCBinferno @Cathyhutton @timothycreative ‬ ————————————— #ONWARDSandUPWARDS. 👊🏻👊🏼👊🏽👊🏾👊🏿 ————————————— #ThisAbility #intersectionality #WorkHardAndBeNiceToPeople #BeBraveAndDrivenByPurpose #DontBeADick #BeBoldBeWildBeFearless #FistBumpsOnlyPLEASE #adventure #adventures #NewAdventures #AdventureIsCalling #IAmNOTAnInspirationIAmJUSTLivingMyLife #superabled #IAmSuperabled #MuscularDystrophy

[agsb-bilbao]

AGS&B on Twitter

graffica_info: #PUBLICIDAD Mujer y deporte: estas campañas publicitarias de FCBinferno que pretenden visibilizarl… https://t.co/rO2ybTtgPY Check out the entire post on https://twitter.com/agsb_bilbao/status/891297502539984898

[postkiwi]

BMW dDrive Dog Basket launched April 1

BMW dDrive Dog Basket launched April 1 @BMW_UK @FCBinferno @PretzelFilms

Man’s best friend. A constant companion. Ever wondered how you could repay your dog for their unconditional love? Well, wonder no longer. Introducing the BMW dDrive dog basket: the exhilaration of the open road is no longer exclusive to just its drivers. The basket is the perfect gift for dogs who love the thrill of the drive. The revolutionary carbon fibre, TwinPower Turbo fan sets a new…

[mua-laurenloves-blog]

#Repost @mori_marco with @repostapp New work for @nivea_uk in Boots & Superdrug stores near you. Huge thanks to everyone involved 🙌🏻 @hortonstephens @dawnmoretti @fashionstallion @chrisodriscolldop @joehartphoto @brain_war @fcbinferno @lilliebernie @laurenmurphymakeup @stefaniadagostino @km_makeupartist @bigskystudios

[campaignsoftheworld]

FCB Inferno campaign to tackle Forced Marriage for the Home Office

The agency was briefed to develop a campaign targeting perpetrators, victims and bystanders, to educate on what makes a Forced Marriage. The campaign aims to reduce the number of Forced Marriages in the UK by challenging, empowering and inspiring communities to change perception and drive preventative action. The campaign approach has been developed based on research with the target audience and consultation with key partners and stakeholders. The research identified a knowledge gap about the non-physical actions of cohesion and a need to highlight the emotional pressure and psychological guilt – for example, making someone feel like they are bringing ‘shame’ on their family. Forced marriage is associated with physical force or violence but verbal and psychological pressure can compel someone to marry - and it’s still a crime. The creative not only educates what constitutes a force but also shows the impact and breadth of non-physical actions and the scale of emotional and psychological pressure upon the victims. Home Office: Forced Marriage The print and digital work visualise the layers of pressure smothering the victims, whilst in a film, a simple camera move reduces the victims to inconsequential players in their own lives. The three brides and one groom represent a range of communities. Casting on the campaign was based on the number of cases dealt with by the FMU in 2017 from specific communities within the UK as well as advice from partner organisations. Designed to be shared across social these films also appear as cut downs and simple posts, using each of our community protagonists to allow instant recognition of the issue and the law. The campaign is supported by the hashtag #righttochoose.

Home Secretary Sajid Javid first revealed the campaign at the International Conference on Ending FGM and Forced Marriage in November. Credits: Campaign: Forced Marriage Client: Home Office Head of Strategic Communications and Campaigns: Debbie Porter Head of Marketing: Laura Jones Marketing Manager: Jenny Nash Strategic Communications Advisor: Biatra Christou Agency: FCB Inferno Executive Vice President: Sharon Jiggins Account Director: Emily Whiteaway Senior Account Manager: Sabrina May Senior Strategist: Lucie Newlan Creative Director: Becky McOwen-Banks Copywriter: Sarah Lefkowith Art Director: Nicole Chen Copywriter: Gerard Roda Art Director: Vivien Decombe Designer: Sarni Strachan Project Manager: Tom Lawrence Agency Producer: Hanna Davis Photographer/Director: Andy Lo Po Audio: Nick @ Angell Sound Offline Edit: Curious Post Colourist: Senem Pehlivan Yagan Tags: Home Office, FCB Inferno, Forced Marriage, Digital, Short Film, Awareness Campaign Read the full article

[agsb-bilbao]

AGS&B on Twitter

graffica_info: FCBinferno, la agencia cuyas campañas promueven el papel de la mujer en el deporte https://t.co/9J0mODZGsv Check out the entire post on https://twitter.com/agsb_bilbao/status/888610174499516417

[campaignsoftheworld]

FCB Inferno’s Mother's Day 2017 campaign “Thank you Mom” for Pearson’s Project Literacy https://campaignsoftheworld.com/digital/fcb-infernos-mothers-day-2017-campaign/ #AdCampaign, #FCBInferno, #MothersDay2017, #MothersDayAds, #MothersDayCampaign, #ProjectLiteracy, #ThankYouMom

[campaignsoftheworld]

BMW dDrive Dog Basket https://goo.gl/XATZu0 #AdCampaign, #AprilFools2017, #AprilFoolsDayCampaign, #BMWCars, #BMWDDrive, #FCBInferno, #Technology