#Microsegmentation Market insights
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Microsegmentation Solution Market Size, Regional Revenue 2025-2037
A comprehensive analysis of the Microsegmentation Solution Market Size, Share, Latest Trends, and Growth Research Report 2025-2037 provides an accurate overview and thorough analysis of the market industries in the present and the future. This report provides a comprehensive overview of the market, including current market trends, future projections, and an in-depth analysis of the major players in the industry. It provides a comprehensive overview of the market, including current market trends, future projections, and an in-depth analysis of the major players in the industry.
Report findings provide valuable insights into how businesses can capitalize on the opportunities provided by these dynamic market factors. It also provides a comprehensive overview of the major players in the industry, including their product offerings, contact and income information, and value chain optimization strategies. Furthermore, it offers an in-depth analysis of the leading businesses in the industry based solely on the strength of their business plans, product descriptions, and business strategies. Request Report Sample@ https://www.researchnester.com/sample-request-7027
Key Findings
Analyzing the Microsegmentation Solution Market
A thorough understanding of the Microsegmentation Solution Market will provide businesses with opportunities for growth such as customer acquisition, enhancements to their services, and strategic expansions.
By incorporating market intelligence into their operations, businesses can anticipate changes in the economy, assess the effect these factors may have on their operations, and create plans to counteract any negative effects.
Market intelligence helps organizations stay ahead of the curve through insights into consumer behavior, technological advancements, and competitive dynamics.
Using Microsegmentation Solution Market data can provide organizations with an edge in the competitive market and establish prices and customer satisfaction levels.
In a dynamic market environment, business validation helps companies develop business plans and assures their long-term survival and success.
What are the most popular areas for Microsegmentation Solution Market?
Report highlights include:
There is a 360-degree synopsis of the industry in question in this study, which encompasses all aspects of the industry.
The report presents numerous pricing trends for the Microsegmentation Solution Market.
Additionally, the report includes some financial data about the companies included in the competitive landscape.
The study enumerates the key regulatory norms governing the keyword market in developed and developing economies.
Additionally, the Microsegmentation Solution Market report provides definitions of the market terms referred to in the document for the sake of convenience.
Future Potential
In the keyword research report, various primary and secondary sources are used to describe the methodology of conceptualizing the study. It has been discussed in the study what the scope of the report is and what elements it contains in terms of the growth spectrum of the keyword. The document also includes financial data of the companies profiled, along with the current price trends of the Microsegmentation Solution Market.
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Research Nester is a leading service provider for strategic market research and consulting. We aim to provide unbiased, unparalleled market insights and industry analysis to help industries, conglomerates and executives to take wise decisions for their future marketing strategy, expansion and investment etc. We believe every business can expand to its new horizon, provided a right guidance at a right time is available through strategic minds. Our out of box thinking helps our clients to take wise decision in order to avoid future uncertainties.
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#Microsegmentation Solution Market Size#Microsegmentation Solution Market Share#Microsegmentation Solution Market Forecast#Microsegmentation Solution Market Overview
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Microsegmentation Technology Market Analysis Dynamics, Players, Type, Applications, Trends by 17- 2032
The global Microsegmentation Technology market size was valued at USD 12.90 billion in 2022 and is anticipated to grow at a compound annual growth rate of 8.0% from 2023 to 2032
The competitive analysis of the Microsegmentation Technology Market offers a comprehensive examination of key market players. It includes comprehensive company profiles, insights into revenue distribution, product advancements, regional market presence, strategic development plans, pricing strategies, selected target markets, and near-term industry leader activities. The information in this section will help readers better understand the forces that drive competition and what methods will help them stand out in pursuing new target markets.
Market projections and forecasts are underpinned by extensive primary research, further validated through precise secondary research specific to the Microsegmentation Technology Market. Our research analysts have worked very hard to compile important industry insights from significant industry players, such as Original Equipment Manufacturers (OEMs), top-tier suppliers, distributors, and pertinent government bodies.
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Market Segmentations:
Global Microsegmentation Technology Market: By Company • VMware • Cisco • Unisys • Varmour • Juniper Networks • Opaq Networks • Nutanix • Cloudvisory • Guardicore • Extrahop • Shieldx Networks • Bracket Computing Global Microsegmentation Technology Market: By Type • Network Security • Database Security • Application Security Global Microsegmentation Technology Market: By Application • Government and Defense • Baking, Financial Services, and Insurance (BFSI) • IT and Telecom • Healthcare • Manufacturing • Energy and Utilities • Others
Regional Analysis of Global Microsegmentation Technology Market
All the regional segmentation has been studied based on recent and future trends, and the market is forecasted throughout the prediction period. The countries covered in the regional analysis of the Global Microsegmentation Technology market report are U.S., Canada, and Mexico in North America, Germany, France, U.K., Russia, Italy, Spain, Turkey, Netherlands, Switzerland, Belgium, and Rest of Europe in Europe, Singapore, Malaysia, Australia, Thailand, Indonesia, Philippines, China, Japan, India, South Korea, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA), and Argentina, Brazil, and Rest of South America as part of South America.
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Here are common elements that you might find in a market research report related to trends and market dynamics:
1. Market Growth:
Identification of growth trends or patterns in the market, such as CAGR (Compound Annual Growth Rate), and factors contributing to or hindering growth.
Analysis of market size and potential for expansion or contraction.
2. Technological Advancements:
Assessment of emerging technologies that are shaping the market.
Impact of technological innovation on product development and market competition.
3. Consumer Behavior and Preferences:
Insights into changing consumer behavior, preferences, and buying patterns.
The role of consumer trends in product design and marketing strategies.
4. Competitive Landscape:
Analysis of key market players, their market share, and competitive strategies.
Identification of new entrants and potential disruptors in the market.
5. Regulatory and Compliance Changes:
Overview of existing and upcoming regulations affecting the industry.
How changes in regulations can impact market dynamics and competition.
6. Economic Factors:
Economic indicators and their influence on the market, such as GDP growth, inflation rates, and currency exchange rates.
Market responses to economic cycles and trends.
7. Global and Regional Market Dynamics:
Analysis of market dynamics on a global scale and by specific regions or countries.
Regional variations in market trends, preferences, and growth rates.
8. Industry-specific Trends:
Trends unique to the specific industry or sector under study, such as healthcare, automotive, or technology.
Factors like industry consolidation, mergers and acquisitions, and innovation.
9. Environmental and Sustainability Trends:
Impact of sustainability and environmental concerns on the market, including eco-friendly products and practices.
Consumer demand for sustainable and socially responsible brands.
10. Supply Chain and Distribution Trends:
Changes in supply chain logistics, including e-commerce, direct-to-consumer models, and global supply chain disruptions.
Market dynamics influenced by shifts in distribution channels.
11. Market Disruptions:
Identification of potential disruptors, such as new business models or technologies that could reshape the market.
How incumbent players are responding to disruptive forces.
12. Social and Cultural Trends:
The influence of cultural shifts, demographic changes, and social movements on market dynamics.
How brands adapt to align with social and cultural trends.
13. Data-driven Insights:
Utilization of data analytics and big data to derive insights about market trends and customer behavior.
The impact of data-driven decision-making on market dynamics.
14. Pandemic and Crisis Impacts:
Analysis of the effects of global crises, such as the COVID-19 pandemic, on market dynamics and trends.
Changes in consumer behavior and industry adaptations in response to crises.
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At a CAGR of 24.9% Microsegmentation Market will Surpass $2,038.7 Million by 2022 from $670.3 Million in 2017

According to new market research report on "Microsegmentation Market by Component (Software and Services), Security Type (Network Security, Database Security, and Application Security), Service, Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2022",
The global microsegmentation market size is expected to grow from USD 670.3 Million in 2017 to USD 2,038.7 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 24.9% during the forecast period. The major factors driving the growth of the microsegmentation market include increase in network connectivity and data theft, and maintaining safe third-party access.
Browse and in-depth TOC on “Microsegmentation Market”
85 - Tables
43 - Figures
142 - Pages
Download PDF Brochure@ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=213178740
The consulting and advisory services segment is expected to have the largest market size in the microsegmentation market during the forecast period.
Counseling and warning administrations assume a huge job in accomplishing the zero trust security display through microsegmentation. They give key bits of knowledge to the operational, authoritative, and innovative change to different verticals relying on their necessities. In addition, these administrations offer an imaginative administration layer structure to help set up a cutting edge security design.
The managed services segment is expected to grow at the highest CAGR during the forecast period.
Overseen administrations are in effect quickly embraced by created nations, for example, the US and Canada. Overseen administrations assume a tremendous job in the sending of microsegmentation programming as indicated by prerequisite of customer. Overseen administrations incorporate all the pre-and post-organization questions and needs of the clients. These administrations may incorporate arranging, structuring, testing, coordination, upkeep, and backing. These administrations are primarily re-appropriated for on-time conveyance, decrease of capital use, working costs.
The Banking, Financial Services, and Insurance (BFSI) vertical is estimated to have the second largest market size in 2017.
The security arrangements help budgetary specialist co-ops ensure their clients, meet government and industry consistence norms, encourage security reviewing, and stay away from the harm to notoriety brought about by information breaks. This part is constantly redesigning its preparing and exchange advancements and expects start to finish security answers for upgrade activities against both inside and outside dangers.
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North America is expected to have the largest market share in the microsegmentation market during the forecast period. North America is relied upon to have the biggest market share and rule the microsegmentation market amid the gauge time frame. The area has the nearness of major feasible and entrenched economies who put significantly in Research and Development (R&D) exercises, in this way adding to the advancement of new security arrangements.
The district contains nations, for example, the US and Canada, which are seeing the huge appropriation of microsegmentation arrangements. Increment in ransomware assaults on the associated gadgets, developing utilization of security virtualization and distributed computing, and expanding requirement for security upgradation are a portion of the central point driving the development of the North America market. The straightforwardness in guidelines and critical government spending has impelled advancements in the district.
The real merchants in the microsegmentation market incorporate VMware (US), Cisco (US), Unisys (US), vArmour (US), Juniper Networks (US), OPAQ Networks (US), ShieldX Networks (US), Cloudvisory (US), Extra Hop (US), GuardiCore (MEA), Bracket Computing (US), illumio (US), Nutanix (US), and August Schell (US).
About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
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#Microsegmentation Market#Microsegmentation#Microsegmentation Market size#Microsegmentation Market share#Microsegmentation Market trends#Microsegmentation Market growth#Microsegmentation Market scope#Microsegmentation Market insights#Microsegmentation Market analysis#Microsegmentation Market overview#Microsegmentation Market outlook#Microsegmentation Market segments
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Microsegmentation Market by Manufacturers, Regions, Type and Application, Forecast to 2026
In this report, our team offers a comprehensive analysis of Microsegmentation market, SWOT analysis of the most prominent players in this landscape. Along with an industrial chain, market statistics in terms of revenue, sales, price, capacity, regional market analysis, segment-wise data, and market forecast information are offered in the full study, etc.
Access Sample Report of this report @ https://www.radiantinsights.com/research/global-microsegmentation-market-2020-2026/request-sample
This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, covering
· VMWARE
· CISCO
· UNISYS
· VARMOUR
· JUNIPER NETWORKS
· OPAQ NETWORKS
· NUTANIX
· CLOUDVISORY
· GUARDICORE
· EXTRAHOP
· SHIELDX NETWORKS
· BRACKET COMPUTING
On the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into
· Network Security
· Database Security
· Application Security
By Application, this report focuses on Sales, Market share and Growth Rate of each application, can be divided into
· Government
· FinancialServices
· Communication
· HealthCare
· Retail
· Manufacturing
· Energy
· Other
By Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like
· China
· USA
· Europe
· Japan
· Korea
· India
· Southeast Asia
· South America
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Huge opportunity in Microsegmentation Market 2019-2025 key players: vmware ,cisco ,unisys ,varmour ,juniper networks ,opaq networks ,nutanix
Huge opportunity in Microsegmentation Market 2019-2025 key players: vmware ,cisco ,unisys ,varmour ,juniper networks ,opaq networks ,nutanix
Global Microsegmentation Market Research Report 2019-2025
The Microsegmentation Market Research Report is a valuable source of insightful data for business strategists. It provides the Frozen Apples overview with growth analysis and historical & futuristic cost, revenue, demand and supply data (as applicable). The research analysts provide an elaborate description of the value chain and its…
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#Microsegmentation forecast#Microsegmentation industry#Microsegmentation market#Microsegmentation price#Microsegmentation share#Microsegmentation trends
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Go with the Flow
It may seem like an overused idiom, but we think it’s the perfect title for a blog post on Nutanix networking and Flow. Today the journey is well underway. AOS 5.6 released in April and contained VM microsegmentation to increase application security and Flow was officially announced as the vehicle for connecting and securing any application (VM, Container) on any cloud (Public, Private, Hybrid). Nutanix simplified traditional data center infrastructure with HCI and now we bring that same “one click” simplicity to networking and security. In this post, We are going to lay out the journey for Flow at Nutanix, from its headwaters in AHV, winding through microsegmentation, touch on some of the exciting places we will take Flow based on technology from our recent Netsil acquisition and even a gaze over the horizon at our multi-cloud future.
Headwaters: Virtualization for the Enterprise Cloud OS
The story of Flow in Nutanix goes back to AHV, our native hypervisor based on Linux KVM. The foundation of our networking and security technology is based on OVS – an open source virtual switch with proven scale and performance. Since the early days, OVS has been known for rapid innovation and proven scale. We chose OVS because we have always had big plans around networking and the important role it plays in virtualization – even more so for modern distributed applications, hybrid or multi-cloud environments. OVS provided a robust platform to handle our immediate requirements and a rich set of features and functions to develop for the future. Starting with AHV in 2015, OVS has been used under the covers to provide VM virtual networking and support features like our innovative IP address management (IPAM) that is built right into AHV.
Are we there yet?
VM networking in AHV was only the beginning. As of AOS 5.6 released in April, we officially released the first set of features in Flow with the laser focus on making applications more secure and doing it with our “one click” philosophy of simplifying IT. AOS 5.6 includes VM Microsegmentation and Network Service Insertion – all managed centrally through Prism. Flow requires no additional components (management or control) and works seamlessly with our existing Prism management and Acropolis data plane model that our customers love.
Application-Centric Security
We all know that the concept of VM microsegmentation or East-West firewalling isn’t new, so what is different about our approach and what do we mean by App-Centric Security?
Our approach to microsegmentation doesn’t start with networking – in fact it is agnostic to how the underlying network is configured or built. Unlike traditional approaches where you are required to start planning with logical networking as a path to microsegmentation – Nutanix has no such requirements or complexities. We allow you to incorporate microsegmentation with Flow without any changes to existing network configuration – keeping things simple and providing admins and architects to focus on business or application requirements. Our approach starts with visualization and policy and this is where being “app-centric” comes from.
Being “application-centric” is about three key attributes:
Policy framework with inherent understanding of applications
Grouping that is based on how developers build their applications (tiering)
Full visual insight into interaction between different entities inside the application – to eliminate any guesswork in planning and reduce errors that could impact availability.
We firmly believe that the only way to create effective security policy is to start with a solid understanding of what is being secured. In this case, applications. The key is logical grouping of VMs and visibility. Starting with a new management construct in Prism, called Categories, Flow allows the writer to group VMs logically based on some classification. For example, high level groups could be development and production or categories could be used for application tiers like web servers or databases.
In the Flow policy process, once categories are created, policy is placed on categories…NOT on the member VMs. This is an important distinction as it separates the policy and groups from more dynamic network identifiers (i.e. IP addresses). This is a huge reduction in the typical complexity involved with policy creation. The responsibility for understanding end points is removed from the human policy writers and left to the virtualization platform which always knows that information and can automatically update/change policy.
As part of this process Flow includes the ability to visualize the interactions between VMs in categories (Applications). Thus providing another method to simplify the policy exercise. Imagine removing all the guesswork and knowing exactly how each part of an application communicates with the others. That’s what Flow provides – application-centric security based on a unique policy model and granular enforcement via microsegmentation.
Beyond Microsegmentation – Security and more…
We are very aware that there are cases where additional functions are required. For this reason Flow also includes the ability to leverage the same granular policy described above to redirect or tap the “flows” between VMs into other functions or services. Those can be home grown or provided by one of our ecosystem partners. Common use cases are services like third party Firewall Appliances, IPS/IDS for security, and Packet Monitoring among others.
For more details and specific use cases with examples, download our Flow Tech Note.
What’s around the next bend? (Flow + Netstil)
I suspect that what brought you to this blog was some announcements that came out our .NEXT conference in New Orleans. Back in March we acquired a company called Netsil. Cool fact, Netsil is “listen” spelled backwards. Listen is very appropriate, Netsil technology starts by “listening to” the interactions between VMs and services. It uses advanced stream based analytics to provide detailed maps (think Google Maps) of the interactions that essentially make up applications. Netsil tech is going to find its way into multiple areas of the Enterprise Cloud OS, but for Flow it will provide some truly awesome enhancements. We explained the unique policy model we use in Flow above, now combine that with mapping, discovery, and application context from Netsil and you get something truly unique and even more app-centric.
With Netsil, we will automatically discover your applications running inside VMs, understand your application topology to automatically assign categories and recommend (and create) security policies for you, taking the guesswork and complexity out and replacing it with “one click”. Expect to see the combination of Flow and Netsil technologies to be available in the second half of 2018. For a preview of Netsil capabilities,
check out this video
.
Where to NEXT? (Multi-Cloud)
We have big plans for Flow as we build out more features and services that are part of our focus on running any and all applications in the Enterprise Cloud OS. Expect to see Flow expand into the cloud as part of ensuring that the same application-centric security found on-prem is available everywhere. Our goal is to provide features and functions in support of moving workloads from on-prem to public cloud and back with Flow will provide a consistent security policy and connectivity so that you can operate you multi-cloud environment with One-Click.
Flow is available for purchase or evaluation today. Take a look.
Disclaimer: This blog may contain links to external websites that are not part of Nutanix.com. Nutanix does not control these sites and disclaims all responsibility for the content or accuracy of any external site. Our decision to link to an external site should not be considered an endorsement of any content on such site.
Forward-Looking Disclaimer: This blog includes forward-looking statements, including but not limited to statements concerning our plans and expectations relating to product features and technology that are under development or in process and capabilities of such product features and technology and our plans to introduce product features in future releases. These forward-looking statements are not historical facts, and instead are based on our current expectations, estimates, opinions and beliefs. The accuracy of such forward-looking statements depends upon future events, and involves risks, uncertainties and other factors beyond our control that may cause these statements to be inaccurate and cause our actual results, performance or achievements to differ materially and adversely from those anticipated or implied by such statements, including, among others: failure to develop, or unexpected difficulties or delays in developing, new product features or technology on a timely or cost-effective basis; delays in or lack of customer or market acceptance of our new product features or technology; and other risks detailed in our Form 10-Q for the fiscal quarter ended January 31, 2017, filed with the Securities and Exchange Commission. These forward-looking statements speak only as of the date of this presentation and, except as required by law, we assume no obligation to update forward-looking statements to reflect actual results or subsequent events or circumstances.
© 2018 Nutanix, Inc. All rights reserved. Nutanix, the Enterprise Cloud Platform, the Nutanix logo and the other products and features mentioned herein are registered trademarks or trademarks of Nutanix, Inc. in the United States and other countries. All other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder(s).
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Microsegmentation Market worth 2,038.7 Million USD by 2022
According to new market research report "Microsegmentation Market by Component (Software and Services), Security Type (Network Security, Database Security, and Application Security), Service, Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2022",
The global microsegmentation market size is expected to grow from USD 670.3 Million in 2017 to USD 2,038.7 Million by 2022, at a Compound Annual Growth Rate (CAGR) of 24.9% during the forecast period. The major factors driving the growth of the microsegmentation market include increase in network connectivity and data theft, and maintaining safe third-party access.
Browse and in-depth TOC on “Microsegmentation Market”
85 - Tables
43 - Figures
142 - Pages
"Microsegmentation Market by Component (Software and Services), Security Type (Network Security, Database Security, and Application Security), Service, Organization Size, Deployment Type, Vertical, and Region - Global Forecast to 2022"
Request Free Sample Report @ https://www.marketsandmarkets.com/requestsampleNew.asp?id=213178740
The consulting and advisory services segment is expected to have the largest market size in the microsegmentationmarket during the forecast period.
Consulting and advisory services play a significant role in achieving the zero trust security model through microsegmentation. They provide strategic insights for the operational, organizational, and technological transformation to various verticals depending upon their requirements. Moreover, these services offer an innovative service-layer framework to help establish a next generation security architecture.
The managed services segment is expected to grow at the highest CAGR during the forecast period.
Managed services are being rapidly adopted by developed countries, such as the US and Canada. Managed services play a huge role in the deployment of microsegmentation software according to requirement of client. Managed services include all the pre- and post-deployment queries and needs of the customers. These services may include planning, designing, testing, integration, maintenance, and support. These services are mainly outsourced for on-time delivery, reduction of capital expenditure, operating expenses.
The Banking, Financial Services, and Insurance (BFSI) vertical is estimated to have the second largest market size in 2017.
The security solutions help financial service providers protect their customers, meet government and industry compliance standards, facilitate security auditing, and avoid the damage to reputation caused by data breaches. This sector is continuously upgrading its processing and transaction technologies and requires end-to-end security solutions to optimize operations against both internal and external threats.
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North America is expected to have the largest market share in the microsegmentation market during the forecast period.
North America is expected to have the largest market share and dominate the microsegmentation market during the forecast period. The region has the presence of major sustainable and well-established economies who invest substantially in Research and Development (R&D) activities, thereby contributing to the development of new security solutions.
The region comprises countries such as the US and Canada, which are witnessing the significant adoption of microsegmentation solutions. Increase in ransomware attacks on the connected devices, growing usage of security virtualization and cloud computing, and increasing need for security upgradation are some of the major factors driving the growth of the North America market. The ease in regulations and significant government spending has spurred innovations in the region.
The major vendors in the microsegmentation market include VMware (US), Cisco (US), Unisys (US), vArmour (US), Juniper Networks (US), OPAQ Networks (US), ShieldX Networks (US), Cloudvisory (US), Extra Hop (US), GuardiCore (MEA), Bracket Computing (US), illumio (US), Nutanix (US), and August Schell (US).
About MarketsandMarkets™
MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies’ revenues. Currently servicing 5000 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.
Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.
MarketsandMarkets’s flagship competitive intelligence and market research platform, "RT" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.
Contact: Mr. Rohan MarketsandMarkets™ INC. 630 Dundee Road Suite 430 Northbrook, IL 60062 USA : 1-888-600-6441
#microsegmentation market#Microsegmentation#Microsegmentation Market size#Network security#database security#application security#security
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Global Microsegmentation Software Market 2017 Top Players are Cisco, Unisys, vArmour, Nutanix, Cloudvisory
Qyresearch Reports include new market research report Global Microsegmentation Software Market Size, Status and Forecast 2022 to its huge collection of research reports.
The trajectory of the global Microsegmentation Software market is shaped by a variety of macro- and micro- economic factors, an elaborate account of which is given in the in-depth report. The report offers an assessment of evolutionary trends, notable opportunities, and emerging prospects in various segments across major regions. An insight into the global as well regional competitive landscape includes a detailed profiling of various emerging players and new entrants and an evaluation of the key strategies adopted by them to gain a better foothold in the global Microsegmentation Software market. The assessment also includes highlighting the revenue size of prominent players and their scheduled product launches to consolidate their positions in various regions. The research also offers an overview of the regulatory landscape prevailing in various countries and their impact on the prominence of the current segments in the coming years. In addition, it takes a closer look at the recent investment in research and development activities expected to change the course of the global Microsegmentation Software market during the forecast period.
The report on the global Microsegmentation Software market is prepared with valuable inputs from a wide spectrum of primary sources such as interviews and discussions with opinion leaders. In addition, the report bases its findings on an extensive range number of carefully-chosen secondary sources, including industry journals, annual reports, and investor presentations. The report evaluates various trends covered by these sources and evaluates the growth of the global Microsegmentation Software market on these lines. Industry leaders and executives, such as CEOs and CXOs looking for clear insights on trends to capitalize upon will find the insights offered in the study indispensable.
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The report takes a granular analysis of recent technological development initiatives and captures emerging investment trends supporting these in various regions. The evidence-based insights offered in the study help stakeholder gain a better understanding of the market dynamics and lucrative avenues.
Table of Contents
Global Microsegmentation Software Market Size, Status and Forecast 2022 1 Industry Overview of Microsegmentation Software 1.1 Microsegmentation Software Market Overview 1.1.1 Microsegmentation Software Product Scope 1.1.2 Market Status and Outlook
2 Global Microsegmentation Software Competition Analysis by Players 2.1 Microsegmentation Software Market Size (Value) by Players (2016 and 2017) 2.2 Competitive Status and Trend 2.2.1 Market Concentration Rate 2.2.2 Product/Service Differences 2.2.3 New Entrants 2.2.4 The Technology Trends in Future
3 Company (Top Players) Profiles 3.1 VMware (US) 3.1.1 Company Profile 3.1.2 Main Business/Business Overview 3.1.3 Products, Services and Solutions 3.1.4 Microsegmentation Software Revenue (Value) (2012-2017) 3.1.5 Recent Developments
Complete table of content is available at: https://www.qyresearchreports.com/report/global-microsegmentation-software-market-size-status-and-forecast-2022.htm/toc
List of Tables and Figures
Figure Microsegmentation Software Product Scope Figure Global Microsegmentation Software Market Size (Million USD) (2012-2017) Table Global Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure Global Microsegmentation Software Market Share by Regions in 2016 Figure United States Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure EU Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure Japan Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure China Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure India Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure Southeast Asia Microsegmentation Software Market Size (Million USD) and Growth Rate by Regions (2012-2017) Figure Global Microsegmentation Software Market Share by Type in 2016 Figure Network Security Market Size (Million USD) and Growth Rate (2012-2017)
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#Microsegmentation Software Market#Microsegmentation Software Market 2017#Microsegmentation Software Market Research#Microsegmentation Software Market Trend#Microsegmentation Software Market Analysis
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Demand Generation Fundamentals to Convert Inbound Interest into Revenue
Today, buyers have widespread access to information through the web. As a result, interruptive “outbound” tactics are losing their effectiveness. In this new buyer-centric world, the best way to engage with prospects is on their terms. The “inbound” approach enables target buyers to find you organically, converting site visitors into revenue and aligning sales and marketing efforts.
Get Buyers to Find You
Since buyers use google to research, compare, and eventually purchase goods and services, search engine optimization (SEO) is essential. The popularity and specificity of Inbound links determines your search ranking. In order to rank higher on the results page, it's important to create quality content and participate in relevant social media discussions on a routine basis. In terms of SEO strategy, The Long Tail Theory describes how targeting long-tail keywords yield the best results. Targeting a small population of individuals looking for very specific topics will allow you to rank higher for the things that matter to your company (and your customers). Creating a content production team will help keep your posts smart and consistent across platforms. A good content production team will include a journalist (expert staff writer)or someone capable of delegating writing responsibility and editing content before publication. The best way to ensure that your posts provide real value to visitors is to form a "thought leadership committee" of knowledgeable employees who can be interviewed as subject experts on a weekly basis. When you have quality information, you can turn a one hour interview into multiple blog posts, ebooks, and social media messages.
Converting Inbound Interest into Revenue
In order to convert inbound interest into revenue, both marketing and sales play a key role.
Marketing’s role can be expressed in four practices:
Do not pass all the leads to sales! Define what constitutes a quality lead & filter each new lead based on that standard criteria
Avoid the lead scoring trap. Use the buyer’s journey and buyer personas to develop a buyer matrix and prioritize leads based on their lifecycle stage.
Use the Buyer Matrix to determine when to pass leads to sales. Define the stage in which this handoff should happen for each persona, then measure the lead conversion success over time so adjustments can be made to improve success.
Become a buyer matrix expert through microsegmentation. Adding another matrix to a row can help account for complex behaviors, such as having multiple “influencers” or industries for a single buyer persona.
Sales’ role in converting inbound interest into revenue can also be broken down into four practices.
Scrap the elevator pitch and lead with context. Rather than sounding robotic and reading from a script, be educational, insightful, and personable.
Call low, then call high. If the person you reach is not a decision maker, ask questions to develop more buyer-specific context. Then call “high” to the decision maker using this information to personalize the experience.
Prioritize prospecting by level of engagement. customers that have interacted with content most recently should take priority over last touch
Specialize sales by inbound vs outbound. Dedicate half your sales team to inbound leads and the other half to outbound leads. Think about having your top salesmen rotate inbound leads to help develop tactics that work best.
Aligning Sales & Marketing: The SMarketing SLA
Develop a sales and marketing Service Level Agreement (SLA) to establish concrete connection between departments. Account for different lead qualification levels by focusing less on raw numbers and more on their implied dollar value. Use the buyer matrix discussed earlier and:
For each buyer state, calculate the average rate at which leads become customers
For each segment, calculate the average purchase price for each customer generated from these classes of leads
Multiply conversion rate by average purchasing price.
These numbers will allow marketing efforts to be tied to revenue rather than raw numbers.
A sales SLA will define strict parameters for an “effective” interaction with leads. Since timing is imperative, the SLA defines when to follow up with a new lead and the number of times a lead should be "touched." Analyze each buyer persona by touches and profitability. Whichever call attempt volume yields the highest profit will establish the sales SLA standard call cadence. A daily dashboard helps ensure no leads fall through the cracks.
Create a graph displaying marketing’s “planned lead value generated” and compare it to the actual lead value generated. You can also draft a “Do Not Be On It” dashboard listing any salesperson in violation of your key SLA measures. Make sure to distribute these reports daily to hold both departments accountable.
At the End of the Day
Allowing buyers to find you results in less expenditure on cold call lists and other interruptive outbound tactics and positions you as a thought leader in your industry. Once established, marketing will usher leads down the funnel and pass them off to sales at the right moment, maximizing customer acquisition. If sales and marketing goals are both tied to revenue, the teams will operate like a well-oiled revenue machine.
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Next up for CRM? Customer Retention Through Contextual Messaging - InformationWeek
But a less flashy, more labor-intensive practice is gaining steam and yielding big ROI: the individuation of messaging to customers. The once-unthinkable challenge of marketing to customers with virtual one-on-one content presentation is now doable, thanks to the growing ubiquity of analytics and the increasing sophistication of social media platforms -- even when customers number in the millions. Two techniques, leveraged in concert with one another, enable that virtual one-on-one connection: hypertargeting and microsegmentation. Hypertargeting is the delivery of highly refined content to highly specific sub-groups in a customer population. The more specific the sub-group, the more refined the message. The idea is to craft content for customers in such a way as to make it seem intimate -- a personal communication, which makes the customer feel special. Microsegmentation is the method by which the sub-groups to which hypertargeting is applied are defined. CRM has gotten better and better at this, as more and more data pours into the process. The original foundation was parsing populations by demographics. It's effective, but general. Next came personal profile data, served up by social media, identifying everyone's favorite this or that. Finally, as analytics have burrowed more deeply into CRM, patterns of behavior have expanded from buying histories to online travel patterns. In short, it's possible to know an individual customer as well as or better than they know themselves (as a customer).
marketingIO's insight:
#MarTech #DigitalMarketing
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