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rahulssblog · 4 months ago

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High-Street Retail vs. Shopping Malls: What’s the Future of Retail in India?

The retail industry in India is undergoing a massive transformation, with high-street retail stores making a strong comeback against the dominance of shopping malls. With shifting consumer behavior, digital integration, and sustainability initiatives, retailers must reassess their strategies for prime locations to ensure higher visibility and footfall.

In 2025, brands must choose between high-street retail and mall-based stores, weighing the advantages of location, consumer experience, and operational costs. This article explores the future of retail in India and why businesses are increasingly preferring high-street commercial spaces over malls.

1. Why High-Street Retail is Making a Comeback

Once the backbone of India's retail market, high-street retail is seeing a revival due to changing consumer preferences and business benefits. Many businesses are choosing high-street locations for their visibility, accessibility, and affordability compared to shopping malls.

Why Retailers Are Moving Back to High-Street Stores:

✔ Higher Foot Traffic – Unlike malls that require specific visits, high-street stores benefit from natural passerby footfall. ✔ Lower Operational Costs – Malls charge high rents and maintenance fees, whereas high-street retail spaces offer competitive leasing options. ✔ Greater Brand Visibility – Retailers in high-traffic areas like Connaught Place, Aerocity, and Gurgaon benefit from instant brand recall. ✔ Better Customization – High-street retail gives brands the freedom to design their own storefronts, attracting customers without mall restrictions. ✔ Faster Growth in Tier-1 and Tier-2 Cities – Cities like Delhi NCR, Mumbai, Bangalore, Pune, and Hyderabad are seeing a surge in high-street retail demand.

2. Consumer Behavior: Shift Towards Experience-Driven Retail

The modern shopper is not just looking for products—they are looking for immersive experiences. This is one of the key reasons why high-street retail is regaining popularity.

Consumer Preferences Driving Retail Evolution:

✔ Convenience Over Destination Shopping – Customers prefer easily accessible retail spaces over malls that require long commutes. ✔ Personalized Shopping Experience – High-street stores offer personalized services compared to the standardized experience in malls. ✔ Brand Engagement – Retailers can design unique storefronts and interactive spaces to create memorable experiences. ✔ Quick Access to Local and Global Brands – Consumers can explore a mix of international, premium, and local brands in high-street locations.

Which Retail Categories Are Thriving in High-Street Locations?

Luxury and fashion brands – High visibility attracts premium shoppers.

Electronics and gadget stores – Customers prefer physical experience before purchase.

Cafés, restaurants, and entertainment hubs – Ideal for high-traffic locations.

Grocery and convenience stores – Accessibility is key for essential shopping.

Retailers looking for commercial space for rent should consider prime high-street locations like Aerocity and Connaught Place in Delhi NCR, which offer a high volume of footfall and brand exposure.

3. The Role of Digital Integration in Offline Stores

Even as high-street retail grows, the integration of digital technology is reshaping how businesses interact with customers. Smart retail stores leverage AI, IoT, and personalized marketing to enhance customer experiences.

How Digital is Changing High-Street Retail?

✔ Contactless Payments & Self-Checkout – Reducing wait times and improving efficiency. ✔ Augmented Reality (AR) & Virtual Try-Ons – Letting customers see how products fit before buying. ✔ AI-Powered Personalized Shopping – Offering targeted discounts and recommendations. ✔ Omnichannel Shopping – Seamless integration between physical stores and e-commerce platforms.

Why Digital-First Retailers Prefer High-Street Stores?

Unlike malls, high-street retail locations allow retailers to test new digital strategies without being restricted by mall regulations. Leading brands like Apple, Nike, and ZARA are choosing high-street locations for their ability to integrate digital and physical experiences effectively.

4. How Location Impacts Retail Success

The Power of Location in Retail Growth

Location is a decisive factor in retail success, determining foot traffic, visibility, and sales. Businesses leasing commercial property for rent in Delhi NCR, Mumbai, and Bangalore must choose locations that match their target audience.

Top Factors That Influence Retail Location Decisions:

✔ Foot Traffic & Visibility – High-street locations naturally attract more customers than malls. ✔ Demographics of the Area – Stores need to align with the income and spending habits of the local population. ✔ Proximity to Business Hubs – Retail stores near corporate offices in Gurgaon or Aerocity benefit from office employees as daily shoppers. ✔ Accessibility & Parking Facilities – High-street stores near metro stations, business hubs, and well-connected roads have a competitive advantage.

Best High-Street Retail Locations in India:

📍 Delhi NCR – Aerocity, Connaught Place, Khan Market 📍 Mumbai – Linking Road, Colaba Causeway 📍 Bangalore – Brigade Road, MG Road 📍 Pune – Koregaon Park, FC Road 📍 Hyderabad – Banjara Hills, Jubilee Hills

Businesses looking for retail space in Aerocity or Gurgaon must ensure their location has strong connectivity, premium foot traffic, and high visibility.

5. Sustainability in Retail Spaces: The Green Future

Retailers are prioritizing eco-friendly stores to align with sustainability goals and attract environmentally conscious consumers. Green retail spaces enhance brand reputation and reduce operational costs.

Key Sustainability Trends in High-Street Retail:

✔ Energy-Efficient Smart Lighting & Cooling Systems ✔ Use of Recyclable & Sustainable Materials in Store Design ✔ Green Roofs & Urban Landscaping for Eco-Friendly Ambience ✔ Waste Reduction & Plastic-Free Packaging

Why Sustainable Retail is More Feasible in High-Street Locations?

High-street stores allow brands to control their eco-friendly initiatives, whereas mall-based retailers must adhere to centralized sustainability policies.

FAQs on High-Street Retail vs. Shopping Malls

1. What makes high-street retail more attractive than malls?

High-street retail offers better visibility, lower operational costs, and natural foot traffic, making it more profitable for retailers than malls.

2. How does location influence a retail store's success?

A prime location in high-footfall areas like Aerocity, Connaught Place, and Linking Road can boost brand visibility and increase sales.

3. What are the emerging retail hotspots in India?

Delhi NCR (Aerocity, Gurgaon), Mumbai (Colaba, Bandra), and Bangalore (Brigade Road) are some of the fastest-growing high-street retail destinations.

4. How is digital transformation changing offline retail stores?

Retailers are integrating AI, AR, contactless payments, and personalized marketing to enhance in-store shopping experiences.

5. Why are brands shifting towards sustainable retail spaces?

Sustainability helps brands reduce costs, improve reputation, and align with eco-conscious consumers, making green commercial properties in Aerocity and Gurgaon a preferred choice.

Why High-Street Retail is the Future of Indian Retail

As Indian retail evolves, high-street stores are proving to be more profitable than shopping malls due to greater footfall, better branding opportunities, and flexibility in digital transformation.

For retailers looking for commercial space for rent in Aerocity, Gurgaon, or other prime locations, high-street stores provide better visibility, affordability, and customer engagement. 🔗 Explore premium retail spaces in India's top commercial locations today!

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unixcommerce · 6 years ago

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Success Secrets You Can Learn From Today’s Top Retailers

In the world of retail, every business must now market across both digital and physical channels. It doesn’t matter if you have a brick-and-mortar store, an e-commerce website or both. Cross-channel marketing is essential to success. The latest Sailthru Retail Personalization Index examines what it takes to succeed at cross-channel marketing. And it ranks the 100 retailers who are best at that game. Keep reading to find out what Sailthru measured. And see what you can learn from the top 10 retailers on the list.

How the Top Retailers Are Chosen

Sailthru’s process begins with a list of 250 retailers. The team members review these in a process called “experiencing the brand.” The testers evaluate the retailer’s site. They also review their app, email, product purchase experiences and so on. The reviews are done from the perspective of a customer. Sailthru then ranks retailers on 78 criteria in seven categories. These include site, email, mobile, offline, privacy, other digital and bonus. It then combines its review scores with data from 1,500 customer surveys. From this a final ranking emerges. (Read more about the Sailthru survey methodology.)

What the Best Retailers Do Right

“Customers are highly engaged on mobile and email, not just on site and in store,” said Jason Grunberg, VP of Marketing at Sailthru, when announcing the results. “The brands that performed best in the Retail Personalization Index do two things right: They deliver deep personalization on individual channels and they deliver experiences between channels that keep customers coming back.”

What do top brands have in common? In comparing the top 25 to those that did not make the top 100, Sailthru found:

Through their websites, 88% of the top 25 brands had personalized recommendations vs. only 21% of brands that didn’t rank.

Via email, 96% of the top 25 brands provided personalized product recommendations compared to 23% of unranked brands.

On mobile, 84% of the top 25 brands use push notifications vs. 10% of unranked brands.

Lessons from the Top 10 Retailers of 2019

Here’s a closer look at the top 10 cross-channel retailers for 2019 and what you can learn from each one.

Sephora

Number one for the third year running, Sephora consistently delivers a unified experience across all channels and “pushes the envelope” with innovative events and customer service. Delivering excellence both in brick-and-mortar and online, it stands out for its generous rewards/loyalty program and triggered emails that engage customers with deep personalization.

What you can do: Use triggered emails such as abandoned cart notifications or discount offers to encourage purchasing and keep customers coming back. Build a community around your loyal customers by engaging with them on all channels, celebrating user-generated content and holding special events.

Nordstrom

Nordstrom has long been known for its in-store customer service and this year it rose to number two by providing that same outstanding service online. The website stands out for personalized product recommendations, using customers’ shopping and browsing history to display personalized offers such as new markdowns on products they’ve viewed or new items from brands they love.

What you can do: Offer white-glove service such as curbside pickup, free alterations and personal shopping services. Take advantage of tools that can recommend products customers will like, both online and off. For example, loyalty program software can deliver the info you need to suggest purchases to shoppers in store based on past purchases.

Rent the Runway

This formerly online-only clothing rental business is now opening brick-and-mortar locations. User-generated content — product reviews and photos of customers wearing clothing they’ve rented—are key in creating a customer experience and building trust and loyalty. The company gathers oodles of details on members and uses them to provide spot-on recommendations of everything from style to what size to order.

What you can do: Customer reviews can be gold if you know how to use them. If your e-commerce website includes product reviews, try offering incentives to get customers to review items, and provide guidance about what types of details to include (the more, the better). Keep in mind that when you use customer data to deliver real value, customers will be more likely to share with you.

Home Depot

Home Depot’s website and mobile app excel at providing product recommendations, including suggesting add-on or related products that shoppers might need for their home improvement projects. Location-based services are also key for this retailer; shoppers can see what’s available at their local store and locate products within the store as well. The company’s website and blog share useful how-to information and ideas to inspire shopping.

What you can do: If you have more than one retail location, help customers differentiate them and find in-stock products at the store they want to visit. Use robust recommendation engines on your website that can suggest complementary products, too. Almost every business can benefit from offering “how-to” content; a clothing boutique can share how to put an outfit together for a clothing boutique or a housewares store can show how to make stir-fry.

Best Buy

With so much to sort through in the electronics world and so much riding on those decisions, Best Buy succeeds by providing thousands of product reviews and access to real-life product experts both in-store and online. Like Home Depot, their website is highly localized. Best Buy’s customer loyalty program also offers lots of value, including dedicated support and discounts.

What you can do: If you sell products that are pricey, very similar, and difficult to compare, offer all the tools you can to help shoppers sort them out. Product reviews, detailed product specs and product comparison tools on your website will help. However, there’s no substitute for the knowledge of a real-life person who can make suggestions and offer recommendations.

DSW

The discount shoe retailer stands out for its loyalty program which has increased sales by 6% year-over-year. An extensive personalization quiz tailors loyalty program offers to the specific shopper. Loyalty members get deep discounts, exclusive perks, members-only event invitations and rewards points that never expire.

What you can do: A loyalty program can be so much more than a punch-card. Implement loyalty program software that gathers detailed data on your best customers; then use that information to design rewards that will really motivate them. Don’t forget to treat your loyalty program members as VIPs and combine in-store and digital engagement opportunities.

Ulta

Customization and personalization are key for this beauty retailer. Ulta’s mobile app has tons of quizzes, allows users to try on products virtually, and lets them set detailed preferences that help the app make recommendations. Rewards are tailored to individual customers’ preferences, while in-store events help to build relationships.

What you can do: Capture as much data as you can on your shoppers’ preferences. Listen to their feedback and use it to create the perfect product mix. Make your store a desirable destination with in-store events that drive engagement.

Urban Outfitters

Given its youthful target market, it’s no surprise this retailer scored points for its excellent mobile app. Product recommendations become more robust the more users engage with the website or app. Urban Outfitters also makes good use of user-generated content and provides detailed filters that let consumers shop based on brand, style, price and more.

What you can do: Particularly if you have a young customer base, your mobile experience is key. Use text message marketing, push notifications and geolocation to interact with shoppers both inside and outside your store.

Adidas

The legendary activewear brand makes a splash with advertising that makes a statement. For example, campaigns that use celebrities and spotlight women athletes. The customer relationship starts with an extensive quiz that gathers information on customer preferences and then uses what is learned to generate highly personalized content. The loyalty program, Creators Club, is highly gamified, allowing customers to unlock new levels and discounts every time they interact with the retailer.

What you can do: Don’t be afraid to take a stand in your marketing message. Use your store to inspire your customers, not just sell to them. Treat your customers as equals in generating ideas for both digital content and store inventory.

Wayfair

Once online-only, this home furnishings retailer recently opened its first stores. Wayfair carries “zillions” of items in stock online. The site sorts, filters and gets accurate product recommendations. This keeps shoppers from getting overwhelmed. Wayfair offers free shipping among its many perks for loyalty program members. The company sells furniture. As a result, free shipping alone proves enough to make the loyalty program fee worth it. There’s also an augmented reality tool that lets shoppers see what furniture looks like in their homes.

What you can do: The more products you sell online, the better your search, filtering and recommendation functions need to be. Live chat helps keep customers on-site. It talks them through their options. Offer something worthwhile in your loyalty program. And try to get customers to pay to join.

Image: Depositphotos.com

This article, “Success Secrets You Can Learn From Today’s Top Retailers” was first published on Small Business Trends

https://smallbiztrends.com/

The post Success Secrets You Can Learn From Today’s Top Retailers appeared first on Unix Commerce.

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coopdigitalnewsletter · 8 years ago

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10 Jul 2017: job automation ethics, the network vs the knowledge, mixing realities

Hello, this is the CoopDigital newsletter. Send us feedback at [email protected].

[image: Do Ho Suh]

Ethics of automating your own job

Modern ethics: a developer secretly automates their job. Should they tell their employer? The argument goes back and forth: you’re paid for value delivered rather than effort or time expended so no need to, it’s unethical to hide the fact that you’re not doing any work these days, etc. (Would it be ethical for an employer to automate your job? Do we all have a responsibility to try increase productivity?) The developer should disclose to their employer, and either get promoted to another role where they can automate or abstract more complicated things, or move to a new job somewhere else.

The network vs the knowledge

You might see Uber as a story of highly-networked, low-end disruption of an incumbent - an app, satnav and cheaper fares beating The Knowledge - though that would miss the human stories in the competition between Uber and cabbies. The perspectives: “They have all these advantages,” Mrs. Bakkali said: Black cabs can use bus lanes and taxi stands, and be hailed on the street, “but they are angry with us.” and “Three years,” he said. “And then Uber turned the Knowledge into an app.” And of course, when cars become self-driving, both cabbies and Uber drivers may disappear.

Elsewhere in transport futures, Waymo (Google) is partnering with Avis for self-driving car fleet operations, a look at Uber’s economics, all new London black cabs will be electric by 2018, France says it will ban the sale of petrol and diesel cars by 2040 which, if it means “new cars”, must be a very doable timescale.

Mixing realities

Early examples of Augmented or Mixed Reality made with Apple’s impressive new ARKit. This one about measuring things is great because its purpose is mundane but it really gets at the promise of mixed reality: the digital woven into the real world.

It’s a bit unclear what the difference between “augmented” and “mixed” reality is - if there is a stable distinction it’s something like: Augmented Reality is a digital layer over the top of the real world, where it’s clear that the layer is a different thing, and Google’s Translate app is an example. And Mixed Reality is digital things presented as if they’re in the real world… so you may find MR either very cool or slightly unnerving. (And Virtual Reality is that dorky an-entirely-new-world-in-this-headset thing.) Anyway, by those definitions, Apple’s AR would be MR. But which is this?

Primed

This week: Amazon Prime Day on 10 July, the one-day summer sale available to Amazon Prime members - last year’s was a one-day sale record for some categories.

Amazon Prime now has 85m members in the US (or maybe globally, Amazon doesn’t specify. Either way: large.). “Amazon is still adding a substantial amount of new Prime members who end up spending $1,300 per year on average with the site, compared to $700 for non-members.”

Stockstream: co-op multi-player real $ stock trading game

Mike Roberts says that Stock Stream is “the world’s first co-operative multi-player stock market game using real money” - $50,000 of his savings. It runs on Twitch, a live video streaming/games community which is owned by Amazon. Players vote for a stock to buy or sell, and every five minutes the top-voted trade is executed on Robinhood, a trading app that’s free to use. Players can’t trade Amazon shares because of insider trading rules (Roberts works there). It’s wisdom-of-the-crowds active stock market trading! Or maybe village-of-idiots trading if it all goes wrong. At the time of writing it is down a bit… or it would be, but the clever bit is that the portfolio gets free stocks from Robinhood when people sign up using his referral link.

It might be best to see Stock Stream as a performance art piece, an absurd demonstration of the random performance of active stock picking. Could the game be gamed? Could a horde of the index-tracking passive investing faithful pile on and force the game to buy only low-cost Vanguard index tracker ETFs? Anyway, newsletterbot cannot offer financial advice, but: don’t do your own Stockstream at home.

Elsewhere

Much cheaper batteries: China is building lots of battery factories. Electric vehicles are expected to overtake consumer electronics as the largest sector consuming Lithium-ion batteries in the next decade.

Home assistants: Google’s strength is quality of the voice UI and the AI underneath it. Amazon’s is the depth and breadth of developer engagement (ie what the home assistant works with/connects with).

Why the gov shouldn’t enforce backdoors in encryption - a good explainer.

How Facebook’s Newsfeed works.

Softbank may invest in Deliveroo.

GDS Retrospective #4: transformation and mental health - “Being not quite 'of' the organisation you are trying to transform is also hard”.

Greetings, E.T. (Please Don’t Murder Us.) - interesting piece about current attempts to communicate with, well, aliens if they exist, and whether it’s pointless, wise or risky trying to do so. How do you speak to unknown entities when there’s no shared culture, biology, psychology, let alone language?

CoopDigital news

How we tried to increase temporary card registration with flyers - “People don’t naturally move from a physical thing (a flyer in a shop) to a digital thing (our website)”.

Helping member pioneers and local causes get to grips with social.

Events

Data Layer - Mon 10 Jul 11am at Federation House 5th floor.

Co-op 101 - Mon 10 Jul 12pm at Federation House 6th floor.

Publishing - Tue 11 Jul 2pm at Federation House 6th floor.

Membership - Thu 13 Jul 9.45am at 1 Angel Square 13th floor blue.

Leading the Way - Thu 13 Jul 11am at 1 Angel Square 4th Floor Blue Zone.

NHS hackday - 15-16 Jul at Federation House.

Funeralcare - Tue 18 Jul 2.30pm at 1 Angel Square 12th floor breakout.

Digital Product Research - Wed 19 Jul 10am at Federation House 5th floor.

Location Services - Wed 19 Jul 10:15am at Federation House 6th floor.

Leading the Way - Thu 20 Jul 11am at 1 Angel Square 4th Floor Blue Zone.

Digital Resourcing - Thu 20 Jul 1.30pm at Federation House 6th floor.

Thanks for reading. If you want to find out more about CoopDigital, follow us @CoopDigital on Twitter and read the CoopDigital Blog.

#ar #mr #vr #jobs #ethics #uber #london #amazon #stockstream #crowd

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unixcommerce · 6 years ago

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Success Secrets You Can Learn From Today’s Top Retailers

How the Top Retailers Are Chosen

What the Best Retailers Do Right

What do top brands have in common? In comparing the top 25 to those that did not make the top 100, Sailthru found:

Through their websites, 88% of the top 25 brands had personalized recommendations vs. only 21% of brands that didn’t rank.

Via email, 96% of the top 25 brands provided personalized product recommendations compared to 23% of unranked brands.

On mobile, 84% of the top 25 brands use push notifications vs. 10% of unranked brands.

Lessons from the Top 10 Retailers of 2019

Here’s a closer look at the top 10 cross-channel retailers for 2019 and what you can learn from each one.

Sephora

Nordstrom

Rent the Runway

Home Depot

Best Buy

DSW

Ulta

Urban Outfitters

Adidas

Wayfair

Image: Depositphotos.com

This article, “Success Secrets You Can Learn From Today’s Top Retailers” was first published on Small Business Trends

https://smallbiztrends.com/

The post Success Secrets You Can Learn From Today’s Top Retailers appeared first on Unix Commerce.

from WordPress https://ift.tt/36EOEcu via IFTTT

#IFTTT #WordPress

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