#Ppcgoogle

[digital-marketing22lda]

Google Ads PPC

Google Ads PPC

Google Ads is an online advertising platform provided by Google, where advertisers pay to promote their ads and content. The ads can be displayed on Google search results page and mobile apps, non-search websites. 

PPC – pay per click is an advertising model where advertisers pay every time an ad is clicked, to drive traffic to their websites. It is associated with Google Ads. the difference between PPC and SEO is that the latter drives organic traffic and PPC does not. It is not specific to Google Ads and can exist in other platforms as well, like Facebook Ads.

YOU WILL LEARN HERE

What is Google Ads and PPC

how to run PPC campaigns on Google Ads

how to make it work by optimizing content and SEO

Why use Google Ads? Because it is not easy to get organic traffic to your websites. With paid clicks, you get more traffic and more lead generation as well. The stronger the paid campaign is, the more clicks you generate. Google Ads helps you to target an audience based on locality, a specific group of people with a common interest, etc.

It also allows you to display ads outside of Google’s territory and tells you if the changes made to your site is getting more visitors.