#PersonalizedNotifications

[anushaansari]

The Importance of Push Notifications in E-Commerce

Push notifications are direct messages sent to consumers' mobile devices to ensure direct engagement with the business. This helps a business never to broadcast messages through notifications in vain.

The reasons why e-commerce should use push notifications are;

Instant Notification: To keep in touch with your customer, one must inform him or her of any new products or sales, and keep him or her aware of any changes to an active order.

Better Engagement: Sending abandoned cart reminders via push notifications increases conversions, as it is proven that this method drives additional personalized discounts in campaigns.

Enhanced Shopping Experience: The app must make consumers aware of restocking and special offers, which help them realize how easy their shopping journey will be.

Higher Retention: Stakeholders use this methodology for increased frequency in visits and loyalty behavior. They can even lure back users who may have forgotten you.

Sales Recovery: The reminders about incomplete checkouts will recover losses, thus turning them into sales.

MageNative Mobile App Builder allows the Shopify store owners easily send personalized push notifications. This feature should be leveraged to improve customer engagement, drive sales, and improve the entire shopping experience.

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