#I do find fandom's refusal to engage in any of the actual economic realities of touring fascinating

[dogsliampaynedoesntinstagram]

My brother works in bookings at Velez Stadium in Buenos Aires and he said it is only about 40% sold for Louis. Do you think he will cancel the show or change to another venue? I hope not 🙏

Any decision will be made by the promoter and not by Louis or his team anon. I do think understanding the structure of the music industry can help a lot with fan anxiety (although at a certain point the continued lack of knowledge suggests that fan anxiety is a feature not a bug).

In a non-indie tour, promoters take most of the risk of touring not an artist. The way it usually is the promoter guarantees a minimum payment per gig, and then there's a bonus if the gig sells out. There may be other bonuses and payment structure (everything is negotiated), but that idea of a guarantee and a sell-out bonus is a pretty common starting point (see this article). Often this bonus is substantial - and tours are based on achieving it (this is why undersells can make sense financially for artists). But in this case - I think it's highly unlikely that from Louis' point of view his South American tour was budgeted on selling-out stadiums, so not selling out won't affect the financial viability from his side.

The promoter appears to be working to sell more tickets (hence the promo hit). But there's no sign they're pulling out. Anything might happen, but to talk as if Louis will be the one to cancel a show for 40% ticket sales shows a willful lack of understanding of how the music functions.