#SAP PLM Videos

[proexcellencybanglore]

"Boost Your Career with SAP PLM Online Training – Explore Exciting Possibilities!"

Unlock new possibilities with SAP PLM Online Training at Proexcellency! Our comprehensive course is designed to help you master SAP PLM, a powerful solution for managing a product's lifecycle from concept to retirement. Through interactive lessons and hands-on projects, you'll learn how to streamline product development processes, enhance collaboration, and improve overall efficiency. Whether you're new to SAP PLM or looking to deepen your knowledge, our flexible training options make it easy to fit learning into your busy schedule. Join us at Proexcellency and take the first step towards advancing your career with SAP PLM expertise

Why SAP PLM?

SAP PLM is a comprehensive solution that helps businesses manage the entire lifecycle of their products efficiently. From initial ideas and development to production and retirement, SAP PLM streamlines processes, enhances collaboration, and improves overall efficiency. By mastering SAP PLM, you become a valuable asset to any organization, significantly boosting your career prospects.

What You’ll Learn

Our SAP PLM Online Training is designed to provide you with practical, real-world skills that you can apply immediately. Here’s a snapshot of what you can expect:

Introduction to SAP PLM: Get a solid understanding of SAP PLM, its architecture, and its importance in product lifecycle management.

Product Development and Design: Learn how to manage product data, design processes, and document control.

Project Management: Gain insights into project planning, execution, and monitoring using SAP PLM tools.

Collaboration and Communication: Discover how to enhance teamwork and communication within and across departments.

Quality Management: Understand how to ensure product quality throughout the lifecycle.

Hands-On Projects: Apply your learning with hands-on projects that simulate real business scenarios.

Learn from Industry Experts

At Proexcellency, our trainers are seasoned professionals with extensive experience in SAP PLM and product management. They bring real-world insights and practical knowledge to the course, ensuring you get the best learning experience. You’ll benefit from their expertise, gaining skills that are highly sought after in the industry.

Flexible Learning

We know that everyone’s schedule is different. That’s why our SAP PLM Online Training is designed to be flexible. You can access the course materials anytime, anywhere, and learn at your own pace. Whether you prefer studying in the evenings, on weekends, or during your lunch breaks, our online platform makes it easy to fit learning into your life.

Interactive and Engaging

Learning should be fun and engaging! Our training includes interactive videos, quizzes, and hands-on assignments to make the material easy to understand and enjoyable to learn. Plus, you’ll be part of a supportive community of fellow learners where you can share insights, ask questions, and get feedback.

Comprehensive Career Support

At Proexcellency, we’re dedicated to your success. That’s why we offer comprehensive career support, including resume building, interview preparation, and job placement assistance. Our goal is to help you land your dream job and achieve your career goals. We’ll be with you every step of the way, from learning to landing that perfect job.

Success Stories

Hear from our graduates who have successfully transitioned into rewarding careers after completing our SAP PLM Online Training. Their stories are a testament to the value of this course and the impact it can have on your career. Many of our alumni have secured positions at top companies, thanks to the skills and knowledge they gained through our training.

Enroll Today

Why wait? Take the first step towards a brighter future by enrolling in our SAP PLM Online Training today. With expert guidance, flexible learning options, and comprehensive career support, you’ll be well on your way to exploring exciting new opportunities and achieving your career goals.

Conclusion

SAP PLM Online Training at Proexcellency is more than just a course – it’s a pathway to career growth and success. By gaining expertise in SAP PLM, you’ll open doors to new opportunities, enhance your professional skills, and position yourself as a valuable asset in any organization. Our expert-led training, flexible learning options, and comprehensive career support make this course the perfect choice for anyone looking to advance their career.

Reach out to us at +91 9148251978

Feel free to drop us an email: info@proexcellency.com

[benctech]

Top 5 Product Lifecycle Management Software Of 2023 - TechDogs

The article parallels hosting a dinner party with managing a business, emphasizing the comprehensive role of Product Lifecycle Management (PLM) software in handling every aspect of a product's lifecycle from creation to disposal. It introduces the top 5 PLM software options for 2023: Arena PLM and QMS, Siemens Teamcenter, Oracle Agile PLM, SAP PLM, and PTC Windchill. Each software is detailed with its features, clientele, and unique capabilities, highlighting how these tools streamline processes, aid collaboration, and manage data effectively throughout the product lifecycle. The piece encourages organizations to consider PLM software akin to a "Jeanie" that can alleviate business hassles, advocating for its adoption to enhance productivity and efficiency across departments.

For more detailed insights on each PLM software and their specific functionalities, the article provides in-depth information for businesses seeking the right tool for their needs.

[sapvitskamini-blog]

SAP PLM Training Videos

SAP PLM is the most extensive and integrated product life-cycle management system available for businesses. To see how a PLM solution could play out in your business, learn SAP PLM Online training at SAPVITS.  By attending SAP PLM Training in Pune, you can also comply with all the business rules and document the production scheme and its performance. SAPVITS offer SAP PLM Training in Bangalore, Hyderabad, Chennai, Delhi, Pune India, UK and USA. SAPVITS brings to you its knowledge and expertise of over 18+ years’ in SAP online training and SAP consultancy. Hurry up and enroll today.

[nicolesydneyaus]

An Introduction to SAP Enterprise Product...

An Introduction to SAP Enterprise #ProductDevelopment - Product #LifecycleManagement Solutions

An Introduction to SAP Enterprise Product...

Vatsan, Global SVP & Head of Digital Supply Chain Engineering & Mark, SAP PLM Solution Management share SAP’s newest Product Lifecycle Management Solution called SAP Enterprise Product Development. Throughout the video, they explain the value SAP Enterprise Product Development and the importance of connecting the product development/design phase with the entire supply chain. Visit our website to learn more on SAP Enterprise Product Development: https://www.sap.com/products/supply-chain-management/plm-r-d-engineering.html Music: Bensounds.com

SAP Get Social

[sapfieldglasspnlinetraining]

Sapvits Provide SAP PM Online Training with all Certification material in Bangalore All over india, UK, USA. Learn More about What is SAP Plant Maintenance module online Course with PPT, PDF, Video. Contact Us For more details about SAP Maintenance Planner Training. web Link- https://www.sapvits.com/project/sap-plm-online-training/ YouTube URL: https://www.youtube.com/channel/UCSudeN9XjerH4LS-LsGYenQ/videos Email ID: info@sapvits.com IND: +91 992 284 8898 USA: +1 678 389 8898

[unixcommerce]

32 B2B Content Marketing Case Studies for 2018

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards.

This year the award in question went to our client Cherwell Software. Thanks to amazing work by Alison Munn and the Cherwell Software team (pictured above), as well as our team at TopRank Marketing, their integrated influencer content program drove 22% of all new sales pipeline revenue in 2017.

But this post isn’t about just one B2B content marketing story. It’s about 32 stories from an impressive collection of B2B brands. These award winners are case studies for content marketing that we can all learn from. A BIG THANKS goes to the team at B2B Marketing Exchange for sharing raw case study data and both Anne Leuman and Lane Ellis from my team at TopRank Marketing for their collaboration on word-smithing the content and capturing the images of this post.

Check out the case studies below covering a range of categories including:

Measurable ROI, Nurture Campaign

Multi-Touch Campaign

Account-Based Marketing Campaign

Sales Enablement Campaign

Buyer-Focused Content, Bundled Content

Influencer Content

Interactive Content

Short-Form Content

Video Content

Research-Based Content

Agency Partnership

Social Amplification

32 B2B Marketing Case Studies Featuring Killer Content and Performance Results

#1 – Ciox Health Project: Ciox Health partnered with Content4Demand to uncover new growth opportunities with target audiences (e.g. law firms). After creating detailed personas, they developed highly tailored content messaging for all stages of the buyer’s journey. The final campaign featured an infographic, interactive quizzes, interactive listicles, checklists, Q&A sessions, and mixed media video.

Results:

Reached 1,884 potential prospects

42.8% open rate

14.5% CTR

#2 – Equifax Project: Equifax developed a multi-touch campaign consisting of more than seven touch points, including emails, social posts, blogs, webinars, and promotional emails. Quarterly webinars were the centerpiece of the campaign, allowing Equifax to capitalize on existing economic trends and CreditTrends reporting that were relevant to their target audience.

Results:

Increased webinar registrations by over 200%

Nearly doubled webinar attendees

#3 – The Kount Project: The Kount team, a provider of award-winning anti-fraud technology, created the Fraud360 worldwide tours, regular webinars, and video ads, which were designed to provide market-specific content and tailored insights that focused on specific trends and industries.

Results:

Average of 450 registered webinar attendees per session

Thousands of views on video ads

Reached thousands of professionals in target regions, including Asia, Australia, and EMEA

#4 – Xactly Project: In order to prove its knowledge of buyer pain points and the effectiveness of its solutions, Xactly rolled out the Power of X campaign. Using customer testimonials and product demos, Xactly strived to nurture existing relationships and drive demand through an integrated, buyer-focused campaign across all segments, featuring a landing page hub, social promotion, direct mail, customer videos, and webinars.

Results:  280 leads generated

#5 – SAP Ariba Project: SAP Ariba wanted to create a complete lifecycle nurture program for each of its targeted personas: Procurement, Supply Chain, Finance, and IT. Working with DemandGen, SAP Ariba mapped all 80 emails appropriately and used non-promotional language to emphasize their “thought leadership” content.

Results:  454% higher open rate

#6 – ADP Project: To identify potential buyers and convert readers into sales opportunities, ADP developed a flagship Research Nurture Program. The program leverages website analytics, marketing automation, and scoring to identify key buyer personas, customize content, and send nurture emails for longer-term engagement.

Results:

Generated thousands of influenced sales opportunities Millions of dollars forecasted in total opportunity pipeline

#7 – Bottomline Technologies Project: Bottomline Technologies breathed new life into its quarterly awareness email campaigns by introducing themes that aligned with pop culture events. By making subtle tweaks, the company was also able to create relevant messaging for different lines of business (e.g. strategic finance, controller, accounts payable), including infographics, white papers, and checklists.

Results:

1,000 infographic downloads within 24 hours

62% of downloads were net-new contacts

#8 – Veracode Project: Veracode created the Application Security Program Journey multi-touch campaign to drive awareness and generate demand for application security. The integrated, multi-touch campaign consisted of various content mapped against the buyer’s journey, as well as multiple inbound and outbound promotional tactics.

Results:

4,000 inquiries

479 opportunities

241 wins

#9 – Optum Project: To promote the launch of its new brand, OptumIQ, Optum created Data In Focus, an event to attract decision makers and influencers in person and via a livestream. Over a six-week period leading up to the event, the company unveiled key event details via an integrated campaign utilizing email, paid and organic social, digital advertising, retargeting ads, direct mail, and more.

Results:

5,022 external registrations

Exceeded registration-to-attendee conversion rate goal by 33%

13.6 million impressions

886 marketing contacts

#10 – Broadridge Project: With a sales cycle that can be quite lengthy, Broadridge sought to create a campaign that would steadily educate target buyers — finance executives and operations/IT leaders — on their value proposition. The full-funnel campaign included interactive infographics, eBooks, executive briefs, and Q&A’s that addressed buyer pain points. Broadridge paired this campaign with an internal guide to educate sales on the campaign goals, individual assets, and follow-up conversation starters to ensure quality interactions with buyers.

Results:

2,133 MQLs

6,995 content downloads

#11 – Grant Thornton Project: The Growth and Future of Industry campaign from Grant Thornton was created to help business leaders understand ways to accelerate growth and manage disruption. With over 60 pieces of content and an extensive social media campaign, it is the single biggest research program and thought leadership campaign the company has ever undertaken. Grant Thornton also leveraged paid media — a first for the company — to improve campaign reach and visibility among clients and prospects.

Results:

Exceeded reach goal by 4x

Exceeded conversion rate goal by 7.5x

Industry-specific reach and conversion goals were also exceeded

#12 – OpenText Project: The OpenText Digital Disruption thought leadership campaign was launched to engage enterprise executives in a fun and engaging way as they strive to understand and embrace digital disruption. The campaign used a re-designed microsite to house a variety of assets with a fun superpower theme, allowing visitors to easily consume content — even binge it all in a single sitting.

Results:

9:12 average session duration

Increased social traffic to the microsite by 1,062%

#13 – Cherwell Software  Project: Cherwell Software partnered with TopRank Marketing to develop a comprehensive influencer program for the IT service management industry. A 24-page eBook called IT Service Management 2020, kicked off the campaign, featuring influencer opinions about the future of the ITSM industry. To generate pre-launch interest, Cherwell produced and promoted several blog posts, an infographic, and co-hosted a webinar with the influencers.

Results:

100% share rate with influencers

240% greater download rate than the average gated asset

29% increase in web traffic to Cherwell.com from social

Leads from the campaign contributed to 22% of the revenue pipeline for 2017

#14 – Paycom Project: Paycom collaborated with best-selling author, keynote speaker and futurist Jacob Morgan on a series of content to give HR professionals a closer look into why employee engagement scores are at an all-time low despite increased employer investment. The campaign featured a two-part podcast, a webinar, and a series of thought leadership blog articles — all featuring Morgan.

Results: 255 live attendees, 30 of which signed up for a Paycom consultation 1,172 podcast downloads 494 podcast page views 1,410 blog post page views

#15 – Blackbaud Project: To differentiate the company’s two fundraising solutions, Blackbaud launched their Choose Your Solution campaign. The campaign featured an interactive quiz to help arts and cultural organizations identify the right fundraising solution based on their needs, and to help qualify leads faster and bypass repetitive introductory questions asked by sales reps.

Results:

36 influenced opportunities that resulted in $34,000 in pipeline

42% MQL-to-opportunity conversion rate

#16 – Uberflip Project: Uberflip created an interactive marketing maturity assessment and companion eBook that asked marketers to take a hard look and identify where they stand in their marketing path. The assessment enabled Uberflip to provide their sales team with better MQLs and gain more information about existing accounts.

Results:

907,843 impressions and 1,297 clicks on social media in just three months

38% question completion rate

64% average lead submission rate

#17 – Siemens PLM Software Project: To educate customers and prospects on digital twins and digital threads, Siemens PLM Software created a thought leadership initiative. This initiative included creating a series of blog posts answering common buyer questions on digital twins and threads.

Results:

3,800 page views across articles

Ranking No. 2 on google for “value of the digital twin” and No. 14 for “digital twin technology”

#18 – CAS Project: In order to help scientists and research leaders at research and development organizations define important problems and highlight the opportunities additional time could give them, CAS, a division of the American Chemical Society, developed the Where Does Your Time Go? infographic.

Results:

Generated 489 leads

20,400 views

#19 – Oracle Project: Oracle developed The Modern Finance Leader blog series to establish itself as a leader in the world of finance. The blog targets finance executives across North America, EMEA, and APAC and provides content designed to educate and inform the audience on the latest trends and topics in finance.

Results:

330 posts published

90,000 unique visits

500,000 page views

63% increase in web traffic quarter over quarter

#20 – Bottomline Technologies Project: Bottomline Technologies partnered Content4Demand to develop an interactive eBook designed to showcase how three organizations — from manufacturing, healthcare, and property management industries — used their Paymode-X network to elevate efficiency and improve their bottom line.

Results:

54.3% email open rate, 39.8% CTR, 73.4% click-to-open rate

362 downloads through content syndication

4 MQLs, 2 SAOs, and $3.2 million in associated pipeline

#21 – Anthem Blue Cross and Blue Shield Project: Anthem Blue Cross and Blue Shield collaborated with Skyword to revamp an existing piece of content, titled: The Benefits Guide. In response to new audience needs, Anthem pivoted the asset away from the Affordable Care Act (ACA) focus and replaced it with a newsroom that conveyed news and decisions relevant for plan holders.

Results:

103% increase in page views and 102% increase in search views from Q2 to Q3 in 2017

798,000 total page views from 2016 to 2017

#22 – SAP Project: SAP launched its #LifeAt video campaign to highlight their many innovators, game-changers, and true entrepreneurs, but SAP also sought to humanize the brand for its target audience. The SAP team partnered with the video marketing agency Aftermarq to produce video stories of SAP SMB clients of varying lengths.

Results:

4.5 million impressions

31% view-through rate for 5:00 videos

21% view-through rate for 1:00 videos

#23 – LinkedIn Project: LinkedIn’s Live with Marketers campaign is a live talk show by marketers for marketers, designed to resolve pain points around top-of-mind topics such as marketing attribution, ROI optimization, and driving business impact on social media.

Results:

12,000 registrants

5,000 live attendees

Increased projected revenue from deals closed through this series versus traditional webcasts

#24 – MATRIXX Software Project: MATRIXX Software designed its 150 Points of Opportunity campaign to differentiate their content from that of their competitors, while also showcasing how their product delivers value to customers. The campaign featured a 44-page eBook and five standalone videos.

Results:

77% return rate to the MATRIXX website

43% increase in average session duration

25% growth in C-suite interaction and target account engagement rate

#25 – Tempur Sealy Hospitality Project: Tempur Sealy Hospitality was looking for a way to present their high-quality mattresses to B2B buyers in the hospitality industry without having to lug around a physical sample. The company worked with The Mx Group to create an interactive mattress cutaway tool that allowed sales reps to digitally present and sell various mattresses to hospitality customers online and at industry trade shows.

Results: Achieved a 90% adoption rate with the sales force

#26 – LookBookHQ Project: In an effort to re-engage lost opportunities and give the sales team more prospects that were more likely to convert, LookBookHQ created their Caveman campaign. The campaign consisted of an interactive digital experience built on the LookBookHQ platform, a direct mail component, and follow-up email outreach from sales.

Results:

Booked 300 meetings

Generated more than 50 new opportunities

Saw a 56% overall conversion rate, up 27% from the previous year

#27 – ChannelAdvisor Project: ChannelAdvisor decided to create two unique ABM campaigns that targeted strategic accounts via direct mail. The two campaigns provided over 250 prospects with pre-loaded Amazon devices, featuring ChannelAdvisor skills and apps that educated prospects on e-commerce strategies that were relevant to them.

Results:

Achieved an ROI of 130%

39% of generated opportunities were net-new

#28 – Trapeze Group Project: Trapeze Group kicked off an ABM pilot with the objective to identify top accounts with which to deepen engagements and create personalized one-to-one messaging and campaigns — ultimately influencing closed-won opportunities. The ABM pilot has since been rolled out to 60 target accounts.

Results:

111% increase in session duration

100% response rate to the direct mail component

#29 – Harland Clarke Project: To drive awareness for the company’s new product, GRC Spotlight, Harland Clarke created the “Keeping Up with Kevin” campaign. The star and subject matter expert for the campaign, Kevin Malicki, participated in video blogs that were shared over social media — primarily LinkedIn — to help deliver tips and real-world scenarios in the GRC space.

Results:

33,000 LinkedIn impressions

Increased Malicki’s LinkedIn connections by 22%

Increased Malicki’s LinkedIn profile views by 110%

#30 – Ipswitch Project: Ipswitch created the “Defrag This” podcast and blog to help provide a trusted knowledge base for IT professionals that offers audience-centric content via social channels.

Results:

Nearly 200% growth in blog subscribers

174% increase in monthly visitors to the blog

133% increase in organic traffic to the blog

#31 – Radius Project: Radius’ Revenue Ops campaign was designed to help educate prospects in marketing and sales operations on how their role in B2B business is evolving — from simple execution to providing data and insights to help drive revenue. The campaign was fueled by an eBook that Radius co-created with companies such as Heinz Marketing, Engagio, Forrester, and more.

Results:

500 eBook downloads in the first two days

Engaged more than 300 top-tier accounts

Influenced more than $5 million in pipeline

#32 – Emma Project: Emma wanted to learn what makes today’s marketers tick, as well as promote collaboration and learning within the community. The company surveyed roughly 200 marketers and interviewed more than 25 industry experts to gauge the goals, concerns, and pressures facing marketers, then compiled the data into its first Email Marketing Industry Report.

Results:

Over 41,000 unique views

Contributed to 37% of the company’s content downloads

Top Takeaways for B2B Content Marketers

Themes of success from this collection of B2B content marketing examples include: data informed personas, personalization, interactive content, integrated content, thought leadership and influence. Of particular note was the use of live video by LinkedIn Marketing Solutions.

As interactive content has become a more common feature in award-winning B2B content in 2018, I think video will take that spot in 2019.

There’s a lot to learn from with award winning content marketing programs and I congratulate all the B2B brands that brought him Finny’s this year. The awards give recognition to great work and they also give us a look inside what’s really working in the industry.

Have you noticed a B2B content marketing campaign this year that was remarkable? If so, please share in the comments why you thought it was special.

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The post 32 B2B Content Marketing Case Studies for 2018 appeared first on Online Marketing Blog – TopRank®.

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The post 32 B2B Content Marketing Case Studies for 2018 appeared first on Unix Commerce.

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[samuelpboswell]

32 B2B Content Marketing Case Studies for 2018

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards.

This year the award in question went to our client Cherwell Software. Thanks to amazing work by Alison Munn and the Cherwell Software team (pictured above), as well as our team at TopRank Marketing, their integrated influencer content program drove 22% of all new sales pipeline revenue in 2017.

But this post isn’t about just one B2B content marketing story. It’s about 32 stories from an impressive collection of B2B brands. These award winners are case studies for content marketing that we can all learn from. A BIG THANKS goes to the team at B2B Marketing Exchange for sharing raw case study data and both Anne Leuman and Lane Ellis from my team at TopRank Marketing for their collaboration on word-smithing the content and capturing the images of this post.

Check out the case studies below covering a range of categories including:

Measurable ROI, Nurture Campaign

Multi-Touch Campaign

Account-Based Marketing Campaign

Sales Enablement Campaign

Buyer-Focused Content, Bundled Content

Influencer Content

Interactive Content

Short-Form Content

Video Content

Research-Based Content

Agency Partnership

Social Amplification

32 B2B Marketing Case Studies Featuring Killer Content and Performance Results

#1 – Ciox Health Project: Ciox Health partnered with Content4Demand to uncover new growth opportunities with target audiences (e.g. law firms). After creating detailed personas, they developed highly tailored content messaging for all stages of the buyer’s journey. The final campaign featured an infographic, interactive quizzes, interactive listicles, checklists, Q&A sessions, and mixed media video.

Results:

Reached 1,884 potential prospects

42.8% open rate

14.5% CTR

#2 – Equifax Project: Equifax developed a multi-touch campaign consisting of more than seven touch points, including emails, social posts, blogs, webinars, and promotional emails. Quarterly webinars were the centerpiece of the campaign, allowing Equifax to capitalize on existing economic trends and CreditTrends reporting that were relevant to their target audience.

Results:

Increased webinar registrations by over 200%

Nearly doubled webinar attendees

#3 – The Kount Project: The Kount team, a provider of award-winning anti-fraud technology, created the Fraud360 worldwide tours, regular webinars, and video ads, which were designed to provide market-specific content and tailored insights that focused on specific trends and industries.

Results:

Average of 450 registered webinar attendees per session

Thousands of views on video ads

Reached thousands of professionals in target regions, including Asia, Australia, and EMEA

#4 – Xactly Project: In order to prove its knowledge of buyer pain points and the effectiveness of its solutions, Xactly rolled out the Power of X campaign. Using customer testimonials and product demos, Xactly strived to nurture existing relationships and drive demand through an integrated, buyer-focused campaign across all segments, featuring a landing page hub, social promotion, direct mail, customer videos, and webinars.

Results:  280 leads generated

#5 – SAP Ariba Project: SAP Ariba wanted to create a complete lifecycle nurture program for each of its targeted personas: Procurement, Supply Chain, Finance, and IT. Working with DemandGen, SAP Ariba mapped all 80 emails appropriately and used non-promotional language to emphasize their “thought leadership” content.

Results:  454% higher open rate

#6 – ADP Project: To identify potential buyers and convert readers into sales opportunities, ADP developed a flagship Research Nurture Program. The program leverages website analytics, marketing automation, and scoring to identify key buyer personas, customize content, and send nurture emails for longer-term engagement.

Results:

Generated thousands of influenced sales opportunities Millions of dollars forecasted in total opportunity pipeline

#7 – Bottomline Technologies Project: Bottomline Technologies breathed new life into its quarterly awareness email campaigns by introducing themes that aligned with pop culture events. By making subtle tweaks, the company was also able to create relevant messaging for different lines of business (e.g. strategic finance, controller, accounts payable), including infographics, white papers, and checklists.

Results:

1,000 infographic downloads within 24 hours

62% of downloads were net-new contacts

#8 – Veracode Project: Veracode created the Application Security Program Journey multi-touch campaign to drive awareness and generate demand for application security. The integrated, multi-touch campaign consisted of various content mapped against the buyer’s journey, as well as multiple inbound and outbound promotional tactics.

Results:

4,000 inquiries

479 opportunities

241 wins

#9 – Optum Project: To promote the launch of its new brand, OptumIQ, Optum created Data In Focus, an event to attract decision makers and influencers in person and via a livestream. Over a six-week period leading up to the event, the company unveiled key event details via an integrated campaign utilizing email, paid and organic social, digital advertising, retargeting ads, direct mail, and more.

Results:

5,022 external registrations

Exceeded registration-to-attendee conversion rate goal by 33%

13.6 million impressions

886 marketing contacts

#10 – Broadridge Project: With a sales cycle that can be quite lengthy, Broadridge sought to create a campaign that would steadily educate target buyers — finance executives and operations/IT leaders — on their value proposition. The full-funnel campaign included interactive infographics, eBooks, executive briefs, and Q&A’s that addressed buyer pain points. Broadridge paired this campaign with an internal guide to educate sales on the campaign goals, individual assets, and follow-up conversation starters to ensure quality interactions with buyers.

Results:

2,133 MQLs

6,995 content downloads

#11 – Grant Thornton Project: The Growth and Future of Industry campaign from Grant Thornton was created to help business leaders understand ways to accelerate growth and manage disruption. With over 60 pieces of content and an extensive social media campaign, it is the single biggest research program and thought leadership campaign the company has ever undertaken. Grant Thornton also leveraged paid media — a first for the company — to improve campaign reach and visibility among clients and prospects.

Results:

Exceeded reach goal by 4x

Exceeded conversion rate goal by 7.5x

Industry-specific reach and conversion goals were also exceeded

#12 – OpenText Project: The OpenText Digital Disruption thought leadership campaign was launched to engage enterprise executives in a fun and engaging way as they strive to understand and embrace digital disruption. The campaign used a re-designed microsite to house a variety of assets with a fun superpower theme, allowing visitors to easily consume content — even binge it all in a single sitting.

Results:

9:12 average session duration

Increased social traffic to the microsite by 1,062%

#13 – Cherwell Software  Project: Cherwell Software partnered with TopRank Marketing to develop a comprehensive influencer program for the IT service management industry. A 24-page eBook called IT Service Management 2020, kicked off the campaign, featuring influencer opinions about the future of the ITSM industry. To generate pre-launch interest, Cherwell produced and promoted several blog posts, an infographic, and co-hosted a webinar with the influencers.

Results:

100% share rate with influencers

240% greater download rate than the average gated asset

29% increase in web traffic to Cherwell.com from social

Leads from the campaign contributed to 22% of the revenue pipeline for 2017

#14 – Paycom Project: Paycom collaborated with best-selling author, keynote speaker and futurist Jacob Morgan on a series of content to give HR professionals a closer look into why employee engagement scores are at an all-time low despite increased employer investment. The campaign featured a two-part podcast, a webinar, and a series of thought leadership blog articles — all featuring Morgan.

Results: 255 live attendees, 30 of which signed up for a Paycom consultation 1,172 podcast downloads 494 podcast page views 1,410 blog post page views

#15 – Blackbaud Project: To differentiate the company’s two fundraising solutions, Blackbaud launched their Choose Your Solution campaign. The campaign featured an interactive quiz to help arts and cultural organizations identify the right fundraising solution based on their needs, and to help qualify leads faster and bypass repetitive introductory questions asked by sales reps.

Results:

36 influenced opportunities that resulted in $34,000 in pipeline

42% MQL-to-opportunity conversion rate

#16 – Uberflip Project: Uberflip created an interactive marketing maturity assessment and companion eBook that asked marketers to take a hard look and identify where they stand in their marketing path. The assessment enabled Uberflip to provide their sales team with better MQLs and gain more information about existing accounts.

Results:

907,843 impressions and 1,297 clicks on social media in just three months

38% question completion rate

64% average lead submission rate

#17 – Siemens PLM Software Project: To educate customers and prospects on digital twins and digital threads, Siemens PLM Software created a thought leadership initiative. This initiative included creating a series of blog posts answering common buyer questions on digital twins and threads.

Results:

3,800 page views across articles

Ranking No. 2 on google for “value of the digital twin” and No. 14 for “digital twin technology”

#18 – CAS Project: In order to help scientists and research leaders at research and development organizations define important problems and highlight the opportunities additional time could give them, CAS, a division of the American Chemical Society, developed the Where Does Your Time Go? infographic.

Results:

Generated 489 leads

20,400 views

#19 – Oracle Project: Oracle developed The Modern Finance Leader blog series to establish itself as a leader in the world of finance. The blog targets finance executives across North America, EMEA, and APAC and provides content designed to educate and inform the audience on the latest trends and topics in finance.

Results:

330 posts published

90,000 unique visits

500,000 page views

63% increase in web traffic quarter over quarter

#20 – Bottomline Technologies Project: Bottomline Technologies partnered Content4Demand to develop an interactive eBook designed to showcase how three organizations — from manufacturing, healthcare, and property management industries — used their Paymode-X network to elevate efficiency and improve their bottom line.

Results:

54.3% email open rate, 39.8% CTR, 73.4% click-to-open rate

362 downloads through content syndication

4 MQLs, 2 SAOs, and $3.2 million in associated pipeline

#21 – Anthem Blue Cross and Blue Shield Project: Anthem Blue Cross and Blue Shield collaborated with Skyword to revamp an existing piece of content, titled: The Benefits Guide. In response to new audience needs, Anthem pivoted the asset away from the Affordable Care Act (ACA) focus and replaced it with a newsroom that conveyed news and decisions relevant for plan holders.

Results:

103% increase in page views and 102% increase in search views from Q2 to Q3 in 2017

798,000 total page views from 2016 to 2017

#22 – SAP Project: SAP launched its #LifeAt video campaign to highlight their many innovators, game-changers, and true entrepreneurs, but SAP also sought to humanize the brand for its target audience. The SAP team partnered with the video marketing agency Aftermarq to produce video stories of SAP SMB clients of varying lengths.

Results:

4.5 million impressions

31% view-through rate for 5:00 videos

21% view-through rate for 1:00 videos

#23 – LinkedIn Project: LinkedIn’s Live with Marketers campaign is a live talk show by marketers for marketers, designed to resolve pain points around top-of-mind topics such as marketing attribution, ROI optimization, and driving business impact on social media.

Results:

12,000 registrants

5,000 live attendees

Increased projected revenue from deals closed through this series versus traditional webcasts

#24 – MATRIXX Software Project: MATRIXX Software designed its 150 Points of Opportunity campaign to differentiate their content from that of their competitors, while also showcasing how their product delivers value to customers. The campaign featured a 44-page eBook and five standalone videos.

Results:

77% return rate to the MATRIXX website

43% increase in average session duration

25% growth in C-suite interaction and target account engagement rate

#25 – Tempur Sealy Hospitality Project: Tempur Sealy Hospitality was looking for a way to present their high-quality mattresses to B2B buyers in the hospitality industry without having to lug around a physical sample. The company worked with The Mx Group to create an interactive mattress cutaway tool that allowed sales reps to digitally present and sell various mattresses to hospitality customers online and at industry trade shows.

Results: Achieved a 90% adoption rate with the sales force

#26 – LookBookHQ Project: In an effort to re-engage lost opportunities and give the sales team more prospects that were more likely to convert, LookBookHQ created their Caveman campaign. The campaign consisted of an interactive digital experience built on the LookBookHQ platform, a direct mail component, and follow-up email outreach from sales.

Results:

Booked 300 meetings

Generated more than 50 new opportunities

Saw a 56% overall conversion rate, up 27% from the previous year

#27 – ChannelAdvisor Project: ChannelAdvisor decided to create two unique ABM campaigns that targeted strategic accounts via direct mail. The two campaigns provided over 250 prospects with pre-loaded Amazon devices, featuring ChannelAdvisor skills and apps that educated prospects on e-commerce strategies that were relevant to them.

Results:

Achieved an ROI of 130%

39% of generated opportunities were net-new

#28 – Trapeze Group Project: Trapeze Group kicked off an ABM pilot with the objective to identify top accounts with which to deepen engagements and create personalized one-to-one messaging and campaigns — ultimately influencing closed-won opportunities. The ABM pilot has since been rolled out to 60 target accounts.

Results:

111% increase in session duration

100% response rate to the direct mail component

#29 – Harland Clarke Project: To drive awareness for the company’s new product, GRC Spotlight, Harland Clarke created the “Keeping Up with Kevin” campaign. The star and subject matter expert for the campaign, Kevin Malicki, participated in video blogs that were shared over social media — primarily LinkedIn — to help deliver tips and real-world scenarios in the GRC space.

Results:

33,000 LinkedIn impressions

Increased Malicki’s LinkedIn connections by 22%

Increased Malicki’s LinkedIn profile views by 110%

#30 – Ipswitch Project: Ipswitch created the “Defrag This” podcast and blog to help provide a trusted knowledge base for IT professionals that offers audience-centric content via social channels.

Results:

Nearly 200% growth in blog subscribers

174% increase in monthly visitors to the blog

133% increase in organic traffic to the blog

#31 – Radius Project: Radius’ Revenue Ops campaign was designed to help educate prospects in marketing and sales operations on how their role in B2B business is evolving — from simple execution to providing data and insights to help drive revenue. The campaign was fueled by an eBook that Radius co-created with companies such as Heinz Marketing, Engagio, Forrester, and more.

Results:

500 eBook downloads in the first two days

Engaged more than 300 top-tier accounts

Influenced more than $5 million in pipeline

#32 – Emma Project: Emma wanted to learn what makes today’s marketers tick, as well as promote collaboration and learning within the community. The company surveyed roughly 200 marketers and interviewed more than 25 industry experts to gauge the goals, concerns, and pressures facing marketers, then compiled the data into its first Email Marketing Industry Report.

Results:

Over 41,000 unique views

Contributed to 37% of the company’s content downloads

Top Takeaways for B2B Content Marketers

Themes of success from this collection of B2B content marketing examples include: data informed personas, personalization, interactive content, integrated content, thought leadership and influence. Of particular note was the use of live video by LinkedIn Marketing Solutions.

As interactive content has become a more common feature in award-winning B2B content in 2018, I think video will take that spot in 2019.

There’s a lot to learn from with award winning content marketing programs and I congratulate all the B2B brands that brought him Finny’s this year. The awards give recognition to great work and they also give us a look inside what’s really working in the industry.

Have you noticed a B2B content marketing campaign this year that was remarkable? If so, please share in the comments why you thought it was special.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2018. | 32 B2B Content Marketing Case Studies for 2018 | http://www.toprankblog.com

The post 32 B2B Content Marketing Case Studies for 2018 appeared first on Online Marketing Blog - TopRank®.

from The SEO Advantages http://www.toprankblog.com/2018/05/b2b-content-marketing-case-studies-2018/

[befoundonlinemarketing]

32 B2B Content Marketing Case Studies for 2018

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards.

This year the award in question went to our client Cherwell Software. Thanks to amazing work by Alison Munn and the Cherwell Software team (pictured above), as well as our team at TopRank Marketing, their integrated influencer content program drove 22% of all new sales pipeline revenue in 2017.

But this post isn’t about just one B2B content marketing story. It’s about 32 stories from an impressive collection of B2B brands. These award winners are case studies for content marketing that we can all learn from. A BIG THANKS goes to the team at B2B Marketing Exchange for sharing raw case study data and both Anne Leuman and Lane Ellis from my team at TopRank Marketing for their collaboration on word-smithing the content and capturing the images of this post.

Check out the case studies below covering a range of categories including:

Measurable ROI, Nurture Campaign

Multi-Touch Campaign

Account-Based Marketing Campaign

Sales Enablement Campaign

Buyer-Focused Content, Bundled Content

Influencer Content

Interactive Content

Short-Form Content

Video Content

Research-Based Content

Agency Partnership

Social Amplification

32 B2B Marketing Case Studies Featuring Killer Content and Performance Results

#1 – Ciox Health Project: Ciox Health partnered with Content4Demand to uncover new growth opportunities with target audiences (e.g. law firms). After creating detailed personas, they developed highly tailored content messaging for all stages of the buyer’s journey. The final campaign featured an infographic, interactive quizzes, interactive listicles, checklists, Q&A sessions, and mixed media video.

Results:

Reached 1,884 potential prospects

42.8% open rate

14.5% CTR

#2 – Equifax Project: Equifax developed a multi-touch campaign consisting of more than seven touch points, including emails, social posts, blogs, webinars, and promotional emails. Quarterly webinars were the centerpiece of the campaign, allowing Equifax to capitalize on existing economic trends and CreditTrends reporting that were relevant to their target audience.

Results:

Increased webinar registrations by over 200%

Nearly doubled webinar attendees

#3 – The Kount Project: The Kount team, a provider of award-winning anti-fraud technology, created the Fraud360 worldwide tours, regular webinars, and video ads, which were designed to provide market-specific content and tailored insights that focused on specific trends and industries.

Results:

Average of 450 registered webinar attendees per session

Thousands of views on video ads

Reached thousands of professionals in target regions, including Asia, Australia, and EMEA

#4 – Xactly Project: In order to prove its knowledge of buyer pain points and the effectiveness of its solutions, Xactly rolled out the Power of X campaign. Using customer testimonials and product demos, Xactly strived to nurture existing relationships and drive demand through an integrated, buyer-focused campaign across all segments, featuring a landing page hub, social promotion, direct mail, customer videos, and webinars.

Results:  280 leads generated

#5 – SAP Ariba Project: SAP Ariba wanted to create a complete lifecycle nurture program for each of its targeted personas: Procurement, Supply Chain, Finance, and IT. Working with DemandGen, SAP Ariba mapped all 80 emails appropriately and used non-promotional language to emphasize their “thought leadership” content.

Results:  454% higher open rate

#6 – ADP Project: To identify potential buyers and convert readers into sales opportunities, ADP developed a flagship Research Nurture Program. The program leverages website analytics, marketing automation, and scoring to identify key buyer personas, customize content, and send nurture emails for longer-term engagement.

Results:

Generated thousands of influenced sales opportunities Millions of dollars forecasted in total opportunity pipeline

#7 – Bottomline Technologies Project: Bottomline Technologies breathed new life into its quarterly awareness email campaigns by introducing themes that aligned with pop culture events. By making subtle tweaks, the company was also able to create relevant messaging for different lines of business (e.g. strategic finance, controller, accounts payable), including infographics, white papers, and checklists.

Results:

1,000 infographic downloads within 24 hours

62% of downloads were net-new contacts

#8 – Veracode Project: Veracode created the Application Security Program Journey multi-touch campaign to drive awareness and generate demand for application security. The integrated, multi-touch campaign consisted of various content mapped against the buyer’s journey, as well as multiple inbound and outbound promotional tactics.

Results:

4,000 inquiries

479 opportunities

241 wins

#9 – Optum Project: To promote the launch of its new brand, OptumIQ, Optum created Data In Focus, an event to attract decision makers and influencers in person and via a livestream. Over a six-week period leading up to the event, the company unveiled key event details via an integrated campaign utilizing email, paid and organic social, digital advertising, retargeting ads, direct mail, and more.

Results:

5,022 external registrations

Exceeded registration-to-attendee conversion rate goal by 33%

13.6 million impressions

886 marketing contacts

#10 – Broadridge Project: With a sales cycle that can be quite lengthy, Broadridge sought to create a campaign that would steadily educate target buyers — finance executives and operations/IT leaders — on their value proposition. The full-funnel campaign included interactive infographics, eBooks, executive briefs, and Q&A’s that addressed buyer pain points. Broadridge paired this campaign with an internal guide to educate sales on the campaign goals, individual assets, and follow-up conversation starters to ensure quality interactions with buyers.

Results:

2,133 MQLs

6,995 content downloads

#11 – Grant Thornton Project: The Growth and Future of Industry campaign from Grant Thornton was created to help business leaders understand ways to accelerate growth and manage disruption. With over 60 pieces of content and an extensive social media campaign, it is the single biggest research program and thought leadership campaign the company has ever undertaken. Grant Thornton also leveraged paid media — a first for the company — to improve campaign reach and visibility among clients and prospects.

Results:

Exceeded reach goal by 4x

Exceeded conversion rate goal by 7.5x

Industry-specific reach and conversion goals were also exceeded

#12 – OpenText Project: The OpenText Digital Disruption thought leadership campaign was launched to engage enterprise executives in a fun and engaging way as they strive to understand and embrace digital disruption. The campaign used a re-designed microsite to house a variety of assets with a fun superpower theme, allowing visitors to easily consume content — even binge it all in a single sitting.

Results:

9:12 average session duration

Increased social traffic to the microsite by 1,062%

#13 – Cherwell Software  Project: Cherwell Software partnered with TopRank Marketing to develop a comprehensive influencer program for the IT service management industry. A 24-page eBook called IT Service Management 2020, kicked off the campaign, featuring influencer opinions about the future of the ITSM industry. To generate pre-launch interest, Cherwell produced and promoted several blog posts, an infographic, and co-hosted a webinar with the influencers.

Results:

100% share rate with influencers

240% greater download rate than the average gated asset

29% increase in web traffic to Cherwell.com from social

Leads from the campaign contributed to 22% of the revenue pipeline for 2017

#14 – Paycom Project: Paycom collaborated with best-selling author, keynote speaker and futurist Jacob Morgan on a series of content to give HR professionals a closer look into why employee engagement scores are at an all-time low despite increased employer investment. The campaign featured a two-part podcast, a webinar, and a series of thought leadership blog articles — all featuring Morgan.

Results: 255 live attendees, 30 of which signed up for a Paycom consultation 1,172 podcast downloads 494 podcast page views 1,410 blog post page views

#15 – Blackbaud Project: To differentiate the company’s two fundraising solutions, Blackbaud launched their Choose Your Solution campaign. The campaign featured an interactive quiz to help arts and cultural organizations identify the right fundraising solution based on their needs, and to help qualify leads faster and bypass repetitive introductory questions asked by sales reps.

Results:

36 influenced opportunities that resulted in $34,000 in pipeline

42% MQL-to-opportunity conversion rate

#16 – Uberflip Project: Uberflip created an interactive marketing maturity assessment and companion eBook that asked marketers to take a hard look and identify where they stand in their marketing path. The assessment enabled Uberflip to provide their sales team with better MQLs and gain more information about existing accounts.

Results:

907,843 impressions and 1,297 clicks on social media in just three months

38% question completion rate

64% average lead submission rate

#17 – Siemens PLM Software Project: To educate customers and prospects on digital twins and digital threads, Siemens PLM Software created a thought leadership initiative. This initiative included creating a series of blog posts answering common buyer questions on digital twins and threads.

Results:

3,800 page views across articles

Ranking No. 2 on google for “value of the digital twin” and No. 14 for “digital twin technology”

#18 – CAS Project: In order to help scientists and research leaders at research and development organizations define important problems and highlight the opportunities additional time could give them, CAS, a division of the American Chemical Society, developed the Where Does Your Time Go? infographic.

Results:

Generated 489 leads

20,400 views

#19 – Oracle Project: Oracle developed The Modern Finance Leader blog series to establish itself as a leader in the world of finance. The blog targets finance executives across North America, EMEA, and APAC and provides content designed to educate and inform the audience on the latest trends and topics in finance.

Results:

330 posts published

90,000 unique visits

500,000 page views

63% increase in web traffic quarter over quarter

#20 – Bottomline Technologies Project: Bottomline Technologies partnered Content4Demand to develop an interactive eBook designed to showcase how three organizations — from manufacturing, healthcare, and property management industries — used their Paymode-X network to elevate efficiency and improve their bottom line.

Results:

54.3% email open rate, 39.8% CTR, 73.4% click-to-open rate

362 downloads through content syndication

4 MQLs, 2 SAOs, and $3.2 million in associated pipeline

#21 – Anthem Blue Cross and Blue Shield Project: Anthem Blue Cross and Blue Shield collaborated with Skyword to revamp an existing piece of content, titled: The Benefits Guide. In response to new audience needs, Anthem pivoted the asset away from the Affordable Care Act (ACA) focus and replaced it with a newsroom that conveyed news and decisions relevant for plan holders.

Results:

103% increase in page views and 102% increase in search views from Q2 to Q3 in 2017

798,000 total page views from 2016 to 2017

#22 – SAP Project: SAP launched its #LifeAt video campaign to highlight their many innovators, game-changers, and true entrepreneurs, but SAP also sought to humanize the brand for its target audience. The SAP team partnered with the video marketing agency Aftermarq to produce video stories of SAP SMB clients of varying lengths.

Results:

4.5 million impressions

31% view-through rate for 5:00 videos

21% view-through rate for 1:00 videos

#23 – LinkedIn Project: LinkedIn’s Live with Marketers campaign is a live talk show by marketers for marketers, designed to resolve pain points around top-of-mind topics such as marketing attribution, ROI optimization, and driving business impact on social media.

Results:

12,000 registrants

5,000 live attendees

Increased projected revenue from deals closed through this series versus traditional webcasts

#24 – MATRIXX Software Project: MATRIXX Software designed its 150 Points of Opportunity campaign to differentiate their content from that of their competitors, while also showcasing how their product delivers value to customers. The campaign featured a 44-page eBook and five standalone videos.

Results:

77% return rate to the MATRIXX website

43% increase in average session duration

25% growth in C-suite interaction and target account engagement rate

#25 – Tempur Sealy Hospitality Project: Tempur Sealy Hospitality was looking for a way to present their high-quality mattresses to B2B buyers in the hospitality industry without having to lug around a physical sample. The company worked with The Mx Group to create an interactive mattress cutaway tool that allowed sales reps to digitally present and sell various mattresses to hospitality customers online and at industry trade shows.

Results: Achieved a 90% adoption rate with the sales force

#26 – LookBookHQ Project: In an effort to re-engage lost opportunities and give the sales team more prospects that were more likely to convert, LookBookHQ created their Caveman campaign. The campaign consisted of an interactive digital experience built on the LookBookHQ platform, a direct mail component, and follow-up email outreach from sales.

Results:

Booked 300 meetings

Generated more than 50 new opportunities

Saw a 56% overall conversion rate, up 27% from the previous year

#27 – ChannelAdvisor Project: ChannelAdvisor decided to create two unique ABM campaigns that targeted strategic accounts via direct mail. The two campaigns provided over 250 prospects with pre-loaded Amazon devices, featuring ChannelAdvisor skills and apps that educated prospects on e-commerce strategies that were relevant to them.

Results:

Achieved an ROI of 130%

39% of generated opportunities were net-new

#28 – Trapeze Group Project: Trapeze Group kicked off an ABM pilot with the objective to identify top accounts with which to deepen engagements and create personalized one-to-one messaging and campaigns — ultimately influencing closed-won opportunities. The ABM pilot has since been rolled out to 60 target accounts.

Results:

111% increase in session duration

100% response rate to the direct mail component

#29 – Harland Clarke Project: To drive awareness for the company’s new product, GRC Spotlight, Harland Clarke created the “Keeping Up with Kevin” campaign. The star and subject matter expert for the campaign, Kevin Malicki, participated in video blogs that were shared over social media — primarily LinkedIn — to help deliver tips and real-world scenarios in the GRC space.

Results:

33,000 LinkedIn impressions

Increased Malicki’s LinkedIn connections by 22%

Increased Malicki’s LinkedIn profile views by 110%

#30 – Ipswitch Project: Ipswitch created the “Defrag This” podcast and blog to help provide a trusted knowledge base for IT professionals that offers audience-centric content via social channels.

Results:

Nearly 200% growth in blog subscribers

174% increase in monthly visitors to the blog

133% increase in organic traffic to the blog

#31 – Radius Project: Radius’ Revenue Ops campaign was designed to help educate prospects in marketing and sales operations on how their role in B2B business is evolving — from simple execution to providing data and insights to help drive revenue. The campaign was fueled by an eBook that Radius co-created with companies such as Heinz Marketing, Engagio, Forrester, and more.

Results:

500 eBook downloads in the first two days

Engaged more than 300 top-tier accounts

Influenced more than $5 million in pipeline

#32 – Emma Project: Emma wanted to learn what makes today’s marketers tick, as well as promote collaboration and learning within the community. The company surveyed roughly 200 marketers and interviewed more than 25 industry experts to gauge the goals, concerns, and pressures facing marketers, then compiled the data into its first Email Marketing Industry Report.

Results:

Over 41,000 unique views

Contributed to 37% of the company’s content downloads

Top Takeaways for B2B Content Marketers

Themes of success from this collection of B2B content marketing examples include: data informed personas, personalization, interactive content, integrated content, thought leadership and influence. Of particular note was the use of live video by LinkedIn Marketing Solutions.

As interactive content has become a more common feature in award-winning B2B content in 2018, I think video will take that spot in 2019.

There’s a lot to learn from with award winning content marketing programs and I congratulate all the B2B brands that brought him Finny’s this year. The awards give recognition to great work and they also give us a look inside what’s really working in the industry.

Have you noticed a B2B content marketing campaign this year that was remarkable? If so, please share in the comments why you thought it was special.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2018. | 32 B2B Content Marketing Case Studies for 2018 | https://ift.tt/faSbAI

The post 32 B2B Content Marketing Case Studies for 2018 appeared first on Online Marketing Blog - TopRank®.

32 B2B Content Marketing Case Studies for 2018 posted first on http://www.toprankblog.com/

[massivetechnologysolutions]

SAP PLM

How can you master the SAP module - SAP PLM 

Course Overivew

SAP PLM (Product Lifecycle Management)course provides a step by step process of learning. Product lifecycle represents the business strategy that is used to manage the product lifecycle from the start to the end. SAP PLM is used for all processes that are related to product right from the first stage of product idea, then continuing with the manufacturing and then with the servicing. Through this course you will understand the benefits of SAP PLMand also understand the way this module impacts the product management within the organization.If you are unaware or weak of this latest technology, then it is time to upgrade yourself to the next level by joining this course.The training participant will get the complete knowledge of the tool.  Course features:

Course taken by trainers who are certified in the area

Instructor led training

Real world examples that is relevant to the concepts

Online help and video to understand the concepts easily

So what is SAP PLM? Let us see what exactly is SAP PLM?

What is SAP PLM?

The main components of a product lifecycle management are product, data, process and people. The data is a wide term that represents project data, design data, engineering data, manufacturing data, sales data, service data etc. SAP PLM will enable the entire network within the organization to operate as a single entity in order to design, build and support the product.

SAP PLM deals with activities like strategy, planning, manage innovate ideas, create new products, manage overall portfolio of the product, handle the lifecycle of the product and so on.

Learning outcomes of the course:

Understand the basic concepts of SAP

Explain the business process in product life cycle

Apply the SAP PLM tool for the product life cycle

Working of SAP PLM module

Integration with other modules

Having a SAPPLM certification will enrich your technology knowledge and place you better in the market front, as you will be in a position to understand all the components of SAP PLM that is used for the managing the product life cyclewithin the organization. Being certified in SAP PLMalso ensures that you are enriched with the necessary knowledge in the area of SAP PLMapplication development.

So, having known something about SAP PLM training, where can you learn this course?Enroll for the course with Massive Technologies Solutions.

For more details visit the website http://massivetech.in/

Register for the course and get certified for SAP PLM. 

[prozesa]

proZesa: un blog por Víctor González Couso

Nuevo artículo publicado en http://www.prozesa.com/2017/07/26/prozesa-un-blog-por-victor-gonzalez-couso/

proZesa: un blog por Víctor González Couso

  Hace ya un par de años inicié proZesa con el objetivo de dar a conocer las noticias de actualidad en Tecnología y Ciencia junto a otras que hiciesen un blog algo entretenido. Muchos habéis mostrado curiosidad por saber quién está detrás de proZesa y espero que este artículo sirva para presentarme a todos los interesados a los que les doy las gracias por su seguimiento e interés.

Este soy yo:

Me llamo Víctor González Couso y nací en Barcelona (España) el 29 de Enero de 1971. Actualmente resido en el municipio de Culleredo en la Coruña (España) Estudié informática en la Universidad de La Coruña Tengo una dilatada experiencia de más de 20 años en el empresas de informática y telecomunicaciones donde ejercí como CTO entre otros puestos. Para temas profesionales puedes usar este formulario para ponerte en contacto conmigo También puedes conocerme mejor a través de las Redes Sociales:

Linkedin

Facebook

Twitter

Instagram

Google+

Pinterest

  ¿Como soy?

Soy una persona optimista y disciplinada a la que le gusta el trato personal y acostumbrada a la creación y gestión de equipos humanos. Mi actitud en el trabajo me ha llevado a mantener siempre una buena relación con todos mis compañeros con el objetivo de favorecer el buen ambiente en el trabajo.

Como profesional me gusta afrontar nuevos retos y me involucro en los proyectos a realizar para su consecución en tiempo y coste. Considero fundamental optimizar y organizar tanto los recursos humanos como materiales disponibles para la mejora de la productividad.

  Conocimientos

Administración del ciclo de vida de productos (PLM, DMS...) Usando Project Server, Sharepoint, Team foundation Server, Git, Subversion

Implantación CMMI nivel 3 con el objetivo de reducir los costes de mantenimiento. Incluye Definición de procesos, auditorias de seguimiento (esfuerzo/plazo) de los elementos implicados, riesgos (planes de contingencia y mitigación), definición y aprobación de planes de proyecto, pruebas unitarias y de conjunto...

Arquitecto Software y Diseño de soluciones adaptadas a las necesidades particulares de cada proyecto

Formaciones: a Jefes de proyecto IT, Consultores, Empresas, Becarios, estudiantes, otros profesionales

IT Recruiter: Selección de profesionales para diferentes puestos de trabajo.

Gestión de equipos de profesionales en proyectos de diversa índole y tamaño.

Consultor IT: Visitas a potenciales clientes para la venta, adaptación o creación de distintas plataformas orientadas a mejorar su ROI. En esta faceta, mi principal objetivo es dejar el producto que el cliente necesita, funcionando de forma correcta para reducir los costes de mantenimiento y a la vez fomentar la publicidad de la empresa mediante el boca a boca.

Programación y BD: Metatrader, Delphi, vb6, VBA, C++, .Net, CMS, php, Javascript, HTML, CSS, SQL-Server, mySQL, PostgreSQL...

Software: Arquitecto software, Business Intelligence, Algoritmos genéticos e inteligencia artificial, Data Mining, Bigdata, KPIs, GIS...

Hardware: Homologación, Configuración, Programación e Instalación de diversos dispositivos destinados al mundo del IoT, m2m (domótica, AVL, robótica, CCTV, Sensorización) de equipos procedentes de distintos proveedores internacionales (Europa, China, Canadá...)

Diseño gráfico: Creación de logotipos, imágenes corporativas, material para programas y webs... 

Web: VPS, Hosting, Housing, campañas de marketing en redes, SEO, SEM, Google Analytics, AdWords, AdSense, Community Manager, Blogger...

  Experiencia

Desde 1994 hasta 1999 como Freelance:

Trabajo realizado en Melide en la provincia de Coruña (España) y compatibilizado con mis estudios de Informática en la Universidad de A Coruña.

Formaciones a profesionales y Pymes.

Consultor IT a profesionales y Pymes

Desarrollo de aplicaciones entre las que destacan: 

Gestión de siniestros para aseguradoras

Control de horarios y turnos personal en empresas.

Gestión integral de los gastos e ingresos en obras (Albaranes, facturación, costes, ingresos...)

Adaptaciones de Office (Excel, Access) usando VBA

…

Diseño gráfico para aplicaciones, trípticos, folletos, carteles...

En 1999 entré a participar en la plantilla de ITC Comunicaciones como Analista Programador en donde desempeñé diferentes tareas:

Desarrollo de una aplicación de control telefónico (ControlTel) para la gestión y control integral de llamadas realizadas mediante centralitas telefónicas (Panasonic, Alcatel…).

Plataforma cliente-servidor (Segmenta) para la gestión de un operador telefónico (less switch carrier). Esta plataforma incluía:

Tarificación de llamadas de más de 10,000 clientes (Residencial, Pymes y grandes cuentas)

Creación e impresión de facturas mensualmente

Módulo para la gestión de clientes, contratos

Remesas para bancos

Gestión de la Morosidad

Módulo de Tele-marketing

Informes y Consultas de diversa índole usando Crystal Reports

…

Desarrollo de una aplicación de Video-Vigilancia (CCTV) y control domótico (luces, alarmas, sensores) a través de Internet.

Dentro de esta compañía también he realizado campañas de marketing mediante la integración de varias Bases de Datos para acciones de captación de clientes mediante envíos masivos.

Formaciones dentro de la empresa, a clientes y otros colectivos

Consultor IT en clientes y consultores

  Desde Febrero de 2004 hasta Octubre de 2015 como CTO en SatData Telecom:

Tareas de I+D+i

Dirigí un equipo interdisciplinar con más de 30 profesionales.

Bajo este puesto se crearon dos plataformas Software para la gestión de flotas (AVL) mediante la instalación de distinto hardware en más de 20.000 vehículos donde se gestionaban: 

Su Posición

Entradas (encendido, luces, sirena, alarmas...)

Salidas (encendido/apagado del motor...)

Recepción a distancia de los datos del Tacógrafo Digital

Recepción a distancia de los datos del Datos del Canbus

Integración con Panel Táctil para funciones de Mensajería, envío y recepción de Formularios, navegación GPS.

Uno de los apartados en los que más nos implicamos fue la adaptación e integración de dichas plataformas con otras (SAP, ERPs, CRMs, PLMs,...) en grandes clientes a nivel nacional e internacional:

Módulo de Tele-marketing

Proveedores de cartografía

Empresas de seguridad

Administración pública

Grandes Flotas de vehículos de transporte y comerciales

Flotas de autobuses

Alquiler de maquinaria

Transporte de Residuos y Materiales peligrosos

Ambulancias

...

Implantación y seguimiento de CMMI nivel 3 para la correcta ejecución de proyectos tanto en esfuerzo como en plazos. Creación de procesos, uso de KPIs, realización de auditorías... para medir la calidad del trabajo realizado, desplazamientos frente al plan de proyecto, seguimiento de riesgos..., formaciones periódicas, control de versiones, documentación de proyectos...

Como director de I+D+i una de mis labores era la creación y seguimiento de equipos de trabajo liderados por un Jefe de Proyecto.

Continua formación, búsqueda y evaluación de Hardware (m2m, IoT) y Software necesario para cubrir las necesidades presentes y futuras de proyectos con el mínimo coste y la máxima calidad.

Visitas como Consultor IT.

Presentaciones de productos y tecnologías a distintos tipos de organizaciones y empresas.

  Desde Octubre de 2015 hasta la actualidad:

Programación de Experts Advisors para Trading usando MT4.

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Formaciones a Pymes y profesionales

Consultor IT a profesionales y Pymes

Creación de webs:

Diseño gráfico

Programación

Promoción web

Desarrollo de varias Intranets para la gestión interna de varias empresas y organismos.

Programación de extensiones para Adobe Illustrator CC destinadas al mundo de la moda.

  Como decía anteriormente muchas gracias a todos vosotros.

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Effectively manage product changes with SAP...

Watch this video and learn how to effectively manage product changes with SAP S/4HANA Change Record by connecting people, processes and products outlining impacts of changes

Effectively manage product changes with SAP...

Effectively manage product changes by connecting people, processes and products outlining impacts of changes. Find out more on our website: sap.com/plm Read more on change management and complying with electronic records and digital signatures in the Life Sciences Industry: https://www.sap.com/documents/2013/12/820acbe7-657d-0010-87a3-c30de2ffd8ff.html Royality Free Music by Bensounds

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32 B2B Content Marketing Case Studies for 2018

One of the great honors of working in the marketing agency world is seeing your work recognized. For me, an even greater honor is seeing the work of our clients and my team recognized and that’s exactly what happened at the 2018 Killer Content Awards.

This year the award in question went to our client Cherwell Software. Thanks to amazing work by Alison Munn and the Cherwell Software team (pictured above), as well as our team at TopRank Marketing, their integrated influencer content program drove 22% of all new sales pipeline revenue in 2017.

But this post isn’t about just one B2B content marketing story. It’s about 32 stories from an impressive collection of B2B brands. These award winners are case studies for content marketing that we can all learn from. A BIG THANKS goes to the team at B2B Marketing Exchange for sharing raw case study data and both Anne Leuman and Lane Ellis from my team at TopRank Marketing for their collaboration on word-smithing the content and capturing the images of this post.

Check out the case studies below covering a range of categories including:

Measurable ROI, Nurture Campaign

Multi-Touch Campaign

Account-Based Marketing Campaign

Sales Enablement Campaign

Buyer-Focused Content, Bundled Content

Influencer Content

Interactive Content

Short-Form Content

Video Content

Research-Based Content

Agency Partnership

Social Amplification

32 B2B Marketing Case Studies Featuring Killer Content and Performance Results

#1 – Ciox Health Project: Ciox Health partnered with Content4Demand to uncover new growth opportunities with target audiences (e.g. law firms). After creating detailed personas, they developed highly tailored content messaging for all stages of the buyer’s journey. The final campaign featured an infographic, interactive quizzes, interactive listicles, checklists, Q&A sessions, and mixed media video.

Results:

Reached 1,884 potential prospects

42.8% open rate

14.5% CTR

#2 – Equifax Project: Equifax developed a multi-touch campaign consisting of more than seven touch points, including emails, social posts, blogs, webinars, and promotional emails. Quarterly webinars were the centerpiece of the campaign, allowing Equifax to capitalize on existing economic trends and CreditTrends reporting that were relevant to their target audience.

Results:

Increased webinar registrations by over 200%

Nearly doubled webinar attendees

#3 – The Kount Project: The Kount team, a provider of award-winning anti-fraud technology, created the Fraud360 worldwide tours, regular webinars, and video ads, which were designed to provide market-specific content and tailored insights that focused on specific trends and industries.

Results:

Average of 450 registered webinar attendees per session

Thousands of views on video ads

Reached thousands of professionals in target regions, including Asia, Australia, and EMEA

#4 – Xactly Project: In order to prove its knowledge of buyer pain points and the effectiveness of its solutions, Xactly rolled out the Power of X campaign. Using customer testimonials and product demos, Xactly strived to nurture existing relationships and drive demand through an integrated, buyer-focused campaign across all segments, featuring a landing page hub, social promotion, direct mail, customer videos, and webinars.

Results:  280 leads generated

#5 – SAP Ariba Project: SAP Ariba wanted to create a complete lifecycle nurture program for each of its targeted personas: Procurement, Supply Chain, Finance, and IT. Working with DemandGen, SAP Ariba mapped all 80 emails appropriately and used non-promotional language to emphasize their “thought leadership” content.

Results:  454% higher open rate

#6 – ADP Project: To identify potential buyers and convert readers into sales opportunities, ADP developed a flagship Research Nurture Program. The program leverages website analytics, marketing automation, and scoring to identify key buyer personas, customize content, and send nurture emails for longer-term engagement.

Results:

Generated thousands of influenced sales opportunities Millions of dollars forecasted in total opportunity pipeline

#7 – Bottomline Technologies Project: Bottomline Technologies breathed new life into its quarterly awareness email campaigns by introducing themes that aligned with pop culture events. By making subtle tweaks, the company was also able to create relevant messaging for different lines of business (e.g. strategic finance, controller, accounts payable), including infographics, white papers, and checklists.

Results:

1,000 infographic downloads within 24 hours

62% of downloads were net-new contacts

#8 – Veracode Project: Veracode created the Application Security Program Journey multi-touch campaign to drive awareness and generate demand for application security. The integrated, multi-touch campaign consisted of various content mapped against the buyer’s journey, as well as multiple inbound and outbound promotional tactics.

Results:

4,000 inquiries

479 opportunities

241 wins

#9 – Optum Project: To promote the launch of its new brand, OptumIQ, Optum created Data In Focus, an event to attract decision makers and influencers in person and via a livestream. Over a six-week period leading up to the event, the company unveiled key event details via an integrated campaign utilizing email, paid and organic social, digital advertising, retargeting ads, direct mail, and more.

Results:

5,022 external registrations

Exceeded registration-to-attendee conversion rate goal by 33%

13.6 million impressions

886 marketing contacts

#10 – Broadridge Project: With a sales cycle that can be quite lengthy, Broadridge sought to create a campaign that would steadily educate target buyers — finance executives and operations/IT leaders — on their value proposition. The full-funnel campaign included interactive infographics, eBooks, executive briefs, and Q&A’s that addressed buyer pain points. Broadridge paired this campaign with an internal guide to educate sales on the campaign goals, individual assets, and follow-up conversation starters to ensure quality interactions with buyers.

Results:

2,133 MQLs

6,995 content downloads

#11 – Grant Thornton Project: The Growth and Future of Industry campaign from Grant Thornton was created to help business leaders understand ways to accelerate growth and manage disruption. With over 60 pieces of content and an extensive social media campaign, it is the single biggest research program and thought leadership campaign the company has ever undertaken. Grant Thornton also leveraged paid media — a first for the company — to improve campaign reach and visibility among clients and prospects.

Results:

Exceeded reach goal by 4x

Exceeded conversion rate goal by 7.5x

Industry-specific reach and conversion goals were also exceeded

#12 – OpenText Project: The OpenText Digital Disruption thought leadership campaign was launched to engage enterprise executives in a fun and engaging way as they strive to understand and embrace digital disruption. The campaign used a re-designed microsite to house a variety of assets with a fun superpower theme, allowing visitors to easily consume content — even binge it all in a single sitting.

Results:

9:12 average session duration

Increased social traffic to the microsite by 1,062%

#13 – Cherwell Software  Project: Cherwell Software partnered with TopRank Marketing to develop a comprehensive influencer program for the IT service management industry. A 24-page eBook called IT Service Management 2020, kicked off the campaign, featuring influencer opinions about the future of the ITSM industry. To generate pre-launch interest, Cherwell produced and promoted several blog posts, an infographic, and co-hosted a webinar with the influencers.

Results:

100% share rate with influencers

240% greater download rate than the average gated asset

29% increase in web traffic to Cherwell.com from social

Leads from the campaign contributed to 22% of the revenue pipeline for 2017

#14 – Paycom Project: Paycom collaborated with best-selling author, keynote speaker and futurist Jacob Morgan on a series of content to give HR professionals a closer look into why employee engagement scores are at an all-time low despite increased employer investment. The campaign featured a two-part podcast, a webinar, and a series of thought leadership blog articles — all featuring Morgan.

Results: 255 live attendees, 30 of which signed up for a Paycom consultation 1,172 podcast downloads 494 podcast page views 1,410 blog post page views

#15 – Blackbaud Project: To differentiate the company’s two fundraising solutions, Blackbaud launched their Choose Your Solution campaign. The campaign featured an interactive quiz to help arts and cultural organizations identify the right fundraising solution based on their needs, and to help qualify leads faster and bypass repetitive introductory questions asked by sales reps.

Results:

36 influenced opportunities that resulted in $34,000 in pipeline

42% MQL-to-opportunity conversion rate

#16 – Uberflip Project: Uberflip created an interactive marketing maturity assessment and companion eBook that asked marketers to take a hard look and identify where they stand in their marketing path. The assessment enabled Uberflip to provide their sales team with better MQLs and gain more information about existing accounts.

Results:

907,843 impressions and 1,297 clicks on social media in just three months

38% question completion rate

64% average lead submission rate

#17 – Siemens PLM Software Project: To educate customers and prospects on digital twins and digital threads, Siemens PLM Software created a thought leadership initiative. This initiative included creating a series of blog posts answering common buyer questions on digital twins and threads.

Results:

3,800 page views across articles

Ranking No. 2 on google for “value of the digital twin” and No. 14 for “digital twin technology”

#18 – CAS Project: In order to help scientists and research leaders at research and development organizations define important problems and highlight the opportunities additional time could give them, CAS, a division of the American Chemical Society, developed the Where Does Your Time Go? infographic.

Results:

Generated 489 leads

20,400 views

#19 – Oracle Project: Oracle developed The Modern Finance Leader blog series to establish itself as a leader in the world of finance. The blog targets finance executives across North America, EMEA, and APAC and provides content designed to educate and inform the audience on the latest trends and topics in finance.

Results:

330 posts published

90,000 unique visits

500,000 page views

63% increase in web traffic quarter over quarter

#20 – Bottomline Technologies Project: Bottomline Technologies partnered Content4Demand to develop an interactive eBook designed to showcase how three organizations — from manufacturing, healthcare, and property management industries — used their Paymode-X network to elevate efficiency and improve their bottom line.

Results:

54.3% email open rate, 39.8% CTR, 73.4% click-to-open rate

362 downloads through content syndication

4 MQLs, 2 SAOs, and $3.2 million in associated pipeline

#21 – Anthem Blue Cross and Blue Shield Project: Anthem Blue Cross and Blue Shield collaborated with Skyword to revamp an existing piece of content, titled: The Benefits Guide. In response to new audience needs, Anthem pivoted the asset away from the Affordable Care Act (ACA) focus and replaced it with a newsroom that conveyed news and decisions relevant for plan holders.

Results:

103% increase in page views and 102% increase in search views from Q2 to Q3 in 2017

798,000 total page views from 2016 to 2017

#22 – SAP Project: SAP launched its #LifeAt video campaign to highlight their many innovators, game-changers, and true entrepreneurs, but SAP also sought to humanize the brand for its target audience. The SAP team partnered with the video marketing agency Aftermarq to produce video stories of SAP SMB clients of varying lengths.

Results:

4.5 million impressions

31% view-through rate for 5:00 videos

21% view-through rate for 1:00 videos

#23 – LinkedIn Project: LinkedIn’s Live with Marketers campaign is a live talk show by marketers for marketers, designed to resolve pain points around top-of-mind topics such as marketing attribution, ROI optimization, and driving business impact on social media.

Results:

12,000 registrants

5,000 live attendees

Increased projected revenue from deals closed through this series versus traditional webcasts

#24 – MATRIXX Software Project: MATRIXX Software designed its 150 Points of Opportunity campaign to differentiate their content from that of their competitors, while also showcasing how their product delivers value to customers. The campaign featured a 44-page eBook and five standalone videos.

Results:

77% return rate to the MATRIXX website

43% increase in average session duration

25% growth in C-suite interaction and target account engagement rate

#25 – Tempur Sealy Hospitality Project: Tempur Sealy Hospitality was looking for a way to present their high-quality mattresses to B2B buyers in the hospitality industry without having to lug around a physical sample. The company worked with The Mx Group to create an interactive mattress cutaway tool that allowed sales reps to digitally present and sell various mattresses to hospitality customers online and at industry trade shows.

Results: Achieved a 90% adoption rate with the sales force

#26 – LookBookHQ Project: In an effort to re-engage lost opportunities and give the sales team more prospects that were more likely to convert, LookBookHQ created their Caveman campaign. The campaign consisted of an interactive digital experience built on the LookBookHQ platform, a direct mail component, and follow-up email outreach from sales.

Results:

Booked 300 meetings

Generated more than 50 new opportunities

Saw a 56% overall conversion rate, up 27% from the previous year

#27 – ChannelAdvisor Project: ChannelAdvisor decided to create two unique ABM campaigns that targeted strategic accounts via direct mail. The two campaigns provided over 250 prospects with pre-loaded Amazon devices, featuring ChannelAdvisor skills and apps that educated prospects on e-commerce strategies that were relevant to them.

Results:

Achieved an ROI of 130%

39% of generated opportunities were net-new

#28 – Trapeze Group Project: Trapeze Group kicked off an ABM pilot with the objective to identify top accounts with which to deepen engagements and create personalized one-to-one messaging and campaigns — ultimately influencing closed-won opportunities. The ABM pilot has since been rolled out to 60 target accounts.

Results:

111% increase in session duration

100% response rate to the direct mail component

#29 – Harland Clarke Project: To drive awareness for the company’s new product, GRC Spotlight, Harland Clarke created the “Keeping Up with Kevin” campaign. The star and subject matter expert for the campaign, Kevin Malicki, participated in video blogs that were shared over social media — primarily LinkedIn — to help deliver tips and real-world scenarios in the GRC space.

Results:

33,000 LinkedIn impressions

Increased Malicki’s LinkedIn connections by 22%

Increased Malicki’s LinkedIn profile views by 110%

#30 – Ipswitch Project: Ipswitch created the “Defrag This” podcast and blog to help provide a trusted knowledge base for IT professionals that offers audience-centric content via social channels.

Results:

Nearly 200% growth in blog subscribers

174% increase in monthly visitors to the blog

133% increase in organic traffic to the blog

#31 – Radius Project: Radius’ Revenue Ops campaign was designed to help educate prospects in marketing and sales operations on how their role in B2B business is evolving — from simple execution to providing data and insights to help drive revenue. The campaign was fueled by an eBook that Radius co-created with companies such as Heinz Marketing, Engagio, Forrester, and more.

Results:

500 eBook downloads in the first two days

Engaged more than 300 top-tier accounts

Influenced more than $5 million in pipeline

#32 – Emma Project: Emma wanted to learn what makes today’s marketers tick, as well as promote collaboration and learning within the community. The company surveyed roughly 200 marketers and interviewed more than 25 industry experts to gauge the goals, concerns, and pressures facing marketers, then compiled the data into its first Email Marketing Industry Report.

Results:

Over 41,000 unique views

Contributed to 37% of the company’s content downloads

Top Takeaways for B2B Content Marketers

Themes of success from this collection of B2B content marketing examples include: data informed personas, personalization, interactive content, integrated content, thought leadership and influence. Of particular note was the use of live video by LinkedIn Marketing Solutions.

As interactive content has become a more common feature in award-winning B2B content in 2018, I think video will take that spot in 2019.

There’s a lot to learn from with award winning content marketing programs and I congratulate all the B2B brands that brought him Finny’s this year. The awards give recognition to great work and they also give us a look inside what’s really working in the industry.

Have you noticed a B2B content marketing campaign this year that was remarkable? If so, please share in the comments why you thought it was special.

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