#GetYourDataRight

[penpath]

When it comes to business data, the iron is hot. It’s time to strike now on data insights that will turbocharge you past competitors. Chief marketing officers are planning to increase investment in marketing technology and digital channels, per the latest Gartner CMO Spend Survey. Check out our latest blog to see how data insights can pay off big. https://penpath.com/blog/how-data-insights-can-pay-off-big/

[penpath]

At PenPath, we’re committed to helping our clients extract valuable insights from their marketing data to help them make better decisions. That's why we partnered with @SnowflakeDB to unlock new value for our customers. https://www.snowflake.com/blog/how-snowflake-unlocked-new-value-for-penpath-and-its-customers/

[penpath]

If you are a marketer, you know that the metrics “Ad Cost Data” and “Website Sessions” matter. Sometimes though, they can be tricky to define and locate. In this recent article, we are talking about where we can find these metrics on common marketing platforms and then figure out a way to piece them together for further insight and analysis. https://penpath.com/blog/ad_cost/

[penpath]

Today, we continue our metrics series by talking about one of the most important metrics for any business - the revenue metric. Read our recent blog post to learn how this metric can benefit you and how to find it on different marketing platforms. https://penpath.com/blog/revenue-metric/

[penpath]

There are different data visualization tools that marketers use on a daily basis. Today we compare CRM, Excel, and Tableau to see how they measure up against each other. Which one is the overall champion? Click on the link below to find out. https://penpath.com/blog/data-visualization-tableau/

[penpath]

For us marketers, it is essential to focus on In our latest blog, we're looking at "spend" or "cost", one of the most valuable marketing metrics to you and your boss and how it can be measured on different platforms. Click on the link below to learn more. https://penpath.com/blog/spend-metric-marketing/

[penpath]

PenPath’s marketing analytics audit provides feedback and suggestions on how you can optimize your strategy to drive tangible results. Follow the link below to schedule a free audit today! https://penpath.com/contact/

[penpath]

Nowadays, marketing technology deals with databases, front-end languages, and APIs. In our latest blog, we look at how all these advanced tools are shaking up each category of marketing. Also, we talk about the most popular digital marketing categories – email marketing, Paid Search/SEO, Social Media Marketing/Advertising and CRMs. Check it out! https://penpath.com/marketing-technology/

[penpath]

Do you When there are gaps in the data, if the data is inaccurate or if the analysis of the data is done in silos, it can generate misleading conclusions & lead to poor decisions that decrease business performance. If you want to stop guessing & start leading with your data, consider investing in tools that unlock better decision-making. http://www.qoo.ly/vqesp

[penpath]

Tomorrow is the day! Haven't you heard the news yet? PenPath is hosting a FREE LIVE webinar on Blending & Visualizing Marketing Data! If you are still learning how to comprehend all your marketing data & use it for business decisions, this webinar is for you. Follow the link to register. http://www.qoo.ly/wn746

[penpath]

In our FREE LIVE Webinar on Blending & Visualizing Marketing Data on April 10th, you will learn how to centralize all your marketing data & start leading with it. If you know it all, then this event is not for you! For those who want to learn how to make sense of their marketing data, follow the link to register. http://www.qoo.ly/wguhm

[penpath]

Check out our latest article where we highlight the capabilities that we see make the most impact on the reporting process. With a finite amount of time, marketing teams need to quickly analyze, communicate, and take action. https://penpath.com/blog/best-tableau-features-for-marketers/

[penpath]

The insights shape the story. The story guides you to that No. 1 business goal. And after reading and following these steps, reaching that goal is the ultimate payoff. https://penpath.com/blog/how-data-insights-can-pay-off-big/

[penpath]

The best marketing dashboards are easy to read and navigate. Tableau is known as the gold standard for data visualization and interactivity. While the backend of Tableau gets the most attention, today we’ll share our favorite frontend Tableau features for marketers. If you aren’t familiar, check out our latest blog to learn about Tableau's best features. https://penpath.com/blog/best-tableau-features-for-marketers/

[penpath]

Here are the four best Tableau features for marketers that are guaranteed to help streamline analysis and reporting workflows. https://penpath.com/blog/best-tableau-features-for-marketers/

[penpath]

Check out our latest article to read about how to deliver data insights that make executives happy. Because that means business is good, and the data is worth the investment. https://penpath.com/blog/how-data-insights-can-pay-off-big/