Something something commodification of hobbies resulting in alienated leisure as parallel to alienated labour... disconnect from “product” in both instances... alienated from leisure activities through need to commodify under rules of post-Fordist neoliberal capitalist hustle culture... if the goal is to enjoy the effort, putting a price on that effort transforms said effort into labour/done for profit rather than enjoyment, and so the individual is alienated from their goal of enjoyment in service of the new capitalism, in much the same way that a worker is alienated from their labour under Fordist capitalism... something something “the market” as boss to self-employed individuals... something something the algorithm is more fickle than the man in head office and you don’t even have a union....
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