#Mission Critical Messaging and Open Source Streaming Market

[marketresearchreports07-blog]

Mission Critical Messaging and Open Source Streaming Market Upcoming Trends, Growth Drivers and Challenges – Forecast to 2025

Growth is based on implementation of streaming mobile smart phone network connectivity, tablet use for mobile computing, Internet apps, cloud computing, SOA, and business process management systems (BPM) that support collaboration. SOA process API components support enterprise innovation and change. Software forms the basis of change. Software API streaming message development tools drive innovation. Mission critical messaging is a key aspect of those aspects of web process making IT flexible and adaptable.

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Open source carves a place in mission critical messaging with flavors of MQ providing foundation for cloud and mobile. The move to accelerate replacements for once and only once automated delivery process for the line of business is being achieved, built into new types of cloud data centers. Streaming messaging is being used to implement stock ticker info, og management, web site management, and data management inside cloud systems that stretch the boundaries of the enterprise.

Messaging is used to reach to all parts of the data center and to user endpoints. Marketing departments use messaging to target smartphones and tablets. Messaging is fundamental to the ability to launch APIs anywhere. Systems of engagement are dependent on implementing management decentralization and supporting user empowerment leveraging messaging. Mission critical messaging forms the base for SOA, the base for IoT, for business intelligence (BI), and for analytics systems.

Not much new has come along in the middleware messaging broker market since MQ Series made its debut at the Chicago Merc Exchange many years ago. Then the need to provide reliable messaging in a manner that worked was an industry breakthrough and IBM has ridden the wave ever since.

Now, the new kid on the block is Kafka Streams API that is able to deal with scale in a manner that MQ cannot begin to approach. Scale is everything in the era of Clos architecture of the data center and optical transceivers for inside the data center. Data moves at the speed of light around the network inside the data center so scale is important.

The charter of mission critical messaging has shifted from manually interconnected APIs using some software to install them to automated API process managed by orchestration. While much of the manual process is left in place, it is fast being replaced in more modern companies.

This does not diminish the value of IBM WebSphere MQ, once and only once asynchronous processing is still a requirement for transaction processing, but these days there is a lot of data moving around the data center that is not transaction intensive. Tibco pioneered the Rendezvous publish subscribe messaging suite that has been so successful in providing stock ticker information in a stream.

Publish subscribe messaging models are not dependent on once and only once message delivery. This stock data comes in a stream. If one stock price gets dropped for some reason, it is simply displayed the next time it comes up.

A financial transaction is not that way. If it gets counted twice, or gets missed, this is not a good system, but much messaging can work in a publish subscribe mode where 100% accuracy is not an issue. Smart phones and tablets change the markets for IT systems implementation, increasing the need for mission critical decoupled messaging so that apps can interconnect automatically, bringing data to the desired compute node.

“The communication of data is a demanding task. There is trouble if a sent message does not get through or contra-wise if a message that is sent goes through twice. When there is a person on one or both sides of the message sending, human intelligence is able to deal with the problem if the message does not get sent, or if it gets sent twice, but for a machine to machine communication, the anticipation of difficulty has to be built into the system.”

The market for Middleware Messaging and Open Source Streaming sector at $8.2 billion in 2016 is expected to be worth $11.5 billion by 2023. Growth is based on implementation of streaming mobile smart phone network connectivity, tablet use for mobile computing, Internet apps, cloud computing, SOA, and business process management systems (BPM) that support collaboration. SOA process API components support enterprise innovation and change. Software forms the basis of change. Software API streaming message development tools drive innovation. Mission critical messaging is a key aspect of those aspects of web process making IT flexible and adaptable.

Companies Profiled

Market Leaders

IBM

Microsoft

Tibco

Oracle

Microfocus / HPE Software

RedHat

Fujitsu

Fiorano

Confluent

Mulesoft

Software AG / WebMethods

Market Participants

360 Logica

ActiveMQ

Adobe

AgilePoint

Apache Flume

Appian

Aurea

BigAgi

BizFlow

BonitaSoft

CA Technologies

Cisco Systems

Confluent

Crosscheck Networks

Dell / VMWare

Elastic Stack Open Source

Fabasoft Group

Fiorano

Fujitsu

Hewlett Packard Enterprise HPE

HostBridge

IBM

Informatica

Information Builders / iWay Software

Intalio

Kofax

Managed Methods

Mega

Mendix

Microfocus

Microsoft SOA

Mulesoft

Nastel Technologies

Newgen

OpenText

Oracle

PegaSystems

Perficient

Pivotal

PNM Soft

Progress Software

Red Hat

SAP

SOALIB

Software AG

Tibco Software

WSO2

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Table Contents:

Mission Critical Messaging and Streaming Market Definition

Mission Critical Messaging and Streaming Market Shares and Market Forecasts

Middleware Messaging and API Streaming Messaging Product Description

Mission Critical Middleware and Streaming Messaging Technology

Mission Critical Middleware Messaging Company Description

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[martechguide]

Best tips to do Digital Marketing for your Small Business in [current_date format=Y]

New Post has been published on https://martechguide.com/best-tips-to-do-digital-marketing-for-your-small-business/

Best tips to do Digital Marketing for your Small Business in [current_date format=Y]

It occurs toward the beginning of consistently: After the ball drops, nearby organizations are anxious to enact their advertising designs; at the same time, after a bustling Christmas season, even the most experienced advertisers can be overpowered.

A few inquiries we’ve been hearing a great deal from neighborhood organizations:

Where do we start our promotion?

Should we keep paying for PPC, even as costs creep up and more stages are included?

Has advanced media disintegrated the advantages of conventional outlets, for example, bulletins?

Truly, you can slice through the messiness and lift your image

In the course of recent years, Our training Office started very modestly and gradually growing in digital marketing training space in India. We’re in an exceptionally focused industry—with probably the most astounding pay-per-click (PPC) rates—almost consistently, we have possessed the capacity to associate with more customers.

PPC is the new ‘cost of doing business’

I worked in advertising as a brand strategist, helping national advertisers determine what messages, media, and creative would push a consumer’s “buy” button. Much of that knowledge and experience applies to marketing small and medium-sized businesses (SMBs).

Early on, I encouraged clients to use the marketing advantages of PPC campaigns. Today, PPC and search engine optimization (SEO) are among our firm’s most effective marketing investments. They’re mission-critical: If you’re not on the first page of Google, Bing, or Facebook, you’re all but invisible to potential clients.

Measure PPC success in customer awareness, not just cost per click

It is rare to push through the clutter of online advertising without PPC.

Investing in PPC campaigns leapfrogs you ahead of organic search results. They are the bread-and-butter of your local business because they give customers an easier connection to your products and services.

Today, most entrepreneurs wouldn’t imagine opening a business without some online presence, like a website and Facebook/Instagram page. You should feel the same way about PPC advertising: It has become a basic cost of entering a market and being competitive. It provides a boost to your traffic early, and it helps people notice you, or keeps you front and center to your target market.

SEO is the slow-burning coals that keep your business steady; PPC is the burst of lighter fluid that helps the fire grow.

Define and nurture your brand via various media

Online marketing campaigns are a vital part of your strategic marketing. There are, however, equally important ways to identify and strengthen your brand using other media. You can miss potential customers if you focus only on digital communication. That is especially true in the case of older demographics who are not as comfortable in a point-and-click environment.

Make sure your marketing budget considers the right media for your target market:

Television (broadcast, cable, online TV… you can start small)

Radio (broadcast and streaming)

Print (newspapers and magazines, including digital issues)

Billboards, roadside posters, other out-of-home ads

Social media (Twitter, Instagram, Facebook, Snapchat, others)

A content-rich website

Other collateral (brochures and press releases)

Deliver meaningful content that strengthens your brand

Today, potential clients will check you out online. Your advertising gets their attention, but many potential clients/customers will seek out your website or reviews to learn more before signing.

In the end, all the advertising in the world does not matter if you cannot deliver something relevant or helpful to the person who clicks on your website.

When current or potential clients click or call, they should receive the information they really want. On our website, we work hard to provide visitors with relevant and timely information. That means linking ads to relevant pages full of helpful information. Sometimes it means giving away some of the tricks of the trade and helping people solve their problems without your direct involvement. However, we find that it all pays off in the end when clients know they have an authoritative, helpful source of information in your business and website.

Delivering meaningful content not only strengthens your brand but also creates a direct pipeline to another essential element: cross-selling.

Let customers know you have their best interest in mind

When you focus completely on the customer, cross-selling comes naturally. When your business is set up to serve customer or client needs, then you naturally find other areas where you can help them get more of what they need and often can find additional revenue opportunities for your business.

Increase cross-selling opportunities naturally

Your customer base offers cross-selling opportunities. That is why your marketing campaign should include many opportunities for dialogue with clients. Do you offer a safe place for clients to supply feedback and ask questions? This is where social media can shine: Platforms such as Twitter and Instagram are ideal for interaction.

You will find cross-selling opportunities when you listen to your customers.

Embrace your natural advantage as a local business

National and international businesses have to have broad appeal; as a result, they can get a little generic in their marketing. Local businesses also have a great power that the national brands don’t: The local players understand the needs and trends of their community. That is a huge advantage over national brands.

If you can connect your product/service benefits to the specific needs of the local community. This is the time when you’ll make instant connections to potential customers. What’s more, it’s great for SEO to connect local topics of interest and important news. These stories are to information about how your product/service could play a role in that story.

All you have to do is nurture a tangible connection. Although it makes your business relevant to issues on the local news and in the local community.

Community partnerships go a long way in brand awareness

Brand-building is not just about your advertising. A brand is the sum total of all the experiences that a person has with your product or service: a deep, emotional, and loyal connection that people associate with your brand.

In our case, we support community organizations, sponsor charitable events, and offer a college scholarship. It’s the right thing to do, but it also deepens the emotional connection that people associate with our practice. And it feels great to give back.

When your potential clients see you care, they care about you, too.

[wiseguyreport-blog]

Growth is based on implementation of streaming mobile smart phone network connectivity, tablet use for mobile computing, Internet apps, cloud computing, SOA, and business process management systems (BPM) that support collaboration. SOA process API components support enterprise innovation and change.

[daisyri-me]

Growth is based on implementation of streaming mobile smart phone network connectivity, tablet use for mobile computing, Internet apps, cloud computing, and business process management systems (BPM) that support collaboration. IoT process API components support enterprise innovation and change. Software forms the basis of change. Software API streaming message development tools drive innovation. Mission critical messaging is a key aspect of those aspects of web process making IT flexible and adaptable.

[hopetribune]

Open Source Streaming, Microservices, and Mission Critical Messaging Market Potentially Worth $67 billion by 2025 : Radiant Inisghts,Inc

http://dlvr.it/R8gFMb

[universalnewspoint]

Open Source Streaming, Microservices, and Mission Critical Messaging Market Potentially Worth $67 billion by 2025 : Radiant Inisghts,Inc

http://dlvr.it/R8gDkB

[columbianewsupdates]

Open Source Streaming, Microservices, and Mission Critical Messaging Market Potentially Worth $67 billion by 2025 : Radiant Inisghts,Inc

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[startupcanada]

How to Start Planning User Research and Analytics for Your Product

An early step to manage a product is to map infrastructure that maximizes user feedback — what they think and do. This article provides an example of how I plan and start capturing user insights, particularly if few or no systems are in place. As I tell all of my teams — we can only build the market-leading product if we can understand our users better than our competitors can understand theirs.

Goals Determine Analytics Coverage

The name of the game is to chip away at blind spots. We use methods and tools to achieve insights into our business and market with the hope of helping all team members make hundreds of better decisions each day. A common mistake is to treat the effort as “one and done.” To experience a large return, it’s critical to make ongoing investment by incorporating analytics into the product process. Not incorporating feedback loops into the product process accumulates product debt.

I start with goals — for the organization, various teams (functions and value streams), and specific stakeholders. I try to deeply understand what people are trying to achieve and the types of insights they will be pursuing across these “Layers”:

Users: Predominantly leading indicators of customer satisfaction (aka love and loyalty) and desired business results across the user journey — acquisition, activation, engagement, and retention.

Business: Predominantly lagging indicators of the business results that we are trying to drive — metrics related to financials, unit economics, and performance of growth loops.

Ops: Proactive and reactive alerts to ensure the performance of mission-critical systems, including technology (e.g., application performance, dev / system / network operations) and physical operations (e.g., fulfilment, fleet).

There is no single, correct way to organize your metrics — it depends on the nature and stage of your product/business, goals, and circumstances. Remember, the point is to eliminate as many blind spots as possible.

A prerequisite to planning is deeply understanding the key metrics for each Layer above. Your metrics will evolve over time as your business and market change, or as you discover more meaningful ways to measure success. These key metrics are the levers for growth and must be sharpened in order to build an effective analytics infrastructure.

Plan for Evolving Needs

You won’t be able to plan for all the metrics that will become important but you can future proof by anticipating insights related to defensive or offensive goals:

Defense — “Is my machine running smoothly?” Also called Health Metrics, these are signals that I keep an eye on to make sure nothing is going off the rails. My morning routine includes sipping coffee and checking key metrics across all Layers — business, users, and ops. I routinely check key metrics but also do variable spot checks of key breakpoints in the user journey — a deep dive which includes auditing qualitative sources, such as customer support conversations and user session videos.

Offense — “Is my team driving a result?” These are the metrics to move (e.g., Key Results from quarterly OKRs). I try to thoroughly understand the company’s mission, goals, and strategy to anticipate which systems will need to be in place for everyone to successfully translate them into execution.

Today’s Offensive Metrics becomes tomorrow’s Defensive Metrics as successful new features are subsumed into the core experience. The key to finding Feature-User Fit is to build small pieces of your infrastructure just-in-time so that you can quickly and easily answer questions to validate assumptions.

Open Easy Feedback Loops ASAP

There is no one-size-fits-all blueprint. When I first start managing a product, I try to assess needs, constraints, and circumstances before strategizing what to build (while acknowledging things will change). Here’s a simple plan that I used for an early-stage product to start getting user insights quickly:

Qualitative-Attitudinal

In order to build a valuable product, it’s critical to speak frequently and purposefully with users. One quick win that I had was to release Intercom that day (using Segment), which let us live chat with users on our web app. Right away, I was able to do things such as ask prospects why they weren’t signing up (to increase registration conversion rate), what they thought the company offered (copy and design testing), and what they found most unique and compelling (UVP testing).

Live chat helped us accelerate the ability to observe, hypothesize, and validate problems we needed to fix. It also gave me a channel to start getting feedback on potential solutions.

In parallel, I try to start recruiting for in-person user interviews as soon as possible. Recruiting and scheduling interviews is a lot of work so I’ll frequently look for hacks. Aside from the method above (which trades ease for a visceral, in-person discussion), I have done things like use company events (in-person workshops for users) to convince people to chat before or after, use a company’s brand to offer an inside-peek and tour (which gave users a fun story to tell their friends), and, if all else fails, bribed them with food or cash.

It seems like recruiting for app interviews are getting more difficult these days. Beyond the typical challenge of finding evangelists, I speculate there is increasing fatigue and skepticism of new apps and startups this far into the business cycle.

So, when I do find users that provide great feedback, I ask that they join my product panel. This allows me to call on them regularly for quick feedback. Qualitative feedback is equally important after a release to proactively catch bugs or issues, such as UX problems or flawed assumptions.

If you have a UX researcher on your team — great! If not, you’ll have to fill the skill vacuum.

Qualitative-Behavioral

This category helps validate that a new feature is valuable or usable.

Pre-release, I have used mocks or prototypes, and various tools, to start validating a potential solution — both the value proposition and conceptual approach.

Qualitative-Behavioral insights are also important after release. Quantitative-Behavioral methods are good at telling you “what” while qualitative methods offers “how”, and sometimes “why,” something is happening.

One quick win I had was to implement a tool that allowed me to watch video clips of actual user sessions. Modern tools, such as Full Story or Hotjar, can even flag “rage clicks” or other UX choke points that you need to fix. If your team has already implemented a data collector, such as Segment or mParticle, you might be able to flip a switch to turn these tools on (without involving a dev). A product analytics or BI tool can help you see dropoff in your onboarding funnel, but Qualitative-Behavioral tools and methods can round out your perspective for diagnosing problems.

Quantitative-Attitudinal

Start collecting user input to make better decisions by opening and leveraging communication channels (e.g., individually email customers by using a mail merge plugin for Gmail, send behaviorally triggered messages to cohorts with marketing tools, Intercom for site intercepts, Twilio for texting). Even if it feels rough and dirty to start, hearing from your user is better than guessing.

Simple example: We were trying to prioritize which third-party Applicant Tracking Systems to integrate our platform with. Rather than guessing what customers wanted, we emailed and called customers (more effort, not repeatable) but also surveyed them with an Intercom popup (less effort, repeatable) that appeared when they clicked a new CONNECT ATS menu option.

Quantitative-Behavioral

As your product grows, this is the category you will invest heavily in. Effectively analyzing what users actually do (versus what they tell you) is necessary to develop successful features.

Split testing is the “holy grail” of proving Feature-User Fit, but, like all these methods and tools, should be triangulated with other sources. When you first release your product, you might not do much split testing because of a lack of users. But as you get traction, be ready to develop this capability.

Product analytics is also a critical investment to make for the first day you have users. The value of data compounds with time. The more (quality) data you have over time, the more valuable your insights can be — particularly as you benchmark your analyses (e.g., normalizing for cyclicality) or study longitudinal effects.

Product analytics is a part of your larger Business Intelligence (BI) stack. I get questions about what the difference is (and why you’d want product analytics then). Short answer is that product analytics is tailored for people working on product (e.g., product managers, designers, engineers, marketers). These tools can offer advantages across the board depending on your needs, such as simpler and quicker to implement and change, easier to visualize data and report, and offer product-specific analyses out-of-the-box (e.g., funnel conversion, retention, predicting churn). Product analytics tools also typically provide a fuller view of a user’s actions over time and across platforms and properties. BI tools can achieve similar outcomes but may require more work or specialized people (e.g., developers and data scientists). BI can offer power and customization. Product analytics can offer relevance, simplicity, and speed.

Which of These Capabilities Should I Roll Out First?

Depending on priorities, I typically recommend playing Defense first by covering blind spots. I also prioritize tools and features that collect priority data (as uncaptured data is lost forever), including specific metrics for BI / product analytics, customer support (live chat), and session recorders.

Then I get started on long-cycle activities such as building a pipeline of users to interview and creating a product panel.

For working on new features, I typically develop qualitative capabilities before quantitative capabilities. Below is an example of insights needed during a feature lifecycle. The oscillation is a fake representation of interactions (direct or indirect) between the product team and users. Pre-release, interactions are direct conversations and feedback with a smaller group of users. Post-release, interactions shift to measures or meta-measures of behavior in aggregate.

Buy vs. Build?

You might be able to trade money for speed. Or trade speed for customization. Yes, third-party tools can get expensive (although it’s getting easier to avoid vendor lock, and many tools offer generous free-tier plans) and you won’t be able to fully customize for power. But most of the time — what you’ll get is good enough to start. Just like everything product — you don’t want to over-build your analytics infrastructure. A common mistake that I see is building something that should have been bought (or better yet, rented).

For later-stage products and organizations with more sophisticated needs, a high-level rubric to decide:

Is this capability mission critical? (Defense) AND/OR

Key differentiator for our brand? (Offense)

In “Delivering Happiness,” Tony Hsieh talks about this lesson when Zappos first tried to use a third-party inventory management system for the sake of moving fast. The team then realized that fulfillment was a mission-critical capability and so decided to build and own that competency.

At OkCupid, we used a homegrown platform for split testing, called “DB Experiments.” Due to the needs of having multiple split tests with user-to-user interactions, experimental control was a challenge. It made sense to have a custom platform, versus using an off-the-shelf tool. DBX was even improved to allow for geo-based split testing. Clustering groups of users that were naturally interacting with each other gave us more meaningful results. We could see the performance of a feature in a set of comparable cities (e.g., NYC vs. LA).

Don’t forget about the total cost of ownership. An engineer might tell you that it’s not that big of an investment to create your own solution, but remember that support and maintenance will be the significantly larger cost, over time. When I was at OkC, more than 80% of backend engineering resources was spent on supporting and maintaining existing systems. That means Showtrends (a homegrown Application Performance Monitoring tool that evolved into meeting product analytics needs) did not get much love and couldn’t keep up with the business’ needs. I worked with the CTO and data science team to improve the BI stack to more heavily rely on outside vendors so developers would be freed up to work on projects that would improve the user experience and business.

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[coin-river-blog]

Facebook’s popular messaging app with 1.5 billion users in over 180 countries has another major vulnerability. Hackers were able to covertly install spyware on iOS and Android smartphones using Whatsapp with just a phone call. “All of their security issues are conveniently suitable for surveillance, and look and work a lot like backdoors,” said Telegram’s founder, who doubts Whatsapp will ever be secure.

Also read: Indian Supreme Court Postpones Crypto Case at Government’s Request

A Phone Call Is All It Takes

Whatsapp and its parent company, Facebook, revealed last week that a major vulnerability had been discovered in the popular messaging service and urged users to update the app. The Financial Times reported that this latest vulnerability in Whatsapp had been open for weeks, allowing hackers to inject Israeli spyware onto mobile phones simply by calling targets, noting:

The malicious code, developed by the secretive Israeli company NSO Group, could be transmitted even if users did not answer their phones, and the calls often disappeared from call logs.

The publication further detailed, “Within minutes of the missed call, the phone starts revealing its encrypted content, mirrored on a computer screen halfway across the world. It then transmits back the most intimate details such as private messages and location, and even turns on the camera and microphone to live-stream meetings.” The news outlet added that “The software itself is not new — it was the latest upgrade to a decade-old technology so powerful that the Israeli defence ministry regulates its sale. But the Whatsapp hack was an enticing new ‘attack vector.'”

While the hackers who gained access by exploiting the vulnerability in Whatsapp’s call functionality have not been identified at press time, the company clarified in a statement:

The attack has all the hallmarks of a private company reportedly that works with governments to deliver spyware that takes over the functions of mobile phone operating systems.

Whatsapp is a free messaging and voice over IP service which allows users to send text messages, images, documents, and other media, as well as place voice and video calls. It was acquired by Facebook in February 2014 for $19 billion. In July last year, Whatsapp said it had more than 1.5 billion users in over 180 countries, making it the most popular messaging app worldwide.

Alarming Number of Users Are Unaware

Both Facebook and Whatsapp have not said much about this latest hack. Moreover, instead of notifying users directly about the problem, Whatsapp issued a statement through the press urging people to update the software. This has led to an alarming number of users failing to update the app, according to smartphone security company Wandera which helps clients secure their employees’ smartphones. Its clients include Rolex, Deloitte, General Electric, and Bloomberg. The company manages over 1 million devices, 30% of which have Whatsapp installed.

As of Thursday, Wandera found that a whopping 80.2% of iOS and 55.4% of Android devices out of its managed devices had not been updated. Whatsapp is investigating the vulnerability but said that it is too early to estimate how many phones were targeted using this method, a person familiar with the issue told the Financial Times.

The NSO Group

The Israeli company that developed the software which allegedly exploits Whatsapp’s vulnerability said it was investigating the allegations but “Under no circumstances would NSO be involved in the operating or identifying of targets of its technology, which is solely operated by intelligence and law enforcement agencies,” the company said in a statement Tuesday.

The group makes hacking tools primarily for intelligence agencies in the west and the middle east. Its flagship product, Pegasus, is designed to enable a phone’s microphone and camera, sift through emails and messages and also access location data.

“NSO’s technology is licensed to authorized government agencies for the sole purpose of fighting crime and terror. The company does not operate the system, and after a rigorous licensing and vetting process, intelligence and law enforcement determine how to use the technology to support their public safety missions,” the group explained. CNBC reported the group claiming that it does not use the hacking tools itself, and that the tools are “solely operated by intelligence and law enforcement agencies.”

Nonetheless, The Guardian wrote Saturday that the firm is facing a lawsuit backed by Amnesty International, as the organization says it fears its staff may be under surveillance from spyware installed via the Whatsapp messaging service. The paper described:

It has called on the country’s ministry of defence to ban the export of NSO’s Pegasus software, which can covertly take control of a mobile phone, copy its data and turn on the microphone for surveillance.

Sending Cryptocurrencies Through Whatsapp

This vulnerability was revealed at a time when Whatsapp has gained attention from the crypto community as a platform to develop services on. Cryptocurrency startup Wuabit is a chatbot assistant and cryptocurrency wallet accessible via the chat interface of Whatsapp. On March 26, Wuabit tweeted confirming “its business API integration” with the popular chat platform after a report by The Express the day before that the app’s public beta was due to start in April. “We are near completing the wallet core service starting with BTC,” a spokesman for the company told the news outlet.

Using the app, users can simply type in commands such as “send 0.05 BTC to Vera” and the cryptocurrency will be automatically sent from the user’s Wuabit wallet after a quick confirmation. In addition to Whatsapp, “more chat platforms will be added such as Telegram, FB Messenger, [and] Viber,” the service’s website proclaims.

Why Whatsapp May Never Be Secure

Following the news of Whatsapp’s latest vulnerability, Telegram founder Pavel Durov shared his thoughts on the subject. “Everything on your phone, including photos, emails and texts was accessible by attackers just because you had Whatsapp installed,” he began.

The entrepreneur founded Russia’s largest social network, VK, in 2006. After leaving the company as the CEO in 2014, he left Russia and concentrated on Telegram Messenger as a direct response to personal pressure from the Russian government to put a back door in his earlier project. Telegram is an open source, strongly-encrypted competitor to Whatsapp.

Pavel Durov

Durov was not surprised to hear of the latest vulnerability as he recalled Whatsapp admitting to having a similar issue last year. “Whatsapp’s closed-source code will perpetually keep it a target for hackers,” he asserted. “They do the exact opposite: Whatsapp deliberately obfuscates their apps’ binaries to make sure no one is able to study them thoroughly.” The Telegram founder said:

Every time Whatsapp has to fix a critical vulnerability in their app, a new one seems to appear in its place. All of their security issues are conveniently suitable for surveillance, and look and work a lot like backdoors.

According to Whatsapp, end-to-end encryption was implemented in 2016 “for all messaging and calling on Whatsapp so that no one, not even us, has access to the content of your conversations,” its website states. However, Durov calls this a marketing ploy, alleging that “at least several governments, including the Russians,” have the keys needed to decrypt all Whatsapp content.

Mike Campin, VP of Engineering at Wandera, believes that “Whatsapp’s ‘end-to-end-encryption’ badge certainly shouldn’t be mistaken as a guarantee that communications are secure.”

Durov continued by describing how Whatsapp started with no encryption at all and then suffered a “succession of security issues strangely suitable for surveillance purposes,” elaborating:

There hasn’t been a single day in Whatsapp’s 10 year journey when this service was secure … That’s why I don’t think that just updating Whatsapp’s mobile app will make it secure for anyone.

“For Whatsapp to become a privacy-oriented service, it has to risk losing entire markets and clashing with authorities in their home country. They don’t seem to be ready for that,” the entrepreneur concluded.

Do you use Whatsapp? What do you think of this vulnerability? Do you agree with Durov’s assessment? Let us know in the comments section below.

Images courtesy of Shutterstock and the Moscow Times.

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Tags in this story

App, Backdoor, Bitcoin, BTC, crypto, Cryptocurrencies, Cryptocurrency, Digital Currency, Facebook, Hack, Pavel Durov, Privacy, Software, spyware, Telegram, Virtual Currency, Vulnerability, WhatsApp

Kevin Helms

A student of Austrian Economics, Kevin found Bitcoin in 2011 and has been an evangelist ever since. His interests lie in Bitcoin security, open-source systems, network effects and the intersection between economics and cryptography.

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[easywebinarhangouts]

How to Generate & Nurture Needs with Webinars

To build or enhance your personal brand, nurturing close relationships with your audience is mission critical. Becoming an expert in the marketing, PR, or growth hacking worlds all require finding new and better ways to communicate. Providing valuable webinars is a great way to start and continue conversations. Although webinars can be challenging when you’re just starting out, we’ve compiled some great solutions to common obstacles experienced by most newbie hosts and business owners.

If you give your audience new ideas, you instantly become a credible source for your chosen subject. Customers, new and existing, can benefit from the many tips you have on latest trends, industry development forecasts, and your own analysis of report data.

Whether they’ve been involved in the industry for decades or they’re just starting out, everyone has the opportunity to learn and grow in their field. As a result, you can use webinars to interact with and suggest new perspectives on topics they can improve on.

Here’s a deep dive into how using webinars to generate and nurture needs from your target demo.

  What are the main uses for webinars?

Webinars are a multi-faceted tool with a lot of great uses. Here are some of the ways you might want to use a webinar when building your thought leader status:

  Sharing Ideas

Even if you don’t have any completely original ideas, your unique brand provides an interesting perspective for viewers. It’s been scientifically proven that learning a familiar concept in a new way (whether you hear it, write it, or watch it) increases retention by allowing the mind to process the lesson on a deeper level. By giving your audience another opportunity to learn with your webinar, you’re increasing their capacity to incorporate the ideas with their work in a meaningful way.

  Inspiring Attendees

Sometimes all it takes is a little spark of genius. Whether your webinar audience follows your advice or takes their own creative spin, your creative examples and tips could be the catalyst for significant change.

  Generating New Needs for Your Prospects

Ever hear the saying, you don’t know what you don’t know? Sometimes all it takes is a little guidance to show attendees that there are hidden roadblocks to their goals they might not have considered before. You can use a webinar to interact with them directly and present your knowledge and experience. There’s a great chance that your webinar could open their eyes to a whole new world of growth possibilities.

And by providing them with free and valuable information now, that same audience has a high potential for becoming hot leads and eventually clients down the road.

  5 Ways to Generate and Nurture Needs with Webinars

Webinars present many opportunities to capture leads during and after the event occurs. These are the most popular and effective methods for supercharging your presentation:

1. Make the Most of Chat Mode

The point of hosting a webinar is interacting with your audience so chat mode is essential. They can interact with you and with each other directly in one location you can review and monitor. Brainstorm some conversation starters ahead of time to keep things moving if there’s a lull.

One great way to get a little extra mileage out of chat modes is by using Facebook or YouTube live streaming. Your webinar will reach a wider audience and engage with followers who are already interested in what you have to say. When the presentation is done, you can easily post the webinar and continue chatting or answering comments with your audience right on your social profile.

2. Include a Q&A Session

While you’re chatting way during the webinar, keep track of questions your viewers ask and make sure you address them during the Q&A at the end. Call our contributors by name, thank them for the question and answer it as best you can. If you’re really stumped or would like another group member to help out, just ask! Remember that at this point, it’s all about facilitating the conversation so the pressure is off of you to get it all right the first time.

Bonus tip: keep that list of questions from the webinar handy. It’ll serve as great content marketing fodder as you continue to establish or enhance your brand. Use it to inspire blog posts, Facebook polls, or even more webinars.

3. Maximize the Effectiveness of Follow-Ups

If actually having the webinar is the first step in hosting one, following up would certainly be the second but equally as important step. Make sure to use the following three follow ups for every webinar you host.

Include a call to action. Say it out loud in the video, write it in the chat thread, and remember to link it when you include it in the recording description when you repost it later.

Use email marketing. Now that attendees have willingly shared their emails to participate in the webinar, you can send direct messages to your warm leads through weekly or monthly inbox blasts.

Include your afterthoughts and summary of the latest webinar along with a new on-demand webinar that they can use to further drive home the point of the event. To share an on-demand webinar, simply record a free seminar and your email list of registered attendees will instantly receive access. Double your content visibility by enabling social sharing options so viewers can send it to their networks as well.

And finally, use your webinar contact list to personally invite previous attendees to new events. Customize your communication to remind them how much they enjoyed the last one. Then include a pitch for how this new webinar relates to or enhances the last one. If you chose to create another webinar based on questions asked in the previous Q&A this should be an easy sell.

  Final Thoughts

Remember, you don’t have to the very best in your field to host an amazing and valuable webinar. Engaging with your audience is cornerstone action for brand building. By sharing the knowledge you do have, you can attract new leads and convert more followers with just a few well-executed webinars.

Related posts

How to Use Webinar Tools for Effective Knowledge Sharing

10 Tips for Planning the Perfect Product Promoting Webinar

Why Smart Companies Use Webinars To Increase Brand Awareness

[meetpositivesblog]

The article Own Your Niche by Building a Niche Community was originally published on: www.blog.meetpositives.com Own Your Niche by Building a Niche Community In 1997, David Steele was making the transition from a professional therapist to relationship coach. Part of his strategy was to become a center of influence and THE Relationship Coach for his community. David decided to launch his own virtual community as a weekly "Friday Night Social" singles gathering. After a one-month pilot program and some market research, he designed a community for the singles in his area, unlike any other setting available, that would meet their need to meet other singles in a safe, fun setting. The community also furthered David's mission to provide relationship education and position his firm prominently within his target market. Almost seven years later, his Friday Night Social continues to be a vibrant singles community that supports the practices of the four coaches who collaborated to make it happen. "It is a lot of fun, and the time and effort needed to make it happen is minimal," says David. "We feature a guest speaker each week, a local professional who is usually a good referral source. We've become well-known in our community and have a loyal following of singles who sometimes continue to attend with their partners when no longer single!" >From Therapist to Singles Guru of Silicon Valley Slightly Famous entrepreneurs are learning that in today's world, given that most of us have an unmet need for community, one of the greatest services you can offer your clients and prospects is simply to get them together. The goodwill, contacts and status David has developed as a leader of a niche community has boosted his business. It has minimized the need to aggressively market his services by transforming into a guru and center of influence and trusted advisor to his target market. Why does this work? There is a basic human need for community. We survive and thrive in relationships. We are social beings and cannot be fully successful or happy alone. Ever since we lived in caves our social environment largely determines our fate. In today's world, given that most of us have an unmet need for community, one of the greatest services we can offer the clients and prospects in our niche is simply to get them together. Think about it. A niche is a group of people that share common situations, needs, and goals. When these people get together, they immediately feel a common bond; they understand each other and can easily provide mutual support. Targeting The Right Niche with the Message Like David, you too can establish yourself as a trustworthy resource whose reputation and work is beyond scrutiny. The secret to success is targeting a group of people with specific interests. And that group of people can be your target market! Examples of groups that would be attracted to, and benefit from, participating in a niche community include: Fortune 500 CEO's Real Estate Investors Singles Over 50 Tai Chi Practitioners Small Business Owners Unemployed/Laid Off Tech Workers Ph.D. Candidates Working On Their Dissertation Stay-At-Home Dads Women in Transition New Moms You get the idea...any niche you can think of for your practice is a candidate for a niche community. How a Niche Community Can Benefit Your Business Once you establish a niche community around your business, you can enjoy the following benefits: Increased visibility. Community participation is a low cost marketing strategy that can yield enormous exposure for your business. Virtual communities provide free or low-cost gatherings that attract more people and create more prospects. Increased credibility. The success of your niche community reflects upon your abilities as a service professional. It provides a chance for you to "show your stuff" and impress prospects who don't feel like they need to ward off a sales pitch. Word of mouth. Virtual communities stimulate conversation. They get people talking. Participants tell their friends more readily about your business as a "community resource" than a private service. Transform a "practice" into a "business". By reaching more people through your virtual community, you will develop a platform to sell more products and services. Your community can open the door to multiple income streams through group mentor programs, information products and other passive revenue streams. Getting Started The first consideration is how you will structure your community and bring people together. You have two choices: create a "live" community that meets in a physical location; or establish an online community that meets virtually through telephone and the Internet. Live communities are straightforward. Taking David's cue, develop a statement of purpose for the group. Then, market the group to niche market prospects within reasonable physical proximity to one another, choose meeting times and a location, and bring them together around a structured agenda. Whereas live communities are more limited by location, virtual communities offer the possibility of attracting members from all over the world. Online or virtual communities gather people in an online 'space' where they come, communicate, connect, and get to know each other better over time. The idea is to bring members of your niche together virtually where you combine on-line interaction (e-mail, web forums) with telephone conference calls and classes, as well as information and support services. Online group interactions do not always 'happen' spontaneously. They require care, nurturing and facilitation. The core of facilitation and hosting is to serve the group and assist it in reaching its goals or purpose. Some describe this role as a gardener, a conductor, the distributed leadership of jazz improvisers, a teacher, or an innkeeper. It can be this and more. If you take the plunge, be patient. Online communities don't happen overnight. Often they take time to coalesce and form themselves into something valuable and sustainable. It's crucial that patience is exercised, since it WILL take time for momentum and a critical mass to develop whereby the community becomes solid and established. [Are you recently diagnosed?|} Meet Positives is a platform for people impacted with a sexually transmitted disease Start feeling normal again Join: website for people with a sexually transmitted disease

http://hsvfacts.blogspot.com/2018/05/own-your-niche-by-building-niche.html

[transparencym-blog]

Mission Critical Messaging Market: Growing Of Online Transactions Along With Automated Processing Systems

Mission critical is getting extremely important nowadays as it is an activity, service, system, or device whose failure or disruption in business hours may result in failure of business operations. This mission critical factor of a system is basically any factor such as component, personnel, procedure, equipment, process, and software that is essential for the smooth running of an organization’s operations. The business to consumer or B2C SMS has been rising significantly. This rise has been fueled by businesses that are leveraging SMS for automating business processes to communicate and engage with customers, suppliers, and employees. There are a variety of operators, aggregators, mobile communication as well as phone-based authentication solution providers that have emerged to fulfill this gap where message critical messaging is widely employed by different organizations. These solutions are used for attracting more customers as well as for maintaining sound solutions with the suppliers and other stakeholders further helping in the expansion of the business. The global market for mission critical messaging and open source streaming has been segmented into messaging type, application and geography. In terms of type, the market can be segmented into A2P (application to person) and P2P (person to person) messaging. Railways, banking, and aerospace form the various applications areas considered under the scope of this market.

Browse The Report: https://www.transparencymarketresearch.com/mission-critical-messaging-market.html

In terms of geography, the global mission critical messaging market can be segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

Pressures related to the businesses along with the dynamic scenario at present have resulted in the rise of utility and pervasiveness of e-mails that has further pushed the organizations to avail the critical mission systems and messaging for the business expansion. This has acted as a major driver for the market. Additionally, usage of this messaging allows users to keep a local copy of the user data between client and server through synchronization, forming another major driver. Rapid backup of current exchange scenarios along with the integration of mobile messaging solutions to rapidly interact with customers are other drivers boosting the expansion of the market. Organizations opting for mission critical messaging along with mobile solutions help in reducing the overall cost of ownership, which acts as another factor propelling the expansion of the market. Along with all these drivers that boosts the demand for mission critical messaging in the market, there is also the presence of certain restraints that challenge and pose restrictions. One such factor being the security related issues that pose a challenge for the market. Similarly, another important factor is estimated to be the dependency on certain technologies along with no definite results. This forms another restraint for the market. All these drivers and restraints post consideration have significant impact on the market. Rise in digital transactions is estimated to provide various opportunities for the market.

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Geographically, North America followed by Europe are key regions that have a considerable impact over the market. It is the growing of online transactions along with automated processing systems by organizations for timely delivery of messages have acted as important reasons for the expansion of the market. Asia Pacific forms another important region that also accounts for one of the fastest growth globally. Increasing internet penetration along with rising automation and digitization within organizations are key potential reasons that is contributing to the expansion of this market. China, India, Japan, and Korea are a few key countries having a positive effect on the overall market size.

Key players operating in the global mission critical messaging market include Microsoft Corporation (U.S.), IBM Corporation (U.S.), Oracle Corporation (U.S.), Tibco (U.S.), Fujitsu Corporation (Japan), and Dell (U.S.).

[telecomupdate]

Supermicro Highlights Award-Winning Portfolio of Server and Storage Products at Computex 2017

Featuring the broadest portfolio of Server and Storage Systems including the BigTwin®, Ultra All-Flash NVMe SuperServer and SuperBlade® and previewing the new X11 systems based on the upcoming Intel Xeon Processor Scalable Family

TAIPEI, Taiwan, May 30, 2017 /PRNewswire/ -- Super Micro Computer, Inc. (NASDAQ: SMCI), a global leader in compute, storage and networking technologies including green computing, announces participation in Computex 2017 held at the NanGang Exhibition Center, Hall 1, 4F, May 30 to June 2, 2017. Supermicro will showcase more than 40 Embedded, IoT, Enterprise, Data Center and Gaming solutions in Booth M0120.

Supermicro Award Winning Products: The Computex exhibition provides IT professionals the opportunity to experience our new, award-winning products that Supermicro has introduced this year. Two products have won awards at this year's Computex; the Smart Edge Sever, SYS-E100-9AP, won the Computex Design and Innovation Award 2017 and the 60-Bay 4U SuperStorage won the 2017 Best Choice award. The Design and Innovation competition was held in Taiwan by the iF International Forum Design, GmbH and included 96 participants from 8 countries who submitted 255 entries. The Best Choice Award competition was held by the Taipei Computer Association and focused on Functionality, Innovation and Market Potential.

The Supermicro Smart Edge Server, SYS-E100-9AP, is designed to ensure interoperability between systems, for ease of services deployment, and to enable a broad ecosystem of solution providers. It not only lets users securely aggregate, share and filter data for analysis but also help ensure that data generated by devices can travel securely and safely from the edge to the cloud and back – without replacing existing infrastructure. The SYS-E100-9AP is designed for Smart Factory/Building/Home and Kiosk applications or interactive information systems and environmental monitoring.

The Supermicro top loading, 60-Bay 4U SuperStorage is the only 60-bay storage server supporting NVMe SSDs (6 x U.2) for I/O intensive meta-data operations, highest performance CPUs, largest memory with 24 DIMMs, on-board M.2 SSDs, HA boot drives, and wide range networking choices with Supermicro Super I/O Module (SIOM) cards. Deploying and servicing the 60-bay SuperStorage products is easy with tool-less chassis design, tool-less drive carriers, out-of-band management through IPMI 2.0 with dedicated LAN port, Supermicro RSD based on Intel® Rack Scale Design (Intel® RSD) support, and a built-in front panel LCD for fast system and disk diagnostics. As a mainstay in Supermicro capacity maximized, top loading storage product family, 60-Bay Storage offerings are optimized for the most demanding software-defined storage applications and especially popular among cloud service providers and large internet data center customers.

"Winning the 'Best Choice Award' for our 60-Bay, Top-Loading, Storage Server and the 'Design and Innovation Award' for our Edge Server confirms our ability to anticipate market demands. One 42U rack of 60-Bay top loading storage products would support more than 7PB of storage providing a powerful, multi-tiered, high density platform for today's data hungry web scale applications. Our family of 45, 60 and 90 bay storage servers are capacity optimized, top-loading, storage products that offer the broadest range of solutions for Software Defined Storage," said Charles Liang, President and CEO of Supermicro. "The Internet-of-Things is a growing opportunity for Supermicro and we are investing in IoT solutions development. We offer a wide range of Smart Edge Server solutions for highly dense, low power, fan-less and -20° to +60° C applications. We are pleased to have our leading products recognized by the Taipei Computer Association and the iF International Forum."

Rack Scale Design:

Supermicro's Rack Scale Design (Supermicro RSD) solutions based on the Intel® Rack Scale Design software framework empower cloud service providers, telecoms, and Fortune 500 companies to build their own agile, efficient, software-defined data centers. Supermicro RSD is a total solution comprised of Supermicro server/storage/networking hardware and an optimized rack level management software that represents a superset of the open source Intel® Rack Scale Design software framework and industry standard Redfish RESTful APIs developed by the DMTF (Distributed Management Task Force).

New Product Being Shown:

MicroBlade® is an entirely new type of data center computing platform. It provides the efficiencies and TCO advantages of blades, but at a low acquisition cost. It is a powerful and flexible extreme-density 6U/3U all-in-one system that features 28/14 hot-swappable MicroBlade Server nodes supporting 28/14 of the newest dual-node Intel® Xeon® processor UP system configurations with up to 2 SSDs/1 HDD per node. Also, it supports high-density 1G and 10G switches to meet different bandwidth requirements for different workloads with support for integrated battery backup. This MicroBlade architecture includes server, networking, storage, and unified remote management for Cloud Computing, Video Streaming, Content Delivery, Social Networking, Desktop Virtualization and Remote Workstation applications.

BigTwin™ delivers the highest performance and efficiency in a 2U 4-node platform that supports the widest TDP range of CPUs, the current X10 version fully exploits all memory channels with maximum 24 DIMMS per node and All-Flash NVMe drives and hot-swap NVMe u.2.

8U SuperBlade with up to 20x 2-socket blade servers or 10x 4-socket blade servers. Both blade servers support the highest performance Xeon CPU as well as hot-plug NVMe SSDs. The system is optimized for high performance computing applications with 100G EDR IB or Omni-Path switch as well as redundant Ethernet (25G, 10G, 1G) switch support.

4U SuperBlade with up to 14x 2-socket or 1-socket blade servers. Both blade servers support high performance Xeon CPU as well as hot-plug NVMe SSDs. The system is optimized for data center, enterprise, and cloud applications with 100G EDR IB or Omni-Path switch as well as redundant Ethernet (25G, 10G, 1G) switch support.

The 1U and 2U Supermicro Ultra SuperServers provide scalability for Virtualization Hosting, Cloud Computing, Data Centers and High-Frequency Trading. The Supermicro SuperSever product line is designed to deliver unrivaled performance, flexibility, scalability, and serviceability that is ideal for demanding Enterprise workloads

2U, 3U and 4U SuperStorage solutions in both JBOD and active storage configurations that support 24/40 NVMe drives or 60/90 SATA drives that are optimized for Microsoft, VMWare, RedHat and Software Defined Storage solutions. Data transfer rates can be as high as 20GB/s for NVMe solutions. These systems offer a fully redundant, fault-tolerant architecture with hot-swappable drive bays, power supplies and cooling fans. The active-active capable JBOD hardware is perfect for mission critical applications.

2U TwinPro™ architecture builds on Supermicro's proven Twin technology to provide the greatest and highest throughput storage, networking, I/O, memory, and processing capabilities allowing customers to further optimize Supermicro solutions to solve their most challenging IT requirements. Optimized for high-end Enterprise, HPC cluster, Data Center, and Cloud Computing environments, the Supermicro TwinPro™ Solutions are designed for ease of installation and maintenance with the highest quality for continuous operation at maximum capacity. The resulting benefit is best TCO for customers seeking the greatest competitive advantage from their data center resources.

SuperStorage Bridge Bay (SBB) features a fully redundant, fault-tolerant "Cluster-in-a-box" system. Optimized for mission-critical, enterprise-level storage applications, the SBB supports Hot-swap SAS HDDs with the option to expand by using the SBB JBOD. The Super SBB provides hot-swappable canisters for all active components. With heartbeat and data connection between the Server via the mid-plane, if one server fails, the other can take control and access the HDD's (both controllers can also work as Active-active mode), keeping the system up and running.

Omni-Path 100G 48-port TOR network switch (SSH-C48Q/-C48QM) provides 100Gbps using the Intel® Omni-Path Architecture (Intel® OPA).  It provides a unique HPC cluster solution offering excellent bandwidth, latency and message rate that is highly scalable and easily serviceable.

Embedded and IoT motherboards that support the latest CPUs as well as legacy interfaces. Applications include Communications, Storage Appliances, Digital Signage, Digital Security and Surveillance, Gaming and Entertainment, Industrial Automation, Medical Instrumentation and Devices, as well as Defense and Aerospace.

Intel® Xeon Phi™ coprocessor support. These systems achieve higher parallel processing capability with Intel® Many Integrated Core Architecture (Intel® MIC Architecture) based on Intel® Xeon Phi™ processors. Unified with the latest Intel® Xeon® processor family utilizing common instruction sets and Intel® Xeon Phi™ coprocessor's multiple programming models for HPC, engineering, scientific and research fields including financial analysis, oil/gas simulation, code optimization, 3-D rendering and chemistry applications.

More information on Supermicro products can be found at http://ift.tt/JZxEwj

About Super Micro Computer, Inc. (NASDAQ: SMCI) Supermicro® (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermicro is committed to protecting the environment through its "We Keep IT Green®" initiative and provides customers with the most energy-efficient, environmentally-friendly, solutions available on the market. For more information, please visit, http://ift.tt/JZxEwj.

Supermicro, SuperServer, SuperBlade, MicroBlade, BigTwin, Building Block Solutions and We Keep IT Green are trademarks and/or registered trademarks of Super Micro Computer, Inc.

Intel, Xeon, Optane, Xeon Phi and Atom are trademarks or registered trademarks of Intel Corporation in the United States and other countries.

All other brands, names and trademarks are the property of their respective owners.

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Read this news on PR Newswire Asia website: Supermicro Highlights Award-Winning Portfolio of Server and Storage Products at Computex 2017