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SEO for accountants: 10 effective strategies to attract new clients

In this digital age, you have to have an online presence. It’s not just something you can choose to do or not, it’s a must. For accountants, this is especially true. Accounting skills are super important, but the real struggle is getting new clients. The marketplace is like, totally flooded with professionals offering the same services, which makes it super hard to stand out, you know? How can accountants get people to notice their practice? The key is to use good SEO strategies with the assistance of accountant SEO services. Read More:

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Best Digital Marketing Agency for Real Estate | Modifyed

Modifyed is the Best Digital Marketing Agency for Real Estate success. Our company's expert strategies generate high-quality leads and increase sales. Don't wait! Schedule a call with Modified and take your real estate business to the next level.

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Grow Your Crypto Business Online: Modifyed Digital

Crypto SEO agency that helps cryptocurrency businesses of all sizes achieve their online marketing goals. We offer a comprehensive range of SEO services, including keyword research, content optimization, link building, and technical SEO. Our team of experienced crypto SEO experts at Modifyed Digital has a proven track record of helping our clients improve their website rankings, drive organic traffic, and generate more leads and sales.

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Grow Your Business Real Estate Digital Marketing Services | Modifyed Digital

Modifyed Digital is a leading real estate digital marketing agency that helps real estate businesses of all sizes generate more leads and sales. We offer a wide range of services, including SEO, PPC, social media marketing, content marketing, email marketing, and web design. Contact us

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WOTR: Empowering NGOs for Rural Development in India

Discover the revolutionary projects of WOTR in NGOs for Rural Development. NGOs are actually the facilitators of development, education, and professionalization. We as an NGO for rural development help a great deal in the social, economic, and cultural growth of any country. Contribute to our effort to make rural India prosperous. Join us in changing the world right now.

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How to Grow Your Dental Business with SEO Services

The best Dental SEO services reach visitors online and let them know about your dentist clinic, any time of the day. Technical, off-page, and on-page SEO are some of the numerous ways to boost website visibility. Off-page SEO focuses on links, whereas on-page SEO focuses on content and layout. Technical SEO improves user experience by concentrating on website setup and operation.

Read More: How to Grow Your Dental Business with SEO Services

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What are the benefits of using PPC services in India?

PPC (Pay-Per-Click) services are a popular form of digital advertising in India and can bring numerous benefits to businesses of all sizes. Here are some of the benefits of using PPC services in India:

Read More

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Social Media Marketing Agency in Delhi | Modifyed Digital

Looking for the right social media marketing agency in Delhi for your business? Choose Modifyed Digital! We specialize in SEO, SEM, social media marketing, and web development. We can help your business flourish! For more information contact us today.

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India's #1 Best online marketing for restaurants, Modifyed Digital

Modifyed digital is one of the leading online Marketing for restaurants. Digital Marketing 100 % satisfaction and grow your business to the next level.

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Casino SEO Agency for Online Casinos: Modifyed Digital

Casino SEO agency that helps online casinos improve their search engine rankings and attract more customers. Modifyed Digital experts has a deep understanding of the casino industry and the unique challenges of SEO for gambling websites. We use a variety of proven strategies to help our clients achieve their SEO goals, including keyword research, on-page optimization, and link building.

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Best PPC Services Company in Delhi | Modifyed Digital

In this competitive market, Modifyed Digital is the best PPC Company in Delhi, India, that facilitates the Best PPC Services in Delhi and India. Our PPC Experts team provides Google Ads, Display Ads, Social Media Ads, and Pay Per Click Advertising Services. Call Now

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Your Quick Guide to SEO from Auto Repair SEO Company

Have you had your own independent car store for a considerable amount of time? If so, you may find it tempting to continue using conventional marketing techniques for your company even when it's not the best course of action. The most efficient way to promote an auto shop these days is online, and over 50% of businesses have discovered that organic search is the most successful digital marketing channel they have. 

Search engine optimization, or SEO, is something you should take seriously in light of this. To put it simply, SEO is the process of modifying your website for car repairs to raise its natural rating on search engines like Google. You'll obtain more clicks from locals by improving your rating, which will increase traffic to your car dealership.

If you're not familiar with SEO, you might think it's as simple as stuffing your website material with the appropriate keywords. Even while keywords play a big role in SEO, to be very successful in this sector, you'll need to concentrate on a lot of other website design elements. Taking the help of an Auto Repair SEO company proves useful. Continue reading for a quick summary of the essential components that drive SEO for car repair businesses.

Quality Websites

Thoughtful web design is the foundation of any successful SEO strategy, and in the twenty-first century, a smart website is one that is mobile-friendly. Nearly 60% of all website traffic originated from smartphones and other mobile devices by the end of 2022.  Given that inadequate mobile optimization may affect your SEO position, be sure to:

Make an own mobile layout. On a phone, your desktop website won't be as easy to read or navigate as it is on a computer screen. Make sure your website has desktop and mobile versions.

Assemble a quick-loading website. Convenience is key when it comes to mobile internet, but even with desktop computers, nobody likes to browse laggy, unintuitive websites. Make sure the loading speed of your desktop and mobile websites is as fast as possible.

Create pages that load appropriately on all platforms. Do certain pages load correctly on your PC site but not so well when viewed on a mobile device? If so, please fix this immediately.

Refrain from obstructing pictures and Javascript. It is against Google's standards for web designers to hide certain aspects from the public eye, so be sure you aren't doing anything wrong.

Consider the demands of mobile consumers when choosing video formats with Auto Repair SEO company. Although Flash Player is no longer supported on modern websites, mobile-friendly video codecs like HTML5 should always come first.

Accurate and Relevant Content

Giving website visitors accurate and useful information is one of the main tenets of SEO. Any information that will assist potential clients in learning more about your services and scheduling an appointment can be included for them with Auto Repair SEO company when they visit your car repair website.

Offerings. Make sure your website has details on the kinds of services you offer, the brands and models of cars you service, and other pertinent information about what you have to offer. 

Details of Contact. Website visitors must have all of your essential contact information in order to become genuine clients. This allows them to get in touch with you, ask questions, or make an appointment. A phone number, email address, and store instructions can be included in this. 

Booking online. The ease with which online appointment booking is enjoyed by customers. While it won't directly benefit your website's SEO, it will enhance user experience and increase revenue.

About Yourself. One of the best ways to break the ice and inject some personality into your store is to introduce your staff and your company's principles. Consumers prefer to deal with actual individuals rather than a faceless, impersonal company when it comes to their vehicle. 

Instructional Materials. Auto repair companies that strive for excellence can create a blog, even though it's an additional step. How-to and do-it-yourself films and tips may earn potential clients' loyalty and trust while also giving your website a significant SEO boost.

Make sure everything is correct and setup on Google My Business with the help of Auto Repair SEO company, even if it isn't on your own website. When someone uses Google Maps or a typical Google search to learn more about your repair business, your Google Business Profile shows information, contact data, and reviews. Along with adding images and responding to consumer inquiries, you can also learn a great deal about your audience and the success of local search.

These local searches help your repair shop specifics show up in local search results and draw customers to your bays even though they might never really land on your website.

A Solid Keyword Strategy

One of the most popular SEO components is keywords, and for good reason—these terms and phrases make it easier for customers to locate your company on search engines. Finding high-ranking keywords that are relevant to your website may be made easier using a specialized keyword research tool.

Apart from selecting appropriate keywords with Auto Repair SEO company, make sure your URLs and meta descriptions are compatible with Google's web crawlers. Without leaving out your target keywords, these components should be as brief as feasible. Your meta descriptions should ideally have 150 characters or less.

A Way to See Your SEO In Action

After completing the previously outlined processes, it's important to assess the ROI of your SEO efforts. Fortunately, evaluating the effectiveness of your optimization efforts may be as easy as performing a fast Google search because of the nature of SEO.

You may assess how you stack up against nearby rivals by periodically conducting a search for your desired keywords with the help of Auto Repair SEO company. If you still feel like you can do better, keep using the suggestions in this article. It won't take long for you to get to the top!

Choose the Right Partner for Your SEO Needs

Your garage will have a whole new level of competition when you take web design and SEO for car repair companies seriously. That being said, managing any kind of marketing alone might be difficult if you're an independent business owner. Select Modifyed Digital as your internet marketing partner rather than developing the SEO plan for your store on your own! 

You may have a custom-built website that is completely optimized for mobile devices and Google Lighthouse when you work with Modifyed Digital for digital marketing services. You can also use our WebVitals dashboard to obtain real-time performance feedback on your site. Furthermore, your esteemed clients' lives will be simplified by your ability to take appointments online. Schedule a demo with Modifyed Digital right away to start the process of becoming partners!

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SEO Agency For Accountants: Pick The Best SEO Keywords For Accountants

Since the accounting industry is one of the most competitive in the world, it is essential that your website perform better than the competition and rank at the top of search engine results pages. However, in an increasingly competitive market when accounting firms are vying for the same clientele, how can you set your accounting website out from the others? 

When people only click on the top three or four results in a search, how can you improve your website's ranking to attract more visitors? There is an SEO (search engine optimization) response for each of these queries. With the correct SEO agency for accountants, your accounting firm may rank higher and attract more prospective leads and visitors, which may lead to conversions and revenue.

You can find all the information you want on our site to attract more potential clients to your accounting firm. 

So go ahead and read on.

What Is SEO For Accountants?

Let's assume for the time that you are familiar with search engine optimization (SEO). If not, SEO is the process of improving your website's ranking in search results for products or services that are pertinent to your business. When someone enters in a phrase to find "accounting firms near me" in the Google search field, for example, how probable is it that their website will appear in the top results? 

Please allow me to show you. 

There are over 4,020,000 results flashed! Now that I have this number, could you tell me what position you would have on the accounting webpage? Hard to say? Furthermore, it's feasible that your website will show up on the 2,300th or even 2,30,000th page.

Still, all you need to see your accounting website rank in Google's top place, or even position zero, is SEO agency for accountants! All things considered, search engine optimization (SEO) aims to increase your company's visibility in search engine results pages (SERPs), drive more traffic to your website, and increase the possibility that those visitors will become paying customers. Using this as a chance, let me discuss the value of SEO for accounting firms with all accountants.

Run An SEO Audit Of Your Accounting Firm

"For what reason are I requesting you to audit your online presence rather than providing me recommendations on how to improve its visibility?" is probably what's going through your mind. This is due to the fact that the majority of firms start by taking the required steps without first evaluating their current circumstance with the help of SEO agency for accountants. 

How can you even think about growing your accounting and SEO company to where you want it to be before looking at its current performance?

Therefore, I advise you to do a site audit to evaluate your current efforts. 

These consist of variables including the volume of clicks and traffic your website receives, as well as its SEO performance, which includes its present ranks.

Evaluate and compare the effectiveness of your website to that of your competitors, including local competitors.

The technological problems encountered

And a lot more details

Pick The Best SEO Keywords For Accountants

The first and most crucial step in accounting SEO is choosing the right keywords for your website. It is possible that you are aware that Google employs an extremely complex algorithm to decide which websites to display in search engine results pages.  Thus, to ensure that people can discover you or engage you for accounting services, you need to make sure that your accounting firm is using the proper keywords. Just listing a few services that you may provide to your clients will be enough to do this. But remember to stay up to date on the industry. For example, if your organization specializes in bookkeeping or tax administration, you may include the services you offer there. You can also add accounting, tax preparation, business consulting, etc.

You could wonder, though, whether I can only rank for a few fundamental keywords like "accounting services" or "accounting firm" because I own a tiny accounting firm.

Yes, focusing on short keywords may help you rank higher, but the likelihood is rather minimal. How come? due to the fact that many search queries lack context and are very competitive, being targeted by higher-end companies. As a result, you may enumerate a few location-specific terms, such as "tax accountant near me," "accountant firms in NYC," etc. These keywords are also referred to as "long-tailed keywords," and because they are more focused and have a definite aim than short ones, they rank considerably higher. 

Some keyword research tools, such as Ahrefs, SEMrush, Google Keyword Planner, and others, are available online and may be used to examine these terms. All you need to do is input a few specified phrases into these tools, and presto! Along with several indicators to assist you understand the competition of the keywords, you will receive more keyword ideas. I almost had 1260 more keyword suggestions! It's not like you have to utilize every one of these terms. HAHA! Opt instead for a select few intent-matching, pertinent words. Penalties may arise from overusing keywords, which can also lead to keyword stuffing. Now that you have a few keywords under your belt, it's time to start producing content that will interest and educate your audience with the help of SEO agency for accountants. 

Conclusion

You should now be able to see how search engine optimization may help your accounting website expand and increase its search engine presence in order to bring in more business.

You should take into account the methods mentioned above if you want your website to rank better and get more visitors. Therefore, if you are using the finest methods for accounting SEO, why wait? Put these into practice to make your SEO campaign explode. All you have to do is schedule a free 30-minute strategy session with my team if you run into trouble or need any help. Without a doubt, our exceptionally skilled SEO professionals at Modifyed Digital will help you as much as they can.

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The Best Digital Marketing Agency for Educational Institutes: Modifyed Digital

Modifyed Digital is a digital marketing agency for educational institutes in India. We help schools, colleges, and universities achieve their enrollment goals and build their brands online through a range of digital marketing services, including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising.

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How to Drive Sales With PPC Services Company

One of the key elements of managing a prosperous business is increasing revenue. Pay-per-click (PPC) management services are highly successful for boosting revenue. PPC marketing is an effective strategy for reaching prospective clients who are actively looking for the goods or services you provide. Your sales can go up and your return on investment can be maximized with the correct PPC services company.

What is PPC advertising?

The phrase "PPC" may have come up in conversation, or you may have seen it in an advertisement for pay-per-click services for digital marketing. We should examine PPC's definition and operation now that you are here.

In pay-per-click (PPC) advertising, businesses are charged each time one of their adverts is clicked. You only pay when someone clicks on your advertisement; you never pay anything else! For less money than it would cost to run conventional print or TV ads with high costs-per-mille (CPM), you may increase sales by directing more people to your website. Furthermore, it's a successful strategy for attracting a big pool of potential clients and boosting revenue.

Here are some tips to help you get the most out of your PPC ad campaigns:

Conduct Thorough Research:

It's critical to have a solid grasp of your audience and their demands in order to maximize the effectiveness of your PPC ad campaigns. This entails reviewing your previous campaigns to determine which keywords and ad copy are most effective. Additionally, it entails investigating your rivals and figuring out how to stand out from the throng.

Define Your Goals

You must first specify your goals before you can start setting up your PPC advertising. Every campaign should be planned with a clear objective in mind. Impressions, for instance, are crucial to increasing brand recognition and reach.

Conversion rates on landing pages are crucial for gauging the efficacy of such pages (as well as for discovering what kinds of offers and content boost conversion rates).

Clear lead generation metrics should be included in lead generation initiatives, such as the quantity of completed forms or the number of email addresses gathered, so that marketers can assess the effectiveness of their efforts.

Creating your campaign:

Making an efficient PPC campaign with a PPC services company comes after determining your goals. This covers every stage of the campaign, including initial keyword research, writing persuasive ad copy, setting up tracking metrics, and campaign optimization.

Choosing the right Ad Platform:

Your PPC campaigns can be promoted with PPC services company on any of the accessible internet areas. The goal is to evaluate each platform and take its potential ROI into account. The accessibility of the keywords, the surfing habits of your target audience, and your advertising budget should all be taken into account when selecting a platform.

Utilise Ad Extensions

You may greatly enhance your PPC efforts by using ad extensions. They provide you the option to add further details to your adverts, such as an address, phone number, website link, or product details. You will get more trust if you provide prospective clients additional details about your company.

Leverage Targeted Keywords

One of the essential components of PPC advertising is selecting relevant keywords. You should conduct research on the keywords that are most pertinent to your industry and use them into your adverts. By doing this, you can be sure that the proper individuals will see your adverts at the appropriate times.

Optimise Your Landing Pages

You should optimize your landing pages for sales. In order to make it simple for visitors to locate what they're searching for, you should offer intriguing information and appealing imagery. For optimal results, your landing page must contain your desired keywords. Clearly stated calls to action (CTA), such as "Sign Up Now" or "Buy Now," should also be included. Your potential clients are more likely to take the necessary actions right away when your CTAs are explicit.

Monitor Your Campaigns

PPC campaigns are always changing. Therefore, it's crucial to keep an eye on your campaigns and make changes as needed. You may use this to make sure that your campaigns are optimized for optimum effectiveness.

Track Your Results & ROI

To make sure your campaigns are effective, you should monitor your outcomes. Use monitoring metrics like clicks, conversions, and cost-per-click for this. You may maximize the performance of your PPC advertising by optimizing them using tracking. Monitoring your return on investment (ROI) with PPC services company and adjusting your advertising strategies are equally crucial.

Final thoughts

The aforementioned advice can help you increase the efficiency of your PPC ads and increase revenues for your company. You can get the most out of your money and increase your ROI with the appropriate plan and optimization. And if you want to take your PPC advertising to the next level, you may work with a group of professionals that are knowledgeable about PPC in digital marketing.

Modifyed Digital is a top digital marketing firm with over 15 years of expertise, a track record of on-time delivery, in-depth industry knowledge, agile procedures, and a staff of over 150 digital specialists. Our full-funnel marketing strategy, data-driven MarTech solutions, and efficient PPC marketing methods guarantee that your business receives the appropriate digital attention. So, if you want to use efficient PPC management services to help your business grow, get in contact with us right away!

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7 Ways Real Estate Digital Marketing Can Boost Sales

Digital marketing is the real estate industry's future. The outcomes are frequently transformational.

Although it is true that consumers won't make a final choice before seeing a property in person, investors will conduct extensive research before seeing a property. This is why real estate digital marketing is so hot right now and is expected to grow in acceptance over time. 

Everything has changed as a result of the internet. The world of real estate is not any different. Ads in the neighborhood paper, handing out leaflets, and renting billboard space are no longer done just to generate interest in your home. These antiquated methods won't work by themselves.

You must improve your internet marketing skills if you want to be respected as a real estate Mughal. It is anticipated that the real estate market would grow by 2.3% this year alone. As more competitors enter the sector, the competition will intensify. About 80% of shoppers conduct online searches before making a purchase.

83% of searches expect to see a photo of a property since visuals are essential for maintaining a strong online presence. Furthermore, 91% of real estate agents utilize social media for cost-free promotion. The trends are changing, and the only way to survive and navigate these tumultuous currents is to keep up with them, according to these real estate digital marketing statistics. 

1. Create a User-friendly Website

Your company frequently loses customers as a result of your website's sluggish loading speed, lack of usability, or incompatibility with mobile devices. With so many connections and photographs, real estate websites may get disorganized and end up being more work than they are worth.

This is why it's crucial for your company to have an effective SEO strategy that can build a website with pertinent content that draws in potential customers. 

A site's web design accounts for 94% of first impressions.

It's crucial to leave a good first impression when someone learns about your company for the first time. This may affect how people view and perceive your business going forward. To create the ideal atmosphere and guarantee that visitors have the finest experience, a website's design must be successful.

You may get in contact with Modifyed Digital for real estate digital marketing to find out how we can assist you in building a real estate website that converts.

Make sure to clearly describe every one of your homes that are on the market. Include a list of potential services they may require, including cleaners, movers, and house inspectors, to demonstrate to them that you're in it for the long haul. 

2. Spend Time On Search Engine Optimization For Real Estate

Since most individuals will begin their search for a property to rent, buy, or sell on Google, the foundation of any real estate digital marketing plan is SEO. Your website's rating in organic search results can only be improved through SEO of real estate digital marketing.

Due to the high volume of "houses for sale in city>" searches, your material should be mostly local SEO-focused. You can lose out on a lot of sales if your website and social media aren't SEO-based as 70% of customers conduct local searches. 

Google alone accounts for 91.74% of all search traffic.

It goes without saying that getting the proper people to notice your website is essential to your business. However, it can be challenging to know where or how to begin your SEO journey.

Modifyed Digital  has spent more than ten years assisting schools and institutions in generating focused search traffic. With our experience and knowledge, we can increase traffic to and generate leads from your website while lowering expenditures.

3. Utilize Google Ads For Quick Results

A cost-effective method of obtaining new leads based on tailored advertisements is Google advertisements. It works because it's straightforward. When your carefully created content and graphics are clicked, you get charged. With this tactic, you may test out several advertisements, evaluate their efficacy, and only pay for the ones that are profitable.

Paid Searches allow you to launch your real estate digital marketing plan quickly because they are significantly faster than SEO. 

4. Craft A Social Media Marketing Strategy

The real estate sector has been completely revolutionized by social media, which offers limitless opportunity for firms to interact with new clients and expand. With social media, you can establish a brand, give people useful content, and interact with them personally. 

The National Association of Realtors recently conducted a survey to demonstrate that the majority of realtors engage with their real estate firms on LinkedIn, Facebook, and Instagram. You may showcase your success stories and provide evidence of your first-rate services, which is an additional benefit. Buffer is a useful program that can assist you in navigating the social media seas.

5. Create an Email Marketing Campaign for Real Estate Business

Real estate digital marketing’s underdog is email marketing. It is really effective and offers you a remarkable return on your money. Email drip programs continue to be successful in nurturing prospects through the marketing funnel. 

The majority of realtors concentrate on lead creation, but once they have a lead, they don't follow up. You can effortlessly nurture those leads and keep your future buyers and sellers in mind with email drip campaigns. To kickstart your email marketing, think about using programs like MailChimp. 

6. Make Use Of Video Content

Photos don't do the property justice, which might work in either the buyer's or renter's favor. Images cannot express a neighborhood's flavor, feel, or quality of light. Real estate is undergoing a video revolution. Many brokers assert that using real estate videos as part of their real estate digital marketing strategy has become crucial. In the following ways, videos benefit realtors:

Clear up any confusion.

It enables them to schedule additional meetings.

One video may be posted across all social media channels and with potential customers, which saves time.

Deals close more quickly, and a personal connection is strengthened. 

Realtors may now market their real estate through videos on the renowned Vidyard platform.

7. Manage Online Reputation Through Reviews

Your internet presence serves as an updated version of your real-world CV. Each evaluation you receive, whether from Google, Facebook, Instagram, or Zillow, may serve as the foundation of your company.

Many customers conduct their own research without using an agent. Your online reputation is the means through which you might become known as the authentic and unique person on the internet. 

Wrapping Up…

The success of your campaign in real estate digital marketing depends on how well it is run. Since every real estate agent and broker employs digital marketing campaigns as a component of their marketing plan, it pays to put in a little more work to stand out from the crowd with Modifyed Digital. Not only is expanding your audience a top objective, but you will also see results based on the caliber of your conversions.