#I will do that today and maybe start noting down episodes and timestamps for stuff | Explore Tumblr posts and blogs

bustyasianbeautiespod · 2 years ago

Text

Episode 65 Transcript: Ewwwwww!

[intro guitar music]

G: Hello! My name is Grey.

C: And my name is Crystal.

G: And this is Busty Asian Beauties, a Supernatural commentary podcast where I, someone who's seen this show several times...

C: And I, someone who only knows the show through social media, discuss every single episode of Supernatural from start to finish. Also, we are both Asian.

G: Both Asian! For today’s episode, we will be discussing Season 4, Episode 5: "Monster Movie," written by Ben Edlund, directed by Robert Singer.

C: Huh. I didn't notice any terrible zooms this episode, did you?

G: Well, they were running off a certain-

C: Doing a certain style, yeah.

G: Yeah, a certain style, certain format. So it was like, they were definitely having fun, but they were not experimenting, so- which is what I would, you know, [laughs] describe Robert Singer's zooms. [C laughs] They are, in fact, experiments.

C: Yeah.

G: Yeah. This episode is not that good. [both laugh]

C: And this is also a weird episode to have followed "Metamorphosis," as we discussed before recording.

G: It is. And it's also just-

C: Ideologically confused as fuck.

G: Yes. For an episode with a gimmick- First of all, I want to say this episode, as I said, has a gimmick, but it is so bad [C laughs] that you forget it. Like, the gimmick itself, is like, a bit overwrough, and like, the episode itself is trying to say things and then immediately taking those things back.

C: Yup. Yeah.

G: And also just terrible. [C laughs] It is bad. It is a bad episode.

G: Yeah, my main takeaway from this episode is like, "Wow, people back in like, I don't know, the earlier 1900s or whatever were so brave for watching black and white movies, because I could not tell what the fuck was going on half of the time." Also, I would love if Ben Edlund was normal about women sometimes, but, alas, it will never occur.

G: Yeah. It sucks because it's like- I don't know, for context, we didn't record for 2 weeks, so like, this is our reunion episode [C laughs] after 2 weeks. And I just feel like this is not a good episode to come back to, you know? It's-

C: Yeah.

G: Yeah. The- Ben Edlund, I don't know. Why do we like this guy? I mean, why do people like him? I suppose he wrote good Cas episodes.

C: Did he do "The Man Who Would Be King"?

G: Yeah. We'll get there some day.

C: I was entertained at times, I guess. But like, it was just ultimately very frustrating.

G: It was actually like, very easy to figure out what they were trying to do early on, which is fine.

C: Yeah. At minute 14:28, I had the answer. I noted down the timestamp.

G: Yeah. She was the monster. I don't know. So in a way that's fun. It's fun to be like, "Ooh," you know, "I figured it out." But that's- the fun does end there, very much, so.

C: Yeah. I thought maybe it was a genre thing that it was so fucking obvious who the monster was. Like, maybe like, in older movies, it was really easy to figure out the mysteries. But like, maybe it's also because in 2008 they were like, "Changing gender? That's not a thing!" So who knows?

G: Anyway, so what did you know about this episode before going in?

C: So like, before, like, May 5 or whatever, all I knew about this episode was that it was in black and white, there were vampires in it. and it was considered like, a fun episode. And then, on May 5, my mutual draculagerard was liveblogging it a little bit, and like, everything that he was saying was like, just stuff like, "What the fuck is wrong with Supernatural’s ideology?" [G laughs] blah blah blah, "Supernatural is like, yeah, monsters are redeemable. Yeah, most of them don't want to do this and would choose a life otherwise. Yeah, we're actively implying they want to be better. Yeah, we could write a redemption. Anyways, shoot them." is a post that I saw on May 5. And I was like, "What the fuck is 'Monster Movie' about?" [G laughs] And yeah, no, it's about both of those things.

G: It truly is. Well, the only thing I remember from this episode is that there's gonna be a Dracula figure, and Dean's gonna be tied up into an- what do you even call this? :ike, an elevated bed? I have no idea.

C: Yeah, like, I don't know either.

G: Yeah. It's a standing contraption. Well.

C: Well.

G: Let's start! [laughs] Let's get into it.

C: Alright.

G: So this episode doesn't have a "Before" sequence because, you know, obviously, they're trying to do something. [C laughs] And also, nothing they could show is gonna be relevant because this is an irrelevant episode, so yeah. No plot happening whatsoever. Anyway, like, it starts off with like, a Warner Brothers logo. You know, very classic cinema. I say. Well, to be honest with you and everyone who is listening, I am not a film person.

C: At all? You're more of a film person than I am.

G: Yeah. I find it very, very, very difficult to watch movies. So I have no idea what any of these are. And also, I hate horror. [both laugh] Which is why I chose to start a Supernatural podcast.

C: Yeah. 'Course. I don't think I ever watched a classic film movie ever. Like, I've not seen a black and white movie ever. So for all I know, like, Supernatural came up with all of these tropes and all these like, film techniques by itself. Like, how am I to know?

G: You know, I have watched black and white movies. You know. Andrei Tarkovsky? [laughs]

C: No. I don't know anything.

G: He's like, I think he was Russian. So the movies are Russian. And I liked to watch Russian movies back in my day.

C: Okay.

G: Back in my day. When I was like, you know when you're 15, and you're like, "I will suffer through this movie that's incomprehensible to me."

C: And someone tells you they love you-

G: What? What are you talking about?

C: You said "when you're 15." I'm referencing my beloathed enemy, Taylor Swift.

G: Ughh. It's so horrible. Well, I hate it. Thank you very much. [C laughs] I watched a couple of Tarkovsky movies, and then I watched The Godfather, which is actually a very spectacular movie. I did love that.

C: Wait, The Godfather's in black and white?

G: No, it's not. [laughs] But it's a classic. It's a classic.

C: Yeah, okay.

G: Yeah. That's my defense. So like, I don't- I've never watched a Dracula movie, a mummy movie, a werewolf movie. I've never watched any.

C: Yeah. I'm not even subscribed to Dracula Daily, which is, of course, the newsletter that the book Dracula is based off of.

G: It's the one where it's like, it sends you the letters at the same timeline, right?

C: Yeah, yeah.

G: That's pretty cool.

C: And there's a podcast called like, Re:Dracula that I think is happening on the same timeline right now, and I've been meeting to check it out because Johnny Sims voices one of the characters, but I have not bothered to yet.

G: Why are we trying so hard to not talk about this episode? [both laugh]

C: 'Cause it sucks! [groans] Whatever, let's just do it. Whatever.

G: Yeah, yeah. Sam and Dean are- like, the music- like, first of all, the screen does the whole, like, "Let's show all the writers and directors and producers," and it's in a black and white. It's all in black and white. And as it pans down, we see, like, the Impala going through the night. And there's- the music is like, scary music from a classic monster movie. But we go to the Impala, and we realize-

C: Wait. Did you notice that they drive past a sign called "Welcome to Pennsylvania," and then there's like, a lightning flash, and then the "Penn" turns to "Trans" so it says "Transylvania."

G: Ah, that's horrible. [laughs]

C: Yeah. My notes are "Noo the Penn turned into Trans...come up with good joke about this before recording." [laughs] I did not come up with good joke about this before recording.

G: Yeah. Unfortunate.

C: Sad.

G: Well, what I wanted to say first of all is that the music was coming from the Impala, which like, that is- I thought that was actually very funny.

C: Oh, yeah, I love a diegetic music.

G: The concept of like, you're just driving down the road in the middle of the night, and the radio's like, "dun-dun-dun-dun," I think that's very funny.

C: Yeah.

G: Yeah. Anyway, it's Pennsylvania. And Sam is reading like, case files inside of the car, and I was hit with the realization that there is, in fact, no overhead flashlight in these old cars. So like, Sam, had to hold like, a flashlight-

C: Oh. [laughs] Oh my god.

G: - a small flashlight over his- over the shit that he's reading because it's the middle of the night. You know what? I've been saying that I want like, an old car in the future. This has completely changed my mind. [C laughs] I need a car with an overhead light. That is my only condition.

C: Yeah.

G: Anyway, the case is apparently like, a very basic vampire case. It's like, "Yeah, there's wounds on the neck, there's no blood. And the witness is like, 'Yeah, it was a vampire.'" And Sam shows a little apprehension over the whole hunting down just some vampire while the world is ending. But Dean is like, "You know what? We can't do anything about that. [C laughs] So might as well do this."

C: Yeah, they haven't referenced the apocalypse since 4.02. Like, that's insane. They took a detour to be mad at Sam for doing nothing wrong for 2 episodes.

G: Yeah. And also, like, I find it so interesting that at this point they were like, trying to hide the fact, like- the reason why Dean wants to go to this case is because it's like, in an Oktoberfest area. [both laugh] And he's like- He doesn't mention this. He's like, "You know what? We're saving the world." [C laughs] And then immediately the next scene is like, "Let's party, baby!"

C: Yeah. Yeah. Oh, Dean.

G: He is so annoying this episode.

C: Yeah. He also makes a joke about how they're taking a "straightforward, [overlapping] black and white case." [G laughs] Yeah. [flatly] You're soo funny and soo meta, Dean. Wow.

G: Which is funny in that, you know, the fact that it's a black and white episode. But also, like, the implication that this is a black and white case morally [C laughs] is so funny to me.

C: Yeah, yeah. Sure is.

C: So we cut to town, and as you mentioned, it is Oktoberfest, and the camera is mostly just on women in like, barmaid outfits that, like, show off their boobs and shit. And Sam and Dean get out of the car, and they're making conversation. And I actually did like this part where Dean says that they have to see the new Raiders movie, and Sam says he already saw it, and Dean goes, "Without me?!" and Sam goes, "You were in Hell." and Dean goes, "That's no excuse." But like, they're both like, being quite lighthearted and jokey about it, I feel like. Like there wasn't like, baggage around this. And I think that that's fun. Like, yeah, when terrible things happen, you do joke about it lightheartedly with your sibling.

G: Yeah.

C: Yeah. And also the Raiders movie, I think it was- Is it Indiana Jones: Raiders of the Lost Arc? That's the only thing that came up when I looked up "raiders movie."

G: Well, I suppose it is that. The only- what's Tomb Raider? That's like, the girl, right? [laughs] The video game character.

C: Oh, you mean Lara Croft?

G: Lara Croft, yeah. But that's a video game.

C: I think that's a video game. Let me check what year Raiders of the Lost Arc came out. Huh. No. The first one is from 1981, but then there's- is that a new one? Are there more of them? Okay, there's an Alien Raiders from 2008, and there's a Treasure Raiders from 2007.

G: I don't know these movies.

C: Whatever. Who give a shit.

G: Whatevs.

C: I hope Sam went with Ruby. I hope they had like, a popcorn date.

G: Real!

C: Yeah, so-

G: Do you like going to the movies?

C: Yes. Do you?

G: You do?

C: Yeah.

G: [laughs] There was a time in my life where I went to the movies every week because I am a person with a disability, and, you know, one of the perks of that in my city, like, pre-pandemic, was you can watch movies like, every Wednesday for free. So I was like, "You know what? I'm gonna take advantage of this-" what would you call that?

C: Perk.

G: Benefit? Whatever. "I'm gonna take advantage of this perk." And I went for like, an entire month, every Wednesday to the movies to the point that I knew the people who are also gonna go, because, like, it's every Wednesday, and it's like people with disabilities and senior citizens. So it was like, it's me and the grandmas who were watching. [C laughs] And like, I knew them. I was like, "Hey, it's me. We're watching the movies again." And then around the fourth time I watched a movie in the cinema, I was like, "I don't even want to do this."

C: Oh no! G: "I hate this, like, actively." So I've never gone to the movies since.

C: Wow. Congrats on realizing that about yourself. [G laughs] Maybe I would hate going to the movie theater if I went less- or if I went more often, but I feel like I only go twice a year. I don't know. It's fun to be in a dark room with a big screen. And also like, it's fun on the way that a concert is fun where you get to experience it with strangers who also laugh at the parts you laugh, and it's fun to assess like, what gets people going and what doesn't get people going in the room. So- I don't know. I like it.

G: I have also never been to a concert. [laughs]

C: So real.

G: So yeah.

C: Yeah. So Dean gets both of them some big pretzels. And then a hot woman, awooga-awooga, [G laughs] walks by and says hi to Dean. And like, Sam and Dean have a shot where they're both like, gawking at her, and then the camera, aka Robert Singer, does like, a pan up from the legs situation for no fucking reason. And this woman's name is Jamie, and she becomes relevant to the rest of the episode but has no personality or life outside of anyone.

So they see the sheriff and introduce themselves, and he takes them to the morgue where the victim whose death they're investigating is. So her name is Marissa Wright, she's 26, and, you know, the cop says something about how "Oh, this is such a terrible thing to happen during tourist season." [G laughs] And, you know, Sam snarks at him a little bit about it. And what they see is that the bite marks on her neck are just like, two like, exactly two circular puncture marks which are a lot cleaner than most vampire bites in Supernatural. The cop says that this killer is probably some kind of "Satan-worshiping, Anne Rice-reading gothic psycho vampire wannabe."

G: I know a lot of those people. [both laugh]

C: Yeah. Was this like, around the time of Satanic panic or something?

G: Is it?

C: I feel like Supernatural mentions Satan worshipers, at least in earlier seasons, way more often than I would assume it would come up in any actual crime. I don't-

G: That's fascinating. I mean, was there like, an era in the United States where that was like, a concern by many?

C: Yeah, okay, it looks like it was mostly the 80s and 90s during which the Satanic panic was happening. But I'm sure there were ramifications into 2008. Yeah, people were- I don't know the exact details. But yeah, people were like very, very like, "Oh, like, this preschool is teaching our children to worship Satan" and stuff about like, just the randomest shit. Yeah. And the cop also directs them towards a witness named Ed Brewer, who he calls unreliable.

G: So Sam and Dean go to the bar.

C: Yeah. And the thing about them going to a bar is that I've been so like, Supernatural-deprived and so playing Disco Elysium for the past, like, few weeks because we had a break, that like, as soon as I saw them in a bar, I went like, "Noo! Harry Du Bois, your sobriety!" But no, neither of these people are Harry Du Bois, and they are not focusing on being sober right now.

G: So Sam and Dean walk into the bar, as we said, and the bartender, Jamie, is like, "Oh, it's you guys." And Dean starts flirting it up. Like, he says, like, "Oh, I remember you," and then he looks over at her nametag, and he's like-

C: Well, what he looks over at are her boobs, and her nametag just happens to be in the vicinity.

G: They were, in fact, in the vicinity. [C laughs] And he's like, "I never forget a pretty... everything." Ugh! I hate it!

C: He's so annoying.

G: Literally multiple times- no, because sometimes, like, Dean would do his thing, and I'm like, "Okay, he's doing it." [C laughs] And then this episode, I literally was going, "Ewwwwww! I'm gonna scream!" [both laughing] Literally ew.

C: Yeah. I just- most of my notes this episode are just me saying, "I do not believe that Dean Winchester has ever managed to have sex with anybody." He has no game this episode, but it works?

G: Yeah, he has the face card, though, is the thing.

C: I guess.

G: Yeah. And Sam redirects their objective and says that they're looking for Ed. Like, they say that they're Feds and then Jamie is like, "Ooh, are you serious? You're seriously a Fed?" [C laughs] And then Dean says like- he leans forward, and he does like, this tone with his voice where he's like, all low and sensual, and he says, "I'm a maverick. A rebel with a badge. One thing I don't play by... is the rules." It is honestly so bad. It is so bad.

C: I don't know what he's trying to do. Like, this is clearly like, an act. Like, no one would read this as coming off as genuine. Like, why is he doing it?

G: Yeah.

C: Yeah, at least Sam's like, rolling his eyes behind Dean.

G: Yeah. Anyway, they end up talking to the witness, and the witness is like- What is this thing he's drinking from?

C: It's called a beer stein in the transcript.

G: Yeah. It's like a giant thermos. Like, you know, like, in the Philippines, I don't know if you have this in other countries, but there's like, a giant thermos where you put like, hot water, and if you're like, drinking coffee, that's where you get your water. Yeah. And it it looks like that, but it has beer. So the guy's like, a little bit intoxicated, and they do a thing throughout where like, if he's feeling tense or he's about to say something he gets the giant mug, or, I don't know, the beer stein, and then drinks from it. But yeah, anyway, he's saying that like, "Oh, I told the cops everything, but they didn't believe me." And Sam and Dean are like, you know, doing their usual "Don't worry. We'll believe you." And then he starts talking. He says that he was walking down the street, he saw this couple that he thought was making out, but the girl was struggling too much and the guy was biting her neck. And Sam was like, "Can you describe the man?" And Ed just goes, "Oh, he was a vampire." [C laughs] And Dean's like, "Okay... And by that, you mean...?" And he just keeps saying like, "I mean, he was a vampire." Like, he was very adamant. And then finally, he describes what the vampire looks like, which is that he has fangs, and he has slicked-back hair and a cape, and like, a little medallion. And Dean goes like, "Okay, so this guy is Dracula?" And Ed goes, "Yeah. With the accent and everything." And then he does the accent that he says like, you know, "Stay away-" I can't do the accent. I'm so sorry.

C: I don't want to try it.

G: I can do many voices in this podcast, but I am very bad at accents. But yeah. He's like, "Oh, what? You don't believe me?" And we cut to Sam and Dean, who are just staring at him.

C: Yeah.

C: And then Jamie and Lucy are chatting - Lucy is the other bartender - and watching what's happening. And Lucy mentions that Ed Brewer has a crush on Jamie and therefore tips her in $20 bills. And then she does this thing where like, she takes a napkin and, like, puts it between her lips to like, leave a lipstick mark. And I thought this would be more relevant to the episode than it was. Like, It's relevant, but like, barely. I thought that it was like- it had to do with like- I don't- I think my theory around this point was that Lucy was a witch and that this had something to do with- like, her lipstick had something to do with what was happening. But yeah, that's not really the relevance of that.

So then Dean comes up to the bar and then he starts flirting with Jamie again. Sam notices the lipstick print, which I guess is important. And then he and Dean just say, like, "Okay, like, this is definitely not a real vampire. This is just like, some goth murder person." And Dean goes, "Okay, yeah, who cares?"

G: They're like, "Well, we're supposed-" Yeah, they were like, "I guess we should leave, then. I mean this guy did murder someone."

C: "But that's not our thing." Yeah, I'm just- this does annoy me a lot, because, like, we already knew this, but it makes it very clear that, like, their work, is not about the harm that's wrought. It's about how they think that as a human, they're allowed to be judge, jury, and executioner for anything that's not human.

G: Yeah.

C: And like, it's good that they're not being like, cop vigilantes in a human-hunting sense, but like, it's still annoying.

G: Yeah.

C: Yeah. So Dean's like, "Let's not go because it's Oktoberfest, so let's just hang out here as more murders happen." And he goes, "There's beer and bar wenches." And then Sam like, pulls out his like, Gender Studies 101 textbook and goes, "Pretty sure women today don't react well to the whole 'wench' thing, Dean." And then because Ben Edlund is a person who exists [G laughs], like Dean like, he yells at Jamie, "Hey, barwench! Where's that beer?" And she like, shoots him a winning smile, and is like, "Coming up, good sir." So like, this was just Ben Edlund totally pwning the feminists by showing that women do like to be called outdated, demeaning terms. Good job.

So she comes to the table with Dean's beer, and Dean makes like, a joke about how Sam doesn't drink because he's a Christian Scientist, which I guess is- what? Like, him just trying to knock out the competition before it's too late? And then they flirt more-

G: [laughing] I hate- I hate the whole like- I hate that so much. If you're flirting with someone and that person responds, "You're funny," like, get the fuck out of there. [both laughing] Is that mean? Is that mean? Is that a mean thing to say?

C: Uh, yeah.

G: It's such an annoying thing to hear, and like, hearing it here, I was like, "Ah, fucking hell."

C: Yeah. Yeah. Dean goes, [douchebag voice] "I'm a lot more than that. I'd love to get a chance to show you the rest."

G: Ew!

C: "I want you to look at my peepee soooo bad! [G laughing] What time do you get off?" But then, you know, Jamie rejects him, Andrea-style, where she goes like, "Yeah, no. Like I said, you're funny." And then she goes away.

And then we have the famous scene where Dean says that since he came back from Hell like, without any of his scars, and all of that, he's a virgin again. He has been re-hymenated. And my note here is, "Diversity win! This trans man is misogynistic." [G laughs]

G: It literally is.

C: So yeah, Sam's like, "Okay, fine. Go get de-hymenated or whatever. I'm gonna go to sleep." And, you know, Dean tries with Jamie again, but she says that she can't because she's having a girl's night out with Lucy. And like, she also says, like, "Oh, like, no self-respecting bar wench lets herself get picked up by a customer on the first try." [groans] I'm so bored, I'm so bored, I'm sick and bored and tired. And then, you know, the scene ends with Dean saying that the case isn't weird enough for him, so he's probably gonna skip town. So they have to fuck tonighttt.

G: Jamie keeps on calling him G-man throughout this episode, and I did find out that that meets "government man," and it's like, US slang. That's fun.

C: Oh. I didn't know that.

G: Anyway, we're outside, and there's a couple. They're making out. And it's like, the guy is like, trying to get it on while the girl is like, "Well, I don't wanna. I don't wanna." And she's saying that like, "Oh, what's that noise. It sounds like there's a werewolf outside." But the guy is like- ugh, he said something that I thought was so annoying, and by annoying, I mean, like, genuinely so terrible. He was like, "Oh, when like, a man like, doesn't get to fucking come or whatever, like, he becomes like, sick in the head and everywhere else." Fuck this guy.

C: Yeah. Yeah, no, this is- yeah. It's bad. It's very bad. I'm glad he dies. [laughs]

G: I literally am glad he dies. But yeah. The girl keeps on noticing that something's coming up, and then the noises start getting louder, and then the guy pulls away to say, "I have told you. There are no wolves in Pennsylvania!" [C laughs] and then, the moment he says that, a werewolf body reaches into the car, takes him out, and I guess, I don't know.

C: Tears him to pieces.

G: Eats him? Yeah.

C: Yeah. Also, I looked up the "there aren't any wolves in Pennsylvania" thing. There's a wolf sanctuary in Pennsylvania [G laughs]. I'm sure there are like, wild wolves, too. But I mean, this guy's full of shit, anyway, so I think that that was just another of his full-of-shit sentences. Yeah, and- the bit of the werewolf we see is just like, a human with claws, covered in like, fur. And okay, question. In the past, when we've seen shapeshifters, they've only taken the form of like, existing people, right? Like, can they actually turn into anything? Or like, do they need like, a bit of your DNA -

G: Yeah.

C: - or something? Okay, so they can turn into anything.

G: No, I think they need your DNA.

C: So how did this shapeshifter turn into a werewolf?

G: Actually, maybe they don't need the DNA. Maybe that's the guy who was like, doing the sleeping thing. The dream thing.

C: Oh, right right right. Yeah, Mia could turn into anyone if she had, like, a photograph?

G: Yeah yeah yeah. Yeah, I think so. Yeah.

C: Okay. Well, let's see. Supernatural Wiki says that shapeshifters are monsters that can take the form of any human being. This isn't a human being.

G: I mean, people have said this. People have said this before, but like, even the size difference. Like, you shift to a kid, to an adult. Like, where does the mass go or come from?

C: I don't know. Though I guess we learn later that the shifter like, has been using a lot of Party City props, so maybe they were like, fully just in a fursuit.

G: Exactly. Yeah.

C: Yeah. We have like, a scene where Sam and Dean are asking the girl, Anna-Marie, some questions. They have a comedy bit throughout the scene where she's like, got like, a slurpee that she's like, drinking very loudly from. Unsure why. And, you know, she explains that, you know, a werewolf came and tore boyfriend into pieces. And it's the same thing with Ed-

G: I understand that they're doing a comedy bit, but I was like- I don't know. I was annoyed at the levity that they were treating this tragedy [laughs] that happened to this woman. Yeah. But like, okay, fine, whatevs.

C: Yeah, they were laughing at her the whole scene.

G: Yeah. They are.

C: So, you know, Dean's like, "Can you describe the creature that got your boyfriend?" And, you know, just like with Ed, she goes like, "Oh. It was a werewolf. Like, yeah, it was a werewolf. It had a furry face and a black nose and claws, and [laughing] the torn-up pants and shirt." I did find the torn-up pants and shirt funny. And she says, "Like from the old movies," which is our first hint, sort of.

So Sam and Dean go to the morgue, and they're like, "This is fucking weird." And they get out Rick's body bag, and yeah, he really was just torn to pieces. There's just like, entrails and goop in there. And they notice that there's bite marks right down to the bone, but the heart is still there, so this isn't a werewolf the way they've encountered them before. And this also isn't like, a human killer dressed up as Dracula because of the bite marks. And the sheriff comes in and confirms that there were wolf hairs found on the body. So, you know, confusing shit.

G: Yeah. In this scene, Dean goes like, "I'm getting a headache," and then he raises his hand like, to his head as if he is getting a headache. And I was like, Oh, you can see his ring!" And you can.

C: Nice.

G: And then I looked down at my head to be like, "Oh. I have the same one. [C laughs] It's in the same finger." Whatever. [both laugh]

G: So Sam and Dean are back in the bar, and they're talking to each other about what's happening. You know, they're just having a regular conversation about the case. And Jamie walks in, gives them both a beer, and she acknowledges that they're staying because of the whole Rick situation, like, the guy who died via werewolf. Yeah. And she says like, "Oh, by the way, I get off at midnight tonight, so... I'll see you tonight." And yeah. Now they have a date.

C: In the background, we see Lucy doing her lipstick thing, and this is minute 14:28 at which I was like, "Oh, she's the monster."

Also, the whole time, Sam and Dean are like, joking about this case, which they do very often. But it's like, two people have died, and like, for an episode whose like, ending message is like, "Oh, it feels good to be hunting again, because we can help people," like, they sure do not seem to give a shit about helping people.

G: Yeah, they don't give a shit about anyone. Our next scene is inside of, I guess a museum, right? This is a museum. But it looks like a prison. There's there is a guard who's like, "Yeah, there's a ship-" he's on the phone, and he's talking to like, I guess, the head of the museum, like, "Why is there a delivery here? It looks Egyptian." And it's so funny because he's like- you see the sarcophagus that is in there, and it literally is like, fucking like, so dusty and everything. [laughs]

C: Yeah.

G: You know what I mean. So like, you see that, and I don't think you think, "Oh, this is a delivery for the museum," you know? And also, [overlapping] it's a museum of American history. Yeah. But, you know. You never know. So, he like, turns around for a bit while talking to- on the phone. And then the sarcophagus starts to open, and we see a mummy getting out of it. And then the guard turns around, sees this, and then he gets choked up against the wall. And this scene where he gets choked up against the wall, actually, you know what? I like it. Because you can see the way his tongue is like, choking him. It's cool.

C: Yeah. Right. Also, I did a quick research into how mummies became part of horror. So it seemed like earlier mummy fiction actually like, was like, they like, cast mummies as like, romantic figures.

G: Love that.

C: Probably like, because of Orientalism, though. [both laugh] Love that.

G: Wait, how does that work?

C: Like, you know- what do you mean "how does that work"?

G: How is it a romantic figure?

C: I don't know. Like, just like, I don't know, like, you dig them up, and they're like, a hot lady or something. [laughs] I don't know.

G: Oh.

C: Yeah. But then, apparently like, when like, Carter- Howard Carter found the tomb of King Tut, it was like, some financial backer of the expedition that got a mosquito bite that got infected, and then they died. And everyone was like-

G: "It's cursed!"

C: "It must be because of the evil Egyptian curses!" And then it seemed like, after that, to sell more papers, several newspapers took Egyptian writings and deliberately mistranslated them to make it seem like they were casting curses on people. So then Hollywood was like, "Oh, this is fun. Let's do horror about it." But yeah, I think all of it does definitely play into Orientalism.

G: So Sam and Dean are here, they're investigating, and Sam finds a sticker under the sarcophagus that says - what does it say? - "FX Shop Prophouse, Philadelphia." And Sam was like, "It's from a fucking prophouse!" and Dean is like [laughs], "Yeah. And there's also a bucket of dry ice inside to make, like, fake smoke," [C laughs] which I love and appreciate.

C: Yeah. That is really fun.

G: This guy said, "I'm gonna DIY everything here."

C: Yeah. But I'm not gonna bother taking the tag off.

G: Yeah. Don't give a shit. Yeah. And Sam's like, "Oh, what the fuck is going on?" And Dean is like, "I'm late for my date. So bye!"

C: "I don't care that a third person has died. Time to get it on."

G: Yeah, it's so- the levity that they treat every single death in this case? Astounding.

C: Yeah.

C: So we have Jamie, who is a woman alone at night, past midnight, standing outside in a town where three murders have occurred, because that's what people do. So, you know, it turns out Dean's like, too late, so she starts walking home. But then a fucking Dracula appears and is all like, [attempted Transylvanian accent] "Good evening." [G laughs] So-

G: Love that.

C: He starts following her and calling her Mina and saying that she's like, a reincarnation of his beloved. And she's fumbling in her purse, and then she gets out her pepper spray and gets him with it. And then, as soon as she gets him with it, like, he drops the accent, he drops like, the way of talking. He goes like, "Son of a-!" So, you know. We know that something's up there. And then Dean comes in and sees the situation and says like, "Son of a bitch." And Dracula like, says something about how "he shouldn't use such language in the presence of his bride." And then there's like, a brief fight scene where Dean yells at Jamie to run, and she does. Which I love. Like, literally, who give a shit. And at this point, Dracula calls Dean "Mr. Harker" and Jamie "Mina" again. And then more fighting. Dean manages to rip off Dracula's ear, but then Dracula escapes by jumping over a gate. [both laugh] And he gets on a motorcycle and drives away.

G: It's not just a motorcycle. It's like a Vespa. Or, I don't know. I don't know what it's called. It's like- moped. It says it's a moped. But like, it's like a small motorcycle. I don't know.

C: Yeah. He looks very fun.

G: I don't know anything about motorcycles. All I know about it is that the lesbians have motorcycles, and you know what? Good for them.

C: That's true. Good for them. It does make them hotter.

G: During like, pride in here, like in Manila, [laughs] there's always like, someone who's like, "Oh, the lesbians are here with their Mios" [both laugh] with, you know, Mio being like, a brand of motorcycle. And I love that.

C: Yeah, happy for them.

G: Jamie and Dean head to the bar to like, I don't know. Decompress. And Sam comes in, Dean shows him the ear and the belt, and he makes Sam feel up the ear. And at first I was like, "Is it silicon? Is that why?" But no, it's just- it feels like the shifter skin. Which, like, fascinating that they know what that feels like. Isn't it just the same? Don't you feel like it's just the same?

C: I don't know. Like, is it slimier or something?

G: Yeah, maybe. I have no idea. I don't recall them ever touching it directly.

C: Well, it was all over the place in 1.06. I'm sure they touched it at points.

G: Yeah, I suppose. Yeah. And the ribbon that Dean pulled out from the guy is also from the same prophouse. Yeah. And so now they've connected Dracula and the mummy, and, I guess, the wolf guy as well. And Jamie like, pops up and says like, "Oh, so you guys are like Mulder and Scully? Are the X-files real?" And Dean is like, [seriously] "No. The X-files is a TV show. This is real." [both] He's so annoying!

C: He's like, still trying to like, get it on. I feel like all of his sentences are like, "I'm so cool. Do you want to fuck me now, even though you almost get killed by a Dracula?"

G: I feel like this is the point where you're like, "You know what? Let's give it up." [C laughs] Like, the spark has died or whatever. Let's just stop now.

C: Now's just not the time! Let's move on!

G: It truly is not, yeah. And they figure out that he's trying to recreate everything, and Mina is someone from- is like the woman in the Dracula movies.

C: No, Lucy is the woman in the Dracula movies.

G: And Mina is the-

C: Jonathan's like, wife. I mean, both the monster in this episode and Sam seem to be going off of the movie version, where Dracula clearly like, often is portrayed as having, like, romantic and sexual inclinations towards Mina, but in the books, he only like, tries to turn her into a vampire and shit as revenge, for, like, her being part of the team trying to hunt him down

G: Fascinating. We have a Dracula expert in the house. [laughs] I'm sorry.

C: We have a person who read a Wikipedia page and a Reddit thread.

G: Which is honestly what you all- that's all you need to be an expert [both laugh] at this day and age. It's all you need. Yeah. Anyway, they figured out that like, this shifter has fixated on Jamie, so they're figuring out who can be that person. And Jamie says, "I don't know. I mean, maybe Ed because, like, he was here like, a month ago, and Lucy keeps on saying that he has a crush on me." And-

C: The most obvious red herring of all time.

G: Yeah. She tries to defend him and say that like, "Oh, he's, you know, he's a nice guy. I don't think he would." And then Sam and Dean are just like, [seriously] "No. [C laughs] He's the guy for sure." And the other red herring is that he works at an old movie theater so like, "Oh, he likes old movies." Whatever. Who give a shit. [laughs] And then Sam leaves, and Jamie and Dean are left alone. [C groans]

C: So they're talking a bit about the shapeshifter, and I was like, "This is a shifter episode. At what point do they reveal that Jamie is actually the shapeshifter?" But they don't do any of that, and I think that makes sense for the personality of the shifter in this episode. Like, there isn't really deception going on. Just theater. So, you know, she asks the thing that, like, every woman in every Supernatural episode asks. Like, I'm pretty sure Sarah said this exact same thing. Where she's like, "Oh, so this is what you do? Like, the two of you just go across the country on your own and fight horrible nightmares?"

G: It's so- It's so fucking unreal. Like, this is like, so fake. [C laughs] You know what I mean? If somebody tells me monsters are real, my knee-jerk reaction wouldn't be "Oh my god! How about you? [C laughs] What's your life story?"

C: Yeah. I'd be like, "What the fuck? Are there ghosts in my house? Am I gonna die?"

G: It's just so unrealistic, and the whole like, she's like, "Oh, wow! Like, your life sucks."

C: "Oh, you're so lonely. What if I make it better by letting you fuck my tits, baby?" Like, what is happening?

G: First of all, like, telling someone that they're lonely- I mean, you know how I feel about this. It's such an impolite thing to do. [C laughs] Do not tell people how they should feel about their life. Yeah, like, it's such an unrealistic conversation. And I hated every second of it.

C: Yeah. So Dean's doing the posturing thing where he's like, "Yeah we do. Isn't that so cool? Aren't I so cool? Don't you want me so bad?" But, you know, she goes like, "No, actually, that must suck, like, 'cause you're giving up a life for this terrible responsibility."

G: [laughing] Who give a shit?

C: Yeah.

G: I'm so upset that they characterize Jamie like this. Let Jamie be a person!

C: Yeah. And like, Dean's face falls- Yeah, like, I take back everything I said about Sarah therapizing Sam in "Provenance," because at least in that, like, part of it was about her mom's death, so she had, like, skin in the game, like, there was some kind of a development of her character through that conversation. We don't know a single fucking thing about Jamie. Like, nothing. Nothing at all. She is literally just here to therapize Dean, and then later she like, gets to therapize Dracula a little bit too before she kills him. So sick and tired.

So Dean says like, [mocking voice] "Oh, you know, like, a few years ago I did start thinking that this was a terrible responsibility. But then I had like, a near death experience, and like, ever since then, I've realized that I help people. Which is why I've been making fun of every death that's happened in this town so far, and skipping out on the case to have sex. I don't just help them. I save them." I'm fucking sick of him. I hope he dies. Put him back in the ground. He calls it "awesome," and then he says that he feels like it's a mission from God, which I think is such bullshit, because, like, every time he's talked to Cas- Okay, well, actually, I take it back. In like, 4.02, Cas is like, "Who give a shit about hunters, who give a shit about saving people, whatever." But then in 4.03, I guess Cas is the one who's saying like, "Don't you care about saving people?" So I guess Dean could sort of read that as like, God being pro-hunting, but like, that's a long stretch. I don't actually believe that he believes that he's on a mission from God. There's nothing in the past to like, at all support that.

G: Also, the only also the only reason why they put this line here is so that the next line can make sense.

C: Yeah. [laughs]

G: Ben Edlund thought of a conclusion to the scene, and he was like, "Well, how do we get to the conclusion?" It's so annoying.

C: Yeah. And- yeah, yeah. So, you know, Jamie, because she's not a person, goes like, "So that does that make you like, some kind of monk? Like, celibate?" Even though Dean's been like, every second he's seen her, he's been going "Why don't I put my dick in you right now, please please please please?" She still says that line. But I guess it's like, a flirty line or something. And Dean's like, "Man, I hope not." And they start making out. But then the lights turn on. Thank god. And Lucy is there. And, you know, she's like, "Oh my god! Like, sorry for interrupting you." She says that she came back to get a bottle of alcohol,for like, a date back at hers. But Jamie's like, "No, it's been a crazy night. Please stay for a drink." And then Dean makes a face, and I couldn't tell if it was like, a "stop interrupting my hookup" or like, "ooh, chance at a threesome" face. What did you think it was?

G: No, it was an annoyed face.

C: Okay. Then yeah, he's like, annoyed. And he was like, "Yeah, fine. You can stay for a drink."

G: And Sam is in the movie theater, and Phantom of the Opera is showing, except it's not because inside, there's just a guy, and he's just playing the piano. And Sam like, creepy-crawlies towards the guy, and then the guy figures out that someone's behind him. He turns around, and is like, "Ahh!" and Sam just points his gun at the guy.

C: Yup. Yeah.

G: He's like, [dramatically] "You know what you did." And Sam's like, trying to grab his ear.

C: Yeah.

G: And at some point, you know, the ear just stays there, doesn't come off. And Sam says, "It's supposed to come off," and Ed says, "No, it's not!" And I love that. And then Sam has this like, super apologetic look in his face. Like, the same one that he had-

C: In "Sin City."

G: - that he shot those guys with the-

C: Holy water?

G: What did he shoot them with? He shoot them with the holy water, right? Which is a funny-

C: Well, I think he had a loaded gun, and then he splashed them with holy water.

G: Yeah, I think so. But this guy, he just pointed like, a silver bullet to this guy, just because.

C: It was funny in "Sin City" because, like, there were two guys there, and they weren't that afraid of Sam, I feel like. They were just like, "Oh, you're robbing us. Wait, we're calling the cops." But like, here, with Ed, it's just like, "Ugh. This sucks."

C: So back at the bar, Jamie is clearly way more intoxicated than she was earlier, and Lucy does her napkin thing again, and they're sort of telling the story of what happened. But then Jamie starts passing out, and Dean finds that his vision is also swimming while Lucy is staying like, completely sober. So he realizes, "Oh, she's poisoned us somehow." And he punches her, and she falls over and like, her jaw sort of like, dislocates in a way. And then she like, shoves it back into place-

G: She relocates it. [both laugh]

C: Yeah. Right, which is like, "Oh, she's a shapeshifter for real." And Dean tries to attack her again with a bottle, but then he passes out, and then we get a shot like, from the ground up where Lucy stands over him and says, "And.. scene." and then stomps on him. So true.

G: Love that!

C: Yeah. So Dean wakes up in like, a lair. He's strapped to- whatever you called it. The transcript is calling it an upright table. And also, like, they've put him in-

G: He's wearing- yeah-

C: - like, an Oktoberfest-

G: German boy outfit. [both laugh]

C: Yeah, like, little German boy who gives into the cave of blüntensmoken. [G laughs] What was the point of that? I love it, but like, why?

G: What? Putting Dean in the blüntsmoken outfit?

C: Yeah. Like, it's not part of a movie script. Like, it's not like Jonathan Harker was running around in his blüntsmoken outfit. I don't think he's German.

G: You know what? It's fine. Like, it's really funny, and like, they do a thing later where Sam's like, "What the fuck are you wearing?" You know, it's fun.

C: It's fun.

G: This is like, the better part of the episode. [both laugh] Dean wearing this. Yeah. Just him being in a little German boy outfit.

C: Good for him. So he sees that there's like, a portrait inside this lair of a woman who looks kinda like Lucy. So Dracula shows up and says that he, like, took her form after the actress who played like, the third bride in one of the- in the first Dracula movie. And he used her to like, look among the humans for his reborn bride or whatever. And Dean's like, "Oh, okay, so like, you actually believe that you're Dracula or something. Like, what the hell was up with the mummy, then?" And Dracula says, like, "I am all monsters." And yeah, Dean says, you know, "Life isn't a movie," and the Dracula says like, "Well, life sucks, and it's small, meager, and messy. And the movies are grand, simple, and elegant. So I choose that." And he says that like, of course he had to do murder, because that's the genre. It's a monster movie. But unlike most monster movies, it's going to end with him getting the girl and electrocuting the hero. And I did think that after the scene, he was gonna take Dean's form, but again, like, it makes sense. Like, it's not his style to do that. So he doesn't.

So there's like, this big comedy lever on the wall to electrocute Dean in his like, upright table thing. But before Dracula gets the chance to do that, the doorbell rings, and he, like, leaves the lair. And like, turns out he just lives in a nice suburban house, and he just built this somehow. On what budget?

He opens the door, and there's a pizza delivery boy. And, you know, he's like, doing his funny Dracula thing, and he's like, "Thanks for bringing like, a repast. If you continue to be of such service, your life will be spared." And Dracula does a thing where he's like, "Tell me, is there any... garlic on this pizza?" And, you know, the guys like, "No." [G laughs] And it ends with him asking for the payment, and Dracula going like, "Of course, yes. But I have... a coupon." Which I do think was funny.

G: I thought that was funny.

C: I did enjoy that part.

G: I did think it was funny. Yeah.

G: And, you know, Sam goes back to the bar and notices that Dean and Jamie are not there, and he's like, "Okay, I'm gonna call Dean," and he leaves a voicemail saying that, you know, he knows that Dean left with Jamie, but it's not the guy, so they're gonna figure out who the guy is. And then he notices the bottle on the floor, the the empty seats, and he notices the napkin with the blotted lipstick on it. And, you know, one way to know that you have never worn makeup or consumed makeup content is the fact that you don't know the word for "blot." [both laugh] Like, you don't know that that's what it's called, like, blotting your lipstick. I thought that was very funny that every single time you said it, I was like, "Aw, Crystal has never watched a beauty tutorial in any way, shape, or form."

C: I'm not- Wait, so what's the blotting for? Like, to reduce the intensity of the color?

G: It's like- No, no, no. It's just to remove, like, the excess so that it stays like, matte for longer and it doesn't displace as much. So if you're like, drinking, for example, on a cup or a mug, doesn't transfer to the mug.

C: Okay. Got it. Cool. Thank you for this educational opportunity.

G: Yeah. I don't use it anymore because I'm like, not a lipstick person anymore, which is very sad because I used to be the person who like, wears black lipstick to school. [laughs]

C: Nice.

G: Yeah. But now, alas, it is not the vibe.

Well, Sam figures out that it's Lucy because of the lipstick blot napkin, and we go to Dracula's lair. And Jamie is like, in a bed, and she is in a room that's very, you know. It looks like she's in a castle type situation. And Dracula is like, "You're awake. The gown... wear it." And Jamie is like, "What the fuck is happening? What did you do with Dean?" And he keeps on saying like, "Put on the gown, we have pizza." And Jamie starts the whole, like, "What is wrong with you?" And like, "You made up Lucy. You pretended to be my friend." She like, starts saying that "You could have just talked to me, but you have become this, like, what's wrong with you." And she says, like, "I don't want to play your game. I just want to go home." And then Dracula just yells, like, "Put on the gown." And she does.

Sam is like, outside, and he's entering at this point.

C: We're like, back to Jamie wearing the gown, and she's like, quite afraid at this point. Like, the Dracula starts- he starts looking regretful and shit. And he drops the accent. He's like, talking in like, a normal guy voice. [G laughs]

G: Well, normal American guy voice.

C: By which I mean, an American guy voice, yeah. I guess by normal, I mean he sounds very like, everyman like, Midwestern- or I don't even- I don't think Midwestern is actually the accent, but like, it's like, an American accent that I can't quite place, and it's very like, I don't know, just-some-guy-ish.

G: Yeah, I get what you mean. Like, it sounds like a generic American accent.

C: Right, yeah.

G: Like, the type that you can't even put the location on, like, a specific state or whatever.

C: Right, like British people doing American accents in movies and stuff. So-

G: Yeah. He's on that Tom Wambsgans beat. [C laughing]

C: Yeah. So he says something about how like, "Oh, I'm sorry for scaring you. You're the only one I don't want to scare." And then he goes like, "You know, I used to love the movies." And Jamie says like, "You can't make the movies real." And he like, gives a speech that's like, supposed to be touching but like, doesn't really get there from me at all. Where he goes like, "Real is being born this way. Different. Real is having your dad call you monster. It's the first time you hear the word. And he tries to beat you to death with a shovel-" which, that part does suck pretty bad. And he says that he like, tried to run and hide, but like, no matter what, he was found out and attacked and called a freak and a monster. But then he like, found monster movies, and saw how like, in their movies, the monsters were strong and feared and beautiful. Like, okay. Like, shapeshifting is like, genetic, right?

G: Yeah. Maybe he got it from his mother.

C: From his mother, yes, but like- I guess maybe, like, if his mom was like, a cis woman and his dad's a cis man, then, like, I guess maybe he could have knocked her up, and then she like, went and like, left him. I just don't see how they could be in a committed relationship for like, the nine months of pregnancy without him knowing that she was a shapeshifter, you know?

G: Yeah.

C: So yeah, it's some kind of a complicated situation.

G: Yeah. Do you think there's like, a queer allegory to look into this?

C: Probably?

G: When he was saying this, I thought about this- I don't even recall who said it. But like, somebody saying like, the reason why queer people love horror movies is that, you know, there is this aspect of like, alienation to the queer experience, and it's like, "There's relatability here" and blah blah blah blah blah. I'm sure many scholars have looked into it. The queerness of horror.

C: Yeah, probably.

G: I unfortunately do not frequent like, going into Google Scholar for media analysis anymore. But yeah.

C: Yeah. I think that there could definitely be a queer reading of this, but I feel like they definitely write this character as very much like, a cishet man despite him taking Lucy's form at some points.

G: Yeah. It's like, yeah, fascinating to me that, like, when I was watching this scene, I was like, "Okay, sure. If they kill this monster at the end of this, it would be absolutely hilarious, though." [both laughing] And then they did! They literally did.

C: And they did! Right. Yeah. I guess the thing that I find most interesting about this speech, it's like, okay, in our other shapeshifter- our other main shapeshifter episode, "Skin," like, we basically have the same thing where like, the shifter has a woman like, tied up, trapped, and then, like, is like, doing like, a sympathy speech. But like it's like, I feel like what we're supposed to get from that, like, what the Supernatural writers want us to feel is sympathy for that specific character. Like, I don't feel sympathy for this specific character. But what this speech does make very clear is that, like, there are some monsters in Supernatural that, like, they've written to have a biological need to kill people to eat, or because they just are innately violent, whereas like, shapeshifters very clearly-

G: Yeah.

C: - like, it's just socialization that does it. It's just like, them being cast out from society that causes them to kill people. They're just like, regular guys with an extra power that makes it easier for them to murder. So that's that's interesting enough. And, I don't know, I've been listening to a fiction podcast called Monstrous Agonies, which is like, the format of it is that it's like, an advice show for creatures of the night, and it's set in a world where, like, monsters used to be like, hunted and oppressed, but now they're like, a protected minority class, and have been like, incorporated into like, outside society. And it does like, make me sad when I watch Supernatural and see shit like this because it's like, if they didn't keep shapeshifters shit secret, because, like, "Oh, we're hunters, and we can't let like, civilians deal with the fear or whatever," like, this guy would probably be fine. Like, all of them would probably be fine.

Yeah. So, and then because Jamie is not a person and she's just here to make men feel better, she goes like, "Oh, wow, that sounds lonely."

G: No, I don't think it's- I don't think that's the vibe. I think she was like, angrily, like, being like, "Oh, yeah, you're commanding and terrifying? Well, you're also lonely. So fuck off."

C: Yeah, I guess. But she's also here to be the audience to his sympathy ploy-

G: She is.

C: - which is quite annoying. And he's like, "Well, but now I have you." And, you know, she goes like, "Ever think that maybe you're lonely because you kill people?" And then we have an absolute clunker of a line where he goes, "Or I kill people because I'm lonely." But because that's the line that we end this scene on, like, that's what the writers want us to think, right? Even though it's a total clunker of a line. Which makes him being killed right after this quite confusing ideologically. [G laughs]

G: Yeah. I mean, there- let's get into it when he dies. But I have some thoughts, yeah.

C: Okay. And then we hear a sound, and, you know, Jamie starts going like, "Dean! Dean! Like, come, rescue me," blah blah blah. And then he like, hits her over the head to knock her out, which feels very "Metamorphosis" to me the way it was like, Jack, like, had a conscience and was holding back, but then, like, in the last second, he was like, trying to eat Dean, so that gave Sam an excuse to like, jump in and kill Jack, and like, "No matter what, all monsters are the same, and like, they'll eventually give into their nature" or whatever.

G: What's fascinating is that they also show him doing this and then exhibiting like, remorse on his demeanor.

C: Yeah, right after, he goes like, "Oh, shit, I- ugh." So yeah. At least there's that, I guess.

G: Yeah. And so Sam finds Dean in the dungeon. He unties him, and then like, jokes about his outfit, and Dean's like, "Shut the fuck up!" And they enter, like, further into the set. They find the bedroom.

C: A fun set detail is that one of the doors that they open, it looks like a double door with like, you know, those iron circular knockers-

G: - But it's just a single door.

C: It just has one hinge. Like, he just like, carved it like that to make it look cool.

G: Yeah, I love that. Sam comes in first and then attracts the Dracula, and Dean comes in and then attacks him. And then I don't know. Like, there's a gun somewhere. Dean tries to reach it, but it doesn't happen, and then eventually, the Dracula gets shot by the silver bullets in the chest. And he turns around, and it's Jamie.

C: Yeah.

G: And, like, at least it's Jamie. [both laugh]

C: Yeah, at least.

G: At least it's Jamie.

C: Yeah, she has full rights to do this.

G: Yeah, and like, the shape- the shifter was like, "Wow, it was beauty who killed the beast." And he goes into like, a little monologue where he's like, "No, Mina, do not weep. Perhaps this is how the movie should end." And this entire time-

C: Yeah, but the funny thing is after "Do not weep," Jamie makes a "What the fuck? I'm not gonna weep." face [both laugh], which I did find really funny.

G: Yeah. And it's a funny death scene in that he like, emotes throughout it where he's like, walking backwards to a chair, and then he falls into the chair, and he, like, dies in the old movie way, you know. And when this did happen, I was like, "Well, at least it was a death in his own terms." Like, even in his dying, he was like, "Well, it's like, this is how the movie should go." Or I don't know. I was just thinking like, at least it wasn't a death that was- Like, I understand that the guy's a monster and like, killed several people [C laughs], but it's just completely fascinating what they do.

C: Yeah.

G: Like, "Have empathy for this guy, but not too much! And don't think about the other monsters who did not kill people and are still hunted down and persecuted. Don't think about them too much."

C: Right.

G: It's just a lot for an episode that is pretty much a throwaway episode.

C: Yeah. And I don't know, it's just the idea that, like, you're completely beyond rehabilitation if you kill someone? Like, I don't think he wants to kill any more people. Like, he probably wouldn't if you got him some support. But like, nah. Sorry dude.

G: Yeah.

C: And then we cut directly to a Dean and Jamie make out.

G: They're making and Jamie is like- they're still flirting. And Sam is just on the side [C laughs], like, trying not to watch. And yeah, it's like, this entire situation where they say goodbye, and then Jamie just, you know, as a final way to move on the emotional thesis of the episode, goes, "You guys saved my life, you know? So thanks." And then leaves. And that's the last-

C: She's the one who shot! They didn't do jack shit besides provide a gun.

G: Yeah. And then Sam and Dean are like, "Wow. It feels good, right? [C screams] Like, saving people, like, this happy ending. Hero gets the girl, monsters die." And he said, like, "The shifter had a point. It would be nice if life was a simple movie."

C: Yeah. And also-

G: And like, I don't know. Wild.

C: Fucking annoying as shit.

G: Ah!

C: The fact that they bothered to like, have the whole like, "feel some sympathy for this guy" scene, and then, immediately after, they were like, "There was no moral grayness here whatsoever. This is so good. Yay. And also, we definitely care about saving people, and that's what we do things for, even though we clearly did not care at all this entire episode." Also, it's like, you know, we've talked about like, the ickiness of like, them hooking up with-

G: Yes.

C: - the damsels in distress of the episode. And I was like, "Okay, for this episode, it's not that bad, because at least they were like, attracted to each other before that." But the fact that it ends with Jamie being like, "Thanks for saving my life"-

G: Yeah.

C: - does make it seem like when they finally did fuck - which I guess did happen because Dean calls it a "happy ending with a happy ending," meaning he's orgasmed at some point - it was like, in the context of like, "You saved me from being raped by that monster, so now I'm going to fuck you." And that sucks.

G: Well, I mean, that's pretty much it.

C: Wait. We need to talk about how Dean's ideal movie life is Porky's II.

G: I have no idea what that is.

C: So Porky's I is a sex comedy set in high school that involves, like- I don't know. There's a scene where, like, a teacher tries to yank a student's dick off or something? But I think Porky's I is best known for a scene where the boys are spying on the girls in the showers, and, like, the actors, who I'm assuming are all adults, are like, shown like, nude and shit, and like, it's considered like, a sexual awakening dirty scene for like, people back in the day or something. Porky's II is a little more- I don't really know what Dean likes about it. [G laughs] The plot of it is that the same high school students are trying to put on Romeo and Juliet, but then, like, there's a church group that's against it because, like, they think that Shakespeare is like, indecent.

G: Of the devil?

C: Yeah. And then they get the fucking KKK to back them up because the actors, like, the actor for Romeo is Native and the actor for Juliet is a white girl. And then, like, the rest of the movie, is like, them, like, trying to take down the County Commissioner who's trying to take down their play by like, proving that, like, he and the other council members watched fucked-up porn in their meetings. [G laughs]

G: What is going on?

C: And also like, one of them, who's like, a high schooler like, agrees to go on a date with him because he keeps pursuing her, but like, she does it to like, ruin his reputation before the re-election by like yelling like, "Hi, everyone! I'm 17. I'm going on a date with County Commissioner Name, and also, he knocked me up." and saying shit like that. And like, it ends with like, them being able to put on the play, and like, also, like, a bunch of Native people like, viewing the play, and then, like, a Jewish character like, shaving the heads of all the KKK? And like, that's the movie- I don't really know what the appeal for Dean is here. [G laughs] Like, I know what the appeal of Porky's I is to Dean because he's a creep. I don't know what the fuck Porky's II is doing for him.

G: Well.

C: He's just an ally. It's just that he wants- he wants to be in a movie about being an ally.

G: He literally is.

C: Yeah.

Right, okay, one thing that I did like about this final scene is like, Dean going like, "Oh, you'll never be able to guess what movie I want my life to be." And Sam's like, "Yeah, I can. Yeah, I can." And then he eventually guesses right. And like, I think that is nice as part of the collection of like, ways that Sam and Dean do know each other and ways that they don't know each other.

G: Yeah.

C: Yeah. But unfortunately, it's this. [G laughs]

G: Okay, so, I mean, what are your thoughts for the general episode? I mean, it's whatevs.

C: It's- yeah. [G laughs] They sure tried to do the opposite of what themes and motifs are. [G laughing]

G: They literally- Well, what is our Best Line and Worst Line? For me, my worst line is probably the bar wench line. I just hate it.

C: Yeah, yeah, that fucking annoyed me. Anything that involves Dean and Jamie flirting, bad. Did not like it.

G: I would say I also- what's my best line? Well.

C: Like, I know there is a scene that they want us to give the best line award to, but like, I don't-

G: I like the "I have a coupon." [C laughing]

C: That's what I was thinking.

G: I actually did laugh at that line. That one's very funny.

C: I was thinking the "I have a coupon" or the part where she says that the werewolf has torn-up shirt and pants on. [G laughs] I thought that both of those things were very funny.

G: Yeah. Well, what's our next segment?

C: Spreadsheet.

G: Spreadsheet, right?

C: Well, there sure was a misogyny. Maybe multiple misogynies.

G: I would say the misogyny actually exceeds 2 this episode.

C: Yeah, I would say it is probably a 3.

G: Yeah.

C: Yeah. What the fuck was going on there?

G: And then racism. You know? I don't know. I don't think there's racism or homophobia here.

C: Yeah, I don't remember any racism more homophobia.

G: Yeah.

C: It like, flirts at racism with Porky's II and the mummy, but it just doesn't feel like enough for anything. So yeah.

G: Yeah.

C: Well.

G: Slaycation!

C: There we go.

G: Well, what is our-

C: IMDb.

G: - guess for IMDb.

C: I feel like people would find this episode generally amusing. Like, what did "Tall Tales" get? Like, I'd probably take whatever "Tall Tales" got and then subtract like, 0.2 or 0.3. [typing] "Tall Tales" was 2... 2 what?

G: "Tall Tales" was a 9.1.

C: Oh. Okay.

G: That is definitely not real.

C: I guess I'll guess a fucking 8...8?

G: 8.8?

C: That's definitely too high, but I already said it, I already said it, so it's too late.

G: You know what? I'm thinking a- well, an 8.1.

C: Okay.

G: Okay. Let's see. Oh! It's an 8.4.

C: Okay. So like, midway between ours, but slightly closer to yours.

G: Yeah.

C: Congrats.

G: Let's see the reviews. "It's a brilliant homage," "all time great episode," "one of my favorite monsters," "a high water mark."

C: Okay, where are the negative ones?

G: Where are the negative ones? There's "too old, too cold." "The opening scene of Supernatural Season 4 raised it to a whole new level. The second added missing details to the show's mythology. The third one was a great monster of the week episode. And then, like, this one is just a weird one that is completely irrelevant to the myth arc."

C: Oh, you said the show's mythology. I heard "the show's misogyny." [G laughs]

G: "Second, it's an homage to a parody of classic back and white universal monster movies, and it's just bad. Third, the pacing is slow." Yeah, I agree.

C: There's one with 1 out of 10, titled "please don't ruin the show." They called it- they said it "violated" Supernatural with a "stupid, dumb, and mostly irrelevant episode." There's three 1 out of 10 ones

G: "Literally the worst episode of Supernatural. If I could go back and never start watching this episode, I would." [both laughing] Love that!

C: God, so true.

This- one of these reviews says that "It's also genuinely funny, and the lead character Dean isn't as eye-rolling dorky Casanova as he tends to be in other episodes. His womanizing is, well, let's just say he's kind of cute and earnest this time around." No he's not!! Shut up!!

G: He literally is not. I think the only time he was cute and earnest was in like, [both] "Hollywood Babylon." And that was a solid two seasons ago.

C: [laughs] Yeah.

G: Okay. I think that's it for this episode of Busty Asian Beauties. Next week, [laughs] we will be discussing Season 4, Episode 6: "Yellow Fever."

C: What a great title. Wow. [G laughs]

G: You know what? It's the first Andrew Dabb episode.

C: Oh no. Isn't that the episode- didn't Eric Kripke apologize for this episode? [G screams] He was like, "I'm sorry! Dean would actually never do that. He's a hero!" I have no clue what happens in this episode. I'm looking forward to whatever Dean did that was so bad that Eric Kripke apologized for it.

G: Yeah. I mean, yeah. Leave us a rating or a review wherever you get your podcasts. C: Follow us on social media! We are on twitter at twitter.com/BeautiesPodcast and on Tumblr at bustyasianbeautiespod.tumblr.com. Our official tag is #BABPod, B-A-B-POD. Thanks to everyone who's donated to our Ko-Fi at ko-fi.com/bustyasianbeautiespod, and check out our merch at babpod.redbubble.com. G: Yes. I don't know what comes next-

C: You can email us any feedback, comments, or inquiries?

G: Email us. Yeah! Email us at [email protected]. See you guys next time! [both] Bye!

[guitar music]

#transcript

2 notes · View notes

localwebmgmt · 4 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 331

youtube

Click on the video above to watch Episode 331 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Hey everybody. Welcome to Hump Day Hangouts. This is Episode 330. It is the 17th of March 2021. We got almost the full game here today. We’re going to go around and say some hellos. probably talk about the weather. Maybe I’ll ask her about something, maybe assert, see if he’s got a Semantic Mastery shirt or something else on today. And then finally, then we will get to your very important questions we will answer as best we can. So for now, and as promised, I’m gonna start with you What? What’s your you wanted to?

Have a nice looking good? Yeah, the Oh, gee, good, man. It’s good. I’m excited to be here. I’m excited to be at the Hangout said to be one more episode. We’re doing this thing. So it’s good. Out Danny. And next, we got Chris, how are you doing today? Good. Glad to be here. Can’t wait. I’ve been recording a couple of videos. So yes. Pretty exciting stuff coming up here soon. Yeah, what is it, guys? What is there something coming down the pipeline? should people be excited or expecting something heard on Bradley?

Maybe that was important. I know you guys talked about it last week, we’re looking forward to sharing some more we’ve had. I don’t want to spill all the beans right now. But next week, the big update to syndication Academy is dropping, that is going to go live. And there’s a lot of good stuff coming with that. So if you are watching this, there’s a high likelihood that you’re an email subscriber, whether you just get the newsletters or whether you’re paying members of one of the groups. If you’re not, if you’re watching this on YouTube, if you’re checking it on the hump day hangout page, I would highly suggest going either to the websites Manning mastery comm or if you’re watching this live head down, up on the email list, you definitely don’t want to hear about this. And there’s going to be a very special offer for people who are subscribers. So with that out of the way, Bradley, how you doing today, good, busy as all hell. But things are, things are really good. I’ve been working on all kinds of crazy stuff for my new agency, and I’ve got a meeting with one of my three guys tonight. shares, we get down with Hump Day hangouts actually to have him start beta testing this app that I developed for my contractors. So it’s kind of cool. This is the first time I’ve ever dealt with trying to sell like an app before or software as a service. And so this is new to me, and I kind of going to have to go kind of squash bugs and beta test it and I’ve got a meeting with him tonight. And then I’ve got a potential meeting with another tree contractor next week. So I’ll have two beta testers in there, which will be kind of cool. But I’ll share more about that when it’s more appropriate. But it’s, it’s pretty cool, it’s a great way to generate nice streams of income for you know, some, it’s not a whole lot of money, but it’s a, it’s just an additional service that you can tack on to, for clients that, you know, once they enter, once they start using the SAS app like that, it’s hard for them to get away from using it. So it’s almost like even if they want to stop you’re paying for marketing services. If they’re in the app that they’re using is an integral part of their lead management or workflow, then they’re likely to keep that even if they suspend marketing services if that makes sense. So it’s just a way to keep recurring income from even past clients. Pretty cool, but I’ll share more about that when it’s more appropriate. That’s that I just also want to expand on very briefly Syndication Academy guys, this is completely being been redone, I mean, from front to back. So it’s 100% updated for 2021 with all of you know, changes and everything else in the way that we use it, it’s still we still use our syndication networks, but they’re used in there, they’re more, they’re powerful in a different way than they used to be. And all of that is covered extensively in the new training, we’ve got a list of over 300 sites that are going to be added. You know, like we’re going to go through those in the update webinars that are going to be doing probably once every two weeks, you know, another two or three properties will be covered to help expand the entity footprint is just it’s this has been long overdue. So we’re really really proud of what’s coming out. So make sure you guys are on the notifications list for that next week.

Most certainly, and if you’re new to semantic mastery you’re new to MGYB you’re not sure where to start. Like I said first thing hop on the email list so you can stay up to date or head over to YouTube subscribes to the YouTube channel. But then we highly recommend going to the SEO shield the word the SEO shield comm find out how to shield your site not to worry about algorithm updates, you’ll find out what this SEO shield is that you probably hear us talking about all the time and syndication networks and the syndication Academy is a big part of that. So that’s free training go and check that out. If you’re looking for more step by step processes involving kind of the big picture for SEO you can grab the battle plan at battle plan dot semantic mastery comm if you’re an agency owner, or maybe you’re a consultant like myself, you want to get more clients you want to grow your revenue you want to scale your team. If you want to don’t worry about that, go check out to x your agency and that’s a 2xyouragency.com And then if you’re ready to really grow, then you probably want to join an experienced community. You would want faster access to real-world info and you know, be able to get in contact with people like Bradley, me Marco, Hernan, Chris, as well as your peers. And you can do that in the mastermind and find out more about that at mastermind dot semantic mastery.com. And at the beginning of this, I mentioned MGYB, which’s where you can get all of your done services. Things like embedded link building press releases, the SEO shield done for you, syndication networks, all sorts of good stuff. If you haven’t go check it out mg y b dot c o. And last but not least, I mentioned this last week, I believe, or the week before.

We have decided that POFU Live is going to be virtual again this year, just with everything going on in the world, we’re not sure where we would be able to hold it when we can do it exactly. So we want to be able to draw a line in the sand. Let everyone know when that date is going to be and start planning around that. So 2020 was virtual, it was great. The feedback was just as good if not better than the years before. So we’re going to aim to do that again. Take it up a notch, get some more great speakers who have already been in touch with the guys. We had Jordan Fowler, Brian Caddo, we’re looking at a couple of others to bring on just amazing content and some great presentations not only from them but from us as well. So looking forward to sharing that with you all. And as soon as we get this up, and we get a date decided we will share more info and you can pre-order tickets. So as usual, we offer a great discount for people who buy those upfront and say, hey, yeah, I’m in 100%. Let’s get this going. So we do a limited-time kind of an early access deal. And so we’ll let everyone know about that. So besides that, guys, is there anything else we need to let people know about before we dive in?

Not that I can think of. Let’s do it. Alright, let’s do it. Whoa.

Hold on. Sorry. I’m typing a note in the slack for you guys. Kidding. Not question time.

Okay, remind me to bring to dimension what I dropped a note in slack about we can chat about that. Just remind me about it. Somebody will do all right. Let me grab the screen. Got a lot of questions already. So

okay, everybody sees my screen? Correct? Yes. Okay. I don’t know cuz I’m looking, guy. I’m not on the zoom screen up there, man.

Is It A Good Idea To Upload Short Videos Targeting Different Keywords In One YouTube Channel?

Mike says, Hello, everyone. Is it a good idea to upload a YouTube channel to upload to a YouTube channel many different short videos, I’m talking about those simple, stupid short videos, videos that don’t give me any value but only target different keywords in niche slides with text and animation, like the tools they sell on Jvzoo market?

Should I upload around 100 short videos targeting different keywords? Thanks. You know, that’s, that’s actually a really good strategy for what’s called poking. If you have I mean, that’s, that’s a term that’s been around for years, but I can’t remember who came up with that idea first. But there’s been a bunch of tools developed for poking, which was like, and YouTube’s great for that if you’re doing a lot of video SEO stuff.

You know, I mean, here’s the thing. Okay, so yes, that’s a good idea if you’re trying to figure out which keywords are easiest to rank, if that makes sense with four videos, okay? Because remember, you’re talking about YouTube. So obviously, Google likes YouTube, because it’s its own properties don’t asset so it will rank YouTube videos, however, I’ve noticed, at least for local stuff, which is pretty much all I do. It videos don’t rank, like for locally based buyer intent keywords like they used to. So I stopped trying to do video SEO for I mean, sometimes they still rank but I don’t, I don’t purposely try to get videos to rank anymore because I use Google ads for it for that. So I’m going to preface I’m just saying that as a disclaimer for full transparency because I’m going to share with you why poking was good when I used to do a lot of it. And I’m assuming that that’s still a valid tactic. But I don’t do that anymore. So that said when it came to poking videos like video marketing Blitz was a good product for that Peter Drew’s got a bunch of products Love Live rank sniper was one of them hanging out millionaire was another one. So there’s you know, there’s a ton of Jvzoo products, like you said, essentially just create these, like a live rank sniper. By the Way, Peter Drew’s live rank sniper was really good for that because he didn’t even need a video. He would the tool would go out and create scheduled live events or live streams from YouTube, which will index and you don’t even need a video because they’re scheduled so YouTube will assign a YouTube URL to the scheduled live event and it will index even before there’s even a video so you didn’t even need a video with a live rank sniper you could

Just set up your keyword list and then hit live rank sniper. And it will go out and just create multiple live scheduled live streams. And then you can and then it had a tool on it that would go determined, you know is like a rank checker essentially to tell you which indexed schedule with live rank, live scheduled live streams, excuse me, which ones were they were ranking and I think it would only check on the first page or maybe the first two pages. So I can’t remember because like I said, it’s been a while since I used it, but it would go back and determine which ones ranked and so any of them, and if I remember correctly, I used to set a filter on it that would say only return the results that are on the top 10. So like if I set up a campaign to run a test or to poke 100 100 keywords, you know, you might end up with, you know, 18 2025 whatever, however many keywords that would show is ranking on page one, well, those would be the ones that then I would start to target with an actual video. So and what was cool about that is it would tell you which keywords would likely rank easily with a real video. And then you could actually focus your video content around those keywords so that they would be even better. And then just it’s kind of a way to shortcut like the process because you can start getting traction from those videos at rank easier, a lot faster, and then use those to kind of like leapfrog some of the other keywords that would be more difficult. So for example, if you’re not if you’re familiar with using playlists for silos if you’re not if you don’t know what I’m talking about going to YouTube or I think it’s is it YouTubesiilo.academy. I’m pulling it up right now why T dot silo dot Academy? Yeah, I thought it was why t because we’ve got to now. So anyway, so YouTube silo Academy, if you look it up, you’ll find it. That’s a product that I put together like, I don’t know, long, long time ago, six, seven years ago now. But it’s still valid. So what I’m saying is if you can set up silos using playlists, and you target the keywords at the top of the silo that is already ranking, and then you can start stacking your other keywords in that silo, it can help. That makes sense. So yes, those tools can be good, at least when I used to use them. I haven’t really focused on any sort of video SEO now for probably two years, maybe even a little longer, because I use YouTube ads to drive traffic to videos now. But in the past, that was a great strategy that I used often. And again, I think I used video marketing Blitz, which was ABS ABS rev GS tool, which was good, it had a pretty steep learning curve, though. There’s a great tool at the time. I don’t know if that still works, though. But live rank sniper was Peter Drew’s tool. And that that worked great, because like I said, You didn’t even need a video. And I know he keeps his tools updated. So you might want to check on that one if you don’t already have one. So anybody wants to comment on that?

No, I think Yeah, you definitely covered it, you know, depends on that would probably the best way to go about it. I was just getting stuck on the content production side of this, like, how should I do it? And I think that you know, if you do what Bradley says, that’s a great way to see what you can do. But then beyond that, you know, I wouldn’t invest. And this is just me. So take this with a grain of salt, but I wouldn’t invest a ton of time putting out the short videos unless you’re doing it as a test. Because otherwise, like, what’s the conversion going to be on that stuff, you know, for anything, you know, I’d rather put out one video a week that is at least worthwhile to somebody. And that is going to draw a conversion instead of putting out 100 videos this week. But long term, they’re basically gonna flop. So there you go. And he’s got a 10% discount. So you get it for about $60 a month for a live rank sniper. And that’s Peter Drew’s tool like I said, and that that’s and he says, updated 2021 edition. So I’m sure that this is, again, I’m sure you can probably find other tools. I just know that his tools are always updated. Peter. Drew’s a sharp guy. He’s been a friend of Semantic Mastery for a long time. And yeah, see, he even talks about poking right here. It’s a great tool. It really is. It’s a great tool. I don’t use it much anymore, because I don’t really do video SEO. But when I did, this was one of my favorite tools for sure.

Okay, moving on.

What Is Domain Authority Stacking?

Randy says, Hey, everyone in the last Hump Day Hangouts, Bradley mentioned something called domain authority stacking. Can you please elaborate on this a little bit more? How does it differ from RYS drive stacks? Well, it was an older tactic that worked like crazy years, years ago. I’m talking like, 2013 2014 timeframe. So we’re, I mean, you know, we’re talking seven, eight years ago now. But domain authority, which obviously is a Moz metric, it’s you know, proprietary metric. This is right after they took the PageRank scoring away, where Google stopped displaying PageRank and sharing that information. And so, at the time, domain authority and page authority, were probably you know, the most

Accurate type of metrics to determine like the rank ability or you know, if, if you could boost domain authority past a certain threshold, you could rank easily.

And that was I mean, that’s not the case anymore. Just so you know, I mean, there may be some obvious, there might be some exception to all that, but we don’t, we have Semantic Mastery stopped focusing on third-party proprietary metrics. Long ago, like four years ago, at least we stopped worrying about all those metrics, I don’t care whether it’s a trap or majestic or Moz, or any of those, because we just don’t care we work on, you know, semantic-based SEO, which is based on entities and it’s based about relevancy. And what Marco says is art activity, relevance, trust, and authority. And so we’re able to do that without focusing on metrics. And we’re able to get results without focusing on metrics because those are third-party metrics. So and again, so I’m just prefacing all of this so that you’re aware that domain authority stalking stopped working like it, as it did several years ago, and we kind of got away from doing anything, where we would try to manipulate third party metrics, because they’re just that they’re third party metrics, which I know they have their algorithms and such, and all that that is, you know, they’re, they’re smart algorithms that determine the power and authority and all that kind of stuff. And they can be good indicators. But again, we’ve been able to achieve results with like, not focusing on those metrics at all. So that all said domain authority stacking was away, again, back seven, eight years ago, where if you could boost the domain authority for a domain, past a certain threshold, anything above 40 would start to rank quite well. And if you could get above 60, forget about it was easy to rank, like even new pages on the site. And so what we used to do is would manipulate domain authority a number of different ways, I’m not going to get into all of them, because there were a number of ways we did it. But um, and again, as I said, I don’t think it necessarily works that much anymore, although I’m sure there are some people out there that are still probably doing some similar tactics and getting results, we got away from that. But one of the ways that we used to do it was was amazing was, we would find, like, for example, old, like go to.

I think it was expired domains, dot net, or something like that. And we would find dropped domains. So these were domains that were expired, that somebody had expired, that had been used at one time, but then they went through the whole auction process, and then nobody purchased them. So you could buy them as close-out domains for like five bucks, no shit, you could register them for like five bucks. And some of these were like, Chinese domains that had 1000s, sometimes 10s of 1000s. And even in a few cases, hundreds of 1000s of subdomains. And since the domain wasn’t live anymore, like if when you did a search on it, you’d see that there were, you know, hundreds of 1000s, sometimes millions of backlinks built to these Chinese domains that had like all these subdomains that were no longer exists. So we would buy the domain for like five bucks, six bucks, whatever it was. And then we would set up a, what’s called a wildcard subdomain redirect in us so we would point the domain to a server a host, then using ht access file, we’d set up a wildcard redirect to redirect all of the non-existent subdomains to the root. And it would power up that root like it was crazy because all those backlinks and everything would all of a sudden, like consolidate to the root. And it would boost the root domain to like in seriously in a week’s time, remember, does Moz domain authority metrics there, they would refresh I think about every two weeks, it might have been three weeks at the time. And so you would have to wait two or three weeks for the next Moz refresh to see what kind of an effect the domain authority like how much you boosted it. And it was crazy, because, you know, by doing a subdomain redirect method, you could go from a zero to like above 40. And up and in one mas cycle, one refresh cycle.

Otherwise, we would do what was just set up a subdomain on a new domain, and then just give it to our link builder, Daddy of the same guy who builds links for us at mg y b now and just have him do you know, huge, you know, hundreds of 1000s of spam links to the subdomain. And we just graze the domain authority to where when we would build on the root domain pages would index in rank almost immediately. Or at least it would give an unfair advantage. So that was a lot of stuff that we would do. So those are just a couple of the methods. But again, we got away from doing that because it started to stop like it stopped working as well as it used to. We started to see a diminishing return from that. And that was about around the time that we stopped using metrics is when we really when we started seeing Google adopting Semantic Web Search technology so that you know, so essentially we were realizing that it would take

We’re going towards entity-based SEO at that time. And so we got away from all of that and started working on activity, relevance, trust, and authority. So again, that’s why I don’t recommend domain authority stalking anymore. I’m sure there, there are some people out there that are still getting away with doing some probably really cool things that work. We got away from that. So I can’t really speak on how to do that now.

It probably would still work as far as boosting domain authority. But I don’t know how valuable that is now is what I’m saying. Drive stacks, as Marco always says, you know, the reason why we got away from doing all that other stuff is that we, in 2015, is when Rob excuse me, Marco, and at the time was Dr. Gary developed the drive stack. And our Why is the original RYS Academy or rank your shit Academy, which was using Google’s own properties to basically create the kind of authority that we did with domain authority stacking before but only using Google properties. Now, as Mark always says, about being in the belly of the beast, right, so we go into the belly of the beast, which is Google, and we manipulate Google assets and Google properties knowing that Google is not going to punish or it’s not going to punish or penalize itself. So, therefore, that’s why we call it the SEO shield. Because we use all of Google’s own properties to shield our money site from any potential negativity that happens from external SEO or off-page SEO. And we do all of the off-page SEO to the SEO shield. And you allow the high authority Google properties in some of the other properties, but mainly Google properties, kind of filter or link launder like link laundering, right? We link launder the links, essentially, that is flowing through the Google assets back to the money site. So that we are basically stripping any negativity from that put for many potential penalties that link building can cause if that makes sense. So anyway, hopefully, that makes sense. Does anybody want to comment on that? I know we used to do a shit ton of that way back in the day.

I’m good.

Is It Possible To Load Any Schema or MetaData Tweaks Or Code From A Txt File On Another Server?

Pretty good. Edward says, Hey, awesome channel, these Hump Day Hangouts. been following for a while. Okay, thanks, Edward. He says a question regarding on pages if possible to load any tweaks or code schema meta h1 from external sources. Regarding on-page, is it possible to load tweaks or code, ie from a text file on another server URL? Or would this present a security issue reason why is to be able to control the client’s on-page optimizations, restore to default without accessing the WordPress logins? Thanks. I don’t know about doing anything with a text file. Because I don’t I don’t really understand what it is you’re trying to do with that. But you can load code and schema, for example, using Google Tag Manager, because that’s what Tag Manager is the right tag. If you go to Google Tag Manager, and by the way, if you guys ever want to learn anything about Google Tag Manager, go lookup. You can go to measureschool.com. This guy’s name is Julian, I think I always say that this guy right here, young guy, he’s, well, maybe not so young anymore. But younger than me. He’s got amazing training on Google Analytics, and Google Tag Manager, this guy’s a total data nerd. And it shows but he’s really good at explaining stuff. He’s got a ton of really good training, a lot of it’s free, if you go to his YouTube channel, by the way, measure school youtube.com, I think slash measure school, he’s got a ton of free videos and playlists for like, you know, Google Tag Manager and playlists for analytics and all that. So you can go in there and probably get all the training that you need.

That’s where I learned how to do most of the stuff I do with Tag Manager was right through here through this guy. Okay.

Anyway, so with Tag Manager, yeah, so Tag Manager gives you a container code that you install in the header of your site. And there’s a body container too. But anyways, you install the container code to a site, right? So you add it to a site. And then you can add, you can update, add scripts, JSON LD, so structured data, you can add remarketing pixels, you know, all kinds of stuff through Tag Manager. So you log into Tag Manager and you’re able to, you know, add and subtract code and scripts and things like that to the site remotely. Because basically, the container code is there. And whatever you add in Google Tag Manager will render through that container. So yes, you can do it. I don’t know about a txt file, though. I don’t know what you’re trying to do with that. And I’m not sure how that would work.

But as far as scripts and schema and stuff like that you can adding like content into a page. I don’t know how you would do that. Because these are like scripts and things that run in the background not visible, right. So like, for example, you’re talking about adding code to the HTML header of a page and not like, you know, in the content body of a page, if that makes sense. So you can add scripts and things but as far as adding remote-like content to a site and all that kind of stuff. I don’t know how that’s if that’s possible, and if so, I’m not sure how to do it. Does anybody here have any ideas on that?

Okay, that’s a no.

Can You Register A New Domain And Use It To Point The SEO Shield, PRs, & Other Backlinks To The Client?

Next question. Regarding 301 redirects, can I register a new domain and use it to point all off-page work instead of to the client, ie SEO shield or any other backlinks such as prs, and then 301, redirect to the client? Yes, you can absolutely do that. I used to do that all the time. In fact, what I used to do with new clients, and I don’t do this anymore, but I used to,

I would build their site, and then I would clone their site, and I would buy a domain that was very similar to their domain, a lot of times just a different extension. And I would, I would install the clone site onto the new, the other the secondary domain that I purchased that I owned. And then what I would do is I would do a one-to-one ratio, page by page redirect from all the pages on the site, my site, the domain that I purchased through the cloned site was on the domain that I purchased. And I would do a one-to-one redirect from all the eggs, you know, the pages of the cloud site to the new site. And then I would, you know, just use the sitemap to extract all the URLs from the new site. And then I will use all of those as link building targets for link building so that in the event that a client would decide that they wanted to, you know, cancel services with me, all I would have to do is go in and remove the redirects. And all of the link building that I did would benefit the site that I created. And not there’s obviously I would have to go in and change like logos and things like that and change the text on the site slightly so that it wasn’t an exact duplicate of their site, which I would do in the event that we had to if that makes sense. But it was a way that like, Yeah, because there was a lot of not a lot, but there were a few times where, you know, I was able to take a site that a client decided that they didn’t need my services for anymore, remove the redirects, rebrand the existing site, the one that I, you know, had set up as a clone, I would rebrand it, change the content slightly and everything and then it would become a lead gen asset that then I could turn around and rent to another contractor in that same area, or I could sell leads. And I did that a few times. The only thing is there’s, you know, there’s a little bit of event.

First of all, it adds a lot of additional work, I understand it is a way to protect your time investment, and all the work that you’ve done, I get that. But it’s it does add a lot of additional work initially, but then also, as you continue to do more work for your client, there’s going to be a lot of times where it’s just not really feasible to point like links from the content that you’re producing for them to like your own domain that then redirects to theirs because they’re paying you for that kind of content. And what I mean that what I mean by that is like, for example, if you were to set up a press release account or order press releases for your client, the press releases should be linking directly to the client.

Clients website, in my opinion, you know, branded assets, for example, you wouldn’t want to put your redirect domain in branded assets for them, because, again, in the event that they decided they don’t need you anymore. Now you’ve got your domain URLs or your URLs in their profiles, and they that could cause even potential legal issues, right. So there’s, there are times where that’s inappropriate altogether, in my opinion. And so I kind of got away from doing and here’s the other thing like for blog posts, if you’re doing blogging as part of your content marketing and SEO strategy, which is what I do for all of my clients, hence the syndication Academy, and we do content marketing on the regular, at least, at least two posts a week, but oftentimes more.

If you’re blogging, think about that, when you post publish a blog on there, or publish a post on their blog, and it syndicates to their networks, and all that how you think about all the additional work it would take to go in and every time you publish, you would go to publish a blog post on there’s you’d have to redirect all the URLs that were in there and all that it just becomes a nightmare. It’s too much work.

And so again, there were times where like over time, especially if I had a client for many, many months, it got to a point where the work that was the link building and things that were done directly to their property through content marketing and press releases. And that kind of stuff would end up overpowering what was initially done to the clone site that I had made a copy site that I had built the links to and everything else. So there was like a diminishing return. And the work was the workload was higher. So again, I got away from doing that. So getting back to what we’re doing with the SEO shield again, guys, if you have, you know, control over the SEO shield, you can do very similar then without having to worry about all the redirects, right, because if you’re doing all of your external link building to the SEO shield, and then the customer or the client decides they don’t need you anymore, can’t you just, you know if you decided that that’s what you wanted to do now.

I’m encouraging anybody to do this, but you could always go in and eliminate the drive step or set it to nonpublic if that makes sense. And you basically would kill all that juice that was flowing from that drive stack to the customer site or the client site with that single switch of permission settings in Google Drive or through deleting it. Does that make sense? So, you know, again, I don’t, I don’t recommend going through all that trouble of doing redirects, because, over time, it becomes more and more cumbersome and harder to manage. And there are just times where it’s just inappropriate to do that in my opinion. So there’s a great question though. Is anybody else want to comment on that?

Okay.

Are PBN Links Good To Power Up The SEO Shield?

Um, next to the last question from Edward. It looks like he says also never talked much about it here. PBNs and PBN links, do you use them like them? If so why wouldn’t they be good for powering up the show? Sure. They would be. I wouldn’t use PBN links to direct to the money site. But they will absolutely work for powering up entity assets. So hitting the SEO shield properties, for example.

But we don’t, I don’t use PBN links anymore, because I got tired of building PBNs after having, you know, many of them deindexed over the years. And just it just, it’s so much harder to build PB ends. Now if you’re buying links from a PBN. Remember, be careful with that. But as long as you’re not pointing them directly to your money site, yes, you can get away with that. I don’t recommend anybody. I mean, some people are really good at it. But the way that to build PBN now to where they’re basically undetectable is difficult. And it requires a lot of work. And you have to build sites that generate their own traffic and rank well themselves for the links to be valid or valuable anymore. So we got away from doing that because we don’t need to because we point all our links to our SEO shield property. So we can just get away with spam links, which is what our link-building service does. It’s just it’s cheaper. It’s inexpensive. It’s it works. It works well. But yes, PBN, links can be good for powering up entity assets, but I would never point them directly to your money site. I don’t use PBN links, however, I do use on occasion, guest post links, then those can be rather expensive too, but they can be rather powerful. And I’ll use guest post links strategically to power up specific points of my SEO shield. And occasionally, with very specific testing, I will point a guest post link out up, you know, at a particular page or post on a money site. But that’s usually only very rare and it’s usually only from testing for some point where I’m trying to get something to budge that was unable to through other methods. So But yeah, I don’t recommend PBN links unless you’re just using the power-up entity assets.

What Schema Do You Recommend For City And Location Pages?

Okay, Austin Don’s up, he says on city location pages, which schema? Do you recommend it? Or should I use local business throughout? Awesome, Don? It’s a great question. Yeah, you should, for location pages for individual locations, use local business schema. And then for the organization or the company, right, you would want to put organization schema, at least on the homepage, I don’t recommend doing it sitewide I used to or years ago, but if you understand structured, connected schema or connected data, a nested schema is another way to call it then if you understand how to connect those schema types properly, then you can have organization schema on the homepage, and then for each location page, you put local business schema, and it will reference the organization in the structured data schema. So it will pull that structured data in anyways.

You know, this is this, I can’t show you guys how to do that. There’s some really good training at schema AP comm for a lot of that, they encourage you, they teach you how to use their tool, and they want you to subscribe to their tool. And I think it’s like 30 bucks a month for their lowest plan.

It’s a great tool, it does have a learning curve, but they’ve got some good training on how to do those kinds of things with their tool. So if it’s something you’re really interested in learning about, I would recommend you go check out some of the training that they have. If you feel like using the tool would help you. I do use the tool I’m not, you know, just to be 100% transparent, just because schema can get so complex. And if you miss a comment somewhere or a quote or a squiggly bracket or something, then it screws up the whole it invalidates the whole thing. So I try to use I use that app specifically because

I just don’t have the patience to learn how to code schema by hand.

So I use that tool, just total transparency. But yeah, organization schema is best on the homepage. And then for individual locations. You put structured data, excuse me local business structured data on those pages. Okay.

Good question.

Do You Test Titles For Higher CTR?

All right, moving on. The next one is baby what’s up. BB wonder where you were he says, Hey guys, you started very early today. Oh, no time changes. And BB way and this is, this is the US and we’re stupid over in the US we got to mess with our clocks twice a year and change the time, twice a year we change the time it moves forward. And then six months later it moves an hour back. So you just got caught up in our stupid time changes in America, which I think is absolutely ridiculous. Anyways, moving on. He says one I’m sorry, do you test titles for a higher click-through rate? And how to test without how to test the title without giving up rankings in with increasing the CTR?

Yeah, I mean, go back to the beginning of today’s webinar where we talked about poking. That was one way you could test titles. Granted, they were YouTube videos, and obviously, Google ranks YouTube videos differently than it does, you know, standard web pages. But that’s how we would do it. Like when I used to do that a lot I would do. Like, again, live rank sniper Peter Drew’s tool, I would take the titles that I wanted to test and create scheduled live streams with live rank sniper didn’t live rank sniper, you didn’t even need a video. And then I would run the tool. determine which ones rank which titles rank the highest and that’s what I would use to optimize my titles with but remember, you know, is that is it apples and oranges? Right? Are you comparing apples to oranges? if you’re you’re testing with a YouTube video, but you’re trying to rank standard, like text-based content. Unless it’s on a Google property, I don’t know that that’s really still a valid way to do that I used to do that years ago, but I don’t know that still a valid way to do it. So how do you test titles?

I honestly don’t know. Besides that, I mean, you could always just create a few pages with different titles and very minimal text on them and just let them index and see which ones work rank the highest even not saying that it would rank on page one that you wouldn’t even consider that but just, you know, take however many titles you want to test, publish them to a domain with minimal content on each. And then just see which ones were the ones they index, see which ones write the best. And then you could use that as your title for your actual content on your money site. If that makes sense. That might be another way to do it.

Okay, we’re almost out of questions. While we might be wrapping it up early today, guys.

And that’s all B’s fault for not posting 18,000 questions.

How Do You Get In A Niche Where It Seems Like Everything Is Written And There’s No Room For Improvement Anymore?

So anyway, maybe get to post some questions there. We’re gonna wrap it up early. He says, How do you get in a niche that everything is written? And that it seems nothing to improve there? Now that’s not true. Like, you know, everything. Not there is anything new like is that there’s always angles that you can squeeze into. You can I mean, it’s kind of hard to pull something out of my ass to give you as an example. But there’s always ways that you can kind of wiggle your way into space.

You have to get creative, I guess. But there’s there is there’s certainly ways there’s no way that there’s a particular niche that is just everything has been written about it. And there’s no way that there’s anything that could be newly written about, I mean, you could just reward shit, and it’s new. Right? So anybody has any comments on that? How can we give him some advice?

Okay, nobody else was just kind of thinking about this, it depends on this kind of BB that in question. I was thinking again, content, like, if you’re looking at a niche, and that’s, you know, I’m thinking like affiliate site kind of mindset where like, everything has been written, you have great articles, you know, really in-depth. And, you know, that may be part of like research like, well, then maybe you don’t attack that niche, if like, there’s really strong players, or if there are multiple, you know, angles, and they’re all really well done, then maybe that’s part of your criteria to say, hey, my odds are pretty low here, it’s gonna take a long time. But otherwise, like, I agree with Bradley, like, there’s generally always an angle, something you can do. But that’s kind of up to you. There’s no like, metric where it’s like, Okay, if they wrote this way, or this long or from this angle, then don’t attack it. You know, that’s where your experience comes into play. And you just either have to make the choice to do it and maybe set a tripwire for like, I’m gonna work on this project for six months. Here’s what I expect to happen. If I don’t hit this metric, then I’m going to, you know, do something else, or here’s what I’m going to do to push further. So thank you. That was good. And yeah, I mean, like some of the tools that I know even Adams, he turned me on the conversion.ai. I don’t know that that would help but there are other tools like phrase.io, for example, on some of the others that you could plug some of that content in that you say is well written and can’t be improved upon probably find ways to improve upon it is what I’m saying. Yeah, that’s been the single best way I’ve used phrases like one is coming up with contemporary for other writers, but then taking the stuff I write and I’m like, Oh, this is pretty good. And just be like, nope, stop that. Don’t get in that rut. Take it over there. See what it says? That it’s searching, you know, the top 1020 results, whereas I won’t do that. I might look at the top three superficially, and it’s amazing what that uncover so yeah, highly recommend that.

How To Avoid The Overlap And Competition Of Two Owned GMBs That Are In Close Proximity With Each Other?

Okay, cool. So the next question is from this guy. He says, Hey, guys, I got my first all I asked RYS stack this week. Very impressed. My question is my main GMB is kind of on the outskirts, somewhat rural. I created a second GMB and my main city, it’s only about eight to 10 miles as the crow flies from my first location. I’ve thrown a ton at the second GMB and it’s just never done well. Is it possible to both competing with each other? Yes, it is very possible? Should I remove one or set them both up as GMBs and just have surface area businesses and just have the areas not overlap? Yes, you can do that. That’s one of the thinking. It’s likely that that’s what you’re seeing is what you’ve got if they’re especially if they’re the same brand name.

If you have to GMBs with the same brand name, especially for service area businesses, if their storefront businesses, you know, where customers come to the business location, then it’s that doesn’t happen as often not nearly as often because you could have literally a Starbucks three blocks away from you know, in some cases on every block, right, and they’ll still show up in search.

But with service area businesses, yes. And I’ve experienced that many times myself. In fact, I think it was three years ago now when we developed a training called local lease Pro, and it was about identity like going out and just securing a disk was at the time where you can secure GMB is like like nothing, it was crazy easy. And so we developed training specifically about how to go out and just secure a bunch of GMBs in a particular area. And what I experienced through that was, besides, we got a shit ton of GMBs and learned, you know how to develop processes for optimizing all of them really well, which was great. But what I learned was that if they were too close together, that they just wouldn’t perform well, as they would kind of compete against each other. Or sometimes one would like Trump, some of the others that were around it, and that one would appear, but the other ones wouldn’t like in their locations. And so it would vary. Either they would all suck, or some of them would be filtered out while others would still remain. So yes, it can cause problems that way. So that is one way to remedy it is if you if it’s a service area business, you should have your service areas set anyways. But if you had one in the rural outskirts, like you said, which was your original, and then you have a newer one that’s more in the, you know, more metropolitan area or the city or whatever, the more populated area, then yeah, make sure that you’re not overlapping service areas there. So, you know, like I do Tree Service stuff. So typically we will, we’ll add in for service areas, a county, or if there’s more than one location in a particular county, then we’ll do it on a city level and even a zip code. I don’t think they stopped allowing zip codes, though. I’m not 100% sure it’s been a while because I’ve been trying to stay out of GMBs newer ones anyway. But I think they stopped being able to add zip codes, I may be wrong about that. But what you want to do is just make sure that you segregate the two to where there’s no overlap. And then after that, you just give it a little bit of time something else is the one that’s in the more populated area.

Do some geo posts about that like in other words, you can schedule or produce content, you can just use Google posts for that GMB posts for that, but you can go out and find areas within the service area that you’re going to set for that GMB and just look at like neighborhoods or districts or areas, parks, even things like that, that are well known, like landmarks within Google. And a lot of times you can just go to Google Maps and look like at your location. And you’ll see, you can just change the zoom level. And you’ll see different landmarks or points of interest that have been labeled on Google Maps. And so you can use those as like location relevancy items, like in other words, you can create GMB posts where you’re targeting your keywords your you know your products or services and the location like the city name, but you also add you know, a few sentences or blurb about the landmark.

You know that you did you found as well because what happens is if you do that consistently, you can start to influence Google too.

You know, tell Google like that. Yes, you indeed are working in those areas and you’ve got content on your GMB to prove it right through posts. So that’s another good way to do it. It doesn’t it doesn’t happen overnight. But if you do that consistently and also go check out local GMB pro if you haven’t, if you haven’t already, because we talk about how to do all kinds of really ninja things in local GMB pro that will help you to overcome some of those issues as well.

And comments on that guys.

Aside From The SEO Shield, What Should You Order In MGYB To Provide Solid Results Within 12 Weeks?

No, sir. Okay, Nigel, What’s up, buddy? He says good day. gents. Appreciate is appreciative as always got an interesting opportunity presented to me recently, and we have about 12 weeks to work on a project to improve value beyond the SEO shield. What else do I need to order in terms of like press releases, links, packages, wiki, etc? Just package? Just package to order for solid results? Maybe not in 12 weeks, but just as good. An mg Y v dot CEO order plan more specifically, you’re often land realty assets, what would I need from mg y b to get something similar? hope that makes sense. Yeah, with alpha land Realty. You know, that wasn’t a super competitive term anyways. So that’s in part why I was able to get such amazing results so quickly from that.

And what was crazy about that is I really got crazy SEO results from that with, with literally no SEO work other than driving traffic to my landing page through traditional marketing methods like direct mail. And that’s where I learned how valuable brand searches truly are like so navigational search queries, which is, you know, where somebody does a search for a brand name. And then when it comes up in Google, they click through either the knowledge panel or the, you know, to the GMB if it has one or two, the money site that those searches. So somebody searches for a brand name, and then clicks through that is a huge, huge SEO signal. Because it means that somebody went to Google and searched for that brand. And then they’re clicking through, which is it’s satisfying that search query. It’s a great signal. And I was able to rank without it like I wasn’t even trying to rank out for land realty I was doing I because I built the alpha land realty page on a Click Funnels, it was a landing page only. And I was using Google ads. And I was driving traffic to it through direct mail, because I’ve been targeting property owners in specific areas and send them direct mail and say, Hey, I mean, if you’re interested in getting receiving an offer for your vacant land, you can either call my call center, and I give them the phone number or you can go to and I gave him the landing page URL. And a lot of people what they would do is because I had my logo on the letter that I sent them, instead of them like going to Google and typing in, you know, alpha land Realty, they would go search alpha land Realty, and then click through to the landing page. And within three weeks of me starting direct mail campaigns, and I had Google ads running to I was ranking for my top keywords, which was so land fast, Virginia at the time, that was what I thought was the best keyword. And I was ranking for that. And it was purely on activity metrics. And because it wasn’t very competitive, SEO-wise, but that’s when I realized just how powerful that really I mean, I knew it was powerful before, but I saw I saw it firsthand. So getting back to your question, Nigel, that’s not really I mean, if you’re in an industry that has any sort of competition level of competition, I wouldn’t expect that kind of results. What you’ve got listed here is what I would suggest, you know, the SEO show, because that’s not going to, you know, 12 weeks is good, that’s a good amount of time. But I found, for the most part, drive stacks tend to take a while before they really start to push power. And you have to continue to power them up. So yeah, press releases, you know, if you have a good budget, more press releases are better. Like if you can do one press release per week or something like that. That’s fantastic. I do a lot of heavies I do a lot of link building with press releases.

So press releases are good link-building embeds, you know, everything that you can do to power up the SEO shield, content marketing with proper linking, right. So if you understand silos and all that stuff, if you understand how to link properly, you know, content marketing is important. Use the GMB if you’ve got a GMB for it use it and if you don’t have a GMB for it but if you could get away with getting a GMB for that project, use it because it does help to have a GMB even if it’s not for a purely local project if that makes sense. So if you have like a big budget or something and you’re looking for some more guidance, because you’re trying to be really aggressive, Nigel, then, you know,

I would suggest maybe posting in one of the groups where we can give you a little bit more of a detailed schedule of services, or at least, like you know, an example schedule of services, but something where we can type it out. And he would have something to reference as opposed to just me talking about it, if that makes sense. So just use one of our groups and post in there, whatever groups you’re in.

And we can come in and kind of give you an example like, you know, services schedule for how I would change things together. That makes sense. All right.

What Do You Think Of ClickFunnels Method?

Okay, looks like I’ve got two more from BB. And then we’re gonna wrap it up. What do you think of the Click Funnels method? No SEO, just email opt-ins and sending emails for conversions?

Well, it depends on what you’re trying to do, baby. I know, I see Adam struck because he probably got a good opinion on this. But, you know, it depends on what you’re trying to do.

You know, depends on what you’re trying to do. That might be a great method. As I just said, it worked really well for me to send direct mail to people to end up working for SEO, and I didn’t even that was unintended. So that was really cool. But

yeah, what do you think? Yeah, I think Bradley hit the nail on the head there is, you know, it depends, right? You need traffic. So you use a website, you use a website to build a funnel, you use Click Funnels to build a funnel, it’s all just a platform where traffic is coming to. So if you’re going really strong on the SEO route, then Click Funnels doesn’t really make sense if that’s going to be your main route. Because the limitations are, but that doesn’t mean that click funnels have no utility. You know, like Bradley was saying he’s using direct mail, other people are using PPC, other people are using existing businesses like I’ve worked with e-commerce businesses a lot. And you know, they’ll already have 1000s or 10s of 1000s of people on their email list. And so they can go and get click funnels. And they’re not even worried about running traffic to it. Sometimes in terms of PPC, they just use their internal list as kind of like a quick testing platform, because it is easy to build stuff real quick. And so then they’ll just send emails to people and drive their own traffic from social media and their email lists. Those are just like two or three examples of you know, there’s a myriad of ways you can do this. So it’s not that your questions wrong, it’s just you’re not asking the right question. So it’s kind of like it works. It’s just what’s the plan? Or what are you thinking about? Yeah.

Okay, um, this is basically just putting no value or a little value and making money from that. Does that exist? Does it exist these days? I’m not sure what that means.

Maybe follow up said monetizing affiliate stuff. Yeah, totally. It just depends. Like, let me just give you an example. Like, let’s say, so like something I do is like mind mapping. Now, if hopefully, you’re familiar with this, just the idea of visually mapping stuff out, there are tons of software tools, I’ve been using one for like eight years. Now. I’m an affiliate for it. And I’ve made several $1,000 being an affiliate, just promoting it in like, Hey, here are videos of how I use it. Here’s, you know, the details, how you use it, stuff like that, mostly through YouTube, but what I could do is say, hey, I’ve gathered all my videos, all my training, if you want to learn how to use this, and not spend money, figuring it out for yourself for three months, you know, opt-in here, and you know, or use my discount link, whatever, you know, the program offers, and then I’ll give you all of my training organized in one spot like that’s something you could do. But then again, it goes back to where’s the traffic coming from? If it’s SEO probably wouldn’t start with click funnels. I would start with YouTube, I would start with a website based on WordPress, something like that. So yeah, I agree.

All right. Well, it looks like we can wrap it up a little bit early because I don’t see any more questions and that’s okay, cuz I gotta go meet with my tree contractor to test my beta app. So awesome. Time to go for a run on my end. So I’ll see everybody later had a go for a run. I’ll be in the mountains but I’ve been going for a run. It’s kind of cloudy today. Just get out and hit the hills.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 331 published first on your-t1-blog-url

0 notes

daynamartinez22 · 4 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 331

youtube

Click on the video above to watch Episode 331 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Not that I can think of. Let’s do it. Alright, let’s do it. Whoa.

Hold on. Sorry. I’m typing a note in the slack for you guys. Kidding. Not question time.

okay, everybody sees my screen? Correct? Yes. Okay. I don’t know cuz I’m looking, guy. I’m not on the zoom screen up there, man.

Is It A Good Idea To Upload Short Videos Targeting Different Keywords In One YouTube Channel?

Okay, moving on.

What Is Domain Authority Stacking?

Accurate type of metrics to determine like the rank ability or you know, if, if you could boost domain authority past a certain threshold, you could rank easily.

I’m good.

Is It Possible To Load Any Schema or MetaData Tweaks Or Code From A Txt File On Another Server?

That’s where I learned how to do most of the stuff I do with Tag Manager was right through here through this guy. Okay.

Okay, that’s a no.

Can You Register A New Domain And Use It To Point The SEO Shield, PRs, & Other Backlinks To The Client?

Okay.

Are PBN Links Good To Power Up The SEO Shield?

What Schema Do You Recommend For City And Location Pages?

I just don’t have the patience to learn how to code schema by hand.

Good question.

Do You Test Titles For Higher CTR?

Okay, we’re almost out of questions. While we might be wrapping it up early today, guys.

And that’s all B’s fault for not posting 18,000 questions.

How Do You Get In A Niche Where It Seems Like Everything Is Written And There’s No Room For Improvement Anymore?

How To Avoid The Overlap And Competition Of Two Owned GMBs That Are In Close Proximity With Each Other?

You know that you did you found as well because what happens is if you do that consistently, you can start to influence Google too.

And comments on that guys.

Aside From The SEO Shield, What Should You Order In MGYB To Provide Solid Results Within 12 Weeks?

And we can come in and kind of give you an example like, you know, services schedule for how I would change things together. That makes sense. All right.

What Do You Think Of ClickFunnels Method?

Okay, looks like I’ve got two more from BB. And then we’re gonna wrap it up. What do you think of the Click Funnels method? No SEO, just email opt-ins and sending emails for conversions?

Well, it depends on what you’re trying to do, baby. I know, I see Adam struck because he probably got a good opinion on this. But, you know, it depends on what you’re trying to do.

Okay, um, this is basically just putting no value or a little value and making money from that. Does that exist? Does it exist these days? I’m not sure what that means.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 331 published first on your-t1-blog-url

0 notes

pwrestlingxpress · 7 years ago

Photo

Reddit Article about Golden☆Lovers History

Found this interesting column by WrestlingisJay on reddit.com about Kenny Omega and Kota Ibushi’s history in which I felt compelled to share it here on the Pro Wrestling Express. You can click here for comments on the article and if you a member, log in and make your own comment. Anyway here is what WrestlingisJay had to say about the reunion of the Golden☆Lovers that occurred back on January 28, 2018 at New Beginning in Sapporo Night Two and remember, I take no credit in this. The credit for this should go to WrestlingisJay on reddit:

Hello, I’m u/WrestlingIsJay! You may remember me from such walls of text as this post or this other post. Today I’m here to invite you to come with me on a journey… a Golden☆ journey! A lot of stuff has already been written on the greatest relationship in pro-wrestling, and I always make sure to send people looking for a quick fill-in to this excellent post from a while ago or this more recent Uproxx article, but what I really wanted to do was to create a place to also include all those little details and bump on the road that obviously often get overlooked for the sake of brevity in those kind of summaries but that I really think make up the soul of this amazing story. All the Small Things, basically (thank you Tom DeLonge). I’ll try my best and I hope people will come up with all those other things I’ll probably leave out in the comments, so to make this more and more complete. Let’s start, shall we?

2008-2012: Beginnings.

I guess pretty much everyone knows how it started at this point, so I’ll be quick: Kenny has a unique vision for pro-wrestling that sets him apart from most of his north American colleagues, finds a clip of Kota Ibushi having DDT-style matches on YouTube and immediately thinks that this guy from across the Ocean must thinks the same way he does, so he sets on a quest to face him no matter the odds. He films himself doing a crazy DDT-styled “Anywhere match to appease to them, cuts a promo on Ibushi and manages to get himself to become the one and only gaijin in DDT for quite a while. They have the match (DDT Universe link, it’s 9$ a month, first month is free), and it’s a rough sketch of everything Omega and Ibushi have in store for pro-wrestling: a perfect blend in of comedy, crazy high spots, unique storytelling and unparalleled athleticism. It ends up winning a MOTY trophy earning Omega his stay… the rest, as they say, is history.

I think one of the best “Small Things” about this is the way Kenny Omega retells it during his appearance on “Japanophiles”, a TV Show about foreigners living in Japan which dedicated an episode to him, in a somewhat-shoot interview he did while he was still in DDT (timestamped link) which really drives home how much of real life anime characters these two are: “I felt that my destiny, if there is such a thing, was to come out here and fight Kota Ibushi”.

He will later say that his first match with Ibushi was also the first time he cried after a match during a 2016 NJPW interview but let’s not get too ahead of ourselves here. They have the match and clearly immediately develop a strong friendship as early pictures and statements from Michael Nakazawa, a huge friend of both and basically the third unofficial member of their team (kind like a proto-Elite), attests. (shout out to @archaicbro by the way, who put together a most useful Twitter-sized recollections of their story). They join forces instead of facing each other again, as DDT originally had planned, and hit one homerun after the other: they even get a MOTY in New Japan in 2010 which, as Kenny recalled in the Edge & Christian Podcast, it’s something Jr. Tag Teams just “don’t do”. Their shenanigans both inside and outside the ring really depicts one hell of a great time for both of them, and Japan loves them as well.

Their peak probably comes in 2012 when, as many will already know, they main evented DDT’s most important show of the year, Peter Pan at the Nippon Budokan arena in Tokyo. There the “sketch” that was their first match together gets refined and they put up one of the greatest matches of all time (here’s another DDT Universe link) battling over the KO-D Openweight Championship, DDT’s top singles belt. One very interesting note: Kota Ibushi wins the match after having kicked out at 2 from a One Winged Angel in the center of the ring, the only wrestler to ever having done so without interferences or rope breaks.

At this point, life couldn’t be better for them, as Kenny himself will say to Meltzer in an interview in 2017 that he felt his career had peaked at that point, having gone all out at such a legendary arena, within a company he helped grow, with Ibushi. Despite that though, unfortunately trouble was brewing not so far on the horizon…

2014-2017: Paradise Lost?

2014 comes, and with it the biggest turn in Kenny Omega’s career arrives. He signs a contract of exclusivity with New Japan Pro-Wrestling and decides to stay a Jr. Heavyweight for the time being: with Kota already a Heavyweight in New Japan, this effectively breaks up their team and sends them separate ways. After an emotional (and pretty crazy) farewell match (rutube link as I couldn’t seem to find the match on DDT Universe), Kenny’s conference with NJPW is unusually cold when he talks about the fact that he will stay separated from Ibushi going forward: whether something happened behind the scenes or Kenny’s just preparing to become the evil Cleaner, we may never know, but the Golden☆Lovers are no more.

This is where turbulent times start for Kenny, and this is where the “Small Things” really shine. You’d be hard pressed to find an interview without a shout out, a quick hint or a monologue of the Cleaner towards his former tag partner, and what it all adds up to is a compelling depiction of someone clearly dealing with a lot of unwanted thoughts in his head. Kenny’s constant wandering with his mind towards Ibushi is so powerful, so humane that the lines between reality and kayfabe gets very blurred, and it’s astounding.

The first big crack in the “wall” Kenny put up to forget about his past obviously comes at Invasion Attack 2015, when in a wonderfully put-together segment wanted by all three involved, Kenny finds himself between a rock and a hard place when he has to help AJ Styles retain his IWGP Heavyweight Championship against Kota. He doesn’t go all out in helping his Bullet Club brother, but the split second hesitation he causes in Ibushi is enough for AJ to turn his Phoenix Splash into a Styles Clash for the 1, 2, 3. After the match, Omega is definitely not thrilled about the outcome and his part in it. Some say this even started (in kayfabe) his path towards the inevitable takeover of the Bullet Club against AJ Styles: even when they just graze each other, Ibushi always has a huge impact on Kenny’s psyche and career.

They will stay apart for all of 2016, the true breakthrough year for the Cleaner, and this seem to weigh in deeply on Omega. After winning the G1, he states to having finally surpassed Kota, but he’s also clearly hurt at his disappearance at such a pivotal moment for him. He will start antagonizing him more and more, building up basically a feud with Kota’s shadow that will accompany him throughout all of 2016 and shape his interactions with him when Ibushi will finally return to New Japan later (as himself, although Kenny didn’t refrain from throwing shade at him with a couple of ironic comments on Twitter about Tiger Mask W’s performances being “a little green”). One important moment comes almost six months later, in March 2017, when TV Asahi hosts a ceremony to make a list of the greatest wrestlers in history and Kenny Omega, ranking #15, ends up standing in front of Kota who is amongst the judges. The look Kenny gives Kota here speaks for himself, but he also doubles down on Twitter, truly opening up for the first time in a while.

Keep in mind what he says here, as it’s one of the greatest details of this whole thing: Kenny clearly sees standing in the ring with Kota as the only way to truly be able to communicate with him after all this time. He doesn’t know how to tell him all the things he would like to, and he doesn’t even know if he would be able to, but he knows damn well how to wrestle, so that’s how he wants to speak to Ibushi – by fighting him. He will say this again later, and he will ultimately state as much after the reunion. But once again, let’s not get ahead of ourselves.

WrestleKingdom 11 comes and goes, and Omega becomes the hottest topic in the world of pro-wrestling, but he doesn’t forget Ibushi, not even after his war with Okada: in an exclusive interview he states that the WK11 main event brought him to a ”magical [state of mind] where wrestling didn’t hurt”, something he only felt one other time in his career, ”when I was still in a tag team with… an old friend of mine”. Whatever happens, Ibushi is still there, always lingering in the back of his mind. This becomes evident when the rumors get more and more loud until yes, it’s revealed that Kota Ibushi will indeed be a part of the 27th edition of the G1. Kenny doesn’t hide his intentions: he will take part in the G1 because he wants, because he needs to be in the ring with Kota again. Maybe it’s because he really wants to prove himself he can surpass him, but mostly it’s because he’s aching for that chance to talk to his old friend in the only language he would be able to – that of professional wrestling.

Countless “Small Things” are littered among the interviews, tweets and shoot Q&As Kenny did around this time, but two of the most intense statements can be easily found on New Japan World. The first happens during a Skype interview Kenny did to promote the G1 USA Special. At the 22:53 mark, he gets asked about Kota being in the G1 and cuts a short, but awesome promo. I’ll transcribe here some of the best lines for those unwilling to click the link, as I believe it’s one of Omega’s best mic work I’ve ever heard:

“Look… Ibushi. Yeah, I’ll say his name, Ibushi. It’s been a while. I was waiting… I wondered what it would take. […] after I’ve won the G1 I thought for sure, you would come back to me. After I had the greatest match of all time at the Tokyo Dome, something you could never do, I thought you’d come back. What makes you come back now? What makes you want to challenge the G1 after everything we’ve been through. Is it something that you’re doing for yourself? Are you trying to challenge me? […] Questions that are running through my head. You know… I could always call you, I could always contact you, but I wouldn’t know what to say. […] Let’s do the talking in the ring. I want you to promise me… be a man of your word, promise me Ibushi, that you would make it to the finals. It’s the only way we can meet. Show me how much you’ve grown, and I’ll show you how much I’ve grown. You’re not the man anymore… I’m so much more than what you are now, and I can’t wait to show you the difference in that power.”

This is enough to make the situation look even more like a real-life anime rivalry than already is, but Omega wasn’t finished yet. During his appearance at a NJPW World’s one-hour show called Wonderland (it’s on their streaming service but the clip itself is free, so you can watch it without having to pay the monthly fee), where he was asked to go through all his adversaries for the upcoming G1, he stated multiple times that the only reason he was joining the tournament was Ibushi. In the end, around the 55:00 mark, he addresses Kota directly and cuts another gem:

”A-Block? There’s only one… there’s only one. […] There’s only one I want to beat, there’s only one I want to meet. And It’s you Ibushi. It’s a different world, and I saw your training video. You can’t just wake up one day and say, ‘I’m going to win the G1’! It isn’t that easy… but Ibushi, somewhere in there, I know you have it in you. [If it’s] really is your time, take it. Because I never stopped after you left. After you left me all alone, to fend for myself, I never stopped training, I never stopped sacrificing, I never stopped feeling the pain. I never ran away like you did. If you can make it to the final, that’s where I’ll be waiting. And then finally I’ll make you feel the pain Ibushi, and I’ll show you through my actions everything that I felt while you were away, after you threw me away.”

After these two pieces of work, hype was through the roof, but alas, Ibushi didn’t manage to reach the G1 Finals, and the Golden☆Lovers seemed destined to stay apart… for a little longer.

2017-2018: Reunion.

The finals arrived, and after them, the unexpected happened: a beaten Omega clad in gear that was an homage to his former partner met Ibushi backstage, even if the encounter lasted only for a few, seemingly misunderstood, seconds. A failed connection if there ever was one, for sure. But despise that, things kept moving and Kenny kept going there: in an interview with Kevin Kelly (another free one!) months later, when he was about to defend his IWGP US title against Juice Robinson, he reiterated that his only regret for the G1 Finals was the opponent. He wanted Ibushi, he needed to meet him in that ring, and that need was still there, clear as day. A need that would have been answered months later, in a truly unexpected fashion, amidst the snows of Sapporo.

…and here we are, at last, at the final reunion. At that single shocking moment, ten years in the making. With some unrequested help from the villainous Cody, Omega and Ibushi are standing face to face in the same ring again. It’s nothing like Kenny had thought, there are no wrestling moves involved, no fighting. It’s just his old friend, lending a helping hand, and for him it’s his whole world coming down hard. There’s no more feigning indignation, or hatred, or masquerading the pain of having been left alone. It’s all thrown in his face and the Cleaner’s metallic exterior gets shredded by the events. Underneath, the “real” Kenny resurfaces and after some hesitation, he gives in to a liberating hug. The Golden☆Lovers are back.

Again, click on the link (or here if confused) above to comment on this very interesting article from reddit by WrestlingisJay.

#Kenny Omega #reddit #Kota Ibushi #Golden Lovers Reunion

10 notes · View notes

localwebmgmt · 4 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 330

youtube

Click on the video above to watch Episode 330 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Right about now. All right. Welcome, everybody to Hump Day Hangouts, Episode 330. Today is the 10th of March 2021. We got almost everyone here, maybe her nominal show up here in a couple of minutes. We got a couple of announcements today some things we want to go over and then we are going to get into the questions but want to say hi, real quick. Get everyone. See how they’re doing. If you’re watching, by the way, go ahead and let us know how you’re doing. If you’re watching live, you can pop that right on the page. Say hello. Let us know what’s going on. So I’ll just go down my list here. I see Chris is first. So Chris, how are you doing today? Good. Glad to be here. Super excited.

Yeah, can’t complain. Whereas getting actually spring is almost here. Like is where it’s being really good here.

So I can’t wait to actually gonna lift the lockdowns at some point, hopefully. And it’s all outside time. Very nice. All right. Marco, how about you How you doing today? Let me see. Let me see. Let me see.

I started going off into that fake background, that fake co story comes back. It’s impossible for it to be this nice. 365. But you’ve seen it tight. It’s been actually March, February, we came to this house in February of last year, just before we got locked out. And you guys have seen it live for 52 weeks. It is what it is, man. It’s beautiful. I keep telling people, it’s the price I pay for the life I live, this is what I choose. This is not where I have to be. This is where I choose to be. If you want that moment if you want that. It’s called the POFU position of Fuck you. We do POFU Live, where we go in and we have a bunch of experts giving presentations, then there’s me giving you my mindset and not that I’m calling myself an expert. I just, it’s what I do. For both, we’ll try to get you in the right mindset so that you go and do the things that you need to do. And that you have to do. In order to be able to do the things that you want to do is funny how that works out. First, you have to do and you need to do. And then you can do whatever you want. Because you’re in that position where you can decide whatever it is that’s best for your life. So just fantastic. And we were just talking about how it is that we’re going to do it. And that’s coming.

Not only is that coming but I’ll just tease it a little bit Syndication Academy. Syndication Academy is in the can, the videos are recorded. We have 300 website updates to go through or over 300 there’s a couple of them that the syndication Academy, I don’t know what to say she’s just a fantastic director, we’ll just call her the instructor, the syndication Academy, instructor, the person who’s going to be guiding the person who’s going to be giving you support in Facebook to be in there daily, supporting the group. It’s an overhaul, it’s a complete overhaul, it’s a complete, completely different idea. The concept stays the same, you have to expand your entity, expand that footprint. let Google know everything that belongs to your entity, make it known, make it better hook it up altogether, so that the power flows the way that it’s supposed to. syndication Academy is fantastic.

Our trainer, instructor, she’s fantastic. She will be up to giving you webinar updates every month, he’ll come up to three websites.

And again, she’ll be in the Facebook group, I think it’s going to totally rock, and you guys for you guys wondering because somebody did ask me. Well, if you guys do it in syndication, Academy networks, and MGYB. Well, then why should I buy Syndication Academy? Well, I just said that we will be having 300 Well, looking through 300 websites to see how they can be manipulated, manipulated, and added into the syndication networks that we built. Our VA is It’ll take a while for them to catch up. And if we do offer the service we can offer everything that we will be adding to syndication Academy, we always had what’s most important what we think you must have, as far as that footprint goes as far as that entity, but there are others and we’re going to have fantastic opportunities like when we came across.

Now, it’s slipping my mind, but, oh boy, when we added all of the weekend and all the drive stacks, all of the folders and pro trees. Yeah, yeah. came across that and it was fantastic. And there wasn’t originally in it. It was a webinar update. And that became part of the syndication networks, or part of the ad ID, and yeah. I mean, it’s just a fantastic website. So all of those will be coming. There’s plenty of other website websites out there. So as a matter of fact, I was telling you guys yesterday one of the ones that already in the can, is a fantastic website. So fantastic semantic hub. And it’s just a really novel way to approach SEO. Yeah. Bradley coined that will be with us. She’s fantastic again and so I’m really really looking forward to working with her on expanding and making syndication Academy way better than what it is and it’s fantastic already.

Oh, Stan, I got nothing to add on to that I wanted to make sure we touched on it, it’s coming up and I just put on the Early Access opt-in so if you want to be first to be notified, there’s definitely going to be something special for people who are on the early access list. So if you’re pumped about Syndication Academy you just want to find out more you’re thinking hey this may be for me maybe for my client’s good way to make money a way to get more exposure better rankings more traffic all that hop the early access list. If you’re not watching this live and you’re checking it out on YouTube just go to semantic mastery comm slash each D questions and you can find the link there and get that all taken care of.

Let’s see as I go through here realize we haven’t said hello to Mr. Johnny come lately also known as her non How’s it going, buddy? I’m good, man. I’m banging on the door. And it’s rainy and cold outside and you guys won’t let me in, dripping wet on the outside looking in. Yeah, man. Come on. Let me in. I’m good, man. I’m happy to be here. Outstanding. Last but not least Bradley, how you doing? I’m good, man. Happy to be here. It’s freaking warm. All of a sudden, Virginia. And it’s like 70 degrees, almost 70 degrees outside. It’s crazy. It’s like, you know, three days ago, it was cold. And I had sweatshirts on and space heaters up here. And now it’s like,

oh, that time of year, man spring is around the corner. And I’m happy about it. That’s things get really busy for my tree. Contractors come springtime and stay that way all the way through fall. So I’m looking forward to this season for sure. Nice. Nice, nice. Well, Bradley, we had a cool conversation all of us did with somebody yesterday. So you mentioned the cold email mastery course that you went through. And you mentioned that on Hump Day hangouts last week, and we ended up hooking up with Daniel, yesterday and talking to him. So you might tell people a little bit about what we might end up what they might see from you and him. Yeah, we so I mentioned a really good cold email course that I picked up about, I don’t know, maybe three weeks ago now. And it was really good, and it’s inexpensive. There’s a ton of value for what you pay for it. And I’m not gonna mention it now, because we’re going to talk about it when with Daniel, I’m going to jump on a call with a video call with Daniel over the next two weeks or so. And he’s going to go through his methods that he teaches in the training and how to specifically apply it because he does email marketing for all kinds of stuff.

But he’s going to talk about how to apply his methods specifically for prospecting for clients, for consultants in for agencies. And so I think that’s going to be really valuable. It’s not going to be a live webinar, he and I are going to jump on and just him and I are going to banter back and forth. And he’ll go through some demonstrations that are all be recorded. And then we’re going to present that to you guys. Again, I picked it up for myself and I was blown away by I thought it was really, really good. Let’s put it that way. And so Adam reached out to him and got it set up. And we had a meeting with him yesterday. And he’s stoked in real cool guys a lot like Marco and that he’s not politically correct when it comes to speech and it’s great. I love that kind of instruction. And so it’s real punchy, real to the point no fluff and all that. And so I’m looking forward to having a video call with him that we can bring to you guys. For those of you that are looking to generate more clients for your business. It’s a really good strategy.

Awesome. Yeah. And I’ll just say for those of you who are listening, and again, if you’re not live, you can leave this on the replay on YouTube, if you guys have any questions about cold emailing. So b2b is what this is, right? You’re not just emailing people, you’re emailing references as an agency. If you’ve got any questions, pop them in there, you know, and if we can, we’ll work those in and get those answered, because he’s got a lot of background in that. I know Bradley. I mean, most of us, I think, have at least some experience, but Daniel certainly got a lot so that you know, just a quick met note for internal processes, we might want to post in our groups, a little survey about questions about cold email, prospecting, post them here and we can incorporate that into the video call I do within Yeah, that’s a good idea. Yeah, Bradley, just let me know when you’re gonna when you guys set up the call, and I’ll do that a couple of days before. So. Real quick. Before we jump into questions, just want to say to everyone if you’re new to SM and MGYB, I know we get new people. We see that a lot of people commenting and we love it. We know there are more people out there who just watched and that’s cool too. But if you’re wondering where to get started

The best place to you’ll hear us talking about stuff like the SEO shield and syndication networks and all this other stuff. But go to the SEO shield, comm grab that it free training, find out how you can shield your site, don’t worry about algorithm updates. And you’ll find out a little bit more about what we’re talking about why this stuff makes sense how it works, and then where you can get it. So as Marco mentioned, you can go get this stuff done for you, if you want, that’s great, go to mgyb.co, if you want to more, maybe understand the nuts and bolts or build your own team and start building this stuff out, then, of course, you know, we have the training available as well. Beyond that, if you want to find out more about getting repeatable SEO results, you can grab the battle plan of battle plan dot semantic mastery com. If you’re looking at an agency or you’re a consultant, and you want to grow and become an agency to x, your agency comm is the place to be, and then last but not least, if you’re ready to grow your digital marketing business, or for some people, they’re brick and mortar and they want to expand the online side, the mastermind is the place for you. You can find out more about that at mastermind dot semantic mastery.com. And with that, I think we should dive into the questions unless you guys got anything else.

No excited about the Syndication Academy launch. I’m going to be spending some time this upcoming weekend going through a lot of the training that SEO is recorded, you know, to provide some feedback and stuff and it’s gonna be pretty, I’m pretty excited about it. Because, you know, it’s been a few years since we’ve updated it. And this has been completely redone as Marco said, with just a ton of sites that we’re going to be expanding the foot, you know, entity footprint with. So as he’s going to be doing a training on each one of those sites, and that’ll be the monthly updates, or maybe even bi-weekly updates, depending on what we decide, because of the sheer number of sites that we have to expand upon. probably end up doing bi-weekly webinars in the Facebook group for that. So anyway, just looking forward to that, guys, if you have any questions about it, let us know. Otherwise, let’s get into questions.

Let’s do it.

got quite a few.

I think this is the newest one. We still don’t have the dates and times on here. Let me see. It should be right after I commented I think Jared Yeah, it was one Conrad is just before that. I don’t think we got to his.

Does All Of The MGYB Services Work For Non-English Sites?

Yeah, we did. Actually, you bounce. Okay. You had a call? Yeah. You had a call come in? And I answered that. But I was looking for you to reply to that one. Anyways, I said that we don’t do anything in non-English, but from what I understand applying non-English or English drive stacks to non-English sites will still benefit. Is that correct?

That was the question. I mean, yeah, Hernan and I worked on a Swedish website. Also, what we did is we actually went and had the team do it in English. And then the guy who was working as he translated it into Norwegian or Swedish, whatever it was.

So I mean, it works perfectly well. If you take the time to go then to then go in and target your language might not even have to, because what we’re looking for is relevance, the AI should be able to make the connection that is basically the same.

So yeah, I mean, the answer to that is, I don’t see why you can’t get the MGYB services, we don’t do it in your language, we will do it in English, and it’s up to you to go in. For example, syndication network, it’s up to you to go in and translate the profile, but it won’t take that long for the descriptions and everything else.

So that would be my suggestion, you go in and or you hire someone better yet, go into Upwork or something like that, and hire a translator to translate everything so you don’t have to, you can go concentrate and focus on something else.

There you go.

What Are Your Thoughts On AI Content Like Marketmuse, Frase, And Menterprise?

Alright, so Gerrards up first, for this week. He says, what are your thoughts on AI content with stuff like market news res enterprise, etc? Is it fine to use our money site with some manual editing and manually added content? Yeah, I mean, I use phrase.io is the tool that I’ve been using?

And yeah, I mean, I would, for money site stuff, I wouldn’t just, you know, use the content that it pulls back or creates without manually editing it. Maybe for link-building stuff. You could but I wouldn’t do that on the money side. I would still manually edit stuff.

But yeah, I mean, it’s I think phrases are good too. I haven’t used any others. So I don’t know. But I do actually use sprays for some of my projects as well. So what about anybody else in length is a go-to because of the way that we can relate the entity, the way that we can work with the entity and focus and I’m not going to go in-depth in that because

That’s something that was presented in POFU live. And I’m not going to share it out of purple light, but the way that he focuses the entity, not only within links but another tool.

Man, I’m slipping today because I’m presenting all of the software that we use SEO surfer or surfer SEO. So the way that that those two are used in conjunction, you can even put phrases in there. And there’s quite a few other software as a service SaaS software that you can use and really, really getting great content. Now what you get is a, or what you should be getting is a template, if it’s for your money site. And then you would use that template to write your content, I wouldn’t use what you’re given directly, I would edit it and make sure that that is hyperfocus for the bot. That’s how we do use the content. That’s how the VA was trained to use the content.

So the follow-up to that was can this be used to automate curation for our blogs the way Bradley does it? Thanks a lot. Again, I wouldn’t, you know, yes, you can use it to help kind of like, you know, augment, or supplement the blog posting for curated content, because it will actually pull in content based upon a search query or a question.

And it will pull in the top results. And, you know, so yeah, you can use that to help with curating content. But I wouldn’t use it again, not for money. So I would I use that as like, automated content production. Right, I wouldn’t do it for that, not for money site, all of the content that I, you know, for my clients is manually curated by my bloggers. So we don’t use any automated fashion. Now. I mean, you can streamline and make manual curation a lot more efficient. For example, we started doing social posting for tree contractors. And so we’ve been developing out the Feedly account, feed the pro account with a ton of content, I’ve been paying my one of my bloggers by the hour to just find and collect good content that’s relevant in all different types of categories, specific to tree services and landscaping.

And it’s crazy because, like, Feedly, has what they call, I think it’s called Leonard, meet Leonard or something like that, anyway, it’s, it’s some sort of AI system that’s built into it. And so when you like, save content articles into a content board and Feedly, then you can go through and select, you know, certain pieces of content that are in that board and tell Leo to go find content like that in overtime, it’s machine learning, right? It trick, you can train the AI inside of Feedly to go out and find content that matches what you’ve trained the bot to do. And it’s really cool because it will auto-start automatically finding content and adding it to your content boards or your pool of available content that can be used for curating. And so we’d like in just the last three weeks have amassed quite a library of content that’s categorized in specific categories, like, you know, tree services, General tree services, spring tree services, summer tree services, autumn tree services, winter, you know, and so on, and so forth through various categories. And it’s great because it’s giving us like this, basically, almost unlimited. And once you train Leo to go out and find content, similar content, it’s basically unlimited content that you can use for curating. So it makes it a hell of a lot more efficient to curate manually, when all you got to do is click into a Feedly content board and find articles that you can use for support content, for supporting content for art for blog posts. So again, I don’t do anything automated, except for perhaps finding content. Everything else is done manually, but in a very efficient manner, which is what Content Kingpin is all about. It’s still the same processes we use, there’s just Feedly has improved drastically over the last couple of years, especially with the addition of AI machine learning. So, you know, those are some of the things that I would recommend.

And yes, you can curate content and focus it on the entity and focus on the entity also, it works really well in conjunction with the Content Kingpin, all of the software that we mentioned earlier.

What Is The Best Way To Build Lead Gen Properties?

Alright, so the next question says, looking to get into lead gen and I have a nice domain I found aimed at contractors nationally, what’s the best way to go about building lead gen properties? these days? Would you just get a GMB and do a mass page? Thanks, guys. I mean, if you didn’t get a GMB, it’s still in my opinion, the best way to do Legion.

Good luck with that. It’s very difficult to get GMBs right now.

It’s really hard to do much of anything with GMBs right now. I found as far as new ones are making edits and stuff Google’s real estate suspension happy. So I would be really careful. And good luck trying to get it. I mean, I hope you can, but I know it’s been difficult to get GMBs recently or last for the last few months. So what do you say, Marco? Well, the spammed listings are not only hard to get, but hard to keep are the key. Because when you get them, as soon as you start going and making changes, Google suspends it. And then they make you show paperwork they make you re-verify, which is the whole point. I mean, their whole point they want to know if you’re in legit.

And if you can’t re-verify you can’t show the paperwork, then you can’t get it back. I mean, it just doesn’t make sense to try to recover something that you know, isn’t legitimate in the first place. makes absolutely no sense, however, are the method that you’ve always shown the Semantic Mastery way, which is going to peel box with street address still works really well. Those will sometimes get suspended. Yeah, even that, but it’s less likely to get suspended.

Oh, guys, I’m not gonna mention the companies. But be really careful when you’re using an API to publish content into your GMB to publish schedule content. Because some of those have a muddy IP. Google has tagged it with suspicious activity and it’s a really good way to get suspended. So be really careful what it is what you’re doing, what it is that you’re doing with those. To this day. The original training in local GMB process, add a manager Never Never again go back in as the owner, I stand by that. I’ve only had one, one GMB suspended with a manager. So out of all of this out of everything that we’ve been doing, the way that has worked for me, the original training in local GMB Pro, you add a manager and let the manager go in. And it’s like, well, I’m not gonna go through the whole training. But try not to make any changes once you’ve sent for the pin. Once you have that pin lie should never go in again, except for tempos, and add pictures. And that’s it. Never again do anything else no changes, because it will get suspended if you make major changes, especially the NAP category that attend any of those even slight changes. I once added a video to one of the VA added one I added a video. And it wasn’t even any it’s not anything major adding a video and they got suspended. But then again, it wasn’t something that was truly legit. It was, and as a matter of fact, the post office box was through with street address, but we recovered it, we were able to recover that. Wow. So just be really careful. Just be really careful what you do because Google is out for blood to right now. They’re suspending a whole bunch of them. And they’d rather suspend you and have you legitimize the GMB then to not suspend you and let you get away with an illegitimate or spam. GMB. That’s the way that they’re doing this right now.

Yeah, and you know, it’s interesting because I had a client or I have a client excuse me that when I plugged it into a GMB post scheduler through the API, it showed that there was like no physical address associated with the GMB and it was weird. And so, I actually reached out to GMB support and I was wondering why I was having such a hard time getting the GMB to move correctly or move like Porter respond to the things that I was doing to it like they normally do. And once I discovered that there was an incorrect back end, a physical location associated with it, or really not at all in one when I plugged in the API will show you and by the way, you can figure that out. Where the location is of a GMB by plugging it into something like right local as a geo grid search report tool now. So if you get the cid for service area business GMB URL and plug it in, it’ll show you the center point where it where it’s where Google thinks that the business is registered. And it’s interesting because this was like the way out in the middle of like, nowhere, it was weird. It was like, like in a park or some shit. Like seriously, like, like, some crazy big national park or something. There’s nothing there. No buildings ran. And so I’m wondering why it wouldn’t respond. And when I plugged in an API, that’s what revealed that to me. And that’s when I started like wrecking realizing that some GM bees don’t have on the back end and actual physical location tied or it’s incorrect for especially for service area businesses. So anyway, I contacted Google support. And they said, go ahead and change your like I got this reply back from Google support and said go ahead and add the GMB or the address even though it was a service area business. They said go ahead and add the address. But it’s likely going to end support told me this is likely going to trigger re-verification. And so I contacted the client and I said, this is what they replied. I say we go ahead, do it because the maps listings not responding the way that they should be. And I feel like we’re gonna constantly be fighting an uphill battle, they said, go ahead and do it. So I did it. And fortunately, in that case, because they have a physical location that was verifiable, all that was required, though, was the postcard, just use standard us mail verification. And within seven days or so we had the card verified, and it’s responding better, it’s still going to take a little bit of time, but it’s coming back. So if you can’t like well, Marga said, If you can’t reverify something, don’t even bother trying is really the point.

So the follow-up questions, would you just get GMB into the mass page? I don’t do mass page stuff, period. I just don’t I don’t like to do it. It’s not that it can’t work. It might work. But I’m not the person to ask her. I don’t know that we are maybe Marco can shed some insight on it. Land Solutions Network is a mass page built with WordPress like the front end was WordPress pages. Mass page builder, it’s there to the public. It’s there for people to spam to report. It gets the UCI to get leads to this day because I post them in the group whenever so one comes in, we’re in a place where I’m not working. I post one from Hawaii the other day, I posted another one from Arizona, there was some from Florida that I that Chris Pillman got Chris G got some.

So if you do it right, there’s a reason why mass-paid build can’t work. But it just requires a little bit more work than what people are willing to put in a kind of in air quotes to kind of legitimize to build.

Would The RSS Masher Cause Footprint Issues If You Use The Same Account That Has Adsense & Affiliate Codes?

Hector’s obviously I saw your old webinar about David Nelson’s RSS masher and eager to access it. Would it cost footprint issues though if I use the same AdSense or affiliate code for each site? Or set I get a separate account for each? I don’t know about AdSense? I just don’t say I don’t do anything like that. So I just don’t know. Does anybody here have an answer for him about that?

Okay.

Sorry, I can’t answer that. I just don’t know. Um, as far as AdSense, I don’t think affiliate code would cause a problem. I don’t know because again, I just don’t do affiliate stuff, guys. I haven’t even attempted affiliate marketing in two or three years other than occasionally we do a promotion for Semantic Mastery. I just do local stuff. So I suddenly he wants to use RSS masher, to push content into multiple websites. And in those multiple websites, he is going to use the same AdSense code from the same account. That’s what he’s asking, Oh, that looks like a really good way to lose your account. Well, there you go. So you have an answer. That’s what I was asking. I don’t know. I mean, I don’t really it to me. That doesn’t seem like a very good idea. Yeah. And it’s not something that it does. I mean, it seems like the footprint is the AdSense code, Google picking that out?

And then you’d have a problem with Google suspended the account?

Yeah, I don’t know. There’s got to be I’m sure there’s some groups and Facebook and shit like that, that where people do a whole bunch of heavy AdSense stuff that would that would be what I suggest or even go to YouTube and do some searches, I’m sure you can find the answers you’re looking for this is probably just not the place for Hector. And it’s just not something that really any of us do. So that’s why we can’t answer that one.

What’s The Best Way To Monetize Autoblogs Safely?

He says, What’s the best way to monetize these auto blogs safely? Would it be good to buy phone-verified Gmail accounts and run them in isolated browsers for this purpose? Thanks for all the great SEO stuff. Yeah, I mean, I think that’s good practice anyway, I mean, for example, I’m still using a browser to the old desktop version.

It still works if you right-click and open system Chrome. That’s the only way that it works. But it works. And I got, you know, dozens and dozens and dozens of profiles in there. And I don’t even change IPS, like it’s all just my IP, but it keeps the browsing sessions and gross ghost browsers want another one’s called session box. That’s one that I’m looking into. If I eventually switched from browser to eventually I will probably try the session box. I know ghost browsers. Good. We’ve talked about that a lot, a little bit more expensive, but I know it’s really good. So I think it’s best practice to do that anyway to keep sessions in browsers specific to accounts and that kind of stuff. But you know, so yeah, having different Gmail accounts associated with each one of those projects. I think it’s probably a pretty, pretty wise thing to do. You asked me. Does anybody want to comment on that? No, I totally agree. That’s that would be the same thing to do. Isolate each account. Yeah. So you don’t get tagged for any sort of footprint.

Is There A Way To Get A Virtual Office Address For A Service Business To Get Citations And GMB?

Okay, next one man in the SEO says, Hey, guys got a question about citations for a business that operates in different countries like the US and Canada. I would like to secure some citations from other countries but the business doesn’t have a physical office there as they are a service business. Is there a way to get a virtual office address so I can get citations? And potentially GMB if not a GMB citations would be plenty. Thanks for your help. Um, yeah, I mean, again, I think having a GMB is great.

For many reasons, if you could get a second location for it, like in the, you know, as you said, I guess we’re in Canada, for example, if you don’t have a physical office in Canada, physical office, excuse me, or location in Canada, but you would like to build citations there as well, then yeah, you can add a second location as long as, as we just mentioned, already today, many times, if you can get a verifiable address, that’s what I would recommend. It’s, you know, it would certainly help. And then you could have two sets of citations. I would tie that to a set separate that the second GMB, I would tie it to a location page specific for that second location. In other words, you don’t want if you’ve got to GMB, right, you don’t want both GMB is pointing to the same page, like the root domain or the homepage of the site.

Because that could cause some ambiguous ambiguity, right, some NAEP issues. So it would be because it’s going to be the same company name, right. And so as long as you have only one data point, and name, address, and phone number as the same or website URL, because it’s really four points, right, we always call it an NAP name, address, and phone number, but also includes the website address. So there are really four data points. And as long as you’re not, you’re not sharing more than one data point across those four, then you can do that. So in other words, if the company name is going to be the same, which it should be, unless you added a location modifier to the company name, which you can do, but if you want to keep the company the same in both locations, that’s fine. But then you should have a separate physical address, a separate phone number for each location, and a separate web page. So if you have a primary one, that the website URL is tied to the home or the route, you know, the homepage or the routing domain, that’s perfectly fine. But on the second location, you should have the website tied to a specific location page for that location. Does that make sense? So again, you want to only have one common data point across those for the name, address, phone number, and website, or else you can create any IP ambiguous ambiguity issues, which will cause both locations to not rank as well. That makes sense. Does anybody want to comment on that?

Yeah, I mean, you can get virtual office addresses all over the US that you can rent an office and have the postcard physically mailed that to that address. There are multiple ways to do that. I mean, there’s even a Craigslist that you can use for that. I mean, Craigslist. It’s worked for me in the past that I tried. Like, not too long ago, I tried one in New York City and got a dormant to get me a verified GMB. So you can still be done because you just have to be creative about how you go and get them to kind of legitimize what it is that you’re doing. And understand that if you lose it, it’s spam. There’s nothing you could do. Try it at first, you don’t succeed, try it again.

So that would be the only way I can think I would know nothing about Canada to know how the post office works there, whether you could get one there. But you could still get someone to verify a business for you. Or those virtual offices, man, virtual offices, they work really well. Yeah, Chris Genie was he provided me or I don’t have it to share with you guys. I’d have to go search for it. But there are virtual mailbox services now that, you know, you can register a physical location, right, so to speak, and they’ll receive the mail and scan it and send you an email with the images of the mail. So you might want to try I’ve never tried that. To be honest with you. I’ve never tried it. So I don’t know if that would work or not. But you know, it’s worth a shot, right? So you might want to consider that.

Can We Take The URLs From AWS For The Images And Build Tiered Web 2.0s To Pass Juice To The Money Site?

Right, next is Phineas and Ferb. Okay. Hey, so I’m wondering if we are using AWS or another cloud provider like Microsoft, for CDN? Can we take URLs from AWS and all our images and build tiered web 2.0s to them to pass us to the money site? Or could this cause a penalty? Curious to get your opinions? You know, that’s an old tactic. Jimmy Kelly talked about that way back in I think 2000. And what was it 14 when I went to the certification, networking power certification, I think it was 2014? Anyways, he was talking about that way back then when we were doing domain authority stacking, RYS, which worked like freakin gangbusters back then it was crazy how good that worked. And that’s what we would do like subdomain manipulation and all kinds of stuff that we would do.

And that was one of the things that I remember was taught way, way back then, which was seven years ago now was taking the CDN URLs and using those like for images and files and all that and just hammering them with backlinks and pushing domain authority into the entity or the root domain at that point, we weren’t really talking about entity based SEO then. And it worked. I don’t know if that still would have much of an effect now, because I just don’t really do domain authority stalking anymore. We, we do our methods, which is about relevancy, and entity and art.

So I don’t know if that would work or not. What do you think Marco? Yeah, I don’t see why you wouldn’t. Because you’re building tiered web two dot O’s to pass link power through. So the tiered web $2 would absorb most of it. Or if you’re building it into the AWS or Microsoft, or whatever the CDN of choice is.

It would still absorb, like any of the negative.

But I mean, to me, nothing like Google, nothing works like Google. That’s why we’re in the belly of the beast, not Google doesn’t trust anything like it trust Google. So we’ll stay in there for as long as we can until we can’t, and then we’ll figure out something else. Yeah.

Hey, it’s worth a test. Yeah, sure. I mean, all of these people come, and they come with these ideas, these theories? And the standard answer is, try and see, the only way that you would know is if you try to see because if you have us, or you wait for us, in the heavy hitter club, of course, if you wait for us to try, we have a long list of things to try, because we’re already getting result. And so what we would have to do is put it on the list, because it isn’t necessary with what we’re doing right now the system that we have in place.

And how we do it, we get results time. And again, it’s a repeatable process that we’ve built, that works, period. So to build all of these different things, right now, it doesn’t make sense, because we don’t really need them. It’s nice to have them in the chamber in case something happens. And so we do have all of these other things that we could turn to if something happens, but right now, it just isn’t necessary and hasn’t been for me for quite a while. But going on six years now that we’ve been using our methods and our system and the way that we do things.

Does Your Selection Of The GMB Service Area Option Have Any effect On Geographical Search In The 3-Pack?

That’s right, so Gordon’s up what’s up, Gordon, it’s been a while he says, Hey, guys, I need your help. And two quick questions. Does the GMB service area you select in your GMB listing have any effect on the geographical search area that gets Google to show your listing in a three-pack it does to a degree.

You know, Google tightened its proximity filters. A shit year and a half ago now. Time flies, I guess it’s been a while. But it used to be that. Yeah, you could get your maps in the show in your designated service area. Relatively easy, right? If it wasn’t that difficult, especially for like, again, tree contractors typically have a very big service area, like multiple counties. And so I would list all that, right. And a lot of the times I could get for some of the GMBs that were really powered up really authoritative, they would rank three cities away, right? Like because it was, you know, might be in an adjacent county altogether, right. And it was crazy. Um, but that’ll kind of change. A year and a half ago now, maybe two years ago, whatever, whenever the proximity filters got a lot stricter or tighter, narrower, so to speak. And so now it’s a lot more difficult. Yes, it can still be done. But it takes a lot of effort. And time, cumulative effort, in other words, in order to get that to occur, and that’s what we teach it local GMB Pro. So, you know, it is possible, but it does take consistent, repeated effort in order to end in a very specific way in order to do that. So what I’m saying is, is you can put a large service area, right, and it might be relevant to that business, but Google is likely only going to show the maps listing for people that are in close proximity at the time that they search for that service, unless you can force it to, you know, Marco, I suppose, expand the centroid by doing the methods that we teach in local GMB Pro. But it’s difficult to do that. I mean, it’s not that it can’t be done. It certainly can. But it’s difficult to do that. So, you know, again, Google is going to really show the maps listing to people that are in close proximity when they’re searching, especially if there are other businesses, like if it’s a very obscure business, that there’s not a lot of other companies that provide that product or service, then yeah, you can get maps listing to appear from I mean, you know, 10s or hundreds of miles away even That’s true, but it’s very rare. If it’s a type of business that is common, then and there are multiple providers within you know, you know, there are multiple competitors, I should say, then it’s, then it’s likely that the Google My Business profile is not going to show up in adjacent towns because of the proximity filter, and that’s what I’ve been experiencing. So I typically now really just focus in on an immediate local area, at least initially, and once I start getting that to rank then we start targeting, you know, expanded areas through content marketing, GMB posts, and all that other stuff that we teach in the local GMB pro market. What do you say? activity, relevance, trust, and authority, right? The more trusted and authoritative you become, the more that the centroid will expand. How you do that is in local GMB Pro, there has to be a reason why Google will display you to someone that further away than that they should be. There has to be a reason for that proximity factor not to kick in. We did that with the DC plumber, right? It’s a case study in RYS Academy Reloaded.

But it works perfectly well here where we built such massive trust and authority into that, that it became the keyword for the niche. And so because it has that trust and authority, it gets displayed to people outside of what you would expect the radius to be from the Business Center, the way that we did it. As I’ve said before, in New York City was a bike messenger server, the way that we did it in LA is Uber drivers. And I’m not gonna say how it was done, I’m just telling you, that’s what we used to just create massive trust and authority to relate, like, create relevance between where we wanted Google, to display to people to give us impressions, to put our results in front of people to get us in the map pack in front of people. And then I mean, if you’re there one to one or two, sometimes three people start clicking on it. And then that reinforces the trust and authority that Google is giving us and creates even more. The whole process for that it’s a local GMB Pro. I won’t get into it here.

Yeah, and I’m testing. You know, I’ve talked about many, many times over the last year and a half, two years here on Hump Day hangouts about click-through spam bots, and not using them. And I’ve just been using paid traffic from Google. But I, I have started testing, Michael bows, his Viper tools recently, because he’s been getting a lot of good results from people that I know in the space. And so I’ve actually just recently started testing with that. And that’s something that I’m hoping I don’t have any results yet, but I’m hoping that I can get similar results to some of the people that I’ve chatted with about it. And that could be something I mean, you could do paid traffic, which is what I’ve been doing but you know, you can specify like certain clicks to come to for within a certain geographic area, right? From a topically relevant audience or an audience that would be relevant to you know, what you’re sending them to, and that that works to, to kind of help with that stuff, too. So I’m actually testing the tool right now. As I said, Michael’s tool doesn’t have any results to share yet but I’m hoping that it works well. And if it does, I will let you guys know for sure.

Can You Create Massive Direct Backlinks Without Using Buffer Sites?

Alright, the next question was do you have to be careful when creating direct backlinks to GMB listings as you do when doing direct backlinks to the websites, or can you create massive direct backlinks without using a very small number of buffer web 2.0 sites as tier one layer, maybe even a tier two-layer and what parts of the GMB listing should be targeted with backlinks to get the most SEO bang for the buck? Thank you very much. We hope as usual as always greatly appreciated. That seems almost like a consultation question Gordon. It gets very intricate on how things we try not to do in Hump Day hangouts is don’t discuss the How is what people pay us a whole lot of money for who can tell you what we do but that this is kind of getting into how isn’t it? I don’t know unless you want to answer because I’m not. Yeah, no, I mean, I don’t have any problem running backlinks directly to GMB stuff for tier-one entity acids period. I don’t like to run direct backlinks to the money site. But to tier-one entity assets, we did I hammer everything.

That’s my answer. Do you want to comment on that? Anyone? You can hammer that as far as I’m gonna go. Okay. And that’s what I do Gordon distances short answer. All tier-one entity assets. I don’t game. Yep. Just Hey.

And that’s why we do what we do with the SEO SEO guy. That’s why it’s called the SEO shield. Right? It’s the SEO firewall, it shields the money site. So you can do all that really nasty, off-page SEO stuff to your shield, not to the money site. But that’s the whole point. Right?

So we keep the money site procedures. The first place they’re gonna go look is the money site. Yeah, the only thing I run directly to the money site besides syndication posts, like syndication network backlinks or press releases.

And that’s pretty much it, you know, occasionally I’ll buy some guest post links.

From a really good provider. They’re expensive, though. But even then, it’s only very, very specific circumstances. Other than that, I just use the same methods that we teach. So I do absolutely nothing to the benefit, sometimes a precedent, a precedent, but I’ll usually run press releases elsewhere to one.

How Does The Google Bot Understand The Schema Through The Tag Manager If There’s No Placement In The HTML?

So BB is up with a list of questions as usual. What’s up, bb, he says, Hey, guys, you said there is a way to the schema to add schema, I guess, through the Google Tag Manager. But how the G bot understands the page that there’s no placement in the HTML, it’ll render it. So it’s a script, right, the container will display the scripts within the container in Google Tag Manager. Now, Google even says in their help files, that that is not the preferred way to display JSON LD structured data on a website, doing it through Tag Manager is not the preferred way, as per Google’s own help files or documentation. However, it still works. And there are certain circumstances where that’s the only way you can do it. So for example, I have a website, one of my sites that has a website theme that there’s no way to add code to the home page. It’s really weird. It’s the home page is like built into the theme. And there’s no, there’s just no way to add code to the home page other than through Google Tag Manager. Or if I were to hack the JSON LD directly into the theme files, which I don’t like to do. So in that case, I just added the structure data organization schema, in that case, to the container code, and Google Tag Manager, and yes, it will render. Now if you go to a view page source, all you’re going to see is the GTM Tag Manager, excuse me, the container code, the Google Tag Manager container, but that’s all you’re going to see. But when you do a structured data testing tool test on the homepage, it will render the JSON LD code on the site. So you can actually see it in Google, excuse me, the structured data testing tool. So yes, again, it’s not the preferred method, if you can add the structured data directly to the code of the site using SEO ultimate Pro, which is what I use mostly, sometimes use as a header and footer plugin. Sometimes themes will have the ability to add code to specific pages or sitewide, globally. So you can add it there, although I recommend only adding, you know, like organization schema to the homepage or whatever, just as per best practices. So but you know, in those cases where you can’t Google Tag Manager is a viable alternative, even if Google says it isn’t because it still reads and recognizes the code. And he comments on that.

No, I mean, that that’s a perfect answer because that’s exactly what it is Google, it will render on the website as everything renders as HTML eventually, right. All it is all the Google tag manager does is it sets up a JavaScript call between Google servers and your server to render the HTML. That’s all it is.

Did Your Site’s Bounce Rate Increase After The Passage Index Update?

Question number two, did the bounce rate increase in your site after the passage index update? Don’t know, haven’t looked at it. It’s not a metric that I’m typically Chase.

So I don’t know I can’t answer that. Anybody have? No, I haven’t seen any changes. So and my metric is called my metric is form fields. My metric is what’s going on in that box? Any thoughts or takeaways on the new update? No, I honestly don’t have any sorry. Usually, I don’t even know about updates until somebody like you brings it to our attention. So and I mean that I don’t stay plugged in all that shit. I don’t I just look, if I start seeing some significant fluctuations in my own properties, or plant properties, then I go in and start digging into it. But if I don’t see any major fluctuations, why bother? I’ve got other things to work on. Do you know what I mean? So I honestly, I can’t give you an answer to that. I don’t have any opinion on it.

Or for the new update that will come out in May for speed testing? No, I mean, it’s Google PageSpeed. has been, people have said, it’s been a metric for a long time, but I really haven’t seen that. It’s, but it’s good for user experience. Right. So what I’m saying is PageSpeed for an SEO metric, a ranking metric is not something that I’ve seen it really have much of an effect on.

Even though people have been saying that for years, I really haven’t seen that in my own experience. But for user experience, it absolutely makes a difference. Especially on mobile, like if it was if a page loads really slow on mobile like people get irritated in the back out and go somewhere else. And so that’s really important, I think.

But as far as like what I know, I did read someone that I guess it was the experience update or whatever they’re calling it, where it’s, it’s, it covers a number of things. PageSpeed being one of them. You know, I really don’t have a prediction on that, because I just don’t know, we’ll see what happens when it comes. Any comments on that? The whole point of entity-based worry-less SEO is that to worry about those things. And again, I’ll go back to just measuring the metrics that matter, which is the four are the form fields, steady, and are the phone call steady. And it’s the clients’ bottom line increasing that, that my job is not to worry about bounce rate or anything else like that. Unless I see a problem with any of the metrics that really matter, then I’m gonna go and see if anything has happened to affect that. And then I’m on it. But by the time I’m on that, I’m past the period, where everyone’s panicked and everyone has gone and done whatever they could to try to affect the garden themselves in trouble, maybe even sandbox, I’m going to be past all that. I’m going to be passed that point. So I’m going to let the dust settle. And then I’m going to go in and I’m going to start checking, I’m going to look at the data and see what it was that happened. And why. And then I’m gonna go into fixing it. I haven’t needed to do that literally in Oh, I did just recently, but it will it had nothing to do with the core update. But I did have to recently go in and fix something and it can’t my back, everything comes right back. And what we continue seeing since Google started announcing updates until now, when we’ve been applying these methods is Google doesn’t update, and our shit gets even better, it gets stronger. If we hit more traffic, we get better results for our clients, our clients. Sometimes, it’s 10x, sometimes going from 8k a month to 80k. Going I don’t know from 100 to 150k. I mean, those kinds of results going from seven, 8 million to nearly 30 million a month. Those are the results that we’re talking about. I don’t care about anything else. I don’t care about Google. And I’m gonna stand by what I have said all along that the art of art the art of activity, relevance, trust, and authority trumps everything on the web.

What’s The Best Way To Merge Two GMBs Quickly?

Sweet. So Dee Dee is up he says, What’s up, he says brown new. He’s a mastermind member and has been for like, many years, I think since the beginning. So anyway, he says a proud new user of go I level through semantic mastery today. Thanks for all the info Bradley, you’re welcome to and great, great tool.

Let me know when you want me to cover more stuff in the mastermind about it because in fact, I’ve got I’ve been building an app in high level for my contract as my three contractors that I’m going to be selling as a SAS software, the software is a service, right. And it’s great because it’s a low barrier to entry, low cost. But super, a super valuable tool that they can use to help them get more leads from their existing web assets, manage those leads through automated conversations. And then and through like a pipeline a lead pipeline inside high level and then also solicit reviews and basically build up the reviews. So it helps us retain reputation. And it’s a really cool app, and I’ve just finished well I’m not 100% done with it, I’m gonna I’m meeting with my one of my first three contractors is going to be beta testing it for me, either on Friday or Saturday, I’m still waiting on a reply back. But this week, and so next week, it will be in use by a tree contractor so that I can start working out the bugs and stuff. But that’s going to be one of my leading products where my new agency is that app because it’s only I’m only charging $200 a month I level says you should charge 300 a month, but I’m doing it for a specific reason. Anyways. And I think it’s gonna be a really, really good tool to get my foot in the door at a low cost with contractors, right? So anyway, let me know if you want me to cover more of that in the mastermind, I’m happy to do so and I’m in fact, next Thursday when I have my next mastermind webinar.

My tree contractor who’s going to be beta testing it for me and working with me to work out the bugs, you know, he will have about a week’s worth of use out of it. So I’ll have some pretty good experiences to share with you on that point. By the way, guys, if you’re curious, go to semantic mastery comm slash high level. It’s an outstanding platform. It’s an automation platform for agencies essentially. And it’s a really, really powerful tool. There’s a hell of a learning curve, there is no question, but it’s worth putting the time and effort into learning because it can really help you to grow your business I’m using it for right now primarily prospecting for my own business and I mean it’s just great to set up all these things. Automations that just run like clockwork day in and day out to fill your pipeline full of leads. And it’s just, it’s crazy. I’ve only been running it for three weeks now. And I’ve got, you know, 6760 to 70. Some leads in my pipeline are in various stages of communication, but it’s crazy guys. It’s a really, really, really good tool. And I’m doing a ton of I’m going to be doing I’m developing training right now, that will become the semantic mastery mastermind training, like a 90 day or a 12-week program. And the high level is an integral part of that. So if anybody’s interested in that, go check out semantic mastery comm slash high level, it’s a 14-day free trial, that is our affiliate link, but then come join the mastermind because I’m hoping by, you know, the third quarter of this year, to have the training that I’m going to be rolling out to the mastermind available and ready. And once that is launched, we’re going to kind of restructure how you can even join the mastermind, the cost everything. So if any of that interests you now would probably be a good time to get in. So you’re grandfathered. Anyways, following up on that. He says I have a client that needs a merge of GMB accounts. I’ve been trying to get this done by Google for the last four months with no luck. I keep filling out the GMB form they provide and I don’t get any response Yeah, it’s weird I’m so hit or miss with Google support. Sometimes they’re really responsive like they were with that client that I just mentioned.

We contacted them about adding a physical location to a service area business they were actually really responsive in that case, but in other cases, I go three weeks without getting a reply back so I understand your frustration he says this is a legit business that moved and we do not have access to the previous listing as another company did it. Is there any other method to try to get this done that you know of? Okay, here’s one thing d I would suggest because you’re in the mastermind is post this as like asking for help in the mastermind within describing the issue. Because we there’s a lot of local Google Local Guides in our mastermind, myself included lane Clayton, Greg Greenberg, there’s a bunch of them in there that, you know, in the past, when we’ve had similar weird issues occur, we get high-level local guides to go in and suggest that it’s and after a handful of that those occur, then oftentimes the attics will the edits will go through. So let’s start a discussion in the mastermind. That’s what it’s for anyways, D and C, see, you know, we put all our heads together, we ought to be able to come up with something to help you or at least give you some additional ideas. That’s what the mastermind is for any comments on that guys? Yeah, ask Marco anything mastermind is tomorrow. Right? So just come in and ask that question. Because I do have some suggestions for you on what would work for this because someone just went through this and it was a nightmare. And the way that you’re trying to do it just filling out the form, not gonna work. They are not going to respond to that at all ever takes you’d never get anything when you fill out that form. And they don’t tell you what we’ll call you. Right right back. Never call. You never get any response and never get any emails. And I’ll give this in public.

You’re not the one that should be doing this. That GMB if it’s legit has an owner with all the documentation. That should be the person, not you. The owner. Yeah. Yeah. Yeah, I agree. documentation should be the one that’s initiating all of the contacts. But let’s talk tomorrow. Let’s talk tomorrow. So I can talk to you in-depth on how to how to get through this. Yeah, there you go. And that’s good advice.

You know, from the primary owner’s account, if you contact support, you might get a response. So that owner, not the manager, not never the manager.

Alright, the last question, which is great and by the way, hey, Jordan, yo, yo, yo, you pretty people. I don’t know who you’re talking to join. But

Is Local Viking Good For GMB Postings?

anyways, this last question says is local biking, okay to use for GMB posting? Or is it one to be aware of, alright? I talked about this for the last couple of months, I switched to local Viking about two months ago. But, you know, according to some crazy shit that happened last week, apparently,

I have canceled my subscription. And I’m just not going to use it anymore. I’m concerned about the API connection being a flag. I’m not saying whether it is or not, I don’t know. But I have revoked local Viking access to my GM bees. And I’m not going to continue to use it. And it’s just because it’s better safe than sorry. And I’d rather be overly cautious. And I’m afraid that that might be a flag because of some of the issues that had happened a week ago. And it wasn’t just them. There were a couple of others as well.

And so I’ve literally revoked access. There’s only one app that I’m using right now for posting to GMB. That does in it, that’s all it does. It doesn’t, it doesn’t connect in any other way other than to allow for posting and it’s called fan booster fan booster calm. There are some limitations with that app though. So and I’m only testing that across like three locations right now. All my other locations are going to be manually posted to for right now by my VA logging into as a manager to those GMB locations one at a time and posting manually, which sucks, but it is what it is. And right now I’m afraid to use any of these like SEO-based GMB posts schedulers, a social media-based post scheduler, I think is different because it’s not scrutinized the same way that the SEO tools are by Google. At least that’s my assumption. It’s logical. I don’t know if that’s true or not. But fan booster is a social media posting app. That’s the one that I’m testing with right now. And that is pretty cool. There are some limitations. But there are also some really cool benefits to that. So I mean, I’ll share more information about that when I have it. But again, just to be 100% transparent, I have canceled my subscription to local biking and it sucks because I just worked it into my processes for my team. And I had to cancel it right after we got really good at using it. Fucking canceled it. But it is what it is Welcome to the world of online marketing, right? So any comments on that, before we wrap it up, my motto is always to protect what’s making you money. always protect the better to be safe than sorry. Some of those APIs were tagged for suspicious activity. I’m not gonna say which one.

Which ones it was more than one, they were just getting heavily spam that was being used for purposes other than posting. And so I mean, it is what it is, every time that I’m gonna put myself and spammers get hold of something. It gets muddy to get dirty, Google starts looking in. And their job is simply we’re gonna get rid of it. So we’ll just knock it all out. Yeah, we just knock it all out. We don’t care. They’d rather do that. Then take a chance of letting the spammers continue spamming. That’s the same thing that they’re doing with GMB period. Prove that if it gets suspended, prove that it’s real. Yeah, that that’s it. They don’t care. They don’t care if it was real to start with. prove that it’s real. That’s it.

Yeah, and I want to thank you, Marco, again, for bringing that to my attention last week, because, like I immediately went in and revoked access and fortunately, knock on wood. I still got my assets. So anyway, thanks, guys. We’ll see y'all next time.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 330 published first on your-t1-blog-url

0 notes

daynamartinez22 · 4 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 330

youtube

Click on the video above to watch Episode 330 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Yeah, can’t complain. Whereas getting actually spring is almost here. Like is where it’s being really good here.

Our trainer, instructor, she’s fantastic. She will be up to giving you webinar updates every month, he’ll come up to three websites.

Let’s do it.

got quite a few.

Does All Of The MGYB Services Work For Non-English Sites?

There you go.

What Are Your Thoughts On AI Content Like Marketmuse, Frase, And Menterprise?

That’s something that was presented in POFU live. And I’m not going to share it out of purple light, but the way that he focuses the entity, not only within links but another tool.

And yes, you can curate content and focus it on the entity and focus on the entity also, it works really well in conjunction with the Content Kingpin, all of the software that we mentioned earlier.

What Is The Best Way To Build Lead Gen Properties?

Good luck with that. It’s very difficult to get GMBs right now.

Would The RSS Masher Cause Footprint Issues If You Use The Same Account That Has Adsense & Affiliate Codes?

Okay.

And then you’d have a problem with Google suspended the account?

What’s The Best Way To Monetize Autoblogs Safely?

Is There A Way To Get A Virtual Office Address For A Service Business To Get Citations And GMB?

Can We Take The URLs From AWS For The Images And Build Tiered Web 2.0s To Pass Juice To The Money Site?

It would still absorb, like any of the negative.

Does Your Selection Of The GMB Service Area Option Have Any effect On Geographical Search In The 3-Pack?

Can You Create Massive Direct Backlinks Without Using Buffer Sites?

And that’s pretty much it, you know, occasionally I’ll buy some guest post links.

How Does The Google Bot Understand The Schema Through The Tag Manager If There’s No Placement In The HTML?

Did Your Site’s Bounce Rate Increase After The Passage Index Update?

Question number two, did the bounce rate increase in your site after the passage index update? Don’t know, haven’t looked at it. It’s not a metric that I’m typically Chase.

What’s The Best Way To Merge Two GMBs Quickly?

You know, from the primary owner’s account, if you contact support, you might get a response. So that owner, not the manager, not never the manager.

Alright, the last question, which is great and by the way, hey, Jordan, yo, yo, yo, you pretty people. I don’t know who you’re talking to join. But

Is Local Viking Good For GMB Postings?

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 330 published first on your-t1-blog-url

0 notes

localwebmgmt · 5 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 313

youtube

Click on the video above to watch Episode 312 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

We’re live. Hello, Adam. We’re live. See if I can make my speakers work. Can somebody say something? Hello? Hello, hello? Know You started Hump Day hangout with broken headphones apparently. All right, well, Hey everybody, welcome to Hump Day Hangouts. We’re gonna get into the questions after we have a couple of quick announcements. And I pull up the page I’m looking for Anyways, I’m gonna defer for a minute introduce everyone, and then we will have those announcements. So Chris, hopefully, your headphones are working today. How are you doing? Yeah. Working excellent. Here’s two good complaints. Nice to hear. So yeah, yeah. Sounds good. Marco. How about you, the man looks like, you know, pretty good weather, I guess, man.

It’s as if I lived in the tropics. And I don’t know why. Who knew? Right. But yeah.

Last Wednesday, we had six straight days of rain man. And it was like on NBC on Sunday.

I can’t, we just had so much rain. But then Sunday. It was a beautiful Monday, the last couple of days back to rainy season weather. Beautiful morning, kind of overcast and rainy afternoons. But I won’t complain. And I’m living the life I want to live because I’m a powerful. One thing.

I was told yesterday that my biggest fan is Jennifer. She’s been listening to me for like three and a half years. She’s 12 years old. So she’s been listening to me since she was eight. Oh, man. So I don’t know I feel about that. I’m thinking, do I want my son listening to me? anyway?

Anyway, it’s awesome, too. She’s the one I think I mentioned her. She’s the one who wants to charge 1500 an hour. She doesn’t know what she’s gonna charge it for. But she’s gonna charge 1500 bucks an hour. She’s awesome. You just keep doing the do you do? And you’re gonna get there. So that’s awesome. Shout out to Jennifer man.

Outstanding. Well, I was going to move on. But real quick before we do that, you know, I realized we introduce ourselves and say how things are going but for those of you who are watching today, how are things going for you? If you feel like it, you can join the weather talk and let us know how the weather is but just say hi, let us know you’re watching, and say hello I know we have some people who are watching you know absorb and that’s great. But also just drop a note and say hello. So Hernan How about you, man? How are you doing? Doing great man. I’ve been in back to back calls for the past couple of days for some reason. So when I’m back to back calls, nothing gets done. So what I’m trying to do is to block out Mondays and Thursdays with no calls, no meetings, nothing so you know, I can actually get some stuff done. And you know, there has been that’s been helping quite a lot. So because you know, otherwise. Tuesday I had something like 14 calls or something like that. And then today was kind of similar. So anyway, trying to do that. We’ll see how that goes. Yeah, man. Good on you. I know you’re more outgoing. In that sense than I am. I hit my limit around four or five. I think on Tuesdays I have five and like diam tapped out man at the end of that day. Like I fell asleep on the couch at like eight o'clock at night just exhausted from talking to people so good. Anya Bradley, how about you, man?

Good, super busy. Uh, give me a little teaser as to what I’ve been doing. Were you in the process, we’ve talked about this updating syndication Academy. We’re gonna relaunch that with all brand new updates and everything. And so you know, IFTTT has the like for free accounts to only be able to create three apps Well, we have a pro account, which allows us to create an unlimited amount of apps and you can actually publish them as a pro account to and but it’s been so long since I’ve had to go in and set up all those apps or the applets. Because, you know, we’ve had builders doing it for us now for years. And I have to go in and recreate all of the applets. And to be honest, there, it’s slight like the interface is a little bit different when you create applets to publish as a on a pro account. It’s like a different format and everything else. And so I’ve had to go through and I’ve spent the entire day like trial and error during applets. And now I remember why I trained virtual assistants to do it for me because I fucking hate is so tedious. But it’s really cool because now we have share URLs that we’ll be able to, you know, provide for syndication Academy as well as to our builders to where they can just go in and set up the applets very easily by just swapping out their RSS feed URLs for example. So they don’t have to do any coding at all. It’s it’s really, really cool and I’m glad that this is getting done. Hopefully, I’ll have it done by this evening. And syndication Academy will be updating and

And relaunching that shortly, can’t give me an exact date on that. But we’ve got some updates and surprises prior to the launch of that, that we’re going to be bringing to you guys in the coming weeks. So definitely, and to jump on the upcoming but can’t say too much train, we definitely got some good stuff cooked up for Black Friday weekend, which is coming up after Thanksgiving in the US if you’re familiar with that, if you’re not, that’s going to be on November 27, we’re going to have some great stuff going around the 26, maybe 27th for the few days. So if you’re not on the Semantic Mastery email list, and you’re watching this head over to semantic mastery sign up right there. If you’re on the watch page, right now you just scroll down and hop on over there. By the way, sorry, sorry to interrupt you, but as usual, which we try to over-deliver as much as possible. So Black Friday is not gonna be it’s not going to be different, both for Semantic Mastery and MGYB. We tried to you know, give you guys mind-blowing deals, and this is not going to be any different. So stay tuned, because it’s going to be pretty awesome. I mentioned to you guys yesterday during our corporate meeting, and during, I mentioned it to buy other people in the mini mastermind meeting how just using our stuff, just using it the way that it’s supposed to be used, I took a class 1200 percent gain in earnings in four months. 1200 percent. That’s not a mistake, that’s not a bluff. That’s not a beat that that’s a hockey stick. So over that period, it looks boom. So and like I was telling you, let’s say it dips, I don’t know 10 20% before, before bouncing back up. Well, we’re still at around 900%. So in a month, you know, cuz it’ll do the dance, it’ll still do it over a million links, plus Presley’s bras, all of these other things that we do, post post, the way that we do them, everything, everything, all of the training and everything that we make available in Semantic Mastery, everything that’s going to be available on Black Friday at a discount with you guys know, I hate giving shit away. I hate it. I hate it. But I mean it is what it is we’ve gotten our people used to it. I’m not going to oppose it, although I am. But dude, and I was telling my guys, I said What the fuck is keeping all of you from just going and just burying the competition’s bury them, just bury them. Just to do it, it’s systematic. If you need more, you just apply more, and you charge the client for it doesn’t come out of your pocket, you’re supposed to offer the services and mark it up so that you benefit. And then when you hit that hockey stick effect, you got to have a clause. Of course, I don’t have contracts, what I have is a recording that we talked about, we’ll look at it in we looked at it after 90 days, and then at the six month period, we’ll look at it again, just because of that, because when that hockey stick takes effect, I want to be able to charge for that I don’t want to charge what I’m charging, I want to be able to charge that 1200 percent markup that is gaining business that he’s getting, I want to benefit from that tool. So you got to get all of this working but the way to do it is follow the system the systems in place have been in place for years.

And why are you people not benefiting from the fucking system? That’s what upsets me most that’s what upset that we’ve been offering this for years and years and years your way to go and make that money to rank him back. And you don’t do it. Why?

I’m done. rant over. Alright, well before we get into the questions, I popped a couple of links on the page and just wanted to follow up on that. So if you’re new to Semantic Mastery and MGYB first of all thanks for watching. We’ve got some free information is where you should usually start out right so head over to the SEO shield calm right the SEO shield comm you can find out about you know shielding your site you hear us talk about SEO shields this other stuff, it can be a lot we get it so go to the SEO shield com find out about how you’ll never have to worry about algorithm updates ever again. All right now if you’re an agency owner or a consultant and you want to get more clients, you want to grow your revenue you want to scale your team so that should be three yeses for most people. If you want to find out more about that head over 2xyouragency.com. And last but certainly not least for those of you who do already have agencies you’ve got a digital marketing business maybe you’ve got a physical business that you’re wanting to grow online, then you want to join us in the mastermind at semantic mastermind dot semantic mastery comm not going to bore you to death with reading neither about what that’s all about. You can find out but it’s about having an experienced community. I think all of us here are part of other communities as well as our

Our own mastermind, and we know and recognize the role that plays in growing our businesses and expanding our horizons. And last, but certainly not least of all, I guess it’s a second class today is head over to mg y b.co. That’s the done for you services. You hear us talking about the SEO shield, syndication networks, link building press releases, all that sort of good stuff. You can get it all done for you at mg y b.co. Alright, so with that said, you guys, unless there’s anything else we need to cover, let’s get into it.

Sweet.

Wayne says Chris, move your camera down. Unless you’re naked. What are you hiding? Dude?

Rolling naked.

Internet Marketing lifestyle, man. It’s right. Oh, man.

Instant Indexing By RankMath

All right, we got your screen. Bradley. Did you get it? Yeah. All right. Cool. So it looks like Alana has the first question. I know. She says she sorted it out already as the follow-up, but I’ll just briefly read it and answer it. Hi, guys. You mentioned using rankmath for indexing last week, just wondering if you know if you can use that feature. Meaning like, can you only use that? Yeah. Because and this is what I was mentioning. It’s called the instant indexing for Google. Right? That’s the name of the plugin by rankmath. It’s an add on. So no, you don’t need to use install the rankmath plugin, which has like a ton of different modules and all that stuff. You don’t have to do that just install this separately on its own. That’s it. And again, it’s just this one feature that will connect your WordPress site. I mean, you have to go through the developer’s console and Google and set up the billing. And in the end, you have to turn on the instance or the Indexing API, download a JSON code, and then you upload that to the WordPress plugin settings. And that’s it. Once you’re done, then every time you update a post or page will automatically send it to the in through the Indexing API directly to Google. And there’s also in the Settings tab, there’s a little window where you can go in and insert links there and ask for Google to index them. So again, it’s a great little plugin. I’ve got this installed on multiple sites now. And I’ve been using it for about two weeks. And it’s a really, really cool plugin. Again, it doesn’t cost anything. You do have to pay for the credits, or API usage, but you get $300 in credits for free for the first year to use when you sign up or enable billing on your developer’s account. So your Google account Alright, so it’s unlikely that you’ll hit those limits. Go ahead please get rid of that. bloatware. Please? Yeah, no, I mean, that was the follow up she says she wants to stick with a lot of says wants to stick with iOS for everything else. And I was waiting for Margaret to say why SEO ultimate Jeffrey’s a friend Jeff. He’s a baby. We’re like this Semantic Mastery. And Jeffrey so let’s be crystal clear about this and transparent. We love Jeffrey, do we do we have an affiliate for SEO ultimate? If we don’t we should. We love Jeffrey. He’s active in his group. I meet with him. Every Wednesday, I’d be done on Is he a great guy, but he just does great stuff. And his teaching is beyond awesome. If you happen to catch the webinar that we did, with heavy-hitter where he came on to talk about entities. I mean, that was just that was worth the price of admission for the price of the first two months is what Jeffrey shared. I mean, and that one happened to be for fifth, I think it’s in the training area. But I can’t say enough about Jeffrey Smith and his training, SEO ultimate boot camp, the plugin just everything that he’s doing, man.

Yeah, totally agree. I finally got around to starting to implement the semantic tags. Yeah, through the SEO ultimate pro plugin. And that’s crazy powerful, too. And I waited all this time to really start implementing that. But I just started digging into that this week, actually. And it’s sick. It reminds me to share some wickedness about tags with you. Sure, in private.

Should The Google Site And The Custom Domain Both Remain Indexed In Google When Mapping?

Alright, so next is NYK says, When mapping your Google new site to a custom domain name, does both the Google new site and the new custom domain name site both remain indexed? And Google is the new Google Site eventually get indexed? Just wondering if there was a hack to get them both ranking highly. Now when you do custom domain mapping, I haven’t done it with the new sites. But I’m sure I’m not sure. But I assume it’s the same as when mapping a custom domain to the classic Google sites and that both sites can remain indexed however, the Google site on the sites google.com domain is canonicalized to the custom domain. So in other words, there’s a canonical and HTML header of the new Google site that links or that sets the canonical URL to the custom domain. So by Google’s own, you know, practices, that means the new Google Sites should eventually fall out of the index because it’s canonicalized to the custom domain. However, that gives you an opportunity to have a kind of like a ghost site out there that you can use for link building, still waking up to the Google Sites domain and it still pushes through to your custom domain. So there’s some pretty ninja stuff that you can do with that. But I typically don’t go through that trouble anymore. I did originally when we first started doing that, several years ago. But now I don’t even bother. I just, I just use the Google site on the sites google.com domain.

And in that, that’s it. But you can still canonicalize it as far as I know, more, or you don’t canonicalize it Google does that automatically. Yeah, Google it, Google Google, set up a custom domain. Yeah. But now, the great thing about it is that the G site has to stay live, until Google comes up with a true content management system, right? Because the CMS is the G site. Right? So until they come up with that that new g site is going to stay live. And there’s a lot of good stuff you can do to that. So it says since it’s a Google canonical to your website, I just think that through, and you’re going to see how awesome it is that Google keeps that Google site indexed, or it remains part of the index, although it. I don’t think it’s going to rank for Oh, testing. Yeah, this is nothing but a test. And see, because I stopped doing it. Also, I stopped creating the custom domains, and I’m just going with T sites because they carry so much power. Yeah. So little work. Yeah, same thing. And I was, I was doing custom domain mapping for IDX pages to subdomain ID mapping up and I got away from doing that too because it’s just like an extra step that’s really unnecessary. You know, you can get them just use the s3 bucket URL, and you’re good to go. So

How To Target Multiple Cities Within A County Within GMB Posts?

Alright, moving on. Next one is Josh. Josh says how do we target multiple cities within a county is that through GMB posts, Facebook ads, Google ads and PRs that have the city name included? Well, I mean, what is your when you say target multiple cities? Like in which way? Are you attempting to target them? Because you just listed SEO and paid traffic and content marketing and everything else? So if you’re talking about you know, when it comes to Google ads, or I can’t talk about Facebook ads, Hernan could, when it comes to Google ads, you just pay for whatever keywords you want to target. So whatever search queries, right, if you’re talking about search, PPC, obviously, there’s YouTube and display, and you can set geo-targeting for that. But I think your question is more really relevant to SEO. Right? And that’s if that’s what you’re asking, like, how do you target multiple cities within a county? Yeah, what I do is what, what I do for my clients, and for lead, gen assets are both GMB posts as well as posts optimized on the blog. If we even if there’s a money site associated with the project, which most of mine do, most of my projects do have that, then I have my blog or go out and create an optimized post targeting one specific keyword plus one location, a city within a county. So let’s say a county has 10 cities within it or, you know, municipalities, towns, unincorporated communities, whatever you want to call them. Let’s say there are 10 towns within the county. And what we do is we optimize post blog posts for a keyword plus town. Right. And so we might end up having 10 blog posts within that, within that one county because we’re targeting, you know, a keyword plus the location or town within that county. And we published a post for each one of those. And so and again, Josh, I’ve talked about this a lot in the mastermind I know you were in the mastermind briefly, but I don’t think you are anymore. But the way that I do silo for locations is I use tags talked about that many many times. In fact, if you go to semantic mastery comm slash process, again, semantic mastery comm slash process, I give a very high-level overview of how I create location-based silos using WordPress tags. And so again, that’s the way that I do it. It works really, really well. There are some real ninja things that you can do with tag pages, especially with the G sites and our SEO shield methodology. So that’s the way that I recommend doing it. But like I said, For paid traffic, it’s really about just bidding on your keywords or setting geo-targeting. As far as Google Ads goes, Hernan Can you comment on Facebook? Yeah, for sure. For sure. I first off, you know, totally agree with what you’re saying. I think that this is an SEO related question. If you wanted to do with multiple cities within a county, there’s a couple of options. The first one is to just collect zip codes, you can put a list of zipcodes and the location. So if you’re targeting, that will be number one, the other one will be just, you know, put the name of the city, you know, and then you can do and then sometimes what I do is to just drop a pin, right? So you can drop a pin and then and then, you know, you would do up to, you know, this city plus 10 miles or the city alone and all that. So those are the two-three ways that you can actually go ahead and do that via zip codes via the name of the city itself with the county and the drop in itself. Now, with that being said, once you’re when you’re doing this is a recommendation when you’re doing counties or zip codes, or, you know, you drop a pin and then you target a specific area, what I would suggest is that you don’t add like any interests on top of that or any like demographic targeting on top of that, the reason why is because usually, the Facebook algorithm works a little bit different than that than Google and, and when it comes to Facebook itself, the more you constrict your reach, the more you will, you will pay on a CPM basis, meaning you will pay more per click, you will pay more per per per thousand impressions. So what I would suggest is you drop in you select the zip code, or the or the city name, and even the county name. And you just leave Facebook to optimize and find out you know, leads, or whatever it is that you’re trying to do. If you’re running a lead gen campaign or a conversion campaign to a landing page, you should let Facebook do its thing. And that’s basically how I recommend you do it. So I’m not going to comment on this as far as ads because I always get people. I get asked people they’re the experts. I’m not, but I can’t tell you that if you’re what you’re targeting is map specific. In other words, when you go to the locations, it triggers a mapping and at times it triggers a knowledge panel or both. Then it’s GMB posts and press releases done. The local GMB pro Wait, does that mean that you have to trigger the map pack if it’s local specific, meaning that it triggers a map? It triggers a knowledge panel that triggers a map pack. And so I’m not going to go into details on how to do that. But yes, I mean, Bradley. Bradley is presently stacking, link building embeds all of that so that you can get that that GMB, GMB listing to pop in the three pack and if the city is far away from your centroid, meaning that your business is in one city and the next city maybe is 2025 miles away and you’re looking to trigger that, then you’re going to go with a GMB in that next city, and start doing polls and PR stacks and and and on and on. Now you can get past the proximity filter, you can force your way through. We teach that also in local GMB pro so we have the training.

Okay, so something else I want to mention very quickly if you’re going to be using Google Ads because since Hernan mentioned zip codes, it brought this to my brought this top of mind. But something that I’ve been doing a lot lately with, especially when you’re doing like display ads or YouTube, YouTube ads in Google ads, right. One of the things that I do for location targeting it works, excuse me for just for any type of ads when you’re doing geo-targeting, setting your geo-targeting locations to target within the ad campaign.

What I do know is I kind of just went through the process while the other guys were talking. But you know, you only have to do this once I just wanted to show you kind of what I did. But I go to zip dash codes.com on the left-hand sidebar, you can see where it says other free lookups I always put the county name and so I just use Fairfax County, Virginia is an example. So I just typed in Fairfax, then for the state, put VA, and then hit go, it’ll bring up the last page that you saw a minute ago, this one, then I just click through to the county and it shows all the different zip codes and the cities within that county and then their population too. But then again, there might be another tool, this just a tool I’ve been using for years, guys. So if there’s another tool, that’s great, you know, but I’m just showing you how I typically do it. So then I go through and I clean the data I sort by, you know population because a lot of these are like PO boxes or unique zip codes that have zero population. So they’re not something that you can physically target because they’re not really geographic in that like they don’t have like an area they’re just more like, you know, like a peel box, for example. So I just sort by population, and then I delete everything that has zero population. And what I’m left with now is I know that and again, I know this is probably small, but I’ll zoom in. So what I’m left with now are the city names or the town names within the county and all of the zip codes. Does that make sense? So then what I do is for targeting and I’ve opened up a notepad file is in Google Ads when you go to set your geo locations or your targeted locations, then what you do is you just add in that so for example, the first one would be Fairfax County, then it would be comma Virginia comma the United States, okay. So this is how you would add if you add locations in bulk. So when you go into your geo-targeting or add targeted locations, you can click on a little radio button that says Add locations in bulk. So I format all of this upfront. And then all I do is just copy and paste from my notepad file into there and click search, and then click target all but scroll through and eliminate anything that doesn’t quite line up the way that it’s supposed to. But typically, the way that I’ll do it is like Fairfax County would be the broadest of service areas, right? But then I want to go through and I want to literally target all of these city names within. And I’m going to show you guys how to get super granular on this just because it’s a, it works really, really well for Google ad targeting. And let me explain why. And then I’ll get back to this. When people are doing searches from mobile devices, especially in fact, if I were to go over to let’s go here for a minute and just click into Google and search. In fact, let me close that for a minute and open up a fresh version of this, I think it’s a really good question. That’s why I’m going through this guy. So just stand by for a minute.

See? Firefox is freaking out on me for some reason. All right. So if I go to Google, and I just do a quick search for let’s just say, Tree Service Fairfax VA, okay, we scroll down to the bottom down here, you’ll see that it’s showing my location-based upon my IP, now I’m on my desktop, and it’s showing Cole pepper, Virginia. But what I’ve noticed is oftentimes, like from a mobile device, or sometimes, if my IP changes, or whatever, or if I’m on my laptop, and I’m click connected through a Wi-Fi, sometimes it won’t be a city name, it’ll be an actual zip code that shows up down here. Does that make sense? And so by tart by adding, or specifically adding targeted locations from at the broadest level, based upon this example, county, right, so if you if I type in Fairfax County, Virginia as my targeted location in Google ads, that’s going to target any areas supposedly within that county. Right? Does that make sense? But then if I go in, and I add all the individual town names, as well as separate targeting locations, it adds a second layer of targeting on top and in Google Maps, or excuse me, Google ads, you’ll see that when you add the county makes that targeted county on the map, which is like a little map there, it’ll make it like a very light blue color showing that that’s targeted. But then if you add the town names, on top of that, for all the towns within that county as another additional targeting option, you’ll see that it adds a second layer on top of that initial county blue coloring, so it becomes a darker blue. And then if you go in and add all of the zip codes as well, it adds a third layer, so becomes even darker blue. And so what happens is, especially with people searching for mobile devices, depending on how Google determines their location, sometimes it will be by town, sometimes it will be by zip code, it gives it a much greater chance of your ads showing to them, because it’s relevant, and you’ve covered all of those bases, right? I don’t know if that makes sense to you guys or not. But that’s what I do is I just go through and I extract all the town names and all of the zip codes, just using zip dash codes, calm, I clean it, then I bring it into a notepad file like this, and I format it. So I would go actually copy all of these zip codes, all of these names, I would append comma Virginia, comma United States to each one of these items, then I would do anything, right. So if there are any duplicates, I would do that. And then I would copy this text file and paste it in as my targeted locations, and select target all. And what that does is again, it adds multiple layers of targeting, it’s very specific targeting, but it adds multiple layers. So that it, it almost ensures that your ad gets shown to people no matter how Google sees their location if that makes sense. All right. So that’s a very powerful pro tip there that works really well, especially when targeting people with mobile devices. And lastly, there’s one other thing that I found you can be even more granular. And that’s why I brought up Wikipedia, is if I go here to Wikipedia, go to Fairfax County, Virginia. And I click through if I come over here where it says communities, right and most all, on Wikipedia, if you search for your county, that you’re targeting, you’ll the Wikipedia page for that county will typically always have a community, you know, jump link, which is right here. And so you’ll see that it says that these are the communities as well as the census, census-designated places, and other communities. A lot of I don’t know about the other communities so much but I know that the census-designated places there’s more of those here than what was listed.

In the zip codes data, does that make sense the zip caste das codes data, if I were to D dupe this, it’s only going to have about 23 location names? But you can see that there’s more than 23 in this list right here where it says census-designated places. So you can actually go through and extract those names and do the same thing as where I said, append, comma, dash, Virginia, comma, or excuse me, comma, Virginia, comma United States, to each one of the additional locations that are listed here that weren’t in this zip dash codes, data. And then target those also. And again, that what you end up with is your targeted locations, and Google Ads becomes really, really, really dark blue, because it’s got three layers of targeting options on it. And it almost guarantees that your ads are going to be shown to people no matter where they are within the county. So that’s kind of a power tip there, guys. Hopefully, you understand what I said.

I’m going through a rather quick

How Does Google Treat A Site That Contains 20 Press Releases Linking To Different Anchor Texts But Same Links?

next question, maybe he’s got multiple questions. I wouldn’t expect anything less from me. What’s up? BB? I know that is not the proper way to do press releases, like PR stacking. But how do you think Google treats a site that has 20 press releases linking to it with different texts, but each PR has two links, with different anchor text, but with the same. I guess, URL maybe? Meaning 20 PRs with two links with the same hrefs. But all the text and anchors, texts are different.

I just always wonder what the hell you’re doing. Maybe mark is scratching his head look, knock because I have no idea what he’s talking about. He has 30 press releases, two links in each press release. What is eight? What does href have to do with anything? I think he’s talking about URLs, the same two URLs in every press release, but different anchor texts. So you’re hammering the same URL directly with the 20 press releases? Yeah, I think that’s what he’s saying the same two links in every single PR, but they each have different anchor texts each and each instance. So you had 20 or 20 press releases, and supposing that those 20 only have what distribution of 150 sites, each now you’re talking about 3000 websites potentially linking back to those two pages from those press releases? Or to that page? Is that what you’re saying? I have no idea what you’re saying.

Yeah. Even though the acting anchor text is different, are you still hammering the same page?

Yeah, that’s unnatural as hell. I agree. I totally agree. I mean, I wouldn’t, I wouldn’t do that. And I and again, I’m always curious as to why because you’ve got some interesting questions, maybe. And I would be nice to have some context as to why these questions about using, you know, building links from the same handful of domains. You know, we went through weeks of questions about how many links can you get from one specific domain before they’re not, you know, beneficial? And now this is similar, right? It’s kind of in the same neighborhood as that type of a question. And again, I wouldn’t recommend it, you know, we, yeah, I like the specular. Right. They’re asking, or he’s asking us to speculate how Google would treat it. Don’t tell me, you might get hammered. You might not. That’s the best stacking to give you from that. Yeah. supposition. Question. And not only that but, you know. We just talked, the market just talked about the press release stacking. And that’s really the best way that we found to do it. And in fact, I just started implementing Marco and I have done the PR stacking slightly differently. But based upon Marco’s recommendation, he is absolutely the better SEO. So I’ve been doing it another way for quite some time. But within just the last couple of weeks, I started implementing his specific PR stack method, which is just using two links, as opposed to three in each PR, and I’m waiting to see the results come in from that. But yeah, I mean, it’s, it’s much better to just create a link wheel with your press releases with and link from one press release to the previous press release in that chain, right to create that daisy chain, that link wheel effect. And that way, like your initial press release, the top of the stack would be linking to your money site page. But all the subsequent press releases in that silo stack, they don’t link back to that money page at all. The link to the previous press release and maybe one of your other tier-one entity assets. But that’s it two links per press release. And, and not so you’re not constantly hitting the same, you know, your money site with the same you know, press releases over and over and over again, because what you’re doing is you’re using one press release with the link back to your money site page, and then you’re stacking press releases to link back to that original press release. And you can build so much power and relevancy that way. And I think that’s the better way to do it that that’s a hell of a lot more natural-looking for your money site than to keep hammering away at the same two URLs over and over and over again.

With the same PR distribution network over and over and over again, if that makes sense. So I’m gonna say it again, I don’t even recommend hitting the money site with a press release unless you really know what you’re doing. And you really want to do it all the time. Yeah, yeah. But you need to create a good pillow. And you need to know what you’re doing, what we actually tell you to extend your SEO shield, get that extension, get that inner page on that g site, and that inner drive stack. And that aim, the press release had that which is then focusing on the top-level category on the inner page and your website, everything is a mirror, you can even mirror that category, partially with your press releases. And now what you’re doing is you’re amplifying the effect. I mean, you can get really good results if you go to one of your website pages from a reprint from the president, but you better know what you’re doing. Because it’s going to get a lot of power. Once you start blasting those press releases with link building is going to get a lot of power to that page, from that silo from the or from that press release stack.

Does The SEO Shield Help Rank A New Domain With Zero Backlinks Faster?

Alright, just for clearance, I guess clarification, it means if somebody will buy a new domain tomorrow with zero backlinks and no history at all, and say he connects the shield to it, it will post long-form content, then it will rank faster than without the shield. And it won’t get hit and with the sandbox, even if it even exists also do tell it Yes, the sandbox does exist, as well as the Google dance essentially. No, I mean, will it rank faster than without the SEO showed? I mean, likely, but it’s not necessarily the speed that we’re looking for, you know, is whether it will rank at all or not. And just adding long-form content and an SEO showed may not be enough, it likely depends on the keyword sometimes you get lucky and it’s a very uncompetitive keyword. And just adding an SEO shield to the project where you’re targeting, you know, whatever keyword it is, will end up ranking. But that’s, that’s really the exception to the rule. Typically, it’s going to require some sort of off-page work. That’s where we talk about the press releases. That’s where we do link building and embed gigs. That’s where you can do like if you’ve got GMB associated with the project, you can do GMB posts and link back to your entity assets, your SEO shield, your money site itself, the page that you’re trying to rank. That’s right. So that’s all that I consider off-page. And that’s, you know, 99% of the time or 95% of the time, I should say, you’re going to need some sort of off-page in order to get the benefit that you’re looking for. comments. Yeah, because it’s the art of art. Because we recommend activity, relevance, trust, and authority. We’re not to say, okay, so build a shield, build some long-form content, and you’re going to rank that’s not what we’re saying. It Sees, these are these are all it depends on questions BB that you always have. This totally depends, what are you targeting, you are not going to rank for DUI Toronto with a lot of long-form content, and an SEO shield, not gonna happen. No, not gonna happen. Now, if you pick gobbly gook, it’s going to happen. because nobody’s trying to rank for that. All right now.

Oftentimes, you’re going, but not often. So you’re always going to need to make sure that that entity is solidified. And what we do in that first 90 days through the SEO shield, through Bradley’s brand, ads for branding course, through the press releases and through everything else, is to begin that effect of this entity getting activity. Otherwise, one of the three pillars of the art of art is missing, which is activated on all of these links that you’re driving over to this website. That should not be racking in the first place.

Remember that right? You shouldn’t be racking because it’s brand new. Google isn’t supposed to pick it up. We forced Google into doing it because we’re going through Google. We’re going through that g site through that drive site. We’re going through GMB whenever we can and I’m even doing it for national campaigns by the way for national projects. There’s a specific way that you can use that to further solidify the entity and works like a gang but gangbusters but

alright, so we do the initial SEO, SEO and link building then I weighed out the 21 day what dedhia says, Here you go in the link building is finished, I weighed out 21 days. So now we’re out. I don’t know how long it takes to build the SEO show from some from the time the shield is built. And Dahlia tells me a hidden link building it’s done. I still wait 21 days because I want to know what effect

everything has on my rankings. what effect it has on the GMB if I have one what effect it has, on the drive stack on the G site on the buddy site that I’m trying to rank? If it’s brand new, is it getting movement is still getting the bounce effect? Did it drop from rankings? Do I need to wait longer for these? Okay, so at the heavy hitter club, what I’m teaching people is we have to be data scientists, we have to be able to analyze data, we have to be able to interpret the data. And then we have to be able to act upon the data. But the keyword here is data. We need data in order to know what the hell is going on. Without that thing, again, you’re flying a plane blind, blind, and you don’t know where you’re going. You don’t know whether you can land that plane. But that’s actually what you’re doing. Now. When you take that data, and you analyze it, and you can act upon that data. That’s when it starts to happen because that’s where you get the extensions. And that’s when you do the keyword targeting. And that’s when you do the isolations. That’s when you can run more stack, you run embed gigs, you run further link building. I mean, we’re doing a 10 million link test and coming up, which will probably share in the heavy hitter. I’m gonna do a billion. Did you hear that? Doesn’t work. I’m gonna do a billion linked. Yes, I am a billion link test. And more and more, because I’ve been told that we can do unlimited link-building you’ll never tell me that and have me not see what we can try to break with that. But yeah, so we got 10 million workings, the next step would be 100 million. And then we’re going to jump again, 10 x two to a billion and see what happens.

But these are all things that we’re testing, again, to gather the data, and to know what the next step is, in the process, because it’s all a process. It’s a repeatable process that helps us to get to where we want to be, whether it’s in the map pack, whether it’s organic, whether it’s both whether you’re looking for both. It all depends.

We got to her nones. Yeah. Oh, yeah.

He’s multiplying.

I don’t know we can handle another nine.

How To Tell Google To Rank A Page With Long-Form Content With Two Different Keywords That Are Not LSI?

All right, the next question is how to tell Google to rank a page with long-form content, because without it, it won’t be possible. That’s not true knocking rank with short-form content, I prefer long-form content, but you can absolutely brute force in with through off-page SEO rank for short-form content, I just prefer long page because it requires less off-page, if the content is structured correctly, well written, it’s relevant, right, that that’s what I’m taught. So I prefer long-form content because it requires less off-page to achieve results. But doesn’t mean you can’t, you know, Mark has done it millions of times, or, you know, dozens and dozens of times, I’ve done it sometimes where I can rank, you know, thin content, but it just requires a lot more off-page.

So just to be clear about that, he says, so let me get back to the question of how to tell Google to rank a page with long-form content with two different keywords that are not LSI related, meaning like, muscle, dog food, and digestion, dog food? Well, those are related keywords, right? Yeah, they’re both related keywords, because, the overall term I would target in that case would be dog food. And then, throughout the long-form content, you could target or mention or have, you know, heading header sections, and in summer, you know, descriptions of each different type of dog food that there is. And so those are absolutely related keywords. They’re there they’re topically relevant to the broader keyword of dog food. Does that make sense? So you could technically target you know, all the different types of dog food, which I don’t know all the different types of dog food, but you could type you could target in long-form content, let’s say you had a 3000-word article that had, you know, eight different types of dog food on them, you know, described or highlighted within the article itself, then you could have an again, we talked about using jump links, I’m not going to get into that, but you could have like a table of content. Anytime I use long-form content, now I put the Table of Contents at the top of the, with the jump links back down to that section. But then you could that would be like a dog food category on your site, right, that’s a silo, then you could have supporting articles that would target individual types of dog food that would link to that long-form page, that dog food page. And again, it’s just standard silo architecture. And the reason I like to use long-form content is that in the past when trying to separate out like dog food is your top level. And then having using a complex silo structure, we would end up having, you know, muscle dog food and I don’t know that those I’ve never heard of that. But you know, let’s say muscle dog food would be a subcategory and digestion dog food would be another subcategory.

Then you add a bunch of width or breadth to your topical category. And then you can add depth right supporting articles to each one of those subcategories. The problem with that is that’s a complex silo structure. And it is just what the name implies. It’s complex. And so what I’ve switched my method, you know, the way that I build sites now is I use simple silo architecture, which is just top level categories. And in supporting articles, and long-form content, where I used to create subcategories, I can compile all of that onto the long form, top of silo page, and use jump links. And then that way, all I have to do is a simple silo structure with posts that I would, you know, supporting articles as post publishes posts, that would link up to that top category page, because there are no subcategories, if that makes sense. And I do it that way because it’s a much easier site to manage. And so I try to stick with simple silo structure at every chance that I, you know, for every project now specifically for that, and that’s where I found formatting long form content with jump links and headers, and that kind of stuff is the way that you can accomplish the same thing that you could with this complex silo structure. But keep your off site architecture much easier to manage. So I don’t know if that was clear or not. Anybody want comment on that? Yeah. I mean, I don’t know where he’s getting the long-form content information. Because that’s absolutely false. It without it, it won’t be possible to rank in Google that that’s not true. You don’t even have to have your own content. You can there you can rank an iframe of somebody else’s content. You can it, No, we’ve, we’ve done it, we’ve done it time. And again, can you do you can do it? And you do it from multiple keywords, not just one. So I don’t know where you’re getting that information. I’d say either stop listening to whoever saying this, or it’s probably someone who doesn’t know how to rank without long-form content. It’s one or the other because I don’t see how many how anyone can test the different ways that there are two, right, you could rank an image in a regular video that’s not long for. So no, this is absolutely not so. And like Bradley said dog food is the category. So the totally semantically relate I mean, they’re directly semantically related digestion and muscle when they both have to do with POFU.

So, yeah, so And again, I you know, I just prefer long form content, because it gives me the ability to keep my site structure is a simple silo. And I like that because it’s so much easier to manage it really is I got just tired of banging my head against the wall trying to figure out how to manage complex silo sites. They think they’re just a pain in the ass.

Thoughts On Facebook’s Tighter Security And Ownership Verification Processes

Anyway, Aaron’s up, he says, Are you noticing Facebook is becoming more grumpy? Facebook continuously wants to send a code to log in and send SMS text to verify account ownership. Does anyone else finding this to be excessive? I haven’t experienced that at all. No, yeah, that happens.

Specifically right now. Well, I mean, they went on like red alert during the election season. But now that they are, quote, unquote, over, it should go back to normal. But yes, like, that is something that’s happening. In fact, it’s happening randomly across the board. So if you get like, if you get like an SMS verification or something like that, you can even do Google Authenticator. So if you set up a two-step to the two-factor authenticator, you can do Google Authenticator, which is an app that you download to your phone. And, and then it will give you a QR code that you take a picture off, and that QR code will allow you to come up with a random six digit number. So that’s another option for two FA or two-factor authenticator, which is, I think, is going to be enforced across the board on Facebook. Now, with that being said, that could be the case that you can be, you know, asked for ID for verification through SMS. But also sometimes they will even ask you to upload your ID. And that has happened. It’s normal, it happens and sometimes it’s randomly happening to some accounts. So yeah, that’s the way I mean, that’s the way Facebook is going and Facebook in lieu of, or in regards to security. I think that they will start enforcing two-factor authentication. In fact, for everyone running ads on Facebook, it’s almost mandatory that you need to have two-factor authentication enabled on your Facebook account so

Have I ever told you guys that I hate Facebook?

I think you did. Yeah.

For necessary evil. No, it is. But I do I can’t stand it.

I had a page that from alpha land realty business I set up a page but I can’t remember what I did. I did something where anyways, I ended up removing myself as the man

The only admin of the page somehow. And I think I was trying to move it from one business account to another because I was planning on running ads or something. Anyways, I ended up removing myself as the manager of the admin. And it was and I was the only admin. So I contacted Facebook help to tell them like, Hey, I set up the I created this page. But I somehow accidentally removed myself as an admin. They made me jump through hoops. And I’m not kidding like I had to go, I had to draft the document and then go get it notarized. And then sent the notarized, notarized document to them, swearing that I was the one that created the account, and that I had authorization to become an admin of the account, even though I was the one that created or anyways, it was some bullshit. And I was furious, and it took like a week and a half to get it. Finally, to get access back to the very page that I created. There was never any other admins either. So it’s just, whatever, fuck Facebook.

Good Marga says on Facebook, and you got and you got to resolve like, it only took a week. So that’s not too bad. I’ve heard people that, you know, they’re still battling with Facebook to get back ownership up for an ad account. So yeah, you got the bright side of things. So I guess if you can if you can call it that. Yeah.

Does A NoFollow Link Never Get Any SEO Juice?

All right. Moving on. Next question. BB says when nofollow when a nofollow links link gets juice? Or is it never does it never get juice at the end of the day? If a strong site approved by your link?

Then it should tell Google this site is legit and does what it says and has no harm in content? I’m not sure what you mean, I doubt a nofollow link does not pass PageRank. If that’s what you’re asking. I’m not sure that that’s what you’re asking.

So I’m not really sure what the question is here. Just somebody else interpreting the question here.

Ah, nofollow link gets juice. When you link below to a nofollow link.

I still do it. Does it pass? Does? It doesn’t pass PageRank according to Google. Yeah. That’s Google that that’s the nofollow is a bad directive that tells the bot not to pass any PageRank what you get is the trust and authority from the website without accruing PageRank, which is almost as good. I mean, we’ve seen Wikipedia links that are just fantastic for SEO. Now, what is meaning about does it tell Google The site is legit and does what it says has non harming? Now, I mean, how can you transmit all that to Google? This is nofollow. Getting it gives you trust and authority, but everything else is going to come? According to the users and the user information that Google gets back. They don’t know if your heart if your content is harming or non harming, you’re gonna have to try to BB. I don’t mind answering your questions, but try to frame them better. I understand that might be a language problem. But like, I’m not really getting what you’re saying. Yeah, I’m not sure what doesn’t tell Google that nofollow, in fact, does not tell Google that the site is legit. It tells Google not to count the link for PageRank purposes. Yeah, not to pass allow websites like Wikipedia have such

high Hi. Just an authority according to Google, not according to any other metrics. Like I don’t care about any other metrics. It has so much authority and trust, that it does pass that along. So it’s kind of getting like a vote without passing PageRank. But it doesn’t tell Google that the sight of the did what eventually is going to tell Google whether the site is legit. And whether the content is harmful or not army is what the users transmit to Google and what the but find on your website engagement metrics. Exactly. Yeah, and here’s the thing now, this was five years ago, but um, you know, I remember nofollow links are supposed to not pace pass PageRank. And so older SEO methodology was, you know, that you should always try to build do follow links, and blah, blah, blah, but you have to have a good natural looking link profile. And so you’re you’re not a natural-looking link profile is going to contain a lot of nofollow links, right. I mean, depending on number of links that you have, but there should be a fairly high percentage of nofollow links. I had one client project where somebody was negative SEO in them. And for their primary keyword was a local project. So it was like plumbing plus city, whatever that was, I think it was monascus they’re no longer they hadn’t been a client for years. But I think it was like plumbing Manassas, VA or plumber, Manassas, VA or something like that. Anyways, long story short, somebody was negative SEO in them. And they built 10s of thousands of nofollow links with exact match keyword anchor of that specific keyword. And guess what? The fucking site ranked number one for that. And it was like and I and I wondered what it was and I went straight

Doing some backlink analysis on it trying to figure out what had happened. And all of a sudden I see 10s of thousands of links that I didn’t build. It was 100% exact match. And I’m not telling anybody to do this. But they were nofollow links and they were all exact match anchor text. And I ended up that site ranked number one for that keyword. And I always thought that was the funniest thing because they’re they backfired whatever, that negative SEO or whoever that was, it backfired on them because we ended up ranking the damn site. Now. I never tried to duplicate that I probably should up for testing purposes. But um, but yeah, I just thought it was interesting because I mean, I was just doing like syndication network link. So in other words, you know, publishing content, the same method that I’ve been using for years. And all of a sudden, like the backlink profile, shot up through the roof over the course of like, six weeks or so. And it was 10s of thousands of exact match anchors for one keyword. And it just so happened that ranking number one for that one keyword after that. So I thought that was funny because they say nofollow links don’t really count for anything. And I think that’s bullshit. At least that was years ago. It may have changed since then. Do you want to comment on that at all? Marco? Nanami. We know. Yeah.

Do You Use Google Tag Manager?

All right. Ah, okay. Next is BB. He’s got two more I guess we’re about out of time. So this is good. Good timing. He says do use Google Tag Manager for some reason. If so which tags do you recommend? Yeah, I use Google Tag Manager all the time. Because I’m always running Google ads. I’m setting up remarketing campaigns through Google ads. So I use Google Tag Manager to set up all my Google Ads tags, right. So there’s the conversion linker tag, the remarketing tag, then there’s the conversion, Google Ads conversion tracking tag, I also use Google Tag Manager to set up Google Analytics. So I install the Google Analytics Universal Analytics tracking tag, through Google Tag Manager. I also depending on which type of WordPress theme I’m using, sometimes I set my JSON LD, my structured data, my schema, through Tag Manager as well, that’s not the recommended way to do it. But in some cases, some of the sites that are the WordPress themes that I use, they don’t, they don’t like that the front page isn’t doesn’t have its own like page and WordPress pages. And there’s no way to insert code on it’s it’s odd, I’ve got a couple of themes that I use for local stuff that I just I have to use Tag Manager to add structured data to the homepage, there’s no other way to do it unless I inserted it directly into the theme files, which I don’t want to do. So yeah, I use Tag Manager for all of that stuff.

You know, I love Tag Manager, because it’s really easy to manage, you know, push everything through Tag Manager, and it automatically will deploy to the site. So again, I like Tag Manager, I use it for mostly for Google Ad stuff, but also for a few other things. You can use it to for Facebook, like with Facebook, you can do really advanced stuff with Google Tag Manager that you could not usually do with just the facebook pixel, you know, unless you hacked the code or whatever. So you know, you can throw anything in it, you can still like if you have a hot jar, craft, like if you have whatever, like split testing scripts, like you, you can throw anything at it. And the good news about Google Tag Manager is that it will not it will prevent your website from loading slower because you have all of these scripts directly loading in the page. So I think that you know, I love Google Tag Manager as well using for Facebook for some Facebook events stuff on pixels. But yeah, for sure, definitely.

By the way, this guy His name is Julian or some Julius or I don’t know, I think is Julian anyways, measure school Comm. He’s got fantastic training on Google Tag Manager and analytics. And he’s a total data nerd. Which is, I mean, it’s cool. He’s got a really and it’s, at least it used to be I don’t know if it still is, but he has some free had some free training on Tag Manager when I first started learning how to use Tag Manager, it was through measure school. He’s got a great YouTube channel as well with tons of free content that talks about how to set up analytics and Tag Manager set up Custom Event Tracking with Tag Manager and analytics. So like for example, you can set up like scroll, you know, scroll tracking, like scroll depth tags, so that they fire once a certain scroll-like 25% or 50%. You can set up timer tracking. There are all kinds of cool stuff that you can do with Tag Manager and analytics and measure school. Like he’s got a ton of free stuff on his YouTube channel and on his blog here that will teach you how to do all that stuff. So anytime I have to set something up that I’m not real familiar with, with Tag Manager analytics, I just go to measure school and I find it and it’s great. And again, he’s got a really good YouTube channel as well. So I recommend you check that out.

The last question is it does not matter if it’s prs are article directories. The focus is on the same two links. Okay. I think he’s talking about the question, the first question that he asked and he’s saying that he wants to keep targeting the same two links, whether it’s through press releases or article directories.

And again, I would very I would caution against that BB, because you know, at least our methodology has been set up the SEO shield. And you do all of your external link building to the SEO shield assets or tier one entity assets, right instead of direct to your money site, which is what you keep asking about here. And we don’t recommend that because it’s very easy to set unnatural link profiles. If you’re constantly hammering, especially the same two URLs over and over again, um, you know, I don’t recommend that. So I would, I would highly recommend that you work on, you know, using utilizing the SEO showed, and tier-one entity assets is your link building targets, right, you can pass all the relevancy through how you link from your entity assets back to your money site, but then do all of your external link building to your tier one entity assets so that you’re protecting your money so you don’t run the risk of that unnatural link profile. Does that make sense? Yep. Okay.

Should We List The Entire States Or Only The Cities When Optimizing GMB Profiles?

Uh, Josh says for our GMB profile, and I know we’re out of time guys, last question. For our GMB profile. Should we list the entire states we do business in or just our cities? Well, with GMB, I think you’re only allowed to list up to 20 locations as service area locations. I think it’s 20. Um, so what I do, again, is when I was what I was talking about Josh earlier with, you know, looking at the data here, I just target on a county level, or if perhaps the if it’s a service area business, typically they’ll cover the whole county, but not always the case, right. So I’ll just cover whatever their area is. So for example, I don’t usually Tip Top target. I talked about layering location targeting when you’re setting up Google ads, but and I try to layer inside of Google My Business to a degree like in other words, if a tree service company services, all of Fairfax County, and then there are 23 towns within Fairfax County, but Google limits me my ability in GMB to add only up to 20 service area locations, then I obviously can’t add Fairfax County, and then also add the 23 separate, I’d be over limit. And then also, there are all those zip codes too. So I don’t do that. So in that case, I would do the county and then I would do you know, the primary locations or just the county and that’s it. If that makes sense. What I was talking about for doing this is specifically for ad targeting, but for GMB profile, yeah. Like unless your whole of your service area is an entire state. I wouldn’t list the state as the service area. I would keep it specific to whatever the service area is an all in reality for that particular business. Okay.

All right. Thanks, everybody, for being here. We will see you guys next time, everyone. Thanks

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 313 published first on your-t1-blog-url

0 notes

daynamartinez22 · 5 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 313

youtube

Click on the video above to watch Episode 312 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

It’s as if I lived in the tropics. And I don’t know why. Who knew? Right. But yeah.

Last Wednesday, we had six straight days of rain man. And it was like on NBC on Sunday.

Sweet.

Wayne says Chris, move your camera down. Unless you’re naked. What are you hiding? Dude?

Rolling naked.

Internet Marketing lifestyle, man. It’s right. Oh, man.

Instant Indexing By RankMath

Should The Google Site And The Custom Domain Both Remain Indexed In Google When Mapping?

How To Target Multiple Cities Within A County Within GMB Posts?

I’m going through a rather quick

How Does Google Treat A Site That Contains 20 Press Releases Linking To Different Anchor Texts But Same Links?

Yeah. Even though the acting anchor text is different, are you still hammering the same page?

Does The SEO Shield Help Rank A New Domain With Zero Backlinks Faster?

We got to her nones. Yeah. Oh, yeah.

He’s multiplying.

I don’t know we can handle another nine.

How To Tell Google To Rank A Page With Long-Form Content With Two Different Keywords That Are Not LSI?

Thoughts On Facebook’s Tighter Security And Ownership Verification Processes

Have I ever told you guys that I hate Facebook?

I think you did. Yeah.

For necessary evil. No, it is. But I do I can’t stand it.

I had a page that from alpha land realty business I set up a page but I can’t remember what I did. I did something where anyways, I ended up removing myself as the man

Does A NoFollow Link Never Get Any SEO Juice?

All right. Moving on. Next question. BB says when nofollow when a nofollow links link gets juice? Or is it never does it never get juice at the end of the day? If a strong site approved by your link?

So I’m not really sure what the question is here. Just somebody else interpreting the question here.

Ah, nofollow link gets juice. When you link below to a nofollow link.

Do You Use Google Tag Manager?

Should We List The Entire States Or Only The Cities When Optimizing GMB Profiles?

All right. Thanks, everybody, for being here. We will see you guys next time, everyone. Thanks

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 313 published first on your-t1-blog-url

0 notes

recentanimenews · 5 years ago

Text

Anime in America Podcast: Full Episode 1 Transcript

Hello, and welcome to the very first transcript of Crunchyroll's new Anime in America podcast! Those in need of a different way to access and enjoy the podcast, as well as those looking to research further or simply take note of some interesting facts that were mentioned, look no further. We'll be accompanying each episode with a full text transcript just like the one below, so enjoy!

The Anime in America podcast, hosted by Yedoye Travis, is available on crunchyroll.com, animeinamerica.com, and wherever you listen to podcasts.

Disclaimer: The following program contains language not suitable for all ages. Discretion advised.

[Lofi music]

You know the problem with you kids is you all think everything is so easy. You’re all on Tik Tok enjoying your lives while millennials are busy eating cartel avocados and getting blamed for Coronavirus... somehow. How is it our fault? We’ve been here the same amount of time as anybody else.

There’s so much content out for you guys to enjoy, it’s hard to feel like it even matters sometimes. Watching anime is so easy now that there’s YouTube series about anime, music about anime, there’s anime about anime, and it’s hard to imagine the days when you had to acquiesce to an actual TV schedule just to watch Dragon Ball Z.

Vegeta from Dragon Ball Z: “I am the prince of all Saiyans once again!”

But those days definitely happened and, regardless of shifts in technology, we might not have access to our favorite shonen and shoujo in quite the same way without the dedicated fans who really pushed the industry forward in that way.

So in our first episode, we’ll be breaking down exactly how those fans took their one “unmarketable” passion and shoved it down everyone else’s throat until we got to where we are today. This is Anime in America brought to you by Crunchyroll and hosted by me, Yedoye Travis.

[Lofi music]

“I was just starting high school at the time, and there were a group of upperclassmen that were starting an anime club, and they had a couple of these weird video tapes that I knew were not legal, but seemed to be subtitled kinda on the DL by fans and just passed around. They were copies of copies of copies, so they were pretty blurry, but they were stuff you just couldn’t get anywhere. And I later had it explained to me that they were fansubs and they were made by fans for fans.”

That’s Justin Sevakis. Founder of Anime News Network, CEO of MediaOCD, which is a hard thing to say, and a former fansubber, a member of a group called Kodocha, named after Justin’s own maiden voyage into the world of fansubbing, the 1996 anime romcom “Kodomo no Omocha” or “Child’s Toy” in English.

[Opening of Kodomo no Omocha plays]

So what exactly is fansubbing? Well, it’s very complicated unless you work at computers or something like that. For those of us with regular jobs, fansubbing is a portmanteau of “fan” and “subtitle” and hopefully it’s very simple to figure out from there, but I don’t know. But anyway, it’s a practice of fans independently getting their hands on a piece of foreign language media, translating it, and subtitling it. Usually to share with others who don’t speak the original language. It’s also illegal and, despite whatever information you might have on illegal things, the people who make the original work really really really don’t like it.

So why would supposedly passionate fans of a form of media modify it without the creator’s permission and distribute bootleg copies of it, essentially committing media piracy? Well, a lot of reasons all boil down to the fact that you just couldn’t get it anywhere else.

Anime in the late 80s and early 90s was pretty scarce. It was still unproven in the American market (and all over the world but that’s another podcast), so it was being licensed by only a select few small and kinda shady companies, which we’ll get into later, and they were very selective about what they would invest in. And on top of that, a lot of anime distributors were very confused why a country like America would even be interested in their work, which is an obstacle that would take years of negotiations and increasing international VHS and DVD sales to overcome, and it still persists on some level even now. In the end, it was just a textbook case of demand outstripping the supply, so much so that fans went through all this trouble despite fansubbing being, as we’ll soon learn, a very big pain in the ass.

[Lofi music]

In the early 90s the technology for burning subtitles onto a VHS or laserdisc was prohibitively expensive, so most fansubbing groups rose out of college anime clubs because universities at the time had the highest concentration of both anime fans and expensive and incredibly specific technology.

Sevakis: “In order to make a fansub you had to have a device called a genlock which actually would pass the video signal through the computer and overlay graphics on top of it. It would like key out one of the 16 colors that the computer was displaying and that would be replaced with whatever the video signal was under it.”

If you didn’t have convenient access to a Commodore Amiga and a Genlock, the two would put you back somewhere to the tune of $3,000.00 the equivalent of about $5,500.00 in 2019 dollars. So it was a very difficult hobby to get into unless you worked in the audio visual industry, were attending a well-funded college, or had fuck you money and a lot of free time, which not many people had.

Fortunately the software was free. The industry standard was called JACOsub, and obviously JACO stands for Japanese Animation Club of Orlando. [laugh] That’s obvious, duh. Because it was developed by anime fans for the specific purpose of fansubbing anime. Because who would’ve thought that nerds also knew their way around computers?

Now assuming you could get your hands on the hardware AND that obscure bit of software you still needed to get the anime itself and, usually, somebody willing to translate it for you. The groups that distributed the fansubs weren’t necessarily the same people translating them, and sourcing the anime itself was its own struggle. So a lot of groups just made copies from hobbyists who translated the anime and either had connections in Japan, maybe a member of the US military stationed in Japan who taped the anime as it appeared on television, or, if you wanted the high quality stuff, they ordered official laserdiscs from services like CDJapan, personally swallowing the cost of $80 per disc plus expensive international shipping before sending it downstream.

From there the group would burn the subtitles onto the video using the aforementioned equipment and using JACOsub, one poor soul would timestamp each line individually by just hitting the spacebar every time a character started talking. That whole process created the Master Copy, which would go into a VCR that networked to a daisy chain of VHS decks that would copy the subtitled anime en masse for distribution, which is a lot.

So how did your average anime fan get their hands on one of those bootleg tapes?

Well, you would send a letter. Which, if you don’t know what a letter is, a letter is kind of like an email, that you would send to your wife during wartime. It could take days or even weeks to arrive, and this is not important, but your wife would ultimately reveal that she had found a new lover. But I digress.

Before the internet became widely available, anime piracy existed entirely in-person or through the US postal service. There were two popular methods for requesting videos. One was mailing in a hand written letter to a fansub group’s PO Box with your requested series along with a money order to the tune of $6 dollars per VHS at 4 episodes per tape, which when you do the math is… how much is that? I don’t even, you guys have calculators, you can do it.

As nice as that sounds for the distributors, that $6 really only covered the costs of the tape itself and return postage. Ultimately, they were kinda doing it for themselves and distribution duty just came by virtue of being the only ones with access. Alternatively you could mail in your own VHS via self-addressed stamped envelope to cover the cost of the media and postage but a lot of groups weren’t really fans of that method… because it sucked. It sucked a lot.

Sevakis: “Those were a nightmare, because people would send in cheap and used tapes that would gum up the VCRs, they would eat the tapes. If tapes got mixed up, it was a disaster. There wouldn’t be a backlog because you couldn’t run them in tandem, you had to run off each copy one at a time.”

Despite the obstacles, some of these groups developed sophisticated distribution networks, even stockpiling popular series like Escaflowne in anticipation of multiple orders.

[“Vision of Escaflowne,” opening of Escaflowne, plays]

But even with all these organized efforts, there were so few people in the industry and such high demand, that fulfilling orders sometimes took up to a year. Because you could just do that. Imagine mailing out a nicely written letter along with $6 per tape and waiting a fucking YEAR for one show to come in the mail. ONE show.

As time went on, fansubbing networks continued to grow more sophisticated, connecting with cheap wholesale distributors to lighten their load, copying tapes, and even finding unique branding opportunities...

Sevakis: “Kodacha tapes were well known because- I was in Detroit at the time and not too far from us was a custom tape manufacturer that would custom spool VHS tapes for us, really high quality stuff, and they would do a foil stamp of our logo on the shutter of the tape. Also, they had a cancelled order of these purple tapes that were supposed to be used for Barney and Friends. So they were purple, and we’re just like ‘actually, these are really durable, we’ll take them!’ And that became known as the Purple Barney Tapes, and that became synonymous with Kodacha Anime.”

All of this still took a lot of time. One group could be working on several anime at once and the process took a few hours per episode, and that’s assuming they already had a translation ready. Combine that with the release schedule of most of the anime they were working on and you’re looking at a part-time job running projects that take literal years to complete. It’s one of those things that make you think maybe anime wasn’t worth it. Maybe it was a mistake. Maybe we fucked up. I don’t know.

The craziest thing was this growing network run by passionate fans turned amateur translators, AV techs, and distributors operated essentially on word of mouth. Most fansubbers got into the “industry” through high school or college anime clubs and their… technically I guess you can call them customers? Were friends and then friends of friends, or friends of friends of friends. You just had to know a guy who knew a guy. That’s kinda how it works.

Then, like most things, the internet changed that. By a lot. In the late 90s webrings, which are groups of websites that mutually linked to one another, before Google started collecting all of our personal information, began to form which changed the game when it came to visibility. Where before you could only look for rare anime publications or go by word of mouth to discover new shows, it became a lot easier to just find fansites with a ton of recommendations and it usually wasn’t much harder to find someone who could get those anime to you. Between those and mailing lists, soon requesting your VHS anime became a digital affair and anime communities started to grow around these sources of illicit videos. Maybe illicit isn’t the right word. I guess technically some are illicit. I don’t know, but I think Illegal maybe is the word I’m looking for. But that’s not the point.

As the internet became a greater part of the fansubbing scene, pretty much exactly what you think would happen, happened. There was a lot of drama. This was a unique period in fansub history where the complexity of distribution and fan communities were becoming decentralized but lone, anonymous individuals could still have a huge impact on the community. And one of these people was Karen, who’s sole operator of a fansubbing group called Tomodachi anime, and perhaps the person who single-handedly popularized shoujo anime in America.

For the uninitiated, shoujo is a Japanese word that literally translates to “girl,” specifically young women usually between the ages of 7-18. It’s also the term for that targeted demographic in manga and anime marketing speak. Unfortunately, they’re not that creative on the marketing side. I’m sorry, I don’t know what to tell you.

In the mid-90s anime was starting to gain traction in the US but almost exclusively the shonen, or “young boy,” and “seinen,” or older male, variety. To say anime’s audience of young women was underserved during this period (and still kinda now) is a huge understatement.

And before the shoujo audience was being served by literally anyone in the US, Tomodachi made a name for itself with Marmalade Boy, a romantic comedy based on a manga in Sueisha’s Ribon magazine.

[Marmalade Boy opening plays]

It follows the budding love between Miki Koishikawa and Yuu Matsura, two high school students whose parents, each unhappy with their marriages, agree to swap spouses. Which… maybe sounds familiar. There’s a show called “Wife Swap” in America. Okay. The comedy-heavy series had huge cross audience appeal among the fansub audience, while another shoujo manga turned anime titled Fushigi Yuugi, may have been the first true isekai mega-hit.

[Fushigi Yuugi opening plays]

And if you don’t know, “isekai” is another Japanese term that translates literally to “another world,” and it’s become one of the leading genres in anime, second only to shonen anime like Dragon Ball Z, My Hero Academia, and Naruto. In the present day it serves as a genre for escapism or male power fantasy for its predominantly male audience, but its origins, like Fushigi Yuugi have much more sophisticated roots in stories written by and for women marking important coming of age moments or serving as allegory for, or escapism from, the extremely restrictive roles women are expected to play in Japanese society.

Anyway, Fushigi Yuugi blew up, the show had a rabid following, but Karen was what you might call an auteur fansubber, who personally sat down with her translator to discuss lines and used a variety of subtitle fonts made possible by recent advances in subtitling technology. And they maybe looked nice, but a lot of fans complained that they were hard to read. It’s a reasonable complaint.

But In the surrounding drama another group picked up Karen’s translations and made their own copies in a more standardized font. But Karen was upset that her work was being changed without her permission, and her objections turned into a massive discourse about creative ownership over uh, stolen property. So you can see how it was complicated. This would ultimately lead to Karen retiring from the scene entirely. Just imagine how terrible you have to be as a fandom to not only force the one woman out of the job of fansubbing, but to push women out of a genre entirely. How did they even do that? It just seems… hard.

[Lofi music]

Technology continued to improve, like it does, and a freeware application called Substation alpha, the precursor to the software Aegissub that is still used to this day by fansubbers, became available and hugely simplified the process of subtitling anime. But these new powerful computers could not only edit better than the old genlock systems, they could also produce videos in an entirely different format: digital files that were roughly the same quality as VHS tapes.

The transition from analog to digital marked a huge shift in fansubbing. As noted, practitioners had been early adopters of the internet, participating in anime focused webrings and mailing lists to coordinate distribution, but once internet speeds and computer technology advanced to the point where anime could be distributed entirely online, things changed, a lot, because the medium of VHS was inexorably linked to the fansubbers “code of honor.”

Sevakis: “Ah, yeah, the code of honor. So the number one thing was that this was by fans and for fans, so nobody was supposed to make a profit off of these. That was first and foremost. Fansubs were meant to supplement what was available legally, they were not meant to replace what was available legally. And everyone was supposed to support, ideally, everyone who had the fansubs, if a show came out commercially, they were supposed to delete their fansubs or record over them or trash the tapes or whatever and buy the legal copies. Some people did that, some people didn’t, and to be honest the commercial subtitled releases weren’t really that much better in that era. In fact, some of them were demonstrably worse. So I don’t know how often that happened, but people worked really hard to not make a profit at that point, which you know, it’s really easy to not make a profit in the anime business anyway. That was number one; number two was to do everything you could to keep these tapes out of the hands of people who did sell them for profit. And there was a huge problem back then with what we called ‘grey area fansubbers’ and these were known as- the worst one was known as SBaldRick, and he went by a couple of other names. These were fansubs that were basically meant to be copied and sold at conventions. ComicCons often had this one creepy guy with a booth and a bunch of tapes in clam shell cases with really badly colored Xerox’d labels, and so we actually put on the video ‘by fans, for fans, not for sale or rent,’ and we did whatever else we could without screwing up the video too much, because ultimate there was nothing we could do if someone wanted to sell one of these for profit except we’d try very hard not to let them get our tapes.”

By the end of the VHS era, even turning zero profit and often losing money on these ventures, a lot of fansubbing groups were already becoming uncomfortable with the scale of their distribution. But they held on to one fact about the medium they worked with.

Sevakis: “But digital fansubbing was a whole nother ball of wax. That’s when we lost a LOT of VHS era fansubbers, a lot of them just bowed out right then and there.”

Every time they copied a fansub it degraded the quality of the product. Really, every time you watched a VHS tape, it would degrade the recording. The products they were making wouldn’t last very long, which gave sort of an ephemeral quality to the work they were producing, but that fact started to break down in the digital era. Video files could withstand the test of time, which you may know if you’ve ever posted anything on the internet, and were more easily duplicated and impossible to keep out of the hands of bad actors. Once a fansub was in circulation, not even its creators could stop it from being shared forever.

Along with the shift in technology that maybe not a lot of the old guard wanted to adopt, most of the early fansubbers hung up their hats and basically disappeared as a new younger “digi-subber” generation rose to replace them.

Justin was among the many who stepped back, but later became one of the rare cases who returned to find legitimate work in the anime industry on some realy “Catch Me If You Can” shit. Taking the expertise he developed from his fansubbing days, he now remasters classic anime with Discotek, sometimes working officially on the same anime he was illegally fansubbing over 20 years ago.”

Considering the size of the anime industry in the US today, it’s really surprising that so few people made it into the proper industry. Anime was booming in the early 2000s, and with it a growing need for passionate translators, editors, and typesetters. And this is speculation, but it may have been because so many of them already had established careers. Fansubbing wasn’t cheap and translating projects could last years, so maybe some of them took it as a sign to step back and join the rest of the fandom when they started to second guess their hobby.

Justin even speaks to a certain sense of intimacy in the fandom that was lost in this age...

Sevakis: “Even though you might never meet someone in the flesh in distribution, you got a handwritten letter, you had to get a hand filled out money order, people had to take the time to put a stamp on an envelope. Once it became something that you could request from a bot on IRC, you were just a number. It wasn’t the same thing.”

Whether you liked it or not, IRC and Kazaa represented a golden age of accessibility for anime fans, but the added anonymity would bring with it a lot of new problems that would foreshadow what became known as the dark ages of fansubbing. The era of Anime Junkies.

Emerging in the IRC era as a monolith that controlled a huge majority of the fansub market, Anime Junkies was almost the singular group that most people looked to to get their fansubs, and that type of absolute power was destined to corrupt absolutely. As you have seen on T-Shirts.

As the biggest name in the fansubbing game, Anime Junkies were free to take a lot of liberties with every part of their process. They started tossing inside jokes and bizarre translator notes into their subtitles, and soon they started blurring out the credits in anime openings and endings to include their team handles and the individual fansubbing tasks they performed, which is kinda fucked up. Then they just started outright mistranslating dialogue, most notoriously rewriting a line in Ghost in The Shell Stand Alone Complex describing recent kidnappings as “Mass Naked Child Events.” I- [sigh] Maybe this is just me, but I personally would not want those words on my hands, at all. Just saying them here feels kinda fucked up. I don’t know if I would add that to a thing that I was working on, necessarily.

But anyway, remember that whole thing about pulling anime once they were officially licensed? Well most companies in the industry were aware of that practice, and one such distributor called Urban Vision wrote a very politely worded email to Anime Junkies claiming they had acquired licenses to Ninja Scroll and asking them to stop hosting downloads of the anime, because that’s just kind of how the early 2000s anime industry worked. Anime Junkies replied with the following, which I will do in my best impression of them and what they sound like:

Quote: “Leave fansubs to fans or do it for free yourselves. All you’re doing is getting rich off a series we helped make popular.” Cool.

Quote: “Who the fuck are you anyways to buy a series we were doing?” Seems like a lot. Seems very intense.

Another quote: “You knew we were subbing, you know people fansub... So why the fuck did you start a DVD company?” Because people start companies?

And final quote: “Rot in Hell” That one just seems unnecessary.

Depending on where you stand in the debate on the ethics of fansubs, those words may or may not resonate with you, but a lot of the community did not approve of that attack on Urban Vision, and just about anyone who interacted with Anime Junkies was kind of tired of their bullshit at this point. The straw that finally broke the camel’s back came when they started ransoming episodes of anime, refusing to release them until arbitrary numbers of new IRC members were met.

Increasing drama surrounding Anime Junkies eventually lead to a new fracturing of fansubbing groups as individuals with the means either splintered off from Anime Junkies or formed new groups entirely to compete with the infamous organization. That, along with even more decentralized hosting resulting from the rise of Bittorrent in 2003 meant it was even more difficult for one single group to control the content.

Nowadays a lot of the groups that rose from that fracture are still in operation but, despite the prevalence of pirated anime in the present, fansubbing itself has been on the decline ever since. The 2000s saw a lot of tension between fan communities and distributors, as Dragonball Z and especially the Pokemon boom made anime seem profitable again.

Anime licenses were getting bought up and fansubs were being made less out of necessity, but either in response to low quality subs released by distributors, or poor adherence to release schedules. Quite simply fansubbers put anime out faster… or at the very least they weren’t replacing Sanji’s cigarette with lollipops and all the surprising number of guns in Yu-Gi-Oh! With pointing fingers. There’s a LOT of guns in Yu-Gi-Oh!, did you know that? I had no idea.

Then in 2006 came Crunchyroll, which at the time was a… it was not what it is today, I will say that. It essentially served as an illegal anime YouTube, having hosted illegal fansubs for at least the first three years of its existence. That image started to dissolve when it received an investment of $4 million from a venture capital firm, and a year later legitimate licenses to host anime including Naruto, which marked Crunchyroll’s transition into the AT&T owned, legitimate anime licenser and publisher it is today. Its big accomplishment was proving to Japanese licensors the importance of simulcasting anime and driving the entire industry (at least until about 2 years ago) toward closing the window between the Japanese release and the US release of anime.

Now, with anime streaming services putting out anime within an hour of the original Japanese airing time and with the industry’s standards having shifted toward direct translation over localization, the need for fansubs had effectively dried up. Availability, speed, and quality had all outpaced fansubbers private efforts, and only certain niche series or anime from platforms that push back release dates still offer opportunities for fansubs to provide any real service. Pirates continue their technological advancement to offer their own aggregator streaming sites, but these days most of them source their anime directly from the official licensor rather than from fansubbing sites, often leaving the service’s branded bumper untouched, so is it really illegal? Yeah... yeah, it is.

So what is fansubbing even good for anymore? I don’t know!

Sevakis: “Back in the 80s, Suntory, the Japanese whiskey and beer company, they had a cute Sanrio-esque blue penguin mascot. And they made somebody and some point, I wish I knew the full story of this, decided ‘hey, let’s make a movie fo the cute, blue Suntory penguin. But wait a minute, our audience is middle-aged guys, so what do we do with this?’ Somebody made a movie with these little, cute, blue penguins and it is a deadly serious tale about the Vietnam war and PTSD. The first 20 minutes actually takes place in the Vietnam war and the rest is like a badly shell shocked soldier coming back and trying to adjust to American life.

[“A Tale of Happiness,” from A Penguin’s Memory plays]

Sevakis: “Except EVERYONE is a little, blue penguin! So the fact that this movie even exists is insane. I was looking at it and I was like ‘god, can we- maybe Discotek can license this?’ I passed it along to Selby at Discotek, and he was just like ‘the owner of this is Suntory? The whiskey company? Who would I even talk to at a whiskey company?’ So… what do you do with that? A fansub group restored it. It’s available online! Somebody uploaded it to YouTube, and now it lives again.There is no possible way that movie could’ve lived again a legal way.”

Sevakis: “The only fansubs I really take any interest in are of the really, really obscure stuff. And a lot of really old anime, nobody even knows who owns them anymore. And even if a company like Discotek was to go in and try to license something, we’ve been told, quite regularly, ‘we don’t know who owns that, sorry. We can’t help you.’ And so those shows are just in limbo, forever, and unless somebody preserves them, they’re just lost to the sands of time. I still have all the respect in the world for the fansub groups that are preserving those shows, because it’s simply not going to happen any other way. There is no right way of fixing those, because the right way of making those available just doesn’t exist. So what are we supposed to do? Let them die? Let them fade away? That’s not a good option. And I think those fansubs are in that old school spirit of nerds helping nerds, and that’s something I can get behind.”

The 80s was a tumultuous time in Japan with companies rising, falling, and restructuring daily. Even companies that survived mostly intact have completely lost track of who exactly owns the licenses to series they worked on. So these anime exist in a limbo where it’s impossible to tell who, if anyone, owns the license and established contracts predate even the idea of streaming media. So basically no one knows who owns them. Maybe nobody owns them anymore, I don’t know. They exist in a void where there is no one to license them from, so they’re just kind of fair game? Maybe? Or maybe not. If you’re familiar with a similar controversy around emulation in gaming, there is an entire history that stands to be lost if no efforts are made to preserve the medium and fracturing licenses can present a real obstacle toward that task. For these pieces in particular, there’s nowhere to turn for an English (or sometimes even Japanese) speaking audience except for unofficial sources.

Legally it’s about as hairy as a subject can get, but at its heart fansubbing has always been a labor of love.

Passionate fans spending their valuable time and often their own money to make sure that others can enjoy the entertainment that’s so meaningful to them. Their contributions to popularizing anime in the 80s and 90s is pretty undisputable, regardless of the legality, and for that they deserve their due respect. The direct influence they had on anime’s presence in this country drove the industry in a very clear way that could never have happened organically, especially if American distributors were left entirely unchecked over the years. It’s hard to imagine what anime on Netflix would even look like if we had continued to allow American producers to impose their own will on Japanese products without really knowing what they were working with, which brings us to the subject of our next episode: Why does everyone seem to hate Harmony Gold so much?

[Lofi music]

Thank you for listening to Anime In America, presented by Crunchyroll. If you enjoyed this, please check out Crunchyroll.com/animeinamerica to watch the shows mentioned. The best part is you can do so, for free, with ads. Wow. Free anime.

Special thanks to Justin Sevakis from Discotek for sharing his stories, and you’ve heard it before, but please leave us a review and rate us so more people can discover the show, or just share it with a friend.

This episode is hosted by me, Yedoye Travis, and you can find me on social media at ProfessorDoye on Instagram and @YedoyeOT on Twitter. This episode was researched and written by Peter Fobian, edited by Chris Lightbody, and produced by me, Braith Miller, Peter Fobian, and Jesse Gouldsbury.

Thanks! Aight.

SOURCES:

https://github.com/bibanon/bibanon/wiki/The-People's-History-of-Fansubs

https://honeysanime.com/editorial-tuesday-how-to-anime-fansub/

Anime Junkies

http://shii.bibanon.org/shii.org/knows/Fansubbing.html

Their Letter to Urban Vision

https://www.animenewsnetwork.com/editorial/2003-06-08/2

Fansubber AMA

https://www.reddit.com/r/IAmA/comments/168myn/iama_an_anime_fansubber_for_7_years_and_still/

https://animesuperhero.com/forums/threads/animejunkies-controversy.3357411/

By: [email protected]

#Anime #News #Latest in Anime News by Crunchyroll!

0 notes

johnwathen21 · 6 years ago

Text

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242

youtube

Click on the video above to watch Episode 242 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Alright, well hangouts are still here. We are going to be live on hangouts with Hump Day hangouts Episode 242. Yeah, we’re just gonna, we’re going to switch to tin cans and strings and how.

Hernan: There you go.

Adam: Well, with that, thanks for being here, and we’re going to jump right into it and just say, first of all, thanks for watching Hump Day Hangouts. Whether you’re catching this as a replay, whether you are joining us live, if you are live, go ahead. If you got any questions, pop them on the page. Say hello. Help post your favorite GIF. Do whatever you want to do. Let me take that back. Don’t do whatever you want to do. At least like PG 13 maybe.

Bradley: At least keep it relevant.

Adam: Yeah, well, real quick. Let’s go down the line. Say hello to everybody. We got everybody here today. I think Chris is hanging out so he doesn’t die of heat exhaustion. But so we’ll start with him before he passes out. How are you doing Chris?

Chris: Yeah, then good. had to move forward to the seller because like I don’t know the heat wave is like quite unbearable for me. I still don’t know why people love summer that much. More of a person. Yeah, rest. Life is good. Otherwise.

Adam: Coco Hernan, How about yourself? You’re kind of the opposite, right?

Hernan: Yeah, dude, I’m freezing my ass. But on the good note. I think that if I’m the Hangout goes away. We can do like you porn type of streaming, you know, and embed that in the page. Now I’m pretty cool. Yeah. Anyways, I’m great. Dude. I’m awesome. I’m just really looking forward to POFU Live 2019. That’s coming. He’s coming in hot. We had a really cool. We had a really cool event last year. And we are going to make it cooler this year. So it’s going to be pretty cool. So

Adam: yeah, definitely. We’re going to talk some more about that. But if you’re not sure what it is, one, stay tuned. And then secondly, go over to pokey live.com which will actually work now I got the domain resolve so you can actually they type in hopefully live and get there. So go check that out. Marco, How about yourself? How are you doing, man?

Marco: What’s up, man? Just to get the question out of the way. Our Hump Day hangouts going away?

Adam: No, oh,

Bradley: no. No.

Marco: Before we get asked 1000 times on be the first person to ask it. I’ll be done with Hump Day hangout on my watch. Just making sure I took

Bradley: I took off last week because I had a meeting that I couldn’t get out of. And I feel I felt like something was missing the entire damn week because this is Episode 242. And this is only the second episode I’ve missed out of 242. And so it’s you know, it’s Wednesday’s aren’t the same without Hump Day Hangout. So no, we’re not taking them away. We’re just saying that Hangouts On Air is going away. So we’re going to have to figure out a new way to stream and answer questions, which is fine. We’ll adapt. We always do.

Marco: Yeah. Anyway. Life’s good. Costa Rica is good. the weather’s good. Have a nice little earthquake last night. 66263 woke me up at around one-two in the morning. You know, shaken and bacon. But otherwise? Things are good.

Adam: That’s good. I’m glad you guys are all right. That’s getting up there. That’s not a tiny one.

Marco: Now I was off on the coast. No worries.

Adam: Good deal. Bradley, you. You’re still with us too I guess weather and everything treating your it.

Bradley: Everything’s good man. Life is good. Can’t complain. A lot of good things going on. Right now. We’re doing some pretty cool stuff in the mastermind, which by the way, guys, we have a mastermind webinar tomorrow, we’ll be covering some stuff in there. I’m also starting a small group training inside the mastermind for some select members that it’s going to be really cool for they’re going to be kind of learning the new business model that I’m into. Because it’s so lucrative. So that’s a lot of fun. Just got a lot of exciting stuff going on right now. Oh, do want to talk about something else though. GMBs are certainly on a rampage. Google is on a rampage right now suspending shit, that’s even 100% legit for no reason. I actually had my first client site or GMB suspended just two days ago for doing nothing other than uploading a photo. And it was dumb. It was just it’s stupid. And I’ve got it in the reinstatement request going on. And they sent a message back to said originally that they’ll you know, reply within 24 hours. Then within 24 hours, I got a follow-up reply that said we have a huge backlog of reconsideration, reinstatement requests that we’re trying to work through, and it will be we’re backlogged up to three or two to three weeks. So my clients pissed, but he understands I didn’t do anything. You know, it’s spammy. It’s just, it’s just Google My Business is broken right now, guys. So now we have to switch strategies up, I would recommend staying out of them as much as possible, try not to edit them at all, if possible, until they get their shit together. It’s just, it’s a bloodbath out there right now. So just keep that in mind. So I didn’t want to give that update. We gotta shift our strategy to adapt with whatever, whatever comes. And this is, um, this is not a very good time for Google My Business stuff for sure.

Adam: Cool. Yeah. There are more questions about that, too. If anyone watching has some questions, go ahead and pop that in there. I mean, obviously, it’s a big topic we’ve been covering. It’s a great way to conduct lead gen like we’ve been talking about. And just because this is happening doesn’t mean this is the way it’s always going to be things change, just like it became, you know, a great tool to use and it may swing back that way. So real quick to just want to say if you’re new to Semantic Mastery, thanks for joining us for Hump Day Hangouts. Again, whether you’re live or watching the replay. If you’re here, you’re in the right place, you can always go to https://www.semanticmastery.com/hdquestions and ask your questions ahead of time, in case you can’t watch it live. So each week, you can pop those on there will answer them or point you in the right direction. If we can’t get you a specific answer. Other than that, though, the next thing people ask us is, you know, hey, where should I start with Semantic Mastery besides coming home to hang out What should I do? Go get the Battle Plan, go to https://www.battleplan.semanticmastery.com and if you’re ready to move on from that, take things up a few notches come join our MasterMind, alright, if you’re looking to form a strong network, if you’re looking to either start or grow your own digital marketing agency or if you’re a business owner that wants to grow it as well that I’ll also comprise a number of our members. Come check out the mastermind https://www.mastermind.semanticmastery.com. You can find out more about that. And then if you’re looking for Done For You services like syndication networks, RYS drive stacks, links, embeds all that good stuff, go to mgyb.co for your premium done for you SEO services. And last but not least, hook us up, subscribe to the YouTube channel. If you guys are over there, you’re watching clips or whatever, just check, just click the subscribe button. Stay update helps us and helps us stay on top of important questions whether it’s SEO, its other digital marketing questions, funnels, Facebook ads, whatever it is that’s going on, we put out a ton of content and we love that people watch it. So help us out and subscribe over there.

POFU Live 2019 Guests

So real quick, we mentioned POFU Live, I want to touch base on this real quick for everyone. We just tomorrow or for if you’re a subscriber, you’re going to see an email about that. And I just wanted to talk real quick because we just got that up and running. We’re just starting ticket sales mastermind members got the first crack at getting their tickets. And we’ve got two out of the three speakers that we can announce there on the page. So it’s no secret if you go there, but I wanted to touch base on this. Jeffrey Smith is going to be joining us again. All right. He was Yeah, absolutely. Yeah, so he’s going to be joining us again, really pumped to have Jeffrey back. He joined us last year for the first POFU Live gave a killer talk. He was a blast. He was there all weekend, hanging out talking to people dropping some bombs and some great gold nuggets, there are some information. And he’s going to be coming back and doing it again. So really looking forward to that. And then Adam Benjamin is not only a because he’s got a great first name. But also He’s the founder of Brain Hickey, this guy is a killer copywriter. He’s got a lot of real-world experience dealing with clients both at scale and with high ticket, high-end clients, tons of information, tons of knowledge he’s going to share. So looking forward to having him he’s a Colorado local. So he’s going to come down and help us in Denver and be pitching in and dropping some knowledge there too. And then we are going to have potentially a third and maybe even a fourth guest speaker who we will be announcing in the coming days. But the reason I bring this up to you is if you want to go to poker, you live in Denver and October 11 12th and 13th of this year, you’re going to want to get your tickets in the next week or two, shortly after the Fourth of July week, the prices are going to be going up, we want to offer you an early bird discount. It’s our way of saying thank you if you get the tickets now helps us plan accordingly. And we can do this a lot easier. So as again, our way of saying thank you is we offer you a lower price for that. But as soon as that’s over, prices are going to go up. There’s no you know, special offers coming. There’s no you know, last-minute sale, anything like that.

Bradley: Yeah, the way just quickly to clarify, our events are not pitched fest guys, it’s not like you’re going to come to our event, we’re going to pitch you additional training and products and the speakers are going to be pitching training and products. It’s not how it works with it’s a training event. You know, if you want to reach out to any of them afterward, and you know, pursue what they have available, that’s perfectly fine. It’s up to you. But it’s not about that it’s about training. It’s going to be a really good event. You know, we talked about holistic business building, right. So it’s not just about SEO or this or that it’s about the overall building a business, scaling a business, sustaining a business, all of that. So again, we would highly recommend if anybody’s interested to Get your tickets now because it’s going to go up after the Fourth of July ish area timeframe. So now would be a good time to get them at their lowest price.

Adam: Definitely. And I mean, I will just say to it’s a good time, you know, you can go These are real people on the pages, the real attendees from last year, you know, we can tell you about it. And if you have questions, feel free to contact us at [email protected] will answer them. Or you can ask them here on Hump Day Hangouts. But you can go and see what other people had to say about the event. You know, a lot of really good points, people got a lot out of it and a lot out of each other the networking that happened there, just like being in the mastermind, a lot of the power comes from the people you meet there the connections, you meet the ideas that are generated in that kind of smaller group setting. So really looking forward to doing that again, and narrowing down the list for the VIP day. That last time was a blast, we did a kr a chartered brewery tour in Washington, DC. And this year, we’re going to be in Denver. So I’m looking at something else I’ve got it narrowed down to a couple but I think it’s going to be just as fun. It’s a good way to get to meet everybody, relax, to have fun, get introduced, get up speed and then hit the ground running the next day for the main event.

Press Release Advantage Webinar

Bradley: Sweet. Yeah. Are we going to let’s talk briefly about the press advantage webinar? If we can,

Adam: Oh, definitely. Yeah, you want to fill people in case they missed that brother.

Bradley: Okay, uh, if you guys didn’t see it on Monday, we had Jeremy, the developer or one of the codeveloper of press advantage on and you guys know, we been pitching or using press advantage I have been for many years actually. But we did a promotion for press advantage when they when he kind of relaunched it as two dot o at the end of September last year. And so we’re talking, you know, eight months ago, and he was gracious enough to come on on Monday to open up a very, very good offer. Again, for people that want to subscribe have their own subscription to press the advantage, which there were two different levels, there’s one level which is three done for your press. So written for you press releases on a monthly basis for 350 bucks, which gives you the ability to have an organization page, which, if you followed any of our training, that is an integral part of what we do, we use that organization page as a very powerful tier one property branded property. Very, very powerful. And a lot of things that you can do with it are powerful as well. Then there’s the other offer, which was amazing that he swore up and down, he wouldn’t open up again, the previous time that he in September when we did the webinar, but I did twist his arm and he opened it up again. And that was for 497 a month you get six written for you press releases and unlimited, write them, write it yourself, press releases, or submit yourself. But here’s the catch that I mean, there’s no catch. But you can buy additional press release writing services from press advantage for 50 bucks. So essentially, you get six for 497 a month. And then you can buy each additional one for 50 bucks, or you can go out and get your own writer and all that. But I’m telling you the best and most efficient way to run it is to just use the writers. And anyway, we did a webinar with him and ended up going two hours. Again, there’s a lot of new and additional features that have been implemented since September when we did it the first time. And so we cover all here, he covers all of that. And I you know, I comment along in the webinar, if you want to watch it. Otherwise, just skip to the end or, you know, go to the sales page or the checkout page, I should say and subscribe. If you’re doing anything for your your own business, a light like a court press releases are incredibly powerful content marketing through press releases are incredibly powerful. So even if you’re your own business owner, as opposed to like an agency or a marketing consultant, using press releases, frequently and often is going to be very, very powerful for your business, we’ve seen it time and again. So I would say if even if you’re a business owner, or definitely if you’re a consultant or an agency that you should look at to get your own subscription, you can buy press releases from us at in our store, mgyb.co, and they’re one-off press releases for a very good price. And you still get the benefit of having that press release published, which drives a lot of links. It can get a lot of traffic and all that kind of stuff. But if you’re going to be doing volume, which you should be doing because they are so powerful, it should be an integral part of your content marketing strategy, you should have your own subscription period. And we stand by that statement. So it’s a great service, I highly recommend you go check it out. Check out the webinar if you want to see all of what it can do for you. Otherwise, just go straight to the checkout page and subscribe.

Bradley: Did you drop the link? Adam? I assume you did.

Adam: Yeah. Did the webinar replay page is on there. And I think we are good to go. Are there any other announcements? Yes. I don’t.

Bradley: I don’t have any. I’m ready for questions.

Marco: Yeah, I have a comment. Our shit works, period.

Bradley: Boom. All right, I’m taking the screen. Let’s do it.

Bradley: Okay, cool. We probably have some new listeners or watchers, viewers, audience members, whatever. Because I did a podcast with Tommy, Tommy Mellow has a podcast, which does handle a whole bunch of home service type contractors and got a really good response from that. And so anybody that’s here from Tommy mellows podcast, welcome. Come back, post off, you know, post questions here often about anything that has to do with your contracting businesses as far as marketing, getting better results, lead generation, that kind of stuff, we’re happy to answer them. And again, definitely, you know, engage with us, and we’ll try to help you out as much as we can.

How To Use Google My Business Page To Promote A Hardwood Floor And Staircase Renovation Business?

So Alright, so the first question I see comes from Scott n, and I’m assuming this may be one of them. I have a hardwood floor and staircase renovation business, my main point of interest is to learn how to best utilize the Google My Business Page to get the most out of the account. So that’s really good. Now, there are a few things that I would recommend, number one if you heard the beginning of this webinar, or today’s Hump Day Hangout right now is not really a good time to be doing a whole lot of editing of your Google My Business Page, right. So if you’ve got it already, and it’s running, that’s great. I would recommend that you really stick to just doing Google My Business posts or GMB posts right now, and not do a lot of editing of the page itself or the profile. because things are being suspended. Right now Google is on a rampage to eliminate spam listings, in part because of some high profile people running their mouth, to high profile publications and getting a lot of unnecessary attention to them. And so anyway, my point is, even if you’re a legit business owner, with a legitimate business with the physical location that you can verify, I recommend that you stay the hell out of it. As far as making edits to the actual profile, at least until Google fixes its itchy trigger finger so to speak, because right now, barely, I mean, for no rhyme or reason that I know of. You go in and you make an edit of any kind and boom, it can get it can be suspended. And it’s a crapshoot every time, right? You roll the dice every time because you never know what’s going to suspend the listing or not. And, as I mentioned before, their backlog for reinstatement requests are two to three weeks currently at the moment. So if it gets suspended, you’re going to be shut out, you know, dead in the water di Tw until you can get it reinstated if they’re going to be gracious enough to reinstate it. So that’s just the caveat, I want to you know, disclaim everything here with that, number one. Number two, it really one of the best things that you can do is to Google My Business posting, right, do that frequently and often. Look for the keywords that you want, or search queries that you want to get more traffic from. Also, look at the GMB insights. And you’ll see what kind of search queries are actually bringing your maps listing exposure, and start using those search queries that are relevant more often in posts. Okay, that’s really important. And in something else, we you know, we talked about our store mgyb.co. And just for anybody that doesn’t know what mg yc stands for, that makes Google your bitch. So mgyb.co is our store. If you go there, we’ve got some products that will help help you to actually really boost your Google My Business profile. As far as you know, getting better results from it. Number one would be a syndication network. Number two would be a drive stack. And we can know, we can offer assistance as to how to get the best use out of those. For people that don’t know, those of you that are not in the SEO industry. Some of that may seem foreign to you. But really, it’s not difficult, the concept is quite easy, I’m actually going to walk through a brief example of how you can gather the type of links that you would want to promote. So your profiles within a drive stack. Drive stacks are incredibly powerful, especially for Google My Business stuff or maps ranking. So I’m going to walk through that here in just a moment. But first, I just want to say, for your Google My Business Page, really again, I would stay out of trying to edit it right now. But I would take advantage of the Google My Business posting feature. Post often, post regularly, use the search queries or the keywords that you want to get traffic from. So for example, in this case, like it might be flooring, floor restoration or floor renovation or flooring, contractors or gills notice a lot of near me keywords. near me type search queries are driving a lot of traffic to maps. So flooring contractors near me flooring restoration near me variations of near me like nearby in my area close to me, that kind of stuff. So mix and match the keywords, the types of service keywords that you want to rank for, along with near me and variations of near me. Also, if you cover a wide surface area, you want to start including some of the locations that within your service area. So location names, do it be via city names, even neighborhoods, things like burrows, districts, things like that if you have different names that you can start to include. That’s why I said there’s really no way that you can do too many posts in my opinion. That’s really important and that as far as I know, is not getting GMB suspended. I haven’t had that happen from a post yet, but I have from doing editing the profile at all. That makes sense. Okay. Marco, do you want to comment on that while I pull up some examples?

Marco: No, no, I agree. Totally. I mean, we have the train Local GMB Pro, which could be the next step. In the process except in gi in local GMB Pro, we do tell you to go and make edits and all of these other things which you shouldn’t be doing when you submit it, especially if you have a real business, right? A real, whether it’s service area, brick, and mortar, whatever it is that you have, fill it out as thoroughly as you can right at the beginning before you send for that pin. So that you don’t have to go back and mess with it. Because it’s when you start going back and messing with it that you get into problems. So that the only change that I would recommend right now is if you’re doing some that’s legitimate. Do it right the first time get you to know, use the guidelines that we set up in local GMB Pro. But do it right the first time send for that pin, make sure all the information is correct. And then it’ll come back to you. It’s your business. And if something happens, you can always go back in and get that business reinstated. Right that GMB whereas others are the problem that they’re having. And why it is a problem, to begin with, is we were just spamming in and getting a ton of businesses that didn’t really exist. But if yours does that, then you right now, the second problem is Bradley mentioned is that you’re in a queue. And until they can get to you because of spammers like Bradley. You’re waiting for three four months and excuse me weeks. And right now, whatever it is that the summer businesses, right? Well, the summer businesses, like a pest control Tree Service, anything having to do with outdoors, are in the queue, and this is like the top of the season. So they’re moving a whole lot of money. And they shouldn’t be because they have legitimate businesses. So that’s the only thing that I would add.

Bradley: Yeah, that’s my client is an outdoor pest control company. And he’s, you know, this is the peak of their season. And it’s just, it’s just really shitty. And, you know, again, we didn’t do anything spammy or wrong, it just suspended, it’s dumb. Anyways, I’m going to use home remodeling as opposed to floor restoration only because I know this industry a bit better. So I’m going to use it just as a quick example, for those of you that are, we get questions all the time about how to how to order a drive stack within MGYB. And I’m going to cover that just briefly, guys, because I’m telling you, it’s one of the very most powerful things that you can possibly do. And you can get it 100% done for you on our store. And I say that because it’s absolute truth. I started a new business about two months ago, a brand new business. And all I have done is three press releases and a drive stack. That’s it, I haven’t even done anything else to it at all is a one-page website with a drive stack and three press releases. And I’m on the number three position for the state of Virginia for my very top keyword. So and that’s just and it’s been two months. So I’m telling you, it’s incredibly powerful, you’re going to see results if you use it. So my what I want to just walk through very quickly is just give an example here. So for home remodeling, Fairfax, I use Fairfax because I’m in a rural area called Cole pepper, there’s not a lot of activity around me, but Fairfax is a very busy area in Northern Virginia. So let’s just say that your business was Daniels design and remodeling general contractor. Well, what I would do is to figure out which URLs which links you want to include or submit when you order a drive stack. You know, if you’ve been following us, you know that we recommend getting a syndication network first, and then ordering and drive stack and including your syndication network URLs, profile URLs in the or the links that you submit when you purchase the drive set. So that’s the number. But if you’re just coming to us, and you don’t know what a syndication network is, well, we’ll cover that at a different time. We’re covering drive stacks right now. But what I would do is just go to Google and use another search for Google. In this case, I was just looking for a brand that I could use as an example. So I’m going to take Daniels design and remodeling as my example. Okay, so all I’m going to do is a copy. So let’s say whatever your company name is just go to Google, paste it in, and also pasting your phone number to so not just your name, but also paste in your phone number. Alright, so this is what we’re going to do, we’re going to say that this is your business, we’re going to do a quick Google search on your brand name and your phone number. And then what we’re going to do, and apparently they got some shitty Yelp reviews, but that’s probably because of Yelp filters out all the good ones, right unless you’re a paying advertiser. So what I would do is come in here, and I would just open up these links, all the links associated with your first two pages that are, you know, obviously that are relevant links to your business.

Bradley: I would just go through and over up every single one of those links, they’re also plugins that you can use guys that will that are called like link grabbers that will actually scrape all the links off a Google search page and put them into a text file or a notepad file. But you can do this manually, just go through and click right click, open Lincoln new tab, and then just go collect all of those links, put them into a notepad file, because that’s how you submit them inside our dashboard. Anyways, once you place your order, and go through the checkout process, then you go submit your order details. And what you can do is submit a text file with all the URLs that you want including in the drive stack. So that’s all you do, I’m not going to go through this guys, you understand the point, just go through the top two pages, select all of your URLs that you want to be included in the drive stack, and put them into a text file, save it and then upload that text file as your target URL or for the order. Right, then the same thing goes for keywords. for keywords, you’re going to want to take your top level keywords that you know, including your brand name, and use those as the keywords, create a nice little text file with your keywords in there. So your top level service products and or services, some of the location names that you want to include. Also your brand name, use, make sure that that’s included in your keyword list and upload that. And then our team will go out and build you a very, very, very powerful drive stack, which are Google Drive properties that are going to be branded and themed and have your profile URL, or excuse me, your profile logo, your logo as the profile image, your header images, it’s just going to be a very, very powerful thing. And now that becomes your insulator, your SEO firewall, all of the other stuff that you can do an SEO that we would never recommend you do directly to your money site, you can now due to the drive stack, and the drive stack pushes all of that relevance back to your money site will help in your maps listing. And we’ll help you to rank that makes sense. So that’s a quick down and dirty way to figure out how to get the URL was that you’re going to submit is just go to Google use Google to tell you and just go through the top two pages. That’s all you need. What are the most powerful or authoritative branded profiles or citations in this case that Google thinks for that particular brand your brand, right, so put your brand name in your business, your phone number and click Search. just collect all the URLs from the top two pages, put them into a text file, save them, then work on your keyword lists. Again, you can find out the keywords that are bringing your traffic through your GMB insights and just select the relevant keywords. And then also if you have some search queries that you desire more traffic from add those in as well. Mark, do you want to comment on that before I move on?

Marco: Yeah, the only thing that I would add to this is that they do get a spreadsheet when they order that their syndication network. Those should also be included.

Bradley: That’s correct. And I said step one should be a syndication network but for those people are coming to us from the podcast. I just wanted to talk about the drive stacks first networks maybe we’ll cover that the beginning of next webinar. But that’s correct. Alright, so anyways, welcome Scott Scott Walker says I guess he’s asking where he’s at. Okay, cool.

What URL Do You Use In The Press Release When Boosting The Rank Of A GMB Listing?

And thanks, guys. given us a shout out Gordon says, Hey, guys, thanks again for your hump day out. Hump Day help, as usual, greatly appreciated it. Thank you, Gordon. He says this may be a dumb question, but I’ll ask anyway. When using a press release for boosting the rank of A GMB listing, is the URL that you use? Is it backlink in the PR the same as the one that you get by going to the GMB dashboard and clicking the Info tab and going to view on search or view on maps? Or is this something else? Yes. That’s the link that we suggest. I’ve shown a kind of a funky way to get that URL in the past. If you go into your info tab, and you right click on the view on maps, and copy link address or right click copy link address and paste it into a notepad file. It’s going to be an HTTPS www.google.com slash maps, question mark. See ID equals and then that’s going to be a string of numbers. And that’s the maps URL. But that’s actually a 302 redirect to the final, the correct URL for maps, which is instead of, excuse me, it’s going to be that this is what it’s going to look like. I’m just going to give you an example real quick. So it’s going to be maps google.com, forward slash maps, question mark, see ID equals and then it’s going to be a string of numbers, right? It’s going to be several numbers, something like that. Right. That’s what Google is going to give you. When you right click view on the view on maps and copy link address. All you want to do though because if you put that in a redirect checker, you’re going to see that it actually redirects with a 302 to this. That’s it, it doesn’t change anything except that it changes that map subdomain to dub dub dub. And now that’s the URL that you want to use right there. Right. And what happens is, when you actually take that URL and check it in a redirect checker, it’s going to say test, okay, there’ll be a 200. htm, code 200, which says test, okay. But if you actually go to view that URL in your address bar, like paste and go, it will, once the page loads, it actually switches to that really long, stupid, ugly URL that maps gives you when you’re viewing your map in the browser. Does that make sense? So again, it’s a straight URL, and that’s the best URL to use. So you can get it that way. By the way, by going in and getting it from your GMB dashboard. Right click, go to the Info tab, right click view on maps, and then copy link address the other way which one of our mastermind members shared this with us is to go to standby I’m looking for it now. I think it’s. Where the hell is it? Shit guys, give me a minute. Damn, somebody gave me a tool the other day. Maybe that’s it? Is that it? Let’s see this is it? Yes, that’s it. Use this one right here, guys. So this is https://www.GMBreviewsmaker.com. I’m going to paste this on the page for you guys real quick. And then I’ll show you how this works. Okay, so if you go to this, this will make it so much easier. All you gotta do is start searching. So if I say like, excuse me, guys, I got a should have muted notifications.

Adam: Oh, no, it’s fine. A Bradley. Just take the call will listen to.

Bradley: Yeah. Standby. I gotta hang up on that.

Bradley: Alright, sorry about that. All right, let me grab the screen a green screen. Again, this is the actual pretty cool tool that somebody posted from our group if I just start typing in Semantic Mastery. And it’s not going to show me now. It’s okay. You can type it you can paste in the URL as well. So let’s just go let’s go Semantic Mastery. And why is it not showing our knowledge base? Wasn’t that some shit? Let’s do it over here. Let’s just use this guy. So let’s go to his map. We’re going to grab the share URL here. Paste that in. And let’s see why is it not? Okay, so for some reason, we can’t find your business and drop down hit to code, place it Okay, there we go hit the code place ID and then enter in your map URL, wherever that goes are right there and click the code place ID. And what it does is it brings that URL back right here, the same one. That makes sense. So it’s this is the same one.

But like I said if you grab that URL right there, and you go to a redirect checker, so let’s go to like https://www.redirectdetective.com, for example. And you’ll see that that’s what I was talking about. This actually does a redirect through a 302 to the same version of the URL, but it’s just www.google.com as opposed to maps. google.com. Does that make sense? So if all you got to do is take this URL here, and swap that this out with the www, and it ends up being the URL that you want to use, right? So again, or Here we go. You can always copy it from the redirect checker. And that’s what it looks like. Does that make sense? And now if we take this URL, and we put it in the browser bar, click paste and go, you’ll see that once the page loads, it’s going to automatically switch to this long, ugly thing. That makes sense. So again, that which is a cleaner URL to use this one, certainly as much cleaner than this one. So this is the URL that I used to build links to. Okay. That’s a good question.

Do You Use The Same URL For Press Release And Video Embeds On A GMB Listing?

Bradley: Moving on. Okay, Gordon says when you post a backlink on an embedded page, on an embed page of a video you’ve uploaded to the GMB listing. When you post a backlink on an embed page of a video you’ve uploaded to the GMB listing is the same URL used for PR a different URL. Thanks. I don’t understand that question. Gordon, sorry. Does anybody can anybody decipher that question? For me?

Marco: If he’s talking about the video for PRs, it’s I don’t know if you could use a GMB URL for the video. I think they’re using it. They said Vimeo and YouTube, the other page right now about embedding on a press release. Is that what you mean? Yeah, I think that’s what this means. I don’t know. You’ll have to clear it up. Yeah, I’m just taking it as that what it means to be talking about the video that you can embed, the URL that there may be is that any YouTube video URL or a Vimeo URL. That’s what they’ll embed.

Bradley: Yeah, I’m not sure I understand the question. I’m not sure if that was it or not. But thanks, Marco for attempting. So yeah, if you can clarify, Gordon, that’s great. If not, that’s fine.

What SEO Strategies Would You Apply For A Wix Site OF A National Insurance Leads Provider?

So Muhammad’s up, he said, What’s up, mom? And by the way, he said, Hey, guys, what do we do with a client that has a Wix site run away? Now? I’m kidding. I’m pretty close to signing a national insurance leads provider, but I’ve just noticed the site was Wix. What’s the best course of action here? Can I still follow the battle plan and SM methods in general on wigs? Would it have the same effect? Yeah. I mean, it can, yes. Um, you know, there’s not much you can do about that, if that’s what they’re on. I believe Wix has an RSS feed. So you can still use that for blogging and everything else. I am personally not crazy about wigs. But as far as I know, you can still do everything pretty much that we recommend with WordPress, via Wix. It’s just a different type of, uh, you know, user interface and all that kind of stuff. I don’t know that Wix has any benefit, or is any worse as far as SEO stuff that you can do with it? Like the coding of it? Maybe Marco or somebody else can comment on that. But as far as I know, Wix can still be used for all the stuff that we do because it’s similar to WordPress.

Marco: Yeah, I’ve never even I think I built one. But I never followed through with it. Because it’s just learning a new platform, just as isn’t. I don’t know. There’s nothing in it for me and learning a whole new platform. So I stick with WordPress. And I’m trying to even get away from that. And what we recommend this if it doesn’t have the same functionality as WordPress, then install up a WordPress on a subdomain. Yeah, and blog from there. That’d be it. That’s that’s been our constant recommendation, since forever, when people come up with HTML or whatever else what other whatever other a CMS that you’re using outside of WordPress, or if it’s ecommerce or something, yeah, just whatever it is just do a WordPress install on a subdomain.

Bradley: Yeah, I totally agree with Marco could be like a blog.or, a news.or, something like that subdomain that you could use as the content distribution engine, essentially. You know, as I said, my new business that I was just talking about earlier, I’ve got a single page. It’s just a Click Funnels landing page. And that’s my, that’s on the root of the domain. So it’s a one-page site. So I had installed a WordPress on blog dot domain. com, essentially, and I’m using that as the blog, but I’ve only done two or three posts. So anyway, but yeah, you can do that. That’s what I would recommend.

Is Consistent Content Creation Necessary For A Wix Site Of A National Insurance Leads Provider?

But he says, following on from the previous question, is consistent content creation necessary? Still? I know, of course, it helps a ton. But assuming I still have a syndication network may do I lose a lot by not doing it? Well, I mean, we certainly recommend that you do market yours do content marketing. As like I said, If Wix has an RSS feed, but I’m pretty sure it does, you should be able to do it directly from Wix. But if you don’t like the interface, then just use the blog write blog, dot subdomain with WordPress installed. And then you can still do the same thing. I do recommend content marketing. I mean, again, guys for it. Google loves that they love the freshness, the updates the activity. You can automate, obviously, you know this mom and syndicating your network. You can automate syndicating to GMB, there’s a lot of things that you can do. So I do recommend that you get on somewhat of a content a consistent and regular content marketing schedule, although that you don’t, depending on the industry, you know, some you don’t have to do it three times a week, you could do it once a week or once every two weeks. It really just depends on the industry. But I do recommend that you are updating the blog regularly with content. The frequency is going to really depend on your competition that you’re dealing with as well as what industry you’re in. Okay.

Wayne, Clayton, you prick. Keep moving.

Do You Recommend Adding Keywords Into The iFrame?

Scott says I am in the process of placing an embed order with mg Why be question do you recommend adding keywords into the iframe? Marco? let you answer that one.

Marco: But I mean, you can.I haven’t seen it from everything that we’ve done add that much to the to whatever iframe you’re embedding, whether it’s map or video. I mean it could I’ve seen it a Google will read anything before the closing iframe tag. And so if you’re adding information in there, whether it’s schema keywords or whatever, Google will read it. The thing is, like, only SEOs do that. And it’s a really good way to get picked out. I mean, at some point, if they ever come after iframes, that would be the first thing that I would pick out anyone adding any information before that closing iframe tag because it’s mostly just SEOs that add information in there doesn’t work. I’ll be Scott nothing beats a try but fail so so we do allow you to submit keywords and Dadea will add it before the closing iframe tag. So try it out. That’s all I can tell you. Do I do it? No, I’ve hardly ever done it. We tested with it. And since we get similar results without we just don’t add extra information.

Bradley: Yeah. Correct. Alright, so the next several comments are Adam to spamming the comment box

Adam: and I roll.

Bradley: So doings got a nice meme about the bloodbath. It’s pretty cool.

Should You Complete A GMB Site Amidst Google’s Rampage Of GMB Suspensions?

Bradley: KenManich.e What’s up, Kenny says I have a new GMB. It’s a real business and above-loaded pics, logo description, etc. I haven’t built the GSB site. What do you thoughts about completing the site? Do you think that might kick off a suspension? Yeah, it may I mean, the thing is, is I haven’t had any issues with real client businesses like real bona fide businesses, GM bs until this week, and it was Monday. And that was one of those. All I did was I head up, I deleted one photo because it was showing up as a, like the primary image and mobile and the client said that he wanted a different photo. So and I don’t know how to force Google to select a different photo. So I said, Okay, well, let’s delete that one. And then I uploaded some new photos because he had some new photos recently of some of his technicians and such. And then I published the GSB website because for whatever reason that that he never had published that website for his GMB. And so I went in and publish the website, but I didn’t even add any content. It was just straight publishing. Before adding any content to it or anything. All I did was published a website and I don’t know if you know this can but when you publish the GMB website, it forces the change of the main URL for the GMB profile. From the money site to the business site GMB website URL, it forces the change with the UTM code on it to its really long and ugly, and you have to go in and then once you publish the site, you have to go edit the Info tab and change the website to back to the money site URL. And that’s all I did was I published the website didn’t even edit it. Right. All I did was then go to the Info tab. And I had to I changed the URL from the business site, which is the GMB website URL back to the money site URL. So to the branded domain, and immediately it’s suspended. And that’s where we’ve been we’ve been at ever since. You know, it’s only been a couple of days, but still, it just sucks because I didn’t do anything spammy. And it’s a legitimate business. You know, we can certainly can’t confirm and verify that, but that’s the case. So yeah, I don’t know. Honestly, I can’t tell you if it’s the GMB site that does that. Or it could have been a combination of doing both photos that day and the GMB site, I have no idea. I haven’t had any issues with legitimate businesses until this week. And now that I’ve experienced it, I’m skittish, right, I’m a bit gun shy, I don’t want to, I don’t want to really poke the bear, so to speak, you know what I mean? So I recommend and you know, until this shit settles down, which who knows when that’s going to be, I would say, try to stay out of that as much as possible and only do stuff that, you know, you can do either via API, like, posting GMB posts. Or you can probably post manually, I haven’t heard of anybody losing it from just doing the GMB post inside you know, the dashboard. But even then I might even want to do that through a manager account or content. What do they call it a site manager or something like that? Now, there are a couple of different levels that you can add additional users on one that would make more sense to be like a, I think it’s called a site manager used to be called content or communications managers or something like that. But I think they’re called site managers now. So

Will Google Treat A Subdomain As A Separate Brand Or It’s Treated As A Silo?

Okay, next is? And no, man, I guess he says, Hi, thanks for a wonderful webinar. My question is, if I use a subdomain, Google will treat it as a separate brand, or just like a silo? No, you know, it depends on how you set it up. But if you’re setting it up as a branded subdomain, you know, for example, like using what we talked about earlier, setting up a blog on a subject, you’re going to want to brand it the same. But you can also like, for example, I’ve got a lot of multi-location clients or stuff that I do, where each subdomain is we have separate subdomains for different locations. So each city has its own subdomain, so to speak, right? And that, that they’re all the same brand, but they each have their own WordPress installation or subdomain that is city specific. So but you can set up subdomains to treat them as two completely different entities if you want. So it really just depends on how you theme it and how you interlink between the subdomain and the root domain or other subdomains or all of them. Does that make sense? So the good thing is that Google does treat subdomains as separate web entities like another, in other words, separate websites, you can create the relationship, the association between the subdomain and the room if you want or the from, you know, the association with the brand. But the actual, the web asset itself, the domain itself, the subdomain is treated as a separate website if that makes sense. So that way, that you know, that’s why we do what we’ve been talking about using subdomains for like multi-location stuff for a long time because it’s a bit safer. If you put separate landing pages as internal pages of a website for multiple location stuff, and any one of your location pages catches the penalty for some reason, then it will, it can pull down the entire domain, right, it can affect all of the other locations because it affects the route as well. However, if you do stuff on subdomains, and you like, for example, have separate subdomains for each location, if anyone location gets hit by a penalty for some reason, then it will be isolated to that particular subdomain. It won’t affect the route and it won’t affect what I call sip the other sibling subdomains. So that’s why we tell you to do that. But again, it just depends on how you enter LinkedIn and what type of associations you make.

How To Use Schema And Rel=Canonical To Boost Ties Between A Reciprocal Link And The Money Site?

Jordans up, he says, related to a man’s question and reciprocal links, the blog subdomain should link heavily to the money site, right. Also, is there anything we can do to schema wise on a subdomain or rel canonical to tie it super tight to the main money site? domain? Yeah, that’s what I would do. Yeah, I mean, if you’re using a blog on, like what we talked about, for Mohammed, above, we’re like an e-commerce site or whatever. So if you’re using a subdomain name for blog, yeah, you’re gonna be using that to do like content marketing and link building from the subdomain up to the money site, typically, you’re not going to want to link back from the money site back down to the blog, it’s, you know, I mean, other than perhaps a navigation link that says blog, right, or whatever that links down to the root, or excuse me, the subdomain, but from within the individual pages and posts, now you’re going to use the subdomain to link up to the pages on the site that you want to rank. Okay. And then yeah, can article are always very powerful? You know, you can do that. It’s up to you. That is the blog link heavily to money site, but the money site not Yes, correct? That’s correct. Right, that as far as the money site, linking down, the only thing I would do is a subdomain, or excuse me, a navigation menu link that says blog that links down to that. And you know, you could do some sort of like sidebar widget for if you have, you know, for silos and things like that to show like related content and things like that you could do that on the money site. But typically that stuff that you would isolate to the blog anyway.

All right. Look, Gordon’s clarifying his question, good.

30-Day Click Funnel Challenge Update

Hernan, is the ad info information still available on Facebook pages? Is Hernan still here.

Hernan: I’m here. I’m here. Hey, can you hear me? Yes. The info and ads? I think so let me see. The adding for information is still available on Facebook pages. I’m working on the 30-day challenge and can find any info on certain business pages? Yes, I mean, they have switched that. So if you go to facebook.com/ads/library. So facebook.com/ads/library, you will be able to get like a public library of all of the ads that are being run right now. So on certain business pages, if there are running ads and whatnot, it’s still available. But some templates are like hiding it. But you know, all of the ads are being run on the platform can be found on facebook.com/ads/library. If you go there, you type in the Facebook page, and even the niche, you will be able to get a lot of intelligence out of that. So yeah, that’s basically how I do it.

Bradley: Cool, thank you.

Clarifications On The URL Used In Press Release & Video Embeds For Boosting GMB Listing

Bradley: So Gordon’s clarifying his questions. He says if you have time, here’s what I was trying to ask if I upload a video to a GMB listing and use that same video with an empty Why be in bed job is the backlink URL that is posted on each page of wherever the video is embedded the same URL used for press releases or as a different hope that clarification makes more sense. Okay. Remember in an embed, it’s not a backlink. Right? So you’re not linking to the video, you do not paste, you’re not posting the URL to the video, it’s an embed, so it’s not going to be the same. And if you’re if you upload a video to a GMB listing, then you’re going to get a GMB post URL. Not an embed code now, am I unless Marco, you said that you can embed a GMB post the correct you absolutely can. Okay. Now, I haven’t tested that where if you were to upload a video to GMB, then grab the as a GSB post, then grab the post URL, turn that into an embed, and then ask for an embed campaign for that I haven’t tested that that would actually be kind of an interesting test. Because then you’re doing an embed blast to a GSB. Post video. Does that make sense? So you could do that. Now if that’s what you’re talking about Gordon, then the URL, the iframe is going to be the same on all of the video pages or the embed pages. But you’re not going to be able to use that for press releases, not as an embed. You can use because the press releases for press advantage. You can embed a Google map, Google My Business map, and a Vimeo or YouTube video. And the way that you do it in the press release, and the press release is that for you? Well, first of all, if it’s a GMB map that you want to embed that’s how I select if you have your own subscription, when you go to submit the details for the press release to be written, there is a drop-down menu at the bottom that says, Do you want a Google Map embedded? And if you say yes, then it’s going to embed the GMB map that you have associated with the organization page. You say no, then it won’t. If you want to embed a video, then the way that you do it is you put the YouTube URL or Vimeo URL on its own line with a line break above and a line break below within the content body of the press release. Okay, and then when it publishes, it will publish as an embed. But you can’t do that with the GMB post URL. Like if you put the GMB post URL on its own line, it’s going to publish as just a URL. And unless you hyperlink that URL, it would literally just be a text URL, not hyperlinked, so just keep that in mind. Now, if you want to embed a YouTube video, then like I said, that’s, that’s all you do is put it on its own line. And then that’s going to be an embed code, it’ll convert to a competitive excuse me convert to an embed code when it publishes. That makes sense. So you can take a video that you upload to YouTube though, and upload that same file to GMB as a post as a video post. And now you’ve got the video uploaded as a GMB post. And you also have it embedded or uploaded to YouTube, which now you can use that in press releases. Ok. Ok, says I was talking about a video upload to the profile, not embedding it in a GMB post. I use such a video and Emma, can I use such a video and again, I don’t know how what you’re talking about. If you upload a video directly to GMB as like a photo, which you can do that to not a post, but you can upload it as a photo in the photo section, you can upload videos, it doesn’t give you an embed code. As far as I’m aware, it doesn’t give me an embed code. Does anybody can anybody clarify that?

Marco: You can actually embed a video in the photos section. It does overview but customer photos only up to texture, and video. So you can upload a video, then that video will have a URL. And if that video has a URL, you should be able to get an embed unless Google has a frame breaker on it. So I mean, I would have to test that and see if you could embed. I think I have one. But you’d have to test it. And then yes, you can submit that to mgyb.co. And Dadea will take that and he’ll run an embed gig on that. That URL as long as it’s an embeddable URL. Right.

Bradley: Okay, I think that’s complicating Gordon a bit. I don’t understand exactly what it is that you’re trying to do. But I do know that you can upload a video to GMB directly as not a post, I get that that’s fine, you can do that. I don’t know that you can get a share URL for it, but I didn’t know that you could get. I don’t know that that is embeddable.

Marco: I’m checking right now.

Bradley: Okay, cool.

Marco: I’m checking right right now and I’m saving the file, hang on a second.

Bradley: Because like clicking the photos, for example, just click on that photo, and we click Share. This is the share URL here. I don’t know if that would actually embed. So I’m it’s the same type of link that you get from uploaded videos my point. And I don’t know that that would embed. So you’d have to play with it and see. And that’s what Marco said he’s doing now.

Marco: No, no, it’s not coming up.

Bradley: It breaks it, doesn’t it?

Marco: It’s Yeah, it has a breaker. Yeah. Oh, fuck,

Bradley: yeah. So you’re better off uploading it as a GMB post, video post, and then taking the post URL and turning that into an embed. Right. So anyway, all right. Well, looks like there are no more questions. So if we don’t have any more questions, we can wrap it up about five minutes early. I’m okay with that. Are you guys okay with that?

Adam: I’m going with it in the woods.

Bradley: Okay. All right. All right. Well, everybody. Thanks. Thanks for being here. We’ve got mastermind webinar tomorrow. Don’t forget if you’re in the mastermind, 3:30 pm. We’ll see you all there. Thanks for everybody being here. Thanks, guys.

Hernan: We’ll see you guys.

Adam: And before we hop off, Bradley, we’re going to be going over some sales stuff with mastermind tomorrow.

Bradley: Yes, that’s right. Each one of us is going to chime in on that.

Adam: Awesome. I’m gonna get my slides out. Get that stuff and the slides, but I got some good stuff. Looking forward to tomorrow.

Bradley: That’s right. That’s why you asked to edit that. Today, I was wondering why I was like what’s going on with that? Now? I remember so I’ve got to prepare for that. I appreciate you mentioning that.

Adam: Yeah, no problem. Yeah, Mastery, everyone else mastermind members can get a little inside look into how we do sales individually. Since everyone’s a little bit different. And you know, there’s a lot of templates out there. But it’s a different thing, I think to hear people say exactly kind of what they do in order to, you know, move from prospect to actually close deals. So looking forward to chatting with you guys about that tomorrow. Yeah, definitely.

Marco: That’s gonna be a good one. I’m looking forward to definitely.

Bradley: see y'all then take it easy, guys later.

Bye. Bye.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 242 published first on your-t1-blog-url

0 notes

localwebmgmt · 5 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 310

youtube

Click on the video above to watch Episode 310 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

There’s a search console because that’s my go to I don’t care what anything else says. And right when I’m looking at everything, I had a form submission come in. So I got it, I got it, I got the screen capture because I had to blur out some stuff. So I’m going to be sharing that as soon as we’re ready to go.

And we are live Welcome everybody to Hump Day Hangouts, Episode 310. While Bradley’s doing some stuff in the background here, we’re gonna get going. I’m gonna say hi to the guys real quick. We got some quick announcements. And then I’m just scrolling through here. It looks like we’ve got a good number of questions. So with that said, Marco, I’m going to loop back to you, man, how you doing today? Like, by the way, like your shirt, you’re looking good.

I’m good, man. I’m sorry. I took it away from from my window. Should I have done that? I got I got I got a mess in the office right now. But you guys, you see? Nothing but like, Man, this is how I do to do I do. I can’t help it again. Come get some come get some guys. Just Just a quick word, stop relying on on third party vanity metrics for what’s going on on your website, according to Google. So you go to somebody else to see what’s going on in Google. I it for the life of me, I can’t figure that out. So in a minute, when we get to that question or five, whenever we get to it, I’m going to be sharing something on screen, just so you guys can see why you can’t go with third party vanity and domain authority then, whatever the hell it is you’re relying on. you’re relying on the wrong thing. And I’ll show you some and let’s see, I’ll get I thought it was muted. Sorry, Chris. How’s it going?

Doing good here? Good. They can complain and yeah, I think we got something pretty sweet coming. Oh, really? I made a video about something today, so, huh?

All right. Well, now I’m curious. I don’t even know what you’re talking about.

Well check Facebook.

Ah, all right. I will check it out. Bradley, you got the tech stuff done. Are you available?

Well, it’s the fucking video still not on know that on the page. Click Funnels bullshit. I’m tired of it. And I really am.

It’s still not even there we go. Yeah, it’s updated now.

Well, it’s not for me.

Gotcha. Well, we’ll circle back around. I’m going to type something in while I ask her not How you doing today, man?

Great, man. I’m in Miami. Having fun. Everything’s good.

Well, you got to talk for a little bit longer. I gotta, I gotta touch.

Okay. I’m in Miami. It’s raining. I’m having a lot of fun. This is awesome. And I’m waiting for Adam to stop typing so that he can keep on doing the intro. But did I mention that I mean, Miami? And

I’ve heard that you’re in Miami. Is that true?

No, I don’t know what you got that from? Yeah, man. How? how weak Are you really in the gym right now after all these months of no workouts? I’m a pussy. I’m doing like a D load quote-unquote, D load week right now. And I’m like, so sore. And I did like, two squats on Monday.

Those are right now, but we still had it. So.

Gotcha. All right. Well, I got a little note there. So if you’re watching us on YouTube, let us know. Also, if you’re somehow seeing this on the page, just shoot us a message let us know you can see it. But in the meantime, we’re gonna keep rolling and maybe figure something else out. But Bradley, how are you doing man? Besides page refreshes and caches?

Yeah, I’m just I’m tired of Click Funnels in their stupid fucking. There are always issues with Click Funnels, it seems to be getting worse. So anyway, maybe we can move the webinar on to a page on our site instead. I think we should probably do that. Because we won’t have to deal with this every week. It seems to be getting worse. So anyway, that said I, everybody.

Everything is fine. Yeah, that’s cool. Um, I’ve actually been testing out group funnels, maybe that’ll grab the lifetime account. And that came out, maybe we can just toss it on there and see if that works. Or just put it on the website, like you said, or do like a direct YouTube type of thing. love to see. But anyway, with that said, we have a couple of announcements. First of all, if you’re on the email list, that’s great. You’ve gotten the announcements about the POFU Live recordings, you got access to the little special offer we had to go in there. But if you’ve missed out on that, first of all, go to semantic mastery or go to Hump Day Hangouts. Just Google that and go to our page, enter your email address, so you can get notified about stuff like this. We do give special deals, special offers, and some bonuses to subscribers, but I’m also going to put it on the page here today. The recordings are available. Along with the recordings, you have the option to get executive summaries we’ve gone through and we’ve taken and distilled every single talk that we had into a quick basically reference guides. So you’ve got links, you’ve got the main points, so you can go back or have that open as you’re watching the talk. Super, super handy. So that will be on the page in just a minute. Oh, man, I am just losing my place like crazy today. I’ve got a couple more announcements. And while I hunt these down, did you guys have anything we need to also cover? Before we dive into things?

What about POFU?

About It was a great event.

Oh my god, what about it?

The live of the recordings are available, right?

Should be right.

Yes, that what I was just talking about or not my losing my mind about POFU.

I don’t know, but well I’m gonna keep running on because I don’t know where we’re going and this is gonna get pretty weird for people watching. So anyway, I do want to talk about one other thing, if you go to the SEOshield.com, the SEOshield.com that’s a great place. If you’re new to Semantic Mastery and MGYB You can find out how to shield your site and never worry about algorithm updates. Again, it’s a free training, just head over to the SEOshield.com and grab that if you’re more on the agency owner kind of consultant side and you want to get more clients to grow your revenue scale your team, head over to 2xyouragency.com. And last but not least, if you’re ready to grow your digital marketing business, your agency then you can join our experienced community. With the mastermind You can find out more about that at mastermind dot semantic mastery.com I like to go through these every time because we don’t know you know, we have new people watching every week. And those are some pretty typical questions we get from people, you know, hey, I’m just starting to watch you guys where the hell do I start? Right? Good question. So finding out about the SEO shield is great. Then we got people are saying hey, I either want to start or kind of grow my agency, I’m not sure what to do that’s to x your agency COMM And then we’ve got people, of course, are like, Hey, I’m in it, I want to grow, I want to be around other people like me who have got their agencies going who’ve got their businesses going. And that’s where the mastermind comes in. So those are the big ones. Of course, we mentioned MGYB, if you’re not familiar with that it’s mgyb.co, save time and money with done for you services. This is all stuff that we’ve used, and either converted into a done for you process or stuff that we had done for us. And now we’re offering it as well. So you can get it done for you and save time. So this is a great place to be like white labeling, things like press releases link building the SEO shield, for example. Lots more over there, too, and lots more coming. So with that said, guys, that’s it for the quick announcement. Anything else we want to cover before we dive into questions? I’m waiting around to say something No, just kidding. Wait, good. All right, let’s do it is that we got a bunch of questions already. So let me get the page pulled up here. And I’ll grab the screen.

This has got me all screwed up. Because the format has changed in the last couple of weeks. And after years of having one particular startup format. It’s hard to hard to transition.

All right,

you guys are seeing my screen now. Correct. Good to go. Yes.

Yep. All right.

What Is The Name Of The Upcoming Buffer Site S3 Creator?

Let me expand this a little bit. There we go. So the first question up says, Hi, you mentioned something about an upcoming buffer site s3 creator from ABS right? Yeah. Abbess. Rathje. As I think I’m saying his name correctly, I always feel like I’m mispronouncing that. Or he says, Can you please give us some URL or spell the product or the name as I can’t find anything? Yes, buffersites.com. It’s not available yet. But I believe it says coming soon. And I think he’s working on something because I recently got an email from him about kind of a technology that he created for that works with Amazon s3, hosted web pages, as well as some other type of web 2.0 sites and things like that. So I think buffersites.com is in the pipeline, but it’s not available yet. So that’s what it is buffersites.com and the developer’s name is Abbess Abbess. ABB BB as Rathje. And I think I always butcher his name when I try to say it. But he’s, he’s got many different types of software products out there that are fairly good. Some of them are but got a little bit of a learning curve, but he’s got like video marketing Blitz was one of them, it was a good product that we use for quite some time. So he’s got several different kinds of products out that you know, software programs that do things so that’s the one I was talking about.

Should You Make A Separate Page For Each Location When Siloing A Local Service Business Site?

Next question is Tommy says when creating location pages for a local service business, would you make a location page for the location the business is located in the business already has the primary location in the footer about, etc, and ranks on page two for keywords in the primary location on a general service page? Would it be overkill to create a location for it to and be duplicate content would appreciate your advice? Thanks. Now, if it’s a single location site, you don’t need to you don’t need a location page for it. The only time that I would recommend having location pages is if you have if it’s a multi-location business right? Because then you can, you’d have one location is typically going to be like a headquarters, right? Like the main location or, you know, the primary location, the first location, whatever you want to call it. And so that would be like what I would, you know, a lot of So for example, if I were to build a lead gen site that was optimized for one location, but then I decided, because let’s say it was really successful, and I decided to start expanding locations for that brand, then what I would do is I would make that, you know, the primary location would be the first location, and I would take that as kind of like the name, address and phone number for the primary location would be like the organization, you know, essentially, the main location for that multi-location business, and then I would create separate location pages for each individual, or additional location, I should say, that’s how I would do it. But yeah, I wouldn’t recommend creating a location page on a site that is optimized for one location. Because you’re it that that’s kind of, you know, Department of redundancy department, you know what I mean? So I would recommend that you don’t do that, you don’t need to do that. But what you can do is you can split out like suburbs, or, you know, I’m not, I’m not sure what how you’ve got your site structured, but you can create geo posts, that’s what I call it, but they’re locally optimized posts for localities within your service area, if it’s a service area business, I’m just assuming that it is. But it could be a storefront business, in which case, you wouldn’t even really need to do that either. But for service area businesses, like contractors, which is what I do, then what I would do is have the one location, you know, is probably the only location but then I would start optimizing content in what’s called geo posts, or what I call geo posts, which would be optimizing content for like the suburbs, the adjacent areas, that and then I would, you know, kind of optimize cut, my blogger does all this, but she’ll go out and pull in like points of interest, historical, you know, references, things like that, that are relevant to each individual, you know, suburb or municipality or whatever that I’m trying to expand into, and then show, you know, produce some content, you know, included about whatever products or services the company offers. And you can start to blog that way, so that you can start really kind of expanding your service area footprint, so to speak. But you don’t need to have a separate location page for the location. If it’s a one-location business, it just doesn’t make sense to do that, in my opinion. Any other input on that guy just said, there’s no such thing as a duplicate content.

And we see this all the time, no such thing as that happening. Now, as far as would it be overkill? to us that perfectly? The advice is that when looking at content is whether you’ve given the content, proper attribution. That’s all that matters. Because if you haven’t, then let’s say if your G site is really strong, it might outrank your money site. That’s the only problem you’re going to run into. But if you have proper attribution, if if Google understands where the master copy of the content resides, and there is no problem, there are only problems if you’re running like duplicate titles, duplicate descriptions, and things like that. But we’ve literally only changed location on content and run the same, like 15,000. More than that pages have the same content except for the location and it works. It’s working. Right now. I’m about to show you how it’s working right now. And when we get to that question, there is no such thing as duplicate content, you got the master copy. And then you have copies of that content. proper attribution takes care of any duplicate content issues, and so does canonical. If you canonicalize. correctly, you’re fine. You’re good to go.

There you go. Let me unpause the screen for a minute if I can find it. Okay.

What Do You Recommend For A Self-Hosted URL Shortener?

So the next question is from Jr. My guess, says, Hey, guys, do you have any well-recommended URL shortener? Excuse me? Do you have any good recommendations for a self-hosted URL shortener looking to set up one for a client to be public-facing so users can create short links easily from their website? Open to using a hosted solution if it exists? Thanks. Also, is there any SEO value for the target site if users create short links? So, Marco, you would be the one to answer that because we set that up for MGYB.

Yeah, I mean, yeah, there eventually will be SEO value once you power it up. However, how long is it going to take you to power up that URL shortener on that website that has no power to start with? Which is what you need, which is the reason why Well, the reason why just say use a shortener To make the URL easier to handle, right, when you’re sharing it, you don’t want this long 50 character URL, you want something short and memorable. That’s why Bitly for a while was so good. And then we started realizing the SEO value in Bitly, until they decided that they were going to 302. At well, then we went to the Google goog l URL shortener until they took it away. So we decided rather than rely on others, why not create our own power that up, give everybody the SEO value and the added benefit that you could go in, and I think it’s only for like five or six, I don’t know, seven bucks a month, I don’t even know. Use your own use of our shortener which is powered up. And then you could have your own URLs, right, you can have your own URL extensions, you could have your own. If you want to call them vanity, whatever you want to call them. They’re yours, but they reside in MGYB. And they continue to get powered up by dedhia. So I will be there’s the SEO benefit, the SEO benefit that you get is the power that’s behind that. But right from the start when you go and install that whether you do it on a subdomain on your client site, whether you use pretty links, whatever it is that you’re going to use is not going to have any SEO value until you power it up.

All right, there we go on the resume share again.

Because doing some background stuff. Alright.

Can You Make Multiple GStacks On One Google Account That Are Interconnected?

So the next question would be Hey, guys, the question on G stacks. Can I make multiple G stacks on one g account that are not interconnected? Uh, yeah, I suppose you could. Now I’m not sure why you would want to we separate them. But you know, Marco, now that we’re not using the script. There’s not a limitation on that, though. Is there?

Let me see, of course, there is.

Why would you want to go and break up the well, not a limitation? But why would you want to put two things that are unrelated in the same dry stack?

We go for G stacks under one account. So different g stacks, but yes,

no? No. Okay.

Oh, unless they’re totally relevant if I mean, if you can, if all right, same niche, yes, it makes sense. If you’re going to break up the niche, if it’s going to be totally unrelated, then No, they’re not because now you’re putting all your eggs. First of all, you’re putting all your eggs in one basket, right? Everything is in a Google takes that away, you’re gonna lose everything that’s in there. That’s why we turn over we create our own Gmail accounts. And we turn them over to you so that you can use it. And if you order 1000 from it, you’re gonna have 1000 Gmail accounts, but you can manage a whole lot of them from one account, which is what we recommend, you can are we send a letter, we send an email when we deliver the drive stack, and we tell you what to do with it, make your main account the manager of that account, so you never again have to go back into that account. But this way, you won’t take any chances in eliminating the public-facing dry stack and decide you’re not going to run any into any problems or getting locked up or anything like that. Right. And then we tell you to change the phone number, change the recovery, make sure that you can get in there eventually. But only if you have to only have you must, once we turn it over, there is absolutely no reason for you to go back in there. Unless you want to go in there and Tinker and then you’re on your own. So please understand what it is that we’re doing. And what it is that we recommend for you putting like 50 I don’t know you could you get 15 What is it 15 gigabytes in that drive stack, excuse me in Google Drive to play with. So there’s plenty of space in there for you to get multiples in. But you’re putting everything in one basket you’d be put you putting all your eggs in there, and you drop that fucking basket and all your eggs break, you better know how to make scrambled eggs.

Yeah, I agree with that limit, you know, mitigate your risk that way. And so you know, as Marco said, we deliver it with its own Gmail account. And that’s you know, the primary owner of the drive stack which you can always add you know, your main Gmail account or G Suite account, whatever as a manager or share it with that so you can still manage the stack from within your own account, but it’s owned by the other account that way you’re limiting your risk like Marco said, if that you had one account that had all of your G stacks in it and then something happened in it got suspended or terminated, then you’d be screwed. So I totally agree with what he says there.

Is It Better To Have An Old Google Account Better Than A Gsuite Account When Creating Drive Stacks?

Okay, the next question was which is better and old g account or a new G Suite account? Well, I’m always gonna say G Suite account because you’re paying Google that way and I use G Suite for freaking everything now. So if it’s a brand or a project that I know I’m going to be working on for any amount of time Other than just for testing purposes, I always set up G Suite accounts for everything. Now, that’s just my own personal preference. One thing you can do is if you have old Gmail accounts, you can set up a G Suite account through the old Gmail account. And that, I don’t know if that actually adds any additional benefit or not. But I can’t imagine it wouldn’t. You know, I can’t imagine that hurts anything. And so like, if you’ve got some old Jeep, like, for example, I have a Gmail account that I’d set up for Tree Service stuff way back in, I think, 2012, that I just recently decided to turn that into a brand and I created a G Suite account with that. Email is like the, you know, the, when you set up a G Suite account, you need to have an email account anyways, and all that, you know, to add to the system, so I use that one. And I think and again, I don’t know this without testing, but it makes sense that it would have some inherent authority built-in because it was an age, an old account, something that I had set up in 2012, that I just now turned into a G Suite account. Now again, I don’t know that that’s true. But it makes sense to do. So do you have any input on that as part of the entity validation, isn’t it? I wrote that when I wrote the black book, I mean, we’ve been recommending go G Suite, go pay Google, or pay Google for extra drive space, get that credit card, on file, get your stuff in the database. So now you’re a real thing on the web. Rather than someone trying to gain Google, you’re still trying to gain Google, but you’re going the extra step, which most people won’t do. And you go pay for ads, ads for branding, Brandy put out a great course, ads, I run ads, for branding purposes. So again, you’re going a step further validating your entity. This is all talked about how old is the black book about four years old? It’s all in there. I don’t know, you guys, it’s all available to you. I think we also send it with that email with that recommendation email. For us, excuse me, the user’s guide, done for your users’ guide is what we send out. And it’s all in there how to add validation to your entity pay Google, get your credit card, and Google, they’ll tell you that it doesn’t have any effect in rankings. And they the way that they’re saying it is right, I would say okay, that in and of itself doesn’t. But when you’re validating the entity, that part of it has a big, big play in what the end results are going to be.

Unknown Speaker 22:33 Absolutely. All right. So next is Oh, by the way, a couple of things I wanted to briefly mention I was distracted from the start-up for the webinar being rough again. But a couple of things. One, I want to talk about this, this great post in our free group Facebook group from Max Lucey fam bam, we had we did a webinar on Monday with Mike Martin for Lead Simplify if you guys haven’t seen it yet, I would highly recommend that you check it out. I know most of our audiences into local SEO, local client work or lead generation. And it’s a fantastic application. It’s very inexpensive, and it works really, really well. The lead simplifies the app, I use it in my own business. In fact, I started using it eight or 10 weeks ago, probably closer to 10 weeks ago now. And I reached out to the developer Mike Martin, specifically after I had set the app up and integrated it into my own lead gen business. Because I saw the value of it, I decided to reach out to Mike and the developer and asked him if we could promote it to our audience specifically, because, guys, you know, we don’t promote other people’s stuff ever. Unless we, ourselves, you know, or somebody in our, my partners or one of us in my company use something and can vouch for it. And so we rarely promote other people’s stuff. And in this case, I reached out specifically to try to ask if we could promote it because I think it is such a valuable app. And so the webinar was great. We had some technical difficulties at the beginning of that part of the reason why I was frustrated this today for Hump Day Hangouts, but I got that cleaned up. So now the replay is just the content. And it’s really good content about what he calls the hybrid lead generation model. It’s fantastic content, as well as the app itself, is very inexpensive and very useful. And I use it in my business now. So we also throw in a couple of bonuses that I use specifically for generating lead buyers. So basically prospecting for lead buyers. And it works really, really well. I’ve been bringing multiple new lead buyers into my business over the last several weeks because of this app, as well as the prospecting systems that I have built, which I share all of that in our bonuses, so I would highly recommend that you guys go check out the lead simplify webinar that we did with Mike on Monday, and check it out.

Also, I just wanted to give a shout out to max Lu See fam bam, for this great post that they posted about watching that webinar and becoming inspired, because of some, you know, basically having some issues with clients, client work can be very frustrating guys in I’ve said that over the years, there’s certainly ups and downs with client work. But I really have decided that you know, I don’t want to work with any more take on any new clients, I just want to work on building my lead gen business and for several of the reasons that were mentioned in this post here, as well. So just wanted to kind of point that out, give a shout out to Max, Max Luci for posting such a thoughtful and thorough posting here. And, you know, we’re excited to see you, we’re excited to see you excited, and I think you’re on the right track, build your own assets instead of others. Now don’t get me wrong, guys, if you got to do client work, to make money do it, you know, but at the same time, instead of always building other people’s businesses budget some time and some money to start building your own assets to so that you can be gain more control over your revenue, right and your future. Clients can fire you at any moment, right? They can stop paying you to go find the bargain basement $99 a month SEO from you know, India or wherever and fire you in a heartbeat. And what are you going to do? You know, one of the things in our mastermind is we’ve had people that have come in that have had, you know, perhaps one or two clients that provide 90% of their income. Like for example, like a 4000 or $5,000 a month retainer client, what happens if that client drops you and your, your, your 90% of your revenue is based upon that one client, does that make sense or just a couple of clients and then you lose one of them. And now you’ve cut your revenue in half or a third or whatever my point is, you know, start thinking of ways to generate your own assets so that you have more control over your, your revenue and your future. And, and so again, I’ve got clients now, and I’ve still got a handful, I just took a client on about seven, six or seven weeks ago now a new client, but I don’t think I want to take on any more clients unless they’re going to give me you know, a much higher retainer value than what I typically asked for, because I really just want to focus on building my own business. So I thought this was a really thoughtful post and I just wanted to give a shout out to there and also encourage you guys to go check out the replay.

How Do We Use of Text Transcripts From Videos For Traffic And Link Building Purposes?

Alright, any comments on that before I move on guys? Nah, perfect. Okay, Franklin says, Hey, guys, given the rise of video integration in SERPs, and Google taking snippets of sentences, and focusing more on YouTube and looking to get a syndication ring and look into backlinking for videos, is there anything we can do with text transcripts from our videos for traffic, and link building purposes. Um, you know, the only thing that I, I don’t, what I’ve done in the past that works fairly well, like with client work, especially is I’ve had, I’ve trained some of them. Like, for example, I’ve got an outdoor pest control company that does like mosquito control, take control, that kind of stuff. It’s a very seasonal business. But I trained their technicians to, like I told the company owners to tell their technicians to just when they go out on job sites, which are just people’s yards, essentially, to just take their phone out and grab, record a short video, like literally like, Hey, this is John, for a company name, I’m out in, you know, Fairfax, Virginia, providing mosquito control services. And, you know, if you want your yard to be tick free ticket, mosquito, free, contact us, and then drop a phone number, whatever. So very, very short little video clips that then they send to me, I upload them to YouTube, optimize them, and then have that transcribed, which is, you know, literally, it’s usually about a minute long the video or less, so cost a buck or a buck 50 to have it transcribed, and then embed that into a blog post with the transcription underneath. And that syndicates out to the branded network that’s attached to the, to the website, as well as the YouTube channel can be attached to that too. So both can be syndicated to it, that’s what I’ve done. And it just it that tends to work because it adds some text without having to have you know, it’s, it’s all done with just a video, right? a short video can be turned into a video plus a blog post with the text with the transcription, the call to action, everything that you need for additional content, you know, to multi-purpose the content. So that’s what I’ve done. Maybe somebody else here has some other suggestions for how to use text. But that’s pretty much the extent of what I’ve done. And that works quite well actually.

Anybody else? Yeah, I mean, what you could do lots with the transcript, right? You can add it to your page and it becomes part of the blog post when you embed the video on your website. The transcript can actually become the content on your pay. I mean, we recommend that this time and again right then you syndicate it, then when you do your embed, right With the video, you could do the page I mean, not just the video, you can do an embed run of that page. Right? Because then that it’s an iframe, and that’s perfectly fine. You want you’re not going to run into any duplicate content issues. But people are still going to say, Okay, yeah, there are problems there are. So that’s another thing that you could take the audio from that video and start going to the audio distribution, I’d SoundCloud would be one podcast, and then you can create a syndication network for that. And there are so many different things that you could do with that, to get tons of value, rather than just think, Okay, what I do with this transcript, you could also convert it into a PDF, a downloadable PDF on your website. Right? That content, so I framed the video. And rather than just put the text on there as content, you could put additional content on it, then a link to a PDF that people can download, then you go and submit that to all these PDF directories that you have all over the web. And, I mean, that’s, that’s another thing that you can do, really, you’re only limited by, by, you know, your imagination. And what you can come up with the limit is the things that you can think of to do with this content. Not that you have multiples, but you have video, you have audio, and you have text, and then that text can become a PDF, it can become any other kind of download, it can become an image, the text itself can become an image, you can do the question and answer images of each. I mean, it becomes what you could do becomes ridiculous. The thing is, is it necessary? And why are you needing to do all of this a lot of times, all of that just simply isn’t necessary because the process that we use, requires you to do as little work as you can for as much benefit as you can saving the bullets. In case you need more.

There you go. Always keep some, some in reserve, right.

How Do You Properly Optimize The GMB And Website Of An Old Business?

Okay. The next question is a basic GMB question. I have a client who bought his dental practice from another dentist. The old dentist GMB is ranking Okay, three in some map packs around the office. And second, organically what is the best approach try to merge in the GMB market is closed and rank the new one with the new business name for the web for a website, the old one as a pop up directing to the new site, should I take that site down or leave it up just worried about the possum, but I think I could rank them both, I would be fine with that both businesses have exact same address. Okay, I’m going to give you what I would do in that situation. And then I’d love to hear Marco’s opinion on this as well. But what I would do is I would merge those two GM B’s the one that was shut down, I would contact Google My Business support and explain exactly what you just did to us without the SEO terminology, because you want to act dumb, or even, you know, you can act on behalf of the business owner. But I’ve done that in the past something similar where you know, there’s two GM B’s because of a tree service company bought another tree service company, for example. And so since they ended up sharing the same address, but it was different names and everything else, I don’t want to cause any PII issues, right where you can ambiguous ate the data for a particular business. So what I do is I contact Google My Business support and tell them, hey, this company bought this company there now. And you know, it’s now this name, but it’s in the same location, I want to merge the two and Google support Google, my business support will help you with that. I’ve had I’ve done that on multiple occasions. So that’s personally what I would do as far as the website. What I would do with the website is do a redirect. Right? If it’s ranking second, organically, I think you said yeah, second, organically, the website is got some authority, obviously. So if you’ve got the new website for the new brand, what I would do is do a redirect, I wouldn’t leave both of them up because it could cause some excuse me some NAEP issues and possibly some entity ambiguation. So I would like I said I would merge the two GM B’s you might have to contact you will likely have to contact GMB support to do that so that it can be done properly. For example, you know if you have I had another client that had a GMB where they had to they moved all they did was move locations so when they moved locations, they set up a new GMB instead of changing the original, like the information in the original GMB, they just set up a new one. And so when they came to me as when I, you know, brought them on as a client, they had a bunch of reviews for their old location, but they had their new location that had you know, just a hand a couple of reviews but they wanted to merge the two and so once again, I contacted GMB support and I had them merge the two. So they basically called and removed the old GMB from the old location, but merged all of the reviews into the new one under the new location. And so you can do those kinds of things as long as it’s 100%. legit, if it’s spam stuff, don’t even attempt it. But if it’s 100%, legit, then I would absolutely contact GMB support have the two merged. And then again, for the organic site, I would have that redirected to the new site so that you can push that authority over to the new site. Now that’s my method. Would anybody have a different opinion? merge and properly three? Oh, and I totally agree, is a having tool and maybe creating. Now, this is where duplicate matters, right? And, and the entity comes into play, and you create ambiguity, and then Google doesn’t Okay, so which dentist is which? And how does this all work? Because it’s a bot and it’s stupid. And if you don’t give it the information is not going to know. And you want to try to relate them to one to the other, and why what’s changed and all that you’re going to get into a whole lot of issues that you don’t want. Bradley told you exactly how to solve it, merge the GMB’s call and act really stupid with the owner as a matter lead to let the dentist’s quiet Look, I bought those dentists out and now he’s got a GMB and I got I let them work it out. And then you could properly 301 the old site to the new and gain from all that power that the old one has. And as a matter of fact, if you properly three or one, you could hammer the old website for a while and get the benefit into the new website.

Or you go so the next question. I’m not sure if well, I guess there is a question in there. It says guys, I’m looking both at land solutions and alpha land realty not typing these names for a reason. I don’t care. I know. I honestly don’t care that I’ve never tried to hide my homeland realty business. They’re public. Yeah, they’re public. I’ve always mentioned that and he said, anyway, I’ll finish the question then I’m going to comment and I’m sure Marco has some comments as well says I don’t see any good rankings there. In fact, I see a huge decline. I see a huge decline in something that was not very impressive anyway. Well, that’s okay. Because that not very impressive, impressive Alfa land realty site makes me between three and $15,000 a month and fucking month and has for a year and a half. So that’s not very impressive. They’re not you know, I’m sorry, I don’t know how to impress you. It works just fine for me. He says I know you do local use GM B’s ads, etc. You said, you said and you said it many times. It’s about calls and leads I get it but it looks more narrowed towards local map listing rather than a national campaign or global campaign. Mine is not a national or global campaign Alfa land realty is a Virginia based real estate acquisition company. All I target is Virginia. That’s all I’ve ever targeted since I set it up. And I use Google ads, direct mail and SEO, and I get all the damn leads that I want or can handle from those three methods. So and most of my traffic comes from direct mail I’m not gonna lie I do get leads from Google ads and from organic SEO, but those leads aren’t really the leads that I want. Those are typically not as good leads because I like to target specific land types in certain areas. And so with direct mail, I can do that. And so again, I’ve always I’ve never tried to hide the fact that I’ve not done a whole ton of SEO for Alfa land realty because I haven’t needed to most of the traffic that I generate is through direct mail. However, I do get probably eight to 12 leads per month from Google ads and or organic SEO but those they tend I bought several properties from you know, leads that have come in from either Google ads or from organic SEO, but most of them that come through aren’t those good they’re not that good leads because they’re not as targeted as I want them to be like I can do with direct mail. So again, I’ve never tried to hide that guys there’s no reason for me to I’m always honest with what’s going on in my business and it’s all been about Virginia land by land acquisitions in Virginia so I’ve been able to accomplish my goals with the methods that I’m using that solutions go ahead.

On the other hand is national and as a matter of fact we got we had a lead once from Bali so it’s it’s global. We did lead from somebody was selling land in Bali wanted us to do one to see if we would buy it I and I’ve prepared some some stuff that I that I want to share my skis Mind if I grabbed the screen shirt. Let me go here. And I can’t you got to give me permission or stop sharing your stop sharing mine. How about that? And I was Okay, here we go. Let me make sure I share the right one. Get rid of the porn. All right. So I saw this question and I came a look. Because I love the use of the turn of the phrase, I see a huge decline of something that was not very impressive anyway, wasn’t meant to be impressive was meant to get results. I’m not to impress anyone. I’ve never, I’ve never been it, I don’t want to impress you. All I want is the person here. If you can see my screen, when they come on here to fill out the fucking form. That’s all I want. Not to impress. So here we go. Are we seeing that position? I took a look. I don’t know how many top 10s I have. I but if I can scroll down? I don’t know. I can keep scrolling. Scrolling. Scrolling. Right. So you can see yes, it’s very local. It’s heavily local. How else would you target local real estate? Please, what are we talking about? Can we please define what we’re talking about first, because yes, even though this is National in nature, I have to target it locally. Or else, the person that’s looking to sell their land, in bumfuck, whatever, would never find me to sell me the land. So of course, I don’t know what it is you’re using you said hrs, I don’t use hrs. I don’t use sem rush, I don’t use any action. I use go, this is what I use. This is what tells me what it is that I’m doing. And whether what I’m doing works. Not only this, but while I was doing this, what’s so funny is let me pull this up in my G but look at the time 1:37pm I haven’t even opened because I was going through this, to show this during have to have a web web form fill came through. This is what I’m after man. Now, not you, you why user specific or targeted or whatever. But this is what I’m after I’m not after you. And I’m not after a dress to impress a dress and whatever the fuck it is they decide to give because I could give a shit about a trust and majestic. And and whoever else, you name it, I don’t care. I get my information from analytics, I get my information from the Search Console. That’s what tells me what to target. So I can get this because as Bradley said, Now these, what I do is I’ve been turning them over to the alpha land Realty, that you created Bradley. Yeah, the group, I’m sure you see me posting in there. And this is what I’ll do with this form. Because I have enough with what I’m doing with what I’m targeting in the states that I’m targeting. Or I’m good where I don’t know, four or five sales.

I wouldn’t say that much, let’s say three to four sales per month, three to four k average, well, that’s an extra 10 k in my pocket that I’m not expecting to see. I mean, and this is after expensives after expenses, after cost lawyers and everything else, it’s in my pocket is what I put in my pocket. That feels really nice. I don’t know about you, it may not be impressive to you. And I understand that. Okay, you may you probably make way more than I do, from something that just a side hustle, and a website that we haven’t done really anything to other than you know, we set up the SEO shield, some schema, some q&a, but not really giving it the love that it should not giving it all of the attention that we need to. Because since this is my main source of income, since this is just a playground, whatever I get here is perfect. I mean, this is fine for me, if I get I don’t know, 10 of these is what we’re getting per month, and I turn them over to the guys and and they can close a few. And they give me the commission. I mean that that’s an extra source of income in my pocket. So in addition to whatever it is that I’m closing and that I’m making every month, now this, this last solution network will also produce webform fills, where the guys who took Bradley’s training can go and they can get after these people make the offer and try to make that close and sell and put a couple of grand in their pocket. And they really didn’t have to do the effort other than to contact and try to close it. Because this person is hot. This person is hot to sell. They don’t go and find you organically unless they’re hard to sell this we know. So I’m sorry that you’re not impressed. But yeah, I mean, the other part of this what you said is so like calls and leads, because that’s the only way that you gonna make money. And I could be number one in everything and not making a penny and I could be selling it hot. Look, look, I’m number one. Number one. Number one, I’m not making a penny. And yet you’re going to fall for it. Because you see number one everywhere and is not really doing anything. So I mean, hopefully, this is the example you should be focusing on. We put everything through Google through analytics, and through search console. That’s what that personally, this is what I focus on. I don’t care about anything else. And I don’t care what anybody says about analytics and search console, because they’re generally wrong and they don’t know how to use it. And so they can’t see how it works. that’s their problem, not mine. All right, my hand a second, let me just finish my mastermind, people, my heavy hitter club and my mini mastermind. They know how to use this shit, because I’ve shown them how to use it. And how it is that you’re supposed to take a look at analytics and search console so that you can get the most benefit from it. And I’m done. Go ahead, man.

Yeah, no, I was just mentioning that, again. You know, I, I spent last year I’ve been running my alpha land realty business for about a year and a half now. And it’s, it only requires about eight to 10 hours a week now, because I’ve got personnel in place, and automations and systems and everything that I built took me months to build all of it. But now it just requires very little of my attention. Like I said, between eight to 10 hours a week on average. And for a period of time, I did spend more time on SEO and a lot of time in Google ads. But I’ve refined the Google Ads campaigns. And I realized, after starting to receive leads from just SEO and from Google ads, that those aren’t the best quality leads, because they’re often in random areas of the state that I’m not interested in, which ends up taking more time to research those markets to get to know those markets. I know which markets, I can flip properties in very quickly. And so those are the markets that I target and I target them more specifically with direct mail, because it’s a higher quality lead, and it works better for my business model. So again, it’s not I’ve never tried to, you know, sell people on the fact that my alpha land realty site was super optimized and all that shit. And everyone, it’s a single page landing page on Click Funnels, but still ranks. So what difference does it make, it generates me a very nice income with very little effort now, because I’ve built the systems and everything else. So anyways, if anybody’s interested in learning more about that specifically, reach out to support at Semantic Mastery, we’ve had a couple of people reach out in the last month or so and say that they’re interested in possibly joining a paid training group where you where I’ll teach how to flip land, it’s a great business guys, you can do it virtually from a computer at home, like out of I think I flipped. I don’t know, 28, maybe between 20 and 32 properties in the last year and a half. And I’ve only been to three of them. And it was only for very specific reasons that I went to three of them, I’ve been able to buy and sell land and make, like I said, on average, on my low end, in fact, this month, I only make 2300. But on my on my low months, it’s still a four figure profit. And on my good months, I’ve made five never made more than 16,000 in a month. But you know, that’s a really good income now for three to or excuse me for eight to 10 hours a week of effort. And so again, if anybody’s interested in that business, just reach out and say you’re interested in land flipping business. And once we get enough interest, I’ll put together another group and do some training on that it will be a paid training though, guys, so just keep that in mind. All right, we’ve got about 12 more minutes. I’m gonna grab the question. Question, though.

It was a good question. And we’re weren’t attacking you for your vote on another way. No, no. And and it’s good. I love this when people call you out. And it’s okay, so well, because the proof of a profit is and whether the prophecy comes true. If it doesn’t, then the profit is useless, right? So what we say is the results are what matter we need to be able to show results so that people who are in a dress and doubting I understand the doubt man, I understand the doubt. What I’m saying is your focus is wrong. I’m not saying you’re wrong, I’m saying the focus that you’re giving it is wrong, because we’re not interested in HS. And they can show whatever they want. And you could go ahead and share. It’s the land some land solutions network, you can share it, you can go look at it, reverse engineer it, because we did a lot of nasty stuff in there a lot of testing, and it’s still it’s ongoing. We’ll get back to it and give it some love man, because we can take over a lot of stuff with the way that it’s ranking right now. At any rate, yeah, it’s not anything done to you or set to you specifically. It’s just that when you when you focus on Ah, they’re going to show you what they want majestic what they want SEMrush what they want. I only care about Google. That’s all I care about.

Yeah, and just one other thing about that is what’s interesting is if you take a look at my site, somebody’s got positions here. Oh, look at that son of a bitch anyways. But you can see like sell land fast, Virginia. We buy land Virginia, there’s a few other keywords that work really well for ranking. But if you take a look at my site, guys, it’s a single page landing page on clickfunnels, which clickfunnels doesn’t even give you the ability to optimize the page much there. You can’t really optimize the elements and Click Funnels. It’s very difficult. But that’s it. I mean, it’s a very simple site on a wide Firefox has been so slow, but that’s it. It’s that I mean, there’s no content marketing going on there. I’ve had a syndication network built but I never I don’t I don’t blog. I don’t publish posts. I don’t have I’m not doing GMB posts or anything like that. I do a few a handful of press releases per year. And that’s it. And that’s all I’ve had to do because look, I’m ranking number one in Virginia for my primary keywords the keywords from because I’ve run Google ads for this for a year and a half, I know which keywords produce conversions generate leads, those are the only keywords I give a shit about all the other ones I could care less about. It’s not a it’s not a it’s not a you know, a test to see how how many rankings I can get. In this case, it’s producing like I said, on the low end, four figures and on the high end five figures per month consistently month in and month out. And it has been for a year and a half. So I’d say it’s a success. And I don’t spend a lot of time on it anymore. I did four months but it’s it’s where it is now to where it’s on. It’s almost on autopilot requires very little my attention. So

I’m not sure what why am why Oh, niches What does that mean? Do you know what y m y l means?

Marco? You’re You’re muted

by the way.

What is okay?

Nevermind.

I’m sorry. Somebody want to answer that?

Now? I thought I thought it was something else. MF

Global campaign for y m y l niches? I’m not sure what that means. Okay. Um, are these methods suitable for current moments for something outside at the current moment? Excuse me for something outside local marketing? Yeah, of course. I mean, again, like if you I mean, Mark always talks about local is relative, right? Your local can be a neighborhood, a city, a county, a state, a country, or global, it really just depends you local is relative, you know, there, I’m just targeting on a statewide basis, because I found that it doesn’t make sense to target like, we buy land Culpepper, Virginia, we buy land, it doesn’t make sense to go through all of that additional effort for that particular project. Because again, like and here’s the other thing about that project. And tree services, people will go to Google because they got a tree that is overgrown or a dead tree that’s in danger of falling on their house or their car or something. So they need that service. So they go to Google, and they search tree service or tree removal, Tree Removal near me or tree removal and whatever their city is, right. But with the landowners and for again, for that business, it’s a lot of times these are people that own land that really doesn’t haven’t even considered selling it, they just pay taxes on it, you know, year in and year out. And so I all of a sudden send them a letter that says, hey, I’m interested in purchasing your vacant land parcel located at whatever, whatever. If you’re interested in receiving an all-cash offer, fill out this form at this website, or call this number, which goes to my call center. That’s it. And so again, you know, a lot of the times I’m targeting people that have land that doesn’t even know that they want to sell it, the ones that do think, well, I’ve got a piece of land I need to generate some money from there are the ones that go to Google and search for it. But I found again because those are in random areas throughout the state that I’m not specifically targeting and ends up requiring more research on my part. And then it’s a market that I’m unsure about whether I can flip it quickly and all that other kind of stuff. So it’s that uncertainty is the reason why I don’t like those leads as much Don’t get me wrong, I’ll still make offers on them. But I like the areas that I’m specifically targeting through direct mail those areas better So again, just to kind of explain.

it’s just a different model period. So why am while your money or your life. Okay? What is it your money or your life niche? Not sure what that means?

Is It Okay To Optimize Two YouTube Channels For One Money Site

Anyway, so we’re gonna move on fit says good agents, I have a client posting on two different YouTube channels, only one optimized, should they optimize both? And add the money to site to both thanks for all you do. Yeah, I guess you could, uh, I don’t see how that could hurt anything. As long as it’s the same brand. I mean, I guess it depends on what it is that you’re doing. What it is that they’re doing? If it’s the same brand, but like, perhaps two different topics, or for whatever reason, then then yeah, I don’t see why that would hurt anything. Um, that’s what I would do. I mean, obviously, I need some more details, Fitz, to be able to give you a better answer, then that but I mean, if it’s the same brand, I don’t see why you couldn’t, it wouldn’t cause any ambiguity as long as you’re not, you know, trying to create two different types of brands for the same company if that makes sense.

What’s The Drawback If A Google Drive Folder Is Shared To Anyone With The Link Vs Sharing It Publicly?

So Okay, the next question is a G Drive folder is shared to anyone with the link versus public on the web. What’s the drawback? Or is it completely useless to do it that way? Is it thoroughly tested? I’ve heard it’s still good for buffering if you share with anyone with the link, but don’t know about entity validation. What’s your take? Marco? That’s a question for you.

The link shared folder has no fucking use that has to be public on the web. Really? It has to be it won’t pass if you Uh, no. It has to be public on the web man. Hmm. Now, even if you try the iframe that anyone with the link, it has it if you don’t do it right, it has a frame breaker. So once you if it has a frame breaker then we were losing all the benefits from what we now know, as our ys Academy reloaded, right? Because that’s built upon the power of the iframes and how they work. Okay,

so you’re saying his shit has to be public on the web to provide the benefits public and if you can’t do it, don’t worry. Go to MGYB to order drive second t site from us because we can make it public.

What’s The Drawback If A Google Drive Folder Is Shared To Anyone With The Link?

There you go. Rob says thanks, guys. Baby’s up. What’s up, baby? I was wondering where the hell you are today. He says, Hey, guys, after I asked all the External links variations now it’s time for a new wave. So so we’re gonna go through several weeks Marco has some other topic but one topic.

Yeah. 1000 ways. Maybe I’m giving you shit, man, we appreciate you, man. There’s no there’s no question. He says, Does the organization schema have to be on each page or just the home page? What page or post should the organization schema on which should be an article scheme? Okay, that’s a great question. And I’ve recently because of POFU Live and some of the training I’ve received from there, I started digging into schema more and I only put organization schema as the only schema on the homepage now. But if you understand the connected schema, then you can, you’ll still can work organizations schema into like local business schema or into article schema because the organization can be the publisher, there’s it’s connected schema is like combining schema types, but it has to be done correctly, or else it will ambiguity of the page that multiple schemas are on. So in other words, you have to understand how to connect schema properly, it’s not something we’re going to cover here, you’d have to go to heavy hitter club, that’s you that’s the place to be if you want to learn how to do that stuff. I’ve been learning from Marco and Rob and also doing some research on my own. And I’ve just recently begun to understand the idea of the concept of connected schema. And so I was actually doing it wrong for a lot of my own local business sites for the last couple of years because I would put organization schema sitewide. And then on location pages, I would have local business schema also. But that actually ambiguous. It’s the main entity of that particular page unless you combine them into a connected schema. And then you designate the main entity of the page or you can ref local like for example, local business schema can be the primary schema for a location page, but it can reference the overall parent organization. The same thing for articles schema, Article schema is going the primary entity of the pages the article itself, right. But then you can reference the publisher as an organization, for example, or even the author could be an organization. And that can pull in all of your organization schema with your same as attributes and everything else. You have to learn how to put that together properly. And I didn’t know how to do that until after I went through POFU Live. And I got to watch some of our speakers, which by the way, you can buy POFU Live recordings right now. So if you want to get a really good bass training for what connected schema is, and how you can develop this kind of stuff out, go get the POFU Live recordings. And I just want to mention, as I said, I realized after the POFU Live event and hearing some of our guest speakers, that I really needed to step my schema game up. And so I’ve spent the last several weeks now actually really tightening up my schema on a lot of my lead gen properties. And I’m starting to see some significant results from that already. But as so organization schema can go on all the pages if it’s nested within the other schema properly. Otherwise, just put it on your homepage or your about page or both. It can be on both of those even. But for everything else that would have the main entity of the page have that only schema on that particular page only unless you’re using connected schemas. So essentially nested schema where it would reference organization schema, hopefully, that didn’t confuse a lot of people. Mark, do you want to comment on it before I move on?

parent, child-parent, you can have organization either on the homepage or on the about page don’t make both if you’re going to do that I prefer it on the own baby to that’s where the bot will generally come in and go through the rescue website. So that’s what I like. As far as everything else. I mean, no, yeah. Don’t ambiguity. You’re in big trouble, man. Yeah.

Yeah. And that’s the thing. Like if you have multiple schemas on a page, and they’re not, you can actually main entity of page that’s it. That’s an attribute that’s a type that you can designate so that you can specify which one it is but if you’re using connected schema, or like you said Parent-Child, nested schema is another term for it, then it should validate correctly. Anyway. But yeah, it’s an interesting man, I didn’t realize how much I was missing drugs and data world until we had the poker live event. Now, that was my main takeaway. And I’ve told that to everybody. I was like, my main takeaway was I need to step my schema game up. And so I spent and I’m still just scratching the surface, Robin, and Marco, and heavy hitter clubs where you want to go for all of that stuff. Guys, there’s no question. It’s what we’re teaching a heavy hitter, man.

Yep. All right.

Last thing, I’m just gonna answer the part two real quick. And then we’ve got to wrap it up. He says, What if the homepage is general info, the representation of the brand, sort of, and then there is long-form post, which is targeted for the main service, keyword example tree removal, how to place schemas there. Yeah. So again, that would be I would consider that article schema. And you can also nest within article schema services, right? You can mention service. You can even have like offer catalogs, all that kind of stuff. Again, it’s a, it can get very, very complex. So you have to understand what it is that you’re doing. But I would say like a main like service page where with an article that talks about services, you could create a service schema type, but I don’t think that’s as valuable. And I don’t know, maybe Marco can answer that. Or maybe this isn’t the proper place to answer that. But I’m testing right now with some of my Tree Service sites having the like Tree Removal page, for example, marked up as a service page. And then I’ve got others that are article pages with nested services in it. I think the article page with a nested service is the proper way to go but I don’t know and that’s why I’m kind of testing and comparing right now. Mark Oh, am I am I revealing too much or what?

Yeah. Because that’s stuff I mean, how we, how we create the relationships and and how we stack the schemas. What it’s what’s dealt with in the heavy hitter club.

There you go. So that was a tease, go go join heavy hitter club guys. It’s inexpensive, and it’s totally worth it if you want that kind of technical knowledge. So all right. Thanks, everybody for being here. We got to wrap it up. Everyone knows next week. Thanks, guys.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 310 published first on your-t1-blog-url

0 notes

daynamartinez22 · 5 years ago

Text

Weekly SEO Q&A – Hump Day Hangouts – Episode 310

youtube

Click on the video above to watch Episode 310 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Doing good here? Good. They can complain and yeah, I think we got something pretty sweet coming. Oh, really? I made a video about something today, so, huh?

All right. Well, now I’m curious. I don’t even know what you’re talking about.

Well check Facebook.

Ah, all right. I will check it out. Bradley, you got the tech stuff done. Are you available?

Well, it’s the fucking video still not on know that on the page. Click Funnels bullshit. I’m tired of it. And I really am.

It’s still not even there we go. Yeah, it’s updated now.

Well, it’s not for me.

Gotcha. Well, we’ll circle back around. I’m going to type something in while I ask her not How you doing today, man?

Great, man. I’m in Miami. Having fun. Everything’s good.

Well, you got to talk for a little bit longer. I gotta, I gotta touch.

I’ve heard that you’re in Miami. Is that true?

Those are right now, but we still had it. So.

What about POFU?

About It was a great event.

Oh my god, what about it?

The live of the recordings are available, right?

Should be right.

Yes, that what I was just talking about or not my losing my mind about POFU.

This has got me all screwed up. Because the format has changed in the last couple of weeks. And after years of having one particular startup format. It’s hard to hard to transition.

All right,

you guys are seeing my screen now. Correct. Good to go. Yes.

Yep. All right.

What Is The Name Of The Upcoming Buffer Site S3 Creator?

Should You Make A Separate Page For Each Location When Siloing A Local Service Business Site?

There you go. Let me unpause the screen for a minute if I can find it. Okay.

What Do You Recommend For A Self-Hosted URL Shortener?

All right, there we go on the resume share again.

Because doing some background stuff. Alright.

Can You Make Multiple GStacks On One Google Account That Are Interconnected?

Let me see, of course, there is.

Why would you want to go and break up the well, not a limitation? But why would you want to put two things that are unrelated in the same dry stack?

We go for G stacks under one account. So different g stacks, but yes,

no? No. Okay.

Is It Better To Have An Old Google Account Better Than A Gsuite Account When Creating Drive Stacks?

How Do We Use of Text Transcripts From Videos For Traffic And Link Building Purposes?

There you go. Always keep some, some in reserve, right.

How Do You Properly Optimize The GMB And Website Of An Old Business?

I’m not sure what why am why Oh, niches What does that mean? Do you know what y m y l means?

Marco? You’re You’re muted

by the way.

What is okay?

Nevermind.

I’m sorry. Somebody want to answer that?

Now? I thought I thought it was something else. MF

it’s just a different model period. So why am while your money or your life. Okay? What is it your money or your life niche? Not sure what that means?

Is It Okay To Optimize Two YouTube Channels For One Money Site

What’s The Drawback If A Google Drive Folder Is Shared To Anyone With The Link Vs Sharing It Publicly?

What’s The Drawback If A Google Drive Folder Is Shared To Anyone With The Link?

Yep. All right.

Yeah. Because that’s stuff I mean, how we, how we create the relationships and and how we stack the schemas. What it’s what’s dealt with in the heavy hitter club.

Source: Semantic Mastery Weekly SEO Q&A – Hump Day Hangouts – Episode 310 published first on your-t1-blog-url

0 notes