#PlatformAnalytics

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Marketers and business owners can make better decisions to grow their businesses by having a metric for measuring customer satisfaction. Companies use customer journey analytics for their ability to improve customer experience, increase customer retention and lifetime value, and grow revenue. With a clearer picture of the customer story backed by real-time data, organizations can see exactly how someone behaves on their website or any other platform. Consistent customer support throughout the customer journey is becoming increasingly important for business success.