#HotelMarketing

[pricepointapp]

Revenue management means selling the right room to the right customer at the right time and at the right price. Pricepoint offers the best Automated Revenue Management System that will help  to increase room occupancy and revenues. It comes  with an  integrated rate shopper that allows users to quickly compare room prices with competitors.  

Don’t waste time! Book a free demo today and always sell at the optimal price.

Visit: https://pricepoint.co/1a/

Learn More about revenue management system: https://pricepoint.co/how-revenue-management-systems-can-boost-topline-revenue/?fbclid=IwAR0XPDG3jANaejj-wcSOXdp6e2sbwbl7-qrcjDlO8qalTY7-6TE7XyiCQXM 

[floridacustommerch]

The Power of Tangibility in Guest Experiences: A Case for Handwritten Notes

In a recent Travel Boom podcast (9/19), a guest shared an unforgettable experience at a hotel where complimentary s’mores were served. Sarah, a Hospitality Sales & Service Professional, was praised for this thoughtful touch, which created a warm, memorable moment. This simple gesture spoke volumes about how small, tangible efforts can elevate the guest experience.

[b1ria-2n]

Mastering Hotel Reputation Management for Success

Hotel reputation management has become more crucial than ever with the advent of digital media and customer review platforms. A well-managed hotel reputation can make the difference between a fully booked season and empty rooms. Guests now rely heavily on reviews from fellow travellers to make informed decisions.

[digitalkarigarvns]

The Ultimate Guide to SEO for Hotel Industry to Boost Ranking

In this digital planet, running a hotel business without a website is the fastest way to decrease trust, credibility, and profit. 

But, a hotel with a user-friendly website will surely enhance credibility and guest quantity daily. 

Undoubtedly, thousands of visitors visit websites through search engines. 

This is the way an SEO for hotel industry becomes important. 

The blog would be your guided destination to understand the complete strategies of hotel SEO and beat your competitors.

What is the Role of SEO in Hotel Business? 

SEO stands for Search Engine Optimization, which is the technique of optimizing and enhancing the ranking or visibility of a hotel website on the major search engines (Google, Bing, Yahoo, Duck Duck Go, and others). 

Improving hotel booking, accelerating hotel presence online, and boosting traffic to your website is the importance of hotel SEO. 

More interestingly, SEO is an essential technique including hotel digital marketing, and is a proven strategy to beat your competitors’ websites.

Why Hotels Need SEO?

When someone browses their needs online, they discover plenty of results from the search engines. 

Mostly, they click the website that is visible on the top of the SERP, as they believe that it gives them exact answers to their questions. This can be their immediate action. 

A minimum number of people will click on second, third, or fourth-positioned websites. To be in the top place, you’ll require seo strategies for hotels.

According to the Backlinko survey, no.1 posited in Google always gets 31/7% of all clicks. 

The percentage decreases to 2.2% for the last result on the first page. So, you got the reason why Search Engine Optimization is important for maintaining the #1 result in Google. 

If your hotel website is not visible on the First Page of Google, then the odds are, that the audience won’t find your hotel. Even, you’ll lose your targeted booking via your website. 

SEO for Hotel Industry: Strategies for Your Hotel Website Ranking

A variety of proven hotel SEO tips: but, it’s quite essential to understand which ones are quite effective for website ranking. That’s why, we have some interesting SEO strategies for your hotels that ensure the ranking of your website. So, let’s get started:

Identify your potential audience 

This is the initial step to do SEO of your hotel website. First, you must have a smart plan to identify who is your target audience, what they like, and what are their booking methods.

Let’s understand through some examples:

After identifying your audience’s tastes, consider what they will browse for their interested accommodations services. 

For instance: 

If you are a resort owner, then your potential audience will search for the following keywords:

Best/Top resorts in “your area/city”

Resorts in “your area/city”

These are known as “Keywords” or “Queries”. You have to research and find out the focus term that your audience mostly searches for. 

However, these search terms are called KEYWORDS. Let’s figure out what, how, and why keywords are important.

 2. Begin with keyword research

To implement strategic SEO for hotel industry, keyword plays a crucial role.

If you need to create a robust hotel SEO strategy, keyword selection becomes important. Basically, keywords can be terms, words, queries, and phrases that your target audience is using to find websites.

As the best SEO practice, monitor all the suitable search terms your audience may put in the search bar. The most usable keywords for hotels in Varanasi might be:

Affordable hotels in Varanasi

Best hotels in Varanasi

Hotels in Varanasi

Family hotels in Varanasi

Hotels near Varanasi

Hotels near Varanasi Airport

Hotels near Varanasi railway station 

These options help you to understand how you can discover the best keywords. However, you must have to check additional keywords to rank your hotel’s website higher on Google. 

There are several keyword research tools are available such as Google Keyword Planner, Writers Zen, Ubbersuggest, Ahrefs, etc. 

3. Create Meta Tag, Meta Description, and URL 

The SEO in hotel industry can be ensured by structuring the webpage title, meta description, and URL. 

These three are the essential elements that will be shown in the SERPs. 

So, let’s discuss each one of them and create SEO-optimized content for your website ranking. 

Webpage Title: It is also called meta title, which is displayed on your browser tab and shows your audience what the webpage is about. Search Engine robots/crawlers and users also read this on your webpage. 

Meta Description: It is also known as an HTML tag that explains a page’s content. After the meta title, Google displays the meta description instantly. This plays an extremely essential role in considering your ranking. A well-structured meta description is always valued by Google as well as its users. 

Webpage URL: Each page of your hotel’s website is structured by a URL. You can consider, how a webpage URL comes as a technique of your SEO strategy. Trust me, it contributes effectively to your SEO for hotel industry.

 4. Optimize Website Content

Okay, we’ll start with the content of your homepage. You need to place the focus keyword in the H1 heading. 

Next, add the same keyword within the middle of the sentence within the first paragraph of the body. 

SEO experts also advise writing homepage content of 800-1000 words including the keywords and their phrases. 

Formulate website content in the form of articles, newsletters, and blogs that engage your audience on a large scale. You’ll be able to monitor particular keywords with the content. 

For example– you can make a relevant blog on mostly searched topics like “top 10 activities to do in Shimla or 10 places to visit in Shimla, and they will definitely land on your blog page. 

Now, let’s check out how this technique enhances traffic. Some travelers also go with topic searches such as 10 activities to do in Shimla, and they visit the blog page. 

By reading your blog, chances that they take action as booking your hotel (if your content engages them!)

Plus, you can create a blog about the city, traditions, famous foods or cousins, tourist destinations, and other topics for SEO for hotel industry. 

5. Include Alt Text to Images 

In case of not displaying an image in the blog, Image alt text is an alternate text option. Below are some importance of writing appropriate alt-text for each image:

Google doesn’t understand images. Putting alt-text to the images will inform Google to index your images accordingly. 

Screen-reading tools easily read alt-text to explain what are images about to visually impaired readers. 

The factor is known as the image search engine, which is most important for SEO for hotel industry. You’ve to use this to ensure a higher ranking on search engines. 

6. Set Headings and Sub-headings 

The headings make your users and search engines understand what the is content about to your website. They describe which parts of your content are mandatory, and display how each heading is connected to each others. 

Well-structured content is easy to read for the users, which is effective for your hotel’s SEO ranking. Moreover, headings provide you with an amazing opportunity to put your focus keyword. 

It is considered that adjusting the heading tags should not be only for SEO purposes, but your content should be for website searchers and readers. Cross-check your content for better readability after putting these tags.

7. Enhance the website’s loading speed 

The loading speed of a website is a major factor that impacts your hotel website’s SEO. You have to admit the truth that today’s audience is impatient. They value their precious time. 

We understand it’s a quite hard task but this might be effective to make you understand what you should ask your website designer. 

Steps to check the loading speed of your website:

Visit Google Page Speed Insight

Put your website URL and press the ANALYZE button

Have some patience to see your website’s loading performance

See what’s website score for mobile and desktop. It will also show the error factors of your website that need to be resolved quickly.

Inform your website provider or SEO executive of these issues and optimize your website for better rank. 

8. Optimize Mobile-friendly Website 

According to the research, 65% of Google searchers are measured through mobile devices. It means you need to have SEO for hotel industry as well as a mobile-responsive website.

Steps to check your website is mobile-optimized:

Go for “Mobile-friendly Test”

Put your website URL and press the “Test URL” button

Analyze whether your website is mobile-optimized or not 

See whether your page is mobile-optimized or not. In case not mobile-friendliness, it will show fixing issues to your website. Familiar with your website designer to fix it quickly.

9. Create and Submit the Website Sitemap

As the name indicates, a website sitemap is a map of your overall website pages. It displays all of your pages on your websites.   

By listing your sitemap in the file, you tell search engines about the business of your site content. Search Engines analyze this file to index every page of the website. So, it is mandatory to build a sitemap as an integral part of SEO for hotel industry. 

Conclusion 

We hope you’ve understood the SEO and its practices for your hotels. If you need a professional, user-friendly, and SEO-optimized website, you can hire an SEO expert or drop a comment if you need an experienced digital marketing agency in Varanasi. 

Keep in mind all these strategies of SEO for hotel industry that you can implement to improve your hotel website visibility on the world’s largest Search Engine Google. 

[dennabrooks]

In this infographic, you should know about Crafting A Winning Hotel Marketing Strategy.

[festivalposterisafree-to-use]

Boost Your Hotel's Visibility with our Festival Posters App!

Enhance your hotel's marketing strategy with our festival poster app! Capture the festive spirit and attract more guests by creating vibrant, eye-catching posters. Perfect for promoting special events, offers, and seasonal celebrations, our app makes it easy to design and share stunning visuals. Stand out from the competition and increase your bookings today!

[sagittariusagency]

Dive into the future of hotel marketing with AI!

Discover how artificial intelligence is reshaping the hospitality industry, offering personalised guest experiences, dynamic pricing, and enhanced customer engagement. Uncover the latest trends and strategies to stay ahead in a competitive market. Explore how hotels using AI are transforming into digital-savvy brands.

[samkelisonkwanyane]

Elevate Your Hospitality Business with Our 3-Day Marketing Course!

Attention B&B, guest house, and boutique hotel owners and managers! Our exclusive course is here to help you master the art of marketing and drive more bookings.

Why join us?

🏆 Expert Instruction - Learn from top marketing professionals.

🏆 Boost Your Occupancy - Proven strategies to fill your rooms.

🏆 Practical Application - Hands-on training for immediate impact.

🏆 Limited Seats - Act fast to secure your spot!

Don't let this chance pass you by.

Book your place today and transform your business!

Register Now!

[harshamadaan]

Hotel Management Consultants in Delhi

Unlock the potential of your hotel with ProMiller's third-party management solutions. Our transparent approach and customized brand standards prioritize your success. Discover why we're one of the leading Hotel Management Consultants in Delhi! https://www.promiller.in/third-party-hotel-management

[travelladda-blog]

🚀 Exciting News! 🌍✨ Travelladda is offering a LIMITED-TIME complimentary website development service for Hotel, Resort, and Homestay organizers! 🏨🏡✨ Seize this opportunity to elevate your online presence and boost bookings. Reach out to us now at admin@travvelladda.com to kickstart your digital journey! 📧💻

[arvindkrtech]

Resto-G Marketing & Management Solution

Our specialized marketing agency Resto-G, focuses on promoting and enhancing the restaurant industry. With expertise in food photography and marketing strategies, we help restaurants captivate customers with enticing visuals and innovative campaigns. Our creative team excels in showcasing delectable dishes through captivating imagery, driving increased customer engagement and ultimately boosting restaurant revenue. Trust us to make your restaurant stand out in a competitive market.

Visit Website : https://resto-g.com/

[floridacustommerch]

Custom Embroidered Hats for a Hotel Grand Opening! A Wonderful Idea to Get Major Exposure for Very Little Cost

As a marketing professional, I’m often amazed when businesses hesitate to take advantage of cost-effective promotional strategies, especially for grand events like hotel openings. One of the best examples of this is custom embroidered hats. For the life of me, I can’t understand why hotels wouldn’t jump at the chance to include these in their grand openings.

Custom hats are not only budget-friendly but also offer incredible exposure. Let’s break down why they’re such a fantastic choice.

[latekhotels]

👉Dwa dni szkolenia z zespołem recepcyjnym. Ogromną dawka pozytywnej energii. 👉Recepcjoniści mogą sprzedać stolik w restauracji jeśli odpowiednio przeprowadzą small talk. Goście hotelowi oczekują od obsługi elokwencji i wiedzy. 👉Na swoich szkoleniach pokazuje jak można dokonać rezerwacji stolika w restauracji, coctail barze przez dział recepcji i jak wpływają zachowania na wizerunek obiektu. 👉Dział recepcji zachęci i sprzeda godzinny masaż pleców, jeśli przeprowadzi odpowiednią rozmowę. 👉Recepcja zadając pytania chciała się dowiedzieć jak wygenerować więcej rezerwacji bezpośrednich dla hotelu ? 👉Jak zmniejszyć rezerwację OTA i przenieść do rezerwacji bezpośrednich? Techniki negocjacyjne oraz sprzedażowe można wykonać podczas rozmowy z gościem na etapie rezerwacji. 👉Rozmawialiśmy o budowaniu długofalowej relacji z gościem, gdzie w ikonicznych obiektach to pokolenia rodzin odwiedzają hotel. 👉Warto przećwiczyć sytuację na żywo, aby wiedzieć jakimi wzorami zachowań spowodować ponowne wizyty naszych gości. Dziękuje za aktywność i uwagę ! Do zobaczenia na następnych szkoleniach ! . . . . . . #latekhotels #hotelarstwie #sprzedaż #szkolenia #szkoleniadlahoteli #saletraining #hotelchain #hotelmanagement #hotelmarketing #hotelewpolsce #recepcja #frontoffice #hotelarstwo #hotelier #designinspiration #design #hospitality #hotel https://www.instagram.com/p/CpzerFUo7Xk/?igshid=NGJjMDIxMWI=

[limra]

The Digital Marketing Landscape in the Hospitality Industry

In today’s digitalized era, one of the prime reasons why hospitality sectors all across the globe are experiencing and enjoying immense success rates is because of adopting digital marketing strategies. The hospitality industry experts minutely observe and assess how individuals communicate and become more comfortable with the existing environment while traveling. The details and insight enable them to identify existing customer needs and demands and offer the consumers similar services to enhance sales rates and boost conversion. The hospitality industry is not an easy one to run for managers with the help of digital marketing aids and strategies. 

Recruiting additional staff was an effective solution in the initial stages, but that proved to be a temporary one. Now, the hotel managers explore new mediums; how companies can expand their brand value on the digital platform and run the business successfully.

The blog intends to discuss the digital marketing landscape in the hospitality industry in the current era. 

Let us have a read throughout. 

Core Components of Digital Marketing Landscape 

At this point, the demand for digital marketing services in the hospitality industry has become indispensable. Let us look at the needed measures to be taken to meet the digital marketing needs in the hospitality industry. 

The simplest solution to this complex problem is the implementation of digital marketing architecture and tools to deliver a consistent, fully integrated experience to the guests and prepare the hotels to meet future digital marketing requirements.  

Another important factor is relevant and unique content that plays a vital role in digital marketing strategies. The significance of appealing and authentic content creators on social media is highly valued. 

On the other side, the modern web platform allows the customers to leave their feedback and reviews on social media, sharing their experiences, which makes the choice easier for future customers. 

Since the last few years, more and more people have turned to the internet to choose a destination, restaurant, hotels, and whatnot. In the current century, most individuals prefer using smartphones, tablets, or computers while exploring new places, whether be it local or global. Mobile-friendly websites have made it easier for youngsters to search for newly-open hotels and destinations while sitting at their workplaces. 

The Digital Marketing Landscape in Hospitality Industry 

Apart from these, we present some of the most relevant strategies to consider while creating a room in the digital marketing landscape. 

Hotel Website

Websites play a dynamic role in boosting brand presence. An interactive and attractive dashboard, regularly updated website and search engine optimizations make the websites more functional and robust. An effective online appearance needs a well-structured website with fresh content, visuals, images, videos, and interactive opportunities with the viewers. Responsive websites with their reach across smartphones, tablets, laptops, and desktops take the business to another level. 

Mobile-friendliness is another crucial feature for the websites as most individuals search and book hotels at the last minute via smartphones. As per a research survey by Expedia, more than 15% of travelers who books a flight or hotel room 24 hours or less in advance complete the booking via phone. 

Search Engine Marketing (SEM) & Search Engine Optimization (SEO): 

Search Engine Marketing (SEM) increases the number of visitors to a specific website as it enables a website to rank high on Google search engines list, leading to high traffic. One of the less expensive yet most effective strategies is using long-tailed keywords structured with specific phrases that refer to the customer’s needs and demands.  The leading digital marketing agencies can structure successful keyword navigation and ensure high search engine ranking. Company names with reference to specific products or services function as search engine tools. For example, if a hotel website uses phrases like “the Royal hotel perfectly serves social events and houses a large crowd,” it enhances different sects of customers’ interest to search the hotel and know its whereabouts.

Geo-Targeting 

Demographical advertising is genuinely effective for local companies as it enables a company to reach its potential customers by specific location. It is essential to interact with your local customers as they are the mediums to expand your business and bring new customers from their networks. The social and digital ads must have Geo-targeting features. 

Google Analytics with Facebook and Twitter is a highly beneficial tool to record website activities to join an ad campaign. Companies can pair Social Media Ads with Google Keywords and Pay-Per-Click (PPC) ads to take a website to the top of search rankings.

Social Media Presence 

Another effective branding strategy of the current century includes a robust social presence. Social media marketing needs a combination of time, craftsmanship, and excellence while using customer and relationship management tools. Content replete with keywords targeted towards the audience makes a successful social presence. Social media marketing is a budget-friendly and impactful method to communicate with existing and prospective customers. The use of hashtags boosts conversion and helps identify users who often talk about the brand. Sometimes, paid advertising draws more customer attention by knocking on their door individually with the hope of conversion. 

Email Marketing 

For quite a long time, E-mail marketing has been a successful strategy to draw the attention of new customers and strengthen relationships with existing customers. Customized emails remind customers of the specific offers or discounts and delight the customers with a personal interactive touch. Effective Email marketing boosts conversion rates and enhances the potential of repeat business. 

Online Review Sites 

Today’s customers strongly rely on online reviews from the same communities. There is an ever-growing demand for online feedback or review, as the customers are about to purchase a product from the same brand.  Online review sites help companies as well as customers. Positive feedback generates high conversion, and negative comments allow the brands to improvise on their flaws. 

Final Take Away

Currently, hotel management teams not only serve the guests, offer room services, deal with availability and pricing, but they also compete with the new emerging channels and digital communities to retain their customers. Digital Marketing solutions have become the one-for-all option for hotel managers to manage every business aspect in a hassle-free way.

Tagged with: #digitalmarketing, #Landscape in the Hospitality, #PPC, #SEOServices