STRATEGY/DENIM. Rajby Aims to Be World's Most Sustainable Denim Producer
STRATEGY/DENIM. Rajby Aims to Be World’s Most Sustainable Denim Producer
Denim fabric and apparel buyers, watch out for Rajby’s Denim Revolution.
The family-run, Karachi-based, 45 years-established Rajby Industries get out their silence to dialogue with the fashion industry about their new take on sustainability. Using BCI cotton and supplying customers ISO -TEX Standard 100 labels and beyond, obviously, doesn’t make the story anymore.
Rajby (compared to other famous…
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VIRGIN TO VINTAGE - RAJBY INDUSTRIES from Vibrant Art Films on Vimeo.
Presenting... the 4th video out of our 7 video showcase for one of the largest denim manufacturers in the country, Rajby industries. Special thanks to MCS for letting us play with the visuals and to Rajby industries for being such gracious hosts.
Directed by Asma Humayun
Executive Producer: Asad U Haq
Videographers: Hassan Zaidi and Omar Daraz @ Vibrant Art Films
Line producer: Muhammed Zohaib Hassan
Edit and grade: Tahir Ali
Talent by Citrus Talent
Hair and make up: Nabila N-Pro
Agency: Manghi Communication Solutions
Client: Rajby industries
A Shiny Toy Guns production.
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