#Facebook API reaction Poll
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Facebook Ad Library Showed Just How Unreliable Facebook’s Security System For Elections Is
Jacob King – Pa Images / Getty Images
The Memorial Hall polling station in the village of Bishop’s Itchington, Warwickshire, as voters go to the polls in the general election.
On Dec. 10, just two days before the United Kingdom went to the polls, some 74,000 political advertisements vanished from Facebook’s Ad Library, a website that serves as an archive of political and issue ads run on the platform. For a while, what the company described as a “bug” wiped 40% of all political Facebook ads in the UK from the public record.
Facebook has said it will not fact-check political ads or restrict the ability for campaigns to target people. Instead, it said it will provide transparency with tools like the Ad Library, the Ad Library report, and the Ad Library API, so the public, researchers, and journalists can monitor how elections play out on the platform. But that only works to the degree that those tools operate properly. It was only the news media’s reporting that brought the issue out into the open.
“The fact that they could have an outage like this that went up to the day before an election, and they didn’t really publicly communicate,” Laura Edelson, a computer scientist at NYU whose work involves using the API, told BuzzFeed News, “that’s just not how you treat a security system. That’s what this is — this is a security system for elections.”
A Facebook spokesperson defended the site’s conduct, telling BuzzFeed News, “We are committed to making sure our transparency tools work, especially around elections. As soon as we became aware of a bug in the lead-up to the UK election, our teams worked around the clock to fix it and communicated publicly about our progress until it was fixed.”
In the wake of the failure during the UK elections, Facebook said it had launched a review of how to prevent these issues, as well as how to communicate them more clearly.
But the events of Dec. 10 are not the first time Facebook’s Ad Library has failed since its launch in May 2018. The API, which is supposed to give researchers greater access to data than the library website, went live in March 2019 and ran into trouble within weeks of the European Parliament election in May. Researchers have been documenting a myriad of issues ever since.
The platform also drew the ire of researchers when it failed to deliver the data it promised as part of a partnership with the nonprofit Social Science Research Council and Social Science One, a for-profit initiative run by researchers — a project that was funded by several large US foundations. Facebook said it remains committed to providing data to researchers, but the SSRC and funders have begun withdrawing from the project due to the company’s delays.
In December, the cochairs of Social Science One’s European advisory committee released a public letter expressing frustration with the lack of data and “eternal delays.”
“This is not an acceptable situation for scientific knowledge. It is not an acceptable situation for our societies,” they wrote, highlighting the need for Facebook data in order to investigate the true impact of the platform on society.
The Ad Library API is the most powerful tool available to monitor political ad spending on Facebook. But it too has been a constant source of frustration for researchers. The API delivers data about all social issue, election, and political ads in the system in a way that makes it possible for researchers and journalists to run in-depth analysis on hundreds of thousands of ads at the same time.
Of all the transparency tools made available by the big social media platforms, Facebook’s ads API offers the most comprehensive view of political ads — when it’s working properly.
Edelson said there are “regular delays of up to a full day between when ads start running and when they show up in the archive.”
Facebook
Some of the fields in the Facebook Ad Library API.
“That’s why the API was so important; it allowed us to deal with the sheer volume of ads,” Edelson said. In the UK, more than 200,000 issue-based and political ads have been shown to Facebook users since October 2018, according to Facebook’s Ad Library Report. In the US, there have been millions. During the US 2018 midterm elections, the API was not yet functional, so the Ad Library was the only option. And it too experienced problems, according to an analysis by Mozilla.
Mozilla — the nonprofit maker of the Firefox web browser and a leader in the open-source movement for transparency in software — criticized the Ad Library for failing to “provide the kind of data journalists and researchers require for honest oversight.”
The organization ultimately concluded that “Facebook’s tools aren’t very useful today, which means they won’t provide meaningful transparency before the midterm elections.”
Mozilla had planned on creating a tool to help Firefox users understand how they were being tracked and targeted by political advertisers, but because of a lack of data, they weren’t able to implement it, Jason Chuang, a researcher at Mozilla, told BuzzFeed News.
“In any case, Facebook later deployed software to disable our browser extension,” he added.
During the EU parliamentary elections in 2019, the Ad Library API faced various bugs, including an infinite loop — in which the library returned the same results over and over again without stopping. “The Facebook Ad Library API would often fail due to programming errors, and return incomplete data,” Chuang said.
The total number of ads in the library would sometimes fluctuate from minute to minute and “ads that had existed in the archive one day would disappear and could no longer be found on a later day,” according to Chuang.
The many errors and bugs afflicting the Facebook Ad Library API were meticulously documented by researchers at Mozilla during the EU parliamentary election cycle.
Mozilla
A few of the API issues documented by Mozilla researchers during the EU parliamentary elections.
“Rather than providing a clear picture of political advertising on the platform, the bugs introduced more uncertainty and cast doubt on whether anything can be trusted,” Chuang said. “We had to constantly question whether the data — and any statistics, analysis, and reporting derived from the data — is complete, or whether the Facebook Ad Library API is buggy today?”
These issues were flagged to Facebook numerous times by researchers. But the platform didn’t fix the Ad Library API until Matthew Rosenberg of the New York Times, published a piece documenting how it was “broken and difficult to use.”
“Within a week of that piece being published, they fixed the infinite loop bug,” Edelson said.
Facebook’s implementation of the ad-monitoring tools came as a reaction to the Cambridge Analytica scandal as well as “a lot of nefarious things going on during the 2016 US election and the 2016 Brexit election,” Rosalynd Southern, a lecturer in political communication at the University of Liverpool, told BuzzFeed News.
By providing a host of new initiatives, including third-party fact-checkers and a suite of ad monitoring tools, Facebook sought to demonstrate that it was fighting electoral interference.
But the series of issues with the Ad Library and the API shows that “it keeps going wrong for them. And I think that this is something that’s going to impact that kind of trust in Facebook,” Southern added.
Edelson said Facebook deserves credit for sharing as much information as it has. But when the company is armed with some of the world’s best programmers, the continued bugginess of the Facebook Ad Library raises some heavy questions about how committed the platform is to the mission of transparency and how effective it is at delivering on its promises.
“There’s no transparency unless we actually have the data. Delivering a working API — a usable piece of software — is only the first step toward transparency. Such a task shouldn’t be hard for a tech company like Facebook,” Chuang said.
“This is to us — to you, to me, to a lot of people — this is a critical tool for how we’re monitoring election interference,” Edelson said. “This is a pretty vital security system for our election. And clearly to Facebook, it isn’t.”
Rory Smith is a Research Manager at First Draft. Email him at [email protected]
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BoomBox — Viral Magazine WordPress Theme
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21.05.2018 - Fixed: BuddyPress plugin: error message on leaderboard and submissions pages - Fixed: Gamify plugin: can’t translate some texts // v2.5.3 - 18.05.2018 - Improvement: Media width option in Zombify plugin settings - Improvement: Sidebar option for Woocommerce product page - Fixed: Wp Quads pro plugin: Before Content Theme Area ad in single post option doesn't work - Fixed: In paginated posts missing featured image is missing in all next pages - Fixed: Can't remove added badge for category - Fixed: Multiple minor fixes // v2.5.2 - 08.05.2018 - Fixed: Facebook plugin - issue related to installation process - Fixed: Update ESSB plugin - issue related to post share function - Fixed: Floating Navbar doesn't deactivate - Fixed: WPBakery doesn't properly work - Fixed: Custom reaction color functions doesn't work - Fixed: Categories filter function doesn't properly work - Fixed: Structured data warning - Fixed: Multiple minor fixes // v2.5.1 - 28.04.2018 - Fixed: Facebook Comments plugin download url doesn't work - Fixed: Infinite scroll option doesn't properly work - Fixed: Sticky bar option doesn't properly work - Fixed: Single post hide elements options don't properly work - Fixed: Multiple post release fixes and improvements // v2.5.0 - 25.03.2018 - New: Single post templates - New: Sponsored Articles - New: WP Galleries with affiliate links - New: Breadcrumbs - New: Post Average Reading time - New: Material cards style - New: Credit / via option for entire article - New: Remember me checkbox in login popup - New: Fontawesome 5 Inegration - New: Custom Activiy Icons Set - New: Support for LiteSpeed Cache plugin - New: Leaderboard filters (Gamify) - Improvement: Post format icon position - Improvement: Single post pagitnation - Improvement: Post formatting styles - Fixed: Product Review Stars Not Showing - Fixed: Multiple minor fixes // v2.1.5 - 20.03.2018 - New: Logo Margin Top / Margin Bottom options - Improvement: Instagram embed video integration on steam / classic lists - Improvement: Option for contributors to delete their own draft posts - 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Fixed: Input type trivia quiz - notice appears when quiz result appears - Multiple minor fixes // v1.9.5.2 - 02.10.2017 - Fixed: Zombify post formats titles and descriptions aren't translatable - Fixed: Open list items issues - Fixed: Featured image is removed when you update post via Zombify - Fixed: "Video control" options issues - Fixed: Default meme templates images' sizes is bigger then required // v1.9.5.1 - 30.09.2017 - Fixed: Migration error during theme activation - Fixed: Default meme templates images aren't properly optimised // v1.9.5.0 - 29.09.2017 (major update) Boombox Theme: - New: New demo - "Readly" - New: Video format integration for Classic and Stream listing types - New: WPML support - New: "3 small posts" featured area type - Improvement: Renewed mobile design - Improvement: ESSB v5 support - Improvement: "AMP for WP" plugin v0.5 support - Improvement: View tracking on AMP pages via "amp analytics" extension - Improvement: Instant Articles subtitle support - Improvement: Buddypress user account activation process is integrated with popup registration form - Fixed: Auto Load Next Post plugin integration issues - Fixed: Reactions "max count per vote" option doesn't work - Multiple minor fixes Zombify Frontend Uploader Plugin: - New: Meme templates directory - New: Input type Trivia Quiz - New: Countdown post format - New: Publish date control for Admins and Editors - New: vk.com embed video support - Improvement: Froala editor is updated - Fixed: Paginated list doesn't work with Instant Articles - Multiple optimisations and fixes // v1.9.1.1 - 20.09.2017 - Fixed: WordPress v4.8.2 compatibility // v1.9.1 - 02.08.2017 - New: "Random" posts listing condition - New: Daily limit option of post submitting for contributors (Zombify plugin) - New: "Sign Up" button custom URL option (in customise->authentication) - Improvement: Yoast SEO post words count detection support for Zombify posts - Fixed: Views don't count on AMP pages - Fixed: CloudConverter triggered twice when used "get by url" option - Fixed: Tick icon doesn't appear on AMP polls - Fixed: Quizzes don't share results on Facebook - Fixed: Google plus embed doesn't work stable - Minor fixes. // v1.9.0.2 - 17.07.2017 - Fixed: Facebook Instant Articles custom rules don't apply properly (Zombify) - Fixed: Post Ranking System doesn't fetch current lists until it's regenerated in 24h. - Minor fixes. // v1.9.0 - 15.07.2017 Zombify Frontend Uploader Plugin: - New: AMP Support - New: AMP Polls advanced support - New: AMP Open / Ranked Lists advanced support - New: Facebook Instant Articles Support - New: Enhanced CloudConverter Integration for GIF format (Zombify->Api connect->CloudConvert) - New: Wordfence security plugin support - New: Post format ordering option in plugin settings - New: Buddypress notification (including email) to user when submitted post is published - Fixed: MP4 and MP3 upload - Fixed: MP4 video controls doesn't show up - Fixed: Open list images not always showing up - Fixed: Not all affiliate links has "nofollow" attribute - Fixed: "Submissions" tab's post ordering doesn't apply to all posts - Improvement: JS and CSS files load optimisation - Improvement: Embeds output approach - Overall minor UI / UX improvements Boombox Theme: - New: AMP Support (brand new design) - New: AMP ESSB & Mashshare sharing plugins integration - New: Facebook Instant Articles Support - New: "Views count scale" option - e.g. 1 view counted as 3 ( in Customise->Post Ranking System) - Improvement: Attachment template Previous / Next Buttons - Improvement: Excluding featured area's posts from main post listing - Minor fixes and optimisations // v1.8.2 - 25.05.2017 - New: Daylimotion support in boombox advanced fields "video url" - Improved: WooCommerce 3.0 support improvement - Improved: nofollow is added to affiliate button link - Fixed: Mediaelement js error - Fixed: H1 heading appears twice on post single - Fixed: ESSB plugin error during installation - Fixed: Via field is missing in story / image (Zombify) - Fixed: Image upload via Froala doesn't work properly (Zombify) - Fixed: Open / Ranked lists items template issues (Zombify) - Fixed: "Choose a format" string isn't translatable (Zombify) - Fixed: Multiple conversions during GIF upload (Zombify) - Fixed: Branding colour isn't applied in popup (Zombify) - Minor fixes // v1.8.0 - 29.04.2017 (major update) Zombify Frontend Uploader Plugin: - New: Froala Rich Text Editor advanced integration - New: Complex Stories with Quizzes, Polls, Listicles & other formats (all optional) - New: Instant File Uploading - New: MP4 Upload for Video format (including mp4 file upload size option) - New: MP3 Upload for Audio forma (including mp3 file upload size option) - New: GIF post format with direct MP4 file upload - New: Autosave - New: Excerpt & Preface optional fields - New: Enhanced embeds functionality: facebook, reddit, tumblr, coub, imgur, vidme and more - New: Option for controlling max count of categories & tags on post - New: Options for allowed categories - Improvement: User roles permissions - Improvement: "Items per page" option for Open / Ranked lists - Improvement: Validation errors visibility - Improvement: Better placement for Featured image upload box - Improvement: js files loading optimisations - Fixed: Translation issues - Overall minor improvements and fixes Boombox Theme: - New: Related Posts Widget - New: Separate option for featured posts on front page - New: Icon option for "Boombox pick" widget - Improvement: Option for disabling featured image in post single by categories and tags - Improvement: WooCommerce 3.0 support - Improvement: Structured data better support - Improvement: Multiple minor speed optimisations - Fixed: ESSB plugin integration minor issues - Minor fixes Source
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Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
from Digtal Marketing News https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/
0 notes
Text
Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
from IM Tips And Tricks https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/ from Rising Phoenix SEO https://risingphxseo.tumblr.com/post/182374100155
0 notes
Text
Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
from Digtal Marketing News https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/
0 notes
Text
Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
from Digtal Marketing News https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/
0 notes
Text
Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
from Digtal Marketing News https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/
0 notes
Text
Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
source https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/ from Rising Phoenix SEO http://risingphoenixseo.blogspot.com/2019/01/four-ways-to-use-webinar-marketing-for.html
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Four ways to use webinar marketing for reputation management
Webinar marketing has been gaining popularity for a few years now.
There are plenty of reasons for that: webinars improve social media engagement, help with brand loyalty, create linkable assets, build lead generation lists, and many more.
But one effort webinars can particularly helpful for is reputation management.
1. Associate your brand name with prominent niche influencers
When done right, influencer marketing is the best way to improve your online reputation (it could be quite risky too, so approach it with much caution). Any solid reputation management campaign should heavily rely on influencer marketing for many reasons:
People tend to trust people, so when they see influential personalities spread your message, they are more likely to engage
A simple association with a well-recognized personal brand can go a long way: People will automatically assume your brand can be trusted by seeing familiar faces that get featured on your website or social media feeds
Finally, influencers are able to improve organic reach of your website by sharing content assets they helped build throughout their social media channels
Inviting niche influencers to host your webinars is one of the most effective ways to engage them. Firstly, it is a good opportunity for them to generate some exposure for their own brands too (by expanding their reach to your customer base). Secondly, there’s always that ego-baiting component that’s hard to resist.
Action item: When working on your webinar schedule, take branding and recognizability very seriously. If you have a well-known guest to host a webinar on your behalf, make sure you make the most of that opportunity.
Example: Women In Events community uses monthly webinars to put their influential members into the spotlight. The webinar landing pages and social media promotional materials always combine the community branding and the influencer’s personal branding which creates strong association:
The real power of the influencer-driven webinar strategy comes when your influential host cross-posts the stream to their own wall.
When your Live is cross-posted on another Facebook page “it is treated as a separate broadcast on each Page”. This means that each video will get its own comments and reactions from each Page. In other words, viewers can’t see where the original Live broadcast is coming from
This allows brands to leverage the influencer’s audience so they can gain viewers on multiple channels, engage with prospects live in the Facebook comments, and later build ad audiences from the viewers.
ClickMeeting is a solid webinar hosting platform that supports live streaming to Facebook and YouTube.
The installation is quick and easy and the webinar is recorded while live-streamed for later re-use.
What’s really nice is that Clickmeeting live-streaming comes with many more nice features, including whiteboard, webinar branding, registration page, screen-sharing, polls and surveys and more.
2. Brand your hashtag
Hashtag marketing is an effective way to:
Build brand name recognizability
Position your brand as authority in the niche
Create more brand content assets through hashtag curation (using tools like Paper.li)
Action item: Keep branded hashtags in mind when putting together promotional strategy for your future webinar:
Inform your influential host of that need to include your hashtags when they invite their followers to join
Include your hashtag into all marketing materials combining it with your your influencer’s personal branding (It will also help put your brand name out there without looking too promotional)
Include your branded hashtag in the title tag of an article announcing your webinar: This will naturally populate the hashtag in each tweet whenever anyone shares your webinar announcement on Twitter
Consider combining your webinar marketing with Twitter chat marketing (e.g. before going live with the webinar, set up a quick Twitter party for people to tweet their questions using your branded hashtag)
To learn more about the power of hashtags to boost your webinar marketing strategy, read this case study from Hubspot:
On August 23rd, the hashtag #smsci was used to facilitate and track the conversation around Dan Zarrella’s “The Science of Social Media” webinar… Not only did the 11,000 attendees learn about the science of social media, but they also benefited from the related conversations with thousands of other Twitter users.
3. Create more brand assets to rank for more brand-focused queries
When performing your online reputation audit, don’t just focus on your brand name only. There are a variety of queries that include your brand name you need to be “owning” in search results. These may vary from navigation-related queries (e.g. how to login, contact, etc.) to informational (e.g. how to use certain parts of the site or certain products) queries.
Webinars provide great opportunity to both engage your customers and rank your site for a variety of informational queries that include your brand name.
Action item: Prior to creating your webinar schedule, research your branded queries and your current rankings for each. Focus on branded queries that:
Have enough search volume and/or (this shows demand)
Return other domains instead of yours on top
Serpstat helps you identify both: Type in your domain to check your organic rankings and then use keyword filters to filter results to those queries that contain your brand name. You can also combine several filters, for example, you can narrow the list to only those queries that currently trigger featured snippets (make sure your domain is featured for brand-focused queries!)
[Form there you can sort the list by search volume or by your domain current rankings]
To give you an illustration of how webinars can be used to dominate brand-focused search results pages, see results for [salesforce service cloud api]:
4. Consolidate multiple webinars into your own VOD channel
In my older column I was describing how consolidating your assets is as important as distributing them.
Webinar marketing provides for unique re-packaging opportunity allowing you to create your own branded video-on-demand channel which has lots of benefits including:
Tie your customers closer to your brand through regular updates
Create a separate source of income
Create more third-party brand assets that can rank for your brand name (i.e. mobile apps for users to access your channel from the go)
For a quick example of how this strategy looks in practice, check out how Viva Learning, a dental education platform, is consolidating their webinar-driven assets through a standalone mobile app:
You can handle setting up the process in-house by using one of these plugins or themes, or you can use third-party VOD hosting and managing solutions, including:
VOD platform
Price
Pros
Cons
Uscreen
Starts from $149/mo
Easy to set up your channel (no dev skills needed)
Price has gone up a bit since I last checked
VdoCipher
Starts from $349/y
Emphasis on video streaming: encrypted streaming, watermarking, secure hosting etc.
Mostly made for education and training, not enough features for selling / monetizing videos
StreamHash
$199 paid once
Self-hosted solution. You can edit the code
May need a lot of development help
Cleeng
Estimate here
A lot of focus on giving you a lot of pricing and payment options
Monthly cost grows as you build more subscribers
Brightcove
Starts from $199/mo
Huge focus on marketing and analytics
OTT price is not listed
Are there more opportunities for using webinar marketing for reputation management? Please share them in the comments!
The post Four ways to use webinar marketing for reputation management appeared first on Search Engine Watch.
from Search Engine Watch https://searchenginewatch.com/2019/01/28/webinar-marketing-reputation-management/
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Vidinflux Review And Exclusive Bonuses
Vidinflux Review And Exclusive Bonuses
Learn more here: http://mattmartin.club/index.php/2018/01/25/vidinflux-review/
Welcome to, Mattmartin.club Proud to show you my Vidinflux Review hope you will enjoy it !
Vidinflux
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FE – Vidinflux $37
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Management dashboard to control all your videos, such as – FB post videos, FB live videos, downloaded videos Analytics Dashboard
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Vidinflux review - (FREE) Bonus of Vidinflux
Vidinflux review - what's Vidinflux? Would you like a bit of the 500,000,000 site visitors a time market? Today you may make it easily. But before approaching to understand how you can do that, take a good look at some after stats: • Over 500,000,000 individuals Are viewing Videos on Facebook Everyday (FORBES). • Marketers who use video grow revenue 49% quicker than non-video users. • personal video produces 1200% more shares than text and images combined. What do these numbers mean? Yes, this means having videos on social networking will put you on a advantage that is huge getting loads of traffic. Unfortunately, this also ensures that simply publishing a video will perhaps not work; you will need unique kind of videos. You require social videos! Normal Fanpages turned into engagement & money powerhouses the moment they began utilizing social videos. This changes the way video clip is being engaged with forever! 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WATCH: European Tour player manages to hit two-yard wide fairway
European Tour player Ross Fisher and friends were recently taken into the desert by the tour (this sounds nefarious, but it’s not) and were asked to hit drives as straight as possible down a highway on a pitch of grass just two yards wide.
It took a while, but Fisher was finally able to achieve the task, which is incredible considering the width and the distance he hit the ball. From the looks of it, the fairway could have been one yard wide, and he still would have centered it up.
You know the ball-tracking devices different networks use that tell how much curve a player puts on a ball he hits? Yeah, I wish they showed the statistics for some of these drives, although Fisher did hit a bit of a cut to get his where it needed to go.
The reaction from Fisher, Nicolas Colsaerts, Richie Ramsay and Soren Kjeldsen was absolutely incredible as well. They were more celebratory than some tournament winners I’ve seen this year!
youtube
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How to Create Facebook Reaction Poll Streaming
How to Create Facebook Reaction Poll Streaming
Yesterday I’ve seen a forum thread that points to some guys who made millions of Facebook likes and views in matter of 5-6 hours (screenshot taken a bit late).
Create Facebook Reaction Poll Streaming
You can expect a new and improved Facebook Voting Live Stream application very soon! We are working on it! Be the first to test – SUBSCRIBE to the email list in the right sidebar!
Live Demo of…
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#FACEBOOK#Facebook API for Streaming#Facebook API reaction Poll#Facebook Video Poll#How to Create Facebook Reaction Poll Streaming#Increase Facebook page like#Increase facebook page likes free#Like Facebook Poll#Live Demo of Facebook Reaction Poll#Live Facebook Reaction Poll#Live Facebook Reaction Poll Source Code#Live streaming Software for Facebook reaction Poll#Online Video Facebook Poll#Source Code For Live Reaction Poll#Streaming Reaction Poll
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WATCH: MMA fighter has the perfect reaction to getting kicked in the junk
Getting kicked in the crotch is a terrible fate in any context, but especially so when it’s a professional MMA fighter delivering the punishment.
A very unlucky fighter, Apep T. Hernawan, and his private parts were subjected to such abuse at an Indonesian MMA event over the weekend. Hernawan was going toe-to-toe with Guardiola Lumihi at One Pride 14 when he was kicked in the groin by Lumihi towards the end of the second round. The kick didn’t land heavy, but it appeared to still do some damage — or Hernawan was very committed to selling the infraction.
Either way, the reaction was an all-timer.
As you would imagine, the fight was halted while Lumihi was presented with a yellow card. The referee attempted to check on Hernawan but…there wasn’t much he could really do.
Eventually the fight would resume, but Hernawan wasn’t able to get his revenge; Lumihi won by decision. That, my friends, is a very bad day at the office.
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