#Google algorithm update March 2024 | Explore Tumblr posts and blogs

cindylouwho-2 · 1 year ago

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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, March 2024

Welcome to my roundup of SEO and marketing news and useful resources for ecommerce businesses, March edition. There is a lot going on with Google, and some really strong marketing pieces this time around, so let's get right to it.

SEO: GOOGLE & OTHER SEARCH ENGINES

Google launched both a core algorithm update and spam updates on March 5, with the spam update ending on the 20th. Core updates now include the Helpful Content algorithm. In early observations, Etsy and Reddit both picked up visibility in the UK.

The Helpful Content algorithm updates late last year destroyed a lot of sites’ Google traffic. Avoid the things they had in common. You can read the full study here.

Ecommerce sites were some of the biggest losers in Google visibility in 2023, with Amazon, Walmart, eBay, Etsy, Target and Best Buy in the top 10 of sites whose Google appearances slipped.

New to Google SEO? They’ve revamped their SEO starter guide for people like you. And if you are more advanced and want to learn how to optimize your website product pages, this is a good overview.

This lengthy article on backlinks for ecommerce websites covers pretty much all the angles, including the really difficult ones.

Reminder that if you want to rank on Google for a search term, you need to look at what is already ranking, and make decisions based on that content. [video and transcript] This works for most search engines, not just Google.

Yes, Google crawls “high quality” content more often. I used to refer to this as Google thinking the page is “interesting”, so I guess I will need to change my wording...

While Google sends the most traffic to websites, people spend a lot more of their online time elsewhere. Market where people are, not just where your stats say they came from.

Sadly, Google has stopped providing caches of website pages in its search results. While you can still see the caches of some pages by using the Google search Cache:[page link] as in cache:https://cindylouwho-2.tumblr.com that will eventually stop working as well. Bing still provides caches, but unfortunately both it and the Wayback Machine do not crawl often enough to give really recent results most of the time.

Missed Google news in February? Here’s your update. And just in case you are really behind, here is January.

Not Google

Unsure if your website has enough good backlinks? Bing Webmaster Tools will now tell you if you don’t.

Yandex - the top search engine in Russia - was sold by its Dutch ownership group to a consortium in Russia.

SOCIAL MEDIA - All Aspects, By Site

General

A US study of social media use found that the most popular site was YouTube, with 83% of adults using it. Two-thirds of American adults use Facebook, while TikTok is up to ⅓ of the US population.

Because they do change periodically, here are the latest image and video sizes recommended for the top social media platforms. [infographic]

Bluesky is now open to everyone - it was previously invite-only.

Facebook (includes relevant general news from Meta)

Meta has introduced several changes to its Ad options, applying to Facebook and Instagram.

Meta had a great 4th quarter in 2023, with revenue, users, and earnings per share up. “Fast-growing upstarts Temu and Shein, which originated in China, have been pouring money into ads on Facebook and Instagram. Li said on Thursday that revenue from China-based advertisers accounted for 10% of sales for the year and 5 percentage points of growth.”

Instagram

An updated post on Instagram's algorithm and how it works.

Instagram is still beta testing longer Reels for some users.

If your account is a brand account, you can now run ads on Instagram with coupon codes right in them. (Some Facebook users can already do this.)

Among other recent changes on LinkedIn, the algorithm is now looking to boost important content longer than just the first day or two after publication.

Pinterest has its own stats package, called Pinterest Analytics, but only for “Business” accounts. They show how many people clicked on the outgoing links, how many people saw your pin on their screen, and much more. Here’s everything you need to know.

Reddit successfully launched on the stock market this past week, but questions remain about how this will change the site.

Google is paying Reddit to scrape its content through the API instead of from the web.

Snapchat

Snap was a little later than most tech companies doing layoffs recently, waiting until February 5 to let 10% off staff go.

Threads

Threads is so new that the algorithm is bound to change a lot in the next year, but for right now, here is how it works.

TikTok

There is an overwhelming amount of info out there on the US attempt to either ban TikTok or force its sale, and much of it is incomplete, so I will let you Google to your heart’s content if you want to learn more. If you are relying on TikTok to drive sales, this would be a good time to make sure you diversify your promotional strategy.

You can now track trending terms on TikTok through the Creator Search Insights section. “Creator Search Insights will highlight frequently searched topics, which creators can organize by category (for example, tourism, sports, science) or tailor to their content type with the “For You” option. Additionally, creators can filter for “content gap” topics, which are highly searched but have relatively few videos on TikTok covering them.“

TikTok may be testing a photo app, which would obviously compete with Instagram.

Twitter

What? Twitter may have lied about its Super Bowl ad performance? I’m so not shocked.

Tumblr

Tumblr will be selling data access to AI companies.

YouTube

This is a pretty decent article on YouTube SEO.

(CONTENT) MARKETING (includes blogging, emails, and strategies)

Small and micro-businesses need an email list. An email list is:

portable (unlike most social media followers or marketplace buyers)

is available to almost everyone, as we all need at least one email address if we are online

less susceptible to the whims of algorithms (unlike SEO, marketplaces, social etc.)

I keep seeing people argue that no one opens emails, but the chart in the article above is proof that is still wrong. (My blog email list averages close to a 70% open rate, depending on the topic and the time I send it. My jewellery email list - which I hardly ever send to - still has an over 30% open rate. My click rates are well above the industry averages, usually 30 to 40% of all recipients for the blog list. These are much better numbers than social, and astronomically better than my clickthrough rate on Google and other search engines.)

Gmail and Yahoo both changed how they handle bulk emails such as newsletters in February. Here’s what you need to know on the basics, including authenticating yourself so your email gets through.

Find out how to get people to read all the way to the end of your content.

Get ready for April marketing with 5 topical ideas. National Handmade Day is April 6.

We should all think twice before deciding to use AI to create content. “Circa 2024, generative AI does not produce new ideas or even develop its own conclusions. Rather, it regurgitates information that it has indexed.” Not convinced? Here’s another article. “AI-generated content represents the literal “average of everything online.”

ONLINE ADVERTISING (EXCEPT INDIVIDUAL SOCIAL MEDIA AND ECOMMERCE SITES)

Google Ads can now be tracked in Google Analytics 4.

Both Google Ads and Microsoft Advertising were up in the 4th quarter of 2023.

STATS, DATA, TRACKING

Google Analytics 4 tracks organic traffic differently than the previous version. Here’s how to figure it out.

BUSINESS & CONSUMER TRENDS, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

I’ve probably posted this specific article before, but it is worth another read: how to communicate with customers. For example, “Mirroring your customer’s tone lets them know you’re on their side. If a customer is formal, for example, hold back on the LOLs. If they’re more casual, relax your tone.”

According to a US study, Generation Z is skewing the traditional marketing funnel. “Per Archrival’s data, 77 per cent of Gen Zs and 79 per cent of millennials in the US are actively seeking style inspiration at least monthly, with almost half of those looking for style inspiration on social media. When asked where they learn about new brands, products and experiences, video reigns supreme: YouTube is the most popular platform with Gen Zs, followed by TikTok, then Instagram.”

Trend alert: bag charms are back.

IMAGES, VIDEO, GRAPHIC DESIGN, & FREE ONLINE TOOLS

Almost all of these 12 video tools are free, and some can be used on your phone.

MISCELLANEOUS

This is an older piece, but it checks out: IKEA Hacks for Craft Show Displays. A few of these could be done with non-IKEA items.

Want to stay up-to-date on a nearly daily basis? Follow me on Bluesky or on LinkedIn, or become a member of my Patreon.

#ecommerce #seo #social media #search engine optimization #microbusiness #content marketing #cindylouwho2

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repguardians · 1 year ago

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March 2024 Google Update: Essential Insights and Quick Recovery Tips

If you’re a website owner or someone who keeps an eye on internet trends, you might have heard about the March 2024 Google update. This update shook up the world of online search and left many website owners scrambling to understand what happened and how to recover if their site was affected. In this blog post, we’ll break down everything you need to know about the March 2024 Google update, and we’ll provide you with some quick tips to help your website bounce back if it took a hit.

What Was the March 2024 Google Update?

Google frequently updates its search algorithm to improve the quality of search results for users. These updates can have a significant impact on how websites are ranked in search engine results pages (SERPs). The March 2024 Google update was one such algorithm update that introduced changes to how Google ranks websites.

Key Insights from the March 2024 Google Update

One of the main focuses of the March 2024 update was improving the relevance and quality of search results. Google aimed to prioritize websites that offer valuable and authoritative content, while penalizing sites with low-quality or spammy content. Here are some essential insights from the update:

Quality Content Matters More Than Ever: Google continues to prioritize high-quality content that provides value to users. Websites with well-researched, informative, and engaging content are more likely to rank well in search results.

User Experience Is Crucial: Google now pays closer attention to user experience metrics, such as page load speed, mobile-friendliness, and overall website usability. Websites that offer a seamless and enjoyable browsing experience are rewarded with higher rankings.

Authority and Trustworthiness Are Key: Google values websites that are seen as authoritative and trustworthy sources of information. Building credibility through backlinks from reputable sites, expert content, and positive user reviews can help improve your website’s rankings.

E-A-T (Expertise, Authoritativeness, Trustworthiness) Matters: Google’s E-A-T guidelines continue to be important for determining a website’s credibility. Websites in sensitive niches, such as health and finance, need to demonstrate expertise, authoritativeness, and trustworthiness to rank well.

Quick Recovery Tips

If your website was negatively impacted by the March 2024 Google update, don’t panic. There are steps you can take to recover and improve your site’s rankings. Here are some quick tips:

Audit Your Content: Conduct a thorough audit of your website’s content to identify any low-quality or outdated pages. Remove or improve thin content, duplicate content, and pages with little value.

Improve User Experience: Enhance your website’s user experience by optimizing page speed, ensuring mobile responsiveness, and improving navigation. A user-friendly website is more likely to rank well in search results.

Focus on Quality Backlinks: Build quality backlinks from relevant and authoritative websites in your industry. Avoid spammy link-building tactics and focus on earning natural, high-quality backlinks over time.

Optimize for E-A-T: Demonstrate expertise, authoritativeness, and trustworthiness throughout your website. Showcase credentials, certifications, and testimonials to build trust with your audience and with Google.

Stay Informed and Adapt: Keep abreast of Google’s algorithm updates and industry best practices. Continuously monitor your website’s performance and make adjustments as needed to stay competitive in the ever-evolving world of SEO.

In conclusion, while algorithm updates like the March 2024 Google update can be daunting, they also present an opportunity for website owners to reassess their strategies and improve their online presence. By focusing on quality content, user experience, authority, and trustworthiness, and by implementing the recovery tips outlined in this post, you can navigate algorithm updates more effectively and position your website for long-term success in the digital landscape.

#google update #march 2024 google update #google

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kennislearningroutes · 5 days ago

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Ways to Write Evergreen Content: Strategies for Long-Term SEO Success

In the “Humpty Sharma Ki Dulhaniya” world, people still prioritise “Dilwale Dulhaniya Le Jayenge.” Why? All because of its evergreen simplicity and storyline, which are exciting to all generations. The same goes for SEO ranking. Google’s algorithm changes and gets updated periodically. When updated in August 2022, the guidelines were more straightforward to apply. However, chaos arose when it was updated again in March 2024. Companies altered their content ideas, formatting, and strategies to improve their rankings.

Writing content that could always be on top of Google’s search results could be gruelling. However, once you know how to write evergreen content, you won’t ever need to go through the complexities of changing content as per Google’s algorithms. This blog focuses on strategies for creating evergreen content. You will learn practical strategies for achieving long-term SEO success. Discover how to write SEO-friendly content irrespective of the changes made over time. Let’s get started.

What is Evergreen Content? Top 3 Characteristics

Evergreen content is information that remains relevant for an extended period after publication. It is the opposite of the content created based on current events, as it becomes outdated. Evergreen content focuses on specific niches that people usually need. Writing evergreen content helps you ensure its credibility for the long term. Besides, writing evergreen content for long-term SEO success is a good practice. It makes your time, money, and effort invested in a specific content worthwhile for a more extended period. Here are the top 3 characteristics of evergreen content. Understand what evergreen content looks like.

✅ Everlasting: The topic chosen for publishing must be timeless. They are likely to stay in demand for longer. For instance, how to make pizzas is a topic that has always been in high demand and is unlikely to become outdated.

✅ Effectiveness: Your content must emphasise relevant information, irrespective of when users access it. Simply put, the content must contain pertinent information that is helpful at all times.

✅ Wider Focus: Content highlighting common interests or issues, often considered evergreen. It is relatable to the interests or issues of a broader audience.

Understand Evergreen SEO Content: 4 Best Examples

Here are several examples of evergreen content. Let's understand:

🔹 Lessons & Tutorials: Content that focuses on educating or guiding you on specific topics. Tutorials on common topics remain relevant and valuable for a more extended period, such as a Java programming tutorial for beginners.

🔹 How-to Guides: These are similar to tutorial guides. It contains step-by-step instructions, assisting the audience to complete their tasks efficiently. For instance, how to store leftover food.

🔹 List-in Guides of Resources: It provides users with specific resources, such as tools, famous bridges, and books, for instance, the top horror-comedy novels of all time.

🔹 FAQs: Frequently asked questions that focus on shared interests and issues stay relevant for a long time. They are often short, helpful, and informative.

Why Does SEO Matter? A Glimpse at SEO Importance

An organisation has two kinds of content. One that focuses on current events tends to remain relevant for only a short time. Others include evergreen content, focusing on timeless topics. Having evergreen content balances out your content strategy for SEO. By incorporating best SEO practices, you can write evergreen content that is easily discoverable at any time.

Prioritising relevance, clarity, information, and quality helps make the content evergreen. With the help of SEO, your content is not underrated and ranks at the top, within reach of your audience. Furthermore, SEO-friendly content helps your website rank higher and is more accessible to a wider range of users. This results in improved credibility, popularity, and ultimately beneficial investment returns.

Also Read: How SEO Has Shaped Modern Article Writing?

How to Write Evergreen Content: Best Strategies for Long-term SEO Success

Since writing evergreen content is essential to balance your content strategy as an individual or an organisation, it's crucial to learn how to write it. Discover the optimal strategy for achieving long-term SEO success. Here they are:

1. Select Timeless Topics

Begin by choosing topics that have timeless relevance. Focus on the issues that are relevant to your target audience. It could include how-to guides, tutorials on everyday issues, study-related guides, and content. To do this, research the keywords most frequently searched by your targeted audience. Refine the problems to ensure they retain timeless relevance and longer utility.

2. Emphasise Quality and Prioritise Information

High-quality content with relevant and timeless information is likely to be evergreen. After selecting the topics, you must thoroughly research the content. Structure your content well with detailed information. It helps improve the quality of content and enables you to rank higher on your chosen search engines. Ensure that your content addresses the potential questions of your target audience.

3. Avoid Mentioning Sensitive Times & Dates

Ensure that you avoid writing specific dates and times in your content. It may affect the credibility of content in the future, especially for those that are not reliable. For instance, you could use “often,” “frequently,” or “regularly” instead of writing “this year.”. This way, your content would remain relevant and invaluable for longer. Use it as one of the best ways to write evergreen content.

4. Foster the Evergreen Keywords

To write evergreen content, you must use consistently searched keywords over time. Use keyword search tools such as Ubersuggest or Google Trends. It would help you learn about the keyword search and volume over time. Leverage these keywords to write evergreen content.

5. Use Simple and Understandable Language

Another excellent way to write evergreen content is to use clear and simple language. Use straightforward language to avoid unnecessary jargon in your content. Prioritise simplicity of language that a wider audience could understand. Write your content for various types of audiences, taking into account their age and level of understanding. The use of simple language makes the content easier to understand. Additionally, when the language trends change, simple language never goes out of date.

6. Ensure Writing Clear Headings to Structure the Content Well

Headings and subheadings are integral parts of quality content. It ensures your excellent SEO and higher rankings. You must use clear-cut or question-based headings so that users can easily search for their concerns. Besides, it provides a well-organised structure to the content. With headings, you could separate the content based on priority, quality, information, and importance. Additionally, it enhances user experience. As a result, more audience members are drawn to your content, leading to improved SEO.

7. Updating Content: Key to Refresh SEO Success

Update plays a crucial role in creating evergreen content. You should regularly review your content to assess its relevance and user experience. Over time, depending on trends, you can add new and more relevant information to make the content relatable and helpful in response to users’ demands. Here are some of the valuable techniques to maintain SEO for evergreen content over time:

✅ Adding new or up-to-date information.

✅ Enhancing visuals through graphics.

✅ Updating sections with old or outdated content.

Updating your content regularly helps search engines recognise that your content is current and valuable to your audience. This boosts their rankings and audience reach.

👉 With these simple yet useful strategies 👍, you could write evergreen content ✅. These strategies for long-term SEO success 🏆 are widely used within organisations and businesses. It helps them make their content SEO friendly and evergreen 🌳, leading to long-term SEO success 💯.

Also Read: Google Bard and SEO: Optimising Content with AI Insights

Why is Evergreen Content Essential? Uncovering 5 Benefits

Creating evergreen content is beneficial for developing long-term content strategies. It offers various advantages for SEO success and user engagement. Let's explore why you must write evergreen content. Discover the compelling benefits of evergreen content.

⭐ Drives Traffic and Enhances User Engagement: Evergreen content attracts a broader range of audience. It ensures driving consistent traffic for your domains. This differs from topical content that gains a surge for a short term and then faces immediate downfall. It strengthens audience loyalty and improves user engagement.

⭐ Long-term SEO Success: Evergreen content is a highly effective tool for achieving long-term SEO success. Search engines prioritise evergreen content due to its all-time relevancy. Therefore, it ensures attracting continued traffic over time. With effective SEO strategies, you can consistently rank your evergreen content higher on search engines.

⭐ Increased ROI: Investing in evergreen content provides better returns than trends or event-based content. Evergreen content remains relevant for years. Therefore, you can ensure a significant return on investment (ROI) by maintaining good SEO in the long term. In short, your initial research, writing, editing, and publishing investments pay off well. It also improves the success rate of your website.

⭐ Consistent Content Sharing: The most valuable benefit of evergreen content is its ability to facilitate social sharing. Evergreen content addresses everyday needs. Therefore, people frequently search for it, and depending on its efficiency, they share it on social media. This drives more traffic to the content and enhances its value and SEO in the long term.

⭐ Builds Trust and Encourages Brand Recognition: Evergreen content remains relevant to the audience over time. Due to its long-term relevancy, it drives frequent traffic to your site over time. This contributes to developing a brand image and recognition among the audience. It also fosters loyalty among the audience, as the content is informative and trustworthy.

Must Read: Top 10 Front Page Design Templates for Academic Assignments

Logging Out

Creating evergreen content is beneficial for driving long-term SEO success. It attracts a broader audience with its emphasis on everyday needs. Applying the best SEO strategies helps you enhance the quality of your content. It maintains its credibility over time and ranks your content higher on search engines. This is not only for SEO success but also because writing evergreen content benefits organisations in numerous ways.

They attract a wider audience, enhance the brand’s name, build audience trust, and, most importantly, provide profitable returns on your investments. Focus on timeless topics, search the most relevant keywords of all time and filter them by volume: Prioritise quality, simple language, and clarity. Do not forget to update your blogs frequently, depending on trends and necessities, for long-term SEO success.

#online education #learning routes #online mba

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brocoffeeengineer · 16 days ago

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The Pros, Cons, and Power of Organic vs. Paid Marketing

When it comes to marketing in the digital age, one of the biggest strategic questions businesses face is: Should we invest in organic marketing or go the paid route? Or better yet—how do we strike the right balance between the two?

Whether you’re a startup founder, a brand manager, or an aspiring marketer, understanding the pros and cons of organic and paid marketing is essential for sustainable growth. These two paths may seem at odds, but in reality, they work best when they complement each other.

Let’s explore the differences, strengths, and use cases for each—and how to decide what’s right for your brand or business today.

What is Organic Marketing?

Organic marketing refers to all forms of digital marketing that occur without paid promotion. This includes:

Search Engine Optimization (SEO)

Content Marketing

Email Newsletters

Social Media Engagement (non-sponsored)

Referral and word-of-mouth

YouTube videos or blog content that naturally ranks over time

Organic marketing takes time but builds trust. It focuses on long-term value, educating your audience, and establishing authority in your niche.

Pros of Organic Marketing:

Cost-effective in the long run

Builds credibility and brand loyalty

Attracts high-intent audiences via search

Encourages community and interaction

Benefits compound over time

Cons:

Takes longer to show results

Requires consistent effort and high-quality content

Algorithm changes can affect reach

Harder to track exact ROI

What is Paid Marketing?

Paid marketing includes all strategies that involve spending money to reach your audience faster. Common formats include:

Google Ads

Social Media Ads (Meta, LinkedIn, X, TikTok)

Sponsored content or influencer promotions

Display and banner ads

Retargeting campaigns

Paid marketing gives you speed. You can push a product, run a campaign, or scale leads quickly—but it comes at a cost.

Pros of Paid Marketing:

Immediate visibility and results

Advanced targeting options (location, interest, behavior)

Scalable and controllable

Easy to measure and optimize

Works great for time-sensitive offers

Cons:

Can be expensive to maintain

Trust level may be lower than organic content

Performance dips as soon as the budget stops

Can generate low-quality leads if not targeted well

When Should You Use Organic?

You should double down on organic marketing when your goals are focused on:

Building a long-term brand

Improving SEO ranking and visibility

Educating your audience through content

Establishing thought leadership

Creating community and engagement

If you're launching a blog, podcast, or educational platform, organic growth through quality storytelling and valuable insights is irreplaceable.

When Should You Go Paid?

Paid marketing is ideal when you need to:

Promote a new product launch

Generate leads quickly

Scale campaigns across regions

Run seasonal or time-bound promotions

Retarget website visitors or warm audiences

Let’s say you’re promoting a webinar or a flash sale—paid channels help you drive immediate action.

What Does the Data Say?

According to a HubSpot 2024 Marketing Trends Report, 70% of marketers say SEO drives better long-term ROI than paid search, but 61% still rely on paid ads for immediate lead generation.

Social media platforms like Instagram and TikTok have become hybrid zones. Brands now combine organic content (like reels or stories) with targeted paid boosts to expand reach without compromising authenticity.

In March 2025, Google announced improvements to Performance Max campaigns, blending AI and data insights to help advertisers get better ROI from their paid efforts. But the update also highlighted the importance of high-quality organic content feeding the algorithm to improve ad scoring.

Combining Organic and Paid: The Smart Way Forward

The real magic happens when brands use both. Here’s how:

Use paid ads to promote organic content that performs well

Create a strong SEO strategy so your website attracts inbound traffic

Retarget users who read your blog or follow your socials

Build email lists organically, then nurture them with paid offers

Leverage data from paid campaigns to guide organic topic creation

This synergy creates a flywheel of awareness, engagement, and conversions.

Case Study: Growth Through Hybrid Strategy

Take the example of a D2C skincare startup that began by publishing weekly blogs, Instagram skincare tips, and how-to YouTube videos—completely organic.

After building a loyal audience, they ran paid Instagram and Google campaigns during seasonal drops. The result? Their organic traffic doubled because of increased brand searches, while paid ads gave them the sales boost they needed to scale.

This hybrid model is now being adopted widely—even among educational institutes offering a Digital Marketing Course Chennai, where real-time case studies and campaign testing are part of the learning experience.

The Role of Audience Intent

Another key factor to consider is audience intent.

If your audience is in the awareness or discovery phase, organic content helps educate and warm them up.

If they’re in the decision or purchase stage, paid campaigns with clear CTAs often work better.

Matching your strategy with audience behavior ensures you don’t waste time or budget in the wrong place.

Conclusion: There's No One-Size-Fits-All

So, which is better—organic or paid?

The truth is: It depends. On your goals. Your timeline. Your budget. Your audience behavior. And your brand personality.

If you’re just starting out or want sustainable brand equity, focus on organic. If you need fast visibility or have a short-term goal, paid works well. But if you want sustained growth and resilience, the smart move is to combine both strategically.

With digital marketing evolving rapidly, especially in growing tech hubs, many professionals and brands are recognizing the importance of mastering both approaches. For those looking to upskill in this space, the SEO Course with Job Guarantee in Chennai are now equipping students with hands-on exposure to SEO, PPC, content marketing, analytics, and more—ensuring a future-proof career in this dynamic field.

#digital marketing diploma #seo course institute #digital marketing course

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shaheersha · 2 months ago

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ABOUT SHAHEER

He is the founder of FOODIE SPOT Restaurant & Blogger .

He blogs most of the time when he is not at the Restaurant , born in 2002 ,Palakkad. always blogs the new Google updates

Google Algorithm

What is Google algorithm ?

A detailed set of standards known as Google's algorithm is used to figure out how websites rank in search results. In order to find out what visitors are looking for, it collects details from web pages and then ranks them due to their quality and importance. With Google making changes and algorithms improving almost daily, this technique is always improving.

Google Algorithm Updates

In 2025 google updated the core update on March 13 and finished update on March 27. It takes 2 weeks to complete it.

In an effort to make search results more relevant and useful, Google released its first major update of the year in March 2025.

According to an Overdrive Interactive post, this modification, which was fully implemented by March 27th, is a routine procedure that rebalances Google's evaluation and ranking of material.

In order to assess website value more comprehensively, the update also integrates Google's Helpful Content mechanism into the main algorithm.

Google Algorithm Updates History :

March 13, 2025

March 2025 Core Update

Google launched its March core update on March 13 and finished rolling out the update on March 27, taking two weeks to complete.

December 19, 2024

December 2024 Spam Update

Google launched its December spam update on December 19 and completed the rollout on December 26.

December 12, 2024

December 2024 Core Update

The December 2024 core update started on December 12 and finished rolling out on December 18.

November 19, 2024

Site Reputation Abuse (SRA)

Google has updated its site reputation abuse policy, introduced earlier this year, to tackle ‘parasite SEO’—a tactic where websites use established domains to manipulate search rankings through third-party content. While enforcement is currently handled manually, Google plans to introduce algorithmic updates to automate detection and demotion in the future.

November 11, 2024

November 2024 Core Update

Google’s November 2024 core update began on November 11 and concluded on December 5, taking three weeks to complete.

November 11, 2024

November 2024 Core Update

Google released the November 2024 core update on November 11. The rollout may take up to two weeks to complete.

August 15, 2024

August 2024 Core Update

Google’s August 2024 core update aims to promote high-quality content while demoting low-value SEO content. The update started rolling out on August 15. The rollout was complete as of September 3, 2024.

July 31, 2024

Explicit Fake Content Update

Update to Google’s search algorithm to address non-consensual explicit content, specifically targeting artificially generated images and videos known as ‘deepfakes.’

June 20, 2024

June 2024 Spam Update

Google has started implementing the June 2024 spam update, which is expected to take a week to finish.

May 14, 2024

AI Overviews

Google introduces AI-generated summaries (previously known as SGE) to U.S. search results, utilizing the new Gemini model designed specifically for search.

May 6, 2024

Site Reputation Abuse

Google’s SearchLiaison confirmed that Google’s site reputation abuse update started on Monday May 6th with manual actions to be followed at some point in the future with algorithmic ones.

March 5, 2024

March 2024 Core Update

Google’s March 2024 Core Update addresses low-quality content and introduces new policies on spam to combat manipulative practices.

It began on March 5 and was completed on April 19, taking 45 days to roll out. The completion of the update wasn’t announced until April 26.

November 8, 2023

November 2023 Reviews Update

Google announced an algorithm update targeting review content on a page-level basis. It began on November 8 and completed on December 7

November 2, 2023

November 2023 Core Update

Google announced a core algorithm update, which began on November 2 and was completed on November 28. To learn more about core updates, see the Google Search Central Blog.

October 5, 2023

October 2023 Core Update

Google announced a core algorithm update, which began on October 5 and was completed on October 19. To learn more about core updates,

October 4, 2023

October 2023 Spam Update

Google announced the launch of the October 2023 Spam Update, which began on October 4 and was completed on October 19. This update applies globally and improves coverage in many languages,

September 14, 2023

September 2023 Helpful Content Update

Google announced the launch of the September 2023 Helpful Content Update, which began on September 14 and was completed on September 28. Site owners who want to learn more about helpful content updates can find more information on the Google Search Central Blog.

August 22, 2023

August 2023 Core Update

Google announced a core algorithm update, which began on August 22 and concluded on September 7. To learn more about core updates, see the Google Search Central Blog.

April 12, 2023

April 2023 Reviews Update

Google announced an algorithm update targeting review content on a page-level basis. It began on April 12 and finished rolling out on April 25. To learn more about core updates, see the Google Search Central Blog.

March 15, 2023

March 2023 Core Update

Google announced a core algorithm update, which began on March 15 and finished rolling out on March 28. To learn more about core updates, see the Google Search Central Blog.

February 21, 2023

February 2023 Product Reviews Update

Google announced the launch of the February 2023 Product Reviews Update, which began on February 21 and was completed on March 18. The update applies to these languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. See the Google Search Central Blog to learn more about the product review system.

December 14, 2022

December 2022 Link Spam Update

Google announced the launch of the December 2022 Link Spam Update, which began on December 14 and was completed on January 12. With this update, Google is leveraging the power of “SpamBrain” to neutralize the impact of unnatural links on search results. To learn more about SpamBrain, see the Google Search Central Blog.

December 5, 2022

December 2022 Helpful Content Update

Google announced the launch of the December 2022 Helpful Content Update, which began on December 5 and was completed on January 12. Site owners who want to learn more about helpful content updates can find more information on the Google Search Central Blog.

October 19, 2022

October 2022 Spam Update

Google announced a spam update, which began rolling out on October 19 and was completed on October 21. Site owners who want to learn more about spam updates can find more information on the Google Search Central Blog.

September 20, 2022

Product Review Algorithm Update

Google confirmed the rollout of a new product review algorithm update on September 20 and was completed on September 26. Although they did not offer advice for site owners for this particular update, they shared a post on product review updates in 2021 for more information.

September 12, 2022

Core Algorithm Update

Google announced a core algorithm update, which began rolling out on September 12 and was completed on September 26. Site owners who want to learn more about core updates can find more information on the Google Search Central Blog.

August 25, 2022

Helpful Content Update

Google announced the launch of the Helpful Content Update, which began on August 25th. Content creators can learn more about how to create content for people first on the Search Central blog.

July 27, 2022

July 2022 Product Reviews Update

Google announced the release of the July 2022 Product Reviews Update on July 27th, which was completed on August 2nd. Ecommerce marketers can refer to Google Search Central’s documentation on how to write high-quality product reviews for more information.

May 22, 2022

May 2022 Core Update

Google announced via Twitter the release of a broad core update, named the May 2022 Core Update. This is part of a series of updates Google makes to the overall ranking process throughout the year. This update began on May 22, 2022, and was completed on June 9, 2022.

March 23, 2022

March 2022 Product Algorithm Update

Google announced via the Search Central Blog an update to product review rankings that would enable them to identify high-quality reviews. The update should take a few weeks to complete.

You can learn more about the quest to provide better product reviews to search users on The Keyword and get Google’s advice on how to write high-quality product reviews.

February 22, 2022

Page Experience Update

Google announced via Twitter that the page experience update is slowly rolling out for desktop search, expected to be completed in March 2022. Google offers developers more information about the page experience update on Google Search Central.

December 1, 2021

December 2021 Product Review Update

Google announced via the Google Search Central Twitter account that the December 2021 Product Review Update began rolling out for English language pages today, and is estimated to take three weeks to complete. They shared a link to a blog post on product review updates and your website for more information.

November 30, 2021

November 2021 Local Search Update

Google announced via Twitter a November 2021 Local Search Update that began on November 30th and was completed on December 8th. Google also suggested that businesses review their guidance on how to improve local rankings.

November 17, 2021

Broad Core Update

Google Search Central announced via Twitter that a broad core update would be released later that day. They referred webmasters to their documentation on what site owners need to know about core updates, last updated in August 2019.

November 3, 2021

Google Spam Update

According to a tweet from Google Search Liaison, a spam update was rolled out from November 3 – 11, 2021 as a part of their regular work to improve search results. They suggested in their announcement that webmasters should continue following Webmaster Guidelines.

July 26, 2021

Google Link Spam Algorithm Update

Google announced an algorithm update aimed at identifying and nullifying link spam was beginning to roll out. Google warned that any sites taking part in link spam tactics could see ranking changes – with sponsored, guest, and affiliate content most likely to be impacted. Google said the update should be fully rolled out in “at least” two weeks and will impact multiple languages.

July 12, 2021

July 2021 Core Update Completed

Google Search Liaison confirmed via Twitter that the July 2021 Core Update rollout was effectively completed on July 12th. No additional details were provided.

July 1, 2021

July 2021 Core Update

Google Search Liaison announced via Twitter the July 2021 Core Update is rolling out and will take one to two weeks to complete. Google’s guidance for core updates can be found on the Google Search Central Blog.

June 28, 2021

Spam Update Part 2

Google Search Liaison announced via Twitter that the second part of their spam update has begun on June 28th and will likely be completed on the same day. The original announcement referred to a post on the Google Search Central Blog, updated in April 2021, on how Google fought Search spam in 2020.

June 23, 2021

June 2021 Spam Update

Google’s Danny Sullivan announced via Twitter an algorithm update targeted at fighting spam was rolling out to search results. The rollout of the update was to be completed the same day. He added that a second spam update would follow within a week. Google revealed no specific details on what this update was targeting.

Key Functions of Google's Algorithm:

Collecting and Understanding Data:

Google's algorithm analyzes billions of pages and other types of content to determine what the user is looking for.

Quality and Pertinence:

The system assigns pages a ranking according to how well-written and pertinent the content is to the search query.

The intent of the user:

As Google's algorithms get more adept at interpreting user intent, they attempt to deliver search results that most closely align with the user's goals.

Individualization:

��The searcher's location, search history, and search preferences all influence the core algorithm, which is used for every search.

Continuous Evolution

Throughout the year, Google adjusts its algorithm frequently, with some changes being more important than others.

Factors that Influence Ranking:

Usability:

The algorithm determines if a website is appealing to search engine robots and users alike.

Keywords:

Google now prioritizes user intent and more general concepts, even though keywords are still crucial.

Speed of Page:

Pages that load quickly are given preference in the rankings.

Friendliness on Mobile:

Websites that are not mobile-friendly risk having their rankings decline.

Quality of the Link:

The rating of a website can be affected by the caliber and relevancy of its backlinks.

Content Originality:

Freshly updated content is given preference by the algorithm, though this can change based on the type of search query.

Authority for Domains:

Another factor that may affect a website's ranking is the domain's age and reputation.

Expertise, Authority, and Trust (E-A-T):

Google's algorithm is taking into account a website's authority, credibility, and level of experience.

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mdimranhuqe · 4 months ago

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Summary of Google E-E-A-T and How to Demonstrate It for SEO

What is E-E-A-T?

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It expands on the original E-A-T by emphasizing first-hand experience as a key factor in content credibility.

Why E-E-A-T Matters?

Helps Google prioritize trustworthy and high-quality content.

Critical for YMYL (Your Money or Your Life) topics like health and finance.

Indirectly impacts SEO rankings by influencing Google’s algorithms.

How to Demonstrate E-E-A-T?

Experience – Content creators should have first-hand knowledge of the topic.

Expertise – Authors should have credentials, qualifications, or industry recognition.

Authoritativeness – Earn backlinks, mentions, and citations from reputable sources.

Trustworthiness – Provide accurate, well-sourced information, transparent authorship, and secure website practices.

Google’s Evaluation of E-E-A-T

Low E-E-A-T (Ch. 4.5.2 & 5.1) – Pages with untrustworthy content, lack of credentials, or no authoritative backing.

High E-E-A-T (Ch. 7.3 & 8.3) – Pages with first-hand experience, strong expertise, and a trusted reputation.

E-E-A-T & AI-Generated Content

AI should assist but not replace human expertise.

AI-generated content must be reviewed for accuracy, originality, and trustworthiness.

Google’s March 2024 Core Update deindexed many low-quality AI-generated sites.

Examples of High E-E-A-T Websites

Dogster – Veterinary-reviewed content showcasing deep expertise in dog care.

GadgetMates – Electronics repair company with hands-on experience and a strong local reputation.

Homesteading Family – Real-life homesteaders sharing their self-sufficient lifestyle and expertise.

Final Takeaway

E-E-A-T is not a direct ranking factor but strongly influences SEO success. Prioritizing authentic experience, expertise, authority, and trust ensures long-term visibility and credibility in search results.

To get more info about E-E-A-T you can visit my website:-

jfssoftware.com

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manmishra · 4 months ago

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Google’s Big Algorithm Change: What It Means for You?

Discover how Google's groundbreaking AI-powered algorithm update is reshaping the way we search online! Our easy-to-understand breakdown explains the winners, losers, and what this means for everyday users and content creators. Stay ahead of the digital revolution with insights into how faster, smarter search results are changing the game.

Imagine waking up and finding your favorite small shop replaced by a giant chain store. That’s how many small websites feel after Google’s major update in March 2024. In this article, we break down what Google changed, why it matters, and how it could affect the future of the internet. What Did Google Change? Google’s new update is not just a small adjustment—it’s a major overhaul. The search…

#AIRevolution #AlgorithmChange #ContentCreators #DigitalMarketing #GoogleUpdate #TechNews

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gmb-briefcase · 4 months ago

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The Impact of Google Core Search Updates on Website Rankings: A Comprehensive Guide

Google's core search updates have been a significant factor in shaping the SEO landscape, with profound effects on website rankings. For businesses relying on Google Local Search, understanding these updates is crucial for maintaining visibility and driving local traffic. In this guide, we'll delve into how Google Core Search Updates impact Google Local SEO and provide actionable strategies for success.

Understanding Google Core Search Updates

Google's core updates are designed to improve the quality and relevance of search results. These updates often lead to fluctuations in website rankings as Google reassesses content based on new criteria. Recent updates, such as the March 2024 and August 2024 core updates, have focused on reducing low-quality content and prioritizing genuinely helpful information.

Impact on Google Local Search

For local businesses, maintaining a strong online presence is vital. The latest core updates can impact Google Local SEO in several ways:

E-A-T Factors: Google emphasizes expertise, authoritativeness, and trustworthiness (E-A-T) in its evaluations. For local businesses, showcasing these qualities through high-quality content and customer reviews is essential.

Local Search Visibility: Changes in the algorithm can affect how local listings appear in search results. Ensuring your Google My Business (GMB) listing is accurate and up-to-date is crucial for maximizing visibility.

Content Relevance: Local content should be relevant and helpful to users. This includes providing valuable information about your business and engaging with your community.

Strategies for Success in Local SEO

To navigate these updates effectively and maintain strong Google Local SEO, consider the following strategies:

Optimize Your Google My Business Listing:

Ensure all information is accurate and consistent across the web.

Regularly post updates and engage with customers through reviews and Q&A.

Focus on High-Quality Content:

Create content that is genuinely helpful and relevant to your local audience.

Use local keywords naturally to enhance relevance without over-optimization.

Build Local Citations:

List your business in local directories and citations to improve visibility.

Ensure consistency in your business's name, address, and phone number (NAP) across these listings.

Monitor and Adapt:

Keep an eye on your search rankings and adjust your strategies based on performance.

Stay informed about the latest updates and best practices in local SEO.

Conclusion

Google's core updates can significantly impact website rankings, especially for local businesses. By focusing on quality content, optimizing your online presence, and staying informed about the latest developments, you can maintain a strong position in local search results. For more insights on how these updates affect local SEO and practical tips for optimizing your Google My Business listing, visit our detailed guide at GMB Briefcase.

At GMB Briefcase, we're committed to helping businesses thrive in the ever-changing landscape of Google Local SEO. Stay ahead of the competition by leveraging our expertise and resources to maximize your online visibility and drive local success.

GMB Briefcase

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albert56hall-blog · 5 months ago

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Google's algorithm spam update is part of its ongoing efforts to clean up search results by targeting websites that use manipulative tactics to rank higher. These tactics often involve spammy or deceptive practices such as keyword stuffing, cloaking (which is when different versions of your website are shown to search engines and users) and low-quality content designed solely to game the system.

#Google's Spam Update

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iengageonline · 1 year ago

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#Google march 2024 update #google algorithm #iengage indore

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cindylouwho-2 · 1 year ago

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RECENT SEO & MARKETING NEWS FOR ECOMMERCE, JUNE 2024

You know the drill - here's all the marketing, SEO, social media etc. news for the last month. You can see the Etsy and other ecommerce news here.